Tuesday, March 19, 2024

Marriott International Signs An Agreement With Gurnani Resorts & Hotels To Debut The Ritz-Carlton In Jaipur


* With its first arrival in North India, the iconic brand prepares to bring its legendary service to Jaipur

Marriott International, Inc. today signed an agreement with Gurnani Resorts & Hotels to introduce its globally acclaimed The Ritz-Carlton brand in Jaipur, Rajasthan. Anticipated to debut in January 2028, the 250-key resort will bring its legendary service and classic modern design to the iconic ‘Pink City of India’. The Ritz-Carlton, Jaipur is set to elevate the city’s luxury hotel landscape with its destination-inspired design and highly personalized service.

"We are thrilled to unveil the strategic addition of The Ritz-Carlton Jaipur to our Marriott Bonvoy portfolio, fortifying our presence in the vibrant city of Jaipur where we currently have five operational hotels," stated Rajeev Menon, President, Asia Pacific excluding China at Marriott International. “Our collaboration with Gurnani Resorts & Hotels underscores our enduring commitment to India, a country known for its strong and rapidly growing economy. The burgeoning domestic market's interest in luxury travel is fueling an increase in demand for renowned global luxury brands. This strategic signing showcases our commitment to thoughtfully grow our iconic brands in destinations where we know our guests want to travel most.”

Jaipur, with its honeycomb-inspired palaces and towering forts, stands as one of India's architectural wonders. Nestled amidst the vibrant city, The Ritz-Carlton Jaipur is poised to offer travelers a sanctuary of royal luxury intertwined with culturally rich local experiences. The resort’s planned location enjoys superb connectivity to key tourist attractions via NH48, with historical landmarks like Amer Fort, Hawa Mahal Palace, The City Palace, Nahargarh Fort, and the iconic Jantar Mantar all conveniently located within a 50-minute drive from the resort. This strategic location ensures that guests can easily immerse themselves in Jaipur's rich heritage and explore its fascinating history at leisure.

Anticipated to feature 250 modern guest rooms and suites, plans also call for the resort facilities to include The Ritz-Carlton Lobby Lounge, a destination spa, replete with an indoor pool, six eclectic casual and fine dining restaurants and bars and state-of-the-art meeting and event facilities. With artfully designed spaces, reflective of the history, heritage and natural environment of the destination, the brand will bring its legendary service and elegant aesthetic to Jaipur, one of India’s most coveted destinations making for a culturally immersive stay.

Sharing his thoughts on this momentous occasion, Mohan Das Gurnani – Chairman Gurnani Group said- “It is my pleasure to have forged this strategic collaboration with Marriott International- the world’s largest hospitality group.  The Ritz-Carlton, one of Marriott's most prestigious brands, is known for its high level of service standards and a legacy of exquisite hospitality.  In bringing such a prestigious brand to our heritage capital city of Jaipur, we aim to deliver the same legacy of luxury and elegance that every Ritz-Carlton embodies, while reflecting the timeless traditions and rich culture of Rajasthan. The Ritz-Carlton Jaipur is slated to be the first unique Villa Resort Development in Rajasthan, and we look forward to a long-standing association with Marriott International.”

Ayushmann Khurrana Unveils CG Foods Delicious WAI WAI Noodle Flavors: Seasoned Masala Noodles & 2x Spicy Dynamite Range


CG Foods, owned by Nepal’s only dollar billionaire Dr. Binod Chaudhary, is all set to disrupt $1.88-billion instant noodle market in India. Chaudhary Group (CG), a diversified multinational conglomerate, announces the launch of two innovative noodle variants, SMN (Seasoned Masala Noodles) and Dynamite (Korean Super Spicy Range).

Ayushmann Khurrana Champions the Bold Flavours of SMN (Seasoned Masala Noodles)

The beloved Bollywood star and heartthrob of the millennials, Ayushmann Khurrana, endorses the "Masale Pe Masala" Seasoned Masala Noodles, an inventive take on the classic Ready-To-Eat (RTE) Brown Noodles. The SMN range is a flavourful adventure, packing seasoning and extra dehydrated veggies into a true value-for-money meal. Available in three pocket-friendly price points — Rs 15, Rs 20, and a Rs 90 six-in-one pack — SMN caters to diverse consumer needs because of its mild spicy appeal.

