Britannia 50-50 Brings Season 2 Of 4th Umpire, Where Every Fan Gets To Be The Umpire

~The interactive cricket prediction game returns with bigger rewards and a dedicated digital playground, 5050Cricket.in, where fans can play, predict, and win all season long~

TVC 1: https://www.youtube.com/watch?v=toyr2rMhY0s 

TVC 2: https://www.youtube.com/watch?v=IQKLPy6JN0A 

Cricket in India is more than just a sport, it’s a feeling that brings people together in every street, living room, and tea stall. From predicting what will happen next to debating umpiring decisions, every Indian sees themselves as an expert. Tapping into this passion, Britannia 5050 is back with Season 2 of its much-loved 5050 4th Umpire campaign. This time, the action moves to a brand-new digital home - 5050Cricket.in, an exciting platform where fans can enjoy cricket entertainment and put their instincts to the test.

Conceptualized by Schbang, the Britannia 5050 4th Umpire lets fans step into the shoes of an umpire, as they watch unique match situations and predict what happens next. Correct predictions unlock exciting rewards like match tickets, cashback and more. The campaign’s new TVCs bring this idea to life with a fun twist — showing everyday people making umpiring decisions in places like train compartments or even deciding who got the kite first in a neighbourhood squabble - because “Ab India Mein Har Koi Banega Umpire.” After all, in a country where everyone has an opinion on the game, the umpire isn’t just on the pitch, it’s in all of us.

Siddharth Gupta, General Manager, Marketing, Britannia, said: Cricket has always been an emotion in India, and every fan has an opinion, a prediction, a point of view. With Britannia 5050 4th Umpire, we’re giving fans the chance to be an umpire, asking them to predict the outcome of unique match situations. It’s our way of recognising the expert in every Indian and giving them a fun, interactive way to engage with the game they love. For us, it’s about creating moments of connection, joy, and playfulness that resonate long after the snack break is over.”

Umma Saini, CCO, Schbang said, “Anything can happen during the peak T20 season and while watching the match, we are all umpires! As are we often in life as people. We are quite engaged as a community and that’s part of our beauty. We brought a human insight, our love for cricket and the brand’s positioning, together with the digital insight of initiating second screen engagement during this cricket season - to bring alive the Britannia 5050 4th Umpire Digital Game and campaign. A Kite or a catch, ab India me har koi banega umpire.”

Steps to play the game:

Scan a Britannia 5050 pack

Play 4th Umpire - Watch the match scenarios, make your calls

Stand a chance to win match passes, cashback and more*

So grab your pack, trust your gut, and get ready to make the call because, with Britannia 5050, every fan gets to be the 4th Umpire.

*T&C applied.

Demand Isn’t Disappearing, It’s Evolving: India’s GCC Tech Talent Landscape 2024 Report

* Generative AI, Platform Engineering, and Cybersecurity lead high-growth tech roles with up to 32% annual growth

* Bengaluru dominates strategic hiring in Defense, BFSI, and Construction; Hyderabad surges in Healthcare and AI-led roles

Quess IT Staffing, India’s largest technology staffing firm, today launched the India’s GCC Tech Talent Landscape 2024 Report, offering a strategic view into the evolving dynamics of Global Capability Centres (GCCs). Analysing over 300,000 aggregated data-points in the last year, this report explores India’s rise from a delivery destination to a nucleus of innovation, powered by AI, cloud-native infrastructure, and cybersecurity, highlighting pivotal shifts in hiring, skill demand, and compensation trends across GCC’s in India. The report underscores India’s accelerating momentum as the world’s top talent hub, driven by advanced digital transformation, AI adoption, and cloud evolution.

India: The Nucleus of Global Tech Talent

India is now home to over 1,800+ GCCs, with 120+ new centers launched in 2024, reflecting a 17% YoY workforce growth and 1.8 lakh new jobs added.

Tech Skill Surge: GenAI, Platform Engineering, and Cybersecurity

The report reveals an exponential surge in demand for next-gen skills, with Generative AI witnessing 32% annual growth, especially across BFSI and retail sectors. Other high-growth sectors include:

*        Platform Engineering & SRE – 26%

*        UI/UX Design – 25%

*        Cloud & Infrastructure Engineering – 14%

“India’s GCCs are no longer just delivery hubs—they are innovation powerhouses. The pivot toward AI-first, cloud-native, and cyber-resilient ecosystems marks a strategic inflection point for the industry. We foresee talent investments focusing on capability depth, building capacity, digital-first mindsets, and Tier-2 city expansion.

