NESCAFÉ Sunrise Unveils New Campaign Honouring Coffee Farmers

NESCAFÉ Sunrise has launched a campaign to celebrate coffee farmers and honour their dedication and relentless efforts in growing coffee. The campaign pays a tribute to the love and commitment with which these farmers work in their fields, to grow high quality coffee. It also highlights their association with Nestlé agronomists, who work closely with these farmers, as a part of the NESCAFÉ Plan.

The NESCAFÉ Plan, introduced in India in 2012 goes beyond coffee. It aims at developing good agricultural practices, sustainable management of landscapes, and enhancing biodiversity in coffee farms. It blends the valuable traditional knowledge of coffee cultivation with modern scientific practices to aid sustainable growth of coffee in the region. Nestlé India works closely with around 5,000 coffee farmers in Karnataka, Tamil Nadu, and Kerala through the NESCAFÉ Plan.

Talking about the campaign, Mr. Sunayan Mitra, Director, Coffee and Beverages business, Nestlé India, said “Behind every delightful cup of Nescafé, there are coffee farmers whose hard work and dedication contribute to the exceptional taste of our coffee. On this International Coffee Day, we pay tribute to these remarkable farmers by sharing their stories on our jars and through this beautiful campaign crafted with love by our teams at Nestlé and Dentsu Creative Webchutney. The coffee farmers are the backbone for our NESCAFÉ Plan. They have helped us gain immense consumer love and trust for our brands by upholding the safety and quality of our products. This campaign is a homage to their perseverance and dedication, and I hope that it will be appreciated by our consumers.”

Mr. Vidya Sankar, Senior Vice President, Dentsu Creative said “This campaign is centred on the hard work of coffee farmers and the collaborative work between Nestlé India and the coffee farmers. It also shines the spotlight on the contributions made by coffee farmers to our society and how they impact the consumer's experience while they enjoy a delicious cup of Nescafé Sunrise. Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry."

The film has been directed by Mr. George K Antoney and produced by Kadhai Films.

As a part of the campaign, NESCAFÉ Sunrise has released 5 new packs with the pictures of 5 coffee farmers from the coffee-growing region in Karnataka, who are a part of NESCAFÉ Plan. These packs also have a QR Code. Once scanned, these QR codes further narrate the stories of these farmers and their journey with Nestlé India.

Links to the TVC:

Tamil: https://www.youtube.com/watch?v=COO4AIWIg0M

Kannada: https://www.youtube.com/watch?v=E6qECr3oy9c

Telugu: https://www.youtube.com/watch?v=FksH0RmsQWA

GTCR And Recognize To Acquire TRANZACT

* Innovative Leader in Insurance Distribution and Marketing Services to be Run by Existing Management Team, including Current President Andy Nelson

GTCR, a leading private equity firm, announced today that it has signed a definitive agreement to acquire TRANZACT, a leading direct-to-consumer insurance services company, in a corporate carve-out from WTW PLC ("WTW", NASDAQ: WTW), a leading global advisory, broking and solutions company. GTCR is investing in TRANZACT alongside Recognize, a technology services investment platform. Andy Nelson, President of TRANZACT, and the existing management team will continue to lead the business and partner with GTCR and Recognize. The transaction values TRANZACT at $632.4 million.

Headquartered in Fort Lee, NJ, TRANZACT provides a full suite of capabilities across marketing and demand generation, sales execution, post-sales engagement and technology solutions. The business currently serves as the platform of choice for several large insurance carrier partners and is the agent of record for over one million active insurance policies across Medicare Advantage, Medicare Supplement and Life & Supplemental insurance markets.

GTCR and Recognize's investment will build on TRANZACT's strong performance and target areas of growth amongst its insurance carrier partners. Together, GTCR, Recognize and TRANZACT will implement a strategy to drive continued innovation, with additional capital available to help fund the expansion and enhancement of its services across this unique customer acquisition platform. As an independent company, TRANZACT will continue to focus on delivering best in class, reliable services and solutions across the insurance industry. 

"We are excited to partner with Recognize, Andy and the talented team at TRANZACT and continue to build on their innovative platform," said David Donnini, Managing Director and Head of Business & Consumer Services at GTCR. "We have known Andy for many years and have always admired TRANZACT and their truly unique, data-driven marketing model for the insurance industry. Over the years, TRANZACT has developed deep, trusted partnerships with some of the industry's most recognized insurers and, along with its strong brand, has positioned itself well to continue to gain share as we look to expand and enhance its offering. Importantly, they have also established a reputation for exceptional service and quality to the end consumers."

