This Akshaya Tritiya, MIA By Tanishq Presents ‘Fiora’ Inspired By Nature’s Blooms

~Inspired by your bloom, crafted for new beginnings~

As Akshaya Tritiya draws near, Mia, from the house of Tanishq, one of India’s leading fine jewellery brands, unveils its latest collection, ‘Fiora’, to celebrate the auspicious occasion. ‘Fiora – Inspired by Your Bloom’ is a tribute to the journey of every woman, capturing the beauty of self-expression, new beginnings, and the joyful spirit of spring. Just as flowers bloom in their own time, this collection is inspired by the way women evolve, embrace their individuality, and shine in their unique way.

The Fiora Collection brings delicate floral motifs to life, featuring intricate designs that reflect the freshness of spring and the essence of personal growth. Gold filigree petals, dainty layered patterns, and hand-carved stones like mother-of-pearl and rose quartz come together to create pieces that celebrate sophistication and individuality. Designed for the modern woman, Fiora is a reflection of her journey, honouring traditions while expressing them in contemporary ways, making her the true inspiration behind every creation.

Made in 14kt and 18kt gold, adorned with certified natural diamonds, the collection offers versatile pieces that can be worn everyday or thoughtfully gifted to loved ones. Innovative designs, including elaborate earcuffs, brooches that double as pendants, lightweight earrings, stackable bracelets, trendy sui-dhagas and intricate rings, ensure that Mia’s Fiora seamlessly complements every ensemble be it everyday wear or festive ready.

Speaking about the collection, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said “Inspired by your bloom, Mia Fiora draws from the delicate poetry of nature, flowers, floral quilts in blossom, slender stems reaching for the sun, and butterflies dancing on the breeze. Each piece is a tribute to those who, like nature, evolve with resilience and radiance. This Akshaya Tritiya, we invite you to embrace your unique bloom with the Mia Fiora.”

As part of its ethos, Mia recognizes how traditions evolve over time while retaining their essence. Fiora represents this sentiment, offering jewellery that blends everyday practicality with timeless class. As Akshaya Tritiya is an auspicious day to purchase gold symbolizing eternal prosperity, Mia’s Golden Harvest Scheme further enhances this tradition by enabling customers to invest in gold through monthly instalments starting at just Rs. 2,000/-, making it easier to own exquisite jewellery while enjoying exclusive benefits.

Starting at a price of Rs. 4999/- onwards*, Mia’s Fiora collection has an eclectic range of earrings, pendants, neckpieces and more. The collection is available across all Mia stores and on https://www.miabytanishq.com/en_IN/collections/mia-fiora

*Terms and Conditions apply.

PhonePe Goes Live With UPI Circle Across Indian Market

~ Enables users to create payment circles and authorize transactions for trusted contacts

PhonePe, today announced the launch of UPI Circle on its app, allowing its users to create a circle and make payments on behalf of their family, friends or trusted contacts. UPI Circle enables dependents to generate their own UPI ID without needing a linked bank account, opening up secure online payment solutions for those with limited access to digital financial services.

With UPI Circle on PhonePe, a UPI account holder (primary user), can add their family/trusted individuals (secondary user) to their circle using UPI ID or QR code and seamlessly authorize payments for them from anywhere. The primary user retains complete control over the usage, including the ability to review payment requests, track secondary user expenses, get secure access to detailed payment records within each circle and delink access from their UPI Circle, as needed.

The feature's enhanced security protocols and seamless integration with the PhonePe app ensures a secure, reliable, and inclusive payment experience for all users, ultimately simplifying everyday transactions for PhonePe users and their trusted connections.

