Expressing his excitement towards the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Seagram’s 100 Pipers believes in leadership with purpose. It has always worked on initiatives that lead a positive change in the society. The fact that our whole country would resonate with the sound of goodness with over 100 gigs on one single day, brings alive our proposition ‘Be remembered for good.”
100 Pipers Play for a Cause has been contributing to the society in more than one way over the years, the brand 100 Pipers is positioned on the platform of ‘TRUE LEGENDS’, personified by successful people who rise above materialistic markers of success and work towards leading a positive change for the society. And hence, the brand’s expression of ‘Be Remembered for Good’. Over the years, 100 Pipers has consistently translated this positioning into actual consumer experiences via the ‘Play For A Cause’ music events wherein the brand brings together celebrated musicians & organizes performances to generate awareness & contribution for various causes that impact our society like Clean Drinking Water, Meals for the underprivileged, Kerala floods, to name a few.