BookMyShow, India’s largest online entertainment ticketing
platform, said that it has alone sold close to 5 million tickets for Padmaavat
since the release of the film on January 26, 2018. The Deepika Padukone,
Ranveer Singh, Shahid Kapoor starrer enjoyed a two week clear run at the
box-office, though a few cities were not part of the release.
BookMyShow, the category leader in online movie ticketing,
contributed over 60% of Padmaavat’s opening weekend collection – a staggering
contribution for a blockbuster release – achieving over INR 100 Crore
collection on BookMyShow. The Sanjay Leela Bhansali magnum opus sold tickets
across 340 cities and towns and was released in Hindi, Tamil and Telugu, in 2D,
3D and IMAX. The film’s first ticket was booked from Jharsuguda in
Odisha, while maximum number of tickets for Padmaavat were sold in Mumbai,
followed by Delhi, Hyderabad and Bengaluru.
Padmaavat, which was clearly the movie of the month for the
Indian film industry, contributed to over 35% of the total movie ticket sales
on BookMyShow in the month. BookMyShow also rolled out an ad film (BookMyShow TV Ad | Touchy Topic)
and a digital film (BookMyShow Video Ad | Padmaavat –
Jao Book Now) around the movie which was viewed and shared by
millions of movie lovers across the country.
Marzdi Kalianiwala, VP- Marketing and Business Intelligence,
BookMyShow said, “Padmaavat has
definitely given the movies business a great start this year. BookMyShow sold
over 500 tickets a minute, making our contribution as high as over 60% to the
film’s opening weekend collection. With some exciting releases lined up, we do
expect February to be a good month for the movies business.”
“As market leaders, we also continue to work closely with
production houses and movie theatres to increase footfalls, and drive ticket
sales – in line with our endeavour to increase the overall share of online
movie ticketing in India. Our extensive marketing strategies, backed by real
time user engagement data and incisive understanding of the entertainment
industry, allows us to play a larger role in the growth of the overall
category”, added Marzdi.
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