Saturday, March 21, 2020

Save 25% Water in Every Wash with Whirlpool 5 Star-Rated Washing Machines


India’s leading consumer goods company, Whirlpool of India, constantly thrives to offer solutions that are meaningful and advanced while ensuring they are environmentally friendly. Their widest range of washing machines save 25%* water with every wash and comes with a 5-star energy rating which is in line with the company's philosophy of saving energy and water.

KG Singh, Vice President-Marketing, Whirlpool of India said, “Whirlpool is a brand that is not only trying to enable caregivers to take care of their families, we are also doing our bit to enable care for natural resources. Water scarcity is an unfortunate reality in India and being water efficient is not only a convenience but also our responsibility. In this light, we are happy to leverage our deep knowledge and global expertise to launch the widest range of 5 Star range of Semi-Automatic and Top Load Washing Machines that save 25%* water.”

The 5-star rating comes in top load fully automatic and semi-automatic variants, featuring over 100 different washing machine models starting from Rs.9000 onwards. Consumers expect washing machines to have the latest technology to give the best wash quality, but also have a positive impact on the environment.

Staying true to its testimony of caring for its community and environment, Whirlpool washing machines come with eco-friendly and energy efficient technologies like 6th Sense Technology, Hotmatic Technology and Eco Wash Cycle. These technologies ensure water is used less by recirculating and spraying on the clothes from 3 unique spray nozzles during wash and rinse.

On this World Water Day Whirlpool ensures we save water and energy while doing our laundry. Whirlpool washing machines - Ace XL and Bloomwash Pro have also been awarded with the prestigious iF Design Award, that celebrates outstanding performance with design excellence.

*Results based on internal lab tests conducted on select models when operating in eco move v. normal mode under standard test conditions and may vary depending on testing conditions

(considering the bucket size of 20Ltrs). 

WinZO Bring PUBG Mobile Online Tournaments in 10 Regional Languages for Indian Gamers


WinZO, the leading vernacular social gaming platform, has entered into a partnership with Tencent Games India to bring PUBG MOBILE tournaments on the platform. WinZO will be now conducting PUBG MOBILE’s free to enter e-sports tournaments with prizes over Rs.1 Crore per month.

WinZO crossed the 20 million install base mark in a record time of less than a year with 90% of its players playing from T2 to T5 cities of India. The platform has recorded more than 2 million bank accounts linked and is already clocking 200MM microtransactions per month. The average time spent is more than 55 minutes.

WinZO has deep penetration in the non-urban regions of Bharat (tier 3-5) 80% of the players are consuming the App in their own languages including Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. With this WinZO has created a first-of-its-kind truly vernacular e-sports experience for the massively popular PUBG MOBILE. This will not only empower the gamers in Tier II to Tier V Indian cities to play the game but also make them acquainted with the rapidly emerging and prestigious e-sports leagues of the likes of ESL and Tencent’s own PUBG MOBILE global esports. This comes in after esports entered as an official category in the 2019 Southeast Asian Games.

Mr Paavan Nanda, Cofounder, WinZO Games, said: “This is one more step towards our endeavour to be all and end all destinations for a holistic entertainment experience. Tencent India’s trust in WinZO is a testament to our unique vision and our distinctive strategy to develop a Netflix of Gaming. Together we aspire to bring the best gaming experience to the mobile first audience of Bharat.”

WinZO offers 70+ games on its platform; to name a few- PUBG MOBILE, Cricket, Carrom etc; in multiple format like 24*7 Tournaments, Real time multiplayer format, and the Versus mode. The ticket for most games varies from Free entry to Rs. 25/entry.  With over 80% of the users consuming the app in regional languages, WinZO stands apart from the rest of the competition. This is well reflected in its performance.

About WinZO Games

WinZO is India’s largest vernacular micro-transaction led social gaming platform backed by marquee investors such as Kalaari and Hike. It is Kalaari’s second-biggest bet in the gaming category after Dream11. WinZO hosts multiple games where users compete in real time in multiple fun and engaging games to win a prize pool. WinZO has popular games such as PUBG MOBILE, Carrom, Cricket, Fantasy League, and Trivia based games. WinZO partners with developers and studios from across the world. It aims to solve for an efficient and better monetization of Games in developing economies which experience high engagements but yield lower Average revenue per user (ARPU). 

Friday, March 20, 2020

Fanzart Launches the Sleep Mode Feature to Bring You A Fan that Adjusts to Individual Comfort


Fanzart, India’s leading creator of luxury fans has always been on the forefront of creating technology to address the problems of the market. With the launch of the Sleep Mode feature, Fanzart addresses the age-old problem of adjusting a fan’s speed all through the night. The Sleep Mode feature in some of its leading models, is designed to ensure that the user never has to toggle the controls of the fan to get just the right breeze at various times in one night. Fans with Sleep Mode alternate between higher and lower speeds, ensuring an even flow of air and a uniform comfortable breeze all through the night.

