Cummins India Kicks Off “REDEFINE 2024”, B-school Case Competition: Focusing On Digital Solutions For Sustainability

·       Engaging 18 premier B-schools, the competition explores how digital innovation can advance sustainability to reshape traditional business models 

·      Aims to equip students with skills in strategic thinking, sustainability, and practical implementation of technological solutions in business context 

Cummins India Limited (“Cummins India”), one of the leading power solutions technology providers, has launched ‘REDEFINE 2024’, its annual business

 school (B-school) case study competition. This competition challenges aspiring business leaders to use their strategic, innovative, and analytical skills to address real-world business challenges.  

Themed

“How Digital Solutions Enable Sustainability in Traditional Businesses?”, this year’s competition encourages participants to leverage digitalization to advance sustainability within traditional sectors. It focuses on how digital solutions  can strengthen Environmental Social and Governance (ESG) reporting, identify opportunities for the reduction of Scope 1, 2, and 3 emissions, and improve operational efficiency.  

Sharing her views on the competition’s commencement,

Anupama Kaul, Human Resources Leader, Cummins India said, “At Cummins India, we are committed to inspiring and nurturing future leaders to navigate and shape the evolving business landscape. Since its inception, our case study competition has been

 integral to this goal. As the growing adoption of sustainability and technology reshape our world, it is crucial to harness technology to create a more sustainable environment. REDEFINE 2024 offers an exceptional platform for students to demonstrate how digitalization can drive meaningful change.” 

Subramanian Chidambaran, Director – Corporate Strategy, Cummins India added,

“Through REDEFINE, we aim to empower students to think beyond conventional approaches, encouraging them to explore how technology can transform traditional industries and create a more sustainable future. Innovation thrives on diverse perspectives and collaborative

 effort. By engaging with tomorrow’s leaders, we aim to gain fresh insights and drive innovative solutions, reflecting Cummins India’s’ commitment to progress and excellence in our industry.”    

The competition is open to first and second-year students enrolled in two-year flagship PGP/PGDM/PGDBM/MBA programs from 18 partner B-schools in India. It

 will culminate in a two-day grand finale at the Cummins India Office Campus in Pune, Maharashtra, on November 14-15, 2024. The winning team will receive a cash prize and an exclusive invitation to join Cummins India’s mentorship program, designed to nurture  the next generation of business leaders. In addition to the case study, participants will also engage with Cummins India leadership through multiple interactive sessions. 

Last year, REDEFINE attracted a staggering 3,752 students across 938 teams representing 18 of the country’s premier B-schools.  Participating partner B-schools for REDEFINE 2024 are: 

Indian Institute of Management, Indore 

Indian Institute of Management, Kozhikode 

Indian Institute of Management, Lucknow 

Indian Institute of Management, Mumbai 

Indian Institute of Management, Ranchi 

Indian Institute of Management, Shillong 

Indian Institute of Management, Tiruchirappalli 

Indian Institute of Management, Udaipur 

Indian Institute of Technology, Delhi 

Indian School of Business, Hyderabad 

KJ Somaiya Institute of Management, Mumbai 

Management Development Institute, Gurgaon 

Narsee Monjee Institute of Management Studies, Mumbai  

SP Jain Institute of Management and Research, Mumbai 

Symbiosis Centre for Management and Human Resource Development, Pune 

Symbiosis Institute of Business Management, Pune 

Xavier Institute of Management, Bhubaneshwar  

Xavier School of Management (XLRI), Jamshedpur  

Follow Cummins India on LinkedIn, Facebook, Instagram, and YouTube for latest updates and insights.

About Cummins India Limited: 

Established in 1962 and headquartered in Pune, Cummins India Limited (NSE: CUMMINSIND | BSE: 500480) is one of the leading power solutions providers in the country. As the oldest and the largest entity for Cummins in India, the company is involved in the power generation, aftermarket, and export businesses. The company has a strong manufacturing backbone and boasts six state-of-the-art manufacturing plants, assembly, and distribution facilities. With over 480 customer touchpoints, the company is committed to powering the success of its customers and ensuring that its services and solutions are readily accessible. The company has over 3,000 employees who contribute their expertise and commitment to ensuring Cummins India delivers on its mission of “making people’s lives better by powering a more prosperous world”.  