As organizations shift to capability-driven talent models, there is emphasis on a growing demand-supply gap in emerging tech roles, alongside rising compensation premiums for niche skills. Roles in GenAI, FinOps, and Zero Trust are redefining hiring priorities, while Tier-2 cities emerge as critical growth engines. Demand isn’t disappearing. It’s evolving! Our insights equip business leaders with the clarity needed to stay ahead of disruption and stresses a need for building capability for a future-ready, resilient workforce,.” said Kapil Joshi, CEO, Quess IT Staffing.

Hiring Hotspots and Industry Trends

*        Bengaluru leads strategic hiring with 61% in Defence & Aerospace and 35% in BFSI.

*        Hyderabad is the preferred hub for Healthcare & Pharma GCCs (41%) and emerging AI talent.

*        Pune shows strength in Manufacturing (24%), while NCR leads in compliance, telecom, and real estate domains.

Key sectors driving demand include BFSI, Retail & Ecommerce, Telecom, and Manufacturing, all of which are rapidly deploying AI, Cloud, and IoT at scale.

Tier-2 Cities Enter the Spotlight

With increasing focus on cost agility and talent diversification, GCCs are expanding into Tier-2 cities like Kochi, Coimbatore, Indore, and Jaipur, targeting operations-led and mid-tier engineering roles. These locations are gaining traction for domain-specific talent, particularly in GRC, Cloud Support, and MedTech.

Talent Gaps & Compensation Premiums

Despite a booming ecosystem, the report flags notable supply gaps in roles like:

*        Cloud FinOps Specialists – 45% gap

*        AI Observability Engineers – 35%

*        Blockchain Developers – 30%

Compensation is following suit, with AI & Data Science engineers now commanding 25–40% salary premiums. Cloud Security, Zero Trust, and FinOps roles also see up to 50% higher pay due to scarcity and global competition.

Future Outlook

The India GCC market is poised to lead global enterprise transformation. By 2030, India’s GCC market is projected to grow to $99–105 billion, with a workforce exceeding 2.4 million professionals.

Khaitan & Co, MakeMyTrip, And Shardul Amarchand Mangaldas Rank Top 3 On LinkedIn’s 2025 Top Midsize Companies India List

* Companies from legal, tech, healthcare sectors together claim 10 of the top 15 spots

* 14 of the 15 Midsize companies are based out of Mumbai (4), Delhi-NCR (4), Hyderabad (3),  and Bengaluru (3)

LinkedIn, the world’s largest professional network, today unveiled the 2025 Top Midsize Companies India list, featuring 15 companies with fewer than 5,000 employees globally and at least 250 employees in India, where professionals can build and grow their careers. Based on the activity of millions of professionals on the platform, the list provides insights on in-demand skills, top locations, and the largest job functions within these companies, helping job seekers find their next opportunity. 

Derived from LinkedIn data across eight pillars — including ability to advance, skills growth, external opportunity, and company affinity — the  list highlights organisations that are investing in talent  and actively hiring  in a  competitive job market.

Khaitan & Co (#1) leads this year’s list, followed by MakeMyTrip (#2) and Shardul Amarchand Mangaldas & Co (#3), reflecting the strength of the legal and travel sectors in creating career opportunities across India. They are hiring for roles such as Lawyer, Legal Associate, Account Manager, and Business Development Manager, with strong demand for skills like Constitutional Law, Travel Management, and Revenue Analysis. Most hiring is concentrated in Mumbai, Gurugram, and Delhi-NCR.

Nirajita Banerjee, LinkedIn Career Expert and India Senior Managing Editor said, “This year’s list spotlights growth opportunities in companies where teams are lean, roles are hands-on, and chances of creating direct business impact are abundant. Fourteen of the 15 companies are headquartered in Mumbai, Delhi-NCR, Bengaluru, and Hyderabad. Law firms in Mumbai and Delhi-NCR are actively hiring legal talent, Bengaluru is hiring for software testing and AI applications roles, and Hyderabad is building demand in pharma, semiconductors, and media operations. Professionals with a mix of domain knowledge, technical expertise, and strong communication and problem-solving skills that cut across these sectors will have the edge in landing a job at one of these Midsize companies.”

The list shows that Midsize companies are offering career opportunities in sector-specific areas such as drug discovery, healthcare technology, and consumer retail. Aragen Life Sciences (#4) is hiring professionals with Genetic Engineering and Pharmaceutical Manufacturing skills, while Tricog Health (#7) is focused on roles that require expertise in Biomedical Engineering and Public Health. Nykaa (#5) is creating opportunities in Retail, Cosmetology, and Conceptual Art, with roles including Beauty Advisor, Brand Manager, and Shop Manager.

