Yaris, named after the Greek goddess Charis who
embodies Beauty and Elegance, dons a premium fascia. The model has gained
international reputation for its five distinctive attributes - advanced and
emotional design, expansive comfort, superior ride quality and quietness,
dynamic efficiency and class-leading safety and technology.
Sharing his thoughts on how Toyota is
ushering in a new motoring experience in the nation, Takatomo
Suzuki - Chief Engineer, Toyota Motor Corporation said, “We are
delighted to mark Toyota’s entry in the B-high segment in India with the Yaris
- “The New Value Pioneer”. We see Yaris as a model that will introduce new
customers to brand Toyota in the country. We have developed our new sedan
without compromise to embody the Indian car buyers’ overarching desires for a
premium and high-performance vehicle. We are certain that the design concept of
Yaris, which is inspired by actual customer needs rather than traditional ideas
will exceed expectations. Our focus has been on creating a distinctive,
superior car with intuitive functions that is set to lead the next generation
of B-High segment and simultaneously drive an emotional connect with the Indian
customer base.”
Also present at the unveiling Akito
Tachibana, Managing Director - Toyota Kirloskar Motor said, “At Toyota, we
always strive to evaluate the evolving customer expectations & dynamics of
the market. The Indian economy which is growing at a faster pace witnesses
customer lifestyle transformation with higher disposable incomes. We see high
market potential with growing population of Indian middle class families
aspiring for more advanced features, safety, space, luxury, style and
comfort. We truly understand and value the expectations of the consumers
to deliver ever better cars with our renowned best-in-class Technology, Safety
and Innovation.
Our successful & leading models
in India – Innova Crysta & Fortuner, have been a great learning experience
and we are here today to take this learning ahead with the most celebrated world
class sedan, the launch of Yaris for the desirous Indian consumers at
focus. Toyota Yaris has already established itself as one of the most
acclaimed model around the world giving a strong competition to other global
models in the segment. With unique features customized for Indian market and a
CVT option, we hope the vehicle will strongly appeal to Indian families
especially the women drivers in India.”
Speaking on the new offering N Raja,
Deputy Managing Director, Sales & Service, Toyota Kirloskar Motor said, “It
gives us immense pleasure to present our world class sedan to
our Indian customers with unique presence and advanced features to deliver a
true Toyota experience. Most Dependable family cars, premium MPV, popular
off roaders, world class sedans to electrified vehicles we have introduced
products in the Indian market keeping in mind evolving customer
needs. Yaris is built
on the Toyota philosophy of QDR offering 12 first in segment features like
Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, TPMS, Front Parking
Sensors, All Wheel Disc Brakes. Yaris commands attention and connects
emotionally with globalized young aspirational buyers with its cutting edge
exterior design and state of the art interior design. It is our aim to give customers in
India a car that exceeds expectations. We would like to thank our valued
customers for their loyalty and we hope that they will continue to show the
same appreciation to this new product.”
Testament to its unbeaten safety
features, Toyota Yaris recently received 5-star safety ratings from the
New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP).
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