Motorola Signature Goes On Sale Featuring World’s Only Triple Sony LYTIA™ Pro-Grade Camera System With DXOMARK Gold Certification

The motorola signature is now available on Flipkart, Motorola.in, and at leading retail stores across India, at an effective starting price of just ₹54,999*

Motorola Signature redefines the ultra-premium smartphone segment, combining the world’s No.1 camera phone under ₹1,00,000^ with DXOMARK Gold Label certification, the world’s only Triple Sony LYTIA™ Pro-Grade Camera System with 8K Dolby Vision® video recording, flagship Snapdragon® 8 Gen 5 performance, and India’s first smartphone with 24×7 Signature Club lifestyle privileges, all in a refined Pantone™ curated luxury design

Motorola Signature features the world’s most advanced 50MP Sony LYTIA™ 828 main camera, delivering professional-grade photography and cinematic video with Dolby Vision® recording in 8K, supported by a 50MP Sony LYTIA™ 600 periscope camera with 3x optical zoom and up to 100x Super Zoom Pro, a 50MP ultra-wide + macro camera, and a 50MP front camera with 4K video recording, all enhanced by moto ai and Google Photos AI tools

Powered by the flagship Snapdragon® 8 Gen 5 Mobile Platform, the device delivers uncompromised performance with an AnTuTu score exceeding 3 million, supported by an advanced vapour chamber with ArcticMesh cooling to ensure sustained peak performance during intensive gaming, multitasking, and AI-driven workloads

Motorola Signature features a stunning 6.8” Super HD (1.5K) Extreme AMOLED display with 165Hz refresh rate, Dolby Vision®, HDR10+, and an industry-leading 6200 nits peak brightness, paired with Sound by Bose and Dolby Atmos® stereo speakers for an immersive entertainment experience

Despite its ultra-thin 6.99mm design, motorola Signature packs a powerful 5200mAh silicon-carbon battery, delivering up to 41 hours of battery life, with support for 90W TurboPower™ wired charging, 50W wireless charging, and reverse charging

Crafted with refined luxury, motorola Signature features a fabric-inspired premium finish on a precision-engineered aircraft-grade aluminium frame, and is available in Pantone™ curated colours — PANTONE™ Martini Olive and PANTONE™ Carbon

motorola Signature is available in three storage variants — 12GB RAM + 256GB, 16GB RAM + 512GB, and 16GB RAM + 1TB — on Flipkart, Motorola.in, and leading retail stores across India including Reliance Digital

Expanding Motorola’s premium ecosystem, the moto watch powered by Polar is available in six variants, priced at ₹5,999 for the silicone strap variant and ₹6,999 for the metal and leather strap variants.

Motorola, a global leader in mobile technology and India’s leading AI smartphone brand, today announced the sale of its ultra-premium flagship smartphone — “motorola Signature”, starting at an effective price of just ₹54,999*. Designed for consumers who demand the very best, motorola Signature redefines the ultra-premium segment with the world’s No.1 camera phone under ₹1,00,000^, certified with DXOMARK Gold Label, the world’s most advanced Triple Sony LYTIA™ Pro-Grade Camera System with 8K Dolby Vision® video recording, flagship Snapdragon® 8 Gen 5 performance, refined ultra-thin luxury craftsmanship, and India’s first 24×7 privilege-based Signature Club services, all wrapped in a fabric-inspired Pantone™ curated premium design. The smartphone will be available on Flipkart, Motorola.in, and at leading retail stores across India from today, 12 pm onwards.

At the core of motorola Signature is the world’s only Triple Sony LYTIA™ Pro-Grade Camera System, delivering unmatched imaging performance across real-world scenarios. The setup features the 50MP Sony LYTIA™ 828 main camera with 2.44µm Ultra Pixel technology and Dolby Vision® video recording in 8K in main camera and 4K up to 60fps across all cameras, complemented by a 50MP Sony LYTIA™ 600 periscope camera with 3x optical zoom and up to 100x Super Zoom Pro, a 50MP ultra-wide + macro camera, and a 50MP Sony LYTIA™ 500 front camera. Enhanced by moto ai and Google Photos AI tools including AI Signature Style, AI Action Shot, AI Group Shot, Magic Editor, Magic Eraser, and Photo Unblur, the device delivers professional-grade photography with Pantone™ validated colour and skin tone accuracy.