Speaking on the feature launch, Sonika Chandra, Chief Business Officer, Consumer Payments, PhonePe said, “UPI Circle is a significant step forward in extending the ease and convenience of digital payments for those who are underbanked and those new to the ecosystem. This can be a parent providing expenses to their college kids, authorizing payments on behalf of older parents who may be wary of digital payments or busy individuals who want to delegate household chores. Integrating UPI Circle into the PhonePe app, aligns perfectly with our vision of democratizing digital payments and making financial services accessible to all. This innovative addition to the UPI stack offering simplifies shared expenses and empowers users to create trusted payment circles that streamline their financial interactions. We're confident that this will further accelerate the adoption of UPI across India.”

Here’s how PhonePe users can activate UPI Circle:

Step 1: Open the PhonePe app. On the home screen, users will get the option to enable UPI Circle

Step 2: To set up UPI Circle and link secondary users, tap 'Invite Secondary Contact' by either scanning their QR code or manually entering the UPI ID

Step 3: Secondary users must join the UPI Circle by accepting the invite received on their PhonePe app

Step 4: Once added to the UPI Circle, secondary users can select the primary user's account as a payment option to start making payments

About PhonePe Group

PhonePe Private Limited is one of India's leading fintech companies. Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of March 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

The PhonePe Group’s portfolio of businesses includes the distribution of financial products  (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore – Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Experience Every Six And Wicket Like Never Before With Samsung’s AI-Powered Big Screen TVs This IPL Season

* As Indian Premier League 2025 fever peaks, Samsung brings the stadium home with immersive big-screen TVs and exclusive offers from 1st - 30th April,2025

* Customers can win a FREE TV worth up to INR 204990 or Soundbar worth up to INR 99990, enjoy zero down payment, get up to 20% cashback, and avail EMIs starting at just INR 2990

Samsung, India’s largest consumer electronics brand, has launched the ‘Big League. Bigger Screen’ campaign, bringing exciting offers on its premium range of AI big-screen TVs, including Neo Q LED 8K, Neo QLED 4K, OLED, and Crystal 4K UHD TV. The campaign is designed to elevate the experience of watching cricket, offering an immersive, stadium-like viewing experience. Running from 1st - 30th April 2025, consumers can enjoy exclusive benefits on Samsung’s ultra-premium TVs, making every match feel larger than life.

Customers purchasing a Samsung TV during the offer period can enjoy exclusive benefits, including a free TV worth up to INR 204990 or a free Soundbar worth up to INR 99990 for an immersive audio experience. Additionally, Samsung is offering up to 20% cashback, zero down payment, and flexible EMI options, with the lowest EMI starting at just INR 2990 and extended tenures of up to 30 months.

Samsung’s premium big-screen TVs bring every match to life with advanced AI upscaling, lifelike colour accuracy, and superior sound quality. Equipped with Dolby Atmos and Q-Symphony, these TVs deliver multidimensional audio for a truly cinematic experience. With Samsung Knox Security, users can enjoy a seamless and secure smart TV experience. Powered by AI and Quantum Matrix Technology, these TVs offer exceptional contrast, clarity, and brightness, transforming any living room into a personal stadium.

As part of this exciting campaign, customers can enjoy exclusive offers on 43” & above TV sizes across the Neo QLED 8K, Neo QLED 4K, OLED TV, and Crystal 4K UHD TV range, making it the perfect time to upgrade to a bigger and better viewing experience.

Neo QLED 8K

Samsung’s Neo QLED 8K range, powered by the NQ8 AI Gen2 Processor, delivers an unparalleled AI-powered viewing experience with lifelike picture quality. With 256 AI neural networks, the processor enhances both picture and sound, ensuring an immersive 8K experience—whether you are streaming your favourite OTT content, playing video games, or watching live sports. Equipped with Motion Xcelerator Turbo Pro, these TVs provide consistently crisp visuals and ultra-fast speeds, making them perfect for high-speed gaming and action-packed entertainment.