According to the LinkedIn list, companies such as Sasken Technologies (#9) and MosChip (#13) are helping build careers in engineering and design. They are hiring Design Engineers, Embedded Software Engineers, and System Engineers, with growing demand for skills in Signal Processing, Electronic Control Systems, and Mobile Application Development.

Other companies on the list include those working in public relations, education technology, nonprofit services, and home services. Adfactors PR (#8), PRADAN (#10), Excelsoft Technologies (#11), and Urban Company (#12) are hiring for roles such as Account Executive, Software Engineer, Development Specialist, and Business Development Associate. These companies are hiring talent with Corporate Communications, Active Learning, Public Policy, and Cosmetology skills.

Here are the 15 companies that made it to the 2025 Top Midsize Companies India list:

Khaitan & Co

MakeMyTrip

Shardul Amarchand Mangaldas & Co

Aragen Life Sciences

Nykaa

Cyril Amarchand Mangaldas

Tricog Health

Adfactors PR

Sasken Technologies Limited

Professional Assistance For Development Action (PRADAN)

Excelsoft Technologies

Urban Company

MosChip®

MediaMint

Tricon Infotech

Methodology:

The methodology for Top Midsize Companies is built on research around what it means to build a great career, matched to exclusive LinkedIn data that can uniquely tell that story for our members. There are eight key pillars to the methodology, each revealing an important element of career progression:

Ability to advance: Tracks how employees are getting ahead at the company as well as how they move up when they move to a new company.

Skills growth: Tracks how employees are gaining skills across the company while employed there.

Company stability: Tracks attrition and retention at the company.

External opportunity: Looking at recruiter outreach across employees at the company.

Company affinity: Tracks internal connection volume, controlled for company size: Gets to the idea of “culture” with a metric.

Gender diversity: Measures gender parity within a company and its subsidiaries.

Educational background: Tracks spread of educational background from no degree through doctorates.

Employee presence in the country: Company size in the country relative to other companies.

To be eligible for the LinkedIn Top Companies Midsize 2025 list, companies must be headquartered in the country on whose list they appear, have fewer than 5,000 global employees, and at least 250 in the country as of December 31, 2024. Attrition can be no higher than 10% over the methodology time period, based on LinkedIn data. The methodology time frame is January 1, 2024 through December 31, 2024. This analysis represents the world seen through the lens of LinkedIn data, drawn from the anonymised and aggregated profile information of LinkedIn's members around the world.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.

Sany India Piling Rigs Drive Record-Breaking Completion Of 2,523 Piles For BMRCL Phase 2

SANY India - the leading manufacturer of construction equipment, has demonstrated its continued commitment to its technological excellence and reliability in large-scale infrastructure projects. In a significant milestone for urban infrastructure development, Sany India’s advanced piling rigs have played a crucial role in the swift and efficient completion of the piling phase for Bengaluru Metro Rail Corporation Limited’s (BMRCL) Phase 2A – package 2 project. Executed by Shankaranarayana Constructions Pvt. Ltd. (SNC), the project involved an extensive scope of 2,523 piles, all completed using eight high-performance Sany Piling Rigs.

Stretching through the heart of a bustling IT park, the entire project route faced continuous high traffic and complex logistical constraints, making execution particularly challenging. Despite these hurdles, the early completion of the piling phase was made possible due to the zero downtime of Sany Piling Rigs, ensuring continuous operations.

The deployment of Sany’s cutting-edge equipment not only ensured rapid execution but also highlighted the importance of reliable and efficient machinery in meeting critical construction timelines. The speed and precision of the piling process underscore the growing reliance on advanced technology to drive India’s expanding metro infrastructure. Moreover, the project was executed in one of the toughest geological strata, setting a new benchmark for piling efficiency in such challenging conditions.

“The efficiency, reliability, and advanced engineering of Sany Piling Rigs have been instrumental in achieving swift project milestones,” said Mr. Sanjay Saxena, COO, Sany India. “Our technology-driven approach has contributed to the seamless execution of the BMRCL Phase 2 construction, reinforcing our commitment to supporting India’s infrastructure growth.”

The success of the project underscores Sany India’s pivotal role in the construction equipment industry, offering innovative solutions that enhance efficiency and accelerate project timelines. As metro expansion gains momentum across the country, high-performance construction machinery is more critical than ever. The completion of the BMRCL piling phase exemplifies how Sany India’s commitment to innovation, durability, and operational excellence continues to set new benchmarks in urban infrastructure development.

