Introduced in 2018 for Xiaomi’s Mi TVs, PatchWall amplifies the content and user experience of viewers with its AI powered capabilities. One of the most comprehensive content platforms, PatchWall helps users discover content in over 13 languages categorised over 9 categories.
Raghu Reddy, Chief Business Officer, Xiaomi India said, “At Xiaomi, we are always exploring and innovating to improve the technology experience of our customers. PatchWall has not only been a key differentiator for us but has also fueled an overwhelming response and popularity for Mi TVs in India. Since the launch of PatchWall in India in 2018, 4.5 billion minutes of content has been streamed on the platform. With the latest Patchwall 3.0 we are strengthening on our "Content first" philosophy with improved curation & discoverability while also making it more convenient with 1 click play experience. We sincerely hope that these innovations elevate our Mi TV user’s overall entertainment experience.”
Content First Philosophy
Keeping in view the rising popularity of OTT based content in India, Xiaomi has partnered with Disney+ Hotstar , to introduce a first-of-its-kind dedicated sports channel in PatchWall 3.0. The channel not only helps discover content with ease but also gives a one-click play option for various sports content. Content related to ongoing tournaments spanning across different sports such as Kabaddi, Tennis, Cricket and more can be streamed seamlessly on the channel.
With the new addition of Docubay and Lattu Kids, Xiaomi's PatchWall 3.0 now has 20+ content partners, which will provide an eclectic mix of high quality content to the Mi TV users in India. Docubay will stream international documentaries across various topics, and Lattu Kids will provide over 1,500 hours of content suitable for children.
The new Mi List features curated lists of movies and TV shows from different genres. It is a contextually-aware list, which means it recommends specific content that users may want to see during specific occasions like festivals, days of national importance and more.
Next Gen User Experience
The zero-screen in PatchWall 3.0 places content higher than the input tab and also enables horizontal scrolling through different lists. The horizontal design language is also deeply integrated into the show details page. The animations for browsing through carousels have been redesigned to give more focus on the current selection. The Mi Lanting Pro font which was introduced in MIUI 11, has been added to PatchWall 3.0. The update will also feature a set of under the hood animations that further enable content discoverability and a cleaner TV experience.
PatchWall 3.0 will be rolled out on Mi TVs with the latest software update from April 06, 2020 to Mi TV 4A, Mi TV 4C Pro, Mi TV 4A Pro, Mi TV 4 Pro, Mi TV 4X, and Mi TV 4X Pro.