LG Electronics Launched Month-Long #BreakTheLabel Campaign To Celebrate Women Breaking Stereotypes

In honour of International Women's Day, LG Electronics, India’s leading consumer durable brand, launched its month-long #BreakTheLabel campaign. This empowering initiative aims to spotlight and celebrate the remarkable achievements of women who have shattered stereotypes and excelled in unconventional fields. The campaign kicked off with a ground-breaking panel discussion at the LG Innovation Gallery on March 5th, featuring inspiring women from diverse backgrounds who have made significant impacts in their respective domains.

The panel discussion featured a stellar line-up of panellists, including Priyanka Mangesh Mohite, Sneha Rathor Khandelwal, Capt. Dr. Sneha Sharma, Barkha Kaul, Shikha Khushu, and Shweta Mehta. Those remarkable women represent a diverse range of backgrounds and expertise, each making a significant impact in their domain. Through the panel discussion, LG honoured their resilience, determination, and unwavering spirit. The #BreakTheLabel campaign is a testament to LG's commitment to gender equality and empowerment. By amplifying the voices and stories of these trailblazing women, LG aims to inspire others to challenge societal norms and embrace their full potential.

Commenting on the launch of the month-long campaign, Mr Hong Ju Jeon, Managing Director, LG Electronics India, said, “We are delighted to introduce our #BreakTheLabel campaign for International Women's Day, driven by real life inspiring stories full of optimism and dedication. Life's Good when we empower women to defy stereotypes and pursue their aspirations, fostering a world of equality and opportunity. Let's celebrate the resilience and accomplishments of women worldwide as we unite for a brighter, more inclusive future.”

During the discussion, Priyanka Mangesh Mohite, Fearless Mountaineers & Tenzing Norgay National Adventuure Awardee, said, “As a mountaineer, I've learned the power of multitasking and the importance of passion in conquering every peak. My advice to budding climbers: in a world focused solely on the summit, remember to consider alternatives and know yourself deeply. Stay mentally strong, start slow, and cherish life's moments. Taking one step back doesn't diminish our journey; it only fuels our determination for the next ascent.”

Sneha Rathor Khandelwal, Visionary woman entrepreneur and the CEO of Sanfort group of schools said, “As women, our greatest strength lies in the unwavering support of our families. Yet, we often carry the weight of guilt and self-doubt, feeling we are less than what we truly are. It's time to recognize and appreciate our worth, to empower and uplift one another. Let us bridge the gap by upskilling and empowering women, ensuring they thrive in every aspect of life.”

Capt. Sneha Sharma, International Car Racing Formula 4 Ladies Champion and commercial pilot, said, “As women, societal conditioning often burdens us with unwarranted guilt, constraining our choices and aspirations. Despite these pressures, we must boldly embrace our passions and pursuits without apology. Whether we're donning a helmet or chasing our dreams, our gender should not define our capabilities—we are skilled professionals first and foremost. Let's foster an environment where women feel empowered to carve their own paths, discover their passions, and confidently claim their space in every field they choose.”

Shweta Mehta, MTV Roadies Rising 2017 Winner, an engineer, fitness model & actor, embodying resilience and determination said, “I found my ikigai in doing my job with heart and soul. Every day is a fresh canvas to follow this purpose. If you haven't discovered your ikigai yet, seek it fervently. Let go of outcomes and focus on the essence of your deeds.”

Barkha, Accomplished model turned DJ, symbolizing versatility and fearlessness, said, “I believe in the power of determination, self-trust, and unwavering dedication. For me, balance is an art, education is essential, and family support is invaluable. With 100% commitment, I stand tall, supporting my fellow DJs on our journey to success.”

Shikha, Dynamic leader, Engineer, handling OEMs in the Automobile Industry, said, “As a generation, we bear the responsibility to drive change. Adaptation is key; while others may resist, kindness towards oneself and others is paramount. Through connectivity and networking, we forge our paths, making space for ourselves and shaping a brighter future together.”

The event was followed by another meet & greet of Influential Entrepreneurs in the month-long campaign, LG will embark on an exploration to tribute the commendable journeys of women namely Malvica Saxena, owner of Funky Footwear brand The Quirky Naari, Smriti & Kriti Singhal, Co-founders of Youth Marketing Agency The Education Tree, Aditi Gupta, founder of an ed-tech company Techtip24, and other accomplished women who have carved out their paths, leaving indelible marks in their respective domains. Their stories not only inspire but also serve as a testament to the power of diversity and the transformative impact of women's contributions across all spheres of society. This month-long campaign aims to shine a spotlight on these unsung heroes, amplifying their voices and celebrating their achievements.

