AU Small Finance Bank And Kotak Life Partner To Expand Access Of Life Insurance And Financial Security Solutions

AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and Kotak Mahindra Life Insurance Company Ltd (“Kotak Life”), one of India’s private life insurers, announced their strategic partnership to provide AU SFB’s customers with a comprehensive suite of life insurance and financial security solutions. This collaboration is based on a revised business proposition, in continuation to Kotak Life’s relationship with erstwhile Fincare Small Finance Bank (now merged with AU SFB).

Effective immediately, AU SFB’s new and existing customers, including those from former Fincare SFB branches, can now access Kotak Life’s comprehensive range of life insurance products including term, retirement, savings and select investment plans.

This partnership is expected to significantly enhance AU SFB's offerings in southern India by leveraging Kotak Life's diversified portfolio. Additionally, Kotak Life will collaborate closely with AU SFB to ensure seamless service options, facilitating a smooth transition and maintaining business continuity for customers.

As AU SFB pursues its universal banking license with the Reserve Bank of India (RBI), it is now poised to serve its vast customer base of over one crore with a diverse array of products from leading life insurance companies. This strategic approach enables AU SFB to assess and address the unique needs and financial requirements of each customer, delivering personalised solutions that cater to their individual circumstances.

Speaking on the partnership, Mr. Uttam Tibrewal, Executive Director and Deputy CEO, AU Small Finance Bank said, "At AU Small Finance Bank, our customers are at the heart of everything we do, and we are committed to offering them a wide array of choices and personalised solutions. As we expand our offering in the bancassurance segment, partnering with Kotak Life, a trusted leader in life insurance, strengthens our product suite and enhances the financial planning options available to our customers. By combining our expansive distribution network with Kotak Life’s diverse portfolio, we will provide a broader selection of tailored life insurance solutions. We are excited about the possibilities this partnership brings and look forward to collectively shaping a more secure and prosperous future for our customers.”

Mr. Mahesh Balasubramanian, Managing Director, Kotak Mahindra Life Insurance Company Limited, said, “At Kotak Life, we firmly believe that life insurance is a necessity for every Indian. We are committed to the vision of 'Insurance for All by 2047,' as outlined by the IRDAI. Through our collaboration with AU SFB, we aim to reach out to the untapped segments of the population. By

leveraging AU SFB’s customer reach and our expertise in life insurance, we help ensure a secure future and protect the financial dreams of AU SFB customers.”

About AU Small Finance Bank

AU Small Finance Bank Limited (AU SFB) is a scheduled commercial bank and has established itself as the largest SFB in India since starting its banking journey in April 2017. Established in 1996 by Mr. Sanjay Agarwal, a first-generation entrepreneur, AU SFB boasts a 29 year-legacy with deep understanding of the rural and semi-urban markets and customer segments. The Bank operates a sustainable business model that facilitates credit to the unserved and underserved retail and MSME customer segments while providing complete banking solutions to its deposit and branch banking customers. As a tech-led Bank, AU has a strong digital presence with innovative products and services like 24X7 video banking, credit cards, personal loans, UPI QRs, payments, merchant lending, WhatsApp Banking, Chatbots etc. and its digital bank application AU0101 remains among the higher rated banking apps in India.

The Bank operates from 2,414 banking touchpoints across 21 States & 4 Union Territories serving 1.08 Cr customers with an employee base of 46,000+ employees. As on 30th June’24, Bank has a Shareholders Funds of Rs 15,516 Cr, Deposit base of Rs 97,290 Cr, Total Loan Portfolio of Rs 99,792 Cr and a Balance sheet size of ~Rs 1.26 Lakh Crore. AU SFB enjoys the trust of marquee investors and is listed at both NSE and BSE. It has consistently maintained high external credit Rating and is presently rated ‘AA/Stable’ by CRISIL Ratings, ICRA Ltd., CARE Ratings and India Ratings, while the Bank’s FD is rated ‘AA+/Stable’ from CRISIL Ratings.