This Akshaya Tritiya, MIA By Tanishq Presents ‘Fiora’ Inspired By Nature’s Blooms

~Inspired by your bloom, crafted for new beginnings~

As Akshaya Tritiya draws near, Mia, from the house of Tanishq, one of India’s leading fine jewellery brands, unveils its latest collection, ‘Fiora’, to celebrate the auspicious occasion. ‘Fiora – Inspired by Your Bloom’ is a tribute to the journey of every woman, capturing the beauty of self-expression, new beginnings, and the joyful spirit of spring. Just as flowers bloom in their own time, this collection is inspired by the way women evolve, embrace their individuality, and shine in their unique way.

The Fiora Collection brings delicate floral motifs to life, featuring intricate designs that reflect the freshness of spring and the essence of personal growth. Gold filigree petals, dainty layered patterns, and hand-carved stones like mother-of-pearl and rose quartz come together to create pieces that celebrate sophistication and individuality. Designed for the modern woman, Fiora is a reflection of her journey, honouring traditions while expressing them in contemporary ways, making her the true inspiration behind every creation.

Made in 14kt and 18kt gold, adorned with certified natural diamonds, the collection offers versatile pieces that can be worn everyday or thoughtfully gifted to loved ones. Innovative designs, including elaborate earcuffs, brooches that double as pendants, lightweight earrings, stackable bracelets, trendy sui-dhagas and intricate rings, ensure that Mia’s Fiora seamlessly complements every ensemble be it everyday wear or festive ready.

Speaking about the collection, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said “Inspired by your bloom, Mia Fiora draws from the delicate poetry of nature, flowers, floral quilts in blossom, slender stems reaching for the sun, and butterflies dancing on the breeze. Each piece is a tribute to those who, like nature, evolve with resilience and radiance. This Akshaya Tritiya, we invite you to embrace your unique bloom with the Mia Fiora.”

As part of its ethos, Mia recognizes how traditions evolve over time while retaining their essence. Fiora represents this sentiment, offering jewellery that blends everyday practicality with timeless class. As Akshaya Tritiya is an auspicious day to purchase gold symbolizing eternal prosperity, Mia’s Golden Harvest Scheme further enhances this tradition by enabling customers to invest in gold through monthly instalments starting at just Rs. 2,000/-, making it easier to own exquisite jewellery while enjoying exclusive benefits.

Starting at a price of Rs. 4999/- onwards*, Mia’s Fiora collection has an eclectic range of earrings, pendants, neckpieces and more. The collection is available across all Mia stores and on https://www.miabytanishq.com/en_IN/collections/mia-fiora

*Terms and Conditions apply.

PhonePe Goes Live With UPI Circle Across Indian Market

~ Enables users to create payment circles and authorize transactions for trusted contacts

PhonePe, today announced the launch of UPI Circle on its app, allowing its users to create a circle and make payments on behalf of their family, friends or trusted contacts. UPI Circle enables dependents to generate their own UPI ID without needing a linked bank account, opening up secure online payment solutions for those with limited access to digital financial services.

With UPI Circle on PhonePe, a UPI account holder (primary user), can add their family/trusted individuals (secondary user) to their circle using UPI ID or QR code and seamlessly authorize payments for them from anywhere. The primary user retains complete control over the usage, including the ability to review payment requests, track secondary user expenses, get secure access to detailed payment records within each circle and delink access from their UPI Circle, as needed.

The feature's enhanced security protocols and seamless integration with the PhonePe app ensures a secure, reliable, and inclusive payment experience for all users, ultimately simplifying everyday transactions for PhonePe users and their trusted connections.

Speaking on the feature launch, Sonika Chandra, Chief Business Officer, Consumer Payments, PhonePe said, “UPI Circle is a significant step forward in extending the ease and convenience of digital payments for those who are underbanked and those new to the ecosystem. This can be a parent providing expenses to their college kids, authorizing payments on behalf of older parents who may be wary of digital payments or busy individuals who want to delegate household chores. Integrating UPI Circle into the PhonePe app, aligns perfectly with our vision of democratizing digital payments and making financial services accessible to all. This innovative addition to the UPI stack offering simplifies shared expenses and empowers users to create trusted payment circles that streamline their financial interactions. We're confident that this will further accelerate the adoption of UPI across India.”

