The Perfect Coke Halftime @ ICC Champions Trophy Finals: Coke Studio Bharat Brings Holi To The Celebration

* Featuring performances from Vishal Mishra and dance troupe Quick Style

India’s spectacular victory over New Zealand in the ICC Men’s Champions Trophy 2025 became an unforgettable celebration as Coca-Cola India turned halftime into a spectacle like never before. Coke Halftime is about resetting, recharging, and making every moment count. Whether in sports or in life, it’s the pause that fuels what comes next—and nothing captures that spirit better than an ice-cold Coca-Cola.

And what makes this moment even better? Enter Coke Studio Bharat, a well-known IP that has given the world some iconic hits like “Khalasi” and “Magic”. This time, Coke Studio Bharat delivered yet another magical track, “Holi Aayi Re’. Inspired by the vibrant Holi celebrations of Mathura and Vrindavan, “Holi Aayi Re” seamlessly blended the soul of Indian folk with a contemporary sound, making it the perfect anthem for the festival. After its grand debut on Coke Studio Bharat, the track took center stage in a performance during Coke Halftime that added to the festive mood for millions of cricket and music fans.

Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India added, “Our relationship with world class partners like ICC and on Coke Studio with musical genius Vishal Mishra puts us in a unique position where we can bring together the nation’s biggest passion points – cricket and entertainment. Cricket isn’t just watched—it’s lived. And Coca-Cola made sure halftime wasn’t a break, but a moment that kept cricket fans across the globe hooked onto their seats and screens. Vishal Mishra’s Coke Studio performance of the Holi Aayi Re during the Coca Cola Half Time of Champions Trophy finals made it a memorable event for cricket fans across the world.”

Anurag Dahiya, Chief Commercial Officer ICC said, “Coca-Cola wanted to create something special for the fans at the Final of the ICC Men's Champions Trophy 2025 and we saw an opportunity during the innings break to do exactly that. Coke Halftime was designed to bring energy into the stadium, and it delivered in style. Vishal Mishra's Holi Aayi Re from Coke Studio turned the stadium into a celebration. From the stands to the screens, fans were at the heart of it all - and their incredible response made the moment even bigger

With this unforgettable finale, Coca-Cola once again reinforced its commitment to making every shared moment more special, ensuring Holi and India's victory were celebrated in the most iconic way.

About Coca-Cola India:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Apollo Hospitals Launches Revolutionary Apollo Joint Preservation Program In India

* A New Approach to Joint Care with Early Intervention and Personalized Treatment to preserve mobility and confidence

Apollo Hospitals launched its innovative Apollo Joint Preservation Program in India, that is set to revolutionize joint care across its network. This pioneering initiative focuses on early intervention and personalized treatment to help individuals maintain their mobility and confidence, all the while fostering a proactive approach to joint health. Present at the launch were Dr Sangita Reddy, Joint Managing Director - Apollo Hospitals, Dr. Brett Fritsch, Orthopaedic Surgeon, Arthroscopic and Replacement Specialist – Knee, Royal Prince Alfred Hospital, Sydney and senior doctors from the Orthopaedic Department at Apollo Hospitals.

Designed to provide comprehensive, trust-based joint care, Apollo Joint Preservation Program is tailored to the needs of patients suffering from joint pain, arthritis, inflammatory conditions, and ligament injuries. By emphasizing active and healthy lifestyle habits, the program seeks to alleviate discomfort and potentially avoid the need for invasive procedures for as long as possible.

Congratulating the team at the launch of Joint Preservation Program, Dr. Sangita Reddy, Joint Managing Director - Apollo Hospitals said, “The Joint Preservation Program at Apollo is built around patient comfort and support, designed to benefit individuals of all ages who may not be aware of the treatment options available for joint pain or degeneration. Through this unique program, our team of specialists will focus on '3 Ts': Tailored advice, Treatment (both medical and surgical), and Therapies (including rehabilitation, nutrition, and alternative therapies). This multi-city initiative underscores our commitment to help people preserve their mobility and enhance their quality of life for long term. By prioritizing joint function optimization, we want to empower individuals to maintain an active lifestyle and continue doing what they love.”

