Saturday, June 8, 2024

Tata Motors Launches Altroz Racer - A Sporty Design Combined With Advanced Technology


Key Highlights:

1.2 L Turbo Petrol engine

Power - 120 Ps @ 5500 rpm

Torque - 170 Nm @ 1750 to 4000 rpm

6 speed manual transmission

Sporty Exhaust note

Tata Motors, India’s leading automotive manufacturer, today announced the launch of the Altroz Racer - the sporty avatar of the company’s premium hatchback. The performance aspect in the Altroz goes several notches higher with the introduction of the 1.2 L Turbo petrol engine. Elevated with the race car inspired exterior and interior look coupled with a power of 120 Ps @ 5500 rpm and torque of 170 Nm @ 1750 to 4000 rpm, this sporty evolution of the Altroz promises an experience of pure exhilaration with every drive.

Replete with features, the Racer will be the top of line version  of the Altroz with 360 degree camera, 26.03 cm infotainment touchscreen, ventilated seats and 6 airbags (standard in Racer). It is the only hatchback to offer a 6 speed manual gearbox that ensures peppy drivability in city traffic and on highways. With improved technology, features and class-leading safety in a hatchback, the Altroz Racer will be available in 3 variants (R1, R2 and R3) with a choice of three colours (Pure Grey, Atomic Orange, and Avenue White). Furthermore, beefing up the Altroz line up, Tata Motors has also introduced two new variants (XZ LUX and XZ+S LUX) and upgraded one variant (XZ+OS) in its Altroz range. These two new additional variants will be available in a choice of petrol manual, petrol DCA, diesel and CNG powertrains.

Commenting on the launch of Tata Altroz Racer, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, "Strengthening the Altroz line up, we are excited to launch the Altroz Racer - a car that is engineered to bring excitement to one’s everyday drive. Its high power output combined with segment leading features and a tech first approach, make the Racer desirable for the new gen customers who are connected, fashion forward and want to drive a car that makes them stand out. With its performance driven DNA and a race car inspired look, we are confident that it will be the perfect companion that will make you #RacePastTheRoutine.”

With 2.5 lakh happy customers, the Altroz has set the benchmark for premium hatchbacks in India through its trailblazing design, intuitive features, exhilarating performance and confidence-inspiring safety. This car is a pioneer on many fronts, from being the first hatchback in India to earn the much-coveted 5 Star Global NCAP Safety rating, to the first CNG car in the country to feature twin-cylinder technology and the only hatchback that offers a host of powertrain options for its customers to choose from.

To know more about the Tata Altroz Racer, click here: https://cars.tatamotors.com/

Link to the TVC – https://youtu.be/3830mMUu_28

Toyota Kirloskar Motor Opens Its First Company Owned Toyota Used Car Outlet (TUCO) Facility In New Delhi


Demonstrating its commitment to a customer-first philosophy, Toyota Kirloskar Motor (TKM) has inaugurated its First Company Owned Toyota Used Car Outlet (TUCO) in New Delhi, second in India, under the brand name of “Toyota U-Trust”. Aimed at offering customers with high-quality and safe used cars, Toyota U-Trust offers convenience, transparency, and peace of mind during the process of buying as well as selling of Toyota cars. This new facility spans over a vast 15,000 square feet with a capacity to display over 20+ Toyota certified vehicles.

As a retail touchpoint intended for both buying and selling of Toyota vehicles, all cars at TUCO go through comprehensive 203-points inspection based on the global Toyota standards to determine the quality level after due diligence of documentation including service history check. The inspections also include rigorous safety, structural rigidity and performance check. With the signature ‘MARU MARU’ signifying ‘high quality precision cleaning’ exclusive to Toyota, TUCO business reinforces TKM's commitment to fostering a transparent and reliable used car market for Toyota customers across India. Moreover, Toyota U-Trust outlets strive to replicate the ambiance and customer experience synonymous with purchasing a brand-new vehicle.

Buyers can choose from a wide variety of high-quality Toyota models, assured of complete transparency, hassle free documentation and fair competitive pricing. The digitally integrated showroom enhances the customer experience by providing holistic vehicle history and valuation. Additionally, customers can evaluate their vehicles online through the Toyota U-Trust website by selecting the 'valuate your car' option. Additionally, manifesting the true Toyota customer centric approach towards after sales service, TUCO certified used cars are backed with a warranty of up to 30,000kms, OR 2 years and up to 3 free services, at any Toyota Service Centres nationwide. 

For sellers, TUCO offers the best price in the market whilst ensuring a peaceful and hassle-free sales process.

