Kriti Sanon And Abhishek Sharma Unveil "The Beauty Secret" : A Whiter Smile With Colgate Visible White Purple

Link to the film: https://youtu.be/IuukMB96fe0?feature=shared

Colgate-Palmolive India has launched its latest campaign for Colgate Visible White Purple, featuring Bollywood star Kriti Sanon and Indian cricketer Abhishek Sharma, bringing together two of India’s biggest cultural forces of cinema and cricket to redefine teeth whitening as an integral part of every beauty routine. The campaign elevates teeth whitening from just an oral care routine to a modern beauty essential.
Coming on board for the campaign, Kriti Sanon said, “What drew me to this campaign was the idea of treating a smile as being crucial & central to beauty. As actors, we spend so much time on skincare and makeup, but a beautiful white smile is what truly sets you apart. Colgate Visible White Purple is that secret, literally the makeup you can start your day with. It’s backed by the science of color theory that I have seen work in other beauty categories which have been part of the regimen for a long time.”
Abhishek Sharma on his association with Colgate Visible White Purple shared, “For me, confidence comes from feeling & looking good whether on or off the field. With the added spotlight & cameras around now, grooming has even come to the picture. That’s what made this association with Colgate Visible White Purple feel authentic. A confident, white smile can make a real difference in making you feel confident & ready for always being camera ready.

The star of the campaign is Colgate Visible White Purple, a toothpaste that has taken the internet by a storm with its distinctive color. The Purple toothpaste works by the color theory cancelling yellow in teeth for a whiter smile. The technology is well established in beauty, from purple color correcting concealers in makeup to the color preserving purple shampoos in haircare. The distinctive color purple has been a breakthrough across categories in beauty both for its aesthetic appeal and effective functional benefit.

Through this campaign, the brand is entering the beauty and grooming category in association with two of the country’s most aspirational figures, Kriti Sanon and Abhishek Sharma. By linking teeth whitening to beauty rituals, the brand invites consumers to see their smile as a defining beauty asset.

Speaking about the campaign, Ayan Guha, Director, Marketing, Colgate-Palmolive India, said, “With Colgate Visible White Purple, we’re merging science and beauty to redefine oral care as a daily grooming essential. By pairing our color-correction technology with the influence of Kriti Sanon and Abhishek Sharma, we’re making a whiter smile an aspirational yet effortless first step in every beauty ritual..”

Designed as a high-impact, multi-platform rollout, the campaign will be amplified across television, digital, social media, and influencer-led content. It is part of Colgate’s broader strategy to drive premiumisation while strengthening its leadership in science-backed, beauty-forward oral care solutions.

With this launch, Colgate Visible White Purple continues to carve a distinctive space in the whitening category where innovation, beauty, and everyday routines come together to deliver a smile that looks as good as it feels.

CCOs, India: Kainaz Karmakar & Harshad Rajadhyaksha

CSO, India: Prem Narayan

ECD: Juneston Mathana

Creative Team: Virendra Saigaonkar, Shiladitya Saha, Barun Rakshit, Punya Arora

Account Management: Esha Datta, Shikha Seth, Manmohan Nandrajog

Agency Producer: Divyang Pandya

Planning Team: Prajakta Powdwal, Pranav Sabhaney

Production Partner: Hogarth, India

Director: Sohini Dasgupta

Producers: Ritwik Ghosh, Rahul Makwana

Team Colgate: Samir Singh, Gunjit Jain, Anagha Bhojane, Ayan Guha, Monica Sharma, Ira Shukla

About Colgate-Palmolive (India) Limited

Colgate-Palmolive is a caring, innovative growth company that is reimagining a healthier future for all people, and the planet. Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country, committed to delivering sustainable, profitable growth for its shareholders, while fostering an inclusive workplace for its people. With a primary focus on science-led innovations in Oral Care & Personal Care in the Indian market, the company is recognized for its leadership and innovative efforts in advancing sustainability and community well-being. Among its recent accomplishments, the company has made significant strides in reducing plastic waste and promoting recyclability, conserving water and energy at its manufacturing facilities, empowering women with financial and digital literacy and enhancing children's oral health through its flagship, Colgate Bright Smiles, Bright Futures® program. For more information about Colgate’s global business and how it is building a future to smile about, visit: www.colgatepalmolive.co.in

Adobe Introduces Photoshop, Acrobat And Firefly AI Student Offering For Free In India To Accelerate Vibrant Creator Economy

· In conjunction with the Government of India's emphasis on AI, Adobe commits flagship products to skill millions of students, empowering the next generation of India’s workforce.

