Third Wave Coffee And HarperCollins India Launch “Paperbacks & Pour Overs” To Celebrate The Joy Of Reading Over Coffee

This World Book Day, Third Wave Coffee, India’s beloved homegrown coffee brand, and HarperCollins India, a leading global publisher, come together to launch “Paperbacks & Pour Overs” - an initiative that brings the timeless love for books and brews to life.

Thoughtfully curated, Paperbacks & Pour Overs aims to create warm, welcoming corners for readers and coffee lovers at select Third Wave Coffee cafés across the country. These cafés will feature a handpicked HarperCollins Discovery Set—an engaging collection of popular and bestselling titles from both local and international lists. Housed on dedicated bookshelves, the selection will be refreshed periodically, ensuring there’s always something new to explore. These literary additions are designed to transform each café into a cozy reading nook—inviting comfort, sparking conversations, and offering a moment of quiet reflection for solo readers and book lovers alike, all while enjoying their favourite brews.

“At Third Wave Coffee, we’ve always believed that our cafés are more than just places to grab a great cup — they’re where people pause, connect, and create. Coffee and books have always come together effortlessly, and with Paperbacks & Pour Overs, we’re excited to give this natural pairing a place in our spaces. This partnership is a celebration of two rituals — reading and brewing — and we're proud to bring them to life for our community,” said Rajat Luthra, CEO, Third Wave Coffee 

Coffee and books have always come together — it’s the most obvious and timeless pairing. This partnership simply gives that everyday magic a curated corner to thrive in.With this effort, Third Wave Coffee aims to seamlessly weave reading into everyday café culture, spotlighting the timeless connect between coffee and books.

Speaking about this initiative, Shabnam Srivastava – GM Marketing, HarperCollins India, adds, “As we go ahead with our plan of building READ[er] communities, we are thrilled to have Third Wave Coffee as our partners to jointly build up on the bond between coffee and books as we endeavor to add another dimension to the coffee-lovers' experience by bring them a list of curated books to read as they sip!”

While the books are not for sale, customers are encouraged to pick up a paperback, read while sipping their favorite pour-over, and place it back for someone else to enjoy. The partnership also paves the way for a series of literature-led experiences, including author-led masterclasses, interactive workshops, book meetups, and co-branded merchandise—all thoughtfully designed for those who enjoy their books with a side of brew. Together, Third Wave Coffee and HarperCollins India aim to bring the café brand’s literary vision to life: connecting readers with stories, and stories with spaces that inspire.

With Paperbacks & Pour Overs, Third Wave Coffee and HarperCollins India are brewing a shared space for literature and lifestyle to meet — one page, one pour, and one conversation at a time. This collaboration invites everyone to stop by, pick up a book, enjoy a cup of coffee, and become part of a growing movement where creativity, caffeine, and community come together.

About Third Wave Coffee: Third Wave Coffee is a coffee and food QSR brand founded by Sushant Goel, Anirudh Sharma and Ayush Bathwal in 2015. With a commitment to quality and innovation, the homegrown coffee QSR chain has rapidly expanded to over 140 stores nationwide, earning a reputation as one of the fastest-growing coffee brands in the country. Third Wave Coffee is dedicated to providing a high-quality coffee-first experience to its customers across the country with a specific focus on high-quality beans, convenient locations and a technology-enabled consumer experience. Celebrated as a trailblazer in the industry, the brand was recognised as one of the ET Now Best Brands of 2024. For more information, visit Third Wave Coffee at https://www.thirdwavecoffeeroasters.com.

About HarperCollins India: HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live!, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India is also the recipient of five Publisher of the Year Awards – in 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers.

Herbalife India Launches Sleep EnhanceTM Across The City

* Herbalife Sleep EnhanceTM Is Made With A Saffron Extract That Is Clinically Shown To Improve Sleep Quality

Herbalife India, a premier health and wellness company, community, and platform, introduces Sleep EnhanceTM—which is caffeine-free and made with a plant-based, clinically studied ingredient that is shown to improve the quality of sleep. This launch comes at a time when sleep disorders are increasingly prevalent in India, driven by hectic lifestyles, digital distractions, and rising stress levels.