The program allows patients to benefit from early diagnosis and customized therapies that can potentially delay or avoid major joint health issues. Patients who have been advised any treatment for their affected joints elsewhere, as well as those seeking their first consultation for joint pain, will now have access to a wide array of comprehensive treatment options.

Dr. Dr Rajashekar K T, Senior Consultant - Orthopaedician & Joint Replacement Surgeon, Apollo Hospitals, Bengaluru said, "The program is a breakthrough for patients seeking a safer, non-invasive route to regain mobility. By integrating advanced therapies like PRP and stem cell treatments, we are empowering our patients to take charge of their joint health without rushing into surgery. This innovative approach is a testament to our commitment to delivering personalized, effective care in Bengaluru." 

Highlighting how the program will be a unique solution for sports-related and degenerative joint issues Dr. Pradeep Kocheeppan, Senior Consultant - Orthopaedic Shoulder Surgeon & Sports Medicine, Apollo Hospitals, Bengaluru said, “At Apollo Hospitals, Bengaluru, we believe in transforming joint care by focusing on early intervention and comprehensive, tailored treatments. Our new program combines the latest in orthobiologic therapies with proven non-replacement surgical options to offer a renewed quality of life. The treatment will not only alleviate pain but also help our patients save the original functions of the joint.” 

By harnessing advanced Orthobiologic therapies alongside pioneering regenerative treatments such as Platelet-Rich Plasma (PRP) therapy and cutting-edge stem cell applications, we empower patients to maintain and enhance their joint functionality. This bespoke approach not only aids in circumventing any major surgical interventions but also encourages a dynamic, active lifestyle, thereby ensuring long-term joint health and overall well-being. 

PRP injections will leverage the body’s inherent healing capacity to diminish inflammation and expedite joint repair. Regenerative therapies, including stem cell treatments, aim to rejuvenate cartilage and enhance overall joint functionality, while surgical strategies such as osteotomies will rectify alignment discrepancies, providing sustained relief and improved mobility. Additional surgical modalities will include arthroscopic and open procedures for chondral defects, meniscal repairs, ligament reconstructions, and procedures like Unicondylar Knee Replacement, which strive to preserve more of the natural joint architecture and function. 

Furthermore, patients will receive an extensive range of support services, encompassing physiotherapy, rehabilitation, nutritional counseling for weight management, and other adjunct therapies. This holistic strategy is designed not only to safeguard natural joint function but also to cultivate patient trust and sustained engagement with their healthcare provider, thereby facilitating a seamless transition to joint replacement when deemed absolutely necessary. 

With a spectrum of treatment options and support services now available through this Joint Preservation Program, Apollo Hospitals is committed to enhancing the quality of life for all while promoting a more active and fulfilling lifestyle.

Turkish Airlines Open Returns To Türkiye After Six Years Hiatus

* Turkish Airlines Will Once Again Host The Prestigious DP World Tour golf Tournament In Antalya

Turkish Airlines, the airline that flies to more countries than any other, has renewed its title sponsorship of the Turkish Airlines Open through a partnership with the Turkish Golf Federation. After a six-year hiatus, the tournament will once again be part of the DP World Tour’s Race to Dubai. The tournament will be held at Regnum Carya Golf & Spa Resort in Antalya between May 8-11, 2025.

The sponsorship signature ceremony was held at the Turkish Airlines Headquarters, with the participation of Turkish Airlines CEO Bilal Ek?i, Turkish Golf Federation Deputy Chairman of the Board of Directors Nihat Özdemir, and DP World Tour Director of Tournament Business Mark Casey along with other senior executives.

On the agreement, Turkish Airlines CEO Bilal Ek?i stated: “As Turkish Airlines, we remain committed to connecting people and cultures around the globe through the pursuit of excellence in sports. In line with this commitment, we are glad to take another step in supporting sports and athletes through Turkish Airlines Open.”

