Thursday, October 8, 2026

The EcoGram Project Marks A Decade Of Impact, Saves 19,623 Cubic Metres Of Landfill Space

* The programme has recycled 1,524 MT of dry waste and reduced 5,583 MT of CO₂ equivalent emissions since 2016

The EcoGram Project, an initiative of The Anonymous Indian Charitable Trust (TAICT), has completed a decade of work with the Bettahalasuru Gram Panchayat in North Bengaluru to build a replicable model for sustainable waste, water and soil management. What began as a pilot in Tarahunise village in 2016 now spans 10 villages and 4,802 households. Over the past decade, EcoGram has saved 19,623 cubic metres of landfill space, equivalent to approximately 16 acre-feet, while recycling 1,524 MT of dry waste. Its interventions have also saved 8,647 trees through paper recycling, conserved 3,343 MWh of energy, saved 1,505 KL of fuel and reduced 5,583 MT of CO₂ equivalent emissions through FY26.

Myriam Shankar, Managing Trustee, TAICT, said, “Introducing source segregation in a locality where the practice had never existed was an uphill task. It required sustained engagement with local government representatives, villagers and commercial establishments, alongside the infrastructure, people and operations needed to make the system work. Over the past decade, we have built an end-to-end model spanning collection, transportation, secondary segregation and processing, with the active involvement of the local community.”

Mr. Jitendra Virwani, Chairman, Embassy Group, who has supported the project since its inception, said, “The most important lesson from EcoGram is that lasting environmental change begins with local ownership. Over the last decade, the people of Bettahalasuru, the Panchayat and project partners have shown that when communities are equipped with the right systems, solutions can become part of everyday life. What has taken shape here is a practical model that other communities can learn from and adapt to their own needs.”

The decade milestone was commemorated at the EcoHub in Bettahalasuru, the Panchayat’s Integrated Solid Waste Management Centre, bringing together community members, waste workers, Panchayat representatives and project partners. Smt. Meena Sheshadri, wife of Shri Krishna Byre Gowda, Hon’ble Minister for Greater Bengaluru Development, Government of Karnataka, attended as Chief Guest, with Mr. Virwani as Guest of Honour. Frontline workers were felicitated, while 30 Gram Panchayat members were recognised for their contribution to local environmental initiatives.

A key pillar of EcoGram is its integrated waste management system, built around the 2Bin1Bag model and the EcoHub. The system covers source segregation, collection, sorting and processing, with primary segregation crossing 96% in recent years. Wet waste is processed through biomethanisation and composting, while dry waste is sorted for recycling.

The initiative has also supported with the upkeep and beautification of Tarahunise and Thimmasandra Lakes, through measures including bund strengthening, vetiver planting and floating treatment wetlands. Biodiversity assessments at Tarahunise Lake have documented 469 species. In addition, agroforestry interventions have converted 11 acres of eucalyptus plantations into Malabar Neem and Silver Oak.

EcoGram has combined environmental action with opportunities for local livelihoods. Threads of Life, launched in 2022 with the Yuvalok Foundation, has enabled 169 local women to graduate from tailoring and skill-building programmes. Through its ReThread initiative, trainees have since upcycled more than 1,280 products from post-consumer textile waste.

The Bettahalasur Gram Panchayat, through EcoGram, has received several national accolades over the years, including the Gandhi Grama Puraskar Award for Sanitation, recognising its work in improving sanitation and environmental practices. 

Sprite Turns Up The Heat With ‘Sprite Truth & Spice’, Bringing Celebrity, Food And Challenges Together

* Marking Sprite’s first foray into the game-show format, the series extends Sprite’s association with spice into a new world of celebrity entertainment and pop culture.

