Bengaluru Shows Up To Move At Cult’s Fitness Carnival

* Over 5,000 attendees experienced a day of community-led fitness, conversations & competitions

A sea of fitness enthusiasts, families and first-time participants gathered at KTPO, Whitefield, as cult hosted its prestigious cult Fitness Carnival, turning the venue into a celebration of community and movement. Designed as an inclusive, experience-led event, the carnival welcomed over 5,000 people of all age groups and fitness levels to explore movement in ways that felt social, accessible and fun.

Throughout the day, the venue came alive with a diverse mix of workshops, challenges, conversations and interactive experiences, creating a festival of fitness. Participants ranging from Gen Z to sexagenarians, moved between different activity zones, joined group sessions, explored brand-led experiences and engaged with the broader wellness ecosystem.

The highlight of the day was a series of celebrity-led workshops and group sessions. Attendees participated in a yoga session with Bollywood celebrity Malaika Arora, Mat Pilates with popular instructor Yasmin Karachiwala, a strength masterclass led by cult co-founder Rishabh Telang, and a high-energy dance fitness session with Shwetambari Shetty among others. Alongside these, the programme also included activities such as coffee mixology, art reset sessions and shadow yoga, reflecting the carnival’s focus on exploring different ways of moving and engaging with fitness.

“For me, fitness has always been about feeling good and enjoying the process. What I loved about the cult Fitness Carnival was seeing so many different people come together to move, try new things and just have fun with fitness. When you create spaces like this where people can explore and feel comfortable participating, it makes staying active feel much more enjoyable,” Malaika Arora said, reflecting on the energy at the event.

Sharing a similar sentiment on introducing people to different forms of movement, Yasmin Karachiwala said, “Movement should feel empowering and not intimidating. Pilates teaches people how to move with control, strength and awareness, and that is something anyone can begin at any stage of their fitness journey. Events like the cult Fitness Carnival are wonderful because they introduce people to different forms of movement and help them discover what works best for their body.”

Adding to the event was the cult UNBOUND Championship, which returned as a core competitive segment within the carnival. Known for testing strength, endurance and mental grit, the championship brought together experienced athletes and serious fitness enthusiasts who competed across functional workout formats designed to push their endurance. The competition added a high-performance edge to the event, while the larger carnival ensured there was something for everyone to participate in and enjoy.

Speaking about the broader idea behind the carnival, Rishabh said, “At cult we have always believed that fitness should feel approachable and engaging. The carnival brings that philosophy to life by giving people the chance to try different workouts, challenge themselves and experience the energy of a larger fitness community. When people discover that movement can be both challenging and enjoyable, it becomes much easier to make it a regular habit.”

Across the venue, interactive zones featuring brand activations, product sampling and hands-on experiences kept the energy high throughout the day. Panel discussions with leading voices from the fitness ecosystem also offered insights into evolving fitness habits, training philosophies and the growing culture of everyday movement in India.

Naresh Krishnaswamy, CEO, Curefit Healthcare Pvt Ltd, said, “The cult Fitness Carnival is about opening up fitness to many more people and showing that movement can take many forms. It was encouraging to see such a diverse group of participants come together, try new experiences and engage with fitness in a way that felt welcoming and enjoyable. Our aim is to build this into a platform that continues to grow and travel to more cities, encouraging more people to make movement a regular part of their lives.”

With its blend of competition, community participation and immersive experiences, the cult Fitness Carnival reflected the growing appetite for social, community-driven fitness events in India. For many attendees, it offered an opportunity to discover new ways to move, connect with like-minded individuals and celebrate the joy of being active together.

Ugadi Festive Brunch At Café 77 East, Taj Bangalore

Celebrate the arrival of Ugadi with a specially curated festive brunch at Café 77 East, located within Taj Bangalore. Inspired by the traditional philosophy of Shadruchulu — the six tastes of life — the brunch brings together festive preparations from Karnataka and Andhra Pradesh alongside an international spread.

