Wednesday, March 18, 2026

Why Investing In Times Of Uncertainty Can Be A Smart Move


In times of war, geopolitical tensions, and market volatility, it is natural for most investors to feel uncertain and even hesitant to invest. This can lead them to step back, wait, and hope for calmer times ahead. However, history has shown that some of the most potentially rewarding opportunities arise during these very moments of uncertainty.

Why is investing during uncertain times beneficial? When crises hit, fresh buying comes to a halt or slows down considerably. Further, many investors may panic and sell their existing portfolio, driving prices. At times, automatic sell orders (basis stop loss) can get triggered. While short-term volatility may create uncertainty, it rarely defines long term market trajectory. In fact, in several instances market movement has shown an upward trajectory post such events.

That said, balance is key. While investing during crises can yielded strong and near-term returns, there are instances where recovery took longer. The reward often comes to those who stay patient and stick to their investment strategy during these volatile times.

Here’s why long-term investors tend to thrive during periods of crisis:

Panic Pricing Creates Opportunity: During crises, high-quality stocks are often available at attractive valuation amid selling pressure. This presents a good buying opportunity for prudent investors.

Markets Recover Faster Than Expected: Historical data shows that Indian equity markets have bounced back swiftly after macro events, though not always in a linear way

Time in the Market Beats Timing the Market: Investors who stayed invested during previous crises saw compounding returns that far outpaced those who tried to time the market.

Historical Evidence: How markets have rewarded long-term investors during crises

Periods of crisis— whether arising from domestic security issues or global geopolitical tensions—often trigger short-term market volatility. However, historical data shows that the Nifty 50 has demonstrated strong long-term performance, rewarding patient investors who stay put or go ahead and increase their investments through such uncertain times.

For example, during periods of domestic uncertainties, after the initial dip, markets have shown growth up to 35% after one year and even above 100% after two or three years. However, these recoveries were not always immediate, and in some cases, investors had to wait longer for the market to recover and bounce back.

Similarly, during geopolitical tensions that led to oil price volatility, the recovery took more time and markets showed varied growth between 1% - 50% after one year and 7% - 120% and more after two years. This volatility in recovery underscores that while long-term investors were ultimately rewarded, the timing of market rebounds can be unpredictable.

 

Conflict

Date

1M Before

1M After

3M After

6M After

1Y After

2Y After

5Y After

Kargil War

May 1999

-9%

+17%

+32%

+37%

+36%

+16%

+82%

Mumbai 26/11

Nov 2008

+7%

+4%

+1%

+50%

+82%

+109%

+120%

Uri Attack

Sep 2016

+2%

-1%

-8%

+4%

+15%

+28%

+100%

Pulwama Attack

Feb 2019

0%

+6%

+4%

+3%

+13%

+41%

+103%

Operation Sindoor

May 2025

+10%

+2%

+1%

+4%

NA

NA

NA


Source: NSE. Past performance is not indicative of future returns. Returns represent Nifty 50 Index performance relative to the event date.

Oil & global crises — impact on Indian equities (Nifty 50)

Conflict

Date

1M Before

1M After

3M After

6M After

1Y After

2Y After

5Y After

Gulf War

Aug 1990

+21%

+21%

+23%

-4%

+50%

+128%

+199%

Iraq War

Mar 2003

-4%

-8%

+7%

+29%

+68%

+106%

+346%

Libya Civil War

Feb 2011

-3%

-1%

+1%

-7%

+1%

+7%

+31%

Russia-Ukraine

Feb 2022

-5%

+6%

-1%

+8%

+7%

+37%

NA


Source: NSE, Bloomberg. Past performance is not indicative of future returns.

Key Takeaway: While geopolitical crises and market volatility lead to short-term uncertainty, the long-term rewards for patient investors can be significant. Historically, Indian equity markets have shown resilience, with recovery and growth following major global and domestic crises. This reinforces the importance of maintaining a long-term investment strategy, even in the face of uncertainty.

Why invest with Tata AIA — fund performance

Tata AIA Life Insurance's equity-linked funds have consistently outperformed their benchmark, the S&P BSE 200, over a 5-year period. This reflects the strength of a disciplined investment philosophy built on quality, stability, and long-term earnings potential.

