Union Bank of India Organizes "Women Special Hindi Workshop

Union Bank of India organized a one-day "Women Special Hindi Workshop" on the occasion of International Women's Day at its Central Office in Mumbai, recently. Shri Asheesh Pandey, Managing Director & CEO of the Bank presided over the function in the presence of Shri Nitesh Ranjan, Executive Director of the Bank.

Shri Harish Singh Chauhan, Deputy Director (Imp.) and Head of Office, Government of India, Ministry of Home Affairs, Department of Official Language, Regional Implementation Office, Navi Mumbai was the Chief Guest for the occasion. Ms. Chitra Desai, Author and Advocate was present as the Special Guest. During the event, women executives were honoured for their outstanding contributions towards the promotion of Hindi and women empowerment in the bank.

Executives present in the workshop emphasized the increased use of Hindi in banking operations and stated that in the digital era, working in the official language has become simpler and more effective use of e‑tools and technological resources. They highlighted the role of the mother tongue and regional languages in providing customer services and underscored the importance of women’s leadership development, the changing banking landscape, and coordination in work culture.

MS Dhoni Defines Hope In Zed Black’s ‘Sab Shubh Hoga’ Campaign For Pure Camphor & Bhimseni Camphor

In a country where cricket inspires devotion and prayers are part of everyday life, Zed Black is bringing the two together once again. Zed Black, the flagship fragrance and devotional products brand from MP-based Mysore Deep Perfumery House (MDPH), has launched a new television commercial featuring MS Dhoni, unveiling its latest campaign ‘Sab Shubh Hoga’ for Zed Black Samarpan Pure Camphor and Bhimseni Camphor.

The launch coincides with the first day of Chaitra Navratri on 19th March, an auspicious period when millions of devotees across India begin nine days of prayer and spiritual observances. The campaign introduces Zed Black’s Pure Camphor and Bhimseni Camphor range, with Dhoni also appearing on the product packaging. The campaign will roll out across national television, digital platforms, social media, and retail touchpoints across India.

The TVC features MS Dhoni as a narrator, weaving together slices of everyday life of a student, an office-goer, and a shopkeeper, each hoping for a better tomorrow. The film ultimately reinforces the reassuring belief that “Sab Shubh Hoga.” The campaign has been conceptualised by Oberoi IBC.

The initiative marks the company’s strategic push to strengthen its presence in the growing camphor and pooja essentials market, expanding beyond its core incense portfolio. In India, cricket and faith share a deep emotional connection, and Dhoni’s calm persona aligns with the campaign’s message of optimism and belief. The campaign also seeks to resonate with younger audiences through a simple and comforting sentiment much like the idea that “all is well.”

Speaking about the campaign, Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “With ‘Sab Shubh Hoga,’ we wanted to capture a sentiment rooted in faith, positivity, and the belief that every sincere prayer brings hope. Our decade-long association with MS Dhoni reflects these values of trust and belief, making him a natural fit for the brand. With Zed Black Samarpan Pure Camphor and Bhimseni Camphor, we aim to strengthen our presence in the devotional products market, lead the Bhimseni camphor category, and make it widely accessible as we move towards the ₹1,000 crore milestone.”

The campaign highlights Pure Camphor and Bhimseni camphor, traditionally used in prayer rituals across Indian households and valued for their purifying and wellness properties, including antibacterial, antifungal, and anti-inflammatory benefits.

Offered in multiple formats including jars, zipper packs, and pouches ranging from 2 gm to 500 gm, the range represents one of the most comprehensive camphor portfolios in the market, designed to cater to diverse consumer needs across retail formats.

With the launch, Zed Black is positioning Pure Camphor and Bhimseni camphor as a mass-premium offering, aiming to build strong category leadership by ensuring availability across general trade, modern retail, and quick commerce platforms.

The campaign also builds on Zed Black’s long-standing partnership with Dhoni, which began in 2017 and has produced several widely discussed campaigns. One of the most notable was the “#PrarthnaHogiSweekar” campaign directed by Farah Khan in 2021, which featured Dhoni in a retro Indian cricket jersey and gained strong traction across digital platforms.