Website: www.aubank.in | Twitter: @aubankindia | Facebook: AU Small Finance Bank | LinkedIn: AU Bank

About Kotak Mahindra Life Insurance Company Ltd     

Kotak Mahindra Life Insurance Company Limited (Kotak Life) is a 100% owned subsidiary of Kotak Mahindra Bank Limited (Kotak). Kotak Life provides insurance products with high customer empathy. Its product suite leverages the combined prowess of protection and long term savings. Kotak Life is one of the fastest growing insurance companies in India with 303 branches across 146 cities and has covered more than 5 crore active lives as on 31st August 2024.

For more details, visit www.kotaklife.com

UST Launches 'UST Retail GenAI Platform' - Transforming Retail Operations With Generative AI-Driven Solutions

·         Designed for the retail sector, the UST Retail GenAI Platform empowers businesses with end-to-end operational enhancements, driving efficiency and growth.

·         Purpose-built for retailers, the UST Retail GenAI Platform delivers comprehensive tools to optimize every facet of retail operations, from logistics to customer experience.

UST, a leading digital transformation solutions company, has unveiled its 'UST Retail GenAI platform' at the London Innovation Lab. Steve Rempel, SVP & International CIO at Walgreens Boots Alliance, inaugurated this pioneering platform to transform retail operations through the power of Generative AI. Steve shared valuable insights on critical success factors to enable GenAI adoption, including the need to appreciate the trust cycle while planning various investments. Prior to the inauguration, UST’s CEO, Krishna Sudheendra, shared the focus with which UST is championing the adoption of Generative AI, including the in-house program to train 25,000 employees on GenAI.

AI has the potential to unlock between $400B and $660B in economic value for the retail industry, according to research. However, few companies have fully realized the potential of new technologies. Developed in-house by UST’s technology and industry sector experts, the platform combines established business models with key GenAI capabilities such as search, summarization, automation, and creation to revolutionize retail practices.

This state-of-the-art platform enables larger business teams to have an out-of-box experience for scenarios in the retail enterprise that would benefit from GenAI-led investments. The platform maps the alignment between GenAI and business capabilities, allowing for more effective decision-making. The UST Retail GenAI platform enables retailers to safely and swiftly pilot GenAI-driven solutions, test various scenarios and outcomes, accelerate innovation, and optimize operations. Retailers can conceptualize and plan their AI strategies with the help of scenario cards, which integrate the 'Enterprise knowhow' to address specific challenges.

"At UST, we've partnered with six of the world's top ten retailers, transforming their businesses. While AI is already transforming retail operations, we still need to unlock its full potential. The UST Retail GenAI Platform offers a structured approach for exploring generative AI scenarios, marking a significant milestone in our mission to revolutionize retail operations through the power of generative AI. This is aligned to our focus on building platforms that can help scale the adoption of GenAI-led ways of working,” said Krishna Sudheendra, Chief Executive Officer, UST.

The benefits of investing in digital transformation and specifically AI were echoed in a recent survey commissioned by UST, where respondents cited building resilience to cope with future disruption the highest, increasing profitability, and improving sustainability as key outcomes of technological advancements within their business. UST AlphaAI consolidates the company’s AI offerings to enhance business agility, streamline operations, and accelerate digital transformation journeys.

About UST

Since 1999, UST has worked side by side with the world's best companies to make a powerful impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our digital solutions, proprietary platforms, engineering expertise, and innovation ecosystem turn core challenges into impactful, disruptive solutions. With deep industry knowledge and a future-ready mindset, we infuse innovation and agility into our clients' organizations—delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com.

Apple’s Success Shows Manufacturing Can Be The Solution To India’s Good Jobs Challenge” TCF Founder-CEO Ashish Dhawan

Ashish Dhawan, Founder-CEO of The Convergence Foundation (TCF), stated India’s success in boosting electronics manufacturing should convince all stakeholders of the country’s capabilities. “Many people said we can’t do manufacturing in India. We can never be as productive. Well, here’s someone who’s shown you! The fact that the 29th factory to serve Apple is coming up in India, all within 2-3 years, is incredible. We now have this faith that in electronics, we can make it happen.” Pointing out that India hasn’t claimed its rightful market share in labour-intensive exports, Dhawan added that the country’s demographic advantage, and labour costs that are lower than China’s, tell us that “we have every right to succeed, if we can get rid of our regulatory cholesterol, improve ease of doing business (EODB), create the right incentives, take care of the infrastructure needs, and really prioritise this.” Dhawan made the observations during a conversation with Rahul Ahluwalia, Founder-Director at the Foundation for Economic Development (FED.