The experience begins with traditional Ugadi staples such as Ugadi Pachadi and the refreshing festive drink Panakam, followed by regional favourites including Kadale Bele Kosambari, Raw Mango Kosambari, Raw Mango Bhel, Abvade, Mutton Donne Biryani, Kori Gassi, Nellore Chepala Pulusu, Tarkari Korma, and Mavinkai Chitranna, along with interactive counters and seasonal raw mango desserts.

Live instrumental music and festive décor will complement the celebratory afternoon.

Date: 19 March 2026
Time: 12:30 PM – 3:30 PM
Price: ₹2,750 + taxes

Join us for a celebratory Ugadi feast.

For Reservations: +91 914890666

Skipper Limited Launches FlowSafe CPVC Pipes Made With TEMPRITE® Technology Powered By Lubrizol

* Next-generation CPVC plumbing solution brings global standards of safety, durability and purity to Indian infrastructure 

Skipper Limited (BSE: 538562| NSE: SKIPPER), a major piping solution producer in India, has announced the commercial introduction of Skipper FlowSafe® CPVC pipes created using TEMPRITE® Technology, powered by Lubrizol. The new product line introduces a world renowned CPVC material science in the Indian plumbing industry that is both safer, more durable and more functional in residential, commercial and infrastructure applications.

FlowSafe® CPVC pipes are manufactured using TEMPRITE® CPVC material from Lubrizol, the world-renowned standard in terms of reliability and performance in water delivery systems. The new range will satisfy the increasing need of plumbing solutions of high quality that can be used to provide safe drinking water, durable service and long-lasting in high temperature and pressure conditions.

With rising awareness around water quality and infrastructure reliability, the launch of FlowSafe® CPVC pipes reinforces the efforts of Skipper to offer hi-tech piping systems that guarantee cleaner water flow, robust plumbing systems and reduced life cycle maintenance expenses.

Commenting on the launch, Mr. Siddharth Bansal, Director, Skipper Pipes, said: “The launch of Skipper FlowSafe® CPVC pipes, manufactured using Temprite® CPVC technology from Lubrizol, reinforces Skipper’s commitment to bringing global-standard plumbing solutions to the Indian market. By combining Lubrizol’s world-renowned CPVC technology with Skipper’s manufacturing excellence, we are introducing advanced piping systems designed to deliver superior safety, durability, and long-term performance. This initiative reinforces Skipper’s focus on raising quality benchmarks while meeting the evolving needs of modern homes and infrastructure.”

Lubrizol, the inventor and global pioneer of CPVC technology, has set benchmarks in plumbing material innovation with millions of installations worldwide across residential, commercial and industrial projects over the past six decades. Introduction of Temprite ® CPVC material in the product line of Skipper also enhances the capacity of the company to offer international standards of plumbing performance to the Indian population.

Key Advantages of FlowSafe® CPVC Pipes

Skipper FlowSafe® CPVC pipes offer several advantages that make them suitable for modern plumbing requirements:

NSF-certified global-grade CPVC material for safe drinking water

Corrosion-resistant and microbial-resistant properties for hygienic water distribution

100% lead-free composition ensuring safer water supply

Superior heat and pressure resistance for reliable long-term performance

Low maintenance and longer lifecycle, making it a sustainable plumbing solution

With the launch of FlowSafe® CPVC pipes, Skipper aims to strengthen its presence in the fast-growing polymer pipes market by offering premium technology-driven plumbing solutions for households, builders and infrastructure projects across India.

Amazon Air Expands To Northeast India, Delivery Speeds To Become 5X Faster

Shri Ram Mohan Naidu Kinjarapu, Hon’ble Minister of Civil Aviation, flags off inaugural Amazon Air flight to Guwahati

Amazon is the only e-commerce company in India operating a dedicated air cargo network

Expansion will also enable small businesses and entrepreneurs from the region to better serve customers across India

Amazon today announced the expansion of Amazon Air to Northeast India with new air cargo routes connecting Kolkata and Guwahati, further strengthening its logistics infrastructure and connectivity across the region. The addition of dedicated air capacity will significantly improve delivery speed and reliability, enabling customers across the Northeast to access Amazon’s vast selection of products with faster and more consistent delivery.