Sharing details on the company’s growing focus on used car business, Mr. Takashi Takamiya, Vice President, Toyota Kirloskar Motor said, "Used car business is a key pillar of Toyota’s overall business and growth strategy here in India which is also closely aligning with our vision of ‘Mobility for All’.  Therefore, the expansion of TUCO with the inauguration of our first used car outlet in New Delhi exemplifies our dedication to quality, reliability, and customer satisfaction. Above all, this new outlet upholds the standards synonymous with Toyota products and our benchmark service experience.

With the Indian used car market projected to grow at a CAGR of 8% and currently being 1.3 times the size of the new car market, the sector holds significant growth potential. Our recent expansion of the Toyota Company Owned Outlet in Delhi and plans for more outlets across key cities underscore TKM’s strategy to create a seamless, transparent, and reliable used car market for our customers, emphasizing quality and safety-focused refurbishment.”

Present at the event, Mr. Atul Sood, Project Vice President, Toyota Kirloskar Motor said, “The opening of the New Delhi TUCO facility marks a significant milestone for Toyota Kirloskar Motor. We are thrilled to expand our footprint in the used car market, providing customers with a trustworthy and transparent experience to buy and sell their Toyota cars, with one roof solution for all value-added services.

Every pre-owned vehicle undergoes refurbishment by our own technicians using Toyota Genuine parts at our exclusive centres. A comprehensive 203-point inspection are conducted in accordance with global Toyota standards, ensuring superior quality and reliability. This commitment is also further reinforced by Toyota's guarantee of hassle-free after-sales service support, ensuring a seamless and delightful ownership experience.”

Toyota Kirloskar Motor forayed into used car business in 2022 with the inauguration of its first facility in Bangalore in 2022, which made TKM the first auto manufacturer in India to offer fully OEM (Original Equipment Manufacturer) refurbished used cars to customers. In addition,

Actress And Diva Akshara Haasan Officially Inaugurated The “Phoenix Shopping Festival 2024” At Phoenix Marketcity, Whitefield, Bengaluru


Akshara Haasan Launches Phoenix Shopping Festival 2024: Get Set for the festival of sorts with Exciting Shopping, Entertainment, Gourmet Cuisine, and Amazing Prizes!"

 The House of Phoenix presents the eagerly awaited Phoenix Shopping Festival! From June to July 2024, dive into an exhilarating whirlwind of unbeatable shopping deals, captivating entertainment, delectable cuisine, and endless surprises at Phoenix Marketcity. Enjoy massive sales with discounts of over 60% off on top brands across clothing, home decor, electronics, leather goods, perfumes, jewelry, and more. Don’t miss out on this thrilling experience!

The Phoenix Shopping Festival is more than just a shopping event; it's a vibrant celebration that transforms Phoenix Marketcity into a festival of joy and excitement. From carnival dancers and stilt walkers parading through the corridors to live bands and captivating performances entertaining the crowds, there's never a dull moment during this festive extravaganza. With an array of food platters tempting taste buds and merriment filling every corner of the mall, the Phoenix Shopping Festival offers an immersive experience that delights all the senses and creates unforgettable memories for shoppers of all ages.

Today, actress and diva Akshara Haasan officially inaugurated the “Phoenix Shopping Festival 2024” at Phoenix Marketcity, Whitefield, infusing the event with glamour and magnificence. The launch featured an international carnival extravaganza, dazzling performances, mesmerizing concerts, and a mouthwatering selection of exquisite cuisines. Thrilling bumper offers, gifts, and prizes worth crores await, including a brand-new car as the grand prize.

Prepare for an even more exhilarating experience this year at the Phoenix Shopping Festival aka PSF! Discover incredible deals with discounts of up to 60% off throughout the entire mall. Spend Rs. 10,000 or more for a chance to win extraordinary grand prizes like luxury cars, international holiday vouchers, gold coins, mobile phones, TVs, fridges, and more. Don’t miss this opportunity to shop, save, and win big at Phoenix Marketcity during the PSF!

Mr. Gajendra Singh Rathod, Director of Malls - South India, The Phoenix Mills Ltd., said, " We are thrilled to host the Phoenix Shopping Festival at Phoenix Marketcity, an event that brings together top brands and exclusive offers to create a truly international shopping experience. This festival is a celebration of the best in retail, dining, and entertainment, offering our patrons unparalleled deals and an unforgettable atmosphere. We look forward to welcoming shoppers to enjoy the vibrant festivities and exciting surprises that await at Phoenix Marketcity.”