Link to the trailer: https://youtu.be/VtkdgQIMTDs?si=Ej_gBxd4fkrWd5t0

Sprite, Coca-Cola’s billion-dollar lemon-lime flavoured beverage brand, today announced the launch of Sprite Truth & Spice - an eight-episode digital entertainment series inspired by India's shared love for spicy food and authentic conversations. Designed for today's digital-first audiences, the series brings together celebrity pairings as they take on iconic spicy dishes through playful challenges, candid conversations and unscripted moments, turning everyday spice into a fresh pop-culture experience.

The series features an eclectic mix of personalities, including comedian Aaditya Kulshreshth, popularly known as Kullu, and travel creator Larissa D’sa; digital creator Shreya Kalra (winner of Lock Upp Season 2) with Rishabh Jaiswal; Indian cricketer Arshdeep Singh with Samreen Kaur; music producer and singer-songwriter Garv Taneja with Nandini Nayal (Gini); actors and dancers Shantanu Maheshwari and Shruti Sinha; Varun Sood and Vihaan Samat; stand-up comedians Swati Sachdeva and Gurleen Pannu; and Nayani Pavani with Mehaboob Dil Se.

Two episodes of Sprite Truth & Spice will be presented in association with Tinder, bringing together two brands that celebrate connection, conversation and shared experiences. The partnership adds a fresh cultural layer to the series, creating relatable moments that resonate with young audiences.

Sumeli Chatterjee, Category Head - Sparkling Flavours, Coca-Cola India and Southwest Asia, said, “Sprite’s crisp lemon-lime taste has always been a natural match for spicy food. Today, spicy is more than just a flavour; it’s a social experience, a challenge to take on, and a reason to come together. That’s 'Sprite Truth & Spice', a format built on truth-or-dare, our own love for card-games and a serious amount of spicy food. Viewers can expect unfiltered truths, confessions nobody saw coming, chaotic chemistry, and it all starts with a can of Sprite or Sprite Zero, bringing a refreshing twist to every spicy moment. It’s a fun, spontaneous hangout ritual that lets friends, families and even strangers to play along.”

The season trailer has premiered, with weekly episodes rolling out from 17 September to 5 November 2026. Sprite Truth & Spice will be available on Sprite’s YouTube channel, supported by creator collaborations, social-first content and amplification across Sprite and partner digital channels.

About Coca Cola:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rimzim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of over six million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities, and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. 

Samsung Announces ‘Samsung Week’ 2026: The Ultimate AI-Powered Shopping Extravaganza

Samsung India today announced the launch of ‘Samsung Week’ 2026, a festival bringing together its connected AI ecosystem across Galaxy AI, Bespoke AI and Vision AI through SmartThings, with exclusive offers and benefits across its portfolio. Going live today on Samsung.com, the Samsung Shop App and at Samsung Exclusive Stores, Samsung Week offers discounts ranging from 31% to 60%, along with cashback of up to INR 25,000, across smartphones, tablets, laptops, wearables, accessories, TVs, monitors and digital appliances.

As part of ‘Samsung Week’ 2026, consumers can also access enhanced warranty benefits, including a one-year extended warranty with an additional two years at no additional cost on eligible products.

Built around the theme of ‘Your Companion to AI Living’, ‘Samsung Week’ 2026 brings together Samsung’s AI experiences across the devices and products that are part of consumers’ everyday lives. Galaxy AI supports more intuitive ways to communicate, create, and stay productive, while Vision AI enhances the viewing experience, and Bespoke AI brings greater intelligence and convenience to everyday home routines. Connected through SmartThings, these experiences come to life across Samsung’s AI-powered ecosystem, helping consumers experience a more connected approach to AI in their daily lives. The latest Galaxy devices bring Galaxy AI experiences across communication, productivity, creativity, and everyday tasks.

During ‘Samsung Week’ 2026, eligible consumers can benefit from the highest online exchange value* and any-condition exchange when upgrading to select Galaxy devices. Galaxy Forever also offers eligible consumers long-term EMI options, while multi-bank cashback, first-purchase rewards, and loyalty benefits provide additional value across Samsung’s direct channels.

