Sarath Babu, President, AIAMA, said ‘This year agarbathi industry has witnessed a growth of over 20-25% in sales as compared to last year during October-November period. In every market, demand was driven by one or two key fragrances like Sandalwood and Champa in South, Mogra in West, Rose in North and Citrus in East. Sandalwood infused agarbathis have contributed close to 30% of sales of agarbathis in the southern markets including Bangalore. With Christmas and New Year nearing, the demand for agarbathi in international market is bound increase at least by 10% over the previous year.’
It is scientifically proven that fragrances have the power to drive one’s mood and behaviour on an instinctive and subconscious level and the best time to include these fragrances in our daily routine is during morning and evening prayer or meditation sessions. These practices help keep our mind calm and composed for the stressful professional or personal life we bound to live.