Here’s how PhonePe users can activate UPI Circle:

Step 1: Open the PhonePe app. On the home screen, users will get the option to enable UPI Circle

Step 2: To set up UPI Circle and link secondary users, tap 'Invite Secondary Contact' by either scanning their QR code or manually entering the UPI ID

Step 3: Secondary users must join the UPI Circle by accepting the invite received on their PhonePe app

Step 4: Once added to the UPI Circle, secondary users can select the primary user's account as a payment option to start making payments

About PhonePe Group

PhonePe Private Limited is one of India's leading fintech companies. Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of March 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

The PhonePe Group’s portfolio of businesses includes the distribution of financial products  (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore – Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Experience Every Six And Wicket Like Never Before With Samsung’s AI-Powered Big Screen TVs This IPL Season

* As Indian Premier League 2025 fever peaks, Samsung brings the stadium home with immersive big-screen TVs and exclusive offers from 1st - 30th April,2025

* Customers can win a FREE TV worth up to INR 204990 or Soundbar worth up to INR 99990, enjoy zero down payment, get up to 20% cashback, and avail EMIs starting at just INR 2990

Samsung, India’s largest consumer electronics brand, has launched the ‘Big League. Bigger Screen’ campaign, bringing exciting offers on its premium range of AI big-screen TVs, including Neo Q LED 8K, Neo QLED 4K, OLED, and Crystal 4K UHD TV. The campaign is designed to elevate the experience of watching cricket, offering an immersive, stadium-like viewing experience. Running from 1st - 30th April 2025, consumers can enjoy exclusive benefits on Samsung’s ultra-premium TVs, making every match feel larger than life.

Customers purchasing a Samsung TV during the offer period can enjoy exclusive benefits, including a free TV worth up to INR 204990 or a free Soundbar worth up to INR 99990 for an immersive audio experience. Additionally, Samsung is offering up to 20% cashback, zero down payment, and flexible EMI options, with the lowest EMI starting at just INR 2990 and extended tenures of up to 30 months.

Samsung’s premium big-screen TVs bring every match to life with advanced AI upscaling, lifelike colour accuracy, and superior sound quality. Equipped with Dolby Atmos and Q-Symphony, these TVs deliver multidimensional audio for a truly cinematic experience. With Samsung Knox Security, users can enjoy a seamless and secure smart TV experience. Powered by AI and Quantum Matrix Technology, these TVs offer exceptional contrast, clarity, and brightness, transforming any living room into a personal stadium.

As part of this exciting campaign, customers can enjoy exclusive offers on 43” & above TV sizes across the Neo QLED 8K, Neo QLED 4K, OLED TV, and Crystal 4K UHD TV range, making it the perfect time to upgrade to a bigger and better viewing experience.

Neo QLED 8K

Samsung’s Neo QLED 8K range, powered by the NQ8 AI Gen2 Processor, delivers an unparalleled AI-powered viewing experience with lifelike picture quality. With 256 AI neural networks, the processor enhances both picture and sound, ensuring an immersive 8K experience—whether you are streaming your favourite OTT content, playing video games, or watching live sports. Equipped with Motion Xcelerator Turbo Pro, these TVs provide consistently crisp visuals and ultra-fast speeds, making them perfect for high-speed gaming and action-packed entertainment.

Neo QLED 4K

The Neo QLED 4K lineup, powered by the NQ4 AI Gen2 Processor, transforms any content into stunning 4K resolution. With Quantum Matrix Technology, it ensures exceptional contrast and detail, even in the most complex scenes. Featuring the world’s first Pantone Validated display for true-to-life colour accuracy and Dolby Atmos for immersive, cinematic sound, the Neo QLED 4K range redefines the 4K entertainment experience.

QLED TV

Samsung’s QLED TV delivers stunning visuals with Quantum Dot technology, ensuring 100% color volume that remains vibrant and true at any brightness level. Designed to seamlessly blend into any home, its ultra-slim design adds a touch of sophistication while elevating the viewing experience.

OLED TV

Samsung’s glare-free OLED TV minimizes unwanted reflections while preserving deep blacks and crisp details in any lighting environment. Powered by the NQ4 AI Gen2 Processor, it features Real Depth Enhancer and OLED HDR Pro, setting new standards in picture quality. With Motion Xcelerator 144Hz, Samsung OLED TVs deliver ultra-smooth motion, making them the ultimate choice for gaming and high-speed entertainment.

UHD TV

Samsung’s UHD TV brings colours to life with Dynamic Crystal Color technology, delivering lifelike variation and intricate details in every shade. The Motion Xcelerator feature keeps fast-moving action smooth and clear, making every game, match, movie, or show more immersive than ever.