"As the insurance marketplace evolves, TRANZACT will continue to play a critical role in helping carriers deliver quality service to their customers and better react to their evolving needs," said David Wasserman, Co-Founder and Managing Partner of Recognize. "We are thrilled with the opportunity to partner with GTCR, and alongside Andy and this management team, which we have known for many years. Their ongoing leadership at TRANZACT will be invaluable as we look to further develop the company's capabilities, particularly their unique and specialized services offerings for the insurance markets."

Mr. Nelson, President of TRANZACT, will become CEO of the standalone business at closing, alongside the rest of the management team who will continue in their current roles. Mr. Nelson has been a senior executive with TRANZACT since 2003, President since 2016, and has spent his entire career in direct-to-consumer marketing and building deep expertise and relationships in the insurance sector.

GTCR has a longstanding relationship with Mr. Nelson, who currently serves as an independent director on the Board of Consumer Cellular, another portfolio company of the firm. Likewise, the Recognize leadership team was part of a group that had previously invested in TRANZACT before it was sold to WTW in 2019 and worked with Mr. Nelson closely during that time.

"Today marks an important milestone in TRANZACT's journey and we are excited about our future together with our new partners at GTCR and Recognize," said Mr. Nelson. "Over the last two decades, the TRANZACT team has worked tirelessly to build a leading insurance marketplace platform, known for quality service and innovative solutions. We are confident that in becoming an independent company, we will be able to continue to meet the needs of our insurance carrier partners and the consumers and drive growth across our business. We are incredibly grateful for the team at WTW for their support of our strategy and their partnership over the past five years."

"TRANZACT is a high-quality business, a leading provider in an area of the insurance market that we have followed for the last several years and know well," said Tom Ehrhart, Managing Director at GTCR. "Along with our partners at Recognize, we believe that TRANZACT's suite of services are well positioned for continued growth across the insurance landscape. Andy and his team are dynamic leaders, and we believe they are the right team to bring this company forward in a new chapter of independent growth."

The transaction is expected to close by the end of 2024, subject to regulatory approvals and customary closing conditions.

Can Artificial Intelligence (AI ) Truly Transform Developer Experience?

By Andrew Boyagi, Head of DevOps Evangelism, Atlassian

If your goal is to improve developer experience, your first step should always be to ask your developers how things can be improved

Product Marketing teams have been in overdrive for the past 12 months, talking loudly about the latest artificial intelligence advancements that will vastly improve developer experiences. And it’s working. Atlassian recently partnered with GetDX to survey 2,100 developers and their leaders; 100% of the leaders surveyed said they believe AI will improve their company’s developer experience within the next two years.

The CTOs I regularly speak with confirm this statistic. They all plan to invest heavily in AI products to improve DevEx. One CTO mentioned going “all in” on AI, allocating 90% of their developer experience budget to AI tools.

It’s fantastic to see so many CTOs focused on improving DevEx and investing in the latest technology to help their developers, but what if AI doesn’t improve developer experience? In our survey, two out of three developers say they aren’t experiencing significant productivity gains using AI tools.

AI Capabilities for Developers 

Scanning the landscape for Developer AI tools reveals four standard AI capabilities for developers:

Code generation: using AI to write or help write code.

Documentation generation: using AI to write code or procedural documentation.

Pull request summaries: AI creates a summary of the changes contained within a Pull Request.

Unit test generation: AI automatically suggests or creates unit tests for changes in a Pull Request.

The above list of capabilities is quite impressive! The fact that 18 months ago, these capabilities weren’t available is a testament to the rapid innovation we’re seeing in AI. Developer adoption rates have been phenomenal, a clear indicator that these capabilities are helping developers daily.

These capabilities have one thing in common: They primarily relate to the coding part of a developer’s role — the part of the job they like. What gets in the way of a good developer experience?

Coding is the part of a developer’s role they enjoy. Yet, most of the AI capabilities available for developers aim to automate or drive efficiency in this part of their role. While this isn’t necessarily bad, it’s like telling a chef you’ve automated the cooking part of their role, and now all they need to do is the dishes. If we’re interested in improving the experience for developers, we should prioritize addressing the part of their role they don’t enjoy.