NDTV Profit Selects Nutanix To Run Core News Applications And Prepare For AI

* Transition from VMware by Broadcom to Nutanix reduces licensing costs, elevates newsroom production capabilities, and lays foundation for AI adoption

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, today said NDTV Profit, a leading 24-hour financial news channel in India, deployed Nutanix to turn its datacenter into a private cloud that is being used to run 95 percent of its operations, including core applications for newsroom editing and production, stock data, asset management, and archiving.

NDTV Profit’s selection of Nutanix also lays the foundation for it to leverage AI for video analysis and indexing, content moderation, and viewer analytics. Additionally, NDTV Profit will be able to explore the possibilities of how AI can summarize extensive reports and transcribe audio quickly and accurately for its researchers, facilitating increased productivity and helping it be a first-mover in presenting news in a challenging market.

Furthermore, Nutanix is helping NDTV Profit use multiple clouds more easily.  After NDTV Profit creates news content on-premises using its private cloud, Nutanix enables the content to be transferred to NDTV’s Profit’s public cloud, AWS, where it is distributed digitally to viewers.

Beyond bolstering its news production capabilities with Nutanix, NDTV Profit has reduced its costs.  Moving from VMware by Broadcom to the Nutanix AHV hypervisor has enabled NDTV Profit to greatly reduce its software license costs.  Its datacenter is also operating more efficiently, which has cut its energy bills and led to a reduction in the number of hours its team spends managing it. 

Harmit Singh Malhotra, Chief Technology Officer, NDTV Profit said, “Imagine a world where every moment counts, where millions of eyes are watching, and where perfection is not just a goal, but a necessity. This is our reality, and we've embraced it with open arms. Thanks to Nutanix, we've not only accelerated our workflow, but we’ve also revolutionized it. We've broken through barriers we once thought impenetrable, and we’re handling massive amounts of data with the snap of a finger. In addition, our team can now collaborate in real time, breathing life into creativity and innovation like never before. And through it all, we can broadcast non-stop, 24/7, and be a beacon of reliability for our viewers in an ever-changing world. This isn't just about technology; it's about pushing boundaries, defying limits, and showing the world what's possible when we dare to dream big. Together, we're not just adapting to the future - we're creating it.”

Prasanna Ranade, senior director Sales, Nutanix India & SAARC, said “By using Nutanix, NDTV Profit is setting a new benchmark in operational agility and performance and is well-positioned to leverage advancements like AI. Our partnership underscores our commitment to driving innovation and resilience in the media industry, and we are excited to support NDTV Profit in their ongoing journey towards a more dynamic and future-ready media environment.”

About Nutanix

Nutanix is a global leader in cloud software, offering organizations a single platform for running applications and managing data, anywhere. With Nutanix, companies can reduce complexity and simplify operations, freeing them to focus on their business outcomes. Building on its legacy as the pioneer of hyperconverged infrastructure, Nutanix is trusted by companies worldwide to power hybrid multicloud environments consistently, simply, and cost-effectively. Learn more at www.nutanix.com or follow us on social media @nutanix.  

Zoho Announces 31% Customer Growth In India, Launches Vikra And Zoho IoT At Zoholics India

Zoho, the Chennai-headquartered global technology company, today launched Vikra, a seller app on the Open Network for Digital Commerce (ONDC) network and Zoho IoT, a user-friendly and scalable low-code platform enabling businesses to build and deploy custom IoT (Internet  of Things) solutions. The company also said that it saw a customer growth of 31% in 2023 in India. The announcements were made on the sidelines of Zoholics India, the company's annual user conference.

"We remain steadfast in our product R&D efforts, with a focus on effectively enhancing our platform through innovating and launching new products like Vikra and Zoho IoT while also integrating AI capabilities across the tech stack. We have steadily advanced on our contextual intelligence vision, applying AI technology to enhance customer experience and offer deeper insights. This commitment to continuous improvement is helping us become a preferred partner for large enterprises and government institutions across India. As businesses increasingly seek value from their software solutions and larger organisations aim to reduce bloat, we're seeing significant growth in India, which has now become our second-largest market," said Sridhar Vembu, CEO and Co-founder, Zoho Corp.