Consumers can avail up to 34% off on select Galaxy smartphones, including flagship Galaxy S series devices, Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and a wide range of Galaxy A series and Galaxy M series smartphones. Customers can also avail instant bank discounts of up to INR 10,000^, along with multi-buy benefits of up to INR 9,500, Galaxy Forever benefits including up to 55% assured buyback and free Samsung Care+.

Consumers looking to expand their connected Galaxy experience can avail up to 60% off on select Galaxy tablets, wearables and accessories, along with instant bank discounts of up to INR 6,500^. Select first-time purchases on Samsung.com and the Samsung Shop App can also receive benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 5% off.

The latest Galaxy Book series laptops are available at up to 31% off, with instant bank discounts of up to INR 5,000^. First-time purchases on Samsung.com and the Samsung Shop App can receive additional benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 10% off.

In the visual display segment, select Micro RGB, OLED, Neo QLED, Mini LED, QLED and Crystal UHD TVs are available at up to 51% off. Additional benefits include free* TVs or soundbars on select models, free* bezels with select Frame TVs, exchange bonuses of up to INR 5,000+, zero-down-payment options and up to 12-month No Cost EMI options. Select TVs also come with a free 3-year comprehensive warranty (1 Year Standard + 2 Year Extended) during the limited-period offer. Samsung’s Vision AI experiences bring intelligent features to the viewing experience, with select TVs designed to optimize picture and sound based on content and the viewing environment.

Select audio products are also available with additional promotional benefits, including a 5% Add To Cart benefit up to INR 5,400* on eligible products.

Samsung’s digital appliances portfolio is available with offers across categories. Refrigerators are available at up to 48% off, along with Samsung Care+ benefits, instant cart discounts of up to INR 3,000*, Buy More, Save More benefits, up to 12-month No Cost EMI and a 10-year compressor warranty. Select products also come with long-term EMI options of up to 30 months, with the lowest EMI starting at INR 990. Bespoke Package benefits include 7.5% off on the purchase of two eligible products and 10% off on the purchase of three or more.

Washing machines are available at up to 49% off, supported by Samsung Care+ benefits, instant cart discounts of up to INR 2,000*, ‘Buy More, Save More’ benefits and Bespoke Package offers. Select products include a 10-year motor warranty, long-term EMI options of up to 30 months and lowest EMI starting at INR 890.

Select microwaves also come with no-cost EMI options, zero-down-payment offers, and a 5-year warranty on the enamel cavity.

Select air conditioners are available at up to 58% off, with a 5-year comprehensive warranty comprising one year of standard warranty and four years of extended warranty. Additional benefits include 5% off on the purchase of two eligible WindFree models, a fixed EMI of INR 1,990 and long-term EMI options of up to 30 months.

Customers can also access up to 60% off on select monitors, including Odyssey OLED gaming monitors, with instant cart discounts of up to INR 5,000. Select monitors also feature Smart TV experiences with AI. Consumers can also benefit from Samsung Care+, which offers extended protection across select appliances.

Across categories, customers can access bank cashback and discounts of up to 22.5%##, with maximum benefits varying by category. These include cashback of up to INR 25,000 on select panels, up to INR 20,000 on select video display products, up to INR 21,000 on digital appliances, up to INR 21,500 on refrigerators, up to INR 9,000 on washing machines, up to INR 6,000 on microwaves and up to INR 14,000 on air conditioners.

Customers can also access loyalty points of up to 2%, alongside exchange options, first-purchase benefits, Student & Corporate Program benefits and EMI options across eligible products and channels.

Consumers can visit Samsung.com, the Samsung Shop App, or their nearest Samsung Exclusive Store to explore the latest AI-powered devices and offers available during ‘Samsung Week’ 2026.