A generally accepted statistic for the time developers spend coding is 30%. Most of the AI technology available for developers is squarely focused on that 30% rather than the 70% of developers doing other, less desirable tasks. No one is suggesting developers should be spending 100% of their time coding, but if you ask a developer what gets in the way of a good experience, most items will come from the 70% of the time they’re not coding.

Studying industry surveys reveals some common complaints that are worth exploring:

Wait time is one of the most common complaints from engineers, who often talk about being blocked by other people or teams. This usually involves waiting for someone to review a Pull Request or to clarify information before they can proceed.

Cognitive load is another primary source of developer dissatisfaction. The need to look for information is a crucial source of increased cognitive load. According to the 2023 Stack Overflow Developer Survey, 25% of developers spend over an hour daily looking for information. This is enough to drive even the most stable of us loony. Imagine spending an hour every morning looking for your car keys before you could leave the house.

The top complaint in almost every developer survey is technical debt (tech debt). This stems from the eternal battle between Product Managers, who often prioritize releasing the next feature, and developers, who want to maintain a clean and healthy code base. It’s not a surprise that high levels of tech debt contribute to a poor developer experience.

Applied correctly, AI has the potential to improve DevEx in all of these areas significantly. If improving DevEx is the goal, we should remove the friction developers tell us they are encountering.

Developer Experience Can Be Improved by Using AI

Coding assistants and the other developer-focused AI capabilities I mentioned will likely enhance rather than improve DevEx. To be clear, developers should be given access to these tools; they want to use them, find them helpful, and, most importantly, expect access to them. However, these tools are unlikely to resolve the existing DevEx issues within your organization.

Improving DevEx starts with asking your developers what needs improvement. Once you have this list (which is likely to be extended), you can identify the best way to solve these challenges, which may include using AI.

For example, there’s a misconception that developers actually like removing tech debt, but this isn’t entirely accurate. Developers generally prefer problem-solving and delivering new features, but piles of tech debt slow them down and increase the likelihood of an incident. Atlassian has developed a capability called AutoFix, which scans source code repositories for common problems like stale feature flags. Once identified, developers are asked if they would like AI to fix the tech debt, in this case by removing the feature flags, or if they would like to schedule a time to fix it themselves.

Using AI to remove the developer toil associated with resolving tech debt improves one of the common challenges to a good DevEx. It allows developers to commit more time to tasks like releasing new features. We’ve had great feedback on AutoFix internally, and we’re working on making this available to customers later this year.

Get Started With Developer Experience 

The currently available AI capabilities for developers are pretty impressive. Developers expect access to these tools to assist them with their daily tasks, which is a good enough reason to provide access to them. However, as impressive as they are, these capabilities don’t address existing challenges in developer experience.

If your goal is to improve developer experience, your first step should always be to ask your developers how things can be improved. If you ask them, they will tell you.

Once you know where improvements can be made, find the best solution to each problem, which may include using AI. As with any tool implementation, you should circle back with your developers and ask them if the solution actually improved things for them or if you need to iterate on it.

98% Of Chili Farmers Used Gracia Last Year – Godrej Agrovet

Godrej Agrovet Limited (GAVL) today said that 98% of Chili farmers used Gracia last year, an effective pest management solution for chili crops. Releasing the findings of the survey, which was carried in Chili markets across south, the company witnessed 57% of the farmers using Gracia between 15-35 DAT (Days After Transplanting).

“With Gracia offering a prolonged duration of control against thrips if chili crops are treated early, the findings clearly showcase that farmers are finding value in using Gracia early. Additionally, 71% of farmers we surveyed used the solution more than 2 times last year. This reiterates that Gracia is the most popular and go-to-brand for farmers,” said Rajavelu N.K, CEO, Crop Protection Business, Godrej Agrovet.

Gracia’s benefits extend beyond pest control. It enhances overall crop health, promoting better-established crops that lead to increased fruit production. The product’s quick knockdown of pests ensures pest-free chilis. Particularly notable is Gracia’s effectiveness in controlling thrips and lepidopteran pests, a major threat to chili crops. Early application prevents thrips build-up, providing long-lasting protection. Moreover, the use of Gracia results in healthier seedlings that require fewer resources, making crop management more efficient and economical for farmers.

Added Rajavelu, “Gracia’s translaminar action effectively controls both chewing and sucking pests, even those hiding under leaves. This comprehensive protection ensures that chili plants remain healthy throughout their critical development phases. Hence for optimal results, we recommend 2 applications of 160 ml of Gracia per acre – first within 15-25 DAT followed by a second application 10 days later.”