Dynamite: A Spicy Ode to Korean Flavours

The “Dynamite” range, known as the “Spice Blitz Noodles”, is a fiery tribute to Korean cuisine with a desi twist, a happy blend of Sichuan Pepper and Korean Chilli in vegetarian variants, and Xtra Spicy Chicken and The Himalayan Hot Chicken in non-vegetarian options.

Initially launched to cater to the palate of consumers in North-east India, the inclusion of the world-renowned Ghost Pepper or Bhut Jolokia — the hottest chilli in the world — in the Dynamite range is CG Foods’ innovative response to the growing demand for spicy flavours and the ever-increasing popularity of Korean cuisine.

Mr. Varun Chaudhary, Managing Director, CG Foods, who is powering WAI WAI’s growth in India and other geographies, is upbeat about the launch of a bouquet of products. “We're excited to unveil our latest noodle innovations: Seasoned Masala Noodles (SMN) & Dynamite Range. We’re a firm believer in offering unique culinary delights to our customers at regular intervals. Endorsed by Ayushmann Khurrana, these new flavours seek to tap into the vibrant palates of millennials and Gen Z. Our latest offerings will further establish WAI WAI as an innovative, consumer-centric brand. They are perfectly aligned with the tastes and lifestyles of our consumers of varying age groups."

Ayushmann Khurrana shared his excitement about the launch “I am delighted to partner with Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai's exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and regional flavours have struck a big chord with the consumers. It's a brand that consistently lives up to its reputation by offering such a vibrant and diverse selection."

Manvendra Amber Shukla, Global CEO CG Foods, weighed in on the brand’s legacy. 

“WAI WAI is not just a brand; it’s a journey down memory lane for our loyal customers. At the heart of our growth lies innovation, seamlessly blending tradition with the pulse of contemporary palate. Our latest creation, the flavorful SMN pack, endorsed by the charismatic Ayushmann Khurrana, marks a new chapter in our quest to delight the evolving palate of our consumers. Witnessing the meteoric rise of the Korean noodles segment in India from a mere Rs 2 crore in 2021 to an impressive Rs 65 crore in 2023, we're inspired to bring our own twist to the table with 'Dynamite.' This venture not only introduces a fiery Korean flavor but also expands our horizons with a diverse range of both vegetarian and non-vegetarian options. We're excited to spice up the noodle market and can't wait to see our cherished customers, old and new, relish these awesome flavours.”

WAI WAI is growing at a breakneck speed in over 46 countries across Asia, Europe and Africa. CG Foods, a pioneer in the $70-billion food industry in India and a part of CG Corp Global, reinforces its commitment to innovation and quality through its seven manufacturing units in the country coupled with its multiple production facilities in Nepal, Serbia, Bangladesh, Kazakhstan, and Egypt.

Raychem RPG Achieves Significant Milestone To Facilitate Faster Execution In Electricity Distribution Projects With Its ‘Make India’ Initiative


* India will no longer have to rely on imports with long lead time to meet the growing domestic demand of Extra High Voltage Cable Accessories (EHVCA) 

Raychem RPG, established in 1989, is a 50:50 joint venture between TE Connectivity, U.S.A., and RPG Enterprises, India. Raychem RPG is the imprint of a successful Indo-US bilateral relationship that has lasted for nearly four decades, the longest of its kind.

Raychem RPG has added another significant feather to its already decorated portfolio, by completing the very stringent, yearlong Pre-Qualification (PQ) test protocols, at Central Power Research Institute (CPRI) for its 245KV cable accessories manufactured in India.

CPRI has now approved its 245 KV, Extra High Voltage Cable Accessories (EHVCA) for usage in India for different projects, which are so far dependent on imports from Europe. This marks a significant milestone and achievement, catapulting Raychem RPG to unprecedented heights within the EHVCA product portfolio.