Ritu Mehta, Centre Director - Phoenix Mall of Asia & Senior VP marketing South, The Phoenix Mills Ltd said, " We are thrilled to launch the Phoenix Shopping Festival 2024 at Phoenix Marketcity. Since 2017, PSF has delighted our patrons with incredible flat 50% off deals, exciting EOSS offers, and a plethora of gifts and prizes. Each year, we've raised the bar, giving away gold, bikes, international holidays, cars, and much more.

This year, shoppers can win prizes worth up to 1 crore, ensuring a joyful shopping experience. Phoenix Shopping Festival has become a true celebration, with shopping, food, live shows, music, and merriment. With unbeatable offers on 300+ brands and a grand prize of a brand-new car unveiled by Akshara Haasan, we invite everyone to lose themselves in the joy and fun of PSF 2024. Our goal is to make each year bigger and better, and we can't wait to welcome you.”

Attention, shopaholics! Don’t miss the End of Season Sale with discounts of up to 60% off on over 300 luxury brands. Whether you're shopping for outfits, jewelry, footwear, bags, or more, Phoenix Market City is your ultimate destination this shopping season. Experience boundless happiness, unforgettable shopping experiences, and delightful dining options at the Phoenix Shopping Festival. Join us for a season filled with festivities, celebrations, and special moments at Phoenix Market City!

Friday, June 7, 2024

OPPO F27 Pro+ 5G: India’s First Super-Rugged, Monsoon-Ready Smartphone


·        First smartphone in India to carry IP69, IP68 and IP66 ratings for dust and water-resistance

·        It carries the Swiss SGS Premium Performance 5 Stars Drop Resistance and the MIL-STD-810H Method 516.8 certification for its rugged build

·        It is fronted by Corning Gorilla Glass Victus 2 for 180% improvement in drop resistance and 3X stronger scratch resistance

OPPO F27 Pro+ 5G Certifications

IP69, IP68 and IP66 rating

Swiss SGS Premium Performance 5 Stars Drop Resistance

MIL-STD-810H Method 516.8 certification

Corning Gorilla Glass Victus 2 display

New Delhi, June 7, 2024: An OPPO India dipstick—conducted in May on Instagram, LinkedIn and X—found that 42% of 6000+ respondents need a water-resistant smartphone for monsoons, 30% want a waterproof device for beach or poolside use, 19% prefer drop-proof protection for clumsy moments, while 9% said they valued a scratch-proof toughened glass to brave coins and keys in their pockets and purses. To meet this articulated need, OPPO India will introduce the country’s first super-rugged monsoon-ready smartphone—the OPPO F27 Pro+ 5G—on June 13, 2024.

Monsoon-ready & waterproof with IP69, IP68 and IP66

The OPPO F27 Pro+ 5G boasts a waterproof screen and waterproofing on key openings, including a completely waterproof microphone, speaker openings, SIM card slot pinhole and USB port.

The microphone openings and earpiece speaker are protected by a waterproof, breathable film for audio permeability while keeping the water out, while its USB unit comprises a silicone sealing ring designed to ensure water-tightness.

Additionally, OPPO uses a new waterproof circuit design, so water jets cannot compromise the phone via any openings; this is a critical type of damage a monsoon downpour can cause to a device.

According to a 2021 Cashify report, water damage often impacts the smartphone motherboard, resulting in a need for replacement. An international survey, published by the Organisation of Consumers and Users (OCU) in 2018, found that 35% of users experienced some form of water damage within the first two years of smartphone use; the F27 Pro+ 5G was designed to address this issue.

Additionally, the F27 Pro+ 5G comes with an innovative feature designed to enhance usability; it supports accurate touch operation even with wet hands. Regardless of rainwater, vapour, or moisture on the screen, users can now slide and touch-operate their phone with “Splash Touch” accuracy.

Adding solid credibility to the F27 Pro+ 5G waterproofing claims are the three Ingress Protection (IP) certifications it carries. The F27 Pro+ 5G sets a benchmark in the industry as the first smartphone in India to pass three waterproofing tests…

·     IP66: The highest level of protection against dust and regular water jets.

·     IP68: The highest level of protection against dust and water immersion up to 1.5m for 30 mins. 

·     IP69: The highest level of protection against dust and high-pressure water jets at temperatures up to 80°C.

The OPPO F27 Pro+ 5G not only meets but exceeds the standards of competing smartphones to be a water-resistant, monsoon-ready smartphone.