Neo QLED 4K

The Neo QLED 4K lineup, powered by the NQ4 AI Gen2 Processor, transforms any content into stunning 4K resolution. With Quantum Matrix Technology, it ensures exceptional contrast and detail, even in the most complex scenes. Featuring the world’s first Pantone Validated display for true-to-life colour accuracy and Dolby Atmos for immersive, cinematic sound, the Neo QLED 4K range redefines the 4K entertainment experience.

QLED TV

Samsung’s QLED TV delivers stunning visuals with Quantum Dot technology, ensuring 100% color volume that remains vibrant and true at any brightness level. Designed to seamlessly blend into any home, its ultra-slim design adds a touch of sophistication while elevating the viewing experience.

OLED TV

Samsung’s glare-free OLED TV minimizes unwanted reflections while preserving deep blacks and crisp details in any lighting environment. Powered by the NQ4 AI Gen2 Processor, it features Real Depth Enhancer and OLED HDR Pro, setting new standards in picture quality. With Motion Xcelerator 144Hz, Samsung OLED TVs deliver ultra-smooth motion, making them the ultimate choice for gaming and high-speed entertainment.

UHD TV

Samsung’s UHD TV brings colours to life with Dynamic Crystal Color technology, delivering lifelike variation and intricate details in every shade. The Motion Xcelerator feature keeps fast-moving action smooth and clear, making every game, match, movie, or show more immersive than ever.

HELL ENERGY DRINK Brings Its Biggest-Ever Global Contest To Indian Consumers!

* From Luxury Car to iPhones to High-End Merchandise, Over 10,000 Prizes to Be Won

* Buy the Limited edition HELL ENERGY DRINK can & Register yourself on www.winwithhell.in to participate

* Upload the code behind the pull-tab (AKA Tab) and retain the tab to claim your prize!

HELL ENERGY DRINK, one of the fastest-growing Energy Drink brands in the world, kicks off their grand-scale and exciting global consumer contest in India. Following the resounding success in their international markets, HELL ENERGY DRINK now invites consumers in India to participate in and get an opportunity to win over 10,000 daily and weekly prizes. In addition, participants will automatically be eligible for the draw for a grand prize.

With prizes ranging from a luxury car to iPhones to a chance to have dinner with internationally renowned actor and the global brand ambassador of HELL ENERGY DRINK – Michele Morrone, the campaign promises to make one ‘hell’ of a ride. What you can win:

Grand prize: a brand-new luxury car

Weekly prizes: iPhone 16, cabin trolley bags, 1.2 litre stylish cool cups and a few lucky winners will get an invite for exclusive dinner with Michele Morrone in Mumbai

Daily prizes: Designer backpacks and stylish sneakers

From 07 April 2025 till 30 May 2025, consumers across the country can participate in the contest through the purchase of any of HELL ENERGY DRINK promotional can - HELL CLASSIC, HELL WATERMELON AND HELL APPLE. These promotional cans feature Michele Morrone’s iconic tattoos including the mythical Phoenix, two swords and more. Participation is very easy:

Purchase the promotional HELL ENERGY DRINK can

Register at www.winwithhell.in

Upload the unique code found under the tab

Save the tabs to claim your prize – Remember you can win Grand Prize – LUXURY CAR!

The small aluminium tab is not just the can opener. It is your ticket to winning big prizes. So, Save the Tabs!

Adrienn Popovics, Marketing Director, HELL ENERGY Hungary Ltd. shared her thoughts on the launch,

"India is one of our most dynamic markets with an immense growth potential. This campaign is a milestone for the brand, marking our very first large-scale campaign in India. Building on the success of this campaign across several of our global markets, we are excited and looking forward to seeing how India, with its unmatched vibrancy and spirit, makes it their own.”

Commenting on WIN WITH HELL campaign, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “We are beyond thrilled to be launching our biggest-ever consumer campaign for HELL ENERGY DRINK in India. Through ‘WIN WITH HELL’ we want to create an unforgettable experience for our consumers. India is a lively and vibrant market, and we wanted the campaign to resonate with the pulse of the people and reward them with a momentous, exciting experience.”