As the chili season approaches, Godrej Agrovet encourages farmers to “Start Healthy, Start with Gracia” for pest-free chilis, enhanced plant health, and prevention of thrips buildup.

About Godrej Agrovet:

Godrej Agrovet Limited (GAVL) is a diversified, Research & Development focused food and agri-business conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL holds leading market positions in the different businesses it operates - Animal Feed, Crop Protection, Oil Palm, Dairy, Poultry and Processed Foods. GAVL has a pan India presence with sales of over a million tons annually of high-quality animal feed. Our teams have worked closely with Indian farmers to develop large Oil Palm Plantations, which is helping in bridging the demand and supply gap of edible oil in India. In the crop protection segment, the Company has strong presence in the B2B segment through its subsidiary Astec Lifesciences and through its extensive distribution, network pan-India delivers innovative agrochemical offerings catering to the entire crop life cycles. In Dairy, Poultry, and Processed Foods, the company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Tyson Foods Limited. Apart from this, GAVL also has a joint venture with the ACI group of Bangladesh for animal feed business in Bangladesh.

MAHE Celebrates 31st Convocation At Bengaluru Campus, Honoring Graduates

Manipal Academy of Higher Education successfully conducted its 31st Convocation Ceremony on October 5th, 2024, at the Dr. Ramdas M Pai Convention Hall at MAHE's Bengaluru Campus, Yelahanka. The event celebrated the academic accomplishments of 400 under graduates, 163 postgraduates, 12 PhD Scholars and 28 PGDP students marking a significant milestone in their educational journey.

The ceremony was graced by Sri Manish Sabharwal, Vice Chairman of TeamLease Services Limited, Bengaluru, as the Chief Guest, and Sri S G Vasudev, an eminent artist, as the Guest of Honor. The event was presided over by Lt. Gen. (Dr.) M.D. Venkatesh, VSM (Retd), Vice Chancellor of MAHE, Manipal, alongside Dr. H S Ballal, Pro-Chancellor, MAHE.

In his inspiring address, Sri Manish Sabharwal emphasized the importance of education as a foundation for both personal and professional success. He remarked, "Graduation is not the end but the beginning of a new journey where your acquired knowledge will guide you in contributing to society and shaping your future. MAHE has equipped you with the skills needed to excel in a rapidly changing world”.

Sri S G Vasudev, in his address as Guest of Honor, spoke about the importance of creativity and self-expression in all walks of life. He stated, "Education is not just about acquiring knowledge; it is about fostering creativity and cultivating a sense of purpose. I encourage all graduates to explore their unique talents and use them to contribute meaningfully to the world".

Speaking at the convocation Dr. H. S. Ballal, Pro Chancellor, MAHE, said, “We are gathered here today with a sense of celebration, accomplishment, and—above all—transformation. The pace at which our world is changing is unparalleled. Our problems are intricate, and creative thinking is needed to find answers. Every individual among you possesses the capacity to enhance the well-being of the community, act as a driving force for constructive transformation, and create a lasting impression on humanity”.

Lt Gen (Dr) M D Venkatesh, VSM (Retd), Vice Chancellor of MAHE, Manipal, congratulated the graduates and highlighted MAHE’s commitment to excellence in education. He said, "Our graduates represent the future leaders, innovators, and change-makers of tomorrow. MAHE remains dedicated to fostering an environment of learning, innovation, and integrity. We take pride in the accomplishments of our students and the value they will bring to society”.

The convocation ceremony was a grand success, witnessing the graduation of students across various disciplines. It reflected MAHE’s continuous efforts to deliver world-class education and equip its students with the skills necessary to excel in their respective fields.

Ms Adya Girdhar, Bachelor of Design was awarded Dr TMA Pai Gold Medal for the best outgoing Graduate student of Srishti Manipal Institute of Art, Design & Technology, Bangalore.

About Manipal Academy of Higher Education Bengaluru (MAHE B’LRU):

Established in 1953, Manipal Academy of Higher Education (MAHE) is an Institution of Eminence and a Deemed to be University. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, honoured MAHE with the prestigious designation of Institution of Eminence Deemed to be University. Currently ranked sixth in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience.

