Friday, July 19, 2019

Immerse in Wilderness of Africa with ‘The Lion King’ at Cinépolis 4DX

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, presents the much awaited movie ‘The Lion King’ in the revolutionary 4DX format.  Breath-taking special effects involving elements such as wind, fog, lightning, scent, water, rain, and even snow; will transport the movie connoisseurs to the jungles of Africa while actually allowing them to live the adventurous and moving journey of Simba.

The 4DX provides for an immersive screening experience which is widely considered to be the biggest innovation in cinematic technology. The format provides a real life experience, that trigger all five senses, giving the viewers a chance to actually live the movie and not just watch it. The effects work in perfect harmony with the action on screen - creating the most captivating cinematic experience.

Cinépolis Asia & Middle East, Managing Director, Javier Sotomayor, commented on the launch, “Since our inception in the cinema industry, we have endeavoured to remain at the forefront of innovation and constantly introduce newer technologies. We were the pioneers of the 4DX technology in India which has revolutionized the movie watching experience. We look forward to our patrons truly living the wilderness of the African Jungle with the much awaited story of ‘The Lion King’.“

Cinépolis’s focus on revolutionizing the movie going experience goes in sync with it being a tech driven brand, pioneering innovative technologies in the exhibition industry. Cinépolis was the first in India to bring the 4DX technology in 2014 and introduce the concept of megaplex. The brand collaborates with the best global technology providers to be in sync with the rapidly evolving technologies.  Cinépolis’s exclusive global collaboration with RealD  (the global leader in 3D) to add 300 RealD 3D screens across their circuit, along with their alliance with IMAX to open new theatres in India, are examples of their partnerships with Tech giants. Some of the other cutting-edge technologies include LED Screens, IMAX, RealD, 3D and Dolby Atmos.

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