WIN WITH HELL campaign is backed by a bold marketing push featuring TV and digital ads, influencer campaigns, and a strong social media presence to ensure no one misses the chance to WIN WITH HELL!

MAHE Bengaluru Successfully Concludes Landmark “Wavelength" Conclave

The Department of Liberal Arts, Humanities and Social Sciences (DLHS) at Manipal Academy of Higher Education (MAHE), Bengaluru Campus successfully hosted the first edition of Wavelength – a two-day Media Conclave, which brought together distinguished media professionals, academic leaders, and aspiring communicators to engage in dialogue, learning, and industry exchange.

The event commenced with a powerful keynote by Dhanya Rajendran, Editor-in-Chief of The News Minute, who highlighted the irreplaceable value of field journalism in the digital age.

“Journalism is one profession that AI can never really replace; because you can’t expect AI to walk into a riot and come out with a reason and a story.”

Day 1 featured panel discussions with Adyasha Roy Tomar, Dr. Samir Kapur, Meera Krishnan, Nigel Sequeira, Narahari K.S., and Nandita Lakshmanan, who shared insights on branding, public trust, ethical storytelling, and the role of communication in shaping narratives.

Day 2 carried the momentum forward with a dynamic masterclass by filmmaker Bejoy Nambiar, known for Shaitaan and Wazir, who encouraged collaborative learning among young creators:

“Work with peers who have better experience in their field than you—it brings fresh perspectives.”

The second day’s panelists—Trishant Srivastava, Arjya Patnaik, Srinivasan S., Anusha Ravi Sood, Tanay Sukumar, and Rahul Bidappa—discussed digital storytelling, content production, political reporting, and the rapidly changing audio-visual media landscape.

Wavelength 2025 emerged as a platform for critical reflection and creative inspiration, reinforcing MAHE Bengaluru’s commitment to nurturing the next generation of media professionals.

MAHE B’LRU Hosted 2nd Edition Of Open House: Bigger, Bolder, Unmissable!

Manipal Academy of Higher Education (MAHE) Bengaluru hosted the second edition of Bengaluru’s biggest Open House, an engaging open house event that showcased wide range of academic programs, state-of-the-art infrastructure, and the full-of life campus premises at MAHE B’LRU. The event took place on 12th April at the MAHE B’LRU campus.

Open House event was an engaging day full of exciting activities, meaningful events and programs followed by interactive challenges and quizzes, career-focused assessment tests, and more. The main objective of the event was to make academic learning more interesting through interactive challenges and games and offering students and parents real-time experiences on comprehensive and qualitative learning environment provided by MAHE Bengaluru campus.

Following a series of engaging on-campus activities, parents and students relished the culinary delights at the FOOD PATH while enjoying lively entertainment by a student- led clubs. The afternoon session started with a welcome presentation and Q&A session by Divyadarshini K, Assistant Director of Admissions, MAHE Bengaluru followed by an interactive talk show hosted by Prof. Madhu Veeraraghavan, Pro-Vice-Chancellor at MAHE Bengaluru and the event ended on a laughter packed note.

Prof. Madhu Veeraraghavan, Pro VC of MAHE Bengaluru said, “We are thrilled by the tremendous response to the second edition of open house event. It’s heartening to see such enthusiasm from both students and parents, eager to explore and engage with what the MAHE B’luru holds.

At MAHE Bengaluru, we believe that education goes far beyond textbooks. it's about inspiring curiosity, fostering creativity, and empowering young minds to shape the world of tomorrow. Through this event, we wanted to offer not just a glimpse into our academic programs, but an experience of the vibrant campus life, the energy of our students, and the culture of innovation we nurture here.”

About Manipal Academy of Higher Education Bengaluru (MAHE B’LRU):

Established in 1953, Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed to be University. With a remarkable track record in academics, state-of-the-art infrastructure, and significant research contributions, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, honored MAHE with the prestigious designation of Institution of Eminence Deemed to be University. Currently ranked sixth in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience.