Last 5-year returns* (CAGR) — as of February 28, 2026

Fund Name

Fund Return (%)*

Benchmark Return (%)*

Inception Date

Multi Cap Fund

18.54%

13.07%

05 Oct 2015

Top 200 Fund

19.13%

13.07%

12 Jan 2009

India Consumption Fund

19.01%

13.07%

05 Oct 2015


*Data as of 28th Febuary, 2026. Past performance is not indicative of future performance. Benchmark: S&P BSE 200 for all three funds. Inception Dates: Top 200 Fund: 12 Jan 2009; Multi Cap Fund: 05 Oct 2015; India Consumption Fund: 05 Oct 2015.

The markets have shown time and again that uncertainty is an opportunity in disguise. With Tata AIA Life Insurance, one can invest with confidence knowing that our funds have not only weathered crises but emerged stronger. Join us in securing a financially secure future with a disciplined, long-term investment approach.

*Note: Investors should carefully assess their risk appetite as the fund has a high-risk profile. Past performance is not indicative of future results.








Samsung Strengthens Data Privacy With Maintenance Mode For Secure Device Servicing


Samsung, India’s largest consumer electronics brand, has highlighted its privacy-first Maintenance Mode feature, designed to protect personal information when Galaxy devices are handed over for repair. This feature is designed to eliminate data-related anxieties by ensuring personal information remains completely inaccessible when Galaxy devices are handed over for professional servicing.

As smartphones evolve into hubs for sensitive financial and personal data, Samsung is prioritizing transparency and control. Maintenance Mode creates a secure, sandboxed environment, allowing technicians to perform diagnostics without accessing the user’s private ecosystem.

Privacy by Design: How Maintenance Mode Works

Maintenance Mode creates a separate operating environment on the device, allowing service technicians to carry out diagnostics and repairs without exposure to user data. Once activated, access is limited strictly to essential system functions, keeping personal information securely locked.

Users can exit Maintenance Mode using device authentication, instantly restoring their data and settings without any changes.

Key Benefits:

Data Isolation: Sensitive files, contacts, and personal apps remain completely hidden and locked.

Technician Access: Experts can test the device without accessing any user-specific data.

Seamless Restoration: Users exit the mode to find their data exactly as it was.

Driving Awareness Across India

Samsung is deploying dedicated in-store touchpoints across its extensive service network in India to empower customers to take charge of their privacy.

Educational Collateral: Desk standees to guide walk-in customers.

Expert Guidance: In-store touchpoints provide step-by-step instructions on activating the feature before service.

How to Enable Maintenance Mode

A quick, four-step process within the Galaxy ecosystem activates the feature:

Open Settings

Tap Battery and device care

Select Maintenance Mode

Tap Turn On and restart the device

By integrating Maintenance Mode into the Galaxy experience, Samsung strengthens its commitment to a transparent and reassuring ownership journey. Whether through hardware innovation or software security, Samsung ensures that your data always remains yours.

For More Details: https://youtu.be/7PAWq8wCcpk?si=ibszCC8f-qoNW-n1

Samsung Newsroom India: Your Data, Your Control: How Samsung’s Maintenance Mode Protects Personal Information During Device Repairs – Samsung Newsroom India

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news,  visit the Samsung Newsroom at https://news.samsung.com/in/

Mastercard selects India To Introduce ‘Lifestyle Navigator’, Its Global AI‑Powered Concierge, In Collaboration With MakeMyTrip’s Myra


 * Aims to deepen personalization by providing curated travel experiences and global offers from Mastercard within MakeMyTrip’s Myra

· Integrates Mastercard’s iconic Priceless Experiences and premium content from leading Indian and global travel influencers into the recommendations

Mastercard today announced the launch of ‘Lifestyle Navigator’, an AI-powered travel and lifestyle concierge, in collaboration with MakeMyTrip, India’s leading online travel platform. It brings together MakeMyTrip’s travel marketplace and content ecosystem and its GenAI Trip Planning Assistant, Myra with Mastercard’s AI capabilities, deepening personalization through curated travel experiences and global network of offers.

The solution represents Mastercard’s first-ever global deployment of this white‑label platform, making India the first market worldwide and MakeMyTrip the first OTA partner. The launch comes at a time when India’s travel ecosystem is expanding rapidly. According to the Mastercard Economics Institute’s Economic Outlook 2026, the country is projected to lead major Asia Pacific economies, supported by strong domestic demand and accelerating digitization.