Commenting on the company’s growth strategy, Anshul Agrawal, Director, Mysore Deep Perfumery House, said, “The company continues to invest in expanding manufacturing infrastructure and strengthening its distribution network to support new categories such as camphor and pooja essentials. Our broader focus remains on building a fragrance-led FMCG portfolio backed by innovation and sustainable manufacturing initiatives.”

Speaking on the campaign, brand ambassador and ace cricketer MS Dhoni added, “With Zed Black, the message has always been simple ‘Do your best and believe.’ ‘Prarthana Hogi Sweekar’ celebrated that thought, and ‘Sab Shubh Hoga’ will continue to inspire people to stay positive and move forward with faith.”

Over the years, Zed Black has grown from a small incense venture in Indore into one of India’s leading fragrance and devotional product brands. Today, the company’s portfolio spans incense sticks, dhoop, pooja essentials, lifestyle fragrances, and camphor products, serving millions of consumers across India.

With a distribution network reaching over 10 lakh retail outlets and a presence in 40+ international markets, the company continues to deepen its market reach.

Zed Black is now gearing up for its next phase of growth and has set a target to cross the ₹1,000 crore revenue milestone by FY28, while aiming to build leadership in emerging devotional product categories such as Pure Camphor and Bhimseni camphor.

Founded in the early 1990s as part of Mysore Deep Perfumery House (MDPH), Zed Black has grown into one of India’s leading incense and fragrance brands. The company operates a 9,40,000 sq. ft. manufacturing facility in Indore and employs a 4,000-strong workforce, nearly 80% of whom are women, producing over 4.5 crore incense sticks daily.

Bharat Electricity Summit 2026 - Uniting Policymakers And Industry Leaders At One Platform For Shaping India’s Power Future

Indian & Global Power Sector leaders and experts to attend Bharat Electricity Summit 2026

The four-day summit will feature 100+ conference sessions, 300+ speakers, 500+ exhibitors, more than 80 country representatives and over 25,000 visitors from across the global electricity ecosystem

Some of the key speakers at the Summit will include Shri Manohar Lal, Minister of Power and Housing & Urban Affairs, Government of India; Shri Pralhad Joshi, Minister of Consumer Affairs, Food and Public Distribution and Minister of New and Renewable Energy, Government of India; Shri Shripad Naik, Minister of State for Power and New & Renewable Energy, Government of India; Shri Pankaj Agarwal, Secretary, Ministry of Power, Government of India amongst others 

International ministerial dialogues, CEO forums and strategic conferences to drive collaboration on energy transition, grid modernization and investment in the power sector

Summit to spotlight over ₹50 lakh crore . investment opportunities from now to 2032 and further- in power generation, transmission & distribution, and energy storage, with focus on Make in India and technology indigenisation

The Bharat Electricity Summit 2026, a flagship global conference-cum-exhibition for the power and electricity sector, to be held from 19-22 March 2026 at Yashobhoomi, New Delhi, shall be attended by several International Energy Ministers and also Ministers from the Indian States and many senior representatives from across the central government and State Governments. The strong participation from across geographies reaffirms the Summit’s position as one of the most important global platforms for dialogue, collaboration and innovation in the electricity and clean energy ecosystem.

Some of the key speakers at the Summit will include Shri Manohar Lal, Minister of Power and Housing & Urban Affairs; Shri Pralhad Joshi, Minister of Consumer Affairs, Food and Public Distribution and Minister of New and Renewable Energy, Shri. Shripad Naik, Minister of State for Power and New & Renewable Energy; Shri Pankaj Agarwal, Secretary, Ministry of Power, Government of India; Shri Ghanshyam Prasad, Chairperson, Central Electricity Authority (CEA) from Government of India; International Energy Ministers from 10 countries, Power Ministers and Secretaries from more than 25 states and Union Territories, Ambassadors from ~60 countries, more than 100 CEOs including heads of all Central Power Sector Enterprises. Their participation will bring together senior policymakers, regulators, academia, sector experts, utilities, investors, innovators and industry leaders to deliberate on key priorities shaping India’s evolving electricity ecosystem.