Raychem RPG is the only organisation among its peers to have received the PQ test report following a rigorous process that took over a year to complete. The bagging of the test report also bears testimony to Raychem RPG’s hitherto unheralded technical and technological prowess in the area and the success of the “Make in India” initiative.

This success will enhance the acceptability of Raychem RPG’s 245kV cable accessories not only in the Indian markets but also in SAARC countries, namely Bangladesh, Nepal, and Srilanka where many infrastructure projects are currently ongoing, and this will significantly help in better project management. The product, belonging to the EHVCA category, is produced in the JV’s Halol plant in Gujarat using world class material. Raychem RPG’s product will now receive widespread acceptance across the country. India will no longer have to rely on imports to meet the growing domestic demand, which was entirely met through imports.

Commenting on the development, Mr Vivek Venkatachalam, CEO of Raychem RPG, said, “With unwavering dedication, we strive to champion the Make in India initiative and actively contribute to advancing our nation's progress and self-reliance.”

Adding to this Mr. Sankara Raman, Sr. VP - Operations & Technology of Raychem RPG said, "Engineering excellence is not just a goal; it's a commitment to pushing boundaries and ensuring our product development & testing capabilities reflect the forefront of innovation. At Raychem RPG, we embraced the challenge of EHVCA with unwavering dedication and the recent attainment of the PQ test report for our 245kV cable accessories marks a significant milestone that will undoubtedly propel Raychem RPG to unprecedented heights within the EHVCA product portfolio.”

Mr. Tamal Kanti Saha, Sr. VP and Head - Global Sales & Marketing, Raychem RPG commented, "As we continue in the journey of self-reliance & ‘Make in India’ initiative a success, we stand determined to support all our customers and large infrastructure projects, with our commitment in delivering world-class products with speed, affordability, and unwavering reliability. With comprehensive installation and after-sales services, coupled with manufacturing warranty, we pave the way for faster project execution and unparalleled peace of mind in every infrastructure project in India and SAARC countries wherever EHVCA are currently used through costly imports with long lead time and associated execution challenges."

Besides Halol, Raychem RPG’s operation facilities are located at Vasai, Chakan, and Naigaon in Maharashtra, India. All the facilities are covered under a multi-site certification to management systems, thus providing the company with one platform to carry out good management practices across locations without diluting the focus of each plant.

About Raychem RPG:  A Joint Venture between TE Connectivity, U.S.A. and RPG Enterprises, India, Raychem RPG has the distinction of being one of the longest, most successful joint ventures in India for nearly four decades. Raychem RPG caters to the infrastructure segment of multiple industries. Its pioneering technologies provide solutions for various businesses in the domestic and global markets. The company caters to segments such as Cable Management & Connection Systems, Asset & Theft Protection Systems, Loss Reduction Systems, Electrical Safety Products, Energy Efficient Transformers, Gas Flow Metering and Manufacturing Processing Outsourcing.

Website-https://www.raychemrpg.com/

MMTC-PAMP Introduces Commemorative Ram Lalla Silver Bar: A Token of Devotion


·         The Ram Lalla 50-gram Silver Bar with 99.99+% purity, features a coloured image of the new Ram Lalla idol, along with an engraving of Ram Mandir on the back

·         This new offering signifies MMTC-PAMP's commitment, offering devotees a symbol of their faith and devotion towards Lord Ram with the Purest Silver possible

·         The exquisite and intricately designed product can be found here:  (Link)

MMTC-PAMP, India's only London Bullion Market Association (LBMA) Good Delivery gold & silver refinery is proud to announce the launch of the Ram Lalla 50 grams purest Silver Bar at 99.99+% purity. This exquisite bar pays homage to Lord Ram, showcasing a coloured image of the Ram Lalla idol 3D embossed on the front, and the iconic Ram Mandir depicted on the back.