Curated insights to discover hidden gems

Going beyond generic suggestions, Lifestyle Navigator draws on curated insights from food, culture, adventure, and retail specialists across key global destinations, while intelligently recommending the most relevant payment product to maximize each traveller’s benefits and savings.

Rajesh Magow, Co-founder and Group CEO, MakeMyTrip, said, “Our AI-powered Trip Planning Assistant, Myra, has been developed to convert data-led insights into personalized experiences that are timely and relevant for each traveller. We are very happy to collaborate with Mastercard to power the trip planning experience with Lifestyle Navigator, to provide a smooth experience for our travellers. I am hopeful that our travellers will find value in what we are building together.”

Gautam Aggarwal, President, India & South Asia, Mastercard, said, “Travel is about the moments that make each journey special. With Lifestyle Navigator, we are entering a new era where discovery, planning and experiences come together through AI. By pairing Mastercard’s global network of offers and privileges with MakeMyTrip’s deep travel expertise, we’re harnessing AI and data intelligence in a way that is practical, trusted and deeply contextual – helping consumers make better decisions while enabling a more connected, intelligent travel ecosystem in India.”

AI at the core

Powered by advanced AI and LLM capabilities, the Lifestyle Navigator assistant makes recommendations based on traveler intent, including destination preferences, travel companions and personal passions. It also brings together Mastercard’s iconic Priceless Experiences, partner offers, and premium content from leading Indian and global travel influencers into one intelligent, LLM‑driven discovery interface, acting as a trusted companion that guides consumers before, during, and after their trip.

Kaveri Khullar, Senior Vice President, Consumer Marketing & Sponsorships, Asia Pacific, Mastercard, said, “The future of travel planning isn’t endless recommendations—it’s trusted intelligence. That insight led us to create Mastercard Lifestyle Navigator, a first-of-it’s-kind platform that combines AI, the expertise of leading travel and lifestyle creators, and relevant offers from Mastercard’s banking and merchant partners. The result is intelligence that travels with you—like having a well-connected local in your pocket, guiding you seamlessly from inspiration to experience.”

The Lifestyle Navigator will be available within MakeMyTrip platform later this year, bringing together Mastercard’s AI‑driven capabilities within MakeMyTrip’s GenAI Trip Planning Assistant, Myra. This launch marks a key milestone in the two companies’ joint effort to elevate India’s travel landscape by leveraging technology, intelligence, and collaboration to deliver more seamless, intuitive, and rewarding journeys for travelers.

About Mastercard (NYSE: MA), www.mastercard.com

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

About MakeMyTrip:

MakeMyTrip Limited (NASDAQ: MMYT) is India’s leading online travel company, serving travelers since 2000. With over 87 million lifetime transacted users till date, the platform enables consumers to discover, plan and book journeys across a wide range of travel needs. Operating popular consumer brands including MakeMyTrip, Goibibo and redBus, the company serves businesses through corporate travel solutions with myBiz and Quest2Travel; it also supports a wide network of travel agents through the myPartner platform.

MakeMyTrip is GDPR compliant and accessible in more than 150 countries with multi-currency support. The company expanded beyond India with UAE launch in 2021 and recently entered Saudi Arabia, bringing its trusted travel experience to a wider global audience. redBus also has a presence in seven countries beyond India: Malaysia, Singapore, Indonesia, Peru, Colombia, Vietnam and Cambodia.

MakeMyTrip leverages data led personalization along with ML and AI led innovation to continuously improve the travel planning and booking experience for its users. The company has been consistently expanding its travel-related offerings with the aim of bringing all travel needs together in one integrated travel super app.  

Wipro And Harness Announce Strategic Collaboration To Accelerate AI-Native Software Delivery For Global Enterprises


Wipro Limited, (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, and Harness, the AI Software Delivery Platform™ company, today announced a strategic collaboration to help global enterprises accelerate AI-native software delivery with greater speed, reliability, and governance.

