SOM Distilleries And Breweries unveils India’s First Beer With A Twist Cap "Woodpecker"—A Revolutionary Entry Into The Indian Market

* 'Karnataka, The Beer Capital Of India, Welcomes Grand Debut Of Woodpecker Beer'

SOM Distilleries and Breweries Ltd. is set to revolutionize the Indian beer market with the introduction of India’s First Twist Cap Beer with its "Woodpecker premium Beer". Woodpecker Premium Beer which will be a first in India will feature a never seen twist-style cap. This pioneering innovation marks a significant shift in how beer is enjoyed in the country, providing beer lovers with novelty and unprecedented ease and convenience. Not only is SDBL launching the first twist cap in India for the first time, but Woodpecker Premium Beer is also making its debut in Karnataka—one of SDBL’s  fastest-growing and most promising markets.

This launch represents more than just a new product innovation—it’s a turning point for India’s beer industry. By introducing the first-ever twist cap beer to the Indian market, SDBL is transforming the beer experience, offering a more accessible and stylish way to enjoy beer. The Woodpecker Premium Beer range includes two standout variants: Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold beer—catering to the diverse tastes of Karnataka’s beer enthusiasts.

Crafted with imported  two-row barley & Indian malts and hops sourced from the Rainier region of Germany, the beer stands out as India’s first to incorporate a blend of two malts, setting a new benchmark as India’s first cross-malt beer. Woodpecker beer undergoes a meticulous brewing process of 30 days, with only one batch brewed per month to ensure unmatched consistency and flavor.  This dedication to precision makes Woodpecker India's most consistent, matured, and richly flavored beer. Woodpecker Glide, in particular, stands out as a 100% natural brew, free from adjuncts like rice and sugar, embodying purity and taste.

The twist cap design itself is a game-changer, eliminating the need for a bottle opener and offering a hassle-free drinking experience. With vibrant yellow caps for Glide and sleek black caps for Crest, each bottle is distinctly marked with a "Twist to Open" instruction, ensuring simplicity with style. This small yet impactful change promises to redefine convenience for beer drinkers across India. With a special emphasis on security and to prevent counterfeiting  a customised neck profile  has been designed  which can’t be reused.  Woodpecker's use of direct print on bottle technology, (eliminating traditional paper labels), reinforces its commitment to sustainability while maintaining its sleek and modern aesthetic.

“We are proud to introduce India’s first-ever twist cap beer, Woodpecker, to the Karnataka market,” said JK Arora, Chairman and MD of SOM Distilleries and Breweries Limited “This innovation underscores our commitment to quality and innovation, and we are thrilled to set a new benchmark in quality and convenience for beer lovers without compromising on the rich, smooth flavor they expect from us.”

In addition to the revolutionary cap, Woodpecker Beer’s packaging is a modern marvel. Available in 650ml,330ml bottles, and 500ml cans, each unit boasts a sleek design with a textured surface, elevating the overall drinking experience. Whether it's the bright yellow of Glide or the sophisticated black of Crest, the brand maintains a premium look across all variants. It is to be noted that SDBL has been innovating on this brand and came up with an in home pack of 5 litres last year in Karnataka to gauge the consumers’ feedback and experience. After a great initial success, SDBL is launching the entire range of SKUs to meet the desired consumer packs.

“We’ve already been making waves in Karnataka with our various product portfolio over the past three years, and we are the fastest-growing beer brand in the state” added  Mr.Arora. “Now, with Glide and Crest, we’re taking our presence to the next level. The introduction of the twist cap is a great revolution in beer drinking, offering a new and effortless way to enjoy it. We hope the customers will like our innovation and our market share will further rise”

COO Diwakaran Suryanarayana also said, “The launch of Woodpecker Glide and Crest is not just the expansion of our portfolio but an innovation that strengthens our legacy in brewing. This isn’t just another beer—it’s an experience rooted in our expertise and craftsmanship.” We had designed a unique marketing campaign which is around “Make Space” in consumers life. The campaign is themed around a lifestyle of celebration, friends, and living in the moment, perfectly suited to today’s experience-driven consumers and will come alive at market place. Woodpecker “Make Space” campaign touches every aspect of young consumers for things which truly matters. You make space for friends, you make space for celebrations, fun and whole lot of great things.

The beer is themed around a lifestyle of celebration, friends, and living in the moment, perfectly suited to today’s experience-driven consumers. With its first-of-its-kind twist cap and premium quality, it promises to create a new wave of excitement among beer lovers.