Dhawan added that growth in manufacturing must be tied to the larger goal of generating employment, a very salient issue today. Going on to explain why automobile manufacturing may not create many jobs because OEMs have moved up the value-chain over the years to more capital-intensive production, the TCF CEO explained that we must prioritise sectors such as electronics assembly and apparel that are more labour-intensive and can create jobs. He also credited the government for being serious about improving competitiveness. “If the government was saying, we don't care about private business coming in, it would not have happened. All credit to whether it's the Centre or state governments that are saying: I really want to improve my labour, land, all the factors of production. Business is telling me that I'm not competitive and I need to be competitive. So they want good ideas. And they want you to work with them.”

On setting targets for manufacturing, Dhawan stressed the need to treat the East Asian ‘Tigers’ (South Korea, Taiwan, Hong Kong, Singapore and now Vietnam) as our benchmarks for success. “A state like Uttar Pradesh, which has two and a half times the population of Vietnam, does $20 Bn in exports, whereas Vietnam does $400 Bn in exports. UP is landlocked. But even if you take Odisha, it has no labour-intensive exports. All its exports are related to minerals and metals. And it's a state right on the coast, has lots of cheap labour, and yet has not been able to make a push. Even Tamil Nadu, which is very successful in an Indian context, is one-tenth of Vietnam's exports, although it’s 70% of the size of Vietnam from a population standpoint. So, our benchmarks must be the East Asian Tigers, and we have to go after the world market.”

Besides labour-intensive manufacturing, Dhawan argued that India must aim to become the skills capital of the world, the third lever of future economic growth according to him, besides manufacturing and services. “We already have the largest remittances of any country in the world. We have 15 plus million people who are abroad and sending checks every month back home; $120 Bn is now coming back. We think that can go to $300 Bn. And we can have another 15 million Indians going abroad. If you look at the OECD, the demographics are such that they will need people. Though there is a backlash against immigration, I think what they need is not full-time immigrants, but people who come on a 3–5-year contract work visa. That's what the Middle East does. The Middle East doesn't want people forever. Japan and Korea are doing the same. Germany is now pushing in that direction. We think the EU will start to do that. America will come last because it has its illegal immigration problem. But generally, in the OECD, 50 Mn jobs will open up in the next 20 years at a minimum. India needs to fill those.” Dhawan added that government-to-government or G2G arrangements, where India assures the return of its migrant workers, and accreditation of skill providers, are needed to do this on a much larger scale “because the western world needs everyone from drivers to cooks, to nannies, to care workers, to nurses, to doctors, you name it. We've mapped out 20-30 professions and are doing a very detailed study to look at the frictions in each of these areas.”

About Ashish Dhawan

Ashish Dhawan is the Founder-CEO of The Convergence Foundation (TCF), an organisation that incubates other non-profits focussed on addressing India’s developmental challenges. He is also the Chairperson of Ashoka University, a leading liberal arts university in India, and Central Square Foundation (CSF), a non-profit foundation working towards improving the quality of education for all children in India. TCF’s portfolio also includes non-profits that work on solving the air pollution crisis, advancing economic empowerment of women, improving state governance in India, accelerating economic growth, empowering people with learning disabilities, unlocking philanthropic capital for social causes, building a better understanding between India and the Global South, and improving the effectiveness of non-profits in the social sector.

Before his second career as a social-impact driven philanthropist, Ashish was among India’s most successful private equity investors. He founded and ran ChrysCapital, the country’s leading private equity firm. Ashish graduated from Yale University and received his MBA from Harvard Business School. He is also on the India Advisory Board of Harvard and a member of Yale’s Development Council.

About FED

FED is a non-profit that aims to facilitate a sustained and broad-based economic growth of over 10% to improve the lives of all Indians. With an approach to identifying high-impact opportunities for economic growth in India, FED works with central and state governments across the ‘value-chain’ of reform to help realise those opportunities.