· In partnership with NASSCOM FutureSkills Prime, Adobe will unlock access to *free, AI-first learning and certifications, enabling students to thrive in an AI-powered economy.

At the India AI Impact Summit, Adobe (Nasdaq: ADBE) — the global technology leader unleashing creativity, productivity and personalized customer experiences—today announced a strategic investment to accelerate AI-driven creativity and productivity for India’s next generation of talent. AI is changing how people create content, share ideas, build businesses and bring their passions to life. Adobe is enabling the next generation to be ready for AI-first careers by putting its industry-leading applications such as Firefly, Photoshop and Acrobat, into the hands of students for free, via accredited higher education institutions across India. The toolkit provides access to Adobe’s creativity and productivity software along with curriculum, training and credentials that will enable students to stand out when they graduate.

Adobe's announcement reinforces the Indian Government’s Create in India vision and complements the Union Budget 2026 which focused on creating two million jobs in the field of Animation, Visual Effects, Gaming and Comics (AVGC) by 2030. In partnership with the Government, Adobe will make its AI first offer, along with our industry endorsed curriculum, free for the 15,000 schools and 500 colleges that will have Content Creator Labs.

"Adobe is expanding the opportunity for creativity for millions of students across India, empowering them with AI skills, further accelerating Prime Minister Modi’s vision," said Shantanu Narayen, Chair and CEO, Adobe. “I look forward to seeing what the students of India create with Adobe's industry-leading tools, and in doing so accelerating Viksit Bharat.”

As students learn AI skills, they will benefit from Adobe's unique approach to generative AI and cutting-edge innovation — including access to AI-generated content that is safe and ready for commercial use, as well as choice and flexibility to work with other generative AI models directly in the applications.

Adobe Firefly—the all-in-one creative AI studio that brings together the world's best creative AI models in one place—seamlessly integrates the top industry models from partners like Google, OpenAI, Runway and more, so students have choice and flexibility with models and tools to generate in their own unique style. With Acrobat Pro, students can boost their productivity and collaboration, easily editing text and images to get their best work done.

Investing in India's AI and Creativity Ecosystem

Today's announcements will enable higher education institutions across India to offer students the AI-powered tools, as well as skills needed for future careers. As an extension of Adobe Digital Academy—the company’s global skilling and career pathway program—Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative in collaboration with the Ministry of Electronics and Information Technology (MeitY), to offer free, industry-relevant courses and certificates to learners across India.

This initiative will equip students with the creativity, productivity and AI-powered skills needed across key growth sectors including graphic design, video and visual effects, animation, gaming, marketing, media, e-commerce, education, and technology – preparing them for the demands of modern, rapidly evolving careers.

These announcements were made during the India AI Impact Summit 2026, where Adobe is a key partner in advancing the Government of India’s AI-led initiatives across creativity, human capital, and trust and safety in AI. Adobe Chair and CEO Shantanu Narayen is a keynote speaker and Adobe will showcase its latest innovations through a dedicated experience zone and participate in multiple panel discussions.

During the Summit, Adobe is showcasing 'Kathāvatār', a series of five Made in India Short AI Films based on Indian folklore, in partnership with the Ministry of Information and Broadcasting. The films have been created by a new generation of leading AI filmmakers and will premiere at the AI Theatre of the Ministry at the Summit.

Availability

Students across India can access the new offer via accredited higher education institutions.

About Adobe India

Adobe builds innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe began operations in India in 1997 as an engineering R&D center and has since grown into a strategic hub spanning product engineering, design, sales, customer experience, and corporate functions.

With 8,000+ employees across four campuses, India is Adobe’s second-largest workforce globally and contributes over a third of the company’s innovation agenda. Adobe India continues to drive global impact while making a meaningful difference in communities across the country.

Adobe is empowering everyone to create. For more information, visit www.adobe.com.

Credit Cards For The Modern Indian Lifestyle

Spending preferences are deeply personal, for modern Indian customers – some seek enriching experiences including travel, others value seamless shopping and smarter ways to manage everyday expenses. As customer expectations evolve towards convenience, flexibility, and value-driven experiences, credit cards have transformed beyond their traditional role as just payment instruments.

