ICICI Securities Record Healthy Revenue Growth In Q4FY24 And FY24 Performance

ICICI Securities, a part of the ICICI Group and one of India’s leading financial services platforms, meeting end-to-end financial needs of its customers across Trading, investments and loans, today declared its financial and operational performance for the Financial and Quarter ending 31st March 2024.

The company registered a healthy revenue growth with market share improvement across various revenue generating parameters

Key Highlights for Q4FY24

:• Overall revenue at ? 1,544 crore, up 74% YoY 

• Profit after tax at ?537 crore, up 104% YoY

• Overall Client assets at ?7.0 lakh crore, up 19% YoY

• The company declared a 2nd interim dividend of ? 17/ share, taking the full year dividend to ? 29/share

Revenue Growth: ICICI Securities reported revenue growth across various business segments. Retail Equities and Allied revenue stood at ?904 crore, marking an 84% year-on-year (YoY) increase, within which equity revenue grew by 143% YoY to ?351 crore and derivative revenue grew by 24% YoY to ?145 crore. Distribution income stood at ?190 crore. On the institutional side, Issuer Services and Advisory revenue escalated to ?105 crore, reflecting a healthy YoY increase as compared to lower base last year while Institutional Equity & Allied Revenue reached ?108 crore, a noteworthy increase of 118% YoY. Private Wealth Management (PWM) revenue stood at ?490 crore, up 92% YoY. Mutual Fund distribution revenue grew by 27% YoY, loans distributed for Q4FY24 stood at ?1,873 crore, up 50% YoY.

Market Share Improvement: In Q4FY24, ICICI Securities strengthened its market share across multiple segments. Retail cash equity market share improved from 11%3 to 13% YoY. The retail derivative market share2 also rose from 7% to 8% YoY. The company has continued to improve its market share in the commodity1 market segment from 6% to 7% YoY. Furthermore, ICICI Securities has maintained its position in the MTF (Margin Trading Fund) segment with a ~20% market share.

Client Growth: ICICI Securities added ~7,500 Private Wealth Management (PWM) clients, taking its PWM client base over 1.08 lakh.

Client Asset Growth: As of March 31, 2024, ICICI Direct’s total client assets reached approximately 7 lakh crores, marking a significant 19% YoY increase. The PWM Assets Under Management (AUM) reached 4.1 lakh crore, reflecting a strong 28% YoY growth.

Key Highlights for FY24:

Revenue stood at ? 5,051 crore, up 47% vs FY23 and PAT at ? 1,697 crore, up 52% YoY.

3Based on the revised disclosures by NSE for retail individual category in the equity segment from April’23. The market share so computed is therefore not comparable with the market share for Q4FY23 computed using earlier disclosures for others category.

1Excluding FII, DII and Prop

2Calculated basis Option premium and future turnover

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates www.icicidirect.com, India’s leading virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its four lines of businesses -- broking, distribution of financial products, wealth management and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit: www.icicisecurities.com

Mahindra Lifespaces Sells Homes Worth ?350 Cr In Two Days At Mahindra Zen, Bengaluru’s 1st Net Zero Waste + Energy Homes

Mahindra Lifespace Developers Ltd., the real estate and infrastructure development arm of the Mahindra Group, today announced the successful launch of Bengaluru's 1st Net Zero Waste + Energy residential project, Mahindra Zen. The project witnessed an outstanding response from homebuyers, with over 150 homes booked within just 2 days, that is ~ 65% of the launched inventory. This remarkable achievement, totaling over ?350 crores in value, underscores the growing demand for sustainable living solutions in Bengaluru.

Against the backdrop of rising environmental concerns, Mahindra Lifespaces' innovative offering has resonated strongly with homebuyers, reaffirming the company's position as a leader in sustainable real estate development.

Vimalendra Singh, Chief Business Officer (Residential), Mahindra Lifespace Developers Limited said, “The successful sales of Mahindra Zen reinforces our commitment to environmentally responsible development and highlights the growing preference for sustainable living among our customers in Bengaluru. As pioneers of Net Zero homes in the country, we aim to contribute to reducing the environmental impact of real estate and are delighted with the response that our project has received. This achievement highlights the increasing awareness and desire among homebuyers to contribute to a greener future.”