In today’s fast-paced world, quality sleep is no longer a luxury but a necessity. However, with hectic work schedules, increasing screen time, and rising stress levels, many people struggle to achieve quality sleep. Studies show that nearly half of Indians wake up feeling tired, and digital exposure before bedtime further deteriorates sleep quality. Recognizing the growing need for effective sleep solutions, Herbalife is stepping in to improve the way India sleeps. Sleep Enhance is formulated with Affron, a genuine saffron extract that is shown to improve the quality of sleep when taken 1 hour before bedtime for at least 28 days.

Sleep Enhance is free from added sugars, artificial flavors, and caffeine, making it an effective addition to one’s nighttime routine. It has a hibiscus flavor and contains a saffron extract which is clinically shown to improve sleep quality, improve mood after waking up, and help one wake up with a feeling of calmness.

"Sleep is no longer just about rest it’s about resetting and recharging the body and mind. At Herbalife India, we believe in solutions that align with evolving consumer lifestyles. Sleep Enhance contains saffron extract that is clinically shown to improve the quality of sleep and helps you wake up with a feeling of calmness. In today’s fast-paced world, where sleep deprivation has become the norm, we are committed to helping people reclaim their nights and, ultimately, their well-being," said Ajay Khanna, Managing Director, Herbalife India.

With the sleep industry witnessing a surge in demand for science-backed remedies, Herbalife is positioned at the forefront of this movement, ensuring that consumers don’t just sleep, they improve their sleep quality.

About Herbalife International India Private Ltd.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

For more information, visit https://www.herbalife.com/en-in

GE Aerospace Partners With United Way Bengaluru To Equip 53 More Women Drivers With e-rickshaws

GE Aerospace in India, in partnership with United Way Bengaluru (UWBe), distributed 53 e-rickshaws to empower women with sustainable livelihood opportunities. The event, held at GE Aerospace's Bengaluru research and engineering campus, was attended by Bengaluru Police Commissioner Shri B. Dayananda, IPS. Supported by Parihar, an initiative of the Bengaluru Police Commissioner’s office, the ‘e-auto’ program also offers training to equip these new drivers with the skills needed to operate the eco-friendly vehicles and partner with cab aggregators via a pre-fitted smartphone.

What began as a modest initiative with just six e-rickshaws has now grown to 69 e-rickshaws.

TCS World 10K Bengaluru Onboards Sodexo To Elevate Race Day Experience

TCS World 10K Is The First Indian Distance Running Event To Be Served By A Globally Renowned Food Services Brand

* Tailored menus packed with superfoods, dietary diversity, and sustainable choices

* From live stations to post-run power boxes - nutrition meets innovation at every step

Procam International, the promoter of the TCS World 10K Bengaluru, has onboarded Sodexo for the upcoming 17th edition of the World Athletics Gold Label Race, scheduled to take place on Sunday, 27th April 2025. In a first for India’s distance running circuit, Sodexo will serve as the food and beverage facilitator, bringing a professionally curated, and sustainability-driven culinary experience to the event. From energising packed meals for over 30,000 runners to fine hospitality for 1,500 dignitaries, this collaboration sets a new benchmark in race-day nutrition and mindful hospitality.

The association is an extension of TCS World 10K Bengaluru’s commitment to providing a smooth and premium race day experience to all participants and attendees - one that extends beyond the course and into every touchpoint of a participant’s journey. 

As part of this association, Sodexo expert chefs and nutritionists have come together to craft a reimagined, nutrient-rich menu for Procam Marquee. Featuring superfoods like ragi, oats, and quinoa, the menu strikes a balance between taste, performance, and planet-friendly choices, and will be served through engaging live culinary stations. In addition, Sodexo will offer thoughtfully curated, individually packed refreshments post-run that includes nutrition-forward, energizing food items with both function and flavour in mind.