Today, credit cards unlock a world of possibilities, by offering a range of powerful features, including global acceptance, travel benefits, extended credit period, rewards, and much more. That is why choosing the right credit card can significantly complement individual lifestyles.

Here is a look at just a few of the top credit card options offered by India’s largest pure-play credit card player SBI Card, which help customers elevate their lifestyle.

AURUM

The AURUM is one of the most exclusive offerings by SBI Card. Cardholders enjoy indulgent stays and dining at Club Marriott Hotels across India and Asia Pacific, access to 1,000+ airport lounges worldwide with complimentary spa services at select Indian airports, and premium concierge services. The annual fee of ₹9,999 is reversed on achieving ₹12 lakh spends in the previous year. Additional benefits include complimentary movie tickets from BookMyShow worth up to ₹1,000 every month.

SBI Card ELITE

Designed for enthusiasts who value premium experiences and exclusive privileges, SBI Card ELITE cardholders can earn up to 50,000 bonus reward points annually upon achieving spends threshold, worth ₹12,500, along with 5X reward points on dining, departmental store, and grocery spends. The card also brings a host of lifestyle perks, including a welcome e-gift voucher worth ₹5,000, free movie tickets worth ₹6,000 every year, and complimentary fraud liability cover of up to ₹1 lakh. The SBI Card ELITE comes with an annual renewal fee of ₹4,999 plus applicable taxes.

SBI Card MILES ELITE

SBI Card MILES ELITE is the ultimate travel companion, combining luxury and functionality to elevate every trip beyond the ordinary. The credit card offers 5,000 travel credits as a welcome gift for an annual fee of ₹4,999. These credits can be redeemed for flights, hotels, and more, giving you a head start on your next trip. Enjoy Priority Pass membership, 8 complimentary domestic and 6 international lounge visits, plus a low forex markup of 1.99% for cost-efficient global travel. The card is also available in more variants, SBI Card MILES PRIME (₹2,999) and SBI Card MILES (₹1,499).

SimplyCLICK SBI Card

The SimplyCLICK SBI Card is designed for online shoppers seeking extra value on every spend. With a joining fee of ₹499 (plus taxes), it comes with a ₹500 Amazon.in gift card as a welcome benefit. Cardholders earn 10X reward points on partner brands like Apollo 24x7, BookMyShow, Swiggy, and Myntra, etc., and 5X points on other online purchases. Milestone rewards include travel vouchers worth ₹2,000 each on annual online spends of ₹1 lakh and ₹2 lakh.

SimplySAVE SBI Card

SimplySAVE SBI Card is an ideal choice for everyday spenders seeking consistent rewards across key lifestyle categories. Cardholders can earn 2,000 bonus reward points by spending ₹2,000 or more within the first 60 days of card issuance. Additional benefits include a 1% fuel surcharge waiver on fuel transactions between ₹500 and ₹3,000 at petrol pumps across India. The annual and renewal fee of ₹499 plus taxes is reversed from the second year onwards, on achieving annual spends of ₹1 lakh in the previous year.

SBI Card PRIME

SBI Card PRIME is designed for customers seeking a balanced mix of shopping, dining, travel, and lifestyle benefits. Cardholders receive a welcome e-gift voucher worth ₹3,000. The annual renewal fee of ₹2,999 plus taxes is waived on annual spends of ₹3 lakh, while annual spends of ₹5 lakh unlock an e-gift voucher worth ₹7,000 from Yatra.com or Pantaloons. Additional privileges include 4 complimentary international Priority Pass lounge visits per year (Prime Pro cardholders receive a complimentary Priority Pass membership), 8 complimentary domestic lounge visits annually, and bonus birthday rewards with 20 reward points per ₹100 spent during the birthday period, capped at 2,000 reward points per calendar year.

Cashback SBI Card

Cashback SBI Card is designed for individuals who seek cashbacks and rewards on every purchase – be it online or offline. The Cashback SBI Card offers 5% cashback on online spends and 1% on offline spends, with no merchant restrictions. The card comes with a joining fee of ₹999 plus taxes, and an annual renewal fee of ₹999 from the second year onwards. However, the renewal fee is waived if annual spends cross ₹2,00,000 — making this card a smart choice for those who prefer straightforward cashback over rewards.