TP Solar, Manufacturing Arm Of Tata Power Renewables, Records 1 GW Module And 0.9 GW Cell Production In Q2 FY27

Photo Caption
: TP Solar Records Strong Manufacturing Momentum with 1 GW Module and 0.9 GW Cell Production in Q2 FY27

The modules are Domestic Content Requirement (DCR) - compliant and listed under the Government of India’s Approved List of Models and Manufacturers (ALMM)

TP Solar Limited (TP Solar), the solar manufacturing arm of The Tata Power Company Limited (Tata Power) and a wholly owned subsidiary of Tata Power Renewable Energy Limited (TPREL), achieved a strong manufacturing performance in Q2 FY27 (July - September 2026), producing 1 GW of solar modules and 0.9 GW of solar cells.

In H1FY26, i.e. from April to September 2026, TP Solar manufactured 2 GW of Modules and 1.8 GW of Cells. This production performance underscores TP Solar’s consistent capacity ramp-up and improving operational efficiency. The modules are compliant with Domestic Content Requirement (DCR) norms and approved under the Approved List of Models and Manufacturers (ALMM).

TP Solar operates one of India’s largest single-location state of the art, 4.3 GW Solar Cell and Module manufacturing facility in Tirunelveli, Tamil Nadu.

The facility is also distinguished by a workforce comprising nearly 80% women, reflecting the Company’s strong commitment to inclusive workforce. Tata Power, through its subsidiary, TPREL, has invested nearly ₹ 4,300 crore in establishing this facility. The investment represents a significant milestone in advancing indigenization across the solar value chain and reinforces the Tata Power’s strategic focus on achieving self-sufficiency in solar cell and module manufacturing.

Equipped with advanced TOPCon and Mono PERC technologies, the plant produces ALMM - certified modules as also DCR modules using Made in India Cells in this plant. The plant also features cutting-edge AI/ML-driven systems and Automated Guided Vehicles (AGVs), and exemplifies next-generation manufacturing through intelligent automation and superior operational efficiency.

The facility aligns with Tata Power’s commitment to supporting India’s vision for a Net-Zero carbon future with local manufacturing capabilities.

About Tata Power:

The Tata Power Company Limited, a vertically integrated power company and part of the Tata Group, India’s largest multinational business conglomerate, has built a diversified portfolio across the entire power value chain, with its total operational and under-construction capacity surpassing 26 GW. This includes approximately 17.7 GW of clean and green energy capacity (including projects under construction) and around 8.8 GW of thermal generation capacity, ensuring a balanced and resilient energy mix. The Company also has a strong transmission and distribution footprint, with over 7,800 circuit kilometres of transmission lines, including pipeline projects, and serves over 13 million customers across its distribution businesses, making it one of India’s largest private power distribution companies. Further strengthening its leadership in future-ready energy solutions, Tata Power has established 4.9 GW of integrated solar cell and module manufacturing capacity, signed 2.8 GW of pumped hydro storage projects, and expanded its EV charging network to over 7,000 public charging points across 717 cities and towns in India. As a pioneer in India’s clean energy transition, Tata Power remains committed to achieving Net Zero by 2045 and continues to partner with public and private stakeholders to deliver reliable, sustainable, and technology-led energy solutions across the country.   

New To Edits: An Editor Or Your Carousels

Starting today, you can make carousels in Edits. Mix your photos and videos on a canvas and access the creative tools from Edits you already know, plus a few new ones built specifically for carousels.

I'm Dan Moreno, Design Engineer on the Edits team, helping build an editor that supports your entire creative journey. When we asked creators what they hoped Edits could do next, carousels came up again and again. Carousels are a powerful way to tell your stories, letting you string together photos and videos into something bigger. Creators are constantly finding new ways to push the carousel format, from seamless layouts to creative cutout effects and much more. We set out to build a canvas that could keep up with this creativity.

A new canvas for your ideas

Carousels have evolved beyond a linear sequence of photos and videos. Our editor lets you add photos, videos and text to your projects. Use a layout, create stickers with the cutout tool, and use filters or adjustments. A photo can bleed from one slide into the next, and a headline can carry across them, turning the swipe itself into part of the storytelling.