Vikra: A seller application on the ONDC network

E-commerce has immense potential to empower MSMEs in the country, yet, they make for just 7% of the overall retail market. This significant gap is mainly due to smaller businesses struggling with complexities in the use of technology, and facing various challenges in operating on marketplace platforms, including heavy commission fees. To address this, Zoho has launched Vikra, a seller app on the ONDC network that enables frictionless commerce across India.

Vikra is designed to function as the crucial bridge connecting businesses to the vast expanse of India's market through the ONDC network. This initiative not only aligns with Zoho's tradition of empowering businesses but also enhances their reach, making market accessibility frictionless. Businesses using the app can get onboarded to the ONDC network easily, set up stores, create product catalogues, and start selling quickly through popular buyer apps like Paytm, Ola, and Snapdeal. They can also receive instant order notifications on WhatsApp and SMS for speedy fulfilment. They have options to self-deliver or deliver via partners like Delhivery on the ONDC network locally and nationally. Vikra also offers personalised support for onboarding, cataloguing, managing operations, reconciling payment settlement from the ONDC network, and resolving customer disputes.

Built on Zoho's finance and operations platform, Vikra enables seamless interoperability with other applications such as Zoho Books, Zoho Inventory and Zoho Commerce. This allows businesses to manage their finances, handle taxes, streamline their inventory operations, and build an e-commerce store. Vikra is an end-to-end solution for businesses of any size, simplifying their e-commerce journey, and helping them become more visible in the market with significantly less investment and effort.           

T Koshy, MD & CEO of ONDC, said, "Vikra represents the kind of innovation that supports ONDC's mission to make e-commerce accessible to all. By integrating such advanced solutions from Zoho, we are not just simplifying technology for businesses, we are also opening doors to a vast, inclusive digital economy. This is a step forward in democratizing e-commerce in India, where even the smallest businesses can now thrive in the digital marketplace harnessing the power of Technology.”

Zoho IoT: A customisable low-code IoT platform with pre-built vertical solutions

Zoho IoT seamlessly collects and manages IoT device data in real time, offering businesses insights and streamlined operational analysis. Its intuitive features empower organisations to automate processes and make data-driven decisions effortlessly, without the need for extensive technical expertise. The platform's AI capabilities transform data into actionable insights, predict system outages, identify anomalies or forecast trends, optimize operations, and enhance customer experiences.

Zoho IoT integrates with Zoho’s existing suite of applications, providing enhanced visibility and control. Its compatibility with third-party hardware allows for quick integration into existing infrastructures, enabling businesses to scale rapidly as they grow. The platform is built with robust security measures, ensuring data privacy and compliance with global standards.

Zoho IoT offers pre-built solutions for different industries, such as Industrial IoT (users can track and manage shop floor productivity and machine uptime, while reducing maintenance and repairs of high capital assets), Smart Buildings (provides users a unified system to manage and monitor assets, tenants, energy, and facilities), Energy Management (users can control energy usage by monitoring consumption patterns and enabling efficiency measures). The platform also offers end-to-end capabilities and integrations with offerings like Point Solutions (for remote management and control, enabling operational visibility and allowing businesses to solve specific challenges such as gas monitoring, water leakage monitoring, and indoor air quality management) and Connected OEMs (businesses can boost efficiency, enable real-time data insights and remote monitoring with smart products and connected OEMs, providing it as a value-added service).  

Zoho's growth in India

Zoho's growth has been led by demand for unified, scalable, and flexible technology solutions that are easy to implement. The top products driving revenue growth in India are Zoho One, Zoho CRM, Zoho Books, and Zoho People. While in terms of customer growth, Zoho Books and Zoho Workplace are the fastest growing products. The sectors leading the growth are IT hardware and related services, financial services, manufacturing, retail, and non-IT professional services.

Furthermore, Zoho is enhancing its AI capabilities by building and deploying multiple language models—narrow, small, medium, and large—for specific use cases within various products. Zoho’s approach towards AI is to help enterprises gather actionable insights to make decisions by adding the critical element—business context. The company also has a strong privacy focus, ensuring that the AI models are not trained on consumer data.

