UNIQLO India Announces Cricketer Jasprit Bumrah As The New Brand Endorser

Global apparel retailer UNIQLO today announces Indian cricket icon Jasprit Bumrah as its brand endorser in India. The partnership kicks off with the launch of a new campaign starring Jasprit that captures the essence of UNIQLO’s LifeWear philosophy - clothing designed to make everyday life better through simplicity, quality, and comfort.

Speaking about the new partnership, Jasprit Bumrah, said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with UNIQLO - the brand’s approach to everyday clothing feels like a natural extension to my personal style.”

Link to Campaign Video - https://www.youtube.com/watch?v=-3wzgYH9Cus

The 30-second campaign film captures Bumrah in relaxing everyday moments off the field, showing how the AIRism Oversized T-shirt fits into his daily routine. Drawing a quiet parallel with his journey as a fast bowler—shaped over time through consistency and instinct—the film reflects how the things that feel right gradually become part of our lives. With its ease, comfort, and effortless fit, AIRism is portrayed as the piece you find yourself returning to, day after day.

“We are proud to partner with cricket world champion, Jasprit Bumrah and welcome him to the UNIQLO family,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “His focus on excellence, authenticity and quiet confidence reflects the essence of UNIQLO’s LifeWear philosophy. We are excited to collaborate with someone who shares the same values and purpose as we do.”

The campaign is now live across digital, social media, in-store displays, and outdoor platforms, with campaign imagery and the film launching alongside the announcement.

About UNIQLO LifeWear

LifeWear is clothing that is made for all, designed to make everyone's life better. It is simple, high quality, everyday clothing with a practical sense of beauty - ingenious in detail, thought through with life's needs in mind, timeless in style, and always evolving.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.4 trillion yen for the 2025 fiscal year ending August 31, 2025 (US $23.16 billion, calculated in yen using the end of August 2025 rate of $1 = 146.8 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now over 3,500.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.  For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

SBI General Insurance Launches An Integrated Brand Campaign With Pankaj Tripathi As Its Brand Ambassador

SBI General Insurance, one of India’s leading general insurance companies, has announced acclaimed actor Pankaj Tripathi as its Brand Ambassador and unveiled an integrated brand campaign ‘Chuniye Bharosa, Apno Sa’. The association unites a personality known for credibility and authenticity with a brand rooted in trust and transparency. Pankaj Tripathi’s grounded persona makes him a natural embodiment of the brand’s core promise - “Trust” that feels personal and reassuring.

The brand has launched a new health insurance film as part of its ‘Chuniye Bharosa, Apno Sa’ campaign, highlighting its promise of being a trusted partner in safeguarding families. The campaign is rooted in the belief that true assurance is built through quiet, everyday acts of care, the small, consistent gestures that reflect responsibility, protection and unwavering support.

Featuring Pankaj Tripathi, the film presents him as a quiet pillar of strength within his family who is deeply attuned to their needs and expressing care through thoughtful, everyday actions. His presence reflects responsibility, empathy and steadfast commitment, qualities that strongly resonate with Indian households. The narrative mirrors SBI General Insurance’s role as a constant source of protection, standing by families with confidence and care when it matters most. The film has been conceptualized and executed by TBWA Lintas.

This philosophy is increasingly relevant in today’s healthcare landscape. In an increasingly uncertain environment, rising medical costs and growing health awareness have made comprehensive health insurance a vital pillar of financial planning. SBI General Insurance is focused on making the category more meaningful, by integrating product innovation, technology, and offering transparent claim settlements.

Speaking on the collaboration, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “India is witnessing a clear shift in how families approach healthcare and financial security. With rising medical costs and increasing health awareness, comprehensive health insurance has become essential rather than optional. Through the ‘Chuniye Bharosa, Apno Sa’ campaign and our partnership with Pankaj Tripathi, we aim to raise awareness about the need for proactive health protection while reinforcing our commitment to making insurance simple, accessible, and responsive to the evolving needs of Indian households.”