Mahindra Zen offers ‘nature-crafted living’ with features inspired by the five elements of nature viz. Earth, Fire, Wind, Water, and Air: like the urban forest, solar-powered working pods, and symphony corner. Additionally, Mahindra Zen embodies a climate-responsive design with features such as solar- powered amenities and low-flow sanitary fixtures, contributing to resource conservation. With amenities also promoting sustainable living, Mahindra Zen reflects a holistic approach to community well-being.

The location of Mahindra Zen offers easy access to major business parks and IT hubs like Electronic City, ensuring convenient daily commute. The neighborhood features renowned educational institutions, shopping centers, supermarkets, entertainment venues, and dining options, catering to family needs. Residents can also enjoy Bengaluru's vibrant nightlife, adding to the overall lifestyle appeal.

About Mahindra Lifespace Developers Ltd.

Established in 1994, Mahindra Lifespace Developers Ltd. (‘Mahindra Lifespaces’) brings the Mahindra Group’s philosophy of ‘Rise’ to India’s real estate and infrastructure industry through thriving residential communities and enabling business ecosystems. The Company’s development footprint spans 35.06 million sq. ft. of completed, ongoing and forthcoming residential projects across seven Indian cities; and over 5000 acres of ongoing and forthcoming projects under development / management at its integrated developments / industrial clusters across four locations.

Mahindra Lifespaces’ development portfolio comprises premium residential projects; value homes under the ‘Mahindra Happinest®’ brand; and integrated cities and industrial clusters under the ‘Mahindra World City’ and ‘Origins by Mahindra’ brands respectively. The Company leverages innovation, thoughtful design, and a deep commitment to sustainability to craft quality life and business growth.

The first real estate company in India to have committed to the global Science Based Targets initiative (SBTi), all Mahindra Lifespaces’ projects are certified environment friendly. With a 100% Green portfolio since 2014, the Company is working towards carbon neutrality by 2040 and actively supports research on green buildings tailored to climatic conditions in India. Mahindra Lifespaces® is the recipient of over 90 awards for its projects and ESG initiatives.

Learn more about Mahindra Lifespaces® at www.mahindralifespaces.com

Suzuki Motorcycle India Expands Its Dealership Footprint In Kerala

* Inaugurates new dealership in Thiruvananthapuram

Further expanding its reach in Kerala, Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, today inaugurated its new dealership - Indus Suzuki in Thiruvananthapuram, Kerala.

Located at Sarada Complex, Step Junction, Near Bharat Petroleum Pump, Mannanthala, Thiruvananthapuram, Indus Suzuki offers a unique experience to its customers in the city. The dealership is dedicated to addressing diverse sales requirements and is equipped with infrastructure to deliver the highest standards of After Sales Service.

Welcoming the new business partner to Suzuki family, Mr. Devashish Handa, Executive Vice President, Sales & After Sales, Suzuki Motorcycle India said, “Inaugurating our new dealership in Thiruvananthapuram, Kerala, marks our efforts to not only come closer to our customers in the city but also to establish Suzuki’s high standards of customer experience. We extend our gratitude to the promoters of our new dealership, M/s Indus Motor Company Private Limited, for their confidence in Brand Suzuki. Our commitment of expanding a network of Dealerships nationwide remains steadfast, ensuring that customers have access to quality offerings and an elevated purchasing experience.”

Indus Suzuki offers a complete range of Suzuki’s domestic scooters and motorcycles. This includes Suzuki Avenis, Access 125, Burgman Street, Burgman EX, V-Strom SX, Gixxer SF250, Gixxer 250, Gixxer SF & Gixxer. Additionally, this dealership will provide the latest range of accessories, apparel, and merchandise offered by the company.

ABOUT SUZUKI MOTORCYCLE INDIA PVT LTD (SMIPL)

Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan having the same manufacturing philosophy of PRODUCTS OF SUPERIOR VALUE right from the inception. SMIPL started its India operation in February 2006 and manufactures two-wheelers best suited for valuable Indian customers.

PhonePe’s Share.Market Introduces Futures & Options Segment With Focus On Intelligence

-          Total Share.Market lifetime customers are 1.55M with over 1.4M monthly active MF SIP transactions

-          On the app, Share.Market has over 75 K daily users engaging actively with the intelligence layer, with 1.5L demat accounts

Share.Market, a PhonePe product, today announced the launch of its Futures and Options (F&O) segment. This addition marks a significant milestone in the platform's mission to empower traders with comprehensive trading tools and resources which will facilitate an enhanced trading experience with a dedicated focus on the Intelligence layer.

