HMD Continues Partnership With Rajasthan Royals As Their Associate Sponsor; Third Innings Of A Winning Association

HMD has announced its continuation and elevated partnership with Rajasthan Royals, stepping up from official smartphone partner to Associate Sponsor. This marks the third consecutive year of a fruitful collaboration, blending HMD's innovative spirit with the Rajasthan Royals' dynamic cricketing legacy to connect with fans worldwide.

The sponsorship places HMD's branding on the back of the helmets, offering unprecedented visibility to an international audience passionate about cricketing action. Rajasthan Royals' global fanbase, spanning India and beyond, amplifies HMD's presence, engaging cricket lovers who value reliable tech in their daily grind.

Commenting on the partnership, Ravi Kunwar, VP and CEO, HMD India and APAC, said, “Continuing our association with Rajasthan Royals for our third innings feels like coming home on the field. It’s about putting HMD right in the line of sight for fans everywhere. This isn’t just branding; it’s about sharing the Royals’ grit and connecting with cricket lovers who expect their gear to last as long as the game’s thrill. This partnership coincides perfectly with our upcoming smartphone launch, already creating noticeable pre-buzz in the target markets for the masses. Fans are buzzing about HMD's rugged, reliable tech that matches the Royals' unyielding spirit, bridging cricket fever with advanced innovation just in time for the big reveal.”

The ongoing cricket league stands as the world's most sought-after cricket league, pulling in legendary players from every corner of the globe for its high-stakes battles. HMD's continued partnership with Rajasthan Royals shows our rock-solid dedication to the Indian market. It's built on shared strengths, performance that delivers, putting audiences first, a touch of nostalgia in every move, and just like HMD packs top-notch specs into our phones, Royals line up with the absolute best cricketing talent on their roster.

Commenting on the association, Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, “Partnering with HMD aligns perfectly with our high-energy ethos. It puts their branding where the action heats up, on every bold shot. This isn’t just a deal; it’s shared fire that amps excitement in stadiums and beyond, pulling in cricket nuts who live for that raw edge in tech and on the field. This third-year partnership opens doors to our worldwide supporters, fueling excitement that resonates far beyond the stadiums.”

This alliance not only cements HMD's stake in India's cricket fever but also bridges technology and sport on a global stage, empowering fans everywhere with devices that match the game's unyielding pace and passion.

For further information, please contact the HMD press office: hmd@adfactorspr.com

About HMD

We are HMD, Human Mobile Devices. At HMD, we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out.

Coming this year, you can expect to see a new portfolio of HMD original mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com

Greenply Industries Limited Continues Its Sustainability Journey Towards A Greener Future

Greenply Industries Limited has consistently positioned sustainability at the heart of its business philosophy, emerging as one of the pioneers driving responsible practices within the wood panel industry. Guided by a clear green vision, the company continues to integrate sustainability across its operations, ensuring that growth is aligned with environmental stewardship, resource efficiency and transparent governance.

Industrial progress must move in harmony with nature. This philosophy today guides Greenply’s structured Environmental, Social and Governance (ESG) framework, which outlines how the company measures, manages and communicates its environmental and social impact. Through its ESG reporting, Greenply brings transparency to its sustainability efforts while setting measurable goals that help drive continuous progress.

One of the most visible expressions of Greenply’s sustainability commitment is its ambitious 100 million plantation pledge, a promise to facilitate the plantation of 100 million trees by 2028. What began as a vision to strengthen green cover has steadily grown into one of the industry’s most significant plantation initiatives. So far, the company has already facilitated the planting of over 89 million trees, working closely with farmers and rural communities to build thriving plantation ecosystems. This close relationship between industry, communities and nature can also be seen in Tizit, Nagaland, where Greenply operates one of its key manufacturing facilities. Surrounded by rich natural landscapes, the region reflects how responsible industrial presence can coexist with ecological sensitivity. Through plantation initiatives and community engagement around Tizit, Greenply continues to strengthen green cover while supporting local livelihoods and regional economic development, demonstrating how environmental action can create shared value for both people and the planet.