Creating the exact carousel you have in mind requires precision. The tools you already use in Edits, including color grading, scale and rotation make it easy to line up every element exactly as you intended.
Your brand carries over

We want Edits to feel like your own creative studio, where the fonts, styles and colors you’ve saved exist across projects and formats.

The carousel editor is a natural extension of Edits. You'll recognize a familiar interface, and your presets are already saved: adjustments, colors, audio, text styles. Your visual identity is how people know a post is yours, and now it extends to the carousels you make in Edits.

Get inspired: Raven from @Beautymavenraven used the new carousel feature to showcase the makeup staples she’s been hyperfixated on lately, from foundation to primer. She uses stickers, her signature yellow font, a mix of video and images, and cutouts to showcase each product clearly.
Post directly to Instagram

When you’re done editing, share your carousel straight from Edits to Instagram or download your carousel to post anywhere. No need to export, reupload or worry about quality loss along the way.

Getting Started and Tips

How to get started on iOS (Android coming soon):

Open Edits and go to the Projects tab

Press (+) and click Carousel

Choose one or more photos and videos you want to include

Lay out your media on our canvas

Edit your media with our suite of tools like audio, text, filters, adjustments and cutouts

Share your carousels directly from Edits to Instagram

Here’s a few tips as you start creating:

Add a new slide: Tap the “+” button in the editor to insert a blank slide, or pull from the right edge of the carousel for a shortcut

Reorder your slides: Tap on “...” on any slide to duplicate a slide, insert a new slide on the left and right of the current slide or reorder your slides

Pick a layout: Use the layout tool to quickly add multiple photos in preset layouts. You can change the padding and spacing for the items in the layout as well as edit adjustments and filters individually inside a layout

We’ll keep building this editor with you. As carousels evolve, your creativity will shape what we build next. Try Edits if you haven’t already and tag @creators to share what you’ve made. Keep the feedback coming on Instagram and Threads.

ICICI Bank Brings Back ‘Festive Bonanza’ With Exciting Deals Across Shopping, Travel, And Lifestyle Brands

* 10% discount on Flipkart’s Big Billion Days sale

* Up to ₹7,000 instant cashback on the new iPhone Duo^, iPhone 18 Pro and iPhone 18 Pro Max

* Up to ₹30,000 discount on electronics from LG, Samsung and Haier

* Up to ₹35,000 discount on MakeMyTrip holiday packages

ICICI Bank's annual 'Festive Bonanza' returns with attractive offers across leading brands in online shopping, mobile phones, electronics, travel, furniture and home decor, fashion, quick commerce, and more. Customers can enjoy exclusive deals, discounts and cashbacks, using ICICI Bank credit/debit cards, internet banking, cardless EMI, and no-cost EMI options.

The Bank has partnered with Flipkart on its Big Billion Days sale, slated to begin from October 8, 2026, wherein customers can avail 10% discount across a range of products.

The Bank offers instant cashback up to ₹7,000 on the new iPhone Duo^, iPhone 18 Pro and Pro Max, and up to ₹15,000 on some Apple products. ICICI Bank credit card holders can also exclusively opt for Apple's 'iPhone for Life' programme. It allows them to pay for select iPhone models in 24-month interest free installments starting at ₹2,497 and offers a guaranteed buyback option for the existing iPhone when they upgrade to their next iPhone.

The Bank has also partnered with other leading brands such as Google Pixel, LG, Sony, Samsung, Haier, HP, Dell, Croma, Reliance Digital, Vijay Sales, Air India, MakeMyTrip, Goibibo, Yatra, Ajio, Tata Cliq, Blinkit, Urban ladder, and Pepperfry, among others.

Speaking on the offerings, an ICICI Bank Spokesperson said, "Festive celebrations are about joy and togetherness, and we want to make them even more special. With this year's 'Festive Bonanza', we have partnered with leading brands to bring exciting offers that make our customers' shopping experience more rewarding, convenient and memorable. Our customers can avail these offers by using ICICI Bank's credit and debit cards, credit card EMIs and internet banking."