SBI Card Pulse

Designed for fitness-focused individuals, SBI Card Pulse complements an active lifestyle with wellness-led benefits. Cardholders receive a Noise ColorFit Pulse 4 Pro smartwatch worth ₹7,999 as a welcome gift, along with a one-year FITPASS PRO membership providing access to gyms and fitness studios nationwide, and a Netmeds First membership for pharmacy savings. The annual and renewal fee of ₹1,499 is waived on annual spends of ₹2 lakh, while annual retail spends of ₹4 lakh earn an e-voucher worth ₹1,500.

Note: The features of all the products are subject to Cardholders T&C. For more information log on to SBI Card website)

Make Smarter Choices for Your Lifestyle

As customer expectations continue to rise and evolve, credit cards have become an integral part of their lifestyle. Credit cards are now thoughtfully designed to fulfil specific customer needs - whether you’re looking for air miles, airport lounge access, cashback or reward points on popular brands, exclusive deals on dining, or savings on fuel, these credit cards combine comfort with value.

The need of the hour is for you to choose the card that elevates your lifestyle—making every transaction smarter and more rewarding

Tata Group And OpenAI Forge A Foundational Partnership To Advance AI Transformation In India And Globally

The Tata Group, Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), and OpenAI have announced a multi-dimensional strategic partnership that will drive AI-powered innovation across enterprise, consumer, and social sectors. This partnership spans multiple high-impact areas, including powering AI-led innovation across Tata Group companies, joint efforts to drive AI transformation across industries worldwide, and establishing AI infrastructure.

Key Highlights:

Empowering Tata Group employees with Enterprise ChatGPT: Several thousand Tata Group employees will get access to Enterprise ChatGPT, accelerating innovation and productivity. In addition, TCS will leverage OpenAI’s Codex to boost software engineering outcomes.

Building industry-specific Agentic AI solutions: Under this partnership, OpenAI, with its leading Agentic AI solutions, and TCS, with its contextual knowledge of industries and deep AI skills, will come together to build impactful industry-specific solutions.

Joint go-to-market (GTM) initiatives: TCS and OpenAI will enable Indian and global enterprises to transform with AI-powered solutions tailored to their organizational contexts. Through this collaboration, TCS will help its customers accelerate AI-led transformation by deploying, integrating, and scaling OpenAI’s advanced AI platforms worldwide.

Developing AI infrastructure: TCS’s HyperVault unit and OpenAI have agreed to a multi-year partnership to develop AI infrastructure in India. In the initial phase, TCS will develop an AI infrastructure with 100MW capacity, with an option to scale to 1 GW. This infrastructure will power next-generation AI workloads and position India as a global AI hub.

Social Impact: The OpenAI Foundation and TCS will collaborate to provide AI training and resources to Indian youth, enabling them to apply AI responsibly and efficiently at scale. Together, they will develop technology toolkits for NGOs and launch initiatives focused on young people, with the objective of improving the livelihoods of at least one million Indian youth.

Sam Altman, CEO, OpenAI, said, “India is already leading the way in AI adoption, and with its talent, ambition, and strong government support, it is well placed to help shape its future. Through OpenAI for India and our partnership with the Tata Group, we’re working together to build the infrastructure, skills, and local partnerships needed to build AI with India, for India, and in India, so that more people across the country can access and benefit from it.”

N Chandrasekaran, Chairman, Tata Sons, said, “This deep collaboration between OpenAI and the Tata Group marks a major milestone in India’s vision to become a global leader in AI. We are pleased to partner with OpenAI to create state-of-the-art AI infrastructure in India. This is a unique opportunity for OpenAI and TCS to transform industries. Together we will skill India’s youth and empower them to succeed in the AI era.”

TCS established HyperVault in 2025 with a vision to deliver gigawatt-scale secure, reliable, large-scale AI-ready infrastructure for hyperscalers and AI-driven organizations. Powered by green energy, it will offer purpose-built, liquid-cooled data centers with high rack densities and network connectivity across all key cloud regions. This partnership marks a pivotal moment in India’s vision to become a global leader in AI and build an ecosystem that accelerates AI development and adoption.

HDFC Mutual Fund Encourages Financial Awareness Through ‘Barni Se Azadi – An Investor Education Initiative’

HDFC Mutual Fund through its Investor Education and Awareness Initiative, has unveiled two investor education films capturing its on-ground participation at the 2026 Magh Mela in Prayagraj. The films, centred around the ‘Barni Se Azadi’ initiative and the culturally resonant Diya Floating activity, reinforce the importance of moving beyond traditional savings practices towards informed, long term investing.