Within seven months of the launch of the business, total Share.Market lifetime customers are over 1.55M with over 1.4M monthly active MF SIP transactions. In addition, Share.Market has been able to provide access to Intelligence to over 75,000+ users (daily app engagement) with 1.5L demat accounts.

The introduction of F&O capabilities on Share.Market enhances the platform's offerings, with a comprehensive Option chain analysis to track Options. Futures and Options contracts across various Indices and Stocks play a role in Investor and Trader journey to manage risk, hedge positions, and enhance the overall return profile through efficient portfolio management.  To bring more Intelligence, trader focused data points around greeks and strategy building with effective money management will be rolled out.

Key features of the F&O offering include:

Robust Trading Interface: A user-friendly interface designed to streamline the trading process, enabling Traders to execute F&O trades with ease and efficiency. Effective risk management capabilities around tracking and managing orders includes optimal capital allocation and timely exits.

Evolving Intelligence layer: Enhanced Option Chain with Max Pain, Put Call Ratio (PCR) and easy visualization of Open Interest (OI) change, together with charting capabilities of individual Future and Option instruments has been launched. Many more features around hedging, mechanics for strategy selection, building blocks behind strategy execution and management are all in the pipeline. 

Leveraging Pledge for Margin Trading: For seasoned traders, there is an option of getting collateral margin through pledging of existing holdings.

Educational resources: Along with an Intelligence layer on the platform, augmenting with access to educational resources, tutorials, and webinars to help traders deepen their understanding of F&O trading strategies and concepts.

Talking about the launch of F&O, Ujjwal Jain, CEO, Share.Market said, "As Investors and Traders empower themselves to Invest and Trade better, Share.Market has been able to take the ambitious steps to elevate Discount Broking powered by Intelligence.” He further added, “With the launch of Futures and Options trading to our platform, we are further expanding our suite of offerings. This addition will further strengthen our efforts to empower investors and traders with the tools and resources they need to navigate today's dynamic financial markets.”

The launch of the F&O feature underscores Share.Market’s dedication to innovation and customer-centricity. By continuously enhancing its platform with new features and capabilities, Share.Market remains at the forefront of the industry, catering to the evolving needs of investors and traders.

Launched in August end 2023, Share.Market elevates discount broking by providing market intelligence, quantitative research-based WealthBaskets, a scalable technology platform, and a great customer experience for investors and traders alike. It provides a wide spectrum of investment products allowing investors across different demographics to build a well-rounded and balanced portfolio. Share.Market offers stocks (intraday and delivery), Exchange-Traded Funds (ETFs), Mutual Funds, and WealthBaskets. 

Website: https://share.market

Download the App: 

*        https://apps.apple.com/in/app/share-market-invest-like-a-pro/id6444640366

*       https://play.google.com/store/apps/details?id=com.phonepe.stockbroking

About PhonePe Wealth Broking: PhonePe Wealth Broking Private Limited, incorporated in April 2021 is a subsidiary of PhonePe Private Limited and is registered with NSE and BSE as a Stock Broker, with CDSL as a Depository Participant with SEBI as a Research Analyst and with AMFI as a Mutual Fund distributor. Launched in August 2023, Share.Market, a brand of PhonePe Wealth Broking and affiliates, is a wealth and investment platform (app & website), catering to investors and traders of all expertise levels. The platform offers a wide range of investment products, including Stocks, Mutual Funds, WealthBaskets, and more.

About PhonePe Group: 

PhonePe Group is India’s leading fintech company. Its flagship product, the PhonePe digital payments app, was launched in Aug 2016. In just 7 years, the company has scaled rapidly to become India’s leading consumer payments app with 520+ million registered users and a digital payments acceptance network of 38 million merchants. PhonePe also processes 230+ million daily transactions with an annualized Total Payment Value (TPV) of USD 1.5+ Trillion. On the back of its leadership in digital payments, PhonePe Group has expanded into financial services (Insurance, Lending, Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus App Store - India's first localized App Store). PhonePe Group is an India headquartered technology company with a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

For more details, contact: media@share.market

Air India Express Launches 19th Anniversary Celebrations With A Powerful #VoteAsYouAre Initiative

* The airline is offering 19% off on the base fare across its network for first-time voters aged 18 to 22 flying home to cast their votes

In the run up to its 19th anniversary on 29th April, the airline announced a campaign for first time voters, true to its legacy of connecting people, places, and cultures. Air India Express unveiled its #VoteAsYouAre initiative and campaign to empower and mobilise the youth of India to exercise their voting rights in the forthcoming 18th Lok Sabha elections. The airline is offering 19% off across its domestic and international network for first-time voters, between the ages of 18 and 22, flying to cast their votes. Bookings can be made on the airline’s award-winning mobile app and website, airindiaexpress.com for travel to the airport nearest to the respective constituency of the voter, between 18th April and 1st June 2024.

