McAfee Research Reveals Surge In Online Shopping Scams During October Festive Shopping Season

* McAfee safeguarded users against suspicious or malicious URLs nearly 24,000 times throughout the festive season.

Nearly half (45%) of Indian consumers say they or someone they know has fallen victim to a deepfake shopping scam. Of the 56% of these people who lost money to the scam, 46% lost over ?41,500.

* 78% of Indians are more concerned about online shopping scams this festive season than they were a year ago, particularly due to the rise in deepfake scams.

 As the vibrant lights of Diwali dim and the festive season concludes, it's time to reflect on the joyous celebrations and the less cheerful reality of online scams that targeted festive shoppers. This year, McAfee, a global leader in online protection, uncovered a worrying trend: a significant rise in online scams impacting consumers during the festive shopping rush from October 1 through October 28.

McAfee’s Global Festive Shopping Survey found that 66% of Indians plan to do more online shopping this year than last year. Of those people, 68% report finding better discounts and offers online and 60% say online shopping was easier and faster than in-store shopping. However, the convenience and potential discounts associated with online shopping may come at a price. McAfee’s Labs team revealed a significant rise in online scams aimed at festive shoppers in India, marking this season as a prime opportunity for cybercriminals.

Phishing and Malicious URLs: McAfee’s Labs team analyzed over 800 unsolicited, festive-related emails. The volume of these emails spiked on Fridays and Saturdays, aligning with a trend of increased scam activity at the end of each week – and suggesting that scam-related risks are present throughout the festive season and consumers should stay aware.

Protection Efforts: The McAfee Labs team also reported protecting customers against 24,000 suspicious or malicious URLs during the festive season. Consumer interactions with these malicious links spiked significantly in the leadup to key events – for example, the days prior to Durga Ashtami and Diwali – pointing to savvy scammers targeting people during peak shopping windows.

Too Good to be True: Many of these malicious links masqueraded as legitimate shopping sites like Flipkart or Amazon, promoting implausible discounts of up to 99%.

“Diwali is special time of year that many look forward to – from consumers, to retailers, to cybercrooks, said Pratim Mukherjee, Senior Director of Engineering at McAfee. “With AI-powered tools, scammers can now more quickly and easily create incredibly realistic fake celebrity endorsements and near-perfect imitations of trusted brand messages and websites. We’re urging people to stay cautious, think twice about deals that seem too good to be true, and use the best online tools to protect their information."

Festive Consumer Behavior

The festive season drives a shift in consumer behavior, with many Indians adjusting their shopping habits in response to inflation, the hunt for deals, and increased social media influence. This also leads to increased concerns about scams and cybercrime, shaping festive shopping patterns in India.

95% of Indians, in light of inflation, plan to engage in related deal-seeking festive shopping behaviours.

90% said they’d consider starting festive shopping earlier than normal in order to find the best possible deals.

41% said they were more likely to jump on a good deal immediately when they see it.

Impact of AI on Festive Scams

McAfee's Festive Shopping Survey found 74% of Indians believe cybercriminals are more prevalent during the festive season, making the period especially risky and stressful for online shoppers, especially as AI-driven digital scams become increasingly common.

84% of Indians are more concerned about deepfakes now than they were a year ago.

39% of Indians say they encounter the most fake messages via email, followed by 31% through text and 30% on social media.

When asked about the types of scam messages they’ve received:

30% mentioned messages about purchases they didn’t make.

37% reported fake missed delivery or delivery problem notifications.

24% saw security alerts from popular e-commerce platforms or notifications regarding account updates.

43% received messages about urgent issues with their credit card or banking account.

Social Media Influence

A significant percentage of Indian shoppers say their purchasing decisions are influenced by social media and celebrity endorsements. Scammers are increasingly exploiting this trend, to deceive consumers.

Nearly half (47%) of Indians say they or someone they know has purchased or provided payment for something that either came from a celebrity or appeared endorsed by a celebrity, that then turned out to be a scam.

31% of Indians are likely to make a purchase from a new retailer found via social media if the deal is appealing.

McAfee’s Tips for Safe Festive Shopping 

To stay safe this season, McAfee recommends consumers: 

Think before you click.? If you receive an email or text message asking you to click on a link, even if it’s a great-sounding deal or indicates it’ll provide useful information such as a package delivery update, it’s best to avoid interacting with the message altogether. Always go directly to the source and interact with reputable companies. 