Greenply’s sustainability journey also finds expression within its manufacturing processes, where resource conservation is treated as an integral part of responsible production. Water stewardship in particular, has emerged as a key focus area. Recognising the growing importance of preserving water resources, the company has introduced robust wastewater management systems and advanced treatment technologies across its facilities. These systems enable water to be carefully treated and reused within operations, helping reduce dependence on freshwater while ensuring that discharged water meets stringent environmental standards. In many ways, these efforts reflect how sustainability at Greenply is not confined to vision statements it is woven into the everyday workings of its manufacturing ecosystem.

Within its manufacturing processes, Greenply continues to prioritise efficiency and waste reduction through improved production practices and material optimisation. By focusing on cleaner processes and responsible utilisation of resources, the company aims to minimise environmental impact while maintaining the highest standards of product quality.

As industries increasingly move towards more sustainable and responsible models of production, Greenply Industries Limited continues to lead by example. Through innovation, accountability and long-term environmental commitments, the company remains focused on shaping a future where industrial growth goes hand in hand with ecological responsibility.

TruSoul Strengthens Its Honey Portfolio With “Tulsi Honey” Blending Tradition With Daily Wellness

TruSoul, a modern wellness and personal care brand from the House of Baidyanath Ayurved announced the launch of “TruSoul Tulsi Honey”. This premium daily wellness product is made by blending two natural ingredients – Tulsi and pure Honey.

Rooted in Ayurvedic heritage, Tulsi is traditionally known to support respiratory comfort, help manage stress, and promote overall well-being, while honey is valued for its soothing properties and gentle nourishment. By combining these, TruSoul Tulsi Honey is created to support easy breathing, encourage relaxation, and provide everyday nourishment.

The formulation uses high-quality honey that is carefully filtered and minimally processed to preserve its natural enzymes, taste, and texture. It is complemented by selected varieties of tulsi - Rama and Krishna - valued for their distinct aromatic and wellness properties. While Rama Tulsi offers mild, refreshing notes, Krishna Tulsi is associated with respiratory comfort and seasonal wellness. Together, they create a balanced flavour that blends the herb’s natural essence with the gentle sweetness of honey. The product contains no added sugar, artificial preservatives, or synthetic flavouring, reflecting TruSoul’s clean-label philosophy and commitment to transparency.

Built on the strong consumer response to its Raw Organic Honey, this new product further strengthens TruSoul’s presence in the honey category. It also advances the brand's vision for clean, plant-based wellness solutions rooted in Ayurvedic tradition and adapted for modern lifestyles.

Speaking during the launch, Adhiraj Sharma, Co-founder, TruSoul, said: “Growing up in India, tulsi and honey had always been a trusted part of everyday wellness across households. However, as lifestyles evolved, many of these practices gradually faded from daily routines. With TruSoul Tulsi Honey, we wanted to bring this familiar combination back into everyday life - not as a traditional remedy, but as a simple, accessible habit that fits seamlessly into modern lifestyles. At the same time, this new product builds on the strong foundation of our Raw Organic Honey, marking a natural progression as we expand our honey portfolio with differentiated offerings that cater to evolving consumer wellness needs.”

Echoing this vision, Rishi Raj Sharma, Co-founder, TruSoul, said: “Our focus was to preserve the authenticity and goodness of both tulsi and honey while making it easy to incorporate into daily life. With carefully selected tulsi varieties and minimally processed honey, we have created a product that is wholesome, natural, and ideal as a simple morning ritual for wellness.”

TruSoul Tulsi Honey can be enjoyed directly, with warm water, or as an addition to teas, smoothies, and breakfast routines. It is ideal for working professionals, families, and fitness enthusiasts seeking holistic nutrition.

The product is available across leading online marketplaces and select offline retail outlets, including curated wellness and pharmacy stores, in multiple pack sizes. For more information, log on to https://www.trusoul.co.in.

TruSoul Tulsi Honey is now available at an introductory price of ₹299 (MRP: ₹499).