The service will support deliveries across all seven sister states —Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Tripura — through Amazon’s integrated air and surface transportation network. By combining dedicated air capacity with its multimodal logistics infrastructure, Amazon expects to reduce transit times and increase delivery speeds by up to five times, bringing customers across the region faster access to a wide selection of products — from everyday essentials to smartphones, consumer electronics, fashion & beauty and more.

The inaugural Amazon Air flight to Guwahati was flagged off from the Indira Gandhi International Airport, New Delhi, by Shri Ram Mohan Naidu Kinjarapu, Hon’ble Minister of Civil Aviation, Government of India, alongside Abhinav Singh, Vice President – Operations, India and Australia, Amazon and Chetan Krishnaswamy, VP Public Policy, Amazon India.

“With Hon’ble Prime Minister Sh. Narendra Modi Ji’s priority focus on the North-East through the vision of ‘Act East, Act Fast, Act First’, infrastructure and connectivity in the North-Eastern region have grown multifold. Today, every state in the North-East has an airport and the number of operational airports has increased from 9 in 2014 to 16 today. Given the North East’s immense potential in horticulture and cargo exports, today’s launch of Amazon Air’s cargo route from Delhi to Guwahati will further support the farmers, artisans and entrepreneurs of the North-East. The Government has also taken several significant interventions to encourage air cargo growth in the country. In Budget 2026, special emphasis has been placed on building air cargo infrastructure and warehousing capacity to strengthen logistics for perishable and high-value products. Additionally, the value cap on courier exports has been removed which will help boost cross-border e-commerce. And I congratulate Amazon for adding to air freight network of the country with today’s milestone launch,” said Shri Ram Mohan Naidu Kinjarapu, Hon’ble Minister of Civil Aviation.

“Enhanced logistics connectivity plays a crucial role in empowering local entrepreneurs and expanding market access for businesses, and employment across the Northeast. For sellers in the region, the introduction of Amazon Air services to Guwahati will enable enterprises to connect with customers nationwide. Improved fulfillment speeds will allow businesses to reach a wider customer base and participate more meaningfully in India’s rapidly growing digital economy, while also bringing the benefits of faster and more reliable deliveries to customers and communities across Assam and the wider Northeast region. Such advancements in logistics infrastructure are also expected to generate substantial employment opportunities for local youth. It is hoped that the operationalization of Amazon Air services will further contribute to job creation and support the overall economic growth of the region," said Dr. Ravi Kota, IAS, Chief Secretary, Assam.

“Since launching Amazon.in in 2013, we have consistently invested in building one of India’s largest logistics networks to serve customers wherever they live. The expansion of Amazon Air to the Northeast is a natural progression of those investments and reflects our long-term commitment to strengthening connectivity across the country. It also aligns with the Government’s focus on improving logistics infrastructure and unlocking economic opportunity in the region. For customers, this means access to Amazon’s vast selection at 5x better speeds than before, while sellers and entrepreneurs in the Northeast can now reach customers across India faster and more reliably,” said Abhinav Singh, VP – Operations, India and Australia, Amazon.