Use AI to beat AI. From blocking dangerous links in text messages, social media, or web browsers, if clicked, customers across all platforms can take advantage of the AI-driven technology behind?McAfee Text Scam Detector?to engage with text messages, read emails, and browse the web peacefully and securely.

Detect deepfakes. Look for slight inconsistencies in content. Is there unnatural blinking, odd eye movements, or unusual-looking hands or teeth ? Does the audio not quite match the speaker’s lips or have a distorted quality? 

Invest in holistic online protection like McAfee+. Use products that provide maximum identity, privacy, and device protection. Help keep yourself and your family safe online with protection that detects and protects against suspicious links and sites (even those that promise to bring the latest in celebrity news!), so you can browse online with greater confidence.

For more festive safety tips and details on McAfee’s cybersecurity solutions, visit www.mcafee.com. 

Study Methodology 

The survey, which focused on the topic of deepfakes, scam messages, and festive shopping, was conducted online in November 2024. 7,128 adults, age 18+, in 7 countries (US, Australia, India, UK, France, Germany, Japan), participated in the study. 

About McAfee 

McAfee Corp. is a global leader in online protection for consumers. Focused on protecting people in an always-online world, McAfee’s solutions adapt to user needs, empowering individuals and families with secure, intuitive tools. For more information, visit www.mcafee.com. 

Odysse Bags Order Of 40,000 Vehicles And Investment From Zypp Electric

* Odysse Electric Secures Investment to Drive National Growth, Bags Order for 40,000 Vehicles

Odysse Electric, the Indian two-wheeler electric vehicle (EV) brand, has secured an investment from Zypp Electric to accelerate its national expansion. This also includes an order for 40,000 electric vehicles to be delivered over the next three years. The deal highlights the rapid growth and potential of electric mobility  in India.

This investment is expected to significantly bolster Odysse Electric's B2B Penetration along with expanding dealership network across the country. By increasing production and enhancing distribution capabilities, Odysse aims to increase its production capacity to meet the rising demand for clean and efficient mobility and delivery options in personal space as well as booming last-mile delivery space in both urban and rural areas.

Mr. Nemin Vora, CEO of Odysse Electric, commented on the agreement, saying, " We are thrilled to welcome this strategic partnership with Zypp Electric. The new investment in Odysse Electric signifies a pivotal moment as we strive to create a cleaner, greener India. Their deep industry expertise and vision of fleet electrification will significantly accelerate our nationwide expansion plans underscoring the robust B2B and consumer demand for electric vehicles. We are eager to revolutionize India's transportation and logistics landscape."

Akash Gupta, Co-founder & CEO, Zypp Electric stated, "Zypp wishes to deploy 200,000 EVs in the market over next 2-3 years to decarbonize last mile delivery. Our investment in Odysse Electric reflects our belief in the brand's vision, product quality and growth trajectory in India's electric mobility sector. Odysse's commitment to better quality of EVs and ability to customize to Zypp’s long term requirements aligns with our principles, and we are thrilled to partner with them on this journey to redefine mobility and scale last mile deliveries in various cities of India & beyond."

This agreement represents a significant milestone for Odysse Electric as it continues to champion sustainable transportation across India.

Established in 2020, Odysse Electric is at the forefront of reshaping India's electric vehicle landscape. Odysse Electric offers one of the largest product portfolios, comprising 7 models which includes 2 low-speed scooters, 2 high-speed scooters, a delivery scooter targeted to B2B segment, an EV sports bike, and a commuter bike for daily users. The product range includes: -

Electric motorcycle Vader (with 7” Touchscreen Android Display, AIS-156 approved battery, five drive modes, 18-liters storage space, Robust build)

Electric bike EVOQIS (with four drive modes, keyless entry, anti-theft lock and motor cut-off switch)

Latest addition of High-Speed Electric scooter SNAP (AIS 156 approved smart Portable Battery, waterproof motor, Distance to Empty & CAN enabled display)

High Speed Electric scooter HAWK Li (India’s first electric scooter with cruise control & Music system along with portable battery)

Low Speed - E2Go Lite, E2go+ and E2GO Graphene (electric scooter with portable battery, USB charging, digital speedometer and keyless entry)

Low speed electric scooter Racer Lite V2 Lite and V2+ (waterproof motor, huge boot space, dual battery and led lights)

Sightsavers, AbbVie Therapeutics Hosted 4th State-Level Consultation On ‘Prevention Of Visual Impairment Caused By Glaucoma’

Sightsavers India and AbbVie India, in their ongoing collaborative campaign, recently hosted the fourth state-level consultation on the ‘Prevention of Visual Impairment Caused by Glaucoma’ at the NIMHANS Convention Centre in Bengaluru, Karnataka. The event was honoured by the presence of our Guests of Honour, Shri Vikas Kishor Suralkar, IAS, Special Commissioner BBMP and Dr Shamsundar, Joint Director Ophthalmology, Govt of Karnataka.