Commenting on its maiden association with the TCS World 10K Bengaluru, Sambit Sahu, MD, Sodexo India, said, “The TCS World 10K Bengaluru embodies a commitment to a lifestyle of performance, wellbeing and sustainability. We’re proud to bring together Sodexo’s deep expertise in nutrition and sustainable practices to elevate the race day experience. From fuelling performance to aiding post-run recovery, nutrition plays a vital role, and our thoughtfully curated menu reflects this. With a focus on responsibly sourced ingredients and superfoods that support the body’s natural rhythm, every meal is carefully crafted. This opportunity allows us at Sodexo to demonstrate how food can power both individuals and a greater purpose, and we’re excited to serve meals that nourish, uplift.”

Speaking on the association, Vivek Singh, Joint MD, Procam International, said, “Partnering with Sodexo is a natural fit, given our shared values that include a focus on excellence, attention to detail, and a people-first approach. We want every participant and guest to feel the care, energy, and celebration the TCS World 10K Bengaluru stands for.” 

The TCS World 10K Bengaluru is a World Athletics Gold Label Race, a premier destination on the global road racing calendar. With a total prize purse of USD 210,000, the event brings together elite athletes from 12 nations and amateur runners from across India to celebrate health, fitness, and community. Visit https://tcsworld10k.procam.in/ for more details.

About Sodexo India

Sodexo India is fuelled with the brand purpose of creating a better everyday for everyone to build a better life for all. We provide a bouquet of 100+ service offerings to varied clientele — corporates, healthcare organizations, manufacturing locations, educational institutes and in remote environments. Our solutions range across food & catering, facilities management, technical services, workplace experience, energy management, and benefits & rewards services. Sodexo India is powered by a team of 50,000 employees who cater to 500+ clients at 1,100 sites daily. We harbour an inclusive, diverse, fair, equal, and positive work environment to improve the quality of life of those we serve, everyday.

For details, visit our website https://in.sodexo.com/home.html or follow us on LinkedIn, Instagram, Facebook, X.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India's premier sports management company and is involved in live events, sports consultancy, and live television production.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata— are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country. For details visit https://procam.in

Transform Your Social Media Profile Into A Sales Catalog With GoDaddy's Show In Bio Tool

* 1 in 5 small businesses are run on social media, GoDaddy research finds

How a small business presents and sells its offerings can be the difference between success and failure. GoDaddy has launched Show in Bio to help small businesses increase sales and stand out on social media.

This affordable tool offers flexibility for small business owners not yet ready to build a website, enabling them to showcase their products or services on social media profiles and interact with customers through channels like WhatsApp to close sales. Using artificial intelligence (AI) to quickly draft product information, such as name, description, and price, to create a personalized one-page sales catalogue in minutes, no technical skills are required to utilize the tool.

Entrepreneurs who run their business on social media are more confident using AI

Research from GoDaddy’s 2025 Global Entrepreneurship Survey found over one in five (21%) of small business owners in India primarily run their business on social media. This shift in small business ownership to social-first entrepreneurs heightens the importance of how a small business sells online.

GoDaddy’s research has found these social-first entrepreneurs are younger, more optimistic about business performance and more confident in their ability to leverage AI for their business. This trend reveals not only the growth potential of social-first businesses, but also how technology – specifically AI – is a key enabler to innovate, scale and thrive.

Start a business on social media with low spend and without the need to build a website

Show in Bio allows entrepreneurs to start a business quickly with low spend, even validating a business idea before launching it. While perfect for small business owners who may not have yet built a website, the tool also supports domain integration, allowing those with an established online presence to use their own domain for a seamless branded experience.

Key features and benefits include:

Centralize Your Links – Put all your important content in one shareable link.