Hapag-Lloyd And Government Of India Sign Letter Of Intent On Maritime Cooperation

Hapag-Lloyd reflagging of up to four vessels under Indian flag

Cooperation to support development of a sustainable ship recycling ecosystem

Hapag-Lloyd to invest in infrastructure development at port of Vadhavan

Hapag-Lloyd and representatives of the Government of India have signed a Letter of Intent (LOI) to deepen maritime cooperation and support the continued development of India’s shipping and logistics sector. The LOI was signed in Mumbai on the occasion of a meeting between Rolf Habben Jansen, Chief Executive Officer of Hapag-Lloyd, and Sarbananda Sonowal, India’s Minister of Ports, Shipping and Waterways. The agreement outlines areas of potential cooperation including ship reflagging, the development of sustainable ship recycling capacity, and strategic collaboration related to the development of Vadhavan Port.

“India is one of the most important growth markets in global trade and a key strategic partner for Hapag-Lloyd,” said Rolf Habben Jansen, CEO of Hapag-Lloyd. “Through this Letter of Intent, we want to further strengthen our long-standing relationships with India and support the country’s ambitions to expand its maritime capabilities, enhance global connectivity and advance sustainable shipping.”

As part of the LOI, Hapag-Lloyd intends to explore the reflagging of up to four vessels under the Indian registry. At this stage, no specific timeline, vessel profile or capacity range has been defined. Any reflagging would remain subject to further discussions, internal assessments, commercial considerations and applicable legal and regulatory requirements.

The LOI also includes cooperation on the development of a ship recycling ecosystem in India. Hapag-Lloyd is committed to ensuring that end-of-life vessels are recycled safely and responsibly in facilities that meet the highest environmental and safety standards. The intended cooperation aims to support the development of recycling capacity in India aligned with the EU Ship Recycling Regulation (SRR), currently regarded as the leading international standard. The envisioned ecosystem could provide capacity for recycling up to 100 vessels.

In addition, the LOI foresees discussions on a strategic cooperation framework related to the development of Vadhavan Port in collaboration with the Jawaharlal Nehru Port Authority. As one of India’s major upcoming infrastructure projects, Vadhavan Port is expected to play an important role in strengthening the country’s maritime logistics network. Hapag-Lloyd intends to contribute its global shipping and terminal expertise to support this development.

“India’s port and logistics infrastructure is developing at remarkable speed and scale,” said Dheeraj Bhatia, CEO of Hanseatic Global Terminals and member of the Hapag-Lloyd Executive Board. “Projects such as Vadhavan Port have the potential to significantly strengthen India’s role in global supply chains. We look forward to help developing an efficient, future-ready port infrastructure in India.”

Hapag-Lloyd has maintained strong ties with India for decades and connects the country with global markets through dedicated liner services and an extensive worldwide network. The company continues to expand its presence in India through investments, operational growth and strategic partnerships across the maritime and logistics sector.

Hapag-Lloyd India at a glance

• More than 2,800 employees in India across four business units, making Indians one of the largest nationalities within Hapag-Lloyd

• 17 offices nationwide, supporting customers and operations across the country

• 6 dedicated liner services connecting India to major global trade lanes

• Strategic investment in J M Baxi Ports & Logistics Limited, a leading private terminal and inland transport service provider in India

• J M Baxi operates container terminals, inland container depots, container freight stations and rail services across the country, employing around 7,000 people and handling approximately 3.2 million TEU annually.

• As part of its Strategy 2030, Hapag-Lloyd aims to grow volumes handled in the India area to around 3 million TEU by 2030.

MTR Karunadu Swada – Ugadi Special Edition Brings Karnataka’s Culinary Heritage Alive

Hosted in collaboration with Hon’ble Finance Minister, Shri Krishna Baire Gowda, the festival brought together 40+ regional dishes and 2200+ attendees in a vibrant celebration of food, culture, and community

From North Karnataka to Kodagu, the one-day festival showcased authentic regional flavours and MTR classics, reconnecting consumers with their culinary roots

Celebrating the spirit of Ugadi and Karnataka’s rich culinary legacy, MTR successfully hosted MTR Karunadu Swada–Ugadi Special Edition, a one-day food festival at Sahakar Nagar Ground in Bengaluru. Organised in collaboration with the team of Hon’ble Minister for Revenue, Shri Krishna Byre Gowda, the festival brought food lovers, families, and cultural enthusiasts together for an immersive journey through the state’s diverse food traditions.