Lord Ram holds immense significance for millions of devotees worldwide. Revered as the seventh incarnation of Lord Vishnu, Lord Ram is celebrated for righteousness, justice, and moral integrity. His epic journey, as chronicled in the revered scripture Ramayana, serves as a timeless testament to the triumph of good over evil and the enduring power of faith and devotion. The Ram Lalla Silver bar is now available at MMTC-PAMP’s Bengaluru Purity Verification Centre (PVC), as well as at Svasti,  Simha Jeweller, Zevraat, Sri Krishna Diamonds and Jewellery, Sri Ganesh Diamonds and Jewellery HSR and MP Jeweller in Bengaluru, renowned for their wide range and high standards of quality in gold and silver products.

Bengaluru PVC Address: Ground Floor, Block E, West wing Cauvery Bhavan, CBAB Complex, K.G Road, Ambedkar Veedhi, Bengaluru, Karnataka 560009

Speaking on the announcement, the spokesperson of MMTC-PAMP stated, “As India rejoices in the inauguration of the Ram Mandir and the Pran Pratishtha of the revered Ram Lalla idol, MMTC-PAMP takes pride in contributing to this historic moment with the launch of the Ram Lalla Silver bar. With its exquisite design on purest silver with the Finest Swiss Craftsmanship, and profound symbolism, the silver bar serves as a timeless tribute to the revered legacy of Lord Ram and his enduring message of righteousness, compassion, and divine grace.”

The Pran Pratishtha ceremony at Ram Mandir, wherein the divine spirit was invoked into the idol of Lord Ram, marked a momentous occasion in the Hindu calendar, signifying the presence of the divine in the earthly realm. It is a time of profound reverence and spiritual awakening, as devotees gather to pay homage to the beloved deity and seek his blessings for prosperity, peace, and harmony.

MMTC-PAMP's Ram Lalla Silver bar embodies the essence of this sacred occasion, offering devotees a tangible symbol of their faith and devotion. Meticulously crafted to the highest standards on purest silver with 99.99+% purity, customers can cherish the authenticity and value of each bar. The Ram Lalla Silver Bar is a timeless symbol of devotion and spirituality, making it an ideal and cherished memento, which can be passed down through generations.

The full-scale image of Ram Lalla on the silver bar details the 10 avatars of Lord Vishnu, along with the image of Hanuman and Garuda, as created in the idol in Ayodhya. These symbols hold profound significance for many followers of Lord Ram. Staying true to this sentiment, the silver bar also carries a colourful image of the Ram Mandir on the reverse side of the bar.

Every product created by MMTC-PAMP goes through a rigorous purification process to ensure 999.9+ (99.99+%) the purity of the metal. To validate the authenticity, every MMTC-PAMP product carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest value for their investment.

About MMTC PAMP:  A joint venture between Switzerland-based bullion refinery, PAMP SA, and MMTC Ltd, a Miniratna and Government of India Undertaking. MMTC-PAMP is the only LBMA-accredited gold & silver good delivery refiner in India and is accepted across global commodity exchanges and central banks. The company seamlessly marries Swiss excellence with Indian insights. MMTC-PAMP India Pvt. Ltd. is internationally recognized as an industry leader in bringing global standards of excellence to the Indian precious metals industry.

MMTC-PAMP has received several awards since its inception from local and global industry bodies for Refining, Brand and Sustainability. Also, MMTC-PAMP is India's First Precious Metals Company to have Science-based Emissions Reduction Targets Approved by the SBTi. MMTC-PAMP also has been recognised by the India Book of Records as the country’s only brand providing the purest gold and silver coins and bars with 999.9+ purity levels and positive weight tolerance to consumers.

Monday, March 18, 2024

LG Electronics Unveils LG Objet Collection With MoodUPTM Refrigerator, An Unprecedented Tech Product


* Launched in India’s biggest fashion event – Lakme Fashion week in partnership with FDCI with India’s renowned fashion designer duo, Gauri and Nainika

LG Electronics, India's leading Consumer Durable brand, introduced a unique product that not only mirrors your mood or personality but also inspires touch of luxury to your lifestyle and infusing vibrancy into your daily life. Launched in collaboration with India’s one of leading fashion Designer duo, Gauri and Nainika, who unveiled their latest collection inspired by 1.7 Lakh color combinations of LG MoodUPTM Refrigerator at Lakme Fashion week. With cutting-edge technology and aesthetic allure, the LG MoodUPTM Refrigerator stands out as a symbol of personalized luxury. As individuals across India increasingly seek tailor-made solutions for their lives, the LG MoodUPTM Refrigerator takes customization to the next level.