Air India Express has been dedicated to weaving a tapestry of connections that transcend geographical boundaries, embodying the spirit of new India. #VoteAsYouAre is designed to recognise the importance of voting, especially among those eligible to vote for the first time in this election, the world’s biggest democratic exercise ever, with nearly 1 billion people eligible to vote, more than the populations of the United States, the European Union and Russia combined. This initiative encourages the youth of India to exercise their franchise, make their voice heard and participate in shaping the future of the nation.

Speaking about the initiative, Dr Ankur Garg, Chief Commercial Officer, Air India Express said, "Air India Express has always served as a catalyst for change - uniting people, places, and cultures across borders. As we gear up for our 19th anniversary, #VoteAsYouAre symbolises our commitment to empowering and galvanising the youth in shaping the future of our nation while fostering a culture of active citizenship and democratic participation. With this initiative, we want to make it easier for first-time voters to exercise their right to vote while also expressing our gratitude for their engagement in shaping the future of our country."

Air India Express flies to 31 destinations across states in India, including Amritsar (Punjab), Ayodhya (Uttar Pradesh) Bagdogra (West Bengal), Bengaluru (Karnataka), Bhubaneswar (Odisha),  Chennai (Tamil Nadu), Delhi, Goa (Goa), Guwahati (Assam), Gwalior (Madhya Pradesh), Hyderabad (Telangana), Imphal (Manipur), Indore (Madhya Pradesh), Jaipur (Rajasthan), Kannur (Kerala), Kochi (Kerala), Kozhikode (Kerala), Kolkata (West Bengal), Lucknow (Uttar Pradesh), Madurai (Tamil Nadu), Mangalore (Karnataka), Mumbai (Maharashtra), Pune (Maharashtra), Ranchi (Jharkhand), Srinagar (Jammu and Kashmir), Surat (Gujarat), Tiruchirappalli (Tamil Nadu), Thiruvananthapuram (Kerala), Varanasi (Uttar Pradesh), Vijayawada (Andhra Pradesh), Visakhapatnam (Andhra Pradesh).  

First time voters can avail this offer across the fare family of Air India Express that include four fare products – Xpress Lite (cabin baggage only fares), Xpress Value (15 kg check-in bag fares), Xpress Flex (unlimited changes with no change fees) and Xpress Biz (Business Class seating with complimentary Gourmair meals & priority services). Details on how to book and conditions of the offer are listed on airindiaexpress.com.  

About Air India Express

Air India Express, is a subsidiary of Air India and a part of the Tata group, operating over 360 daily flights, connecting 31 domestic and 14 international airports, with a fleet of 73 aircraft, comprising 45 Boeing 737s and 28 Airbus A320s. Air India Express invites guests with the proposition to ‘Fly As You Are’, using thoughtfully considered technology to enable flyers to personalise and take charge of their travel experience. The airline offers Gourmair hot meals, comfortable seats, pioneering in-flight experience hub AirFlix, and a host of exclusive loyalty benefits with a sense of unique Indian warmth, and an award-winning digital experience on its mobile app and website, airindiaexpress.com. 

Yamaha Launches AEROX 155 Version S Equipped With Smart Key With Starting Price Of 1,50,600/- (Ex-Showroom)

*           Smart Key features include Answer Back, Unlock, and Immobilizer

*           AEROX 155 Version S exclusively available in the Silver and Racing Blue colour shades

India Yamaha Motor (IYM) Pvt. Ltd., in alignment with ‘The Call of the Blue’ brand campaign, has today launched the AEROX 155 Version S embodying the spirit of performance, style, and innovation. The latest version of the Maxi-Sports Scooter comes with the advanced Smart Key technology aimed at enhancing convenience and security for riders manoeuvring through urban settings. The AEROX 155 Version S, will be exclusively available at Blue Square showrooms, in two captivating colour shades - Silver & Racing Blue at a price of Rs. 1,50,600 (Ex-showroom, Delhi).