Cleartrip Records 150 Percent Growth In The Bus Category

* Introduces ‘Bus Pass’, A New Value-Proposition For Frequent Bus Travellers

Cleartrip, a Flipkart company, registered a phenomenal 150% growth in the bus category, since its launch in April 2023. This impressive growth highlights the strong demand for bus travel, especially from tier 2 cities. Riding on the opportunity in this category, Cleartrip has launched ‘Bus Pass’, an industry-first offering to make bus travel more affordable for its customers. Bus Pass, is a cost-effective solution, which aims to provide frequent bus travellers with significant savings and enhanced value-based offerings.  

Consumer data on Cleartrip revealed that:

The bus category sees the highest number of frequent travellers with 32% of users repeating their bookings in the last 3 months

15% of users book at least three times within three months

Bus users are also highly value-conscious, with 75% of travellers using discount coupons while booking.

Indore-Bhopal, Bengaluru-Hyderabad, Indore-Pune, Chennai-Madurai and Coimbatore-Bengaluru are top routes with high repeat bookings

Customers can purchase the Bus Pass for a fee of Rs 150 while making a bus booking. Benefits of the Bus Pass:

Customers will receive an immediate discount of Rs 100 (in addition to availing other coupons) on their current booking for a minimum order value of Rs 300

With one Bus Pass, customers can make a maximum of 5 bookings at this discounted rate

Customers can enjoy a cost savings of Rs 500 with one Bus Pass

Each Bus Pass is valid for 90 days from the date of purchase

Anuj Rathi, Chief Business & Growth Officer, Cleartrip, stated, “Over the last year, Cleartrip’s bus category has experienced a remarkable 150% growth, mirroring the booming consumer demand in this category. We are committed to building products powered by in-depth market research, aligning with our customers’ ever-evolving needs. The Cleartrip ‘Bus Pass’ will offer exceptional value and convenience to our user base. We aim to make travel affordable while strengthening our position as a trusted travel partner."

Cleartrip remains steadfast in its commitment to diversify its offerings and recently introduced Bus service on Flipkart as well.

About Cleartrip

Launched in July 2006, Cleartrip Pvt Ltd., a Flipkart company, has emerged as India’s fastest-growing online travel technology company. In April 2021, Flipkart acquired a majority stake in Cleartrip. Cleartrip recently emerged as the no. 2 OTA player as per a study by VIDEC. With an aggressive plan to emerge as a leading innovator in the industry, Cleartrip is on its way to building a differentiated value proposition for its customers looking for end-to-end travel solutions. With industry-first offerings including ClearChoice Plus, ClearChoice Max and Cancel for No Reason’, Cleartrip has a clear vision to provide innovative solutions in the OTA segment. Combining intuitive products with a customer-centric approach and a wide selection of flights, hotels, and buses, Cleartrip brings a unique selling point to the market, offering its customers convenience, choice, competitive prices, and premium content. 

Bringing New Ways For Businesses To Build More Meaningful Conversations On WhatsApp

* We hosted our first WhatsApp Business Summit in India to help businesses use messaging to connect with customers and get more done

* With our latest features and programs, we strengthen our commitment to supporting the growth of small businesses in India.

* Bringing best practices for businesses to build meaningful and valuable connections with people ahead of the busy festive season

At our first WhatsApp Business Summit in India, we announced several features and updates that will help businesses across the country build a presence, create great in-chat experiences for their customers and drive performance ahead of the upcoming festive season.

Speaking at the summit, Sandhya Devanathan, VP, Meta in India, said “The ubiquity and ease of WhatsApp places it at the center of India's transformation, helping businesses fuel compelling ideas and new models of growth. These features and programs, which we are announcing today, demonstrate our commitment to helping businesses maximize their value per dollar while providing exceptional customer experiences on WhatsApp.”

Bringing Meta Verified for All Small Business on WhatsApp

Millions of small businesses use the WhatsApp Business app in India, and they frequently tell us that they want to stand out and build credibility with their customers. Now, Meta Verified is available to all eligible small businesses in India using the WhatsApp Business app. With Meta Verified, businesses that choose to subscribe and demonstrate their authenticity will receive a verified badge, impersonation protection, account support, and premium features that help amplify their brand online and make it more efficient to chat with customers. The same badge will appear on their WhatsApp Channels and Business pages, making it easy to share on social media and websites.

