Aditya Birla Jewellery, Launches Its Festive Collection Through A Musical Celebration Of Legendary Song, “Dil Abhi Bhara Nahin”

Celebrate the season with a timeless classic, a fresh story, and an endless love for jewellery

Indriya by Aditya Birla Group celebrates the festive season with its new collection, ‘Alka’, unveiled in a soulful music video with a recreated legendary song, “Dil Abhi Bhara Nahin”. The video features Aditi Rao Hydari and Siddharth coming together for the first time on screen, showcasing their real-life chemistry in a story that redefines modern romance.

Soulfully composed by Sneha Khanwalkar, and written and directed by Anvita Dutt, the film tells an endearing tale of a couple stealing special moments amid festive grandeur. It taps into a cultural shift—deepening bonds and cherishing moments with the people who matter most. The story is about finding the ‘us’ in the ‘we’—discovering intimate, personal connections within our closest circle. From a woman’s love for her jewellery to her love for those she holds dear, Indriya’s jewellery becomes a timeless expression of these emotions.

The festive collection is inspired by the mythical city of Kubera, the God of Wealth and Prosperity, and celebrates the beauty and abundance of festivity. Crafted in gold, diamonds, and polki, the collection features opulent necklaces, earrings, and bangles — perfect for every festive moment. Rooted in ancient lore where lotuses bloom eternally, swans glide gracefully, and peacocks shine in moonlit palaces - every design of Alka brings to life timeless symbols of grace, prosperity and celebration. Crafted with festive joy, Indriya’s Alka Collection will make you fall in endless love as your heart sings “Dil Abhi Bhara Nahin”. 

Speaking on the campaign, Sandeep Kohli, CEO, Indriya, said, “We see jewellery as a powerful symbol of the bonds that truly matter. This campaign is our ode to the quiet, personal moments that make the festive season so special—the ones you share with the people who are closest to your heart. Aditi and Siddharth’s real-life chemistry brought this narrative to life beautifully, showing that true luxury isn't in grand displays, but in the small, heartfelt connections we cherish."

Shantiswarup Panda, CMO, Indriya, added “Indriya’s exquisitely designed festive collection, ‘Alka’, is inspired by the beauty and bountifulness of Alkapuri, the mythical abode of Kubera the God of wealth. This collection embodies the warmth & prosperity of the festive season,  along with the deep longing for those closest to our hearts. Our campaign beautifully brings out this endless love through endearing chemistry between Aditi Rao and Siddharth stealing a moment amid festive celebrations. This festive season, Indriya unveils the full version of the soulful, reimagined rendition of the classic song, Dil Abhi Bhara Nahi, offering a fresh, emotional ode to the endless love the brand celebrates.”

Tanuja Bhat, Senior Executive Creative Director & Creative Head, Beauty & Luxury Collective, Ogilvy West, added, “For a brand like Indriya that stands for endless love for her jewellery, we wanted to carve out a new, intimate space within the festive narrative. The film captures a sweet story of Aditi stealing a special moment with Siddharth during a Diwali party, using an Indriya ring, creating her own ‘us’ within the ‘we’.”

With 29 stores in 15 cities, Indriya continues to grow its presence across India and captivate consumers with expert craftsmanship and intricate designs, each crafted with endless love. Indriya celebrates a woman’s love for jewellery by offering a variety of designs for all occasions, from everyday wear to special celebrations, and exquisite bridal jewellery, with over 20,000 designs in gold, polki and diamond.

Bombay Dyeing & Manufacturing Company Appoints “Rohit Santhosh” As CEO Of Bombay Realty

Bombay Dyeing & Manufacturing Company Ltd. is pleased to announce the appointment of Rohit Santhosh as Chief Executive Officer (CEO) of Bombay Realty, effective 18 September 2025. This appointment is made under the company’s senior management designation.

Rohit Santhosh brings over 17 years of experience in the real estate sector, with an impressive track record across residential, commercial, industrial, and renewable projects. A graduate of NIT Allahabad and an alumnus of the Indian School of Business (Hyderabad), Mr. Santhosh has held key leadership roles at CapitaLand, Godrej Properties, Lodha Group, and Shapoorji Pallonji.

At Bombay Realty, he will lead the company’s vision for growth and innovation, steering strategic direction, enhancing operational excellence, expanding project development footprints, and ensuring sustainable, high-quality delivery across all verticals. 