Turkish Golf Federation Deputy Chairman of the Board of Directors Nihat Özdemir, said, “With the Turkish Airlines Open tournament to be held in May, a leg of Europe's largest professional golf tour is returning to our country. I would like to extend our gratitude to the tournament’s title sponsor, Turkish Airlines, for its significant contributions.”

DP World Tour Director of Tournament Business Mark Casey, also added, “The DP World Tour is delighted to welcome Turkish Airlines as title partner, as the Turkish Airlines Open returns to the Race to Dubai this season. We look forward to arriving in the golfing hub of Antalya once again, working alongside Turkish Airlines, Turkish Golf Federation and all tournament partners to deliver what I’m sure will be a memorable week.”

Having been the title sponsor of Turkish Airlines Open since 2013, Turkish Airlines hosted some of the world’s most renowned professional golfers, including Tiger Woods, Sergio Garcia, Tyrrell Hatton, Justin Rose, and Rory McIlroy in Antalya until 2019. Additionally, the Turkish Airlines World Golf Cup, the world's largest amateur golf tournament organized by the flag carrier since 2013, is being held in 117 destinations in 73 countries this year.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 478 (passenger and cargo) aircraft flying to 352 worldwide destinations as 299 international and 53 domestics in 131 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram.

About Star Alliance:

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United.

Overall, the Star Alliance network currently offers 17,500 daily flights to over 1,150 airports in 189 countries. Further connecting flights are offered by Star Alliance Connecting Partner Juneyao Airlines.

Honda Motorcycle & Scooter India Launches “OBD2B Shine 100” ‘Naye India Ki Amazing Shine’

Honda Motorcycle & Scooter India (HMSI) introduced the updated “OBD2B-compliant Shine 100” with enhanced styling. The new 2025 Honda Shine 100 has been priced at Rs. 68,767 (ex-showroom, Delhi). It is now available at HMSI dealerships across India.

Introducing the updated Shine 100, Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “We are happy to introduce the new OBD2B-compliant Shine 100 to our customers in India. Since its launch in March 2023, Shine 100 has established itself as one of the fastest-growing brands in HMSI’s motorcycle portfolio. This entry-level motorcycle has been well received for its superior reliability, fuel efficiency, and overall value. With the latest update, we continue our commitment to providing environmentally responsible and high-quality mobility solutions.”

Commenting on this announcement, Mr. Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “The Shine 100 has been a strong player in the entry-level motorcycle segment, offering exceptional quality and comfort at an affordable price. With this latest upgrade, we are further enhancing its appeal and ensuring compliance with the latest emission norms while maintaining its renowned fuel efficiency and reliability. The Shine 100 has played a key role in strengthening Honda’s presence in the entry-level commuter segment, and we are confident that this new version of Naye India ki Amazing Shine will continue to attract more customers across India.”

New Shine 100: Updated Design and Engine

The new Shine 100 sports an elegant design language inspired by India’s favourite Shine 125. It features refreshed graphics on the body panels along with Honda logo.  Its appealing front cowl, blacked-out alloy wheels, practical aluminium grabrail, long & comfortable single-piece seat, and sleek muffler compliment the smooth style of the motorcycle while enhancing convenience for everyday commuting.

The Shine 100 is offered in five dynamic colour options, catering to diverse rider preferences. They are – Black with Red, Black with Blue, Black with Orange, Black with Gray, and Black with Green. Built on a lightweight yet durable diamond-type frame, the Shine 100 is designed for superior ride comfort. It comes equipped with telescopic front forks & twin rear shock absorbers, ensuring stability on various road conditions.

For added safety, the Shine 100 features drum brakes at both ends with CBS (Combined Braking System). Powering this motorcycle is a 98.98cc, single-cylinder, air-cooled, fuel-injected engine, now OBD2B-compliant to meet the latest emission regulations. This engine delivers 5.43 kW of power at 7500 RPM and 8.04 Nm of torque at 5000 RPM, ensuring a smooth and efficient ride. It comes paired with a 4-speed gearbox.

New Shine 100: Price and Availability

The new 2025 Honda Shine 100 has been priced at Rs. 68,767 (ex-showroom Delhi). It is offered in a single variant with five colour options. The Shine 100 is now available at all HMSI dealerships across India.