Woodpecker Beer is now available across Karnataka, inviting beer lovers to twist open a new era of beer enjoyment.

About SOM Distilleries and Breweries Ltd:

SOM Distilleries & Breweries Limited, headquartered in Bhopal, India, is a prominent manufacturer of alcoholic beverages. The company is listed on the NSE and BSE. SDBL specializes in Manufacturing beer and blending and bottling Indian Made Foreign Liquor (IMFL). Its diverse product portfolio includes beer, rum, brandy, vodka, and whisky, catering to a wide array of consumer preferences. The company boasts three key millionaire beer brands - Hunter, Black Fort, and Power Cool. The company operates three breweries across the key states of Karnataka, Madhya Pradesh and Odisha and has a combined capacity of 35 million cases. An advantage for the company is its unique position as the only listed company in India operating in both the beer and IMFL segments. This dual focus mitigates the risk of seasonality and provides marketing efficiencies, allowing the company to address a broad spectrum of consumer preferences and capitalize on opportunities in both segments. By combining beer and IMFL, SOM Distilleries & Breweries Limited aims to drive growth, expand market share, and deliver value to its stakeholders.

The New BMW X7 Signature Edition Debuts Across The Indian Market

* Swarovski Crystal DRLs with Iconic Glow Pattern

* Exclusive Elements such as Instrument Panel in Individual Leather,

* Crystal Door Pins and Alcantara Comfort Cushions

* Exclusive BMW Individual paintworks: Tanzanite Blue and Dravit Grey

* Limited units exclusively available on BMW Online Shop.

* #X7 #SignatureEdition #BMWIndia

BMW India launched the new BMW X7 Signature Edition today. Locally produced at BMW Group Plant Chennai, the car will be available exclusively in the petrol xDrive40i variant.

The new BMW X7 xDrive40i M Sport Signature Edition will be available in limited units and can be exclusively booked via the BMW Online Shop.

The car is available at an ex-showroom price of INR 1,33,00,000.

*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorised BMW Dealer.

The car is available in two exclusive BMW Individual paintworks: Tanzanite Blue and Dravit Grey. Upholstery features the exquisite BMW Individual Leather ‘Merino’ upholstery in Tartufo and Ivory White shades.

Thanks to BMW India Financial Services, customized and flexible financial solutions are designed as per individual requirements. Customers enjoy great value and complete peace of mind with BMW 360? Finance Plan. It includes attractive monthly instalments, assured buy-back option up to five years, flexible term-end opportunities, and options to upgrade to a new BMW among other benefits.

The new BMW X7 Signature Edition.

The generous exterior dimensions and expansive surfaces of the new BMW X7 radiate an expression of grandeur. The new imposing yet progressive front clearly differentiates it from its predecessor and other X models. The large kidney grille comes with a newly designed intricate double bars with chrome highlight. The Crystal Headlamps with Swarovski glass cut crystals in the front create a unique light effect. The Aluminium Satinated Roof Rails and Aluminium Satinated Exterior elements add to the luxury appeal of this Sports Activity Vehicle. The central air intake is framed by two eye-catching chrome air vents. Modern impulses such as 3D taillights with a new inner graphic and connecting chrome bar covered by smoked glass are real eye-catchers.

The interior of the new BMW X7 M Sport Signature makes for an innovative and exclusive ambience. The first element to catch attention is the new digital BMW Curved Display which is harmoniously unified into the cockpit area, so it almost looks like it is floating. It’s typical BMW driver-orientation, clear reduced design along with an interplay of eye-catching graphics, modern colours and futuristic textures create an immersive visual appearance. The Individual Instrument Panel lapped in genuine leather brings a particularly progressive feel to the modern premium ambience. Another premium feature is the ambient light bar extending from the centre stack to the passenger side. It beautifully elevates the overall Ambient Lighting effect available in 14 colors. Moreover, its crystalline appearance and prismatic structure perfectly complement the crafted clarity components such as the gear selector, iDrive control wheel, audio control button and start/stop button. The overall experience of the occupants of the new BMW X7 M Sport Signature is further enhanced by the Ambient Air Package. Filling up the cabin with a sense of space and natural light flow is the large Sky Lounge Panoramic glass sunroof extending till the third row. The Sky Lounge comes with over 15,000 individual light points which can be altered via the ambient light setting to create a stunning light pattern. Crystal Door pins add to the overall aesthetic appeal inside the car. Also available as standard are Backrest cushions in Alcantara for the rear seat passengers. Captain Seats lapped in genuine leather Merino offer the perfect individual luxury experience for rear seat passengers. Harman Kardon surround sound system with 16 speakers provides an intense musical feast for the ears. Handsfree operation of split tailgate gives easy access to a boot capacity of up to 2,120 litres.

