Thursday, May 11, 2023

NESCAFÉ Showcases The Art Of Becoming Special In Their New Cold Coffee Campaign “Jo Banaye, Special Ban Jaaye”


NESCAFÉ, one of the world’s most loved coffee brands, has launched a new campaign this summer. The campaign shows the ease of making a delicious glass of NESCAFÉ Cold Coffee and becoming the ‘special one’ in the process.

Commenting on the campaign Sunayan Mitra, Head, Coffee & Beverages, Nestlé India said, “The love for cold coffee is growing in India as many youngsters are entering the category through cold coffee. We have witnessed this trend in out-of-home consumption points and believe that it presents us with a great opportunity. The challenge remains that many consumers are not sure about preparing it at home. Through this campaign we wanted to showcase how coffee connects loved ones at home and how easy it is to make an indulgent glass of cold coffee using NESCAFÉ.”

Ashish Chakravarty – Executive Director and Head of Creative, McCann India said, “To dispel the belief that it’s difficult to make great-tasting Cold Coffee, we decided to show how the young teenage son of the family uses this incorrect perception to his advantage and enjoys the privilege of not having to do laborious home chores. The film uses the popular and iconic NESCAFÉ sonic branding (Paparapa) in a clever manner by making it a part of the pivotal dialogue in the story, making it more than just a musical hook.”

The latest TVC highlights story of how a young boy smartly paves his way out of doing household chores in absence of an essential member of the family - the house help, by making NESCAFÉ Classic Cold Coffee for the family.

Name of Creative Agency: McCann India

YouTube Link: (104) NESCAFÉ Classic Cold Coffee | Jo banaye, special ban jaye - YouTube

Toyota Kirloskar Motor Honoured With CII-ITC Sustainability Awards 2022 for ‘Excellence In Biodiversity’


Recognizing the commitment towards sustainable business practices, Toyota Kirloskar Motor (TKM) was honoured today with the CII-ITC Sustainability Award 2022, under the category ‘Excellence in Biodiversity’ (Manufacturing Sector) by the Confederation of Indian Industry (CII), in the gracious presence of Shri. Nitin Gadkari – Honourable Union Minister - Ministry of Road Transport and Highways, Government of India as the Chief Guest.

Towards environmental sustainability, in 2015, Toyota’s Eco-efforts were enhanced by the announcement of its six aspirational global environment challenges. As a part of this, Toyota’s key focus is to achieve ‘Carbon Neutrality by 2050’ & ‘Net Zero Carbon in Manufacturing Operations’ by 2035.

Instituted in 2006, the CII-ITC Sustainability Awards recognizes and rewards excellence in businesses that are seeking ways to be more sustainable and inclusive in their activities. In this direction, TKM has been recognised for its multi-fold efforts dedicated to conserving the environment by not just improving the products and processes, but also proactively working towards developing a future society in ‘Harmony with Nature’ under its three key verticals, namely:

(i)                  Green Wave Project - Promoting mass plantation activities inside and outside TKM by consistently expanding the afforestation efforts, involving all its stakeholders.

- Over the years, TKM has planted more than 3,26,000 trees across 112 acres of land within its factory premises that includes 650 different floral diversity, contributing to a cumulative reduction of 4,700 tons of carbon and attracting the faunal diversity of more than 260 species.

- More than 2 lakh saplings have been distributed to its employee households & nearby community, restoring habitat and enhancement of biodiversity

(ii)                Education for Sustainable Development: Under this initiative, TKM aims to promote learnings and good practices on sustainable development amongst all its stakeholders. In this direction, TKM has created an environmental experiential learning center namely Ecozone (spread across 25 acres with 17 theme parks and home to 65,000 trees with 650 native species) for children, within our manufacturing facility aimed at creating the environment leaders and change champions for the future, to usher in desired behavioral change in the communities. The center also enables to explore and understand suitable solutions to address various existing environmental issues as well as to sensitize stakeholders towards adopting eco-friendly lifestyle and minimizing the impact on the planet. This facility demonstrates to young minds the importance of various elements of environment covering the seven modules of Water, Waste, Climate Change, Biodiversity, Energy, Silent Garden and Underground Ecology by sharing sensory experiences, which is beyond classroom learning. So far, more than 30,000 students have been a part of this learning experience.

(iii)               Today for Tomorrow Project: Through this program, TKM undertook Lake Rejuvenation project of Abbanakuppe Lake under TKM CSR initiative, benefitting more than 8,000 villagers from 6 nearby villages.