Speaking on the Sleep Mode feature, Anil Lala, Founder and Director, Fanzart says, “The Sleep Mode is a combination of technology and engineering to bring about a unique model. The blade angle of our fans is higher (placed at 8 to 12 degrees) thus ensuring more air is pushed into the room. With an alternating mode – that provides two minutes of breeze and a minute of relief - there is a balance in the coolness of the room. Combined with our Whisper Quiet Technology, you have a fan that is efficient, silent and which assures comfort all through the night”.

The Sleep Mode feature will work along with other unique Fanzart fan features such as the Summer-Winter (SW) feature which allow fans to work bi-directionally. It rotates anti-clockwise (giving breeze during summer season or when it’s hot) and clockwise (to give warm air circulation).When used in tandem with an air-conditioner they help circulate the cool air all through the room. With the Sleep Mode feature, SW can be used to give you relief from air conditioned air. A sleep timer ensures that users can time the fan to their convenience as well.

Fanzart has been at the forefront of creating fans to suit the specific needs of the Indian market. This feature is the latest to be added to their extensive portfolio of products.

About Fanzart

In the 8 years of its entry into the market, Fanzart has risen to prominence as a pioneer and leader in the luxury designer fans segment. With showrooms across the country, Fanzart is a name to reckon with in the luxury interior segment with its niche offerings. The products are also shipped internationally and have made a mark for themselves.

Discovery to Premiere Superstar Rajinikanth’s Historic TV Debut Show ‘Into The Wild With Bear Grylls’ on March 23


Discovery, India’s leading and most trusted real-life entertainment network, is all set to premiere  the much anticipated TV debut show of Superstar Rajinikanth ‘Into The Wild with Bear Grylls’ at 8:00 pm on March 23 across 12 Discovery channels including Discovery Channel, Discovery HD,  DTamil, Animal Planet, Animal Planet HD, TLC, TLC HD, Investigation Discovery, Investigation Discovery HD, Discovery Science, Discovery Turbo, and Discovery Kids.  The premiere on Discovery and Discovery HD will be available in 8 languages including Hindi, Tamil, Malayalam, Kannada, Bengali, Telugu, Marathi and English.  Viewers can download newly launched streaming app Discovery Plus to get access to the episode at 6 AM on March 23, 2020.  Into The Wild with Bear Grylls is produced for Discovery Communications India by The Natural Studios and Banijay Asia.

The special episode, shot in Bandipur National Park, will see Superstar Rajinikanth in a never seen before avataar, on an adventure trip with Bear Grylls, doing stunts never done before, discussing wide variety of topics including intimate details about his personal life and issues close to his heart such as water conservation.

Select excerpts of the show: -

The TV debut with twists and turns

Superstar Rajinikanth waited 43 years before making his TV debut as part of this unscripted adventure show. Speaking about his life, Rajinikanth says, “Well, yes, actually, my whole life has been a miracle. It’s a miracle! Even consider this show for example, I never thought of this, not even in my dreams that one day I'll do a show like this for Discovery!”

The show has many challenging feats that the Superstar performs with great perseverance along with Bear, such as crossing a ravine while balancing off an iron bridge suspended 50 feet above a dried riverbed. Rajinikanth, who crosses the bridge with much élan is seen saying, “If anything goes wrong over here....it's just a rope after all. Moreover, the iron of that bridge it is extremely hot! I couldn't hold for long as it was hot so I had to move continuously. My God! It is really...yes! I did it!”

The intimate Rajinikanth

Shedding light on his journey as an actor who initially began his career as a bus conductor in Bangalore, the episode will feature Rajinikanth in a light that best humanizes him and depicts him the way he is in real life.

Explaining how he keeps himself grounded while being revered by the world, Rajnikanth, says, “Yeah, once you’ve acted, it’s finished, I forget Rajinikanth. I go back to Shivaji Rao. Yeah. That’s just work life for me. When somebody reminds me “you are Rajinikanth” then I'll be like, oh yes! I am Rajinikanth.”

The Superstar with a purpose:

Through the episode, Rajinikanth fans will witness the charming superstar’s never-dying passion to spread awareness about the need to conserve water as he embraces the challenges of the wild. Speaking about the dire need to save the world from the issues faced due to the scarcity of water, the superstar says, “He who rules the water, rules the world.” He continues, “The current situation is heart wrenching. In the world there are 2.1 billion people suffering due to water scarcity.”