More About Amazon Air

Amazon Air launched in India in 2023 and has since strengthened the country’s e-commerce logistics network. Amazon is the only e-commerce company in India operating a dedicated air cargo fleet. With two narrow-body freighters, Amazon Air moves tens of thousands of packages daily, enabling safer, faster and more reliable deliveries. Its overnight routes connect major metros including Delhi, Mumbai, Bengaluru, Guwahati and Pune. Amazon also operates air-rail multimodal connections, with onward reach to cities such as Delhi, Guwahati and other parts of the country. Including belly cargo partnerships, Amazon’s air network now serves over 100 origin-destination pairs across India.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Helios Luxe brings German watchmaker Alexander Shorokhoff In Exclusive Strategic Partnership

* Taps 46% Surge In Accessible Luxury

* Explore the handcrafted creations that bring the philosophy of “Art on the Wrist” to Indian collectors

Helios Luxe by Titan Company Ltd. continues to consolidate its leadership in India’s accessible luxury watch segment, riding on the wave of a 46% growth in the category. Strengthening its strategic focus on curated global partnerships, Helios Luxe has announced its exclusive association with Alexander Shorokhoff, the German independent watchmaker celebrated for its limited-edition timepieces that place avante garde art at the heart of fine mechanical craftsmanship. This launch reinforces Helios Luxe’s commitment to expanding its accessible luxury portfolio with distinctive international maisons that cater to India’s increasingly discerning and culturally attuned luxury consumer. With this addition, the brand anticipates sustained momentum in the accessible luxury segment in the upcoming fiscal year.

With 5 exclusive and 7 other international brands introduced to India over the past 18 months, Helios Luxe has emerged as a strategic gateway for global watchmakers seeking a meaningful entry into the country. By offering a platform that allows each maison to present its identity with authenticity, Helios Luxe continues to drive higher-value retail, deepen collector engagement and expand access to differentiated mechanical watchmaking.

In this context, the arrival of Alexander Shorokhoff aligns seamlessly with this vision, as the brand, guided by Alexander Shorokhov’s philosophy of “Art on the Wrist”, approaches watchmaking as a form of cultural expression, blending German engineering precision with bold artistic interpretation. Among the highlights of the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky and limited to 100 pieces worldwide, featuring a bold geometric dial and vivid colour palette that reflect the maison’s artistic identity. This forms a part of Helios Luxe’s curated offering of rare, individually numbered mechanical timepieces for discerning collectors.

Speaking on the launch, Mr. Rahul Shukla, VP & CSMO, Watches Division, Titan Company Limited, said, “The Indian luxury consumer today is increasingly drawn to brands with a strong narrative and clear creative identity. We are responding to this shift by deepening our portfolio of independent watchmakers while enhancing our after sales service standards. Alexander Shorokhoff embodies a story-led approach to fine watchmaking, and its entry into India reflects our commitment to curating culturally rooted, thoughtfully crafted, global maisons through Helios Luxe. Encouraged by the increasing traction for independent brands, we intend to deepen market reach by establishing 45 Helios Luxe boutiques across metros and select Tier 1 cities in the coming fiscal.”

Mr. Alexander Shorokhov, CEO of Alexander Shorokhoff Uhrenmanufaktur GmbH said, “India represents an exciting new chapter for us. We produce in very limited, numbered editions, and presenting these rare pieces to a vast and evolving luxury market like India is both exciting and meaningful. With Helios Luxe, we are introducing our manufactory to a country that deeply values culture, individuality and mechanical depth. We look forward to engaging with Indian collectors who appreciate rarity, strong narratives and a distinctive design language in the timepieces they choose to own.”

The India launch of Alexander Shorokhoff introduces a curated portfolio of 16 limited-edition timepieces spanning avant-garde, vintage-inspired and complication-led creations, including the Kandy Avantgarde 2, Winter, Sixtythree, Neva Brown, Neva Chrono, Full Calendar Cadamomo, Shar, Swan Lake Alarm, Lucky 8, Crazy Eyes Chrono, Flensi, Happy Second and Emotion Due. The collection features automatic, hand-wound and chronograph movements with in-house hand engraving and refined finishing, with most references limited to between 30 and 100 pieces worldwide. Each watch is handcrafted, assembled under the brand’s “one man, one watch” philosophy, individually numbered and available exclusively in India through 6 Helios Luxe boutiques.