IIIT-B Signs SoW With IAF- Software Development Institute

The International Institute of Information Technology Bangalore (IIIT-B) has signed a SoW with the Software Development Institute, Indian Air Force (SDI, IAF) for joint research, design, and development of waveform. This collaboration marks a significant milestone in strengthening India’s self-reliance towards critical defence technologies.

Under this partnership, IIIT-B will serve as the technical institution, conducting cutting-edge research and development (R&D) in collaboration with SDI-IAF, which is sponsoring the project. IIIT-B will provide the necessary resources and support for certification, ensuring the project meets the highest standards of reliability and effectiveness.

Dr. Prem Singh, Lead Principal Investigator of the R&D team, emphasized the impact of this collaboration: "This partnership with the Indian Air Force is a testament to IIIT-B’s research and development excellence. We are not only advancing defence technology but also contributing to India’s strategic self-reliance in secure communication systems.”

Dr. Debabrata Das, Director of IIIT-B, expressed his enthusiasm, stating: “We are deeply honored by the trust that the Indian Air Force has placed in IIIT-B. This collaboration marks a significant step toward strengthening our engagement with the defense sector. It not only paves the way for long-term partnerships but also reaffirms our commitment to advancing cutting-edge research and innovation in support of national security. We look forward to leveraging our expertise to develop transformative solutions that align with the strategic needs of the nation.”

Speaking on the occasion, Air Vice Marshal Raman Guruhari, Commandant, SDI said, "The Armed Forces, with the Air Force at the forefront, are charting an ambitious course toward self-reliance, reducing dependency on foreign equipment. This collaboration with academia marks a pivotal step in that journey, laying the foundation for a resolute push toward indigenization. We aspire to translate several of these efforts into operational reality, strengthening our nation's technological sovereignty."

This partnership strengthens IIIT-B’s role in defence technology research and paves the way for future collaborations, reinforcing India’s capabilities in indigenous technological advancements.

About IIIT-Bangalore 

IIIT-Bangalore is a premier institute dedicated to undergraduate and postgraduate programs specializing in Computer Science and Engineering (CSE), Electronics and Communication Engineering (ECE), Data Science and Artificial Intelligence (DSAI), IT for Society, and broader fields of IT and research. Situated in the heart of Electronic City, Bangalore, it holds a prominent position in the academic landscape. IIIT-Bangalore is graded A+ by National Assessment and Accreditation Council (NAAC). IIIT-Bangalore secured the 74th position in the National Institutional Ranking Framework (NIRF) rankings for the second consecutive year, 2024 reflecting its commitment to academic excellence. The institute was ranked number 9 among India's Best Technical Universities (Private) by India Today. IIIT-Bangalore contains state-of-the-art infrastructure, eminently qualified faculty, a vibrant alumni community, cutting-edge research facilities, and close industry collaborations.

The institute’s specially designed courses make the students’ cognizant of the current technologies. Experiential learning and practices followed in the institute equip them with the tools and knowledge to solve contemporary real problems. IIIT-Bangalore has consistently achieved excellent placement records every year since its establishment in 1998, thanks to the unwavering support of the industry and the expanding pool of highly skilled alumni.

For more information about IIIT-Bangalore, visit www.iiitb.ac.in

Happiest Health's Women's Wellness Summit “Happiest Her 2025” Is Back With Brand New Edition

Happiest Health is all set to engage with empowered young working women professionals by hosting the much-awaited, second edition of Women’s Wellness Summit,– Happiest Her 2025 on 22nd March, Saturday. The summit, to be held at Pope Paul VIth Auditorium, St. John’s Campus, Koramangala.  will bring together healthcare professionals and industry leaders to discuss health issues such as stress and PCOS faced by working women and ideas to tackle them by making lifestyle shifts like prioritizing fitness, a proper balanced diet, sleep and crafting a sound financial plan.