Glaucoma, a leading cause of blindness worldwide, demands early diagnosis and timely treatment to prevent irreversible vision loss. At the consultation, distinguished guests, including health officials and advocates for eye health, highlighted the importance of collaborative efforts to enhance eye care services. They recognised this initiative as an essential step in raising awareness and bringing together expertise to confront the challenges posed by glaucoma and prevent avoidable blindness.

The consultation began with a heartfelt welcome by Edwin Charles, Corporate Partnerships Executive, Sightsavers India. This was followed by opening remarks from Mr R.N. Mohanty, Chief Executive Officer of Sightsavers India, and Dr Rahul Rathod, Medical Director, AbbVie India.

Shri Dinesh Gundu Rao, Minister of Health and Family Welfare for the state of Karnataka shared his views with us. “Our foremost priority is the health and well-being of the people of Karnataka, and we recognise that clear vision is essential to living a healthy and fulfilling life. The government is fully committed to supporting initiatives like this, which emphasize early detection and prevention of glaucoma to safeguard the eye health of our citizens. We greatly appreciate the dedication of Sightsavers India and AbbVie India in addressing preventable blindness and hosting this consultation as an invaluable effort to raise awareness. Through collaborations focused on eye care, we aim to build a healthier, more productive community for all.”

Shri Vikas Kishor Suralkar, IAS, Special Commissioner BBMP, “I am proud to support this crucial consultation on glaucoma prevention by Sightsavers India and AbbVie India. This event is a vital step in strengthening awareness and prevention strategies around eye health, and the BBMP is fully committed to ensuring that our city’s residents have access to quality care. We must continue to strengthen these efforts and work collectively to ensure every individual has access to early detection, treatment, and the necessary resources to safeguard their vision. The BBMP stands firm in its commitment to supporting initiatives that improve eye health, and we will continue to prioritize eye care as a critical component of our public health agenda.”

Dr Shamsundar, Joint Director Ophthalmology, Govt of Karnataka in his address said, “It is both an honour and a responsibility to be part of this significant consultation addressing the prevention of visual impairment caused by glaucoma. Events like these are essential in uniting expertise and resources to tackle preventable blindness effectively. The combined efforts of the Government of Karnataka, private sector leaders like AbbVie India, and organisations like Sightsavers India demonstrate the power of partnerships in driving impactful change. Together, we remain steadfast in our commitment to adopting initiatives that enhance awareness, promote early diagnosis, and provide equitable access to eye care for all.”

Dr Rahul Rathod, Medical Director, AbbVie India stated “As healthcare professionals, we understand the critical importance of early detection and access to quality eye care. Glaucoma poses significant challenges that call for both increased awareness and prompt action. Through these consultations, we aim to bridge gaps in understanding and improve access to essential care. By equipping communities with current knowledge and resources, we’re advancing efforts to prevent glaucoma-related sight loss. Partnering with Sightsavers India in this initiative is a significant step toward making quality eye care accessible to all, especially those in marginalized communities. This collaboration reflects our commitment to ensuring that everyone has the opportunity to protect their vision and receive the essential eye health services they need.”

Mr R.N. Mohanty, CEO of Sightsavers India said “With this campaign now reaching its fourth state, we’re making significant strides to create awareness on glaucoma. Our partnership with AbbVie India continues to drive forward the urgent mission to prevent vision impairment and blindness caused by this ‘silent thief of sight.’ The recent consultation in Bangalore, Karnataka brought together some of the brightest minds in ophthalmology, public health, and government representatives, demonstrating our collective commitment to innovative strategies and early diagnosis for preventing avoidable blindness. We look forward to expanding this initiative into other states in the coming months, taking crucial steps to protect sight and empower communities across India.”

The event continued with a panel discussion featuring specialists who explored different strategies for managing glaucoma. This was followed by an engaging Q&A session, allowing attendees to pose their questions and receive direct guidance from the experts.