Tata Motors To Power India’s Next Era Of Mass Mobility In India

* Wins Pan‑India Orders Of Over 5,000 Buses From Multiple State Transport Undertakings

Tata Motors, India’s largest commercial vehicle manufacturer, has been entrusted with cumulative orders of more than 5,000 buses and bus chassis from multiple State Transport Undertakings (STUs) across the country. The company has secured a significant share of these nationwide orders, reaffirming its position as India’s most preferred partner in mass‑mobility solutions. Each tender was awarded through a competitive e‑bidding process under the Government’s procurement system, with deployments scheduled in phases, as agreed with the respective STUs.

For decades, Tata Motors has been at the heart of India’s public transport journey—connecting people, enabling livelihoods and strengthening regional mobility. These new orders, secured from MSRTC (Maharashtra State Road Transport Corporation), GSRTC (Gujarat State Road Transport Corporation), NWKRTC (North Western Karnataka Road Transport Corporation), TGSRTC (Telangana State Road Transport Corporation), BSRTC (Bihar State Road Transport Corporation), RSRTC (Rajasthan State Road Transport Corporation), KSRTC (Kerala State Road Transport Corporation), Department of Road Transport (Haryana Roadways) and CTU (Chandigarh Transport Undertaking), highlight the company’s pivotal role in powering the next chapter of India’s mass mobility transformation.

Speaking on the collective order win, Mr. Anand S, Vice President and Head, Commercial Passenger Vehicle Business, Tata Motors Ltd., said, “This recognition by multiple State Transport Undertakings reflects the deep trust placed in Tata Motors’ mobility solutions. Our buses are designed to deliver comfort, safety and long‑term reliability across varied terrains and duty cycles. With strong product engineering and a lifecycle support ecosystem built around customer uptime, we continue to enable STUs to serve millions of passengers every day. These cumulative orders strengthen our position as the country’s preferred mobility partner and reinforce our commitment to shaping India’s public transport of tomorrow.”

The cumulative orders spans a wide range of Tata Motors’ passenger mobility solutions including Tata Magna, Tata Cityride, Tata Starbus, Tata Starbus Prime, Tata LPO 1618, LPO 1622 and LPO 1822 variants. These buses and bus chassis are configured for intercity, long-haul and intracity operations. They are designed to deliver reliable performance, passenger comfort and efficient operating economics across varied duty cycles.

Tata Motors has been a long-standing mobility solutions provider to State Transport Undertakings, private fleet operators and institutional customers across India. Its commercial passenger vehicle portfolio, ranging from 9-seaters to 55-seaters across multiple powertrains, supports mass mobility requirements nationwide. This is complemented by Sampoorna Seva 2.0, a comprehensive vehicle lifecycle management program covering maintenance support, assured turnaround times, genuine spare parts availability and breakdown assistance. Backed by a network of over 4,500 sales and service touchpoints, Tata Motors continues to enable safe, efficient and reliable public transportation across urban and rural India.

About Tata Motors Ltd (Formerly TML Commercial Vehicles Ltd):
Part of the USD 180 billion Tata Group, Tata Motors Ltd., (BSE: Scrip code 544569; NSE: Scrip code TMCV) is India’s largest and a globally renowned manufacturer of utility vehicles, pick-ups, trucks, and buses. With over eight decades of leadership in commercial mobility, the company is known for its innovation, reliability, and performance. Its advanced powertrains, connected technologies, and intelligent fleet solutions support a wide range of applications—from last-mile delivery to public transport while seamlessly driving the wheels of the nation’s economy. Guided by its brand promise Better Always, Tata Motors delivers future-ready solutions that enhance customer experience and drive sustainable growth. The company operates in India and South Korea, with a global presence across Africa, the Middle East, Latin America, Southeast Asia, and SAARC countries.