Thanks to unrivalled BMW TwinPower Turbo technology, the petrol engine melds maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The 3-litre 6-cylinder in-line petrol engine of the new BMW X7 xDrive40i M Sport Signature Edition produces an output of 381 hp and maximum torque of 520 Nm at 1,800 – 5,000 rpm. The car accelerates from 0 -100 km / hr in just 5.8 seconds. Additionally, the engine features a 48V Electrical Motor that with a power output of 12 hp and torque output of 200 Nm, helping achieve even better efficiency and dynamics.

The eight-speed Steptronic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. The driver can access distinct driving setups in both automatic and manual mode – COMFORT, EFFICIENT, SPORT and SPORT PLUS.

BMW xDrive, the intelligent all-wheel drive technology monitors the driving situation and is quick to respond to ensure maximum traction, agility and vehicle stability. Electronically controlled ‘Automatic Differential Brakes/Locks’ (ADB-X), extended ‘Dynamic Traction Control’ (DTC), Hill Start Assist and Hill Descent Control help to conquer every terrain. Adaptive 2-Axle Air Suspension enables raising and lowering of vehicle at the touch of button and automatically adjusts the height of the car to suit any given driving situation.

BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of connected drive features include BMW ID, BMW App, Digital Key, Emergency Call, Real-time Traffic Information, Remote Services and smartphone parking. BMW Live Cockpit Professional includes the freestanding BMW Curved Display with Navigation with real-time traffic information and augmented view, a 12.3-inch digital information display behind the steering wheel, a 14.9-inch Control Display and BMW Head-up Display.

The latest BMW iDrive with Operating System 8.5, offers all the possibilities for interaction between occupants and the vehicle – using touch, gesture or speech. It is complemented by the BMW Intelligent Personal Assistant system which has a self-learning intelligence that adopts a driver’s individual habits, proactively provides useful tips on new driving functions and seamlessly integrates smartphone apps. Wireless smartphone integration and regular Remote Software Upgrades ensure that the car is always up to date.

My BMW app functions include popular options for keeping an eye on the current vehicle status at all times as well as Learning Navigation, which offers destination suggestions and traffic information based on the owner’s driving habits. In addition, customers can use the My BMW app to generate the BMW Digital Key Plus, which turns a smartphone into a digital vehicle key. It will enable customers to physically open the doors when unlocking them this way. If the Digital Key Plus is activated, it’s also possible to perform automated parking manoeuvres.

The spread of Driver Assistance Systems is more extensive than ever. They support and relieve the driver, thus increasing comfort and safety. Standard equipment includes functions like Cruise Control, the Attentiveness Assistant, Parking Assistant Professional with Surround View Camera, Drive Recorder, remote parking via smartphone and Reversing Assistant.

Kotak Mahindra Bank To offer An Exciting Cash-Back On The All-New iPhone 16 Lineup In India

* Instant Cash-back up to Rs 5000 on purchase of iPhone 16 lineup using Kotak Credit Card & Credit Card EMI

Kotak Mahindra Bank Limited (“KMBL/Kotak”) is o?ering exciting deals on the new iPhone 16 line up, featuring larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life — powered by the fast, efficient A18 Pro chip and built for Apple Intelligence.

Through this special o?er Kotak’s credit card customers will enjoy an instant cash-back of Rs 5000 on the purchase of the new iPhone 16 series using Kotak Credit Card and Credit Card EMI. The o?er is also valid on Apple Watch Series 10, Apple Watch Ultra 2, AirPods 4 and AirPods 4 with ANC.

The purchases becomes even more a?ordable with the Credit Card EMI, where the bill amount is split into a?ordable monthly payments with 6 month No Cost EMI.

The offer can be availed at select Apple Authorised Resellers in India.

O?er details: For complete o?er details, refer the link below: https://images.kotak.com/bank/mailers/ 2024/files/Applenewlauncho?er.pdf

About Kotak Mahindra Bank Limited

Established in 1985, Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's ?agship company, received banking license from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank - Kotak Mahindra Bank Limited. The Bank has four Strategic Business Units – Consumer Banking, Corporate Banking, Commercial Banking, and Treasury, which cater to retail and corporate customers across urban and rural India. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services. The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked. As on 30th June 2024, Kotak Mahindra Bank Ltd has a national footprint of 1,965 branches and 3,279 ATMs (incl. cash recyclers), and branches in GIFT City and DIFC (Dubai).