Customized Messages on WhatsApp Business App

Starting today in India we are beginning to roll out the ability for small businesses using the WhatsApp Business app to send customized messages to their customers – like appointment reminders, birthday greetings or even updates on a holiday sale all in a faster and more efficient way. This new feature, available for a fee, gives businesses the ability to send personal messages with a customer’s name and customizable call-to-action buttons and will also enable them to schedule the day and time the messages are sent.

WhatsApp Bharat Yatra

While small businesses know why they need WhatsApp to grow and scale, most of them can derive even higher value by learning how to maximize the true potential of the app. In a first-of-its-kind initiative for WhatsApp, we will soon be launching the WhatsApp Business Yatra in India, where we will go to various tier 2 & 3 cities in India to provide on-ground, in-person training to small businesses. We believe that small businesses, with the right digital skills, can supercharge India’s digital economy, and therefore, as part of this initiative, we will train small businesses in setting up their WhatsApp Business accounts, creating catalogs, educating them on how to set up ads that click to WhatsApp, and much more. We will also build a resource center on our website, which will act as a quick-access tutorial center for these businesses.

Best Practices for businesses

People don’t want their WhatsApp to become overloaded like other channels, making them miss out on important messages from people and businesses they care about and want to hear from. That’s why we’re focused on helping businesses foster meaningful and valuable connections with people. Whether a business is creating a custom Flow or running a messaging campaign for a holiday sale, there are several things to keep in mind to help them be successful on WhatsApp:

Send messages customers want and seek customers’ permission for each type of message being sent – whether it’s a timely update on a delivery or a coupon for a holiday sale.

Being thoughtful about when and what messages are being sent to customers - Make sure the subject line or preview text clearly indicates the message's relevance and be thoughtful about when it’s being sent – evenings might not be the time when your customers want to hear from you.

Use the stats to know what’s working and what’s not - We provide businesses with basic information like read rates so they can see what’s working and what’s not. This can help determine the right frequency for messaging customers to avoid overload.

Listen to the customers - Customers will be the first to say that there can be too much of a good thing. So even when they’re choosing to hear from businesses about a sale or promotion they might not want to hear about it multiple times a day or week. That’s why we’re continuing to build tools right into the app so people can provide feedback on the types of messages they want to receive and how often they want to receive them.

As the festive season embarks in India, we believe that the latest updates, combined with best practices, will empower businesses to elevate their sales and accelerate growth. By leveraging these innovative solutions, businesses can capitalize on the festive rush and unlock new opportunities for success.

Tata Power Renewable Energy And Tata Motors Sign A MoU To Set Up 200 Fast-Charging Stations For Electric Commercial Vehicles

Tata Power EV Charging Solutions Limited, one of India's largest EV Charging solutions providers and a subsidiary of Tata Power Renewable Energy Limited, today announced the signing of a Memorandum of Understanding (MoU) with Tata Motors, India's largest commercial vehicle manufacturer, to set up 200 fast-charging stations for electric commercial vehicles in all metros cities viz.  Mumbai, Delhi, Chennai, Bengaluru, Kolkata. This strategic move expands their ongoing collaboration, in providing sustainable mobility solutions, with a focus on easy charging solutions for small electric commercial vehicles. 

As part of this initiative, Tata Motors and Tata Power will provide exclusive charging tariffs for Tata Motors' electric CV owners, resulting in lower operating costs and increased profitability for its customers. Electric commercial vehicle users, across the country, will soon benefit from access to almost 1000 strategically located fast chargers, with the planned expansion of the charging network. 

Mr. Vinay Pathak, Vice President & Business Head – SCV&PU, Tata Motors, said, "We’re pleased to strengthen our partnership with Tata Power to transform the electric commercial vehicle landscape by ensuring ease of access of fast chargers at convenient locations across the country. It has been our endeavour to not only engineer and manufacture world-class electric vehicles, but also help develop the necessary ecosystem to democratize the use of these eco-friendly and emission-free vehicles. This partnership will also explore avenues to maximize the use of renewable energy to make electric vehicle operations greener.”