Dr Suneeta Dubey, Medical Director and Director of Glaucoma Services, Dr. Shroff’s Charity Eye Hospital, New Delhi, and Keynote Speaker said, “. Today’s consultation is an example of collaboration in action, bringing together medical expertise, and public health leaders to drive a unified response against glaucoma.”

The panel members also included General Ophthalmologist: Dr Kaushik Murali, President of Medical Administration Quality & Education at Sankara Eye Foundation India; Glaucoma Specialist: Dr Asha M.S, Nethradhama; Public Health Expert: Dr Priya T. Nandimath, Principal Professor at Padmashree School of Public Health, Bangalore and Garimella Subramaniam, professional journalist and Director of Strategic Initiatives at AgnoShin Technologies, Chennai.

The panel discussion highlighted the crucial role of collaboration in preventing glaucoma-related visual impairment, emphasizing that a united approach among experts, healthcare providers, policymakers, and media is key to safeguarding vision. The panel members highlighted the often-overlooked risks of glaucoma, stressing that timely diagnosis and intervention can preserve sight and improve quality of life. The importance of regular eye exams was discussed as a proactive measure, alongside the role of media in spreading awareness, empowering individuals to prioritize eye health, and building public support for policies aimed at reducing preventable blindness.

To conclude the event, Jatin Tiwari, Director, of Corporate Partnerships and Southwest Programme, Sightsavers India, shared the way forward and said “The perspectives shared today will be instrumental in refining our initiatives for increasing awareness, promoting early diagnosis, and improving treatment for this silent threat. Moving forward, we are committed to actionable outcomes and advancing stronger collaborations with healthcare experts, policymakers, and community stakeholders” A vote of thanks and felicitation was done by Sayanti Bit, Corporate Partnerships, Sightsavers India.

Photo Caption - L to R: Dr Shamsundar, Joint Director Ophthalmology, Govt of Karnataka; Shri Vikas Kishor Suralkar, IAS, Special Commissioner BBMP; RN Mohanty, CEO, Sightsavers India; Dr Rahul Rathod, Medical Director, AbbVie India

For more information about AbbVie Eye Care, visit us at

 https://www.abbvie.com/our-science/therapeutic-focus-areas/eye-care.html.

wienerberger India Achieves Lowest Carbon Footprint With Porotherm Smart Bricks

* LCA shows 150 years of life cycle for Porotherm

wienerberger India's flagship product, Porotherm Smart Bricks, has demonstrated an exceptional environmental performance in a recent Life Cycle Analysis (LCA) conducted by LEAD Consultancy and Engineering Services (India) Pvt Ltd.

The LCA, adopted the 'Cradle to Grave' approach, adhering to international standards (EN 15804+A2 & ISO 14025 / ISO 21930) and assessed the Global Warming Potential (GWP) of various walling materials. The ‘Cradle to Grave’ approach covers entire life cycle of a product from the excavation of raw materials to manufacturing process, transportation, installation, and usage to its end-of-life phases.

Porotherm Smart Bricks including Porotherm HP, Porotherm Plus, FB Exteria and Grinded bricks showed a remarkable GWP of 97.103 Kg CO2e per ton, significantly outperforming other materials. The lifespan of Porotherm is 150 years as per the LCA report.

Porotherm Vs other walling materials

The Global Warming Potential (GWP) of Porotherm is much lesser as compared to other walling materials as per the LCA 

- Porotherm: 97.103 Kg CO2e/ton

- Autoclaved Concrete: 230 Kg CO2e/ton

- Burnt Clay Bricks: 330 Kg CO2e/ton

- Concrete Blocks: 400 Kg CO2e/ton

- Reinforced Concrete Wall: 800 Kg CO2e/ton

For a typical 1500 Sqft residence, Porotherm's total embodied carbon is 1491, compared to:

- 3172 for Autoclaved Concrete

- 21133 for Burnt Clay Bricks

- 18401 for Concrete Blocks

- 52277 for Reinforced Concrete Wall

"This significant reduction in carbon footprint underscores our commitment to sustainability," said Mr. Monnanda Appaiah, Managing Director, wienerberger India. "Our eco-conscious approach enables us to create environmentally friendly products, contributing to a greener future."

Sustainable Manufacturing

Porotherm's composition includes an impressive 90% recycled waste, including:

- Stone slurry

- Rice husk

- Tank clay (silt removed from dead tanks and lakes during de-silting)

Only 10% of the raw material is clay sourced from clay mines. This innovative use of recycled materials significantly reduces waste and minimizes the product's ecological footprint.