Rohit Santhosh brings over 17 years of diverse experience in the Indian real estate development sector. He has held senior leadership roles at some of the country’s most prominent real estate companies, including CapitaLand, Godrej Properties, Lodha Group, and Shapoorji Pallonji, where he successfully led projects across residential, commercial, industrial, and renewable segments. A graduate of NIT Allahabad and an alumnus of the Indian School of Business (Hyderabad), Mr. Santhosh combines strong technical expertise with strategic leadership, making him well-positioned to drive Bombay Realty’s next phase of growth and innovation.

Decathlon To Host 50+ Cleanup Events Nationwide, Strengthening Sustainability Commitment

• Plans 50+ events with over 6000 participants across India 

• Aims to create a sustainable ecosystem that inspires connection, collaboration, and community. 

 

Decathlon, the global multi-specialist sports brand, today announced its nationwide 8th edition of the World Cleanup Day 2025, with over 50 events across India bringing together more than 6,000 participants. Building on the success of last year’s campaign where 3,600+ participants collected over 7,000 kilograms of waste; Decathlon continues to strengthen its sustainability commitment with the belief that “the world is our playground.” From beaches to forests, lakes to neighborhood playgrounds, participants and partner NGOs from across India will come together to clean and protect diverse landscapes, ensuring these spaces remain sustainable and thriving.

 

As part of its long-term sustainability strategy, Decathlon integrates circularity into its business model through repair services, buyback, resale programs, and its Second Life initiative, making sports more accessible and affordable while reducing product waste. Through these efforts, Decathlon actively engages with customers and students of all age groups to raise awareness about waste management and the circular economy. Decathlon collaborates with specialised waste management partners to ensure all materials from the cleanup drive are processed responsibly, prioritizing recycling and channeling the remainder into energy recovery. The waste management is handled through trusted partners, ensuring credible management of waste from all the sites. 

 

This year’s initiative is being organized in collaboration with NGOs, Local Authorities and Decathlon volunteers across the country, highlighting the power of partnerships and collective action in creating sustainable environmental impact. By linking sport with environmental responsibility, Decathlon offers participants an opportunity to experience the true meaning of “collective responsibility” through activities such as beach cleanups, hike plogging, lake and forest cleanups and playground cleanups. 

 

Speaking on the initiative, Annie George, Leader Sustainable Development, Decathlon India said, “World Cleanup Day gives us an opportunity to stand by our mission and demonstrate our belief that the ‘world is our playground’, where every space is an opportunity to move, play and embrace the joy of sport. As a responsible brand, we are mindful of the impact of our activities on the environment, and we are taking action to reduce and manage waste across our value chain. We are committed to giving purpose to 100% of our operational waste through recycling and scientific disposal and are progressing steadily towards this goal. This initiative is another step in Decathlon’s ongoing sustainability journey and its commitment to a healthier future. 

 

ABOUT DECATHLON

A global multi-specialist sports brand catering to beginners and top athletes, Decathlon is an innovative maker of sporting goods for all skills. With more than 100,000 teammates and 1,700 stores worldwide, Decathlon and its teams have been working ever since 1976 to fulfil an ongoing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.

Croma Announces iPhone 17 Offers Across Stores, TRiBE By Croma, Croma.com And Tata Neu

~ Avail of exchange bonus up to ₹12,000, earn up to 10% NeuCoins, get up to 20% off on Apple accessories~

 

Croma, India’s leading omni-channel electronics retailer from the Tata Group, today announced a special line-up of customer offers on the new iPhone 17 range across Croma stores, TRiBE by Croma outlets, Croma.com and the Tata Neu app. The launch campaign opens with a sale window from 19–27 September, followed by extended offers through 26 October, with select benefits continuing thereafter.

 

Customers can explore and purchase iPhone 17 from a nationwide network of 560+ stores of Croma and TRiBE by Croma - Croma’s dedicated Apple-authorised reseller, across 206 cities, as well as via Croma.com and Tata Neu, for a seamless, omnichannel experience. TRiBE by Croma offers a premium Apple shopping experience with trained specialists and the full Apple portfolio, ensuring expert assistance from selection to setup.

 

From 19–27 September, customers can get up to ₹12,000 exchange bonus, earn up to 10% NeuCoins* with Tata Neu HDFC Card, and avail no-cost EMI options* on eligible iPhone 17 purchases made at Croma and TRiBE stores and online on Croma.com and Tata Neu. As a special offer, applicable only during this launch sale window, customers can get up to 20% off on select Apple accessories, ideal for completing the iPhone setup with cases, chargers and audio gear.