The Summit will also place strong emphasis on vendor development under the Make in India initiative, with a focus on advancing the indigenisation of key technologies across emission systems, solar power, energy storage, transmission infrastructure and digital distribution technologies. With investment opportunities estimated at over ₹50 lakh crore in generation, transmission, distribution, and energy storage till 2032, the Summit aims to catalyse innovation, competitiveness, and resilience in India’s electricity sector.

The presence of participants from more than 80 countries reflects growing global interest in India’s rapidly evolving power sector and highlights the country’s emerging leadership in enabling a resilient, affordable and sustainable energy transition.

In addition to international representation, senior leadership and officials from more than 25 Indian States and Union Territories including special association with Haryana (Strategic State Partner), Rajasthan (Partner State), Uttar Pradesh (Strategic State Partner), Maharashtra (Strategic State Partner), Andhra Pradesh (Focus State), Bihar (Focus State), Odisha (Focus State), Gujarat (Strategic State Partner), Punjab (Partner State), Madhya Pradesh (Partner State), Chhattisgarh (Partner State) and Delhi (Focus State) have confirmed their presence. The participation of state governments is expected to facilitate critical dialogue on strengthening India’s electricity framework, accelerating renewable energy integration, modernizing grid infrastructure and enhancing power distribution efficiency across the country.

The Summit, themed “Electrifying Growth. Empowering Sustainability. Connecting Globally.”, will feature a comprehensive programme comprising of more than 50 high-level sessions including strategic conferences, technical conferences, leadership panels and focused industry interactions aimed at shaping the next phase of growth for the global electricity sector.

A large-scale exhibition in more than 20,000 sqm area, will form a central pillar of the Summit, showcasing cutting-edge technologies, innovations and solutions across the electricity value chain. The exhibition will be organized across thematic zones covering power generation, transmission, renewable and clean energy, energy storage, distribution and smart grid technologies, alongside dedicated areas for energy innovation, startups and emerging technologies. These zones will provide industry leaders, innovators and manufacturers a platform to demonstrate advancements in power generation technologies, transmission systems, distribution and control solutions, digital technologies, energy storage and battery innovations, energy efficiency solutions and renewable energy systems.

The Summit will also host a series of specialized programs designed to facilitate high-impact dialogue and industry collaboration. These include an International Ministerial Meet, a National Power Ministerial Meet, CEO forums across generation, transmission and distribution segments, and an overall sectoral CEO dialogue (including CEOs from Hitachi USA, Rosetti Russia, ESKOM, TNB Malaysia, Africa50, EDF Power Solutions, ZESCO) bringing together leaders of major utilities and energy companies. In addition, several thematic sessions will focus on key industry priorities such as stationary energy storage, Industry 4.0 technologies in the transmission sector, hydropower development, carbon markets, legal and regulatory frameworks, and vendor development opportunities across the electricity value chain. Special sessions will also spotlight emerging areas including energy startups, next-generation technologies, youth and young professionals, as well as initiatives promoting Women in Electricity leadership.

The Summit will further feature international collaboration platforms including sessions involving global institutions and partners such as the Africa Session, British High Commission, and leading energy associations. Dedicated industry dialogues including CableTech 2026, discussions on behind-the-meter energy storage for distributed renewable energy, and sessions led by organizations such as the India Energy Storage Alliance (IESA) will explore emerging technologies and investment opportunities shaping the future of the electricity sector.

Strategic conference discussions at the Summit will focus on themes critical to the future of the global power ecosystem and include more than120 leaders, key decision makers across strategic panels. These include strengthening interconnected electricity systems worldwide, advancing India’s leadership in the global energy transition, building resilient electricity supply chains, unlocking new avenues for finance and investment in the power sector, accelerating the deployment of clean energy technologies, and fostering advanced technological innovation across the electricity value chain.

Sessions will also examine ways to enhance ease of doing business in the sector, expand inclusive energy access, and develop the next generation workforce needed to support the rapidly evolving electricity landscape.

The event is expected to attract a diverse global audience including government leaders, project owners, Engineering, Procurement, and Construction companies, infrastructure developers, qualified international buyers, technology and engineering leaders, financial institutions, MSMEs, large manufacturers, industry associations and academia. The Summit will also host structured buyer-seller meets, enabling international procurement agencies, utilities and infrastructure developers to directly engage with Indian manufacturers and technology providers.