The summit will be inaugurated by Davis Karedan, Co-Chairman, Happiest Health with other leaders including Mr. Raghu Krishnan, Chief Editor & Publisher - Print, Happiest Health - Knowledge, Mr. Ravi Joshi – Chief Editor & Publisher - Digital, Happiest Health – Knowledge and guests.

The day-long summit will feature enlightening discussions and interactive sessions, including the keynote address on "Empowering Young Working Women" by Dr. Bindu Subramaniam, co-founder and CEO of the Subramaniam Academy of Performing Arts (SaPa), an insightful panel discussion on “Women’s Health: Metabolism and Poor Lifestyle Choices” highlighting how factors such as stress, anxiety, the struggle for work-life balance, unhealthy eating habits, and poor lifestyle choices affect women’s health and cause PCOS.

The distinguished panelists include:

Dr. Vidya V Bhat - Obstetrician and Gynaecologist, Radhakrishna Multispecialty Hospital and IVF Center, former president, Karnataka State Obstetrics and Gynecology Association, Bengaluru.

Dr. Suchithra Reddy - Consultant – Infertility specialist & Reproductive Medicine, Obstetrics & Gynecology, Motherhood Fertility & IVF.

Dr. Paras Sharma - Director (Programmes and Services), The Alternative Story.

Saraswathi Anand - Powerlifter, athlete, Assistant Vice President, Marketing & product, Network 18, Media and Investments Limited, Bengaluru.

Experiential session on Dance Movement Therapy by Preeti Rajagopal, Dance Movement Therapy Practitioner, Creative Movement Therapy, Association of India (CMTAI).

A session on Common nutrition mistakes that women make, and how to correct them by Ryan Fernando.

A series of featured sessions will be conducted emphasizing women and financial planning. The first Session will be conducted by Simrun Chopra, the founder of Nourish with Sim, followed by Dr. Devika Gunasheela, Managing Director - Gunasheela Surgical and Maternity Hospital. The event will inspire participants with take-home messages and will motivate them to uplift women in every possible way.

About Happiest Health

Happiest Health is a global health & wellness knowledge enterprise promoted by Ashok Soota. Happiest Health provides credible and trustworthy health and wellness knowledge with views from globally renowned experts and doctors. The primary knowledge platforms are the daily newsletter, knowledge website, monthly print magazine, and knowledge app and summits. The wellness division of Happiest Health caters to corporates to achieve optimal employee well-being, fostering a happier, healthier, and more productive work environment. The newest addition to Happiest Health’s offering is its diagnostics services. Happiest Diagnostics is committed to a patient-centric approach with cutting-edge technology, to be the most trusted diagnostic partner in India.

Happiest Health embraces scientific knowledge with a keen focus on medical breakthroughs providing kinder, gentler therapies including cell-based treatments. It also has deep coverage of integrated medicine including Ayurveda, , and naturopathy. Happiest Health’s focus on wellness is holistic and energizing. Its Mission Statement is: “Better Knowledge. Better Health.” and conveys its benefits to all.     

For Booking Tickets: https://www.happiesthealth.com/wellness_summit/happiest_her_2025

Progressive Policies Can Enable Scientifically Backed, Less Harmful Solution To Tobacco Use - Frederic De Wilde, Philip Morris International

* With 300 million tobacco users, of which 100 million are smokers, science backed policies & innovative solutions will help improve public health

Speaking at the Times Group ET NOW Global Business Summit 2025, Frederic De Wilde, President SSEA, CIS & MEA Region, Philip Morris International (PMI), underscored the need for changes in regulation and scientific innovation to introduce less harmful alternatives for people who don’t quit smoking. “The number one challenge for any evolving industry is regulation. We are witnessing a global transformation in the tobacco sector, and science and technology are redefining the way this industry operates. However, to create long-term impact, the industry needs policies that reflect modern realities and innovation. This would also encourage modernization, industry transformation, and investment-driven growth, for the entire tobacco ecosystem, thereby making India a significant partner worldwide,” said De Wilde.

Addressing the gathering, De Wilde highlighted how science-led decision-making and regulations transform the sector & open new economic opportunities. He emphasized that across various industries—from renewable energy to digital finance—countries that have modernized regulatory frameworks have seen faster economic growth and stronger global positioning.

