Idea Cellular, India’s fastest growing telecom operator has
announced the roll out of ‘electronic – Know Your Customer (e-KYC)’based
activations for both Prepaid and Postpaid customers across its service centres
in 22 circles. The pan-India roll-out of e-KYC has been enabled after the
successful pilot by Idea in Delhi circle, in association with UIDAI, and as per
the DoT guidelines.
The e-KYC solution allows users to avail instant verification
using their ‘Aadhaar’ Number, enabling quicker SIM activation.
The facility for enabling biometric verification of customers is
being rolled out across all exclusive Idea stores, and will be extended to multi-branded
prepaid outlets, in a phased manner.
Speaking about the initiative,
Navanit Narayan, Chief Service Delivery Officer, Idea Cellular said, “The roll-out of paperless and
completely digital mode of customer acquisition based on ‘Aadhaar’, is in line with Idea’s
customer centric approach. It will ensure quicker customer acquisition and
greater convenience for new customers. This is also a step towards achieving a
greener environment through reduced paper usage and is key to enabling the vision
of Digital India by facilitating many e-Governance services to be rolled out in
future.”
Customers can now walk in to any Idea Company Retail Store or My
Idea outlet and avail a fast, paperless and secured activation service for both
postpaid and prepaid, using the Aadhaar No. and biometric verification process.
The e-KYC process is in addition to the existing format of
issuance of mobile connection to subscribers and is not be applicable for bulk,
outstation and foreign customers.
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