Mr. Deepesh Nanda, CEO & MD, Tata Power Renewable Energy Limited said, "With one of the largest EV Charging networks across the country, Tata Power has been enabling electric vehicle owners through its reliable and accessible charging solutions across the country. Already present across diverse segments such as public, semi-public, bus/fleet, and home chargers, we are expanding to the commercial vehicle charging segment, delivering integrated EV charging solutions. This collaboration underlines our commitment to accelerating e-mobility by providing an expansive and reliable EV Charging network across India."

Tata Power has expanded its network under the brand name of EZ Charge to over 1,00,000 home chargers, 5,500+ public, semi-public, and fleet charging points, along with 1100+ bus charging stations across 530 cities and towns. These chargers have been strategically deployed at diverse and accessible locations such as highways, hotels, malls, hospitals, offices, residential complexes, etc. This concerted effort has been instrumental in facilitating the exponential growth of electric mobility in India.

Tata Motors offers the Ace EV, India’s most advanced electric small commercial vehicle, which is supported by over 150 Electric Vehicle Service Centres nationwide. The Ace EV features an advanced battery management system and 'Fleet Edge' telematics, utilizing smart technologies to improve vehicle uptime and road safety with real-time insights into vehicle status, health, location, and driver behaviour.

About Tata Motors

Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

About Tata Power:

Tata Power is a leading integrated power company and a part of Tata Group, India’s largest multi-national business conglomerate. The company has a diversified portfolio of 15,010 MW, spanning across the entire power value chain - from renewable and conventional energy generation to transmission & distribution, trading, storage solutions and solar cells and module manufacturing. As a pioneer of clean energy transition in India, Tata Power has 6150 MW of clean energy generation, which constitutes 41% of its total capacity. The company has also committed to achieve carbon neutrality before 2045.Tata Power has established India’s most comprehensive clean energy platform, with offerings such as rooftop solar, microgrids, storage solutions, EV charging infrastructure, home automation et al. The company has also attracted global investors to support its growth and vision. Tata Power has successfully partnered with public and private entities in generation, transmission & distribution sectors in India, serving approx.13 million customers across the country. To know more about Tata Power, visit www.tatapower.com.

realme Unveils NARZO 70 Turbo 5G With Turbo Performance Along With realme Buds N1 Starting From INR 14,999 & INR 1,999

*        The realme NARZO 70 Turbo 5G features segments fastest MediaTek Dimensity 7300 Energy Chipset offering Turbo Performance, Segment’s largest stainless steel VC cooling system, a 120Hz OLED Esports Display and Segment’s Largest Dynamic RAM of 26GB.

*        The realme NARZO 70 Turbo 5G is available in three stunning colors: Turbo Yellow, Turbo Green, Turbo Purple and three storage variants: 6GB + 128GB, priced at INR 14,999, 8GB + 128GB, priced at INR 15,999 and 12GB + 256GB, priced at INR 18,999 .

*        The first sale for realme NARZO 70 Turbo 5G is scheduled on 16th September, 12 noon on realme.com and Amazon.in.

*        The realme Buds N1 offers 46dB Hybrid Noise Cancellation for clear sound, 360° Spatial Audio for immersive listening, and 12.4mm Dynamic Bass Drivers for deep bass.

*        The Buds also provides 40 hours of playback, is IP55 Water & Dust resistant, features Dynamic Sound Effect for balanced audio quality and is available in Energizing Green color.

*        The first sale for realme Buds N1 is scheduled  on 13th September, 12 noon with prices starting from INR 1,999 on realme.com and Amazon.in

realme,  the most popular smartphone brand among Indian youth, today announced the launch of the realme NARZO 70 Turbo 5G and realme Buds N1. The latest additions to the realme NARZO series and  AIoT devices are set to redefine the standards of quality in their respective segments.

The new realme NARZO 70 Turbo 5G is a strategic step to introduce the Turbo concept for the young, tech-savvy consumers seeking high-performance devices that fit their lifestyle and aspirations. The device, powered by innovative Turbo Technology, redefines performance in the value-driven smartphone segment, exceeding the expectations of demanding users who prioritize power. The new Turbo Technology ensures enhanced processing speeds and a smooth user experience, making it particularly appealing for mobile gaming enthusiasts.