The first film documents the ‘Barni Se Azadi’ activation at the Magh Mela. Set against the vibrant backdrop of one of India’s largest religious gatherings, the film conveys a simple yet powerful idea: dreams are not meant to remain locked away in a traditional barni. They grow when they are set free through investing.

At the heart of the activation was a giant Barni installation symbolising conventional household savings practices. Visitors were invited to select a dream through a digital interface. As each aspiration was chosen, a visual cloud rose into the sky, representing dreams being set free and the beginning of a journey towards financial independence. The film captures real-like interactions and reactions, highlighting how relatable storytelling can spark conversations around financial awareness.

The second film focuses on the Diya Floating activity organised on the occasion of Maghi Purnima. Deeply rooted in cultural tradition, the activity invited participants to float dream-inspired diyas carrying personal aspirations such as owning a home, purchasing a vehicle, or securing a child’s education. Upon completing the ritual, the ceremonial plate revealed a simple message: “Nitya Nivesh Karoon. Swapna Satya Karoon.”

The on-ground campaign ran from January 12 to February 15, 2026, aligning with the peak footfall period of the Magh Mela. Activities included the giant Barni installation, nukkad nataks across multiple Mela locations, an AI enabled photo booth, and the Diya Floating engagement.

Through these films, HDFC Mutual Fund reiterates its commitment to taking investor education beyond conventional platforms, leveraging large community forums and culturally meaningful moments to promote informed financial participation across diverse audiences.
Watch the videos here:

· Magh Mela Mein kiya Sapno Ko Azad | Barni Se Azadi: https://www.youtube.com/watch?v=dBpnQU25yjA

· Magh Mela Hua Roshan Sapno ke Diyo Se: https://www.youtube.com/watch?v=rvMgVCqcUs8
Benefits of SIP (Systematic Investment Plan)

- Freedom from market timing

- Well-suited for long-term wealth accumulation

- Disciplined wealth creation

To know more visit https://www.hdfcfund.com/learn/barni-se-azadi
An Investor Education and Awareness Initiative

Visit https://www.hdfcfund.com/information/key-know-how to know more about the process to complete a one-time Know Your Customer (KYC) requirement to invest in Mutual Funds. Investors should only deal with registered Mutual Funds, details of which can be verified on the SEBI website (www.sebi.gov.in/intermediaries.html). For any queries, complaints & grievance redressal, investors may reach out to the AMCs and / or Investor Relations Officers. Additionally, investors may also lodge complaints directly with the AMCs. If they are not satisfied with the resolutions given by AMCs, they may raise complaint through the SCORES portal on https://scores.sebi.gov.in/ SCORES portal facilitates investors to lodge complaint online with SEBI and subsequently view its status. In case the investor is not satisfied with the resolution of the complaints raised directly with the AMCs or through the SCORES portal, they may file any complaint on the Smart ODR on https://smartodr.in/login.

To learn more about SIPs, visit: www.hdfcfund.com/sip

Louis Philippe Launches ‘Ticket To Bahamas’ Collection – A Refined Celebration Of Coastal Luxury For SS’26

An elevated expression of resort elegance, crafted for the modern gentleman

Louis Philippe, the premium menswear brand from the house of Aditya Birla Lifestyle Brands Limited, introduces ‘Ticket to Bahamas’, its Spring Summer 2026 collection inspired by the relaxed glamour of luxury beach clubs and sun-drenched tropical escapes.

Rooted in the spirit of elevated resort living, the collection captures the vibrancy of summer through a sophisticated interplay of colour, texture, and silhouette. Zesty citrus tones reminiscent of sunlit orchards meet soft sorbet pastels that evoke the cool indulgence of frozen summer treats. The palette transitions seamlessly from refreshing lemon and orange hues to calming, sun-washed neutrals.

Designed for the contemporary man who values ease as much as elegance, the collection brings together breathable linens and lightweight fabrics in relaxed yet refined silhouettes. Crisp linen shirts in citrus-tinted hues lend effortless polish, while pastel polos and sorbet-toned shorts introduce understated playfulness. Tropical-printed shirts and relaxed shackets, detailed with subtle vintage yacht club influences, complete the offering with a distinctively modern, resort-inspired character.