Mr. Pankaj Tripathi, Brand Ambassador, SBI General Insurance, said, “I am thrilled to be associated with SBI General Insurance, one of the strongest brands in the General Insurance industry as their brand ambassador. What truly moves me is the brand’s unwavering commitment to providing protection and the trust that it has among the customers. What touched me to the core is the campaign's heartfelt narrative, 'Chuniye Bharosa, Apno Sa’ - a promise that radiates warmth, deep responsibility, and an unbreakable sense of family and belonging. Through this film, the brand is igniting nationwide awareness about the critical necessity of health insurance, ensuring families across India are protected when it matters most.”

Mr. Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance, further added, “We are delighted to welcome Pankaj Tripathi as our Brand Ambassador and to be the face of our new brand film. The film celebrates the quiet heroism of the common man, who does everything to improve the quality of life for his family as does SBI General Insurance to provide protection via Health Insurance.”

The comprehensive integrated campaign will be amplified across Print, TV, OOH, OTT platforms, and social media platforms. Leveraging compelling storytelling, and sustained engagement initiatives, the Company aims to take the campaign “Chuniye Bharosa, Apno Sa” to audiences across the country. This integrated approach is designed to strengthen brand recall, deepen emotional connect, and reinforce SBI General Insurance’s position as a dependable partner in financial protection.

View the film at -

YouTube: https://youtu.be/TUGiZGDf5ew?si=PFcOv03v0qZnyqY_

Instagram: https://www.instagram.com/reel/DVXmM6aiFzk/?igsh=N3FlZ2E5aGNmYWww

Facebook: https://www.facebook.com/share/r/17NYjZTCGf/?mibextid=wwXIfr

X: https://x.com/sbigeneral/status/2028340040972247146?s=46

LinkedIn:https://www.linkedin.com/posts/sbigeneral_sbigeneralinsurance-chuniyebharosaapnosa-activity-7434092641862025216-ZH8_?utm_source=share&utm_medium=member_ios&rcm=ACoAADLP2_IBmaX9euEpUKj2869gUF21Nb1uoGo

About SBI General Insurance

SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India's most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 146 branches. In FY 2024-25, SBI General Insurance reported a Gross Written Premium (GWP) of INR 14,140 crores, recording a YOY growth of 11.1%.

The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include being named as the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at Insurance Asia Awards 2025 Singapore, Large General Insurance category at the Mint BFSI Summit & Awards, the 3rd InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General Insurer of the Year at the 7th Insurance Conclave Awards. At the India Insurance Summit & Awards 2024, the company secured titles for General Insurance Company of the Year and Leading Implementer of Analytics Technology in Insurance. Additionally, it was honored as the Best BFSI Brand at the ET NOW Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most Respected Companies. Certified as a Great Place to Work in 2024, the company also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best Claims Management in Insurance and Best CSR Campaign of the Year, further highlighting its commitment to social responsibility and innovation.

With a team of over 9,000+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 22000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.

Manipal Institute Of Technology, Manipal Concludes NCIIPC–AICTE Pentathon 2026 Advanced Cybersecurity Bootcamp

Manipal Institute of Technology (MIT), Manipal, a constituent unit of Manipal Academy of Higher Education (MAHE), concluded the Advanced Bootcamp on Controlled Penetration Testing, a five-day intensive programme that marked the final phase of the NCIIPC-AICTE Pentathon 2026 national cybersecurity competition. Hosted at the School of Computer Engineering, MIT, in collaboration with the Centre of Excellence for Cyber Security, MAHE, the bootcamp represented the most advanced stage of Pentathon 2026, a flagship national initiative jointly organised by the National Critical Information Infrastructure Protection Centre (NCIIPC) and the All-India Council for Technical Education (AICTE). Pentathon 2026 unfolded across multiple competitive phases and attracted wide participation from aspiring cybersecurity professionals nationwide. The first phase, a jeopardy-style online Capture the Flag (CTF) challenge, drew thousands of students from institutions across the country and aimed to identify promising talent in ethical hacking and penetration testing. After several evaluation rounds, over 200 top-performing finalists advanced to the Grand Finale (Stage II), where participants tackled fictionalised enterprise-grade cyber-attack scenarios modelled on real-world threats to critical information infrastructure.