MAHE Bengaluru, an off-campus of MAHE, excels in delivering comprehensive education to students, supported by highly qualified faculty, and dedicated mentors. The MAHE Bengaluru campus has an inspiring, future relevant learning ecosystem, on a new age tech enabled living campus. Here, the students immerse themselves, transform and discover multiple choices and opportunities. At MAHE Bengaluru, the potential for growth and the opportunities available are boundless.

Aditya Birla Health Insurance And Policybazaar Collaborate To Launch Industry First Health Booster Maternity Cover Rider

Addressing the critical needs of young couples and expectant parents, Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital, India’s leading financial services conglomerate, has partnered with Policybazaar to introduce the Health Booster Maternity Cover Rider. This pioneering solution sets a new benchmark in maternity insurance industry, offering comprehensive coverage with a focus on affordability and accessibility.

This groundbreaking maternity cover rider, which can be bought with base policy, offers an unprecedented 3-month waiting period, making it accessible and beneficial to expectant mothers at any stage of pregnancy. With a Fixed Benefit Cover of INR 50,000, this Health Booster rider combines comprehensive coverage with affordability, marking a significant leap forward in maternity insurance.

The Health Booster Maternity plan covers all types of deliveries, including normal and caesarean. With a flexible entry age criterion, starting from 18 years and above, the plan caters to a broader demography.

Key Features

·         Short Waiting Period: Minimal waiting period of 3 months

·         Comprehensive Coverage: Fixed benefit cover with a maternity sum insured of INR 50,000/-

·         Affordable Premium: Comprehensive maternity protection for INR 25,000 (incl. of GST)

·         Rider Applicability: This cover can only be added as a rider to a Base Policy and is not available on a standalone basis.

Mr. Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Ltd., said, “At Aditya Birla Health Insurance, we believe in evolving with the changing needs of today’s families. The Health Booster rider is a testament to our Health-First insurance model, prioritizing proactive healthcare. This innovative maternity cover offers timely and reliable protection, empowering young couples and parents-to-be to focus on their journey to parenthood with peace of mind, knowing they have comprehensive coverage that truly supports their health and well-being."

Mr. Sarbvir Singh, Joint Group CEO, PB Fintech, says, “We are elated to partner with Aditya Birla Health Insurance in offering this industry-first plan to the consumers. The gap in traditional products often led to a significant number of families ending up without maternity coverage when they needed it. Our data suggests that the demand for maternity insurance is highest among the age-group of 25-35. However, more than 65% of these customers were already expectant by the time their search for coverage starts. The Health Booster plan is a huge leap forward in maternity coverage and offers a solution that empowers couples with swift and reliable coverage.”

The plan covers all types of deliveries, including normal and caesarean, and is priced affordably to ensure accessibility. With flexible entry age criteria, starting from 18 years and above, the plan caters to a broad demographic.

The launch of the Health Booster Plan is poised to transform maternity coverage in India. Going beyond traditional offerings, it addresses the real-time challenges faced by growing families, providing essential support when it’s needed most.

About Aditya Birla Health Insurance Company Limited

Aditya Birla Health Insurance Co. Limited (“ABHICL”), is a collaboration between Aditya Birla Capital Ltd. (ABCL), holding company for the financial services businesses of the Aditya Birla Group and Momentum Group Ltd of South Africa. ABCL holds a 45.89% stake while Momentum Group Ltd holds 44.08% in ABHICL.

ABHICL commenced its operations in October 2016 and is engaged in the business of health insurance. The company’s current product portfolio includes unique offerings including chronic care and incentivized wellness. Covering over 21 million lives, ABHICL has a nationwide distribution presence in over 5,000 cities through branches and partner offices, 18 bancassurance partners and over 100,000 direct selling agents. ABHICL has scaled and diversified digitally enabled distribution, and bancassurance available through more than 17,000 branches, and over 60 digital partners.  covering customers across the country through multiple contextual byte-sized and contextual products. 

About Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) Aditya Birla Capital Limited (“ABCL”) is the holding company for the financial services businesses of the Aditya Birla Group. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycle. Powered by over 50,000 employees, the businesses of ABCL have a nationwide reach with over 1,505 branches and more than 200,000 agents/channel partners along with several bank partners.

As of June 30, 2024, Aditya Birla Capital Limited manages aggregate assets under management of Rs. 4.63 Lakh Crore with a consolidated lending book of Rs 1.27 Lakh Crore through its subsidiaries/JVs.