In the annals of the electronic Category’s history, LG has unveiled an unprecedented product that elevates technology and aesthetics to new heights. This innovative fridge features LED panels on its doors, allowing you to change colors based on your mood and sync music to create a customized ambiance in your home.

The MoodUPTM French Door Refrigerator is meticulously crafted to provide a seamless fusion of style and functionality, catering to the discerning tastes of modern households. Boasting a sleek, vibrant, bold and sophisticated design, this refrigerator exemplifies elegance while enhancing the aesthetic appeal of any kitchen space. Its innovative MoodUP feature allows users to customize the refrigerator's exterior lighting according to their mood, creating a personalized ambiance within their homes.

Commenting on the launch, Hwang Youngmin, Director Home Appliances & Air Conditioner- LG Electronics India said, “We're thrilled to unveil our latest creation, the MoodUPTM French Door Refrigerator, in collaboration with Gauri and Nainika at Lakme Fashion Week. This remarkable product perfectly embodies our shared vision – vibrant, bold, full of life, and optimistic – truly reflecting the essence of 'Life's Good.' It represents LG's steadfast commitment to meeting the evolving needs of Indian consumers by seamlessly blending style with cutting-edge technology. With customizable features and advanced functionalities, the MoodUPTM Refrigerator redefines consumer experience, offering unparalleled convenience and performance.”

Adding to the same, Gauri and Nainika said, “We are thrilled to have  collaborated with LG MoodUP™? this fashion week! The collaboration extends beyond the vibrant colours inspired by their new concept refrigerator. The modern and sleek design of the refrigerator, with its timeless luxury and elegance, mirrors the ethos of the Gauri & Nainika Fall Winter 2024 collection. Just as the refrigerator seamlessly integrates innovation and sophistication, the garments effortlessly marry classic silhouettes with contemporary flair. The synergy between their aesthetics and the Gauri & Nainika fashion narrative underscores a shared commitment to merging design with timeless elegance”.

Taapsee Pannu, The Showstopper and Bollywood actress, expressed “Walking for Gauri and Nainika at Lakme Fashion Week was an exhilarating experience. I'm truly honored to be a part of the unveiling of the LG MoodUPTM refrigerator and to take center stage as the showstopper at Gauri and Nainika's spectacular showcase. It is amazing to see their latest collection inspired by 1.7 Lakh color combinations of LG MoodUPTM Refrigerator. Just as fashion seamlessly blends elegance with innovation, LG MoodUPTM refrigerator celebrates the fusion of style and technology.”

Evolution is constant, and the LG MoodUPTM Refrigerator caters to the evolving expectations of the market by granting you the freedom to set the vibe of your space with a mesmerizing palette of colors. It's not just an appliance; it's a living canvas for your creativity, seamlessly blending with your living space.

The innovative LG MoodUPTM refrigerator is designed with sophistication in mind, boasting four doors for optimal storage convenience. One of its standout features is the incorporation of LED panels on these doors, allowing users to dynamically alter the color scheme with its staggering 1.7 lakh+ color combination to suit their mood or personality, all seamlessly controlled through the LG ThinQ app. This modern twist on customization adds a touch of personalization to the kitchen experience.

Moreover, the refrigerator introduces the Instaview feature, a clever addition to its design. With a simple double knock on the designated door, the InstaView function illuminates the interior, providing a quick and efficient way to peek inside without fully opening the door. This combination of advanced technology and thoughtful design makes the LG MoodUPTM refrigerator a standout appliance, offering both functionality and a unique aesthetic appeal.

Adding to this immersive experience is the built-in Bluetooth speaker that allows you to connect through external devices providing you the freedom to play the music of your choice. The speaker comes with multiple modes like bounce mode and flow mode, setting your home as perfect party place.