About LG Electronics India Pvt Ltd        

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics - Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry.  LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune which manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator, Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier.

*British Asian Entrepreneur Advocates For Integrity Of Indian Medicines Amidst Controversy*

British Asian entrepreneur Sukhi Ghuman has initiated a significant legal challenge against a prominent British tabloid, addressing what he describes as an unjust portrayal of his association with Indian-sourced medicines.

Ghuman's response comes in the wake of a Sunday Mirror article that criticized the importation of chemotherapy medication from India to the US, labeling them inaccurately as "knock-off." This term, according to Ghuman, undermines the global recognition and reliability of Indian pharmaceuticals, which contribute significantly to the world’s supply of generic medication and vaccines.

Based in Nottingham, Ghuman's entrepreneurial journey took him to the US, where he played a pivotal role in establishing cancer and rheumatology clinics. Having returned to the UK to be near his family during his cancer remission, Ghuman finds himself confronting allegations that threaten his reputation.

The entrepreneur stresses that the practices in question, pre-dating his involvement, adhered to stringent standards, delivering genuine, high-quality medications without any adverse incidents reported over five years. Ghuman highlights the efforts to provide affordable healthcare, countering the narrative of smuggling and exploitation with evidence of legitimate, ethical procurement from reputable companies.

While acknowledging the need for vigilance in oversight, Ghuman reflects on the disparities in healthcare costs and accessibility, advocating for a more nuanced understanding of the challenges faced by healthcare providers.

The article's repercussions have been profound, affecting Ghuman and his family deeply. He calls for responsible journalism that respects the nuances of the global pharmaceutical landscape and the intricate realities of healthcare provision.

Celebrating Artisans From Across India: Antaran X The Good Loom Collective Is A Must Visit For Bangaloreans This Weekend!

Antaran, a pioneering initiative within Tata Trusts' craft-based livelihood program, is set to captivate Bangalore with its latest exhibition. Inviting Bangaloreans to immerse themselves in the world of India’s rich weaving heritage, the exhibition will feature masterpieces from six renowned craft clusters from across India – Nalbari and Kamrup in Assam, Maniabandha and Gopalpur in Odisha and Nagaland and Venkatagiri in Andhra Pradesh.

* Join us and become a part of this vibrant celebration of culture and creativity!

Event Details:

* Date: · 8th - 11th March 2024

* Time: 11AM - 8 PM

* Venue: Raintree, Bengaluru

* Address: No. 4, Sankey Road, High Grounds, Opp. ITC Windsor Sheraton, Bangalore

What to Expect:

Interacting with artisans to gain insights into their crafts: Engage in enriching conversations with skilled artisans as they share stories and techniques behind their craft, offering a glimpse into centuries-old traditions and cultural practices.

Mesmerizing loin loom demonstrations: Witness the artistry and precision of traditional loin loom weaving as experienced craftsmen and women showcase their skills, weaving intricate patterns and designs with deft precision, creating mesmerizing displays of craftsmanship.

Experiencing the exquisite art of eri silk hand spinning: Immerse yourself in the serene art of eri silk hand spinning, where artisans delicately spin silk threads using traditional techniques passed down through generations. Experience the tactile beauty of eri silk as it transforms from raw material into a shimmering thread, reflecting the timeless elegance of India's silk heritage.

For more information about the exhibit, visit Antaran social media channels:

*  Instagram: antaran_transformingcrafts

*  LinkedIn: Antaran - Transforming Crafts

* Facebook: Antaran - Transforming Crafts

Kankatala Celebrates Real Heroes In Saree This Women's Day

* #someheroeswearsarees

Queen of Sarees, Kankatala known for innovative campaigns celebrates the Heroes in Sarees this Women’s Day. The campaign puts a spotlight on 8 women achievers who also wear sarees including Sadhna Singh, Animal Activist, Dr. Anjali Adinath, Breast Cancer Surgeon, Suchithra Balasubramanian, Award Winning Vocalist and Harikatha Exponent, Olly Esse, Italian Disc Jockey, Amrita Rajpal, Edupreneur, Ashwini Narayan, Handloom Stylist, Siddhi Manerikar, Pro Rock Climber, Nirupa Bhatt, Gems & Jewellery Industry Expert.  

Sarees have been synonymous with Indian women globally. As a brand, Kankatala has dedicated 3 generations to normalizing the saree and celebrating the Indian women who represent this 6-yard fluid fabric with various campaigns and initiatives.  