The Smart Key feature of the AEROX 155 Version S is crafted to redefine urban mobility and provide a seamless experience to the riders. Notably, its answer-back capability assists in locating the scooter amid bustling city environments, activating flashing blinkers and a buzzer sound for easy identification in crowded areas. Additionally, the keyless ignition streamlines the startup procedure, enabling riders to effortlessly start their scooter through proximity detection, eliminating the hassle of manual key insertion. The rider can smoothly start the vehicle by rotating the knob to ignition position and simply push the start button.

This innovation not only enhances convenience but also bolsters security by reducing the risk of unauthorized access or theft. The smart key incorporates an immobilizer function, ensuring the scooter's protection when the key is out of range, providing riders with peace of mind against potential threats. Ultimately, the Smart Key functionality of the AEROX 155 Version S redefines the user experience by seamlessly integrating convenience, security, and advanced technology, offering a smoother and more enjoyable journey for riders in today's bustling urban landscapes.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “Since its launch, the AEROX 155 has been a resounding success, captivating dynamic customers with its impressive performance and extraordinary design. As Indian cities evolve, the need for efficient transportation solutions has grown substantially, prompting Yamaha to lead with innovations that not only address but surpass the evolving demands of riders. The integration of Smart Key technology into the AEROX 155 exemplifies this commitment. Seamlessly blending convenience and utility, the new Smart Key feature sets a new standard for urban mobility experiences. The Yamaha AEROX 155 has long been celebrated for its performance and style, and the introduction of the Version S signifies an important stride in our ongoing dedication to enhancing the rider experience.”

The AEROX 155 flaunts a bold body size, sleek athletic proportions, and striking X Centre motif, making it a preferred choice for urban mobility and highway cruising alike. It features Traction Control System (TCS) and is powered by a new generation 155cc Blue Core engine equipped with Variable Valve Actuation (VVA). Mated to a CVT transmission, the liquid-cooled, 4-stroke, SOHC, 4-valve motor produces a max power output of 15 PS at 8,000rpm with 13.9 Nm of peak torque produced at 6,500rpm. The Maxi-sports Scooter by Yamaha is E20 fuel compliant, has an on-board diagnostics (OBD-II) System and also gets hazard system as a standard feature.

These exciting updates reinforce Yamaha's dedication to innovation and customer satisfaction, setting new benchmarks in the scooter segment. As the AEROX 155 continues to captivate riders nationwide, Yamaha remains at the forefront of revolutionizing urban experience on two-wheels.

AEROX 155 Version S Video Link: https://youtu.be/6TruKY87gd4

About Yamaha Motor India group of companies:

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), AEROX (155cc) and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

Uorfi Javed Joins Forces With The Health Factory To Spread The Message Of Healthy Eating

 The Health Factory, renowned for its commitment to wholesome and nutritious food products, proudly announces its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand's mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.

Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.

Expressing her excitement about the collaboration, Uorfi Javed said, "As an actor, I hold deep commitment to staying healthy.  I consciously opt for clean eating, prefer gluten free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory's initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It's been an absolute joy being a part of this campaign."

At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory's innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.

The reel seamlessly showcases the brand's range of breads, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.

The Health Factory's products are readily available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, Chennai, or online via leading e-commerce platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.

This collaboration highlights the unique selling points of Original Zero Maida Bread, emphasizing its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.

About The Health Factory

Founded in 2018, The Health Factory emerges as a trailblazer startup in wholesome nutrition, boasting a commitment to innovation and a dedication to challenging conventional norms. In response to growing concerns over the purity and nutritional content of commercial bread, The Health Factory takes center stage, dedicated to reinstating faith in this timeless staple.

With a resolute mission, the company aims to deliver bread in its purest form, devoid of any chemical preservatives, added colors, and maida. Prioritizing consumer health, their meticulously crafted range of healthy breads offers guilt-free options without compromising on taste.

The Health Factory aspires to redefine how India approaches bread consumption, transforming it from a mere source of sustenance into a beacon of health and well-being. Each bite signifies a celebration of unadulterated goodness, inviting individuals to embrace a new era of bread-eating that guarantees authenticity, quality, and, above all, prioritizes their well-being.

Link to the campaign video: https://www.youtube.com/embed/0K3AKw7YGI4?feature=oembed