Aligned with the vision of Honorable Prime Minister of India Shri Narendra Modi for energy security, sustainability and global leadership, the Summit is expected to act as a catalyst for strengthening India’s role in the global electricity ecosystem while promoting investment, technology partnerships and international cooperation.

The Bharat Electricity Summit 2026 is a Ministry of Power and industry-led initiative. The Summit is expected to feature over 100 high-level conference sessions, more than 300 speakers, representatives from more than 80 countries, over 500 exhibitors including over 100 startups and more than 25,000 visitors, making it one of the largest electricity-focused platforms globally.

HELL ENERGY DRINK Crowns Emerging Bowling Talent In “Future Kings: Bowlers Edition”

* 7 upcoming players have gotten the chance to become net bowlers for Punjab Kings

HELL ENERGY DRINK concludes Future Kings: Bowlers Edition’ with the announcement of seven emerging talents in association with Punjab Kings. Future Kings: Bowlers Edition is an initiative aimed at identifying and nurturing promising bowling talent in the country. Guided by the spirit of “Powering the Next Generation of Cricket Talent,” the program reflects HELL ENERGY DRINK’s commitment to nurturing young athletes and strengthening grassroots cricket in India.

Participants underwent a rigorous evaluation process wherein they were assessed on multiple aspects of bowling, including pace, control, variations, tactical awareness, and overall fitness. The trials brought together a strong pool of emerging bowling talent, who were declared as winners: Simran Gharu, Amit Verma, Rahul Chaudhary, Anmol Sharma, Vineet Rawat, Aaryaraj Sanjay Nikam, and Arshnoor Pannu, who stood out as performers and earned recognition for their skill, discipline, and potential. As a reward, the winners have got the opportunity to bowl in the nets with players from Punjab Kings.

Organized in association with Punjab Kings, Future Kings: Bowlers Edition conducted trials in 4 major cities in Punjab. The search concluded with a high-octane finale in Zirakpur on 20th February 2026. The contest saw enthusiastic participation from aspiring fast bowlers and spinners who stepped forward to test their skills in a structured and high-performance environment.

The initiative struck a chord with young cricket enthusiasts and aspiring athletes across the region, reinforcing HELL ENERGY DRINK’S focus on celebrating ambition, perseverance and sporting excellence in India.

Commenting on the initiative, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “At HELL ENERGY DRINK, we celebrate the spirit of performance, resilience, and the relentless pursuit of excellence. Cricket is more than just a sport in India—it’s a passion that inspires millions. With Future Kings: Bowlers Edition, in collaboration with the Punjab Kings, we are proud to create a platform that nurtures raw talent at the grassroots level. Punjab is a key market for HELL Energy Drink, and this initiative allows us to meaningfully connect with young, aspiring cricketers from the region who dream of making it big. Through this program, we aim to identify and support promising bowling talent, giving them an opportunity to showcase their skills, learn from the best, and push their limits. At HELL, we believe the future of Indian cricket lies in empowering young athletes today, and Future Kings is our step towards progressing in that journey.”

“Grassroots cricket has always been important for us at Punjab Kings. Initiatives like Punjab Future Kings: Bowlers Edition give young bowlers across Punjab a chance to step forward and showcase their talent. It’s great to see the kind of response coming in, and we’re glad to partner with HELL ENERGY DRINK to create a platform that connects with young cricketers and gives them a real opportunity” said Satish Menon, CEO, Punjab Kings.

See what the winners have to say: https://www.instagram.com/p/DVsvN4ijRBY/

Tata Power’s Pay Autention Initiative Champions Autism Inclusion At The 3rd National Purple Fest

Tata Power reaffirmed its commitment to advancing inclusive ecosystems for neurodiverse individuals through its Pay Autention initiative at the 3rd edition of the National Purple Fest, organised by the Ministry of Social Justice and Empowerment in collaboration with the Department of Empowerment of Persons with Disabilities (DEPwD) at Amrit Udyan, Rashtrapati Bhavan. The day-long festival witnessed participation from over 8,000 persons with disabilities, bringing together organisations, institutions and communities working to strengthen inclusion and opportunities across India. The National Purple Fest celebrates the achievements and aspirations of persons with disabilities while bringing together stakeholders to advance awareness and inclusion. Tata Power has been supporting the initiative as a thought partner for Purple Fest and Purple Talks since their inception in Goa and has partnered with all three editions of the National Purple Fest.