Military Grade Durability

The OPPO F27 Pro+ 5G’s durability goes beyond dust and water resistance due to its damage-proof 360° Armour Body that shields from internal and external impacts. Each of the four corners connects the back cover with the body to minimise the risk of separation and distortion after drops. The front cover of the motherboard uses AM03—a high-strength, high-thermal conductivity aluminium alloy commonly used in high-performance computing environments—to protect critical components. Additionally, the interior is filled with cushioning materials, such as sponges, to enhance drop resistance and safeguard essential components during impacts.

The OPPO F27 Pro+ 5G is also subjected to stringent internal durability tests. Its charging interface is subjected to 20,000 plugs and unplugs, each phone button is pressed 2,00,000 times, while the product is tested against 42,000 micro-drops, as well as high-frequency drops from low heights.

The device has received the Swiss SGS Premium Performance 5 Stars Drop Resistance certification after passing multi-angle drop tests, extreme height shock resistance and extreme frequency shock resistance. It also carries the MIL-STD-810H Method 516.8 certification—usually found on shock-resistant hard drives and laptops designed for military use—that involves five parameter tests: Functional Shock, Transportation Shock, Fragility, Transit Drop and Crash Hazard Shock.

The OPPO F27 Pro+ 5G ships with a Corning Gorilla Glass Victus 2 display at the front—for 180% improvement in drop resistance and three times stronger scratch resistance over its predecessor—to ensure the display remains scratch and crack-free, even if you drop it.

Leather-backed premium design

The OPPO F27 Pro+ 5G—which will be available in Midnight Navy and Dusk Pink colours—is not just sturdy, it is also stylish, thanks to the premium leather back with a Cosmos Ring design and a 3D Curved AMOLED display. Taking it up a notch, OPPO has coated the leather back with siloxane to improve stain resistance and to ensure that customers can use the phone case-free.

The smartphone’s circular camera module adopts a centrally symmetrical layout that showcases the charm of the central axis, while its 7.89mm slim profile and 177g weight ensure a sleek and comfortable in-hand feel.

About OPPO Mobiles India Private Limited 

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 50 countries and regions with more than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.

 

Easybuy Unveils A Brand New-Look Store In Hyderabad


EasyBuy, the contemporary value fashion brand from the prestigious Landmark Group, just dropped its latest store in Old Bowenpally, Secunderabad. The store has quickly become the talk of the town, serving up aspirational vibes and fresh looks. This trendy new store is a milestone in EasyBuy's growing network as the 9th in Hyderabad and 12th in Telangana. They crossed an impressive 140+ stores across India.

Karan Mehta, CEO, EasyBuy, highlighted the brand’s evolution. "Our new stores, now ranging from 8,000 to 10,000 sq ft., reflect our commitment to providing customers with a better shopping experience. With a sharper value proposition, the brand has pivoted to a more contemporary and aspirational format. The brand offers over 1,000 styles under ?499 and drops new looks every fortnight. We have re-oriented our supply chain to offer something new for our customers with every visit. The bold and fresh new look is being hugely appreciated by our loyal customer base. With a wide range of trendy & affordable collections straddling across occasions, we’ve got your back.”

“We are entering new markets with this revamped format and contemporary imagery. Old Bowenpally, Secunderabad is a perfect addition to Easybuy’s rapidly growing network and the city of Hyderabad.”

EasyBuy is all about giving you the perfect space to explore, discover, and enjoy fashion in a fun and stylish way that doesn’t pinch your pockets. From everyday casuals for men, women, and kids, the brand has got your wardrobe needs covered with quality threads. This new chapter at EasyBuy isn't just about a new look; it is about reinforcing the brand's commitment to providing trendy collections and quality at extremely sharp prices. 

About EasyBuy:

Founded in 2014 by the prestigious Landmark Group, Easybuy has quickly emerged as a leading contemporary value fashion destination. The Landmark Group’s incredible growth story, from a single store in Bahrain to over 2,200 stores across 20+ countries, is the stuff of retail legends. In India, they brought us Lifestyle, Max, Easybuy, and more. They are all about making their customers happy and making life awesome for them. And that’s exactly what Landmark achieved with Easybuy!

Easybuy is dedicated to making fashion accessible to everyone, allowing individuals to express themselves in the trendiest and most stylish outfits available. With over 1000 styles priced under 499/- to choose from and fresh arrivals every fortnight, we ensure that fashion goes beyond just clothing; it becomes a statement of personal style and expression.

With merchandise manufactured locally in India and available in 130+ stores, Easybuy's new store concept, spanning 8,000-10,000 sq ft, features a bold new logo, a fresh and vibrant collection, and a minimalistic layout. The easy-ability concept of the EasyBuy ethos allows customers to navigate in-store seamlessly, thus helping them make purchase decisions easily. From everyday casuals for men, women, and kids, Easybuy has your wardrobe covered with quality threads.