Other key offers* include:

Mobile phones: Up to ₹10,000 discount on Google Pixel 11 and Xiaomi smartphones, and up to ₹5,000 discount on Oppo and OnePlus phones.

Fashion: Up to 12% discount on shopping at Tata Cliq and Ajio.

Electronics: Up to ₹30,000 discount across LG, Samsung, Haier, Sony, HP, Microsoft Surface, and JBL, among others. Customers can also avail attractive discounts on a range of products at Croma, Reliance Digital, and Vijay Sales.

Travel: Up to ₹35,000 discount on flights, hotels and holiday packages across travel platforms like MakeMyTrip, Goibibo, Yatra, Easemytrip, Ixigo, Paytm flights, among others, and 10% discount on Air India flight bookings through their website.

Furniture and home decor: Up to 30% discount on Pepperfry, Urban Ladder, The Sleep Company, Sleepyhead, Duroflex, Bonito Designs, Interior Company, and Furniselan.

Quick commerce: Discounts on grocery and other purchases through Flipkart Minutes, Blinkit and Zepto.

Special offers: Up to 35% discount on brands like Avis, Cordelia Cruises, Pickyourtrail, Nasher Miles, Ferns N Petals, IGP, Elivaas, among others.

Other all-time benefits on ICICI Bank Credit Cards:

Customers can get reward points upto 5% on Amazon purchases* using the Amazon Pay ICICI Bank Credit Card

They can get reward points upto 7% on Adani One Ecosystem* using the Adani One ICICI Bank Credit Card

*Terms & conditions apply on the offers

^Offer applicable post launch

To know more and avail the ‘Festive Bonanza’ offers, visit https://www.icici.bank.in/campaigns/bonanza/index

For news and updates, visit www.icici.bank.in and follow us on X at www.x.com/ICICIBank.

For media queries, write to: corporate.communications@icici.bank.in

About ICICI Bank: ICICI Bank Ltd (BSE: ICICIBANK, NSE: ICICIBANK and NYSE:IBN) is a leading private sector bank in India. The Bank’s total assets stood at ₹ 24,32,426 crore at June 30, 2026.

Certain statements in this release relating to a future period of time (including inter alia concerning our future business plans or growth prospects) are forward-looking statements intended to qualify for the 'safe harbor' under applicable securities laws including the US Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. These risks and uncertainties include, but are not limited to statutory and regulatory changes, international economic and business conditions; political or economic instability in the jurisdictions where we have operations, increase in non - performing loans, unanticipated changes in interest rates, foreign exchange rates, equity prices or other rates or prices, our growth and expansion in business, the adequacy of our allowance for credit losses, the actual growth in demand for banking products and services, investment income, cash flow projections, our exposure to market risks, changes in India’s sovereign rating, as well as other risks detailed in the reports filed by us with the United States Securities and Exchange Commission. Any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of the date of this release. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov   

Tata AIA Expands Advisor Outreach Through Community-Led Engagements Across India

* Career Carnival, Masik Bima Diwas and occasion-led activations bring financial protection and advisory careers into everyday community conversations

From celebrating teachers and national occasions to engaging communities across India, Tata AIA Life Insurance is creating meaningful conversations around financial protection and career opportunities through its community-led initiatives. By taking insurance awareness closer to people's everyday lives, the company aims to help more individuals understand the importance of securing their family's future while enabling aspiring professionals to explore a rewarding career as Life Insurance Advisors.

Through initiatives such as Career Carnival, Masik Bima Diwas and Career Opportunity Workshops, supported by outreach programmes around culturally relevant occasions including Independence Day and Teachers' Day, Tata AIA is connecting with diverse communities through branch-led activities, local events and digital engagement.