Speaking on the launch, Anil S Kumar, Chief Business Officer, Louis Philippe, said, “Ticket to Bahamas collection reflects the indulgent ease of a luxury beach club experience. With breathable fabrics, vibrant summer hues, and relaxed yet sophisticated silhouettes, the collection captures the confidence and effortless refinement that define the Louis Philippe man during the summer season.”

Versatile and thoughtfully crafted, Ticket to Bahamas transitions seamlessly from destination holidays and poolside brunches to seaside evenings and leisurely city engagements. Airy textures, sun-washed palettes, and contemporary tailoring come together to create a summer wardrobe that is indulgent, refreshing, and unmistakably refined.

The collection is available at Louis Philippe stores across India, leading authorized retailers, online at www.louisphilippe.abfrl.in, and via the brand’s mobile app.

About Louis Philippe

Louis Philippe is a leader in the premium menswear segment in India. It is a brand that is in constant pursuit of providing consumers with premium, high-quality merchandise ranging from apparel to footwear and accessories. The brand that is synonymous with the Upper Crest is the epitome of elegance because of the fine fabrics and craftsmanship it brings to its customers. Over the years, Louis Philippe has introduced several new innovations such as the Permapress line of wrinkle free shirts, the Gods and Kings line crafted from the world’s finest cotton fabrics, the Perfect Shirt that redefines formal shirts, etc.

About Aditya Birla Lifestyle Brands Limited:

About Aditya Birla Lifestyle Brands Limited: Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Company’s brand portfolio includes India’s most established and trusted names—Louis Philippe, Van Heusen, Allen Solly, and Peter England—each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India.

The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok—transitioned under the Company’s management in 2022—has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

For further information, please contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited (ABFRL) | janet.arole@abfrl.adityabirla.com

Godrej Enterprises Storage Solutions Business Delivers Advanced Rack‑Clad Warehouse, Sets A Benchmark In Engg Excellence

The first‑of‑its‑kind in India, the 120‑foot automated rack‑clad facility reflects the Group’s commitment to nation building and next‑generation industrial infrastructure.

The Storage Solutions business of Godrej Enterprises Group (GEG) has today successfully delivered one of India’s most advanced Automated Racking System (ARS) Rack‑Clad warehouses. The solution has been delivered for one of the country’s leading pharmaceutical companies, marking a significant milestone in India’s evolving manufacturing infrastructure.

Rising to 120 feet (36 metres), the high‑bay Automated Rack‑Clad warehouse reflects engineering‑led innovation designed and executed in India, integrating structural racking, automation, and cladding into a single system. Within a compact footprint of 11,490 square feet, the facility accommodates 6,316 pallet positions, enabling high‑density, fully automated storage and retrieval with minimal manual intervention. The system enhances inventory accuracy, throughput, traceability, and operational reliability, meeting the stringent demands of large‑scale pharmaceutical operations.
Measuring 216 feet (66 metres) in length and 56 feet (17 metres) in width, the structure maximises vertical capacity, enabling scalable growth without proportional increases in land use or construction timelines

Mr. Vikas Choudaha, Business Head – Storage Solutions, Godrej Enterprises Group, said, “This project is a powerful demonstration of what Indian engineering and manufacturing excellence can achieve when innovation is guided by purpose. At Godrej Enterprises Group, we see infrastructure not just as a commercial deliverable but as a contribution to the nation’s progress. This first/one-of-its-kind ARS Rack‑Clad Warehouse enables scale, efficiency, and reliability, all within a compact footprint, and reflects our commitment to building future‑ready solutions for industries that are vital to India’s economic growth.

The installation was executed through a rigorous three‑stage process, beginning with rack structure assembly, followed by on‑site installation activities that demanded exceptional precision, safety standards, and engineering discipline. The final phase involved the cladding of the structure, completing its transformation into a fully enclosed, standalone automated warehouse.

India’s pharmaceutical industry is a cornerstone of the country’s global trade and manufacturing strength, with the sector projected to reach US$450 billion by 2047. Advanced infrastructure solutions such as high‑bay warehouses will be critical enablers of this growth by supporting faster, safer, and more scalable material movement.

Through this landmark project, Godrej Enterprises Group’s Storage Solutions business reinforces its role as a nation‑building partner, delivering world‑class industrial infrastructure that strengthens India’s manufacturing ecosystem and enhances its standing on the global stage.