Curated to mark the auspicious festival of Ugadi, MTR Karunadu Swada showcased over 40+ authentic regional dishes and traditional sweets from across North Karnataka, South Karnataka, and Kodagu. The festival served as a vibrant platform to rediscover Karnataka’s culinary roots from the bold, rustic flavours of the north to the refined, rich offerings of the south and the distinctive tastes of Kodagu.

Adding to the experience were MTR’s iconic favourites, including the legendary Rava Idli and Masala Dosa, reinforcing the brand’s deep connection with Karnataka’s food heritage. The festival created a lively, community-driven atmosphere, where age-old recipes, cultural narratives, and festive celebrations came together seamlessly.

The event witnessed an enthusiastic turnout, with over 2200+ attendees across multiple time slots throughout the day, reflecting the growing consumer interest in authentic, regional food experiences.

Speaking on the occasion, Mr. Sunay Bhasin, CEO, MTR, said: “Karnataka is where MTR was born, and MTR Karunadu Swada is a heartfelt tribute to our roots. Ugadi marks new beginnings for us, and there is no more meaningful way to celebrate than by honouring the flavours that have defined our land for generations. With MTR Karunadu Swada, we are bringing Karnataka’s rich regional cuisine to the forefront, reconnecting consumers with the tastes, traditions and cultural pride of our Karnataka.”

Karunadu Swada continues to be a testament to MTR’s commitment to preserving regional cuisines while making them relevant for today’s consumers. By bringing together authentic recipes, local culinary talent, and community experiences, the festival strengthens MTR’s role as a custodian of Karnataka’s rich food culture.

Zydus Launches Aerolife Mini™, To Simplify Inhaler Use For Asthma And COPD Patients

· Aerolife Mini™, an innovative drug device led inhaler has been launched under an exclusive licensing arrangement with AeroDel Technology Innovations Pvt. Ltd.

· The launch marks India’s first foldable next-gen pMDI (pressurised Metered-Dose Inhaler) enhancer

Zydus Lifesciences Limited (“Zydus”), an innovation-led life-sciences company with an international presence, has launched Aerolife Mini™, a next-generation pMDI enhancer marking a significant step in the company’s strategy to drive drug device led innovation that in respiratory care. Aerolife Mini™ is India’s first portable and foldable spacer, making it highly convenient to use. Zydus has launched this device under an exclusive licensing arrangement with AeroDel Technology Innovations Pvt. Ltd.

India faces a significant and growing burden of chronic respiratory diseases such as asthma, chronic obstructive pulmonary disease (COPD), and bronchiectasis, driven by factors such as rising air pollution, smoking, recurrent infections, and delayed diagnosis. Millions of patients rely on long-term inhaled therapy to control symptoms, reduce exacerbations, and maintain their quality of life.

While inhaled medications remain central to treatment, effective delivery of the drug to the lungs remains a critical challenge. Real-world studies indicate that inhaler technique is frequently suboptimal, with nearly 94% of patients making at least one critical error , resulting in drug loss and reduced therapeutic benefit.

Spacer devices are known to enhance lung deposition of pressurised metered-dose inhaler (pMDI)–delivered drugs by reducing coordination errors. However, the spacer device segment remains largely undifferentiated, with most existing products characterised by bulky form factors that limit daily portability. Additionally, repeated assembly requirements, increase the risk of incorrect use and low real-world adherence, particularly outside the home. Conventional spacers have limitations in delivering consistent value at scale, despite proven clinical efficacy.

Aerolife Mini™ introduces a compact, foldable, and ready to use design that fundamentally redefines how spacers are used. The drug device is expected to achieve better drug deposition, improve compliance enhance patient confidence and provide greater convenience.

This initiative aligns with the Zydus’ long-term strategy of building innovation-led sustainable, differentiated respiratory franchises through patient-centric drug device.