 

Commenting on the announcement, a spokesperson at Infiniti Retail Ltd, said, “Each year customers look to Croma for the most dependable iPhone buying experience with great value on exchange, transparent finance options, assured accessories and expert guidance. With our special iPhone 17 offers, we have simplified the upgrade journey across every channel spanning our Croma stores, TRiBE by Croma, Croma.com and Tata Neu, so customers can pick the iPhone they love and unlock meaningful savings and rewards.”

 

Disclaimer: Offers are time-bound and subject to eligibility, partner bank/card, product availability, device valuation for exchange, and city/channel. NeuCoin issuance/redemption is governed by Tata Neu’s program rules. Finance offers (including no-cost EMI) are subject to bank T&Cs and may vary by tenure and model. Please check in-store or on Croma.com for the latest details.

 

About Croma:

Infiniti Retail Ltd. is one of the first organised consumer durables and electronics retailers in India operating under the brand name Croma. With over 560+ stores across 200+ cities, the company continues to aggressively open new stores to expand its presence especially in suburban region of metro cities along with tier-2 and tier-3 cities. Croma offers its customers a world-class ambience to shop both in-store and staged at www.croma.com and allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both worlds. Through its deep integration with the Tata Neu ecosystem, the products from Croma are also available on the Tata Neu app. Recently, Croma was featured among the 100 most valuable Indian brands by Brand Finance India 100 report.

Powerhouse Ranveer Singh In Kansai Nerolac’s New Campaign Of The Legendary Jingle Reimagined

Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India, reintroduces one of the most memorable moments of Indian advertising with a contemporary twist. Its legendary jingle returns in a brand-new avatar “Ghar Ki Raunak Lautani Ho”, starring Bollywood’s powerhouse of talent and energy Ranveer Singh and is conceptualised by FCB Ulka.

 

With “Ghar Ki Raunak Lautani Ho”, Kansai Nerolac captures the evolution and warmth of family life. It serves as a reminder that the true beauty of a home lies not just in its walls but beautifying the home together. The campaign calls out the trend of family detachment and seeks to reignite the joy of being present for one another.

 

In the TVC, Ranveer steps into the life of an everyday Indian family whose home has lost a bit of its charm, with members spending time by themselves. Using Kansai Nerolac’s wide range of products, he helps them rediscover joy, warmth and togetherness through a stunning home evolution. The film beautifully weaves the emotional bond between families and their homes, emphasised by the unforgettable Nerolac tune that generations have grown up humming. It vividly brings alive Kansai Nerolac’s vision of designing solutions that protect, inspire and touch lives every day.

 

Link to the TVC: https://youtu.be/SJVcOe8PWfU?si=FbawjGk_zEDI1oHO 

 

On his association for the campaign Ranveer Singh said, “Walls of our homes are silent witness to our laughter, our stories, and the bonds we build as a family. That spirit of togetherness and celebration is what Kansai Nerolac has always stood for. What excites me the most is how this legendary jingle has been reimagined for today, and while it carries that nostalgia, it feels fresh and contemporary. This partnership is not just an ad but a reminder of the joy we all share under one roof, and I am happy to bring it to you.”

 

Speaking on the campaign, Pravin Chaudhari, Managing Director, Kansai Nerolac Paints Limited, commented, “The Nerolac jingle has always been more than just a catchy tune - it’s a feeling. It brings back memories of home, warmth, family, and togetherness. For years, it’s been a part of India’s advertising soundscape, instantly making people smile. By bringing it back in a fresh new way, we’re not just celebrating our legacy - we’re making sure it connects with today’s generation too and who better than the powerhouse himself, Ranveer Singh who brings the energy and charm to this. His ability to connect with people of all ages makes him the ideal choice to carry this very legacy forward.”

 

“Our leadership in painting solutions, backed by years of experience and Japanese technology, helps us bring colour and life to Indian homes. Innovation and quality have always been at the heart of what we do. Our new campaign - ‘Jab Ghar Ki Raunak Lautani Ho’ - reflects that belief, presented in a way that feels fresh and relevant today”, He adds.