Pricing and Availability:

Vikra is available for immediate use. As an introductory offer, a seller app fee of 1% of the total transaction amount on every sale will be charged. For more information, visit: https://www.vikraseller.com/en-in/seller/pricing   

Zoho IoT offers flexible, pay-as-you-grow plans—ranging from Rs.2,940 for up to 25 devices to Rs.29,940 for up to 500 devices, with the ability to scale into thousands of devices, billions of data points processing and storage. For more information, please visit:  https://www.zoho.com/iot/ 

Zoho Privacy Pledge  

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centres, ensuring complete oversight of customer data, privacy, and security. More than 100 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself. For more information, please visit: https://www.zoho.com/privacy-commitment.html

About Zoho

With 55+ apps in nearly every major business category, Zoho Corporation is one of the world's most prolific technology companies. Headquartered in Chennai, India, Zoho is privately held and profitable with more than 15,000 employees. For more information, visit: www.zoho.com

THOMSON Unveils "Larger Than Life" Discounts On Smart Tvs, Washing Machine & Speakers

* Launches Fully Automatic Washing Machine Model

* During The  FLIPKART Big Billion Days starting 27th September, 2024

* Early Access Starts September 26, 2024 –

* Incredible Prices on Thomson TVs and Exclusive 3-Month OTT Play Subscription!

French Consumer appliances brand THOMSON announces biggest deals of the year on Smart TVs, Washing Machines & Speakers during the FLIPKART BIG BILLION DAY SALE from 27th September, 2024. The 10-day-long Flipkart sale for plus members will begin with an early access on 26 th September, 2024.

Customers will also receive a free 3-month OTT play subscription to SonyLIV, ZEE5, and 27 other original apps exclusively on their THOMSON android Tvs.

With prices starting as low as INR 5,999/ Thomson is set out to make some unparalleled offers, giving out the most affordable products in each segment. THOMSON also announces the launch of the Top Load Fully Automatic Washing Machine model with an attractive Maroon color  at an extremely competitive price of INR 12,999.

THOMSON has recently announced the launch of its new category, Audio, with two flagship soundbars, AlphaBeat25 and AlphaBeat60. Thomson is gearing up to launch over 20 models in the next six months. The two new sound bars are specially priced for BBD at INR 1499 & INR 3599 respectively.

The AlphaBeat Series: Built for Performance, Designed for Every Space

*    AlphaBeat60: The Ultimate Sound Experience for Indian Homes

The AlphaBeat60 is a 60-watt powerhouse sound bar equipped with a sleek subwoofer, designed to fit any room size while delivering deep, immersive sound. The new design philosophy combines high-end audio engineering with elegance, making it the perfect fit for modern Indian living spaces. With a 2.1 channel audio system and RGB lighting modes, the AlphaBeat60 elevates both the sound and aesthetics of your home entertainment setup. The metal mesh grill adds a touch of sophistication, while the RGB lights at the base allow for customization with multiple colour modes to match your mood.

*    AlphaBeat25: Portable Power with Unmatched Clarity

For those seeking a portable yet powerful sound solution, the AlphaBeat25 is the perfect choice. This compact 25-watt soundbar comes with a 2000mAh battery, offering 16 hours of continuous playback. Despite its small size, the AlphaBeat25 delivers clear, punchy sound, and the integrated RGB lighting adds a dynamic, vibrant feel to any room. Designed for flexibility and ease, this model fits seamlessly into any setup without compromising on audio quality.

Bank Offers:

Instant discount with HDFC debit and credit cards, plus get up to ?50 off on UPI payments. Customers can also avail of extra discounts using the Flipkart Axis credit card.

Thomson’s Android TV Series comes with ultra-high definition resolution & HDR10+. Bundled with sound output of 40W and powered by Dolby MS 12, Dolby Digital Plus & DTS Trusurround, along with a perfect gaming experience. Supported by ANDROID 10, these Smart TVs have an in-built Chromecast and support Airplay too. The TV remotes have shortcuts for Google Assistant for voice search, Netflix, YouTube, Google Play.

THOMSON  FA  TVs with Realtek processor are packed Android 11 with premium features like Bezel-less design, 30 W speakers, Dolby Digital, built in Netflix, More Than 6,000 Apps and Games Like Netflix, Prime Video, Disney+Hotstar, Apple TV, Voot, Zee5, Sony LIV, Google Play Store with 500,000 TV Shows.