About Zydus Lifesciences Limited

Zydus Lifesciences Ltd., with an overarching purpose of empowering people with freedom to live healthier and more fulfilled lives, is an innovative, global lifesciences company that discovers, develops, manufactures, and markets a broad range of healthcare therapies. The group employs over 29,000 people worldwide, including 1,500 scientists engaged in R & D, and is driven by its mission to unlock new possibilities in lifesciences through quality healthcare solutions that impact lives. The group aspires to transform lives through pathbreaking discoveries. Over the last decade, Zydus has introduced several innovative, first-in class products in the market for treating unmet healthcare needs with vaccines, therapeutics, biologicals, and New Chemical Entities. For more details visit www.zyduslife.com

About AeroDel Technology Innovations Pvt. Ltd.

AeroDel develops and manufactures patient-centric respiratory devices designed for scale and affordability, with a focus on improving access to care in India and other global markets. AeroDel is supported by Venture Center (Entrepreneurship Development Center, Pune), the Department of Science and Technology, Government of India, AIC-CCMB, and the Startup India Seed Fund. For more details, visit www.aerodeltech.com.

Pidilite Industries Limited Showcases Fevicol Professional Series At INDIAWOOD 2026 In Bengaluru

* Showcased advanced woodworking adhesive solutions designed for superior performance, durability and sustainability

Pidilite Industries Limited, India’s leading manufacturer of adhesives, sealants and construction chemicals, showcased its flagship Fevicol Professional Series at INDIAWOOD 2026, highlighting advanced woodworking adhesive solutions designed to enhance performance, durability and efficiency across the furniture and joinery ecosystem. The exhibition was held at Bangalore International Exhibition Centre (BIEC), Bengaluru.

Commenting on the showcase, Mr. Manish Dubey, Chief Business Officer, Fevicol, Pidilite Industries Limited, said, “INDIAWOOD continues to be an important platform for us to engage directly with customers and demonstrate how our portfolio is evolving to meet the needs of modern woodworking industry. We have been consistently strengthening our professional range and solutions such as Fevicol SWR Plus, Fevicol SWR Max and Fevicol BWP reflect our focus on delivering reliable, high-performance products. We will continue to build our lineup, sharpen our execution and bring the right technologies and partnerships to enable our customers to deliver superior quality and performance.”

Pidilite’s participation at INDIAWOOD 2026 underscores its ongoing efforts to support the evolving needs of India’s woodworking sector. The platform enabled the company to connect industry stakeholders, while presenting its latest adhesive advancements focused on improving durability, operational efficiency, end-product quality and reinforcing its engagement with the broader woodworking community.

The showcase witnessed strong engagement from industry stakeholders, including carpenters, OEM partners, architects, modular furniture manufacturers and distributors, with live demonstrations drawing significant visitor participation throughout the exhibition. The Fevicol Professional Series received an encouraging response for its performance-driven solutions tailored to modern woodworking applications.

As a long-standing participant at INDIAWOOD, Pidilite reinforced its leadership role in advancing India’s woodworking ecosystem through innovation, technology adoption and industry partnerships

Apart from the Fevicol Professional Series, the company also highlighted its D4-certified solutions such as Fevicol BWP, which incorporate recyclable IBC packaging, aligning performance with responsible and sustainable manufacturing practices. Pidilite further showcased its partnership with Jowat, reinforcing its capability to offer advanced adhesive technologies aligned with the evolving requirements of the furniture manufacturing sector.

Building on its strong legacy and industry trust, Pidilite Industries continues to focus on driving innovation, expanding its professional solutions portfolio and deepening engagement with the woodworking community. Following a successful participation at INDIAWOOD 2026, Pidilite aims to further expand adoption of advanced adhesive technologies across India’s growing furniture and joinery segments, while continuing to collaborate closely with industry partners to drive quality, efficiency and sustainable growth. The company remains committed to supporting the sector’s future growth by delivering solutions that address evolving customer needs and contribute to a more efficient, resilient and future-ready furniture manufacturing ecosystem.

About Pidilite Industries

Pidilite Industries Limited is a leading manufacturer of adhesives, sealants, construction chemicals, craftsmen products, DIY products, and polymer emulsions in India. The product range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins, and organic pigments & preparations.

Most products are developed through strong in-house R&D. The Fevicol brand has become synonymous with adhesives and is ranked among India’s most trusted brands. Other major brands include M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite, and Fevicryl.