As enterprises accelerate AI adoption, software delivery has become increasingly complex with many organizations continuing to rely on disconnected tools and manual processes. Wipro’s collaboration with Harness aims to address this challenge by combining Wipro’s agent‑native delivery platform WEGA with Harness’ AI Software Delivery Platform. WEGA is part of the Wipro Intelligence™ unified suite of AI-powered platforms, solutions, and transformative offerings. Together, the two companies will help organizations modernize software development, automate releases, reduce deployment risk, and accelerate innovation.

“We are rapidly evolving WEGA, our agent‑native delivery platform, to help clients realize value faster, build smarter systems, and scale AI with confidence,” said Srini Pallia, Chief Executive Officer and Managing Director, Wipro Limited. “Together with Harness, we are establishing a proven blueprint for AI‑native software delivery – enabling enterprises to innovate at speed, strengthen reliability, and deliver resilient digital experiences in an AI‑first world.”

The Harness AI Software Delivery Platform enables organizations to bring delivery intelligence, automation, and governance to everything after code—build, test, deploy, release, feature management, cloud cost optimization, incident response, and more—while providing continuous visibility into performance, reliability, and operational risk. When combined with Wipro’s consulting‑led approach, global delivery scale, and AI capabilities, enterprises gain a more unified and intelligent way to manage modern software environments, reducing manual effort while improving outcomes across speed, stability, and cost efficiency.

“Enterprises today are facing the AI Velocity Paradox: AI is dramatically increasing the speed of innovation, while leaving the biggest bottleneck – everything that happens after code is written – harder to manage than ever,” said Jyoti Bansal, Co-Founder and Chief Executive Officer at Harness. “Together with Wipro’s consulting-led expertise, global reach, and WEGA agent-native delivery platform, Harness can help organizations bring delivery, reliability, security, and cost management into a unified AI software delivery model — enabling them to innovate faster while maintaining the governance and resilience needed to scale.”

With this partnership, Wipro and Harness are creating a stronger foundation for enterprises to scale AI-native software delivery with confidence.

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms, solutions and transformative offerings, we help clients realize their boldest ambitions to build intelligent and sustainable businesses. The Wipro Innovation Network – part of the Wipro Intelligence™ suite – underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner labs, academia, and global tech communities. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

About Harness

Harness is the AI Software Delivery Platform™ company, enabling engineering teams to build, test, and deliver software faster and more securely. Powered by Harness AI and the Software Delivery Knowledge Graph, the platform brings intelligent automation to every stage of the software delivery lifecycle after code—removing toil and freeing developers from manual, repetitive work. Companies like United Airlines, Morningstar, and Choice Hotels use Harness to accelerate releases by up to 75%, cut cloud costs by 60%, and achieve 10x efficiency across DevOps. Based in San Francisco, Harness is backed by Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, and Citi Ventures. 

20 New Showrooms In 20 Days; Malabar Gold & Diamonds Announces Major Expansion With ₹1,580 Crore Investment


*Set to create 725 jobs across emerging and high-growth markets, strengthening Malabar’s leadership in jewellery retail

Malabar Gold & Diamonds, one of the world’s largest and most trusted jewellery retailer has announced a major retail expansion with the launch of 20 new showrooms in just 20 days marking one of the fastest showroom rollout initiatives in the Indian jewellery sector. The latest expansion drive will take the total global showroom count to 445 showrooms across 14 countries, with presence in 22 states and Union Territories across India further reinforcing its position as one of the most trusted and expansive jewellery retail chains in the world.

The expansion entails a total investment of INR 1,580 crore and is expected to generate over 725 employment opportunities, underlining the group’s continued commitment to India’s economic growth, job creation, and retail sector development.

The new showrooms will be launched across Jhansi, Kallakurichy, Gwalior, Chittoor, Haldwani, Theni, Jamnagar, Ranchi, VIP Road Kolkata, Aligarh, KR Puram (Bengaluru), Inorbit Mall Vizag, Kanchrapara, Serampore, Gokul Road Hubli, Maninagar, Gurugram Sector 14, Jubilee Hills (Hyderabad), Sangareddy and Guwahati strengthening the brand’s presence across both emerging and established jewellery markets.

The milestone comes at a moment of national pride following India’s recent T20 World Cup triumph, reflecting the spirit of ambition, resilience, and collective excellence that continues to power India’s growth story.