THOMSON Google TVs with 4k display are bezel less and support Dolby Vision HDR 10+, Dolby Atmos, Dolby Digital Plus, DTS TrueSurround, 40W Dolby Audio Stereo Box Speakers, 2GB RAM, 16GB ROM, Dual Band (2.4 + 5 )GHz come with lots of cool features like Wi-Fi and Google TV.

THOMSON’s QLED Tvs are completely frameless and come fully loaded with with Dolby Vision with HDR 10+, Dolby Atmos, Dolby Digital Plus, DTS Trusurround, Bezel- less design, 40W Dolby Audio Stereo Box Speaker, 2GB RAM, 16GB ROM, Dual Band (2.4 + 5)GHz Wi-Fi, Google Tv and much more.

The new washing machine comes in maroon red starting at INR 12999, Manufactured in India, the new machine boasts the best of European design and technology which sets THOMSON apart from the rest of its competition in the Indian market.

Packed with features like 840 RPM, Aqua Restore, Energy Efficient, Digital Controlled Display, automatic imbalance correction, automatic power supply cut off, tub clean, air dry, 24 hrs preset (delay start), the new machines come with rust free plastic body, powerful motors, protected toughened glass, buzzer and much more.

Major Features:

1.    840 RPM: Highest in the Fully Automatic segment across Brands resulting in quick spinning and drying of clothes.

2.    Delayed start - Modify your setting according to your presence at home or during peak energy hours to do laundry.

3.    Fuzzy Logic - senses and monitors the amount of water to be used as per the laundry load.

4.    Child lock - Prevent children from tampering with the washing machine.

5.    Tub clean feature - Hasslefree clean Washing machine post laundry use.

6.    Quick wash - washes your laundry in 15 mins or less.

7.    Digital Controlled Display - Choose from a variety of options and also keep an eye on Cycle's Development  to keep you informed at all times.

8.    Error Detection - Monitors various parameters such as water level , spin speed , auto imbalance, if anything deviates from normal, the codes indicate.

9.    Auto Unbalancing - as all our machines doesn't produce noise beyond 60db, results in silent wash cycle

10.  Rat Mesh - prevents rats from biting the wires off the washing machine  

The THOMSON washing machines have been designed and tested according to Indian use-case scenarios and have been rated with a 5-STAR Bee Rating. The washing machines consist of some of the features like Six Action Pulsator Wash which will help in a better overall performance. An Air Dry Function for faster drying of clothes. It also has a Child Lock feature and comes with an Anti-Vibration design so it doesn’t balance off and also outputs less noise.

Reiterating the MAKE IN INDIA vision, SPPL, the exclusive brand licensee of THOMSON in India is the first Indian manufacturer to produce Google Licensed TVs in the country. These  TVs will up the Tv viewing experience several notches higher and will prove to be an absolute delight for the Indian consumers.

Commenting on the  consumer sentiment this festive season and the BBD sale,  Mr. Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of Thomson in India, says, “As we gear up for this vibrant time of year, we are incredibly appreciative of our partnership with Flipkart This collaboration empowers us to deliver innovative products and outstanding offers that truly elevate our customers’ festive celebrations. Our target is to sell more than 2lakh units this festive season. We believe our exclusive deals will captivate our audience, enhancing their festive spirit and driving remarkable engagement” 

Custom AI & Multi-Agent AI Poised To Drive The Next Wave Of Business Transformation For Customers: Sindhu Gangadharan, SAP Labs India

* With a talent pool of 13,000 and about 50% of them enabled in AI tech skills, SAP Labs India is emerging as a global AI hub for the German software giant’s customers worldwide.

SAP Labs India, headquartered in Bengaluru, is focusing on Custom AI and multi-agent AI technology to drive the next wave of business transformation for its customers. As SAP’s second largest R&D hub globally, SAP Labs India is at the forefront of developing solutions that will set new standards in digital transformation for SAP’s 450,000 customers worldwide.