As per the Composite Scheme of Arrangement sanctioned by the Hon’ble National Company Law Tribunal, Mumbai Bench—amongst Tata Motors Limited, TML Commercial Vehicles Limited (the Company) and Tata Motors Passenger Vehicles Limited—the Company’s name was changed to Tata Motors Limited from TML Commercial Vehicles Limited (effective 29 October 2025), and its equity shares are listed on the BSE Ltd and the National Stock Exchange of India Limited.

WforWoman Makes History, Becomes First Indian Wear Retail Brand To Debut At Paris Fashion Week

After a landmark debut in New York last year, W’s Paris showcase signals the rise of contemporary Indian wear on the world’s most prestigious runway.

In a milestone moment for Indian fashion, WforWoman, from the house of Aditya Birla Fashion and Retail Ltd., has become the first Indian wear brand to present its Spring-Summer’26 collection at Paris Fashion Week, taking contemporary Indian fashion to one of the most influential platforms in the world.

W’s Paris showcase marks the next step in an ambitious global ascent. From New York to Paris, the brand’s runway presence signals a long-term global play for Indian fashion, placing the unique fashion sensibility of the modern Indian woman firmly within the international style conversation.

Speaking on this historic moment, Anant Daga, Chief Executive Officer – TCNS Division, Aditya Birla Fashion and Retail Ltd. said, “This runway showcase marks a significant milestone not only for our brand but for Indian fashion. For years, we have been redefining how the world perceives Indian ethnic wear, blending tradition with modernity to create fashion that resonates with the modern Indian woman. Seeing our silhouettes presented on the runway in Paris is both powerful and deeply meaningful. After stepping onto the international stage in New York last year, bringing our collections to Paris represents a natural progression and reinforces our belief that Indian design, storytelling, and style have a rightful place in the global fashion conversation. And we are only getting started.”

At Paris Fashion Week, W unveiled a carefully curated runway showcase spanning festive, occasion, and contemporary silhouettes. Each look captured the way Indian women celebrate today—balancing statement elegance with effortless wearability, thoughtfully reimagined for a global audience. The showcase moved beyond costume or couture, with high-street Indian ethnic wear stepping confidently onto one of the most influential platforms in global fashion and asserting its place within the highest echelons of international design.

With its seamless blend of heritage craftsmanship and contemporary design, WforWoman continues to push creative boundaries, setting new benchmarks in modern ethnic fashion. Building on its global debut at Paris Fashion Week, each capsule tells a summer story where tradition meets sunlit modernity. Designed for celebrations, getaways, and golden-hour moments, the pieces flow effortlessly from seaside escapes to city strolls, capturing the warmth, ease, and carefree elegance of modern Indian style.

Poetic Reverie: Summer Weddings

Soft pastels, ethereal silhouettes, and delicate embellishments come together to evoke the romance of summer weddings. Airy fabrics and intricate craftsmanship create occasion wear that feels opulent, graceful, and timeless.

Pristine Summer

Clean bicolour palettes and striking surface details define this expression of contemporary Indian dressing. Light, polished silhouettes create a refined wardrobe for sunlit daytime celebrations and elegant summer gatherings with a distinctly global sensibility.

Youthful Celebration

Vibrant prints, lively silhouettes, and playful embellishments capture the joyful spirit of celebration. Thoughtful details like flowing capes and charming potlis add a youthful, contemporary energy to festive dressing and celebratory moments.

Holiday: The Indian Way

Relaxed silhouettes, vivid prints, and graphic accents reimagine Indian resort dressing. Effortless and vibrant, the looks capture the carefree spirit of summer escapes and holiday celebrations.

With its Paris debut, W underscores a bold ambition: to position Indian ethnic wear as a dynamic, evolving force within global fashion. As international audiences increasingly embrace cultural crossovers and diverse narratives, W’s presence on the Paris stage sends a clear message- Indian fashion is stepping confidently onto the world stage, shaping the future of global style.

The collections showcased at Paris Fashion Week are now available across WforWoman stores nationwide and on the brand’s official website https://www.wforwoman.com/, bringing the runway edit directly to customers in India and beyond.