MAGGI Makes An Appeal On World Environment Day: ‘2-Min For The Environment: Everyone. Everyday.’


MAGGI has always been committed to the cause of bringing positive behavioural change towards managing plastic waste and has made consistent efforts in this area over the years. MAGGI also recently introduced an innovative solution: an edible fork, made from wheat flour, to elevate the experience of enjoying MAGGI Cuppa Noodles while reducing usage of single-use plastic under its ‘Desh Ke Liye 2 Minute’ initiative. This World Environment Day, under the same initiative, MAGGI is sharing the story of a young Nestlé executive on how she gives 2-Min for the environment.

This initiative is not just aimed at educating consumers in the right way of disposing an empty MAGGI packet, but also highlighting that small steps taken every day by every person can go a long way in making a big difference. 2-Min is all it takes to make a choice that is environmentally responsible.

Through this initiative MAGGI seeks to harness the power of collective action and raise awareness about the importance of segregating plastic waste at its source.

Talking about the digital film, Mr. Rajat Jain, Director, Foods Business, Nestlé India, said, “We have been working tirelessly to raise awareness around the small efforts that can be made across the value chain to make a difference. This appeal is another step in this direction. MAGGI® hopes to inspire everyone in the country to take small steps and give their 2-Min to the environment, which can have a meaningful impact at scale. MAGGI will continue to be an ally in these efforts to create a more sustainable society.”

Through initiatives like "2 Minute Safaai Ke Naam," and the "Yellow + Blue = Green" campaign, which emphasise and educate on the importance and ways to segregate and dispose plastic waste better, MAGGI will continue to champion environmental awareness.

Video Link:https://www.instagram.com/reel/C708tD2v7tS/?igsh=b2hibmFyeGl0Njd2

Tenbroeck TEDed Club: Inspiring Young Minds To Be Environmental Stewards


The future of our planet is in good hands if the passionate students of the Tenbroeck TEDed Club are any indication. Led by the enthusiastic Usha, this group of young environmental advocates is tackling various aspects of sustainability, from protecting our oceans to promoting responsible consumption.

Aarav Singhvi, a member of the club, champions the cause of marine life conservation. He emphasizes that protecting our oceans starts with individual actions, urging everyone to be mindful of their environmental impact, from households to industries. Aarav's message resonates deeply, highlighting the collective responsibility we all share towards the health of our oceans.

Nhyra, another dedicated member, focuses on raising awareness about the crucial issue of e-waste recycling. Her commitment extends beyond raising awareness; Nhyra has actively researched the topic through visits to refurbishment centers, demonstrating her dedication to finding solutions.

Planting a tree with every cake cutting – a simple yet powerful idea presented by Achinth Giridhar. This initiative beautifully combines celebration with environmental consciousness, offering a practical way to make our planet greener.Similarly, Medha Koudinya's message of food waste reduction reminds us to be mindful of our consumption habits,highlighting the environmental impact of food waste.

Sustainable fashion is another key area of focus for the Tenbroeck TEDed Club. Sukruthi encourages everyone to avoid unnecessary clothing purchases, promoting mindful consumption and reducing textile waste.

Water scarcity is a growing concern in Bengaluru, and Aarya addresses this head-on by advocating for rainwater harvesting. Her message highlights the importance of this practice in ensuring water security for the city's future.

Akashara sheds light on the significance of organic farming. By promoting organic practices, the club emphasizes the need for sustainable food production that protects our environment from harmful chemicals.

Gihaan takes a broader approach, delving into the concept of sustainable living. By offering practical tips for individuals to become responsible citizens of the planet, Gihaan empowers others to make a positive difference.

Finally, Saara reminds us of the importance of forest conservation. Protecting these vital ecosystems ensures the survival of countless species that share our planet.

Usha, the proud leader of the Tenbroeck TEDed Club, expresses her gratitude towards the school management for fostering a culture of environmental awareness within the student body and the broader community. The club's initiatives are a testament to the power of youth activism, demonstrating their passion for creating a more sustainable future. Their dedication serves as an inspiration for all to take action and contribute to a healthier planet.

This article provides a glimpse into the remarkable work of the Tenbroeck TEDed Club. Their diverse approaches and unwavering commitment to environmental sustainability offer a beacon of hope for the future. By amplifying the voices of these young changemakers, we can inspire others to join the movement towards a greener tomorrow.

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