For more information, please visit the company’s website at https://www.kotak.com/

Cleartrip Signals A New Era Of Travel With The Big Billion Days 2024

* Partners with nearly 50 airlines, 15k+ hotel partners, and 100+ bus operators to redefine travel this festive season

Cleartrip, a Flipkart company announces its highly anticipated year-end travel sale with The Big Billion Days (TBBD) from 26 September - 6 October 2024. This year, Cleartrip aims to set a new standard in India’s travel aspirations during the festive season with great deals on flights, hotels, buses, and holiday packages, empowering customers to escape their daily routines and embark on much-needed getaways. 

As consumer priorities shift towards valuing experiences alongside material purchases, travel has become a core part of festive celebrations. TBBD is perfectly aligned with this growing trend, offering value-driven travel deals that make the perfect festive escape possible while also making it affordable.

Speaking on the occasion, Anuj Rathi, Chief Business and Growth Officer, Cleartrip, stated, “We are witnessing a profound shift in Indian consumerism and travel is at the heart of this transformation. At Cleartrip, we are leading the charge to democratise travel by building an integrated ecosystem that connects airlines, hotels, and key travel partners, making us a one-stop destination for all.”

He added, “With 120 million leisure travellers and 27 million outbound travellers, India’s demand for international travel is stronger than ever. In response, Cleartrip has curated an exclusive selection of long-haul destinations to help users elevate their travel experience to luxury. Through strategic partnerships with airlines and hotel chains, we make these curated, high-end experiences not just aspirational but accessible and affordable.”

Cleartrip has introduced these specially curated offerings for TBBD to help customers avoid price surges closer to the booking date:

5-Star Hotels starting from INR 2499

Minimum 40% off on Hotels (Flash Sale - every day at 7 pm (until 9 pm)

Special Discounts from key chain partners such as Royal Orchid, Ferns, Clarks, Pride, Sterling, Mayfair, and Summit

International destinations starting at INR 5999

Special fares from Air India, British Airways, Lufthansa, Etihad, etc. for long-haul destinations such as London, Australia, Berlin, and Paris

Domestic destinations starting at INR 999

Child Flies Free - Family travelling with 1 child less than 12 years can opt for this (Flash sale - for a limited period and subject to availability.)

International Holiday Packages starting at INR 9999 per person for destinations such as Bali, Dubai, Maldives, and Thailand

Up to 30% off on Bus Bookings

Flipkart and Myntra users can avail of additional discounts of up to 15% over and above other discounts on hotels; cancellation of flights at INR.1, and can redeem extra discounts up to INR 1500 with Supercoins.

Cleartrip has continued to redefine travel with customer-centric innovations. The company’s latest offerings, Cleartrip For Work and Bus Pass, highlight its commitment to enhancing travel with exclusive benefits and unmatched convenience. The company recently clocked a remarkable 150% growth in the bus category since its launch in 2023.

About Cleartrip

Launched in July 2006, Cleartrip Pvt Ltd., a Flipkart company, has emerged as India’s fastest-growing online travel technology company. In April 2021, Flipkart acquired a majority stake in Cleartrip. Cleartrip recently emerged as the no. 2 OTA player as per a study by VIDEC. With an aggressive plan to emerge as a leading innovator in the industry, Cleartrip is on its way to building a differentiated value proposition for its customers looking for end-to-end travel solutions. With industry-first offerings including ClearChoice Plus, ClearChoice Max and Cancel for No Reason’, Cleartrip has a clear vision to provide innovative solutions in the OTA segment. Combining intuitive products with a customer-centric approach and a wide selection of flights, hotels, and buses, Cleartrip brings a unique selling point to the market, offering its customers convenience, choice, competitive prices, and premium content.

AIFI Announces New Leadership Team for 2024-26: Mr. Yash Munot As President, Mr. S. Ravishankar As Vice-President

The Association of Indian Forging Industry (AIFI), the apex body representing the Indian forging industry, proudly announces the election of Mr. Yash Munot as the new President of AIFI for the term 2024-26. Mr. S.  Ravishankar  has been elected  as the Vice President of AIFI, marking the beginning of a new chapter in the organization's leadership.