Powered by Qualcomm’s flagship Snapdragon® 8 Gen 5 Mobile Platform, motorola Signature delivers uncompromised performance with an AnTuTu score exceeding 3 million. The chipset offers up to 36% faster CPU performance, 11% improved GPU performance, and up to 46% enhanced AI performance, enabling seamless multitasking, immersive gaming, and next-generation on-device AI experiences. Sustained peak performance is ensured by an advanced thermal system featuring a massive 6,002 mm² vapour chamber with ArcticMesh Cooling. The device supports up to 16GB LPDDR5X RAM and 1TB UFS 4.1 storage, along with Wi-Fi 7 and advanced 5G connectivity.

Designed with an uncompromising focus on craftsmanship, motorola Signature features a luxuriously refined ultra-thin design, measuring just 6.99 mm and weighing 186g. The device pairs fabric-inspired premium finishes with a precision-engineered aircraft-grade aluminium frame, delivering a sensorial, comfortable in-hand feel. It is available in Pantone™ curated colours — PANTONE™ Martini Olive and PANTONE™ Carbon.

The smartphone features a stunning 6.8” Super HD (1.5K) Extreme AMOLED display with Dolby Vision®, HDR10+, 165Hz refresh rate, and an industry-leading 6200 nits peak brightness, ensuring cinematic visuals in all lighting conditions. Dual stereo speakers tuned with Sound by Bose and Dolby Atmos®, along with Hi-Res Audio, further elevate the entertainment experience.

Despite its ultra-slim profile, motorola Signature packs a powerful 5200mAh silicon-carbon battery, delivering up to 41 hours of battery life^. It supports 90W TurboPower™ wired charging, 50W wireless charging, and reverse charging for uninterrupted, all-day performance.

Built for real-world durability, motorola Signature is MIL-STD-810H military-grade certified and offers IP68 + IP69 protection, making it resistant to water, dust, sand, and extreme environmental conditions. The display is protected by Corning® Gorilla® Glass Victus® 2, combining premium design with uncompromising toughness.

Running on Hello UI based on Android™ 16, the device comes with 7 years of OS upgrades and 7 years of security updates, ensuring a secure and future-ready experience. Ownership is further elevated with Signature Club privileges, offering India’s first 24×7 live-agent lifestyle services, and Moto EliteCare, which includes a dedicated Signature Buddy, free pickup and drop, standby devices during repair, and round-the-clock support.

Availability:

The motorola Signature will be available in three storage variants — 12GB RAM + 256GB, 16GB RAM + 512GB, and 16GB RAM + 1TB — and will come in two Pantone™ curated colour options — PANTONE™ Martini Olive and PANTONE™ Carbon. All variants feature a refined, textile-inspired premium finish crafted on an aircraft-grade aluminium frame that enhances both grip and sophistication.

Sales start from 30th January 2026 on Flipkart, Motorola.in, and at leading retail stores across India, at an effective starting price of just ₹54,999*

Launch Price:

12GB + 256GB : Rs. 59,999

16GB + 512GB : Rs. 64,999

16GB + 1TB : Rs. 69,999

Affordability Offer:

Consumer can avail either 1 of below 2 offered

Bank Offer – Rs. 5000 Instant Bank Discount via HDFC and Axis Banks

Exchange Bonus upto Rs 5,000 (For select models, exchange bonus is upto Rs 7,500)

Effective Price with Offer:

12GB + 256GB : Rs. 54,999*

16GB + 512GB : Rs. 59,999*

16GB + 1TB : Rs. 64,999*

Operator Offer:

To know more –

Additional Offers:

Get Perplexity Pro subscription free for 6 months

Available welcome benefits with first service complimentary worth upto Rs 6000 via Motorola signature club app on any of the Bespoke privilege experience

To know more about the product visit:

Flipkart - https://www.flipkart.com/motorola-signature-pantone-martini-olive-256-gb/p/itm945fffeb4a94c?pid=MOBHGVJYTCM8BZQF

Motorola website - https://www.motorola.in/smartphones-motorola-signature/p?skuId=616

Bangalore Millennials Report Higher Levels Of Uncertainty Than Other Age Groups

Aditya Birla Sun Life Insurance’s अ-Nishchit Index 2.0

Key Findings:

· Bangalore’s अ‑Nishchit Index stands at 61, lower than India (79) and South Zone (71)

· Top worries: Managing family financial responsibilities, rising cost of living, work–life balance

· Healthcare readiness concerns: Adequacy of insurance coverage, handling medical emergencies

· Uncertainty highest among SEC C (64); lowest among SEC B (59)

· Millennials show highest uncertainty (64) compared to other age groups

India continues to face elevated levels of uncertainty driven by financial pressures, healthcare concerns, work–life imbalance, and broader societal disruptions. With a national Index score of 79, anxieties around financial preparedness, rising healthcare costs, mental well‑being, and long‑term stability remain significant.

Bangalore, however, reports a अ‑Nishchit Index of 61 significantly lower than both national and regional averages indicating relatively higher perceived certainty among residents. Yet a range of controllable and external pressures continue to shape the city’s uncertainty profile. The top concern is managing financial responsibilities for the family, followed by rising costs of goods and services eroding household savings. Worries around work–life balance, adequacy of insurance coverage for serious illnesses, and the ability to handle unexpected medical emergencies also feature prominently.

The findings show that many of Bangalore’s key concerns fall within areas where proactive planning can ease anxiety—such as better financial budgeting, health insurance adequacy, and lifestyle planning. At the same time, uncontrollable risks including personal safety in public spaces and the effect of global economic shifts continue to influence residents’ sense of stability.

City‑level data highlights specific financial behaviour patterns. Uncertainty peaks at an Index of 70 among residents holding three investment instruments, higher than those with one or two. Insurance ownership reveals narrow differences, with index scores ranging between 60 and 64 suggesting that ownership alone may not reduce anxiety without sufficient coverage. Socio‑economic segmentation shows uncertainty highest in SEC C (64), followed by SEC A (61), and lowest in SEC B (59).

Demographically, uncertainty levels remain similar between men and women. Millennials, however, emerge as the most uncertain age group (64), compared to Baby Boomers (58), Gen X (59), and Gen Z (60). Professionally, business owners report marginally higher uncertainty than salaried individuals. Life‑stage differences remain narrow, with slightly higher uncertainty among married residents with children.

Overall, Bangalore’s findings mirror national trends financial responsibilities, lifestyle pressures, and health‑related concerns continue to intersect across life stages. As work, financial commitments, and external risks evolve, planning ahead and securing adequate protection remain essential to strengthening personal confidence and reducing uncertainty.

About Aditya Birla Sun Life Insurance Company Limited:

Aditya Birla Sun Life Insurance Company Limited (“ABSLI”) is a part of Aditya Birla Capital Ltd (“ABCL”). ABSLI was incorporated on August 4th, 2000, and commenced operations on January 17th, 2001. ABSLI is a 51:49 a joint venture between the Aditya Birla Group and Sun Life Financial Inc., an international financial services organization in Canada. ABSLI offers a range of products across the customer’s life cycle, including children future plans, wealth protection plans, retirement and pension solutions, health plans, traditional term plans and Unit Linked Insurance Plans (“ULIPs”). As of September 30, 2025, total AUM of ABSLI stood at 104,492 Cr. ABSLI recorded a gross premium income of Rs.8,941 Cr with Individual Business FYP with Single Premium at 10% of Rs. 1,880 Cr registering a growth of 19.2%. Renewal Premium grew by 18% with gross Individual and Group segment. ABSLI has a nationwide distribution presence through 440+ branches, 12 bancassurance partners, 6 distribution channels, over 65,200+ direct selling agents, other Corporate Agents and Brokers through its website. The company has over 30,000+ employees and 28.64 lakh active customers. IRDAI Reg no. 109.