 

Kartikeya Tiwari, Digital Creative Partner, FCB Ulka shared, “FCB Ulka is known for creating timeless communication for brands over years. But more importantly, we keep every piece of communication relatable and relevant to the times and culture. For this campaign, we came across an insight that family members under one roof are spending time in isolation, hidden behind doors and screens. So, ‘Make the living rooms come alive again’ became the creative brief.  The solution was a stimulus that every family member relates to, the iconic Nerolac jingle. By changing just one word, we wanted to create a pause, a nudge, a smile…and hopefully remind people that while trends may come and go, the joy of togetherness will be timeless.”

 

Credit List

Brand: Kansai Nerolac Paints Limited

Nerolac Team: Pravin Chaudhari, Rohit Malkani, Ramkrishna Naik, Ankush Bapna, Shrenik Shah, Amrita Agicha

Agency: FCB Ulka

Group CEO, FCB India & South Asia: Dheeraj Sinha 

Chief Executive Officer: Kulvinder Ahluwalia 

Digital Creative Partner: Kartikeya Tiwari

National Planning Director: Ajay Ravindran 

President: Vandana Joshi 

Creative Team: Vishal Nicholas, Chandrashekhar Dey, Paresh Jadhav, Parth Pandya, Kshitija Raut

Account Management: Abhimanyu Juneja, Ricky Barretto, Shivam Dave

Strategy Team: Akhil Vadan

Production House: Mangata Films

Director: Karan Kapadia

Producer: Ashi Dua & Karan Kapadia

Axis Mutual Fund Launches ‘Axis CRISIL-IBX Financial Services 3-6 Months Debt Index Fund’

(An open-ended Constant Maturity Index Fund tracking the CRISIL-IBX Financial Services 3-6 Months Debt Index. A relatively low-interest rate risk and relatively low credit risk.)

 

Fund Snapshot: - ·         Benchmark: Crisil-IBX Financial Services 3-6 Months Debt Index NFO Date: 18th Sep 2025 to 23rd Sep 2025   Minimum Investment: Rs. 5,000 and in multiples of Rs. 1/- thereafter Fund Manager: Aditya Pagaria Exit Load: Nil

 

Bangalore| September 18, 2025: Axis Mutual Fund, one among the fastest growing fund houses in India, announced the launch of their New Fund Offer – Axis CRISIL-IBX Financial Services 3-6 Months Debt Index Fund. It is an open-ended Constant Maturity Index Fund tracking the CRISIL-IBX Financial Services 3-6 Months Debt Index with a relatively low-interest rate risk and relatively low credit risk). Managed by Aditya Pagaria, the fund will follow the Crisil-IBX Financial Services 3-6 Months Debt Index. The minimum investment amount is Rs. 5,000/- and in multiples of Rs. 1/- thereafter. The fund does not have an exit load and the NFO period is from 18th Sep 2025 to 23rd Sep 2025.

 

Axis CRISIL-IBX Financial Services 3–6 Months Debt Index Fund

The investment objective of the scheme is to provide returns corresponding to the total returns of the securities as represented by the CRISIL-IBX Financial Services 3–6 Months Debt Index before expenses, subject to tracking errors/tracking difference. There is no assurance that the investment objective of the scheme will be achieved.

 

The scheme will allocate 95–100% of its assets to fixed income instruments that replicate the index, with the remaining portion invested in debt and money market instruments to maintain liquidity. For detailed asset allocation and investment strategy, please refer to the SID. In line with the index, the fund will buy and hold ~6m securities till their residual maturity reaches 3m, then re-balance the portfolio by selling these securities and again buying 6m assets. The fund structure allows flexibility to investors to tailor their entry and exit according to individual objectives.

 

Commenting on the launch of the fund, Mr. B. Gopkumar, MD & CEO, Axis AMC said, “"We are pleased to introduce the Axis CRISIL-IBX Financial Services 3–6 Months Debt Index Fund, a strategic addition to our passive debt suite. This fund offers investors a low-duration, high-quality portfolio focused on the financial services sector. The fund is ideal for those seeking to balance risk and return over the short term. This launch reinforces our commitment to delivering cost-effective, transparent solutions that cater to evolving investor needs."

 

Key Attributes of the Fund

·         Index YTM: Index has a mix of 3 - 6 months CPs, CDs and corporate bonds in the financial services sector. Currently, YTM of the Index is at 6.42% as on 15th Sep 2025. 

·         Low-Cost Passive Investment: A cost-efficient, hassle-free solution for investors seeking exposure to fixed income without the high fees associated with actively managed funds.

·         High-Quality Portfolio: Focused on investing in AAA-rated assets, ensuring a relatively higher degree of protection and stability.