Why the Last Mile Needs Advisors

According to IRDAI's Annual Report 2024-25, the country's insurance penetration stood at 3.7% of GDP, roughly half the global average of 7.3%, while life insurance penetration slipped to 2.7%. A large share of households, particularly in semi-urban and rural markets, continue to be under-protected. Closing this gap depends on trusted, face-to-face conversations, and this is where the agency channel plays a pivotal role. Life Insurance Advisors live and work within the communities they serve; they understand local needs, speak the local language and build relationships that last well beyond the first policy. A strong and growing advisor network is therefore central to taking insurance to the last mile and to the industry's shared vision of 'Insurance for All by 2047'.

Source: ar-2024-25.pdf

From Classrooms to Neighbourhoods: Outreach That Starts Conversations

Tata AIA's strategy brings career awareness and insurance awareness into the same conversation. Every month, Masik Bima Diwas gives this approach a regular rhythm, with branches and advisors dedicating the day to insurance awareness and outreach activities in their local communities.

On Teachers' Day, the Tata AIA Agency team ran its Guru Samman Divas initiative, felicitating 22,517 teachers across 857 schools nationwide. At every school, the felicitation doubled as a conversation on financial wellness and protection. On Independence Day, teams across markets took the conversation to local communities, linking the idea of freedom to financial independence.

Through a mix of English and vernacular communication, the company is taking these community stories and financial protection conversations to a larger audience.

Rakesh Sharma, Chief Distribution Officer – Proprietary Business, Tata AIA Life Insurance, said, “India’s protection gap will not be closed from a desk. It will be closed in classrooms, neighbourhoods and local markets, by advisors people already know and trust. Our objective is to take the life insurance advisor opportunity closer to people and communities across India. When we engage through occasions that people naturally connect with, conversations become more relevant and meaningful. These interactions help us create greater awareness about financial protection while enabling individuals to understand how life insurance advisory can become a rewarding, flexible and purpose-led career.”

A Scalable Model for Advisor Recruitment

Career Carnival is a structured, year-long platform that raises awareness of and participation in life insurance advisory careers, having onboarded over 325 advisors since April 2026. Each engagement targets a different audience: young graduates, homemakers, women returning to the workforce, working professionals, and those seeking independent or additional income. Prospective advisors are introduced to the career through local events, webinars, digital engagement and branch interactions, and those who take it forward move into structured learning, mentoring and digital support, anchored by Tata AIA AURA, the company's advisor development platform.

Next Up: Navratri, Durga Puja and the Festive Calendar

Tata AIA Agency is preparing its next phase of outreach around Navratri and Durga Puja. Diwali, Christmas, Makar Sankranti and Vasant Panchami will follow, keeping Career Carnival present across markets through the year.

Regional and vernacular communication, hyperlocal outreach, digital campaigns and branch-level activity will carry the programme into newer communities, advancing a larger goal: wider life insurance awareness and participation across India.

Disclaimers:

Individual Death Claim Settlement Ratio is 99.45% for FY 2025- 26 as per the latest annual audited figures
98,01,699 families protected till 31st May 2026.

500+ Branches - Presence across major cities in India

As on 31st March 2026, the company has a total Assets Under Management (AUM) of ₹145,589 Crore

BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS IRDAI or its officials do not involve in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint. 

Tata AIA Life Insurance Company Limited (IRDAI Regn. No.110) CIN: U66010MH2000PLC128403. Registered & Corporate Office: 14th Floor, Tower A, Peninsula Business Park, Senapati Bapat Marg, Lower Parel, Mumbai - 400013. Trade logo displayed above belongs to Tata Sons Ltd. and AIA Group Ltd. and is used by Tata AIA Life Insurance Company Ltd. under a license. For any information including cancellation, claims and complaints, please contact our Insurance Advisor / Intermediary or visit Tata AIA Life’s nearest branch office or call 1-860-266-9966 (local charges apply) or write to us at customercare@tataaia.com. Visit us at: www.tataaia.com.

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