Saturday, December 21, 2024

Urimai Kural Drivers Trade Union Urges Government To Reconsider GST On SaaS Model, Wants Drivers’ Livelihoods To Be Protected


The Urmai Kural Drivers Association has protested against Government’s proposal to impose GST on ride-hailing subscription models citing it could severely impact drivers' earnings and jeopardise the gig economy's growth.

Ride hailing platforms have been a boon for the public at charge who depend on them for daily commute since years now. However, even as the expectation for ride availability is on the rise, especially with the public expecting such services to expand beyond busy cities and towns, a lot of this depends on the earning capacity of driver partners. With many ride hailing platforms working towards onboarding more drivers, Government’s proposal to consider taxing rides has got many drivers now concerned about its impact on their earnings.

Zahir Hussain, General Secretary, Urimai Kural Drivers Trade Union, pointed out that the subscription model has been a game-changer for drivers, providing them with financial independence and a more straightforward earning structure than the traditional commission-based system.

Speaking on the issue, Mr. Hussain said “In the beginning, the challenge was to come to terms with the exorbitant commissions’ drivers had to pay as a part of the still prevalent commission-based model of earning. However, when the more recent subscription-based model was introduced, there was a lot of relief as it put the earning power back in the hands of the driver, the real service provider. The feature of ‘no payable commissions’ and simply paying an upfront subscription fee means that the driver earns the entire fare, with no hidden charges and full transparency, boosting our earnings. But now with the government deliberating on imposing GST on the subscription model too, we are again staring at a questionable future. We already pay a subscription fee on which GST is paid by the platform. So, to pay GST on every ride again is not a fair expectation.”

Many drivers have moved from the traditional commission-based model to the subscription model to benefit from the freedom and increased savings. There has been a 20% increase in the number of drivers interested to join ride-hailing services and the overall job opportunities created for the gig economy. Transactions in the subscription-based model are simple and straight forward. Once you enrol, the platform acts as a lead generator, connecting drivers to passengers around the city. Drivers choose these rides basis their convenience and on completion of the rides, settlements happen directly between the driver and the passenger, outside of the platform.

“In the commission model hefty amount was being deducted from our earnings, sometimes even up to 40 percent. Even if incentives were offered, it would come into play after a certain number of rides that had to be completed in the day. But this was also not guaranteed. In the subscription-based model, we can take as many rides as per the subscription and have full control over our fares too. But if we now have to pay tax on every ride, it will really hurt us.,” said Aravindhan N, an auto driver who works across multiple platforms.

Ramesh, an auto driver operating largely on a SAAS model platform added “Since we choose the passengers basis our convenience and ease of logistical operations, there is no issue of facing penalties for cancelled rides either. With the subscription platform, we retain full control and there is no fear of delayed settlements. This model has really given a boost to the driver community, and we should not take away the social good it has done for us.”

“The way I look at it, the subscription model provides us the best of both worlds – with the use of technology we can locate more passengers, complete more rides, and thus enjoy the benefits of a digital economy. At the end of the trip, we also benefit from 100% fares with no deductions, making it a viable model for us.  Therefore, I would urge the GST Council and relevant authorities to sincerely reconsider their proposition and allow subscription-based ride hailing services to continue as is, with no tax imposed on our earnings.”, added Mr. Hussain.

Samsung Announces Exciting Christmas Offers On Galaxy Wearables In India


* Galaxy Watch Ultra, powered by Galaxy AI, will be available with a massive INR 12000 discount

* Galaxy Buds3 Pro will be up for grabs at just INR 14999 for a limited period

* Customers purchasing Galaxy Ring during “Samsung Live” event on Samsung.com between December 20 and December 22 will get a free Samsung 45W Travel Adapter

Samsung, India’s largest consumer electronics brand, today announced exciting offers on its latest Galaxy wearables line-up ahead of Christmas.