The Refrigerator comes with many more interesting features that makes it a perfect Appliance. The MoodUPTM refrigerator incorporates intelligent features such as the Smart Color Alarm system, which includes Door Open Alert, Welcome Light, and Night-time Mood Light, enhancing both convenience and safety in the kitchen. Alongside Instaview technology for quick and efficient access, retractable shelves for flexible storage, and advanced temperature management ensuring optimal food preservation, it offers unparalleled functionality for modern households. Seamlessly integrated with LG ThinQ™, the MoodUP™ Refrigerator allows for remote control and monitoring, empowering users with convenience and peace of mind. With Door Cooling+ technology, it ensures even cooling in each shelf. Hygiene Fresh+ Technology helps to reduce the activity of bacteria and keeps the food fresh for longer.

The LG MoodUPTM Refrigerator transcends the boundaries of traditional kitchen appliances; it's a symphony of contemporary living, empowering you to curate your surroundings and elevate your lifestyle. 

The launch of the LG Objet collection with MoodUPTM Refrigerator reaffirms LG's position as the leader in delivering innovative solutions tailored to the needs of Indian consumers.  Discover the perfect blend of style and functionality with the MoodUPTM Refrigerator, now available in India, at INR Rs. 4,49,999.

About LG Electronics India Pvt Ltd        

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics - Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry.  LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune which manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator, Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier.

India’s Largest Conference On Artificial Intelligence And Machine Learning, AI Days 2024, Will Be Held On March 30- 31 in Hyderabad!


More than 2,000 IT professionals, researchers, startups and students will be taking part in AI Days 2024 conference. With a stellar line-up of 70+ speakers from across the globe, this conference paves the way for Hyderabad to become the AI Capital. Swecha, along with multiple partners, is organising this conference with the motto of ‘AI4Society’.

AI Days brings together experts from various fields - Information Technology, Healthcare, AgriTech, FinTech, Semi-Conductors, EduTech and various startups - to discuss the way forward in building AI for the betterment of the society. Speakers from companies including Google, Facebook (Meta), Microsoft, Qualcomm, Micron, Ozonetel, Tech Vedika, DigiQuanta, Arka MediaWorks among others will be involved in these discussions. In addition, the conference will see deliberations on governance and policy aspects of AI. JNTU Hyderabad will be the venue for this conference.

At the conference, a Telugu AI Voice Assistant will be launched. This AI assistant will enable farmers, frontline healthcare workers, sanitation workers and others to access the wonders of artificial intelligence. This project enables them to interact with AI using their own voice in their mother tongue.

Another project that will be launched during the conference is a high-performance distributed supercomputer. This project connects tens of thousands of computers across Telangana and transforms them into a combined supercomputer, to run intensive AI/ML applications. Typically, for running an AI application, it costs thousands of dollars per day. Our innovative solution uses unused / spare capacity of computers to run these applications at a fraction of the cost. This is a first of its kind effort across the globe. Register for the conference at https://aidays.io/register/

The eminent speakers at the Conference include  Padma  Bhushan  Dr  VS Ramachandran, listed in the TIME Magazine’s 100 Most Influential People in the world; Prof Gaurav Raina, Former Chairman, Mobile Payments Forum of India; Dr Ashish Tendulkar, AI/ML Leader at Google; Chaitanya, Founder CTO, Ozonetel; Nag Malladi, VP, Tech Mahindra; Y Kiran Chandra, Founder, Swecha; Nagi V, Sr Advisor, Salamander; Sunil Abraham, Director, Facebook India; Sai S, Founder CEO, Tech Vedika; Shobhu Yarlagadda, Founder, Arka Mediaworks and Producer of Baahubali  series;  among others.