About Aditya Birla Capital Limited:

Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners. ABCL and its subsidiaries/JVs manage aggregate assets under management of over Rs. 5.50 Lakh Crore with a consolidated lending book of over Rs 1.78 Lakh Crore as of Sep 30, 2025. Aditya Birla Capital Limited is a part of the US$67 billion global conglomerate Aditya Birla Group, which is in the league of Fortune 500. Anchored by an extraordinary force of over 227,500 employees, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, the Group’s businesses have grown into global powerhouses in a wide range of sectors - from metals to cement, fashion to financial services and textiles to trading. Today, about 42% of the Group revenues flow from overseas operations that span 41 countries across six continents. For more information, visit www.adityabirlacapital.com/

Godrej Enterprises Group To Host GEEVEES Awards 2026 - Season 5: Celebrating Excellence In Architecture & Design

Applications open till 31st January 2026

Godrej Enterprises Group, through its Locks and Architectural Solutions business, has launched the 5th Season of GEEVEES Awards 2026, aimed at recognising and celebrating excellence in architecture and interior design across India. The annual awards will honour innovative projects across multiple categories, showcasing outstanding creativity and sustainable design practices. Open to architects and designers nationwide, the awards will culminate in a grand ceremony in March 2026, with entries evaluated by a distinguished jury panel. The initiative, part of the Godrej Value Co-Creators Club (GVCC), seeks to strengthen industry collaboration and promote design-led thinking.

Important dates to remember:

· Submission Deadline: 31st January 2026

· Finalists Announcement: 7th February 2026

· Live Jury Round: 13th & 14th February 2026

· Winners Announcement & Awards Ceremony: 7th March 2026

This edition of the awards will feature 15 categories across residential, commercial, institutional and hospitality segments, creating a comprehensive platform for design professionals to present their finest work. Projects completed between 1 January 2025 and 31 December 2025 will be eligible for entry.

Looking forward to the GEEVEES Awards 2025, Mr. Shyam Motwani, Business Head of Locks and Architectural Solutions, Godrej Enterprises Group, said: “GEEVEES has always been about celebrating design excellence and the people who are shaping how we experience our living and working spaces today. As we enter the fifth edition, we are excited to see how architects and designers continue to push boundaries with innovative, responsible and people-centric design solutions. With more than 2000 entries already submitted; we look forward to engaging with projects that reflect thoughtful planning & redefine standards raising the bar for design excellence.”

The awards will be evaluated by an eminent jury panel comprising leading architects and design experts, including Ar. Vivek Singh Rathore (Salient, Kolkata), Ar. Hartmut (Blocher, Ahmedabad), Ar. Yatin Patel (DSP Design Associates, Mumbai), Ar. Saurabh Chandra (DDF Consultants, Delhi), Ar. Rahul Sathe (CCBA, Pune) and Ar. Charanjit Singh Shah (Creative Group, Delhi) to name a few, whose combined experience across diverse architectural typologies will ensure a rigorous, transparent and highly credible judging process.

Practicing architects and interior designers across India are invited to participate and present their work to an esteemed jury, making GEEVEES Awards a prestigious benchmark for design excellence. Winners will be felicitated at a grand award ceremony in March 2026 and will receive extensive visibility across Godrej platforms and partner media channels.

For registrations and more details, visit: https://www.geeveesawards.com/sign-up |+918657028166

About the brand:

Locks and Architectural Solutions, a part of the Godrej Enterprises Group, has consistently set industry standards in the field of locks through continuous innovation, introducing products such as India's first 'Made in India' digital lock, cutting-edge postmodern biometric and connected digital locks and even a lock with the 1st patented dual motion technology in the world.

Godrej has made significant strides in delivering excellent smart locking solutions, transforming the perception of a lock from a mere functional device to an effective home safety solution. The brand expanded its offerings by introducing architectural solutions, showcasing a true pioneering spirit in product development.

For more information contact:

Website: http://www.godrejenterprises.com/ | Instagram: @Godrejlocks

Luminous Power Technologies Strengthens Its Commitment To Next-Generation Energy Solutions

Inaugurates the First Lithium-ion Battery Assembly Line at its Baddi Facility

Luminous Power Technologies, India’s leading consumer energy fulfillment company, has inaugurated its first lithium-ion battery assembly line at Baddi, Himachal Pradesh. This new assembly line marks an important milestone in Luminous’ long-term journey of strengthening advanced energy storage capabilities and reinforces the organisation’s commitment to adopting the latest next-generation energy solutions.

The newly inaugurated Lithium-ion assembly line has a production capacity of 500 MWh and integrates advanced robotic automation with precision-led manufacturing processes to ensure high standards of quality, safety, and performance across lithium-ion battery packs.