“SAP Labs India’s focus on Custom AI and multi-agent AI is transforming how businesses operate by enabling sophisticated interactions and decision-making capabilities that go beyond the traditional scope of AI applications,” said Sindhu Gangadharan, Managing Director, SAP Labs India and Head, Customer Innovation Services.

"Custom AI is the next big wave in technology because it enables businesses to tailor AI solutions to their unique challenges and opportunities. By personalizing AI to fit specific workflows and objectives, businesses can unlock unprecedented levels of efficiency, innovation, and competitive advantage. Our teams at SAP Labs India are leading this Custom AI business mandate to drive value for our customers globally,” she added.

“With productivity growth plateauing and businesses seeking to address talent shortages, AI agents represent a promising application of AI that can enhance productivity beyond the capabilities of current software and AI technologies,” said Sindhu.

SAP Labs India is SAP’s second-largest R&D hub worldwide. It uniquely represents the full spectrum of SAP products and solutions from a single location. Earlier this year, SAP appointed two leaders to global AI roles who will be based in SAP Labs India’s Bengaluru office, a move which underscores the country’s growing importance in the firm’s technology framework. These strategic appointments include Rahul Lodhe as the Global Head of Engineering for SAP Business AI Copilot Joule and Sudhakar Singh as the Chief AI Security Officer.

About SAP

SAP’s strategy is to help every business run as a sustainable intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 87% of the world’s total global commerce touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into sustainable intelligent enterprises. We help by providing people and organizations with deep business insights and foster collaboration that helps them stay ahead of their competition. SAP simplifies technology for companies so they can consume SAP software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives.

For more information, visit www.sap.com

BMW JOY Days: Discover The Joy Of Owning A BMW With Exclusive Festive Offers

Ease of Ownership with BMW 360º finance plan: Attractive EMIs, competitive interest rates, assured buy-back value and much more.

Complete Peace of Mind: Comprehensive EMI plans inclusive of service packages and registration.

#BMWJoyDays #BMWIndia

The festive season is off to an exciting start with BMW JOY Days revealing irresistible financial offers of BMW 360º finance plan on a range of models. To avail the best suited BMW JOY Days offers that match individual needs, customers can contact their nearest BMW dealerships.

The various cars on which BMW JOY Days offers are valid are the BMW 2 Series Gran Coupe, BMW 3 Series Long Wheelbase, BMW X1, BMW X5, the all-electric BMW iX1 and the all-electric BMW iX.

Mr. Vikram Pawah, President and CEO, BMW Group India said, “BMW JOY Days will electrify the festive season with irresistible offers to bring home a BMW during the most auspicious times. BMW India Financial Services offers tailor-made financial plans to secure your BMW ownership throughout the customer journey from all aspects. Thanks to attractive rate of interests, comprehensive EMIs, assured buy back values and many more benefits, it is the best time to own a BMW. With BMW JOY Days, we invite you to step into a world of luxury and innovation with complete peace of mind and enjoy exceptional experiences that last a lifetime.”

With BMW 360º finance plan, flexible and comprehensive packages have been crafted for the models on offer. It facilitates the purchase decision by bringing down overall cost of ownership in the long-term.

Customers can now get their dream BMW financed at attractive interest rates starting as low as 7.75% per annum.

Comprehensive EMI plans start from just INR 49,999 onwards (up to 40% lower than standard). The EMI costs include BMW Service Inclusive as well as registration charges*, which makes the offers even more appealing.

Assured Buyback Value** comes with a promise of a pre-defined value at the end of loan tenure that adds to a sense of security. During BMW JOY Days, the buy-back value for certain models is as high as 74%. Further, the buy-back value is defined on ex-showroom price instead of actual transaction price, guaranteeing a better return.

In addition to the above, customers can take further advantage of corporate and trade-in benefits. The BMW Corporate Advantage Programme offered by dealers gives access to exclusive special pricing depending on the model chosen, which reduces the cost of acquisition. With Trade-in, customers get a competitive value, transparent evaluation, hassle-free documentation and free inspection at their location.

BMW Service Inclusive provides complete peace of mind by covering condition-based service and maintenance. It covers all regular maintenance work such as vehicle check and standard scopes, engine oil service, engine oil top-ups along with service / replacement of air filter, fuel filter, micro filter, spark plugs and brake fluid.