Speaking on this landmark, Mr. M.P. Ahammad, Chairman, Malabar Group, said, “India’s rise on the global stage is powered by the confidence, aspirations and entrepreneurial spirit of its people. Our decision to launch 20 showrooms in 20 days reflects our strong conviction in the country’s long-term growth potential and our commitment to expanding access to world-class jewellery retail experiences. At Malabar Gold & Diamonds, our journey has always been guided by trust, values, and a vision to create lasting impact for customers, employees, and the communities we serve.”

With a rapidly growing global footprint and a steadfast commitment to trust, ethics, and retail excellence, Malabar Gold & Diamonds continues to redefine leadership in the global jewellery industry while actively contributing to India’s economic growth.

ESG (Environmental, Social & Governance) initiative has been the primary commitment of Malabar Group since its inception in 1993, with 5% of net profits set aside towards such initiatives in each country of operations. The key focus is in the areas of Health, Hunger Free World, Housing, Education, Women Empowerment & Environment.

About Malabar Gold & Diamonds

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $7.36 billion, the company currently ranks as the 5th largest jewellery retailer globally and operates a strong retail network of over 425 showrooms across 14 countries, supported by offices, design centres, wholesale units, and manufacturing facilities across India, the Middle East, the Far East, the USA, the UK, Canada, Australia, and New Zealand. The group, owned by more than 3,500 shareholders, has over 30,000 professionals from more than 26 countries working towards its continued growth. Malabar Gold & Diamonds also operates an online store, enabling customers to purchase jewellery at any time.

ESG (Environmental, Social & Governance) has been a core commitment of Malabar Group since its inception. The key ESG focus areas of the Group include health, housing, hunger eradication, education, environment, and women empowerment. The group contributes five percent of its profits to social responsibility initiatives in the same country of operation.

UNIQLO India Announces Cricketer Jasprit Bumrah As The New Brand Endorser


Global apparel retailer UNIQLO today announces Indian cricket icon Jasprit Bumrah as its brand endorser in India. The partnership kicks off with the launch of a new campaign starring Jasprit that captures the essence of UNIQLO’s LifeWear philosophy - clothing designed to make everyday life better through simplicity, quality, and comfort.

Speaking about the new partnership, Jasprit Bumrah, said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with UNIQLO - the brand’s approach to everyday clothing feels like a natural extension to my personal style.”

Link to Campaign Video - https://www.youtube.com/watch?v=-3wzgYH9Cus

The 30-second campaign film captures Bumrah in relaxing everyday moments off the field, showing how the AIRism Oversized T-shirt fits into his daily routine. Drawing a quiet parallel with his journey as a fast bowler—shaped over time through consistency and instinct—the film reflects how the things that feel right gradually become part of our lives. With its ease, comfort, and effortless fit, AIRism is portrayed as the piece you find yourself returning to, day after day.

“We are proud to partner with cricket world champion, Jasprit Bumrah and welcome him to the UNIQLO family,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “His focus on excellence, authenticity and quiet confidence reflects the essence of UNIQLO’s LifeWear philosophy. We are excited to collaborate with someone who shares the same values and purpose as we do.”

The campaign is now live across digital, social media, in-store displays, and outdoor platforms, with campaign imagery and the film launching alongside the announcement.

About UNIQLO LifeWear

LifeWear is clothing that is made for all, designed to make everyone's life better. It is simple, high quality, everyday clothing with a practical sense of beauty - ingenious in detail, thought through with life's needs in mind, timeless in style, and always evolving.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.4 trillion yen for the 2025 fiscal year ending August 31, 2025 (US $23.16 billion, calculated in yen using the end of August 2025 rate of $1 = 146.8 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now over 3,500.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.  For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

SBI General Insurance Launches An Integrated Brand Campaign With Pankaj Tripathi As Its Brand Ambassador


SBI General Insurance, one of India’s leading general insurance companies, has announced acclaimed actor Pankaj Tripathi as its Brand Ambassador and unveiled an integrated brand campaign ‘Chuniye Bharosa, Apno Sa’. The association unites a personality known for credibility and authenticity with a brand rooted in trust and transparency. Pankaj Tripathi’s grounded persona makes him a natural embodiment of the brand’s core promise - “Trust” that feels personal and reassuring.

The brand has launched a new health insurance film as part of its ‘Chuniye Bharosa, Apno Sa’ campaign, highlighting its promise of being a trusted partner in safeguarding families. The campaign is rooted in the belief that true assurance is built through quiet, everyday acts of care, the small, consistent gestures that reflect responsibility, protection and unwavering support.