Starting December 20, Galaxy Watch Ultra will be available with a discount of up to INR 12000. The special price includes an instant cash back of INR 12000 or an upgrade bonus of INR 10000. Similarly, consumers looking to purchase Galaxy Buds3 Pro will get an instant cash back or an upgrade bonus of INR 5000. Additionally, consumers seeking enhanced affordability can take advantage of no-cost EMI for up to 24 months.

Customers looking to purchase latest Galaxy S and Z Series smartphones can avail multi-buy offers worth up to INR 18000 on Samsung’s latest wearables. Furthermore, customers purchasing Galaxy Ring during “Samsung Live” event on Samsung.com between December 20 and December 22 will receive a Samsung 45W Travel Adapter as a gift.

Designed for 24/7 health monitoring, Galaxy Ring offers a simple approach to everyday wellness. Blending timeless style with revolutionary functionality, Galaxy Ring is ultra-lightweight, making it ideal for all-day wear. Despite its size, the device offers up to 7 days of battery life encased in a specially designed charging case that features aesthetic LED lighting to indicate charging status. 

Powered by Samsung’s proprietary “Health AI”, Galaxy Ring delivers real-time insights intuitively, so that users can simply wear it and let the AI-driven insights work in the background, providing personalized recommendations and wellness tips. All data and insights are integrated into Samsung Health for seamless access within one cohesive platform without a subscription. Starting with sleep, Galaxy Ring features Samsung’s best-in-class sleep analysis and a powerful sleep AI algorithm. Along with Sleep Score and snoring analysis, new sleep metrics such as movement during sleep, sleep latency, heart and respiratory rate provide a detailed and accurate analysis of sleep quality.

Galaxy Watch Ultra — the newest and most powerful addition to the Galaxy Watch portfolio is designed for sports and fitness enthusiasts seeking ultimate performance. With an enhanced durability that comes with the Titanium Grade 4 frame and sapphire glass display, Galaxy Watch Ultra is equipped with 10ATM water resistance, IP68 rating for water and dust resistance, as well as MIL-STD-810H military-grade certification. Galaxy Watch Ultra offers up to 100 hours runtime in Power Saving mode.

Galaxy Watch Ultra also helps users better understand their cardiovascular health using Samsung’s new BioActive Sensor, enabling the on-demand ECG recording and HR Alert function that detects abnormally high or low heart rates. Samsung has recently rolled out Irregular Heart Rhythm Notification (IHRN) feature on the Samsung Health Monitor app for Galaxy Watches. Combined with the app’s Blood Pressure and Electrocardiogram (ECG) monitoring, the IHRN feature detects heart rhythms suggestive of atrial fibrillation (AFib), aiding users to monitor their heart health more comprehensively.

Galaxy Buds3 Pro – offers the highest standard of Hi-Fi sound quality to its users, and comes with a revolutionary new “Blade” design that delivers unrivaled sound experience with all-day comfort and presents significant audio enhancement to achieve studio-quality sound performance. Galaxy Buds3 Pro comes equipped with enhanced 2-way speakers with planar tweeter for sophisticated, precise high range sound production, and Dual Amplifiers. Powered by Galaxy AI, Galaxy Buds3 Pro enables users to listen to real-time translation when connected to Galaxy Smartphones with Galaxy AI. Galaxy Buds3 Pro also offer Adaptive EQ and Adaptive ANC features that adjust sound based on the wearing condition and environment.

As part of ‘Christmas Sales’ offers, Samsung is also offering discounts on Galaxy Watch7, Galaxy Buds3 and Galaxy Buds FE.

MAG Unveils Its First A330neo, Ushering In A New Era Of Air Travel


Malaysia Aviation Group (MAG), the parent company of national carrier Malaysia Airlines, proudly commemorated the arrival of its first A330-900 (A330neo) aircraft today with a launch ceremony held at Hangar 6, MAB Engineering Complex. This milestone marks a pivotal step in MAG’s fleet modernisation strategy as it strengthens its commitment to enhancing operational efficiency and providing passengers with an elevated level of comfort and service.