With the ‘Heroes in Sarees’ initiative, the brand puts the spotlight on real-life women achievers who have managed to break the glass ceiling in various fields draped in a saree. This initiative aims to highlight the fact that there is nothing a woman in a saree cannot do.  

‘Heroes in Sarees’ was first launched as an online and offline contest run across 13 outlets PAN India and Social Media community of 230k followers was requested to nominate the Heroes in Sarees from their own lives. The contest received an overwhelming response with more than 1000 nominees. 8 out of 1000 women achievers were shortlisted and invited to become the face of the Women’s Day campaign.  

Each women achiever represented a different profession including an Award Winning Vocalist & Harikatha Exponent Suchitra Balasubramanian who represented Indian music, An Italian DJ Olly Esse who discovered Indian Handlooms and loves wearing sarees, Sadhna Singh, an Animal Activist, Dr. Anjali Adinath, Breast Cancer Surgeon, Aswini Narayan, a handloom stylist who has created unique drapes that make sarees easy and hip, Siddhi Manerikar who is a Pro Rock Climber and is often seen draped in Sarees and Nirupa Bhat, Ex Managing Director of GIA and has spent her life draped in Indian handlooms as she climbed up the corporate ladder and broke the glass ceiling. 

The campaign was conceptualized under the leadership of Anirudh Kankatala, Director, Kankatala Sarees, Directed by Filmmaker Ashutosh Warang and produced by Pandemonium Pictures. Anirudh Kankatala, as the third-generation leader of the brand has transformed Kankatala from a regional brand to a national brand with a strong e-commerce footprint and has worked on several path-breaking campaigns to connect with modern Indian women including #normalisethesaree, Queens of Andhra, Indian Metallics to name a few. 

‘As a brand, we believe that there is nothing a woman in saree cannot achieve and this initiative simply puts that fact to life. When we launched the contest and received more than 1000 entries, we were truly amazed to discover so many interesting stories of women achievers from diverse socio-economic backgrounds and fields who have shattered the glass ceiling while draped in a saree. We were given a challenge to select only 8 women from the long list of entries that we received, and this decision was not easy at all. What made us even more proud is the fact that most of these women are also our patrons. said Anirudh Kankatala, Director, Kankatala.

It's truly a delight collaborating with Indian luxury brands that embrace unconventional campaigns. Steering clear from the typical promotional campaign for Women's Day, we wanted to celebrate the real women Heroes in Sarees. It was great working with Anirudh Kankatala on this as his insights helped shape the campaign's journey," shares Fashion FilmMaker, Ashutosh Warang.

About Kankatala: 

Established in 1943, Kankatala Sarees has been representing Authentic Indian handlooms for more than 80 years. 3 generation generation-strong legacy brand, emerging from the heart of Andhra Pradesh, has created an omnichannel presence with 13 stores spread across Andhra Pradesh & Telangana and a strong eCommerce channel that caters to the Indian diaspora worldwide. Kankatala family personally handpicks handloom marvels from across 50 weaving clusters of India and houses more than ten thousand handlooms. While a lot has changed in the last 78 years, what remains the same is the love of Indian women for Handwoven sarees.

Digital Payments Brand Ongo Partners With Patanjali Ayurved To Issue Open-Loop Cobranded Rupay Prepaid Cards

AGS Transact Technologies Limited (BSE: 543451 & NSE: AGSTRA), digital payments brand Ongo has partnered with Patanjali Ayurved Limited, India’s leading conglomerate to launch open-loop Cobranded Prepaid Cards. These prepaid cards can be accepted on any device on Rupay network pan India.

Acharya Balkrishna, Co-founder and MD of Patanjali Ayurved Ltd. said, “We are delighted to provide an elevated shopping experience to our esteemed clientele by introducing the open-loop cobranded cards in collaboration with Ongo. With Patanjali-Ongo cards, our valued customers will gain access to exclusive benefits spanning a diverse range of Patanjali's products and services across Patanjali stores. Additionally, with these cards they can now experience an unparalleled convenience at all RuPay acceptance points across the country.”

Mr. Ravi B Goyal, Chairman & MD, AGS Transact Technologies Limited said, “We are thrilled to partner with Patanjali Ayurved, country’s leading conglomerate to introduce open-loop cobranded prepaid cards on our Ongo platform. Through this partnership, we aim to provide unparalleled convenience to Patanjali's extensive customer base, ensuring every transaction is enriched with seamless efficiency and ease. Further, this alliance reaffirms our commitment to transform customer’s payment experience by empowering them with convenient solutions that cater to their dynamic lifestyles."