Rajiv Ganju, Sr. Vice President, Manufacturing & Global Supply Chain, Luminous Power Technologies, said, “At Luminous, manufacturing is a core pillar of our brand promise to deliver reliable, high-quality energy solutions at scale. The inauguration of this advanced lithium-ion battery assembly line strengthens our integrated manufacturing and global supply chain capabilities, while reinforcing our focus on precision, localisation, and future-ready operations. This facility reflects how we are building resilient, technology-led manufacturing ecosystems to support India’s evolving energy needs.”

The new assembly line can manufacture standalone lithium-ion battery packs, stationary Battery Energy Storage Systems (BESS), and automotive battery packs for e-rickshaw applications. The facility supports a capacity range from 1.2 KWh to 16 KWh for single battery packs, with system-level scalability up to 1 MWh, enabling diverse use cases across residential, commercial & industrial, and electric mobility segments. The assembly line also features end-to-end digital traceability of every battery pack, fully aligned with the latest Battery Aadhaar requirements, enabling complete lifecycle tracking and strengthening regulatory compliance, transparency, and consumer confidence.

Ganesh Moorthi, Chief Technology Officer, Luminous Power Technologies, said, “The new lithium-ion battery assembly line marks the beginning of a long-term journey for Luminous as we continue to strengthen our capabilities in next-generation energy technologies. Designed to support standalone battery packs, stationary BESS, and e-rickshaw applications, the facility integrates advanced automation with multiple first-of-its-kind quality evaluation technologies. Combined with end-to-end digital tracking aligned with the latest Battery Aadhaar requirements, this assembly line enables us to deliver lithium-ion solutions that meet high standards of safety, reliability, and performance while remaining scalable for future needs.”

Beyond manufacturing excellence, the Lithium-ion assembly line contributes meaningfully to Luminous’ sustainability objectives. The new Assembly line will play a critical enabling role by supporting renewable energy storage, reducing carbon emissions through EV and grid applications, improving manufacturing efficiency through automation, and supporting circular economy practices through recycling and reuse of battery components.

The new assembly line is expected to generate employment, contributing to local economic development in the region. The operationalization of the lithium-ion battery assembly line is an important step towards strengthening the brand position as a full-stack consumer energy fulfillment company, supporting India’s transition towards cleaner, more efficient, and future-ready energy systems.

About Luminous Power Technologies

Luminous Power Technologies is a leading provider of energy solutions, dedicated to advancing India’s clean energy shift with a strong focus on innovation and sustainability. As the demand for reliable, clean, and efficient power increases, especially among residential consumers, Luminous, as a consumer energy fulfillment company, meets the changing energy needs of millions of households and businesses worldwide.

With a legacy spanning over 38 years, Luminous has built a robust presence in the energy and residential solar space. Its wide portfolio of innovative products, including inverters, batteries, and best-in-class solar solutions, is designed to provide the end-to-end energy management ecosystem with reliability, safety, and efficiency. The company operates seven state-of-the-art manufacturing facilities, supported by an expansive network of over 28 sales offices and 100,000 channel partners across India. Today, Luminous powers over 100 million Indian homes and is expanding its reach globally, with a presence in more than 40 international markets.

Duroflex Introduces The Next Generation Of Sleep Tech In India With Airboost™

Duroflex, one of India’s leading sleep and comfort solutions brands, announces the launch of the Airboost™ Series, a sleep science-led material innovation for the Indian mattress category. The proprietary Airboost™ is built with an open matrix fibre structure offering 3X breathability, and introduces a fundamentally different approach to sleep technology in an industry long defined by foam density, coir firmness and spring counts.

Engineered to adapt hyper-locally to the human body, Airboost™ with 1 lakh+ independent micro-support points continuously contours to the shape and movement of the body while sleeping, helping distribute the body’s pressure evenly. Its 3D open-air structured design enables uninterrupted airflow from all directions, supporting effective heat dissipation away from the body. This temperature regulation is increasingly recognised as critical to sleep quality in India’s hot and humid climate.

After testing various branded mattresses available in India, Duroflex Airboost™ has been exclusively approved by the National Health Authority (NHA) for its ability to support spinal health and the Indian Society for Sleep Research (ISSR) for enabling enhanced N3 sleep (also known as Slow Wave Sleep), the stage of sleep which focuses on physical recovery, tissue repair and immune strengthening of the body. This sleep innovation reinforces Duroflex’s Designed to De-Stress philosophy - using sleep science to solve unmet consumer needs across the sleep and comfort ecosystem.