The aircraft, registered as 9M-MNG, was officially launched by Loke Siew Fook, Minister of Transport Malaysia, together with Dato' Amirul Feisal Wan Zahir, Managing Director of Khazanah Nasional Berhad, MAG’s main shareholder; and Datuk Captain Izham Ismail, Group Managing Director of MAG. The aircraft will embark on its maiden flight to Melbourne via flight MH149 later this evening at 10:30pm local time and will gradually service long-haul routes across Australasia, among others.

YB Loke Siew Fook, Minister of Transport Malaysia said, "The launch of MAG’s first Airbus A330neo is not simply the introduction of a new aircraft; it is the culmination of resilience, determination, and an unwavering belief in the power of progress.

It reflects MAG’s determination to lead in a competitive industry, our nation’s commitment to sustainability, and the extraordinary potential of Malaysian talent."

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “The debut of our first A330neo marks a transformative moment for MAG as we modernise our fleet and set a new era of air travel where innovation, comfort, and sustainability come together seamlessly. This commitment underscores our dedication to placing our passengers at the heart of everything we do, delivering an exceptional and unforgettable journey that embodies the warmth and care of Malaysian Hospitality.”

The A330neo is the latest aircraft to join MAG’s growing fleet, with a total of 20 to be delivered by 2028 following its Memorandum of Understandings (MOU) with Airbus, Rolls-Royce and Avolon in August 2022. Powered by the Rolls-Royce Trent 7000 engines, the A330neo features the latest innovations in aerodynamics, advanced materials, delivering a 14% reduction in fuel consumption and carbon emissions compared to previous-generation aircraft.

MAG’s A330neo aircraft comprises 297 seats (28 in Business Class and 269 in Economy Class, of which 24 seats come with extra legroom). With a 1-2-1 herringbone configuration, the newly designed Collins Aerospace Elevation Business Class seats will be a first for the Group, featuring an all-suite cabin with individual privacy doors which prioritises cabin comfort and practicality.

The new A330neo aircraft is set to elevate the travel experience with a host of advanced features, including the industry–leading FlightPath3D moving map system — the most interactive across all

MAG fleet – offering real-time tracking and detailed journey insights, enhancing the way passengers explore the skies. In keeping with the airline’s family-friendly approach, the aircraft’s in-flight entertainment system will also come with ‘Kids Mode’, providing a seamless interface in keeping them entertained throughout their journey.

Passengers can also enjoy a comprehensive destination guide that highlights the culture and history of the destinations served by the aircraft. Additionally, the aircraft will come with high-speed connectivity, allowing all passengers, regardless of cabin class or loyalty tier, to enjoy complimentary Wi-Fi onboard. In addition, Business Class passengers can also indulge in the SkySnacks offering, a self- service concept featuring a curated selection of light snacks to munch at any time.

At the same event, Malaysia Airlines unveiled an exclusive partnership with Mercedes-Benz as its private terminal transfer service provider starting January 2025. Eligible passengers will enjoy travelling in premium comfort and will be chauffeured in style in the all-electric Mercedes-Benz EQS 500 4MATIC and Mercedes-Benz S 580 e plug-in hybrid – that deliver quiet, dynamic and luxurious experience, making them the perfect choice for this exclusive service, where sustainability and sophistication converge seamlessly. The airline is the only carrier to introduce this private transfer service in KLIA Terminal 1 between the Main Terminal Building and Satellite Building as part of its commitment to elevating the passenger experience.

MAG currently operates a fleet of 107 aircraft across its subsidiaries, including Malaysia Airlines, Firefly, MASwings and MASkargo. Looking ahead, the Group plans to expand its fleet to 62 narrowbody and 52 widebody aircraft by 2033. Its fifth Boeing 737-8 aircraft was delivered mid-December, with the remaining 20 expected between 2025-2026.

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airlines, Loyalty and Travel Services (LTS) and Aviation Services.