Reflecting on PMI’s transformation, De Wilde said, “20 years ago, the company began rethinking its role in the tobacco industry, recognizing that consumer needs and scientific advancements demanded a shift. We soon recognized that combustion is the primary cause of harm in smoking and focused our research and innovation on eliminating it. We have invested $14 billion in science, research, and commercial efforts to advance innovation and raise awareness about less harmful alternatives. We hired over 500 top scientists, and built a strong research foundation to ensure the solutions we introduced were supported by credible data and transparent methodologies. Ten years ago, we launched these alternatives in partnership with governments worldwide. The results? In many countries, cigarette consumption is steadily declining, with alternatives taking their place.”

De Wilde emphasised how regulatory modernization in parts of Europe and Asia has led to a decline in smoking incidence.

"In Japan, the introduction of alternatives has cut the combustible cigarette market in half. In Rome, one in three smokers has transitioned to alternatives, signalling a major behavioural shift. Sweden leads Europe with the lowest smoking rate at just 5%, with smoking among young adults nearly non-existent. From a health perspective, Sweden also reports the lowest lung cancer incidence among men in the EU, showcasing the positive impact of regulatory modernization and access to alternatives."

Focusing on India’s regulatory and economic landscape, De Wilde praised its policy-driven growth in technology, finance, and infrastructure. He emphasized that India’s success in regulatory clarity has driven investment, fostered innovation, and strengthened trade partnerships.

“India has been a pioneer in regulatory modernization across industries. From renewable energy to digital payments, progressive policy frameworks have accelerated economic transformation. The next step is ensuring that scientifically validated industries can also contribute to this progress.”

De Wilde acknowledged that PMI wishes to actively engage with policymakers in India to build an understanding of how science-backed innovations can align with regulatory priorities and improve the country’s tobacco control outcomes. He noted that while several countries have adopted a structured regulatory approach to new product categories, India has the opportunity to create a global benchmark for progressive trade and policy development.

“We have seen successful government-industry partnerships globally, where scientific advancements and regulatory policies have worked together to drive positive change. We are eager to contribute to this conversation, working collaboratively with stakeholders to benefit the economy.”

He further said that India should look at adopting a redefined Tobacco Control strategy, “One that blends science-driven policies, along with a sustainable regulatory framework so that alternatives are available. With 300 million tobacco users, including 100 million smokers, a redefined approach can strengthen public health efforts and help save millions of lives.”

Beyond regulatory modernization, De Wilde emphasized PMI’s commitment to sustainability, with a strong focus on agriculture and farmer empowerment. “India is one of the top tobacco growing countries in the world. Tobacco farming remains vital for thousands of families, and supporting farmers through sustainable practices is essential for long-term agricultural stability. We wish to implement our Good Agricultural Practices (GAP) initiative and provide farmers with technology, training, and resources to improve productivity while minimizing environmental impact.”

With the right policies, industries can evolve responsibly, economies can grow sustainably, and trade partnerships can thrive. India is uniquely positioned to lead this transformation, creating a regulatory and investment landscape that benefits businesses, consumers, and the global trade ecosystem.

About Times Group ET NOW Global Business Summit

The Times Group presents ET NOW Global Business Summit stands as a distinguished platform that has in the past hosted an illustrious array of personalities, both from India and around the world. This distinguished list includes luminaries such as Prime Minister Narendra Modi, the visionary Bill Gates from Microsoft, Brian Chesky of Airbnb, Arianna Huffington from Huffington Post Media Group, Dara Khosrowshahi, the leader of Uber, Reed Hastings representing Netflix, the innovative Steve Wozniak from Apple, renowned venture capitalist Guy Kawasaki, Anshula Kant from the World Bank Group, iconic actor Shah Rukh Khan, and the esteemed Economist and Nobel Laureate Paul Krugman, among other influential figures. The summit continues to be a nexus of unparalleled insights and global perspectives, bringing together the brightest minds to shape the future of business and innovation.