Emerging as one of India’s leading national platforms for accessibility and inclusion, the day-long festival convened caregivers, educators, community organisations and corporate partners to advance dialogue, collaboration and access to support systems for persons with disabilities. As part of this collaboration, Tata Power’s Pay Autention initiative, focused on strengthening awareness, caregiver support and skill development for neurodiverse individuals, curated an interactive experiential zone that brought together learning resources, caregiver support tools and skill-building pathways for neurodiverse individuals, families and educators.

Visitors engaged with interactive learning and support activities, including demonstrations of the E-Sanidhya digital platform, which provides caregiver learning tools, therapy guidance and vocational training resources for neurodiverse individuals. Through guided walkthroughs, parents, caregivers and educators explored structured learning materials and support resources available on the platform, which has seen over 13,000 enrolments since its launch. The zone also facilitated course registrations for specialised programmes such as UI/UX skill development for neurodiverse youth, hosted a corner on brain nutrition and home care, and featured an art workshop led by neurodiverse artist Ms. Hiral Singhal.

A key highlight of the event was the Dance Movement and Yoga session co-hosted by Tata Power in collaboration with the Skill Council for Persons with Disability (ScPwD) and the National Institute for the Empowerment of Persons with Intellectual Disabilities (NIEPID). The session demonstrated how guided movement practices can support emotional wellbeing, coordination and self-expression among neurodiverse individuals, with active participation from children, caregivers and visitors. The initiative also featured a special performance presented before the Hon’ble President of India, Smt. Droupadi Murmu, showcasing the transformative potential of movement-based engagement in promoting confidence, creativity and inclusion.

Speaking on the occasion, Mr. Himal Tewari, CHRO, Chief Sustainability & CSR, Tata Power, said, ““At Tata Power, we believe inclusion must translate into meaningful opportunities for neurodiverse communities to learn, express themselves and participate fully in society. Our collaboration with the Government of India reflects a shared commitment to strengthening support ecosystems for individuals on the autism spectrum and their families. One important outcome of this partnership is the E-Sanidhya platform, which brings together early screening, expert guidance and caregiver support in one place. Freely accessible to all, E-Sanidhya helps families access trusted information and resources as they seek the right guidance and mentorship for individuals on the autism spectrum.”

Smt Richa Shankar, Dy Director General, Department of Empowerment of Persons with Disabilities, MSJE said: “Building an inclusive ecosystem for persons with disabilities requires sustained collaboration between government, industry and community institutions. Partnerships with organisations like Tata Power play an important role in strengthening awareness, expanding access to support systems and enabling knowledge resources for neurodiverse individuals and their families. Initiatives such as the E-Sanidhya platform demonstrate how collaborative efforts can help bridge information gaps and empower caregivers and communities to better support persons with disabilities.”

Tata Power’s engagement at the National Purple Fest reflects its sustained commitment to advancing inclusive learning and support ecosystems for neurodiverse individuals and their families. Through initiatives such as Pay Autention and the E-Sanidhya platform, the company collaborates with government institutions, experts and community organisations to expand access to knowledge resources, caregiver guidance and skill-building opportunities. Supported by a network of over 20 nodal organisations and subject matter experts, the initiatives have collectively reached more than 30,000 individuals and families. In recent years, Tata Power has also hosted platforms such as the Maharashtra Neurodiversity Summit in Mumbai, the Odisha Neurodiversity Summit, and the East Zone Neurodiversity and Abilympics Meet in Jharkhand, along with several skill based competition for youth in collaboration with the National Abilympics Association of India (NAAI), bringing together caregivers, institutions and experts to strengthen awareness, collaboration and access to support services.

Quest Global Concludes The 14th Edition Of Ingenium In Bengaluru, Celebrating Young Engineering Innovators

Quest Global, the world’s largest independent pure-play engineering services company, concluded the 14th edition of Ingenium, its flagship engineering competition, in Bengaluru. The grand finale was held at Novotel, ORR, Bellandur, where the top finalist teams presented their innovative solutions before an eminent panel of judges.