Mr. Yash Munot, who previously served as Vice-President of AIFI from 2020 to 2024, is the youngest  to undertake the role of President in the organization's history. He succeeds Mr. Vikas Bajaj, who served as President from 2020 to 2024.

Mr. Munot currently serves as the Chief Executive Officer at Varsha Forgings Private Limited and the Managing Director at KCTR Varsha Automotive. His journey in the forging industry began in 2005 with him being inducted into Varsha Forgings Private Limited, the  family business.  Beyond his industrial achievements, Mr. Munot is recognized for his diversified business ventures in sectors such as lifestyle products, health food, hospitality and philanthropy, including the adoption of an orphanage and medical aid distribution during the pandemic.

His leadership within AIFI has been marked by significant contributions, including his contribution  in organizing major industry events like IFC 2011, Forgetech  India 2016, Asia Forge 2019 and ForgeTech India  2023. He has served as the Western Region Chairman from 2018 to 2020. He holds a Bachelor of Arts (Honors) in Finance and Marketing from Regents Business School of London and a leadership degree from the London Business School. He is also a member of EO, an esteemed organization for entrepreneurs.

Mr. Yash Munot, President of the Association of Indian Forging Industry said “I am deeply honoured to take on the role of President of the Association of Indian Forging Industry. The forging sector in India is at a pivotal juncture, with tremendous opportunities for innovation and growth. Our focus will be on fostering collaboration within the industry, driving technological advancements and promoting sustainable practices. I am committed to working closely with all stakeholders to ensure that our industry not only thrives domestically but also strengthens and enhances its global footprint. Together, we will build on the strong foundation laid by my predecessors and strive for excellence in every aspect of our work."

Mr. S. Ravishankar, Vice-President of the Association of Indian Forging Industry said, “I am truly honoured to take on the role of Vice-President of AIFI. Collaborating with Mr. Yash Munot and the committed AIFI team, I will strive for advancing our industry’s progress and tackling the challenges presented by a rapidly changing global landscape. Our priorities will include boosting competitiveness, driving innovation and equipping our members for future opportunities. I look forward to embracing the exciting prospects ahead and contributing to AIFI’s continued success during this transformative era”

Mr.  S. Ravishankar  currently serves as the Managing Director  at Super Auto Forge  Private Limited . Mr.  Ravishankar has over 25 years of experience in the Auto component manufacturing Industry. He is a Manufacturing Engineer with  Bachelors degree from Annamalai University and  Masters degree from The Ohio State University.

After working in Detroit for 2 years, Mr. Ravishankar returned to India and joined his family business at Super Auto Forge(SAF) in 1997 . He has been  instrumental in developing the international  business of SAF and led the initiative to establish marketing offices  in Detroit in 2001 and followed by Belgium in 2011. Mr. Ravishankar has been the Chairman of Indo American Chamber of Commerce for the period 2008 - 2009– Tamilnadu Branch and currently serves on the Southern Regional Committee of ACMA since 2021.

The Association of Indian Forging Industry community warmly welcomes Mr. Yash Munot and Mr. Ravishankar in their new roles and looks forward to their leadership in steering the forging industry toward a prosperous future.

EKA Mobility Partners With Skyline Motors To Deploy “Electric Buses” In Uttarakhand, Marking Its First Intercity Operations

EKA Mobility (Pinnacle Mobility Solutions Pvt. Ltd.), a leading electric vehicle manufacturer and a subsidiary of Pinnacle Industries, has announced supply of EKA 9 electric buses Skyline Motors (India) Private Limited for deployment.

The e-buses are operating on the Dehradun-Rishikesh route via Haridwar, covering a daily distance of 300 kilometers. The EKA 9 electric buses ensure efficient and eco-friendly commutes between the three cities. The deployment is designed to support Uttarakhand’s green transportation goals while reducing carbon emissions and offering commuters a comfortable, reliable, and cost-effective transit solution.

Speaking on the partnership, Mr. Rohit Srivastava, Chief Growth Officer of EKA Mobility, said, “This partnership marks an exciting step forward for EKA because it supports Uttarakhand’s ambition to become a hub for sustainable transport. We are proud to be working with Skyline Motors to provide an energy-efficient and emission-free commute for travelers. Our advanced electric buses are not only eco-friendly but also cost-effective, offering the best-in-class experience for both operators and passengers.”

EKA’s electric buses are equipped with cutting-edge technology designed to enhance the passenger safety and experience, while reducing carbon emissions. This 9-meter AC bus features a seating capacity of 35+1, a floor height of 900 mm, and is equipped with a powerful 200 kW battery to ensure a smooth and energy-efficient journey.