About Ozonetel 

Ozonetel is an industry leader within the Customer Experience (CX) space, offering businesses a robust, omnichannel platform to manage end-to-end communication flows. Its AI-powered, full-stack platform has enabled over 2,500+ businesses to simplify, manage, and analyze interactions at every step of their customer communication and engagement journey. The platform helps enterprises to engage with customers at every touchpoint across voice, chat, SMS, WhatsApp, and other digital channels. It fully integrates with CRM and other business applications and offers a truly omnichannel experience for customers. For more information, please visit www.ozonetel.com

PVR INOX's Pocket-Friendly Passport Is Now Available Across India With Unbeatable Features


* Passport is now available for movie fans in South Indian states too

* Limited time offer for 50,000 subscriptions; now enjoy 4 movies for Rs. 349 a month on weekdays with India’s first cinema-subscription plan

* Loaded with new features like upgrade to premium formats & recliners and option to redeem for friends and family

* Bookings For This Edition Of Passport To Remain Open For 3 Weeks Only

PVR INOX Ltd., India’s largest multiplex chain, has launched the second edition of its monthly cinema subscription service, Passport, redesigned based on valuable consumer feedback. This iteration of Passport, which is now available across the country, including the South Indian states, is even more user-friendly and is loaded with exciting new features and fewer conditions. Commencing from 18th March, subscribers will have access to watching movies at an affordable price. From Mondays to Thursdays, subscribers can watch up to 4 movies per month for just Rs. 349/-. Subscribers also have the option to purchase and redeem tickets for someone else through Passport. If subscribers wish to watch movies on recliners, or in premium & experiential formats, like IMAX, P[XL], ICE, ScreenX, MX4D or 4DX, they can pay an additional fee of Rs. 150 over and above the Passport coupon and have an enjoyable experience. However, this feature would not be available in South Indian markets.

Movie lovers can acquire their PVR INOX Passport 2.0 on the PVR & INOX app or website and through PayTM. Subscribers will also have an option of buying a 3-month subscription by paying a total of Rs 1047 upfront, which will offer them food vouchers worth Rs 350. With just 50,000 PVR INOX Passports up for grabs this time, movie buffs better hurry to secure theirs for the ultimate cinematic journey, as bookings will remain open only for 3 weeks.

Expressing his excitement about the launch of PVR INOX Passport 2.0, Gautam Dutta, Co-CEO of PVR INOX Ltd., said, “While our first edition of the PVR INOX Passport was met with much love and appreciation from moviegoers, there was a lot of meaningful feedback from users on how we could make it better, and add to Passport’s capability to revolutionize cinema going in the country. We can now proudly claim to have curated a refreshed version, which is absolutely consumer friendly, overcomes the challenge of price-friction, and would allow us to truly transform the cinema going habits in our country. While allowing audiences to explore more content from more genres, a proposition like this also holds potential to bring in more audiences for movies, big or small.

Gautam also adds, “This time, PVR INOX Passport will be available in the southern states as well, making it truly pan-India. We have already received a lot of love and an overwhelming response, with impressive pre-registrations for PVR INOX Passport. We look forward to seeing you all more frequently at the movies.”

With a stellar line-up, subscribers for Passport will have an access to a wide array of content choices in the coming months at truly affordable prices. The highly anticipated titles include films such as Bade Miyan Chote Miyan, Pushpa 2, Singham Again, Maidaan, Jigra, Welcome to the Jungle, and Stree 2, among others. The Hollywood movie lineup comprises much-awaited titles like Godzilla x Kong: The New Empire, The Fall Guy, Furiosa: A Mad Max Saga, Deadpool & Wolverine, Kingdom of the Planet of the Apes, and A Quiet Place: Day One.

About PVR INOX:

PVR INOX Limited is the largest film exhibition company in India with 1732 screens across 363 properties in 113 cities (India and Sri Lanka). Since their inception, both PVR and INOX have created iconic cinema brands with storied histories of achieving significant milestones and setting benchmarks in the film exhibition industry. With a collective heritage of transforming out-of-home entertainment in the country, the merged company offers a wide range of cinema services such as child friendly audis, the latest screening technology, superior sound systems, wide range of F&B offerings, film and non-film content and an array of formats in the premium screen category.

For further information, please visit: http://www.pvrcinemas.com. 

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