Reinforcing Quest Global’s commitment to nurturing engineering talent and fostering innovation, Ingenium provides a unique platform for students from engineering colleges across India to showcase their creativity, technical expertise, and problem-solving capabilities while addressing real-world challenges. The event was attended by several distinguished guests, including Veit Thurm, Partner & Managing Director, Drees & Sommers, and Dr. Jens Cattarius, Associate Partner, Drees & Sommers, who joined as chief guests for the grand finale.

The 14th edition of Quest Global Ingenium witnessed an overwhelming response, with 5,361 registrations and 3,714 teams representing 50 colleges across the country. The competition featured a diverse range of projects spanning multiple engineering disciplines, reflecting the ingenuity, technical depth, and innovative thinking of India’s emerging engineering talent.

The winning team from Nitte Meenakshi Institute of Technology, Bengaluru, impressed the jury with their project titled “Sepsis AI: Edge-Based Early Sepsis Risk Prediction for Resource-Constrained Intensive Care Units.” Their solution is an edge-based early warning system designed to detect sepsis risk in ICU patients before critical deterioration occurs. By analyzing real-time vital signs from existing bedside monitors, the AI model identifies early physiological patterns and generates interpretable risk scores ahead of time. The system operates on a local hospital server, eliminating the need for high-end infrastructure. The team received INR 2,00,000 in prize money and will also gain valuable exposure by visiting the offices of Drees and Sommer and other facilities in Germany.

Lux Ramalingam, Chief Operating Officer at Quest Global, said, "At Quest Global, we believe that empowering young engineers to think creatively and solve complex challenges is key to building a better future. Ingenium continues to provide a powerful platform where students can transform ideas into practical solutions while learning from industry experts. We are truly inspired by the level of innovation and passion demonstrated by participants this year and remain committed to nurturing the next generation of engineering leaders."

The team from PSG Institute of Technology and Applied Research, Tamil Nadu secured the first runner-up position with their project on Low-Cost Edge AI Driver Fatigue and Collision Prevention System for Heavy Vehicles, while the team from New Horizon College of Engineering, Bengaluru secured the second runner-up position with their entry on Deprescribing Clinical Decision Support System.

What sets Ingenium apart from many other engineering competitions is its strong focus on practical application and prototype development. Participants receive mentorship from Quest Global engineers and gain insights into industry best practices, helping them strengthen their technical capabilities while developing critical skills such as teamwork, project management, and effective presentation.

Over the years, Ingenium has played an important role in bridging the gap between academia and industry, the projects submitted as part of the competition span a wide range of disciplines, including mechanical, electrical, computer science, and aerospace engineering, often addressing areas such as sustainability, healthcare, transportation, and automation.

For more information about Ingenium and Quest Global’s initiatives to support engineering talent,  visit; Ingenium Season 14 - 2026.

About Quest Global

At Quest Global, it's not just what we do but how and why we do it that makes us different. We're in the business of engineering, but what we're really creating is a brighter future. For over 25 years, we've been solving the world's most complex engineering problems. Operating in over 18 countries, with over 93 global delivery centers, our 21,500+ curious minds embrace the power of doing things differently to make the impossible possible. Using a multi-dimensional approach, combining technology, industry expertise, and diverse talents, we tackle critical challenges faster and more effectively. And we do it across the Aerospace & Defense, Automotive, Energy, Hi-Tech, MedTech & Healthcare, Rail and Semiconductor industries. For world-class end-to-end engineering solutions, we are your trusted partner.

Air India Express’ ‘Inglish Dictionary’ Soars With Grand Prix And Multiple Metals At Spikes Asia 2026

The culturally rooted campaign celebrating India’s distinctive English continues its award-winning run across global creative platforms.

Air India Express has brought home one of the region’s highest creative honours, winning a Grand Prix and two Silvers at the Spikes Asia Awards 2026 for its culturally iconic ‘Inglish Dictionary’ campaign, created in partnership with Juice (an Omnicom Group Company, and a division of TBWA).