Aditya Birla Capital Limited is a part of the US$66 billion global conglomerate Aditya Birla Group, which is in the league of Fortune 500. Anchored by an extraordinary force of over 187,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, the Group’s businesses have grown into global powerhouses in a wide range of sectors - from metals to cement, fashion to financial services and textiles to trading. Today, over 50% of the Group’s revenues flow from overseas operations that span over 40 countries in North and South America, Africa, Asia, and Europe.

For more information, visit www.adityabirlacapital.com

About Policybazaar

As India’s largest insurance broker, Policybazaar is committed to making insurance accessible and understandable for every Indian. Since 2008, we have been at the forefront of transforming the insurance sector by providing transparent, efficient, and unbiased solutions tailored to the diverse needs of over 80.5 million registered users.

With a dominant market share of over 93% in the digital insurance aggregator space and annual premium collection exceeding ?15,000 crore in FY24, we have established ourselves as a trusted name in insurance and financial protection. Our platform facilitates millions of insurance inquiries annually and features a wide range of products from over 50 insurance partners, covering health, life, motor, and corporate insurance solutions.

To date, we have issued over 44.3 million policies and played a crucial role in protecting 9 million families against death, disease, and disability. Our 24x7 online support, combined with on-ground assistance from over 6,000 insurance advisors, ensures a seamless experience for our customers.

JSW Paints Ropes In Dulquer Salmaan As Brand Ambassador For South Markets

(YouTube Link: https://youtu.be/xEZbsTYKBtM)

JSW Paints, India's leading environment-friendly paints company and part of the US$24 billion JSW Group, signed acclaimed actor Dulquer Salmaan as its Brand Ambassador for the Southern markets.

This strategic partnership marks an exciting chapter for JSW Paints as it strengthens its bond with customers in Southern India. The company released its new campaign "Khoobsurat Soch" today featuring brand ambassadors Dulquer Salmaan and Alia Bhatt. The new campaign is being launched across television channels, digital and other platforms. 

In the visually captivating film, Dulquer Salmaan and Alia Bhatt invite everyone to embark on a journey of self-expression with JSW Paints. The soundtrack of the film is composed by the maestro Gulzar, making it beautiful mix of visual and auditory experience for audience. Conceptualised by TBWA\India, the film captures JSW Paints’ diverse range of eco-friendly paints.

Commenting on the association Mr. AS Sundaresan, Joint MD & CEO of JSW Paints said, "We are thrilled to welcome Dulquer Salmaan to the JSW Paints family. His immense popularity, the variety of roles and performances and genuine connection with the people make him an ideal choice to represent our brand. We believe his association will take our idea of Think Beautiful closer to consumers."

Known for his versatile performances and widespread appeal, Dulquer Salmaan embodies elegance, authenticity and innovation. These values resonate deeply with JSW Paints' commitment to excellence and customer-centricity.

Commenting on his association with JSW Paints, renowned actor Dulquer Salmaan said, "I am thrilled to be associated with JSW Paints, a young brand that stands for excellence and innovation in the paint industry. I am glad to be associated with a company that shares my values and commitment to quality. I look forward to contributing to JSW Paints' journey with Think Beautiful and connecting with consumers."

JSW Paints aims to deepen its engagement with customers, drive brand visibility and strengthen market presence in the southern India. The company is poised to introduce campaigns and initiatives featuring Dulquer Salmaan to reach the diverse consumer base across Southern states.

About JSW Paints: JSW Paints, India’s environment-friendly paints company and part of the diversified US$24 billion JSW Group. As one of India’s leading business houses, JSW Group, in addition to paints also has other business interests in sectors such as steel, energy, maritime infrastructure, defence, B2B e-commerce, realty, cement, sports and venture capital. Launched in May 2019, JSW Paints aims to inspire consumers to Think Beautiful as beautiful thoughts make the world beautiful. It extends “Think beautiful” to every aspect of the way the company conducts its business, right from offering environmental-friendly portfolio of water-based paints to its thoughtful disruption of “Any Colour One Price” aimed at bringing pricing transparency to paints. The JSW Paints Buddy is another such initiative wherein consumers are offered personal attention & assistance in colour and product selection. The company currently has two manufacturing units, an Industrial Coatings facility at Vasind in Maharashtra and Decorative Paints facility at Vijayanagar in Karnataka with a combined capacity of 170,000KL per annum. Within a short span of time, it has already become the largest Industrial Coil Coatings company in India. JSW Paints is endorsed by well-known Bollywood actors Ayushmann Khurrana and Alia Bhatt.