Drive Engagement – Drive traffic to key offers and updates instantly by sharing your link in bio on social channels.

Showcase Products – Create a captivating catalogue with images and videos directly on your page.

Domain Integration – Use your own domain for a seamless and branded experience.

Save Time with AI – Generate quality product information and profile bios fast, no tech skills required.

“We’re supporting entrepreneurs to start their online business wherever it makes the most sense for them – including on social media,” said Apurva Palnitkar, Senior Director of Marketing at GoDaddy India. “The rise of social media in the last 20-plus years has captured a significant share of internet activity, but it hasn’t diminished the need for businesses to have their own brand and their own identity.

Show in Bio is an enhanced link in bio solution built to support small businesses run on social media, directly addressing challenges such as driving traffic, lack of technical skills and setting up a website while simplifying social selling.

About GoDaddy 

GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Escape To The Hills: Marriott’s Dreamiest Mountain Getaways

As the summer sun climbs, there’s only one thing on every traveller’s mind—where can I escape the heat and find a little magic. Marriott Bonvoy invites travellers to trade sweltering cities for breezy forest trails, mist-kissed hills, and soul-soothing mountain views. Across India’s most serene destinations, specially curated experiences promise more than just a stay—they offer stories, sensory indulgences, and unforgettable family moments.

Whether you’re seeking a nature-narrated getaway, a hillside celebration, or a wellness escape in the clouds, these handpicked Marriott Bonvoy properties deliver distinct journeys tailored to every kind of traveller.

1. Coorg Marriott Resort & Spa: #NarratedByNature

Inhale the scent of coffee blossoms, wake up to birdsong, and feel your stress melt away in the heart of the Makkandur forests. Coorg Marriott is where nature narrates your days—from spotting over 355 species of birds to slow, indulgent mornings with wellness rituals and fresh local coffee. With spacious villas, INR 6000 resort credits, and kids under 12 staying and dining free, it’s your perfect monsoon escape just a scenic drive from Bangalore or Mangalore.

2. Courtyard by Marriott Mahabaleshwar: Festive Hillside Escape

Perched high above the valley, this festive retreat is where quiet luxury meets romantic indulgence. Begin your day with breakfast at The Berry Library and end with a candlelit dinner for two. Add in a complimentary spa voucher, in-room wine, and evening tea rituals, and you have the ultimate couples’ (or family) getaway—wrapped in cool breezes and panoramic views.

3. Fairfield by Marriott Dehradun: Rediscover the Doon Valley

Rediscover the charm of the Doon Valley, where every stay is wrapped in comfort, calm, and curated care. Think lavish buffet breakfasts, hi-tea indulgences, and flexible check-in/out so your holiday flows with your rhythm. With 15% off across F&B, including the cozy Plumeria Bakes & Brews, this is your cue to hit pause and reconnect.

4. JW Marriott Mussoorie Walnut Grove Resort & Spa: The Majestic Family Escape

Towering above the clouds, JW Marriott Mussoorie offers more than a stay—it’s an experience carved into the hills. From a JW Garden-inspired welcome drink to a soulful Kachdi experience reimagined by chefs. Enjoy complimentary foot reflexology with spa bookings, 15% savings across services, and a daily buffet breakfast. Thoughtful extras like laundry service and parting souvenirs ensure your Himalayan escape lingers long after you leave.

5. Le Méridien Mahabaleshwar Resort & Spa: Explore in Style

Set amidst 27 acres of evergreen serenity, Le Méridien Mahabaleshwar invites you to explore with elegance. Soak in infinity valley views from deep tubs, sip on signature cocktails at Longitude Bar, and dive into curated spa rituals. Whether you’re poolside with your crew or discovering local legends like Arthur’s Seat and Mapro Gardens, this is how you do Mahabaleshwar in style.