Recognised as the Asia-Pacific counterpart of the Cannes Lions International Festival of Creativity, Spikes Asia celebrates transformative creativity that shapes culture and pushes boundaries. This makes the wins even more meaningful for a campaign rooted deeply in India’s linguistic identity.

A playful yet profound tribute to the vibrant, ever-evolving English spoken across the subcontinent, the Inglish Dictionary reimagines local expressions that have become staples of India’s everyday conversations. With its witty definitions and visually stunning Sohrai-inspired design language, the Inglish Dictionary struck a chord across demographics, garnering over 25 million downloads and digital impressions within months of being launched.

The work continues its global momentum after making waves at the Cannes Lions International Festival of Creativity 2025, where it competed across categories such as Social Behaviour, Culture Engagement, Publication & Editorial Design, Books, Illustration, Copywriting and Art Direction.

The recognition at Spikes Asia adds to the campaign’s growing list of global creative honours. The work previously won two Baby Elephants and one Blue Elephant at the Kyoorius Design Awards 2025, and a Gold for Copywriting and three Bronze Awards for Illustration Design, Writing for Design and Art Direction at The Drum Awards 2025. It has also been recognised by The One Club for Creativity (ONE Asia) 2025.

Together, these recognitions reinforce Air India Express’ positioning as India’s most culturally engaged airline, celebrating authenticity, individuality, and the many ways India expresses itself.

On the concept and success of the campaign, Siddhartha Butalia, Chief Marketing Officer, Air India Express, said, “The Inglish Dictionary is a cultural project curated as an extension of our brand proposition - celebrating diversity and inclusivity while reinforcing the spirit of exploration intrinsic to travel. The creative rendition incorporates indigenous art to bring to life the quirks of local linguistics. That it has captured the imagination of so many, reaffirms the belief that a distinctive expression of identity is a powerful differentiator juxtaposed against the mundaneness of conformity and prescriptive protocol.”

Reflecting on the creative journey, Russell Barrett, Chief Creative Experience Officer, Juice (an Omnicom Group Company, and a division of TBWA) said, “The response to the Inglish Dictionary has been overwhelming and deeply affirming. It proves that when a brand speaks the language of its audience, the message resonates far more powerfully. The idea was to create something personal, playful, and instantly familiar, bringing people across the country together through a shared way of speaking.”

Over the years, a multitude of Indian words have found their way into English dictionaries. They can be found lounging in their ‘pyjamas’ on ‘verandas’ of ‘bungalows’, sipping fruit ‘punch’ while chomping down a ‘chutney’ sandwich. But the Inglish dictionary is about the words that we have made distinctly ours. The kind that captures not just how we speak but how we think and live. Like “biscoot”, Biscuit’s chaotic desi cousin that disintegrates into a hot cup of tea when you least expect it or “one-by-two”, our ingenious way of sharing food at restaurants to magically split one dish and turn it into two. There’s “Foreign Return”, our label for non-resident Indians who return to the country, and “time pass” – anything done just to kill time. This dictionary is a guide to the nuances of the language spoken by the second-largest English-speaking nation in the world, transforming familiar words and phrases into a celebration of identity, humour and heritage.

Printed as a limited-edition hardback collectible, the digital version of the Inglish Dictionary is available free on www.airindiaexpress.com/inglish-dictionary, inviting all Indians, international travellers, diaspora and Indophiles – to rediscover language, not as a tool of precision, but as an expression of play, people, and pride.

About Air India Express

Air India Express is A Tata enterprise, operating over 500 daily flights that connect 45 domestic and 17 international destinations across South Asia, Southeast Asia, and the Gulf region. The airline has a fleet of over 100 Boeing 737s and Airbus A320s. As India’s most vibrant and inclusive airline, Air India Express embodies the spirit and confidence of India - warm, expressive, and proudly authentic. Encouraging travellers to ‘Xplore More, Xpress More’, the airline transforms flying into an experience that is personal and memorable.  

With thoughtfully curated touches – from ‘Gourmair’ hot meals, comfortable seats, and refreshed interiors to exclusive loyalty benefits and seamless digital journeys – Air India Express blends smart technology with heartfelt Indian hospitality, helping guests travel their way and feel at home wherever they go.