BMW JOY Days is an annual campaign that customers look forward to for the best deals on BMW products, services, aftersales and lifestyle accessories.

*Sample Delhi Registration Charges

**Assured buyback values shown are based on 2-year loan tenure and annual mileage of 10,000 kms.

Gameskraft Foundation’s “Mere Kadmon Ke Peechhe” Campaign Honours Para-Athletes And Their Support Team In Its Second Phase

~ The second leg of the digital-only campaign features para-athletes from GoSports Foundation’s 'Para Champions Programme' in partnership with Gameskraft Foundation

~ Athletes supported under the programme won five medals at the 2024 Paris Paralympics

Gameskraft Foundation, the social arm of one of the leading companies in India that operates platforms that offer skill-based online games, Gameskraft, today, unveiled the second leg of its campaign, "Mere Kadmon Ke Peechhe." Now in its second phase, the campaign was launched in collaboration with the GoSports Foundation, spotlighting para-athletes under their ‘Para Champions Programme’. The campaign film offers a glimpse of 12 para-athletes across Para Athletics, Para Swimming, Para Taekwondo, Para Archery, and Para Badminton, and the vital support systems that empower them. These para-athletes are breaking barriers in their respective sports, and redefining perseverance and resilience.

The campaign pays tribute to the essential network of supporters behind these athletes, including coaches, physiotherapists, nutritionists, sports scientists, family, and friends. The para-athletes are managed by athlete managers who are dedicated to addressing the athletes' smallest needs, demonstrating the comprehensive support system that enables these athletes to achieve their dreams.

Rishi Wadhera, Head of Corporate Communications and CSR at Gameskraft, said, "The ‘Mere Kadmon Ke Peechhe’ campaign celebrates the incredible achievements of para-athletes along with the support team that empowers them. It is a tribute to all who work tirelessly towards providing para-athletes the resources and support they need to excel at the global stage. Our ongoing collaboration with the GoSports Foundation reaffirms our commitment to fostering the growth and success of para-athletes in India, and we are proud to support their remarkable journeys.”

Deepthi Bopaiah, CEO of GoSports Foundation, said, "Families and friends are often the first people who are the supporters for the athletes in our country. They stand by them through wins and losses, and their role while crucial is seldom acknowledged. We are delighted to see ours partner Gameskraft Foundation create this campaign to shed light on these unsung heroes who play such a critical role in the success of our athletes.”

Gameskraft Foundation has also renewed its association with the GoSports Foundation, continuing the partnership as an associate partner for the 'Para Champions Programme'. The shared vision of empowering para-athletes on their sporting journey and beyond aims to create a more inclusive sporting landscape, providing them with the tools and support necessary to excel at national and international competitions.

The GoSports Foundation’s Para Champions Programme is committed to bringing structure, planning, and vision to the Indian Paralympic movement. The objectives of the programme include ensuring maximum participation in major sporting events, such as the Para National Championships, World Championships, Asian Para Games 2026, Commonwealth Games 2026, and Paralympics 2028. Athletes supported under the programme won five medals at the recently concluded 2024 Paris Paralympics.

This film aims to spread awareness about the incredible achievements of para-athletes and the importance of robust support systems in sports. The campaign film is released on Gameskraft's Instagram account, in collaboration with GoSports Foundation, and on Gameskraft’s LinkedIn account. The campaign film can be viewed here: https://www.instagram.com/p/DASZdqByhOX/

About Gameskraft Foundation:

Gameskraft Foundation is the social arm of one of the leading companies in India that operates platforms that offer skill-based online games, company Gameskraft Technologies Pvt Ltd. The foundation engages with communities at a grassroots level to transform lives and create a positive impact, powering ambitions and realising hopes through its efforts.

About GoSports Foundation:

Founded in 2008, the GoSports Foundation is a non-profit organization dedicated to nurturing Indian sporting excellence across disciplines, genders, age groups, and geographies.  The organisation currently supports over 200 athletes who aspire to represent India on the global stage, multiple academies, coaches and sports organisations through its CSR-supported programmes. Over 24 Olympians, 35 Paralympians and 16 Paralympic medallists have been supported by GoSports Foundation’s programmes.