Commenting on the launch, a realme spokesperson said, “We are thrilled to introduce the realme NARZO 70 Turbo 5G and realme Buds N1 to our product portfolio. These devices embody our commitment to delivering cutting-edge technology and premium features to our gen-z users. As we continue to expand our footprint, reaching over 70 million users in India, we believe these products will set new benchmarks in the smartphone and AIoT industry.”

Anuj Sidharth, Director, Marketing & Communications, MediaTek, said, “The MediaTek Dimensity 7300 Energy is a flagship-grade chipset utilizing advanced 4nm process technology. The SoC seamlessly integrates high performance with energy efficiency, thereby facilitating stable and smooth high-frame-rate gaming for extended periods. The realme NARZO 70 Turbo 5G, which is equipped with the MediaTek Dimensity 7300 Energy chipset, offers swift multitasking, and exceptional photography capabilities. The SoC also incorporates a suite of Hyper Engine optimisations which allow the processor to prioritize network connectivity during gaming - be it on WiFi or 5G - and leverage advanced features such as VRS within an ever growing library of games.”

The realme NARZO 70 Turbo 5G offers Turbo performance and is equipped with the MediaTek Dimensity 7300 Energy chipset and the segment's largest stainless Steel VC cooling system. It offers a fast gaming experience with 90fps and GT Mode + GT Gaming Features. The device boasts the segment's largest Dynamic RAM of up to 12GB + 14GB & 256GB ROM for ample storage. It features a 120Hz OLED Esports Display with the largest 92.65% screen-to-body ratio, housed in a 7.6mm ultra-slim, motorsport-inspired design weighing just 185g. The phone is equipped with a 50MP AI Camera, a 16MP Selfie Camera, and supports 45W Ultra Fast Charge with a 5000mAh massive battery. Additional features include IP65 Dust & Water Resistance, Rainwater Smart Touch, Dual Stereo Speakers, Air Gesture,and various AI Features. The realme NARZO 70 Turbo 5G is available in three stunning colors: Turbo Yellow, Turbo Green, Turbo Purple and three storage variants: 6GB + 128GB, priced at INR 14,999, 8GB + 128GB, priced at INR 15,999 and 12GB + 256GB, priced at INR 18,999 .

Key Highlights: realme NARZO 70 Turbo 5G

Fastest Chipset in the segment

The realme NARZO 70 Turbo 5G is powered by a MediaTek Dimensity 7300 Energy Chipset, which offers powerful performance and features 4 × 2.5GHz A78 cores. It achieves an impressive AnTuTu benchmark score of over 750,000 due to its advanced 4nm process technology. This chipset ensures potent performance with low power usage, enabling stable and smooth high-frame-rate gaming.

Segment’s largest Stainless Steel VC cooling system

The device features the segment’s largest stainless steel vapor cooling area of 6050mm², providing superior heat dissipation. The stainless steel vapor cooling area has seen a significant increase of 38% compared to the previous generation. This improvement provides a larger vapor cooling area, enhancing the device's overall performance. It employs the same stainless steel vapor cooling material as the GT model, ensuring flagship-level heat dissipation.

Unprecedented Gaming Experience with 90fps

The realme NARZO 70 Turbo 5G is the first to feature 90fps for multiple games in the segment, providing a smoother game control experience. When enabling GT mode, the device unleashes the turbo performance, pulling the frame rate to the maximum. Gamers can enjoy a smooth experience of 90fps full-frame games on major game titles.

GT Mode

The realme NARZO 70 Turbo 5G is revolutionizing the gaming experience with its GT Mode and exclusive gaming features. The GT Mode delivers turbo performance, transforming every game session into an esports-level competition. Unique features such as Geek Power Tuning allow players to customize the CPU/GPU frequency for a boosted performance. The quick startup feature enables gamers to swiftly return to their games, while the game filter and voice changer enhance the fun of the gaming experience. With the game focus mode and bullet notification, distractions are minimized, offering a truly immersive gaming experience.