Its current Airlines business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, Firefly and MASwings – the regional airlines focused on serving communities across Malaysia, and AMAL by Malaysia Airlines – leading one-stop pilgrimage travel solutions centre.

MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASkargo – one-stop cargo logistic and terminal operations service provider, AeroDarat – one-stop ground handling solution provider and Malaysia Airlines Academy – one- stop Aviation and Hospitality Centre of Excellence.

The Loyalty and Travel Services (LTS) business portfolio focuses on providing end-to-end travel solutions and loyalty programs, complementing its established strength and expertise in the airline and aviation service businesses. It comprises Journify - the integrated one-stop travel and lifestyle digital platform, Enrich – the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines; and MHholidays and Firefly Holidays – the tour operating arm for the Group.

With the clear business portfolios, MAG is set to achieve its vision anchored on becoming Asia’s Leading Travel and Aviation Services Group, focused on delivering highly customised, end-to-end travel solutions by 2025.

India Raises A Toast To Cocktails This New Year: 55% Prefer Cocktails Over Champagne For Special Moments, Finds 2025 Bacardi Report


* Premium sips, AI-tips, and booming cocktail culture:  Bacardi’s latest report uncovers what’s next for the cocktail culture in India

Ahead of the New Year, Bacardi Limited, the largest privately held international spirits company, unveils the sixth annual Bacardi Cocktail Trends Report, spotlighting the key trends set to shape cocktail culture and the spirits industry in 2025. This year’s global report includes insights from Indian consumers, highlighting a notable shift in preferences: over half (55%) favor cocktails over champagne (41%) to celebrate special occasions, showing how Indians are embracing cocktails for the upcoming festive season.

Vodka emerges as the top choice for gifting (50%), followed by scotch whisky (45%) and champagne (40%), making them the perfect gift for special moments. As spirits take center stage in gifting, they naturally carry over into celebratory occasions, with almost a quarter (24%) of respondents selecting spirits as their drink of choice for larger celebrations.

As we look toward 2025, consumers in India are excited to embrace cocktails in new and meaningful ways. Over half (54%) are eager to celebrate special moments with family and friends over cocktails, while 45% are looking forward to exploring new bars and restaurants. The rise of cocktails is also evident in the increasing preference for them over beer, with 32% of respondents drinking more cocktails.

“Ushering in the new year with a new era in India’s promising cocktail culture, the 2025 Bacardi Cocktail Trends Report spotlights significant shifts amongst Indian consumers, where trends like premiumisation and AI-based personalisation are reshaping modern celebrations. At Bacardi, we are proud to be at the forefront of this evolution, with insights that inspire creativity, enhance experiences, and empower India’s vibrant community of bar owners and bartenders in crafting moments that matter for our consumers,” says Vinay Golikeri, Managing Director, Bacardi Pvt. Ltd. India & Southeast Asia.

Indian consumers are showing a strong appetite for quality when it comes to their spirits. Nine in ten (91%) are willing to pay a premium for traditionally aged spirits, valuing the depth and authenticity they bring over artificially aged alternatives. Additionally, 77% of respondents are choosing additive-free spirits, reflecting a growing preference for purity and craftsmanship in their drink choices. This shift towards high-quality, naturally crafted options highlights a growing desire for more authentic and premium drinking experiences.

Commenting on India’s top 5 cocktails for 2025, Jonas Ax, Advocacy Lead, Bacardi Pvt Ltd., India,  said: “Indian consumers are embracing bold, vibrant flavors like never before, with fruity (66%), sweet (53%), and spicy (50%) cocktails leading the way for the next 12 months. It’s the perfect time to recommend cocktails like the PATRÓN Picante, especially as tequila continues to steal the spotlight. Even timeless classics are seeing a revival, with vodka soda rising to the top and vodka lemonade making a strong climb from last year. This shift, paired with the growing demand for premium experiences, makes GREY GOOSE the go-to choice for every celebration,"

The top 5 bar calls in India for 2025 are:

Vodka soda                              

Whiskey and coke             

Vodka lemonade                          

Rum and coke                 

Mojito                                                           

Globally, the five macro-trends defined by the 2025 Bacardi Cocktail Trends Report are: 

1. Premium Fans: The Synergy Between Fandoms and Premium Hospitality Experiences

Fandoms are elevating premium entertainment, blending passion for live events with immersive hospitality add-ons and experiences. From luxury hotels partnering for “gig-tripping” packages to sports bars curating exclusive cocktail menus, the fusion of fandom and premium spirits is redefining the future of entertainment – this trend is set to grow as more brands get room to innovate with nearly half (48%) of Indian respondents planning to attend more music and cultural festivals in 2025.

2. In-The-Know Imbibing. Cocktail culture is evolving from spectacle to substance, as IYKYK – i.e. "If You Know You Know" – experiences take center stage. Mixologists will transform into designers, educators and opinion leaders, using their craft to create a more meaningful connection with every person that walks into their bar. Even though the rise of technology is reshaping the way consumers explore cocktails, with nine in ten (92%) Indians showing interest in AI-driven recommendations for personalized drink options tailored to their taste preferences, previous choices, and the mood or occasion. However, three-quarters express concerns that AI might lack the emotional and artistic flair that human bartenders bring to their craft. Despite technological advancements, the human touch remains vital, with 44% of Indian respondents still relying on bartender recommendations to discover new cocktails. 

3. New Cocktail Frontiers. Digital fatigue and a growing desire for cultural exploration mean people are craving real, multi-sensory engagement — in fact, 37% of Indian respondents cited multi-sensory cocktails as a key reason for spending more, while 39% are drawn to unique venues that inspire them to snap and share their cocktail moments. This shift is transforming how people enjoy drinks and where they enjoy them. 2025 will see the rise of immersive venues which cater to early evening, sensory-rich cocktail moments. 

4. Culinary Connoisseurs. The line between food and drink is blurring as mixologists experiment with kitchen staples like milk, oil, and brine to create a new wave of gastro-inspired drinking experiences. Nearly three-quarters (70%) of bartenders draw inspiration from the culinary arts when creating cocktails, according to the Bacardi Global Brand Ambassador Survey. This trend aligns with consumer interest in savory and herbaceous flavors, which grew by 20% and 15% respectively in 2024. Women are also leading a shift towards more natural options, with four in ten drinking cocktails made with natural ingredients in India. 

5. The Future Spirit: As brands evolve to align with the values of next-gen consumers, 2025 will see a push for inclusivity and a drive for positive change. In India, over a fifth (22%) will be drinking more sustainably, valuing aspects like recyclable packaging (48%), commitment to water preservation (47%), and reducing single use plastic (46%) when it comes to the spirits and liquor they consume. Beyond greener innovation, community-building will take center stage with a strong focus on education and empowerment that improve the hospitality landscape.   

Download the complete 2025 Bacardi Cocktail Trends Report and Infographic. 

About the Bacardi Cocktail Trends Report

The report, created in collaboration with strategic foresight consultancy, The Future Laboratory (TFL), draws on data from Bacardi-led and external research, bartender interviews and TFL insights to identify the movements that are influencing flavour preferences, drink styles and cocktail experiences in the coming year. Globally, Bacardi surveyed 9,000 consumers in nine markets including 1,000 in Spain.

About Bacardi Limited

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.

Philip Morris International Inc. (PMI)’s India Affiliate Expands Its Sustainable Logistics Network


* Adoption of energy efficiency practices has led to 684 tonnes of CO2 reduction

Reinforcing its commitment to sustainable logistics, Philip Morris International’s (PMI) affiliate, IPM India, has adopted energy efficiency practices for optimization of sustainable logistics network. Over the last year the organization’s initiatives have helped introduce EV & CNG vehicles and shifted 70% of its sourcing for various non-tobacco materials from air freight to either sea or land, resulting in 684 tonnes of CO2 reduction by FY 2025.