Mr. Anil Dixit, Managing Director, Skyline Motors (India) Private Limited, added, “Our collaboration with EKA Mobility sets a new standard for intercity public transport in the region. With a daily 300-kilometer range, we are confident that these buses will not only serve as a green alternative but also offer passengers a superior travel experience, further boosting connectivity in Uttarakhand.”

This intercity deployment reinforces EKA Mobility’s leadership in electric vehicle innovation and strengthens its mission to provide smart, sustainable, and profitable transportation across India.

HDFC Pension Becomes First Private Sector Pension Fund Manager To Surpass Rs. 1 Lakh Crore In AUM

HDFC Pension Fund Management Limited (HDFC Pension), the largest private sector Pension Fund Manager under the National Pension System (NPS), has reached a significant milestone, surpassing Rs. 1,00,000 crore in Assets Under Management (AUM) as of September 12, 2024. This achievement marks a doubling of AUM in just 16 months, from Rs. 50,000 crore in May 2023, driven by a remarkable 34.1% growth in the Company's Subscriber base, now totaling over 21 lakhs.

As a wholly owned subsidiary of HDFC Life Insurance Company Ltd., HDFC Pension’s rapid growth underscores its leadership in the Pension Fund sector and its unwavering commitment to helping individuals secure their financial future.

HDFC Pension recently marked 11 years of successful operations and currently manages 43.6% of the total NPS AUM in the Retail and Corporate segment, with over 36.8% of all Subscribers in this segment choosing HDFC Pension as their preferred Pension Fund Manager (PFM), underscoring the Company's strong market leadership and the trust it enjoys amongst investors. The company has over 5000 committed Pension Agents and is the largest Corporate NPS Point of Presence working with over 2800 companies servicing over three lakh employees across these Corporates.

Sriram Iyer – Chief Executive Officer, HDFC Pension, remarked on this significant achievement, “We are truly humbled by the trust that so many individuals and institutions have placed in us. At HDFC Pension, our focus has always been on offering the best possible service to our Subscribers, Partners, Pension Agents, and Distributors. Reaching Rs. 1,00,000 crore AUM is a significant achievement and is the result of collective efforts and the faith of our stake holders. We would like to express our sincere gratitude to our customers, regulator - Pension Fund Regulatory and Development Authority (PFRDA), National Pension System Trust, and our CRA partners – Protean eGov Technologies, KFin Technologies Ltd. and CAMS NPS for all their support.”

He further added, “The National Pension System (NPS) is an invaluable financial tool, empowering individuals to plan for their retirement with flexibility and cost-effectiveness. We remain committed to growing alongside our Subscribers, and we are confident that the NPS will continue to empower more individuals to prepare for their future with confidence.”

Market Leadership: A Commitment to Excellence

Technological Advancements: HDFC Pension is at the forefront of leveraging technology to improve the NPS experience for its Point of Presence Subscribers and Partners. By investing in seamless digital journeys and introducing services such as WhatsApp BOT support, the Company aims to streamline processes and deliver exceptional customer service.

Operational Excellence: HDFC Pension's strong operational framework ensures seamless, smooth and efficient delivery of services. This dedication to operational excellence was recognised when the company was honoured with the 'Best Pension Customer Service Provider' award at the India Insurance Summit 2024.

In addition, HDFC Pension has been awarded the title of 'Best Performing PFM' by Money Today for three consecutive years, from 2019 to 2022, further solidifying its leadership position in the fund management sector.

About HDFC Pension Fund Management Limited

HDFC Pension Fund Management Limited (formerly known as HDFC Pension Management Company Limited) is a licensed Pension Fund Manager appointed by Pension Fund Regulatory & Development Authority (PFRDA) to manage pension corpus of citizens enrolled under the National Pension System. HDFC Pension is a wholly owned subsidiary of HDFC Life Insurance Company Ltd, one of India's leading life insurance companies.

HDFC Pension is also licensed as a Point of Presence (PoP), and is managed by seasoned professionals with vast experience in Insurance & Pension Administration, Risk Management, Banking, Capital Market and Asset Management. The Company is committed to delivering superior risk adjusted returns strictly adhering to the prudent investment norms and guidelines laid down by PFRDA. As a PoP, the Company aims to provide seamless service to Individuals (under the retail NPS scheme) and Corporate Employees (under the Corporate NPS scheme) by helping them subscribe to NPS and for their ongoing service needs through the life of their investment.