Patanajali-Ongo cobranded card users will earn rewards on purchasing Patanjali products through these cards. Additionally, they can use these cards for various other payments including shopping, dining, fuelling and ecommerce. Further, this card comes with NCMC feature which will allow them to seamlessly use transit services such as NCMC enabled Metro, Buses, Toll and Parking across the country. The enrolment for this can be done by customers via registration on the Ongo app available on Playstore and App store or by visiting the nearest Patanjali stores.

Ongo has a PPI license from the RBI enabling it to issue open-loop prepaid instruments like prepaid cards and wallets.

The Stunning Forevermark Setting Collection From De Beers Forevermark

* An Icon of Resilience and Grace

As the world marks International Women's Day, De Beers Forevermark, recognized for its natural, ethical diamonds, showcases the Forevermark Setting Collection. This unique set of jewellery honors women's strength and achievements, standing out as a symbol of elegance and empowerment.

The Forevermark Setting™ Jewellery is renowned for its timeless appeal and expert craftsmanship. Each piece is intricately designed to perfectly complement the stunning beauty of a De Beers Forevermark diamond. From delicate settings to intricate details, every aspect of the jewelry is meticulously crafted to enhance the brilliance and individuality of the Forevermark diamond it holds. With meticulous attention to detail and a focus on quality, The Forevermark Setting™ Jewellery exemplifies sophistication and enduring elegance, making it a cherished symbol of timeless style and refinement.

The natural diamond in the Forevermark Setting Collection is a special tribute to women's strength and achievements. These diamonds are carefully chosen and responsibly sourced, meaning they're brought to you with care and respect for the environment. They sparkle beautifully and stand for honesty and responsibility. Each piece in the collection represents the enduring beauty and strength of women. Forevermark wants everyone to appreciate and celebrate the amazing qualities of women through these special diamonds.

The Forevermark Setting Collection invites individuals to celebrate the achievements and honor the spirit of women this International Women's Day. Whether as a symbol of admiration or a token of appreciation, each jewellery piece offers a timeless expression of love and gratitude. 

Manipal Institute of Technology Partners With Altair For Advanced Mechatronics Training And Research

The Manipal Institute of Technology (MIT), under the aegis of Manipal Academy of Higher Education (MAHE), has announced a strategic collaboration with Altair, Bangalore, through a Memorandum of Understanding (MoU). This partnership aims to set a new benchmark in engineering education and research, with a focus on the burgeoning field of mechatronic systems. Altair, a global leader in simulation, high-performance computing, and artificial intelligence (AI), joins hands with MIT to fuse industry-leading technological prowess with academic excellence. The collaboration is designed to enrich the learning and research environment for students and faculty by providing them with access to state-of-the-art software solutions and training programs from Altair. This initiative will enable practical exposure to mechatronics design, analysis, and optimization processes.

The formalization of this partnership was commemorated with a signing ceremony attended by esteemed representatives from both organizations. Dignitaries included Dr. P. Giridhar Kini, Registrar, MAHE, Manipal; Dr. Harish S. Kumar, Director-Corporate Relations, MAHE; Cdr. (Dr.) Anil Rana, Director, MIT; Dr. Somashekar Bhat, Joint Director, MIT; Dr. D. V. Kamath, Head of the Mechatronics Department; and Mr. Sushil Mane, Senior Technical Director at Altair; Mr. Ranjith Kumar H S, Sr. Sales Manager, Altair, among others.

Coinciding with the partnership, a new Postgraduate Laboratory in the Department of Mechatronics at MIT was inaugurated by Cdr. (Dr.) Anil Rana, marking the beginning of this promising alliance. The inauguration was accompanied by a traditional Sharada Pooja, signifying the auspicious start of the collaboration.

A key component of this partnership is the training program on “Design of High-Performance Mechatronic Systems using Altair's Simulation and Artificial Intelligence Platform,” scheduled from March 4th to 8th, 2024. This program, inaugurated at the M V Seminar Hall in MIT Manipal, seeks to upgrade knowledge in the design and development of mechatronics systems, touching upon critical areas such as AI-assisted simulation, IIOT, and digital twins. Mr. Sushil Mane, representing Altair as the chief guest, alongside Mr. Ranjith Kumar H. S. and Cdr. (Dr.) Anil Rana, highlighted the significance of this collaboration in preparing students for the future challenges of engineering.

Both MIT and Altair have expressed great enthusiasm for their joint venture, emphasizing its potential to significantly narrow the gap between academic knowledge and industry practice. This collaboration is not just a step towards enhancing the quality of engineering education but also a milestone in ensuring that students and faculty are equipped to drive innovation and tackle complex challenges in the field of mechatronics.