To reduce greenhouse gas emissions, the organization is gradually switching to environment friendly fuels like CNG & EVs for its logistics fleet. Introduced in Delhi-NCR and Mumbai, these vehicles have saved more than 30 tonnes of CO2. In line with the organisation’s long-term sustainability goals and the core objective of reducing carbon emissions- changing in sourcing & switching from air freight to sea & land routes has helped the organization stay on track to reduce 654 tonnes of CO2 by March’25.

Commenting on the expansion, Navaneel Kar, Managing Director, IPM India, said, “Sustainability and business performance are fully interrelated and mutually reinforcing. The expansion of sustainability logistics network aligns with our core values. We take immense pride in serving as an agent of change and advocate of positive values. Sustainability is more than just a means to minimize negative externalities and mitigate risks while maximizing operational efficiency and resource optimization. As an organization, we see this as a fundamental opportunity for innovation, growth, and purpose-led, impact-driven, long-term value creation. Accordingly, we work hard to integrate it into every aspect of our business. With each new carbon-neutral initiative, we move a step closer to realizing our goal—to transition toward a carbon-neutral model.”

Divya Vanshika, Head of Operations, IPM India said, “We firmly believe that investing in sustainability logistics network will have a positive impact on both the long-term resilience of our business and the well-being of society. The Indian government is focusing on sustainability to drive economic growth while protecting the environment. Aligned with the government’s focus, with each initiative, IPM India aims to create a sustainable logistics network and support India’s journey towards achieving a carbon-neutral environment.”

About IPM India Wholesale Trading Private Limited

IPM India Wholesale Trading Private Limited is a joint venture between Philip Morris Brands Sarl of Switzerland and two Indian partners, Godfrey Phillips India Limited (GPI) and K.K. Modi Investment & Financial Services Private Limited.

Friday, December 20, 2024

UPES Collaborates With AWS And CloudThat To Revolutionise Cloud Skills Training For Students


UPES, a multidisciplinary university in Dehradun, has announced a collaboration with Amazon Web Services (AWS) India Private Limited and CloudThat, the latter serving as the academic training partner. This collaboration aims to equip students with cutting-edge cloud computing skills, leveraging AWS’s comprehensive learning ecosystem and CloudThat’s expertise in instructor-led training.

As part of the partnership, UPES will adopt a blended learning approach to train students in AWS cloud technologies. The curriculum integrates AWS Skill Builder, an innovative online learning platform, and instructor-led sessions by CloudThat. This initiative is designed to enable students to acquire both theoretical knowledge and practical experience, ensuring they are industry ready. This collaboration will enable students to gain a competitive edge in the job market by equipping them with future-focused skills highly sought after in the tech-driven industry 4.0.

The AWS Skill Builder platform provides access to over 600 courses across 30+ technical domains and more than 1,000 lab experiences. Students can develop practical skills through AWS Builder Labs, AWS SimuLearn, and immersive simulations like AWS Cloud Quest and AWS Industry Quest. Additionally, AWS Jam offers real-world problem-solving in areas such as security, DevOps, AI/ML, and cloud migration, ensuring a comprehensive, hands-on learning experience.

Emphasising the university’s focus on emerging technologies, Dr. Ram Sharma, Vice Chancellor, UPES, said: “This collaboration empowers our students with access to cutting-edge tools, immersive simulations, and practical learning experiences, ensuring they are well-prepared to excel in domains such as AI, ML, cybersecurity, and beyond. Our partnership with AWS and CloudThat reflects our vision of providing students with industry-relevant and hands-on training in cloud technologies.”

"We're thrilled to enable 500 future-ready students from UPES through the AWS Skill Builder program. This is an excellent starting point for the students on their AWS learning journey. At AWS, we are committed to empowering young minds with emerging technologies such as cloud computing, generative AI, data analytics, and machine learning. By providing these students with hands-on experience and industry-relevant skills, we're not only enabling them to build successful careers, but also contributing to India's growing digital economy. This initiative aligns with our mission to bridge the cloud skills gap and foster innovation across the country," said Amit Mehta, Head – Training and Certification, AWS India Private Limited.