In India, demanding work schedules, rising lifestyle stress, and environmental factors such as heat and humidity continue to compromise sleep quality. Postural adaptation, temperature regulation and overnight energy restoration play a crucial role in supporting deep restorative sleep. Airboost™ is designed to address these three fundamental sleep requirements simultaneously - in ways that the current mattress offerings in the market struggle to achieve.

Speaking on the launch, Sridhar Balakrishnan, CEO, Duroflex Limited said, “For six decades, Duroflex has been guided by a consumer-first principle, creating solutions that address real problems. We are the makers of Duropedic®, the first ever mattress approved by doctors at NHA and trusted by elite athletes like Virat Kohli, Neuma - India’s first firmness adjustable mattress, and Wave Kinect, a smart bed compatible mattress.”

He added, “Sleep is one of the most important health investments, yet material innovation in the mattress segment was long overdue. Airboost™, our Make-In-India technology, disrupts traditional foam-and-coir approaches with over 1 lakh Airknit fibres by working with the body’s natural physiology. It reduces effort in regulating temperature, maintaining posture, and re-energising during the night. Every fibre, every design choice, is aimed at helping the body truly de-stress and wake up feeling restored. With our new, one-of-its-kind manufacturing facility in Hosur now fully operational, we are confident Airboost will find relevance with Indian consumers seeking deeper, more restorative sleep.”

Developed as part of Duroflex’s long-term focus on sleep science and material innovation, Airboost™ reflects a broader shift towards rethinking how mattresses are built for modern lifestyles. As sleep research increasingly establishes connections between sleep quality and long-term health outcomes, materials that can measurably improve sleep architecture play a larger role towards healthier lifestyles.

The Airboost™ range is available in multiple variants under the Duropedic portfolio, offering different comfort configurations and thickness options. The collection is available through Duroflex Experience Centers pan-India, select retail channels and online at https://www.duroflexworld.com/pages/Airboost-mattress

Zuno General Insurance’s “Talking Zebra” Returns To Celebrate Responsible Road Commuters This Road Safety Month

Zuno General Insurance (formerly Edelweiss General Insurance), a new-age digital insurer, has brought back its popular road safety awareness initiative in an evolved avatar with “Talking Zebra Returns” as part of its Road Safety Month drive. The campaign adopts a positive approach recognising and thanking commuters who follow traffic rules and will be rolled out across high-footfall traffic signals in select cities across the country.

Aligned with the Ministry of Road Transport and Highways’ (MoRTH) Road Safety Awareness Month and IRDAI’s directive encouraging insurers to actively promote road safety awareness, the campaign aims to make road safety, more engaging and memorable.

With Talking Zebra Returns, Zuno is not only promoting road safety but also recognising the good drivers who follow traffic rules and demonstrate responsible road behaviour. The initiative also builds on Zuno’s ongoing SmartDrive campaign, ‘Good Drivers Choose Zuno’, which champions safe and responsible driving.

Starting Tuesday, 20th January, and running through the month, the activation will be rolled out across select traffic signals in 8 cities - Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Ahmedabad, Goa and Guntur.

Adding a playful twist this year, the Talking Zebra will also be joined by a mime artist, who will enact common road safety practices such as stopping before the zebra line, wearing helmets, waiting for the signal, and giving way to pedestrians, turning everyday actions into expressive, visual moments that commuters can instantly relate to.

Commenting on the initiative, Shanai Ghosh, MD & CEO, Zuno General Insurance said, “At Zuno, we believe that road safety is a shared responsibility, and that positive reinforcement can be a powerful nudge towards better driving behaviour. Over the years, we’ve built initiatives that go beyond awareness from on-ground movements like Talking Zebra to product innovations like our mobile telematics-led Zuno SmartDrive car insurance, which rewards safe and responsible drivers. We aim to go beyond awareness and actively shape driving behaviour in the country. Through this initiative, we want to celebrate good drivers and encourage others to join them too, making Indian roads safer”.

With India continuing to record one of the highest road accident and fatality rates globally, sustained awareness and behavioural reinforcement remain crucial. The “India Status Report on Road Safety 2024,” by the TRIP Centre at IIT Delhi, highlights the country’s slow progress in reducing road accident fatalities. Comparing India to road safety leaders like Sweden, the report shows that while in 1990, an Indian was 40% more likely to die in a road accident, by 2021 this risk had increased to nearly six times.