Rajinikanth’s friends join the adventure

Into the Wild with Bear Grylls is an interesting new format where Rajinikanth not only gets to take on the adventure with the ace explorer Grylls but also get goodwill messages from close friends. You will have to watch the show to know more about who the friends are and what transpires?

About Into The Wild With Bear Grylls

Into The Wild with Bear Grylls is an innovative new format inspired by Man Vs Wild, which is one of the most watched wilderness survival television series in the world. Into The Wild with Bear Grylls is produced for Discovery Communications India by The Natural Studios and Banijay Asia, where Bear Grylls, Delbert Shoopman and Deepak Dhar are Executive Producers.

COVID-19 Becomes Breeding Ground for Misinformation, Scams and Fake Cures


Last week, Tenable reported on the rise in malware and phishing attacks using the COVID-19 virus. Now, it has come to light that the global crisis has become a breeding ground for misinformation, scams and fake cures relevant to India. Satnam Narang, Principal Research Engineer, Tenable has conducted some research into the rise of these scams and what the public can do to ensure they don't fall victim.

His research looks into:
The different types of scams he's witnessed, including:
Scammers on Cash App
The spread of misinformation around COVID-19 which is becoming a growing problem
Scammers offering fake COVID-19 test kits
Fake messages from Government agencies, including scam texts alleged to be from the Australian government, offering advice on symptoms and when to get tested
Unsolicited phone call scams
Fake offers of emergency money for essentials
Working from home/job opportunity scams
Fake cures and misinformation circulating on platforms such as WhatsApp
How the public can avoid falling prey to these scams.
Commenting on this Satnam Narang, Principal Research Engineer at Tenable said, "With mounting fear and uncertainty surrounding COVID-19, people will look for home remediesor take any information circulating on the internet as gospel. Scammers and peddlers of misinformation are seizing on this fear and uncertainty, as COVID-19 enables them to dupe unsuspecting individuals.

"In India and Australia amongst other countries, we've seen dissemination of misinformation, offers of fake COVID-19 test kits, fraudulent messages from government agencies along with non-scientific cures.

"To avoid falling prey to these scams, seek information from trusted sources, be sceptical of phone calls and text messages around COVID-19 and recognize that work-from-home job opportunities and free money offered on social media are most likely scams. If you feel unwell, consult your medical professional to get care, avoid forwarding messages on WhatsApp or other social media about so-called cures or news related to COVID-19."

Thursday, March 19, 2020

Range Rover and Anthony Joshua Celebrates Golden Jubilee for Luxury SUV with Uunique Snow Art

Highlights

* All-terrain innovator: This year the Range Rover will celebrate 50 years of innovation, after making its debut in 1970 and introducing a string of world-first technologies to the SUV sector

* Golden jubilee celebration: Snow artist Simon Beck created a unique ‘50 Years of Range Rover’ graphic inside the 260 m diameter steering pad at Land Rover’s cold weather test facility in Sweden

* Power of four: Refined, elegant and luxurious 4x4 family includes Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque models, reinforced by the range-topping SV line-up

* Star quality: World heavyweight boxing champion Anthony Joshua OBE experienced the thrill of ice driving in a quartet of the latest Range Rover SV models. Watch the film here:  https://youtu.be/-k4mkhK-6dU

* Find out more: To learn more about the latest line-up of connected, electrified and personalised Range Rover models, click here: www.landrover.com/

Land Rover has celebrated the Range Rover golden jubilee by creating a giant piece of sub-zero art at its cold weather test facility in Arjeplog, close to the Arctic circle in Sweden. The 260 m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are put through their paces during development.

Land Rover’s Arjeplog facility uses a frozen lake to provide the perfect conditions for engineers to test and assess the latest models. Renowned snow artist Simon Beck created the 53 092 sq m anniversary logo by walking more than 45 000 steps across the powdery surface inside the steering pad, accompanied by a quartet of the latest Range Rover SV models.

Since 2014 the expert engineers, craftsmen and women at Special Vehicle Operations have been responsible for designing and producing the fastest, most luxurious and most exclusive Range Rover models in the luxury SUV’s 50-year history. The elevated luxury, performance and capability of the SV family represent the pinnacle of Range Rover development.

Arjeplog is also home to the Jaguar Land Rover Ice Academy, where customers experience the thrill of dynamic ice driving, under careful instruction from world-class driving experts. World heavyweight boxing champion Anthony Joshua OBE experienced the extreme conditions as part of the celebrations, where he learned the art of winter driving under the expert supervision of Academy instructors.