TÜV SÜD Lag-free Mobile Gaming Certification

The realme NARZO 70 Turbo 5G has set a new benchmark in the gaming segment by being the first to receive the world's first e-sports level smoothness certification from TÜV SÜD, a respected German certification body. This prestigious S-level certification is specifically designed to measure e-sports smoothness, making it a reliable indicator of exceptional gaming performance. With this certification, players can be assured of uninterrupted and lag-free gaming sessions, without any concerns about device performance or longevity. This makes the realme NARZO 70 Turbo 5G a top choice for gamers seeking an unrivaled gaming experience.

Segment’s Largest Dynamic RAM of 26GB

The device boasts the segment’s largest dynamic RAM of 26GB (12GB +14GB), offering superior performance for users. This is made possible by the most advanced DRE technology in the industry, which supports a maximum expansion of 12GB + 14GB. This innovative technology significantly improves the launching speed of applications and increases the number of apps that can be kept active in the background.

Immersive Viewing Experience

The realme NARZO 70 Turbo 5G features a 6.67-inch Samsung E4 OLED display that offers an immersive viewing experience. It offers the largest 92.65% screen-to-body ratio, 6,000,000:1 contrast ratio, and supports 16.7 million colors. With a color gamut of 106% NTSC, it delivers accurate color reproduction. The display boasts a refresh rate of up to 120Hz and a touch sampling rate of 180Hz for smooth interactions.

Key Highlights: realme Buds N1

Advanced 46dB Hybrid Noise Cancellation Technology

The realme Buds N1 features a 46dB Hybrid Noise Cancellation technology. This feature utilizes feedforward and feedback microphones, the noise reduction design detects external sound waves and emits highly accurate anti-noise waves to cancel them out. The maximum noise reduction effect can reach up to 46dB. This six-microphone design provides a clear audio experience by accurately identifying and eliminating surrounding environmental noise.

High-Quality Sound with 12.4mm Dynamic Bass Driver

The earbuds are equipped with a 12.4mm Dynamic Bass Driver that brings more full bass, majestic sound field, and clear vocals. The titanium coating makes the diaphragm significantly more rigid, and the imported high-tension HTW Wire Coil and high-thrust N52 Magnets take the sound quality of realme Buds N1 to a new level. These plus-sized drivers feature a larger diaphragm with titanium coating.

Impressive 40 Hours Total Playback Time

The realme Buds N1 offers an impressive 40 Hours Total Playback time. With a large-capacity battery, users can enjoy 6 hours playback once, 26 hours with earbuds and charging case or 9 hours playback once. This long battery life means listening to music for 5 hours a day, without recharging for a week.

Immersive 360° Spatial Audio Effect

The earbuds also feature a 360° Spatial Audio Effect. The chipset at the earbuds end of the independent computing, through self-researched spatial audio algorithm, based on HRTF head function model, renders the surround sound field for the sound, to create a 360-degree surround sound experience that simulates theater space. This gives the user a sense of presence and a stronger musical atmosphere.

About realme

realme is a technology brand that specializes in providing leap-forward products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by a young and strong team with rich smartphone industry experience. Currently, realme has 70+ million users in India, committed to creating a smart, connected, and trendy lifestyle for the youth, realme democratizes leap-forward technology to provide the best technology products in each price segment.

As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a robust YoY growth of 24% (highest among the top five brands) in 2022. It cemented its second position in the online channel with a 23% share.  realme has achieved a staggering QoQ growth of 51% in the second quarter of 2023, as reported by Counterpoint, a renowned market research firm. Additionally, realme secured the No. 3 position among the top 10 smartphone brands as per IDC's rankings for Q2 2023.

realme has introduced a new product mix strategy named the "Spire Strategy" approach, wherein each product series features a breakthrough technology that serves as the pinnacle of our robust product line. It includes prioritizing superior design, performance, and overall user experience for all products.

realme has also implemented a new marketing strategy that consists of cultivating marketing, eCommerce, and a simply better strategy. With the cultivating marketing strategy, realme is building local teams to leverage their experience and make engagement more personalized for users. In terms of eCommerce, realme is working closely with existing online partners and exploring more opportunities with leading eCommerce platforms to expand its reach across regions. Additionally, the simply better strategy focuses on exploring the future of tech with the GT series, a leap-forward performance flagship series while the number series brings leap-forward imaging and key leap-forward innovation, making it more accessible to consumers.

For more information, please visit www.realme.com/in/