The Road Accidents in India Report (2022) recorded 4,61,312 crashes, leading to 1,68,491 fatalities and 4,43,366 injuries. On average, India witnesses 53 crashes and 92 deaths every hour, underscoring the urgent need for continued road safety efforts. According to global data, India witnesses the highest number of road accidents in the world.

Zuno is also taking road safety beyond awareness through product innovation. It’s Zuno SmartDrive motor insurance features India’s first crash-detection capability, using smartphone telematics in the Zuno app to automatically detect accidents, alert support teams, and trigger faster assistance and claims offering real-time help when it matters most.

Ketan Mankikar, Head Marketing & Communications, Zuno General Insurance said, “The Talking Zebra has never been just a campaign for us. It’s a platform we’ve been building to keep road safety part of everyday conversation. Last year, it helped us start that conversation. This year, with Talking Zebra Returns, we’re taking it forward by recognising and celebrating good drivers who follow traffic rules. By adding positive reinforcement, humour, and simple human moments at traffic signals, we’re turning everyday behaviour into something visible and aspirational. When people see good driving being noticed, it naturally encourages more of it. That’s the kind of brand-led behaviour change we believe in.”

To take the message beyond the signals and into everyday conversations, Zuno General Insurance has partnered with popular radio channels. It will also be amplified on the brand’s social media platforms.

Zuno General Insurance invites everyone to join the Talking Zebra movement and make road safety a daily habit. Because road safety shouldn’t be a choice, it should be the way you drive. It isn’t just about rules. It’s about people.

Mother’s Recipe Brings Korean Inspired Recipes To Everyday Kitchens With A New Digital First Video Series Using Its Chinese Sauces

Mother’s Recipe, the trusted homegrown brand that has been part of Indian kitchens for generations, has launched a new digital first recipe video series that brings Korean inspired cooking into everyday Indian kitchens, the series focuses on recipes that are quick to follow, easy to prepare and suited to Indian kitchens, showing how global flavours can be recreated at home without complicated ingredients or long prep.

As Korean flavours continue to influence what people order, watch and cook, many home cooks are looking for a starting point that feels familiar. The campaign taps into this growing curiosity and shows how a few trusted sauces can help recreate the taste people enjoy, while keeping the cooking process simple. It also reflects a wider shift in the way young adults approach food today. They like trying new cuisines, but they also want recipes that fit into busy routines and feel rewarding at the end.

Anchored in the idea “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign includes five recipe videos, with Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice and Korean Veg Dakgalbi making Korean inspired flavours feel doable in an Indian kitchen. The series features Korean Spicy Paneer made using Soya Bean Sauce, Garlic Chilli Sauce and Red Chilli Sauce, Korean Spicy Noodles made using Desi Szechwan Sauce, Green Chilli Sauce, Soya Bean Sauce and Chilli Vinegar and Korean Bibimbap made using Chilli Vinegar and Soya Bean Sauce. Korean Fried Rice and Korean Veg Dakgalbi bring the same comfort and punch using Mother’s Recipe sauces, helping recreate Korean style favourites with ingredients that are easy to find. Each recipe is designed to be easy to follow with clear steps that help viewers cook confidently even if it is their first attempt at Korean style food.

Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe, said, “Home cooking has always been about care. What is changing is the kind of flavours people want to bring into their kitchens. We are seeing more consumers, especially young adults, explore global cuisines at home and Korean food is a great example of that. This series is our way of making those recipes feel simpler to try. With our Chinese Sauces, we can bring the flavour together quickly, without taking away from the joy of cooking.”

The recipe videos will be amplified across digital platforms through short form content and social first storytelling. The campaign will be supported by high quality visual assets, including recipe videos and product pack shots, enabling video led coverage, recipe features and social embeds across food, lifestyle and culture focused digital media. The PR outreach will focus on digital storytelling that highlights easy recipes, Korean cravings at home and the role of sauces in making everyday cooking feel more exciting.

With this digital first campaign, Mother’s Recipe continues to stay rooted in trust while keeping pace with the way modern India cooks. The series invites consumers to try something new, enjoy the process and bring people together around food that feels fresh, flavourful and made at home.