6. Courtyard by Marriott Shillong: Your Summer Sanctuary in Meghalaya

Welcome to India's Scotland of the East. Courtyard Shillong's summer package offers immersive local experiences—from curated waterfall trails (Nohkalikai, Krang Suri) to lakeside picnics at Umiam and hidden village treks to Mawlynnong. With buffet meals at Spectra, spa indulgences, live music, and a dedicated Gaming Zone upgrade, this is where adventure meets comfort. Book the ‘Rangoli Bihu’ or ‘Meghalaya Retreat’ package for the ultimate cultural-immersive staycation.

7. The Westin Resort & Spa Himalayas: Wellness with a View

A sanctuary in the sky, The Westin Himalayas near Rishikesh is where your mind, body, and soul come into alignment. Reconnect with yourself and your loved ones at this Uttarakhand gem. Families booking two rooms enjoy 25% off the second, designed with multigenerational travel in mind. Dine on Himalayan-inspired cuisine at Akasa, experience live Teppanyaki, and extend spa indulgence with complimentary upgrades. Kids can delight in the Hakuna Matata zone, while adults soak in mountain views from the infinity pool. Just a short drive from Rishikesh, The Westin offers a spiritual, scenic, and luxurious home in the hills.

This summer, go beyond the ordinary. Choose waterfalls over deadlines. Forests over phone calls. Choose moments that move you. Only with Marriott Bonvoy.

Nestlé India Strengthens Its Pledge To India's Hill Stations Through Project Hilldaari

~ Celebrates Earth Day, in Himachal Pradesh ~

Ahead of World Earth Day, Nestlé India reiterated its commitment to the planet by bolstering Project Hilldaari in the quaint cities of Palampur and Dalhousie in Himachal Pradesh. Project Hilldaari is a Nestlé India initiative in partnership with PLAN Foundation and technical partner Recity India Pvt Ltd. Over the last five years, project Hilldaari has successfully developed inclusive and resilient models for waste management in select tourist cities of India. The project is currently operational in Ponda, Mussoorie, Mahabaleshwar, Munnar, Darjeeling, Dalhousie, Palampur, Panchgani and Junagarh.

Launched in October 2023, Palampur has been a striking example of the positive transformation in waste management through a collaborative, community-driven approach covering 12,900 households, 2,000 commercial properties, and serving an annual tourist footfall of approximately 8 lakhs. Project Hilldaari has achieved an impressive 82% waste segregation rate and 85% collection coverage in the city. The Project has also engaged 155 waste workers, who have undergone capacity-building training sessions.

Since its inception in June 2020 in Dalhousie, Project Hilldaari has diverted more than 1,219 MT of waste from landfills in the city. The Project has achieved a remarkable 82% waste segregation rate while engaging with 20 waste workers in the city.

Commenting on the occasion, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, "The hills are among one of the most ecologically fragile ecosystems. Five years ago, we embarked upon an important journey with Project Hilldaari to bring about positive change through collective action and adopting sustainable waste management models.  Through a multi-stakeholder approach, the project has grown from strength to strength, transforming our vision into reality. As we move ahead, Project Hilldaari will continue to drive awareness, systemic improvement and dignity among the waste workers in India’s solid waste management landscape’’.

Ms. Neha Sasikumar, Director, PLAN Foundation said, “At PLAN Foundation, we believe that sustainable change is only possible when communities, institutions, and individuals come together with a shared purpose. Project Hilldaari is a powerful example of this spirit — one that uplifts waste workers, empowers citizens, and builds resilient urban ecosystems. Our focus has been on bringing about a behavioural change at the grassroots. As we approach World Earth Day, we remain committed to strengthening these partnerships and building more inclusive and circular waste management models across India.”

Over the last 5 years, Project Hilldaari has successfully diverted approximately 47,000 MT of waste from landfill through source segregation. The Project has been successful in achieving around 81% of source segregation across 64,000 residential and commercial waste collection points across all locations. The Project has also helped professionalize almost 1,650 waste workers across these nine locations.