TCS World 10K Bengaluru Onboards Sodexo To Elevate Race Day Experience

TCS World 10K Is The First Indian Distance Running Event To Be Served By A Globally Renowned Food Services Brand

* Tailored menus packed with superfoods, dietary diversity, and sustainable choices

* From live stations to post-run power boxes - nutrition meets innovation at every step

Procam International, the promoter of the TCS World 10K Bengaluru, has onboarded Sodexo for the upcoming 17th edition of the World Athletics Gold Label Race, scheduled to take place on Sunday, 27th April 2025. In a first for India’s distance running circuit, Sodexo will serve as the food and beverage facilitator, bringing a professionally curated, and sustainability-driven culinary experience to the event. From energising packed meals for over 30,000 runners to fine hospitality for 1,500 dignitaries, this collaboration sets a new benchmark in race-day nutrition and mindful hospitality.

The association is an extension of TCS World 10K Bengaluru’s commitment to providing a smooth and premium race day experience to all participants and attendees - one that extends beyond the course and into every touchpoint of a participant’s journey. 

As part of this association, Sodexo expert chefs and nutritionists have come together to craft a reimagined, nutrient-rich menu for Procam Marquee. Featuring superfoods like ragi, oats, and quinoa, the menu strikes a balance between taste, performance, and planet-friendly choices, and will be served through engaging live culinary stations. In addition, Sodexo will offer thoughtfully curated, individually packed refreshments post-run that includes nutrition-forward, energizing food items with both function and flavour in mind.

Commenting on its maiden association with the TCS World 10K Bengaluru, Sambit Sahu, MD, Sodexo India, said, “The TCS World 10K Bengaluru embodies a commitment to a lifestyle of performance, wellbeing and sustainability. We’re proud to bring together Sodexo’s deep expertise in nutrition and sustainable practices to elevate the race day experience. From fuelling performance to aiding post-run recovery, nutrition plays a vital role, and our thoughtfully curated menu reflects this. With a focus on responsibly sourced ingredients and superfoods that support the body’s natural rhythm, every meal is carefully crafted. This opportunity allows us at Sodexo to demonstrate how food can power both individuals and a greater purpose, and we’re excited to serve meals that nourish, uplift.”

Speaking on the association, Vivek Singh, Joint MD, Procam International, said, “Partnering with Sodexo is a natural fit, given our shared values that include a focus on excellence, attention to detail, and a people-first approach. We want every participant and guest to feel the care, energy, and celebration the TCS World 10K Bengaluru stands for.” 

The TCS World 10K Bengaluru is a World Athletics Gold Label Race, a premier destination on the global road racing calendar. With a total prize purse of USD 210,000, the event brings together elite athletes from 12 nations and amateur runners from across India to celebrate health, fitness, and community. Visit https://tcsworld10k.procam.in/ for more details.

About Sodexo India

Sodexo India is fuelled with the brand purpose of creating a better everyday for everyone to build a better life for all. We provide a bouquet of 100+ service offerings to varied clientele — corporates, healthcare organizations, manufacturing locations, educational institutes and in remote environments. Our solutions range across food & catering, facilities management, technical services, workplace experience, energy management, and benefits & rewards services. Sodexo India is powered by a team of 50,000 employees who cater to 500+ clients at 1,100 sites daily. We harbour an inclusive, diverse, fair, equal, and positive work environment to improve the quality of life of those we serve, everyday.

For details, visit our website https://in.sodexo.com/home.html or follow us on LinkedIn, Instagram, Facebook, X.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India's premier sports management company and is involved in live events, sports consultancy, and live television production.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata— are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country. For details visit https://procam.in