Advanced Technical Training

Held from 16-20 February 2026 at MIT Manipal, the advanced bootcamp provided finalists with an immersive, expert-led training experience designed to strengthen practical cybersecurity capabilities. The curriculum, curated by leading cybersecurity experts and industry trainers, covered key areas including Cloud Security, Malware Analysis and Incident Response, Cryptography and Vulnerability Assessment and Penetration Testing (VAPT) Foundations, along with hands-on cyber laboratory simulations and a capstone challenge. Leveraging MIT’s advanced technological infrastructure, participants engaged in cyber-range simulations replicating enterprise-scale digital environments, enabling them to identify vulnerabilities and respond to cyber incidents in realistic scenarios. Participants appreciated the programme’s structured curriculum, expert mentorship, and collaborative learning environment, which also fostered peer engagement among students from institutions across India.

Collaborative National Initiative

Pentathon 2026 represents a collaborative effort involving government, academia, and industry stakeholders to strengthen India’s cybersecurity preparedness and workforce development.

The bootcamp’s closing ceremony was attended by senior officials from NCIIPC, advisors and directors from AICTE, and senior leadership from MAHE, including Lt. Gen. (Dr.) M D Venkatesh, VSM (Retd.), Vice Chancellor; Dr Narayana Sabhahit, Pro Vice Chancellor, Technology & Science; and Dr Anil Rana, Director, MIT, Manipal. Their presence underscored the importance of multi-stakeholder collaboration in strengthening India’s cyber defence ecosystem and protecting critical information infrastructure.

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University, offering over 400 specialisations across Health Sciences, Management, Law, Humanities & Social Sciences, and Technology & Science. MAHE operates through its constituent institutions across campuses in Manipal, Mangalore, Bengaluru, Jamshedpur, and Dubai.

Renowned for its academic excellence, world-class infrastructure, and impactful research contributions, MAHE has earned strong national and international recognition. In 2020, the Ministry of Education, Government of India, conferred MAHE with the prestigious Institution of Eminence status. Currently ranked 3rd in the National Institutional Ranking Framework (NIRF), MAHE continues to be a preferred destination for students seeking a transformative learning experience and vibrant campus life, as well as for national and multinational organisations seeking top talent.

Tsuyo Secures Clearance From Government Of Karnataka For ₹250 Crore EV Powertrain Manufacturing Facility In Hubli-Dharwad

TSUYO Manufacturing Pvt Ltd., a deep-tech electric mobility technology company and one of India’s leading e-mobility component manufacturers, delivering next-generation system solutions through integrated hardware and software platforms powering the electric mobility ecosystem has secured Single Window Clearance from the Government of Karnataka to establish a 20-acre EV Powertrain Manufacturing and Validation Facility in the Hubli-Dharwad region, denoting a significant step toward strengthening India’s domestic electric mobility component ecosystem.

The State-Level Single Window Clearance Committee of the Government of Karnataka has granted clearance, permitting the company to proceed with the development of the integrated manufacturing and testing campus. Tsuyo Manufacturing had earlier, in November 2025, signed a Letter of Intent (LOI) with the Government of Karnataka during the Bengaluru Tech Summit 2025.

The proposed facility involves an investment of ₹250 crore and will focus on developing, manufacturing, and validating advanced EV powertrain technologies. The facility will comprise integrated facilities for electric traction motors, motor controllers, power electronics, and drivetrain systems, designed to support multiple EV mobility segments.

Commenting on the clearance and plans, Vijay Kumar, Founder & CEO, said, “The Hubli–Dharwad facility will be a significant breakthrough in Tsuyo’s mission to build a globally competitive EV powertrain ecosystem from India. With advanced manufacturing, integrated validation infrastructure, and system-level engineering capabilities, this investment will enable us to deliver high-power, high-voltage electric powertrain solutions for both domestic and international markets. Our focus is to develop and manufacture complete electric powertrain systems with world-class engineering and validation capabilities. The new facility will allow Tsuyo to accelerate innovation in motors, power electronics, and integrated drivetrain solutions while meeting the reliability and performance standards required by Indian as well as global OEMs.”

Lalit Baid, Founder & Chief Operating Officer, shared further details, stating,“The facility will be developed in two phases to progressively scale our integrated EV powertrain technology capabilities. Phase 1 will support powertrain platforms of up to 250 kW with voltage architectures up to 650V, while Phase 2 will expand our capabilities to develop powertrains of up to 1100 kW with high-voltage architectures reaching 850V DC. Importantly, the project will also create over 500 jobs, reinforcing our pledge to building advanced EV technologies and strengthening India’s domestic electric mobility ecosystem.”