·         Reduced Bias in Security Selection: Being a passively managed fund that aims to replicate its benchmark, it ensures minimal bias in the selection of securities, maintaining transparency and consistency.

·         Simple and Easy: A straightforward investment strategy focused on a constant maturity portfolio within the Financial Services sector, offering clarity and simplicity to investors.

 

For more information, please visit www.axismf.com.

Air India Express Announces Direct Flights Between Bengaluru And Bangkok

Flights to Bangkok begin from October 18, 2025, adding connectivity to the Thai capital from Lucknow, Pune, and Surat.

Strengthening its international network from Bengaluru, Air India Express has announced daily direct flights between Bengaluru and Bangkok, starting from October 18, 2025. The new service will offer travellers from Bengaluru and neighbouring regions convenient, non-stop connectivity to Thailand, especially, during the upcoming festive and holiday season. To celebrate the launch, the special introductory Xpress Value fares start at ₹16,800 for a round trip. The one-way fares for Bengaluru - Bangkok is ₹9,000 and Bangkok – Bengaluru is ₹8,850. Bookings are now open on the airline’s award-winning website, airindiaexpress.com, mobile app, and other major booking channels.

Bangkok, one of Southeast Asia’s most visited destinations, is renowned for its vibrant culture, nightlife, cuisine and temples.  This new route to the Thai capital provides greater choice and convenience for both leisure and business travellers.

This launch further strengthens Air India Express’ presence in Thailand. The airline already connects Bangkok with Lucknow, Pune, and Surat, and operates direct flights between Hyderabad and Phuket. 

Bengaluru is the largest domestic station of Air India Express, with 440 weekly flights directly connecting 30 domestic destinations and 4 international destinations. The airline has recently expanded its domestic network from Bengaluru, launching new direct services to Ahmedabad, Chandigarh, and Dehradun, enhancing connectivity between the tech capital and these cities.

Elevating the travel experience, Air India Express offers ‘Xpress Biz’ seats, the airline’s business-class equivalent, across more than 40 new aircraft, along with ‘Xpress Ahead’ priority check-in, boarding and baggage handling. Guests can also savour ‘Gourmair’ hot meals, a chef-curated menu that blends authentic regional recipes with popular international favourites, served warm.

As part of its ‘Tales of India’ initiative, Air India Express celebrates the nation’s rich heritage with over 50 unique tail designs inspired by traditional art forms from more than 25 states, featuring patterns such as Sozani embroidery from Kashmir in the North, Assamese Jaapi motifs from the North-East, Bengal’s Kalighat painting from the East, Warli from the West, and Chittara from the South, among many others, showcasing India’s timeless craftsmanship and vibrant cultural diversity.

From Bengaluru: Air India Express operates over 440 weekly flights from Bengaluru connecting directly to 30 destinations including Ahmedabad, Bagdogra, Bhubaneswar, Chandigarh, Chennai, Dehradun, Goa, Guwahati, Gwalior, Hindon, Hyderabad, Indore, Jaipur, Kannur, Kochi, Kolkata, Kozhikode, Lucknow, Mangaluru, North Goa, Patna, Pune, Ranchi, Sri Vijaya Puram (Port Blair), Surat, Thiruvananthapuram, Tiruchirappalli, Varanasi, Vijayawada, Visakhapatnam and four international destinations: Abu Dhabi, Bangkok, Dammam, and Kathmandu. Additionally, the airline provides one-stop connectivity to six domestic destinations: Agartala, Delhi, Dibrugarh, Dimapur, Imphal, and Mumbai and 13 international destinations: Al Ain, Bahrain, Doha, Dubai, Jeddah, Kuwait, Muscat, Phuket, Ras al Khaimah, Riyadh, Salalah, Sharjah, Singapore

 

About Air India Express

 

Air India Express, is a Tata Enterprise and a subsidiary of Air India, operating over 500 daily flights, connecting 41 domestic and 17 international airports, with a fleet of 115 aircraft, comprising 75 Boeing 737s and 40 Airbus A320s. Air India Express invites guests with the proposition to ‘Fly As You Are’, using thoughtfully considered technology to enable flyers to personalise their travel experience. The airline offers ‘Gourmair’ hot meals, comfortable seats, and a host of exclusive loyalty benefits with a sense of unique Indian warmth, and an award-winning digital experience on its mobile app and website, airindiaexpress.com.