The benefits of Porotherm's sustainable manufacturing process extend beyond environmental benefits, offering:

- Reduced waste disposal costs

- Conservation of natural resources

- Lower energy consumption

About wienerberger India

wienerberger India provides innovative building solutions, focusing on environmental responsibility and sustainable development. With a strong commitment to reducing carbon emissions, wienerberger India strives to minimize its ecological footprint while promoting sustainable development.

For more information log on to : https://www.wienerberger.in/

FADA Releases 42 Days Festive Period Vehicle Retail Data

The Federation of Automobile Dealers Associations (FADA) today released Vehicle Retail Data for 42 days festive period.

Festive Period Retails

Commenting on 42-days festive period (from 1st day of Navratri to 15 days post Dhanteras) retails, FADA President, Mr. C S Vigneshwar said, "I am delighted to announce that the automobile retail sector has achieved a new milestone, surpassing last year's festive records. We witnessed a remarkable surge in numbers since the beginning of Navratri, nearly hitting our forecasted target with 42.88 lakh vehicles registered during this period—a growth of 11.76% over last year's 38.37 lakh units.

Two-wheeler sales were particularly robust, registering a 13.79% growth to reach 33.11 lakh units, largely driven by strong rural demand. As expected, Passenger vehicles bounced back after a lull, growing by 7.10% to 6.03 lakh units, spurred by pent-up demand and unprecedented discounts available in the market.

While we celebrate these achievements, we acknowledge that we could have fully met or even exceeded our targets of 45L units if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha.

As the festivities conclude, FADA anticipates passenger vehicle stock levels will reduce further from what we reported in our October retail data press release. However, FADA advises caution as the complete picture on inventory will emerge by month-end.

With 1.5 months remaining before the calendar year ends, FADA urges OEMs to focus on liquidating 2024 stock so that Dealers can enter 2025 with ideal FADA-recommended 21 days of inventory.

Looking ahead, the auto industry is yet to fully benefit from a government push in infrastructure spending, which we expect will bolster commercial vehicle sales. Additionally, tractors should perform better, supported by good rainfall and the government's increase in the Minimum Support Price (MSP) of crops, putting more money into farmers' hands."

Tata Motors And Magenta Mobility Lead The Charge To Electrifying Last-Mile Transportation

The Indian last-mile logistics sector is experiencing a rapid transformation, fueled by the growing demand for efficient, cost-effective and sustainable solutions. At the forefront of this change is Magenta Mobility – an integrated electric mobility solutions provider, has emerged as a key player in the logistics sector by leveraging the high-earning capabilities and lower Total Cost of Ownership (TCO) of Tata Motors' Ace EV – India’s most advanced, zero-emission, four-wheel small commercial vehicle. By inducting Ace EV to their fleet, Magenta Mobility is redefining the standards of last-mile delivery, achieving unparalleled success in operational efficiency and sustainability.

Tata Ace EV has empowered Magenta Mobility to execute its operations with a reduced carbon footprint while maintaining high performance and reliability. The Ace EV is ideally suited to handle the demands of last-mile logistics sector ensuring consistent, cost-effective and timely deliveries across varied routes.

Mr. Maxson Lewis, Founder & CEO, Magenta Mobility, said, "As a born-electric cargo fleet operator, we were waiting for the right vehicle to disrupt the market. The Ace EV suits the requirement perfectly, offering a larger payload capacity and longer range that the 4-wheel electric segment needed. The Ace EV has significantly enhanced our operations, offering us a sustainable solution and unmatched efficiency, high uptime and profitability. With Ace EV's superior range and payload capacity, we have been able to optimise our business while decarbonising logistics. This association with Tata Motors has allowed us to align our business goals with the broader mission of achieving a net-zero carbon future."

The Tata Ace EV, developed in collaboration with its customers, represents Tata Motors' commitment to offering innovative, zero-emission solutions that meet modern business demands. Supported by over 200 dedicated Electric Vehicle Service centres nationwide, Ace EV features an advanced battery management system and 'Fleet Edge' telematics, utilising smart technologies to improve vehicle uptime and road safety with real-time insights into vehicle status, health, location and driver behaviour. Ace EVs have cumulatively covered a distance of more than 5 crore km with ~99% uptime, demonstrating their reliability and efficiency in real-world operations. The Ace EV is available in 600kg and 1000kg payload options, engineered for diverse customer requirements and applications. The Ace EV has received significant success and appreciation from its customers and remains to be India’s most loved electric SCV.