The phased approach will enable Tsuyo to support a wide spectrum of electric mobility applications, from light mobility platforms to high-performance commercial vehicle powertrains.

Commenting on the development, Vikas Verma, Partner Avaana Capital said, “From the outset, what stood out to us about Tsuyo was the team’s rare combination of deep engineering capability, product innovation, disciplined execution, and focus on localized manufacturing to build globally competitive EV powertrain technologies from India. The approval of this facility is a testament to Tsuyo’s rapid progress and its strong trajectory in scaling both manufacturing and technological capabilities. Their continued progress in building advanced EV powertrain solutions in India is closely aligned with our conviction in the long-term potential of the country’s electric mobility ecosystem.”

The upcoming facility is designed as a fully integrated powertrain development ecosystem, combining manufacturing infrastructure with advanced testing and validation capabilities. Key features of the facility will include integrated EV powertrain assembly lines, advanced power electronics and drivetrain testing laboratories, and a dedicated open test track for commercial-vehicle powertrain validation.

The facility will serve multiple EV segments, including 3-wheelers, Passenger vehicles, Commercial vehicles and Industrial mobility applications.

This project is expected to generate over 500 engineering and technical jobs over the next three years while building specialised expertise in electric motor design, power electronics engineering, and drivetrain systems development. The initiative is also expected to contribute to the growth of a localised EV component supply chain, supporting India’s broader manufacturing and electrification goals.

The project has received support and facilitation from key state ecosystem partners, including Invest Karnataka, Karnataka Udyog Mitra, Karnataka Digital Economy Mission, and Karnataka Industrial Areas Development Board. The initiative fits with broader policy efforts to strengthen India’s EV manufacturing ecosystem and accelerate domestic innovation in electric mobility technologies.

About Tsuyo Manufacturing Private Limited:

Tsuyo Manufacturing Private Limited (“Tsuyo”) is a deep-tech EV company that is India’s leading e-mobility component manufacturer, providing advanced electric powertrain solutions for three-wheelers, light commercial vehicles (LCVs), medium- and heavy-duty commercial vehicles (MHCVs), and off-road applications. The company’s portfolio includes electric motors, controllers, and integrated powertrain systems ranging from 0.5 kW to 350 kW.

With a strong focus on in-house R&D and strategic collaborations with premier institutions such as IITs, NITs, and international universities, Tsuyo delivers reliable, high-performance solutions for OEMs across the L3, L5, and commercial E4W segments—areas that remain largely underserved in India’s EV ecosystem. With two manufacturing facilities in Greater Noida, Uttar Pradesh, Tsuyo has sold more than 200,000 motors and partnered with 50+ OEMs, establishing itself as a leader in the mid-drive electric motor category in the past four years.

Pexpo Collaborates With Sony YAY! To Launch “GO24” – A Lifestyle Outdoor Hydration Brand

Featuring Global Pop Culture Icons Shin-chan and Naruto

New brand targets youth as the company expands beyond utility-led bottles into lifestyle hydration

GO24 bottles introduce advanced three-layer insulation technology designed to keep beverages colder and hotter for longer than conventional double-layer bottles in the market

GO24 sets new benchmarks in hydration with three-layer insulation, 24-day free lid replacement and 24-hour customer support

Pexpo partners with Sony YAY!, the official master licensee for Naruto and Shin-chan in India

South India continues to be a strategically important market for the company, contributing nearly 35% of the company’s overall business

Company expects the region to see strong growth over the next 5–6 years
Pexpo, an Indian manufacturer of sustainable steel hydration products, has launched “GO24”, a new lifestyle outdoor hydration brand aimed at India’s rapidly growing base of Gen Z and young consumers in South, in partnership with Sony YAY! to bring globally loved pop culture characters to the hydration category. With the launch of GO24 bottles, the company also introduces advanced three-layer insulation technology designed to keep beverages colder and hotter for longer durations than conventional double-layer bottles available in the market, positioning GO24 among India’s first and one of the few brands globally to bring this level of performance innovation to the hydration category.

The brand debuts with design-led hydration bottles inspired by global pop culture icons Shin-chan and Naruto, marking Pexpo’s strategic entry into the lifestyle hydration category through GO24.