“We are thrilled to partner with UPES to empower the next generation of talent with cutting-edge AWS Cloud skills. This collaboration will enable students to graduate as certified AWS experts, equipped with practical knowledge of the in-demand skills essential for today’s tech-driven industries. By fostering innovation and skill development, we are proud to contribute to India’s growth and its vision of becoming a $5 trillion economy. A heartfelt thank you to UPES for placing their trust in us and to AWS for their invaluable support in making this partnership a success!” said Bhavesh Goswami, Founder & CEO, CloudThat.

The collaboration by UPES with AWS and CloudThat is a step forward in empowering students with industry-relevant skills, enhancing their career prospects, and contributing to India’s growing cloud ecosystem.

ORRA Fine Jewellery Unveils An Exclusive MS Dhoni Signature Edition Collection – Men Of Platinum


* Crafted in platinum, this limited-edition collection embodies strength, resilience, and legacy, with MS Dhoni's iconic signature

ORRA Fine Jewellery, the Ultimate Diamond Destination, proudly announces the launch of a new exclusive collection - the MS Dhoni Signature Edition by Men of Platinum. This special range of jewellery pays homage to the unparalleled journey of Mahendra Singh Dhoni, the epitome of resilience and greatness, through finely crafted platinum pieces bringing alive his strength and endurance.

The collection features meticulously designed jewellery inspired by MS Dhoni’s remarkable journey. The limited-edition range includes Platinum Momentum Bracelet that symbolizes his resilience, the Platinum Cube Fusion Bracelet with a striking dual-tone effect, the Platinum Harmony Chain, and the Platinum Grid Kada blending refined patterns with rose gold accents. Each piece reflects quiet determination, bold leadership, and authenticity like never before!

Crafted in platinum, a metal renowned for its enduring strength and pristine brilliance, this collection reflects the core values of MS Dhoni very well. What’s more is that each piece, from the collection, carries the legendary cricketer's iconic signature, embodying the steadfast determination and unwavering composure that define his legacy.

Speaking about the launch, Mr. Dipu Mehta, Managing Director of ORRA Fine Jewellery, said, "The MS Dhoni Signature Edition celebrates timeless values that the legendary cricketer has displayed throughout his career — resilience, strength, and authenticity. Just as platinum symbolizes rarity and durability, this collection pays tribute to his greatness. We are thrilled to partner with MS Dhoni to bring this iconic range to our customers."

Expressing his thoughts on the collection, MS Dhoni said, "ORRA Fine Jewellery's new limited-edition collection is a true reflection of my philosophy of remaining true to one’s values while navigating life’s challenges. The strength and purity of platinum resonate deeply with me. Each piece is a reminder of the greatness that lies within all of us, and I am really impressed with how the brand crafted these beautiful pieces with incorporated all my inputs and personal preferences."

The MS Dhoni Signature Edition by Men of Platinum is now available at ORRA Fine Jewellery stores nationwide. So, discover the collection and celebrate the rare within you.

About ORRA Fine Jewellery:

The journey of a million gazes began in 1888 before it metamorphosed into ORRA Fine Jewellery. From sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewellery, ORRA Fine Jewellery has come a long way since its inception. Today, ORRA Fine Jewellery is one of India's finest diamond jewellery retail chains, having spread its glow with 97 stores in 40 cities and has consistently been at the forefront of design, leadership, and product innovation with 5 global design centres.

Master craftsmen who have inherited the centuries - old legacy of jewellery making, brilliantly cut Belgian diamonds, delicate designs in diamond jewellery, elaborate bridal sets in coloured stones, the 73-facet patented ORRA Crown Star, the one-of-its-kind ORRA Fine Jewellery store. These are just some of the facets that go into making ORRA Fine Jewellery - The Ultimate Diamond Destination.

For more information, visit – https://www.orra.co.in

Total Pageviews