World heavyweight champion, Anthony Joshua, said: “I’m really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain’s finest exports and I’ll be defending my world title belts. I’ll be travelling to my fight with Kubrat Pulev in London on 20 June in my new personalised Range Rover SVAutobiography and I can’t think of a better way arrive. Nothing can match its combination of comfort and capability – I guess that’s what you get after five decades of experience.”

The luxurious Range Rover family will mark 50 years of pioneering innovation and peerless refinement in June, on the anniversary of the introduction of the two-door Range Rover in 1970. Since then, the Range Rover Sport, Range Rover Evoque and Range Rover Velar have expanded the family into a four-strong line-up of the world’s most desirable and advanced SUVs.

The original Range Rover was the four-wheel drive SUV that introduced anti-lock brakes, electronic Traction Control and Automatic Electronic Air Suspension while the 2012 Range Rover pioneered aluminium body architecture in large SUVs. In 2015 the Range Rover was the first vehicle to be fitted with Land Rover’s innovative All-Terrain Progress Control – now available across the Land Rover line-up.

Prof Gerry McGovern OBE, Chief Creative Officer, Land Rover, said: “Over five decades the Range Rover has evolved into the most desirable luxury SUV in the world. Its peerless combination of sophisticated design, refinement and capability has struck an emotional chord with customers all over the globe.”

The team of skilled engineers and designers at Land Rover SV have applied their unique expertise to a succession of Range Rover models and four examples were available in Arjeplog for Joshua to try, as he learned to circle the slippery 260 m diameter steering pad and negotiate the various ice tracks carved into the frozen lake, including:

* Range Rover SVAutobiography – Long-wheelbase pinnacle of the family is the most elegant and refined Range Rover ever, mixing airline-style Executive Seats and power-close rear doors with a choice of engines that includes an efficient Plug-in Hybrid Electric Vehicle (PHEV) powertrain.
* Range Rover SVAutobiography Dynamic – Standard-wheelbase Range Rover SVAutobiography Dynamic combines heightened interior refinement with 422 kW Supercharged V8 pace for a compelling mix of driver-focused performance, sophisticated luxury and all-terrain capability.
* Range Rover Sport SVR – The biggest selling SV model to date and the fastest and most dynamic Range Rover ever produced. The latest 422 kW Range Rover Sport SVR can accelerate from 0-100 km/h in 4.5 s and hit a top speed of 283 km/h.
* Range Rover Velar SVA Dynamic – The World Car Design of the Year 2018 re-engineered to deliver heightened comfort and performance, providing effortless grand touring in an understated yet purposeful package.

Medvarsity Donates an Online Certificate Course on COVID-19 in Partnership with FICCI and NATHEALTH


A record 8000 people earned their free certificate on Awareness and Management of Covid-19. This was achieved in less than 24 hours after its announcement on LinkedIn by Mr. Gerald Jaideep, CEO, Medvarsity.

As cases of Coronavirus (Covid-19) continue to rise, social media had given rise to a large amount of content that was factually incorrect and sometimes dangerous. This free online course is designed by doctors to help individuals be better prepared for the disease and teaches them steps to manage their health and of those dear to them, thereby ensuring their safety during this pandemic. This 15-minute course on COVID-19 educates people about its mode of transmission, clinical presentation & diagnosis, preventive measures, and its management. The course was released in partnership with FICCI and NatHealth.

Dr. Sangita Reddy, President of FICCI quoted “Information is power, let's all arm ourselves with the information to prevent, contain, treat and ultimately find a cure. I congratulate Medvarsity on quickly putting together a high-quality program”.

Dr. H Sudarshan Ballal, President of NATHEALTH quoted “Public awareness and a united concerted effort by the public and private health care sectors is  the need of the hour . Support and cooperation of the citizens can help us contain this new novel viral epidemic. The online course on awareness of COVID19 is a welcome step that will help us contain the myths and panic around COVID19.  We at NATHEALTH, highly appreciate the steps being taken by Medvarsity and are happy to collaborate with them”.

Mr. Gerald Jaideep, CEO, Medvarsity Online Ltd. while talking about this initiative quoted “During these risky times, as leader in healthcare EdTech, we decided to dedicate this online course on COVID-19 to all who want to know more about the disease and how to manage it. I thank everyone who is contributing to our initiative by completing this course. I thank FICCI and NATHEALTH for supporting us by partnering in this initiative. ”

Awareness and management are the keys to the safety of people. However, there are very few authentic sources of information such as the World Health Organization (WHO) and Centers of Disease Control and Prevention (CDC). People are bound to consume information from a lot of sources, especially due to the panic situation. That is one of the primary reasons Medvarsity took this initiative to educate people.

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