South India continues to remain a strategically important market for the company, contributing nearly 35% of its overall business, and expecting strong growth from the region over the next five to six years.

The name ‘GO24’ reflects the brand’s core philosophy, ‘GO’ representing movement, outdoor living and on-the-go lifestyles such as travel, fitness and everyday mobility, while ‘24’ signifies round-the-clock utility, performance and reliability for hydration needs across different environments and routines.

With GO24, Pexpo is looking to reposition hydration bottles from traditional kitchen-led utility products to lifestyle accessories designed for mobility, outdoor use and personal expression, reflecting evolving consumer preferences among younger audiences.

The launch comes amid a broader shift in consumer behaviour, where younger consumers are increasingly opting for durable stainless-steel bottles suited for active lifestyles such as fitness, travel, work and outdoor activities, while moving away from traditional plastic bottles primarily used at home.

Through licensed character collaborations, design-forward formats and performance-focused features, GO24 aims to build a fandom-driven lifestyle hydration category, blending global pop culture with everyday functionality.

Pop Culture Meets Everyday Hydration

The inaugural GO24 collections draw inspiration from globally recognised characters that hold strong cultural resonance among young audiences.

The Shin-chan edition taps into the nostalgia and meme appeal of Shin-chan, translating the character’s playful personality into expressive bottle designs aimed at millennials and Gen Z audiences who grew up watching the show.

Meanwhile, the Naruto edition takes inspiration from the Naruto anime series, whose themes of resilience, ambition and perseverance resonate strongly with India’s expanding anime fan communities.

The collections are introduced in collaboration with Sony YAY!, the official broadcaster of both properties in India. Together, the collections bring global entertainment culture into a category traditionally driven by functionality, positioning hydration products as extensions of personal style and identity.

Commenting on the launch, Vedant Padia, Director, PEXPO, said, "The way young consumers interact with everyday products is changing rapidly. Hydration today is no longer limited to home use; it is part of an active, on-the-go lifestyle that includes work, fitness, travel and outdoor experiences. With GO24, we are introducing a brand that combines performance, durability and cultural relevance. Collaborations with globally recognised characters like Shin-chan and Naruto allow us to connect with youth audiences in a way that reflects their interests, aspirations and identity."

He further added that “GO24 bottles have been designed for multiple lifestyle use cases, including gym, office, travel, sports and hiking, with variants ranging from designer collections to purpose-led bottles tailored for different routines.”

On the collaboration, Ambesh Tiwari, Business Head – Kids & Animation and Sony AATH, said, “Shin-chan and Naruto continue to enjoy immense popularity among young audiences in India, cutting across nostalgia-driven millennial viewers and the growing community of anime fans. Collaborating with Pexpo to bring these beloved characters into everyday lifestyle products like hydration bottles allows fans to engage with the stories and characters they love beyond the screen, in ways that fit seamlessly into their daily lives.”

Designed for Performance and Durability

GO24 bottles combines lifestyle design with advanced functionality, featuring:

Three-layer insulation technology engineered to keep beverages colder and hotter for longer durations compared to conventional double-layer bottles available in the market

ISI-certified stainless steel construction with 18% chromium for rust resistance and 8% nickel for durability

Scratch-resistant exterior finish to maintain long-term product appearance

24-hour customer support

24-day free lid replacement

24-month warranty

With these features, GO24 also aims to set new benchmarks in the hydration category, positioning itself among India’s first and one of the few brands globally to combine three-layer insulation technology with consumer-first services such as 24-day free lid replacement and 24-hour customer support, fortifying its focus on performance, durability and user convenience.

Mahanagar Gas Limited Ventures Into Renewable Energy

* Acquires 26% Stake in the Solar Power SPV, FPEL Reliant Energy Private Limited

Mahanagar Gas Limited (MGL), one of the largest city gas distribution (CGD) companies in India, has signed a Share Subscription Agreement (SSA) and Shareholding Agreement (SHA) with Fourth Partner Energy’s FPEL Reliant Energy Private Limited and its holding company FPEL Saur Vidyut Private Limited on March 09, 2026, to acquire a 26% stake in FPEL Reliant. With this investment in solar power, the company has taken a step towards strengthening its sustainability agenda.