MAHE Bengaluru, an off campus of MAHE, excels in delivering comprehensive education to students, supported by highly qualified faculty, and dedicated mentors. The MAHE Bengaluru campus has an inspiring, future-relevant learning ecosystem, on a new-age tech-enabled living campus. Here, the students immerse themselves, transform, and discover multiple choices and opportunities. At MAHE Bengaluru, the potential for growth and the opportunities available are boundless. 

Third Wave Coffee Fires Up The Oven; Launches A Range Of Delectable Pizzas

* From Margherita, Mexican Paneer to Tandoori Chicken - there’s joy in every slice

Third Wave Coffee, India’s beloved coffee-first QSR brand, is turning up the heat with the launch of its all-new range of pizzas. Freshly baked with high-quality ingredients and packed with innovative flavor combinations, the pizza range offers variants as Classic Margherita, Veg Bonanza, Mexican Paneer and Tandoori Chicken. Expanding beyond its signature sandwiches, wraps, bagels, and desserts, this latest addition offers customers a satisfying and delicious meal experience that pairs seamlessly with Third Wave Coffee signature brews. This new core menu addition is truly a slice of joy; Third Wave Coffee’s delectable pizzas are now available across its 140+ cafes in the country, and on delivery as well.

Made with premium ingredients and bold, well-balanced flavors, the new pizza lineup reflects the brand’s commitment to quality, innovation, and customer satisfaction. The menu features four enticing variants: Margherita Pizza, Veg Bonanza Pizza, Mexican Paneer Pizza, and Tandoori Chicken Pizza. The Margherita Pizza stays true to its classic roots, topped with mozzarella and aromatic herbs on a perfectly baked golden crust. The Veg Bonanza Pizza is a vibrant, veggie-loaded delight, combining fresh toppings with cheesy goodness for a satisfying bite in every slice. For those craving a bold, spicy kick, the Mexican Paneer Pizza delivers a fiery fusion of paneer and robust Mexican spices, creating an irresistible combination. Meanwhile, the Tandoori Chicken Pizza is a treat for meat lovers, featuring succulent, smoky-spiced tandoori chicken layered on a crisp, flavorful base.

Speaking on the newest offering, Anirudh Sharma, Co-founder at Third Wave Coffee, shared, “As India’s café culture continues to evolve, we are complementing this transition by delivering more than just great coffee. With the launch of our new pizza range, we have strategically expanded our core menu to offer a more diverse dining experience, in line with our commitment to innovate per our customers’ changing preferences. This is also another organic progression in our journey to build a holistic, coffee-first QSR brand that stands for quality, creativity, and consistency across every plate and cup. ”

With this launch, Third Wave Coffee further strengthens its position as a go-to destination for both great coffee and wholesome meals. Whether stopping by for a quick bite or enjoying a relaxed meal, customers can now savor a perfectly baked pizza alongside their favorite brews. Starting at INR 150, the new pizza range is now available across all Third Wave Coffee cafés. Step into your nearest Third Wave Coffee cafe and enjoy a perfect pairing of artisanal coffee and our delicious new pizza range!

About Third Wave Coffee: Third Wave Coffee is a coffee and food QSR brand founded by Sushant Goel, Anirudh Sharma and Ayush Bathwal in 2015. With a commitment to quality and innovation, the homegrown coffee QSR chain has rapidly expanded to over 140 stores nationwide, earning a reputation as one of the fastest-growing coffee brands in the country. Third Wave Coffee is dedicated to providing a high-quality coffee-first experience to its customers across the country with a specific focus on high-quality beans, convenient locations and a technology-enabled consumer experience. Celebrated as a trailblazer in the industry, the brand was recognised as one of the ET Now Best Brands of 2024. For more information, visit Third Wave Coffee at https://www.thirdwavecoffeeroasters.com.