Featuring Pankaj Tripathi, the film presents him as a quiet pillar of strength within his family who is deeply attuned to their needs and expressing care through thoughtful, everyday actions. His presence reflects responsibility, empathy and steadfast commitment, qualities that strongly resonate with Indian households. The narrative mirrors SBI General Insurance’s role as a constant source of protection, standing by families with confidence and care when it matters most. The film has been conceptualized and executed by TBWA Lintas.

This philosophy is increasingly relevant in today’s healthcare landscape. In an increasingly uncertain environment, rising medical costs and growing health awareness have made comprehensive health insurance a vital pillar of financial planning. SBI General Insurance is focused on making the category more meaningful, by integrating product innovation, technology, and offering transparent claim settlements.

Speaking on the collaboration, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “India is witnessing a clear shift in how families approach healthcare and financial security. With rising medical costs and increasing health awareness, comprehensive health insurance has become essential rather than optional. Through the ‘Chuniye Bharosa, Apno Sa’ campaign and our partnership with Pankaj Tripathi, we aim to raise awareness about the need for proactive health protection while reinforcing our commitment to making insurance simple, accessible, and responsive to the evolving needs of Indian households.”

Mr. Pankaj Tripathi, Brand Ambassador, SBI General Insurance, said, “I am thrilled to be associated with SBI General Insurance, one of the strongest brands in the General Insurance industry as their brand ambassador. What truly moves me is the brand’s unwavering commitment to providing protection and the trust that it has among the customers. What touched me to the core is the campaign's heartfelt narrative, 'Chuniye Bharosa, Apno Sa’ - a promise that radiates warmth, deep responsibility, and an unbreakable sense of family and belonging. Through this film, the brand is igniting nationwide awareness about the critical necessity of health insurance, ensuring families across India are protected when it matters most.”

Mr. Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance, further added, “We are delighted to welcome Pankaj Tripathi as our Brand Ambassador and to be the face of our new brand film. The film celebrates the quiet heroism of the common man, who does everything to improve the quality of life for his family as does SBI General Insurance to provide protection via Health Insurance.”

The comprehensive integrated campaign will be amplified across Print, TV, OOH, OTT platforms, and social media platforms. Leveraging compelling storytelling, and sustained engagement initiatives, the Company aims to take the campaign “Chuniye Bharosa, Apno Sa” to audiences across the country. This integrated approach is designed to strengthen brand recall, deepen emotional connect, and reinforce SBI General Insurance’s position as a dependable partner in financial protection.

View the film at -

YouTube: https://youtu.be/TUGiZGDf5ew?si=PFcOv03v0qZnyqY_

Instagram: https://www.instagram.com/reel/DVXmM6aiFzk/?igsh=N3FlZ2E5aGNmYWww

Facebook: https://www.facebook.com/share/r/17NYjZTCGf/?mibextid=wwXIfr

X: https://x.com/sbigeneral/status/2028340040972247146?s=46

LinkedIn:https://www.linkedin.com/posts/sbigeneral_sbigeneralinsurance-chuniyebharosaapnosa-activity-7434092641862025216-ZH8_?utm_source=share&utm_medium=member_ios&rcm=ACoAADLP2_IBmaX9euEpUKj2869gUF21Nb1uoGo

About SBI General Insurance

SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India's most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 146 branches. In FY 2024-25, SBI General Insurance reported a Gross Written Premium (GWP) of INR 14,140 crores, recording a YOY growth of 11.1%.

The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include being named as the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at Insurance Asia Awards 2025 Singapore, Large General Insurance category at the Mint BFSI Summit & Awards, the 3rd InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General Insurer of the Year at the 7th Insurance Conclave Awards. At the India Insurance Summit & Awards 2024, the company secured titles for General Insurance Company of the Year and Leading Implementer of Analytics Technology in Insurance. Additionally, it was honored as the Best BFSI Brand at the ET NOW Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most Respected Companies. Certified as a Great Place to Work in 2024, the company also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best Claims Management in Insurance and Best CSR Campaign of the Year, further highlighting its commitment to social responsibility and innovation.

With a team of over 9,000+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 22000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.

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