SCMHRD, Pune Clinches Winner’s Trophy At Cummins India’s REDEFINE 2024 B-School Case Study Competition

* IIM, Tiruchirappalli shines bright, securing the runner-up award

Today, Cummins India Limited, one of the leading power solutions providers in the country, culminated REDEFINE 2024, its prestigious annual B-school case study competition. The exceptional Team Musketeers from Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune emerged as competition winners, claiming the esteemed trophy and cash prize, while Team Strategic McQueens from Indian Institute of Management (IIM), Tiruchirappalli earned the distinguished runner-up award.

This year's competition focused on the theme “How Digital Solutions Enable Sustainability in Traditional Businesses?”, encouraging participants to think beyond conventional boundaries. A total of 3780 students participated across 1260 teams, representing 18 of the nation’s top B-schools, fostering a vibrant exchange of ideas and innovative thinking. Following a comprehensive evaluation process, six finalist teams were selected to showcase their solutions at the two-day grand finale organized in Pune. The event featured interactive leadership sessions, dynamic networking opportunities, and exclusive tours of the Cummins Technical Center India and the Kothrud Engine Plant. The finale culminated with a jury evaluation round and live voting by employees held at the Cummins India Office Campus (IOC).

A distinguished panel of Cummins India leaders, including Anupama Kaul, Human Resources Leader, Subramanian Chidambaran, Director - Corporate Strategy, and Ajay Patil, Chief Financial Officer, judged the finalist teams' presentations at the grand finale. The event was attended by senior leaders and employees of the company. In addition to the main competition, all finalist teams participated in a fun social media contest. They created short and engaging team introduction videos, which were uploaded on their college's LinkedIn page. Team Musketeers from SCMHRD, Pune received maximum engagement for their video and was declared the winner of this contest.

Congratulating the winners, Anupama Kaul, HR Leader, Cummins India, added, “I was truly impressed and inspired to see the incredible talent and innovative ideas showcased at REDEFINE 2024. Some of the solutions presented even have the potential to revolutionize our industry. I congratulate all winners and participants for their hard work and outstanding contributions. This competition is not just about winning; it's about learning, collaborating, and pushing the boundaries of innovation. REDEFINE is a long-term strategic investment in our future. By empowering young minds, we are shaping the future of our company, industry and country. It is a legacy we are proud to build.”

Subramanian Chidambaran, Director – Corporate Strategy, Cummins India, said, "REDEFINE, at its core, is a unique platform for innovation. It empowers next generation leaders to think critically and creatively to address the challenges of today and tomorrow. In a world grappling with climate change, this year's competition compellingly challenged participants to harness the vast potential of digitalization as a strategic tool for reducing emissions and enhancing sustainability initiatives. The participants displayed exceptional analytical skills and strategic thinking. This intensive competition required significant time and effort, and I am immensely proud of the hard work and dedication of all participants. I am equally excited to see what they achieve in the future.”

In the lead-up to the grand finale, Cummins India organized a series of engaging activities designed to ignite curiosity among the students. An interactive leadership session was held to familiarize participants with the company’s mission, vision, business strategy, and technology. Additionally, a quiz competition assessed their knowledge of industry trends and dynamics, further enriching their understanding of the business landscape.

The six shortlisted teams who participated in the grand finale included:

Power Innovators from Symbiosis Institute of Business Management, Pune

Team CnP from Indian Institute of Management (IIM), Lucknow

Carbon Crushers from IIM, Mumbai

Musketeers from Symbiosis Centre for Management and Human Resource Development, Pune

Strategic McQueens from IIM, Tiruchirappalli

ISB_101 from Indian School of Business, Hyderabad

To learn more about REDEFINE 2024, visit Cummins REDEFINE | Cummins Inc and follow Cummins India on LinkedIn, Facebook, Instagram, and YouTube

About Cummins India Limited: 

Established in 1962 and headquartered in Pune, Cummins India Limited (NSE: CUMMINSIND | BSE: 500480) is one of the leading power solutions providers in the country. As the oldest Cummins entity in India, Cummins India Limited is involved in the power generation, aftermarket, and export businesses. The company has a strong manufacturing backbone and has five state-of-the-art manufacturing plants, assembly, and distribution facilities. With over 480 customer touchpoints, the company is committed to powering the success of its customers and ensuring that its services and solutions are readily accessible. The company has over 3,000 employees who contribute their expertise and commitment to ensuring Cummins India delivers on its mission of “making people’s lives better by powering a more prosperous world”.