The investment, amounting to approximately INR 389 lakhs, will support the setting up of a solar power plant in the state of Maharashtra. The power generated from the power plant will be utilised for consumption at CNG stations across the State and will help the company move towards cleaner energy sources while optimising energy costs.

The acquisition is compliant with regulatory requirements related to power consumption under the Electricity Act, 2003 (read with the Electricity Rules, 2005. By integrating renewable energy into its operations, MGL aims to strengthen its commitment to sustainable business practices and reduce the carbon footprint associated with its operations.

Commenting on the company’s foray into renewable energy, Ashu Shinghal, Managing Director, Mahanagar Gas Limited said, “Mahanagar Gas Limited is continuously exploring opportunities to integrate cleaner and more sustainable energy solutions into its operations. Our foray into solar energy is a step towards adopting cleaner energy sources for our CNG station network while optimising energy costs and meeting regulatory requirements. As we continue to expand our footprint within the state of Maharashtra and beyond, incorporating renewable energy solutions will remain an important part of our long-term growth strategy.”

The acquisition will be completed through a cash investment and is expected to be finalised within six months from the execution of the agreements. Following completion, FPEL Reliant will become an associate company of Mahanagar Gas Limited.

Jay Kumar Waghela, CEO (Distributed Business Unit), Fourth Partner Energy said, “We at Fourth Partner Energy are proud to partner with Mahanagar Gas Limited in its endeavour to integrate renewable power into their operational ecosystem and supporting India’s transition towards cleaner energy solutions. Corporates across various sectors are boosting their use of solar and other renewables to lower carbon emissions and promote a greener environment. At FPEL, we are proud to offer all integrated clean energy solutions including solar, wind, battery storage, hybrid power and carbon credits on a single platform to help players like MGL fast-track its net zero goals. We are thrilled and look forward to this new journey with MGL.”

Fourth Partner Energy is India’s leading renewable energy developer, with an operational capacity of over 1.6 GW clean energy assets, and a target of a 9 GW portfolio by FY31. The firm has solar and wind projects under development across Maharashtra, Gujarat, Karnataka and Tamil Nadu – with a focus on clean power supply to hard-to-abate sectors.

Bajaj Electricals Acquires Morphy Richards Brand Rights In India And Neighbouring Markets For ₹141.4 Crores

Bajaj Electricals Limited announced the signing of a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for a consideration of ₹141.4 crores. This landmark move builds upon more than two decades of successful collaboration under licensing agreements and enables Bajaj Electricals to fully own and steer the Morphy Richards portfolio in India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives.

Morphy Richards, founded in the UK in 1936, has built a strong reputation globally for its premium, design-led home appliances and personal care products. In India, since 2002, Bajaj Electricals has nurtured the brand under licensing arrangements, making it one of the leading international brands in many product categories in the country. In 2022, the parties extended their trademark licensing agreement for 15 years, reaffirming the long-term commitment. With this acquisition, Bajaj Electricals will strengthen its multi-brand strategy, enabling deeper investments in innovation, design, and go-to-market execution. The company anticipates creating greater value for consumers, channel partners, and shareholders by owning full control of the brand in the regions.

“This acquisition is a natural next step in our portfolio journey. Over the years, we have understood Indian consumers’ evolving needs for convenience, design, and reliability. Acquiring Morphy Richards brand gives us the strategic flexibility to invest more consistently, innovate faster, and accelerate growth across premium consumer segments,” said Mr. Sanjay Sachdeva, MD and CEO, Bajaj Electricals Limited.

From the perspective of Glen Dimplex, Morphy Richards has been an iconic brand with deep heritage and emotional resonance. “We are pleased to entrust the Morphy Richards brand in India and neighbouring markets to Bajaj Electricals. Their proven track record and deep understanding of the local consumer landscape give us confidence that the brand will continue to thrive and evolve,” said Mr. Fergal Naughton, Executive Chairman, Glen Dimplex.

Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company. Headquartered in Mumbai with a turnover of INR INR 4,828 crores (FY 24-25), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for more than 87 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions. Bajaj Electricals’ business portfolio spans Consumer Products (Appliances and Fans) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ and Morphy Richards. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess in street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialized illumination projects on a turnkey basis amongst other solutions.