Furthermore, TKM adheres to the Learn, Perform, and Drive approach to foster an eco-mind among its employees. The company through its employee volunteer program called i-CARE (Community Action To Reach Everyone), involves its employees in various eco activities such as Dibbling for plant seeding (so far 3000 dibbles), land clean-up covering more than 0.5 acres of area, making bird nests from plastic bottles (230 bottles were recycled into planters) & imbibing the sense of  biodiversity conservation amongst youths from 100 shelter homes, reaching out to more than 59,000 people till date.

Needless to mention, Environment Conservation is inherent in the Toyota culture. The company’s vision, philosophy and guidelines are true reflections of its commitment for a sustainable future. It is focused on achieving harmony between its manufacturing activities and the environment based on the concept of 'a plant that optimally utilizes natural resources while operating in harmony with the natural environment'.

On receiving this prestigious award, Executive Vice President of Toyota Kirloskar Motor - Mr. Raju B. Ketkale said "We are delighted to receive this recognition for our unwavering commitment to sustainability and biodiversity conservation. This esteemed award serves as a testament to our relentless efforts in driving positive change towards environment protection and restoration. We believe it is critical to increase in-depth knowledge about ways and means to combat carbon emissions, beyond providing technologically advanced solutions, while achieving goals of carbon neutrality, as part of our ongoing effort to promote the adoption of sustainable mobility solutions across regions.

He further added, “Our focus extends beyond being an automobile manufacturer; we strive to become a responsible mobility company that actively contributes to safeguard our planet. This award underscores our continued pursuit of sustainable development, showcasing our various eco initiatives and contributions towards creating a harmonious coexistence between humanity and nature."

TKM will further continue to evolve & adopt eco touch in its every business operation towards creating more happier society for people to live in.

Tata Motors Introduces The New Nexon EV MAX, Priced At NPR 46.49 Lakh In Nepal


Committed to the rapid electrification of mobility, Tata Motors launched an extension to its bestselling EV in the personal mobility segment, the new Nexon EV MAX, at an attractive starting price of NPR 46.49 lakh for 7.2 kW charging option in Nepal. With this launch, Tata Motors is taking the lead to enhance the appeal of EVs and expand the market with a new offering for customers who are looking for longer intercity travel.

The new Nexon EV MAX powered by the high voltage state-of-the-art Ziptron technology will come in 3 exciting colours– Intensi-Teal (exclusive to the Nexon EV MAX), Daytona Grey and Pristine White. Dual tone body colour will be offered as a standard.

Equipped with a 40.5 kWh Lithium-ion battery pack, the Nexon EV MAX offers 33% higher battery capacity, delivering an anxiety-free ARAI certified range of 453 km (under standard testing conditions), which ensures uninterrupted inter-city travel. The Nexon EV MAX produces 100 kW of power and delivers an instant torque of 250 Nm available at push of the pedal, resulting in 0 to 100 sprint times in under 9 secs.

Taking the charging experience to the max level, the Nexon EV MAX will be available with options of a 7.2 kW AC fast charger. The 7.2 kW AC fast charger can be installed either at home or at workplace, which helps in reducing charging time to 6.5 hrs. Making it an irresistible proposition, the Nexon EV MAX will support a faster charging time of 0 - 80% in just 56 mins from any 50 kW DC fast charger.

Commenting on the launch, Mr. Shailesh Chandra Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd., said, “Tata Motors has ushered in the EV revolution in Nepal, which has received overwhelming enthusiasm from customers for our portfolio of Nexon EV and Tigor EV. In an attempt to enhance the EV experience further and expand our portfolio here, we are extremely delighted to introduce the Nexon EV MAX in Nepal. The Nexon EV MAX is a testament to our state-of-the-art high voltage EV architecture Ziptron, designed for unique driving and weather conditions. This electric SUV offers an uncompromised driving experience by offering the best-in-class range, comfort, and a long list of intuitive features. The Nepal market has been a strong advocate for EVs, and this is evident from our growing EV sales here. The positive customer response to our EV portfolio inspired us to widen our offerings here. We are certain that the Nexon EV MAX will further elevate the EV experience of customers in Nepal and help us in accelerating our growth momentum here”

Commenting on this momentous occasion, Mr. Siddhartha SJB Rana, Executive Chairman, Sipradi Companies, said, “The Nexon EV MAX is an exciting product proposition for the Nepalese market, and marks yet another milestone in our thriving partnership with Tata Motors. This product has generated a lot of excitement and anticipation among our customers. We are excited to be a part of this exciting journey and we are looking forward to bringing more differentiated Tata Motors’ products to our customers in Nepal.”

Experience MAX at its best:

The striking exterior of the Nexon EV MAX has been complemented with significantly modernized interiors to match the progressing preferences of the discerning customers. The central console has undergone a significant revamp and gets a new uncluttered and clean design, it features a Jewelled Control Knob with active mode display, all new Makarana beige interiors, leatherette seats with ventilation for front passengers, air purifier, wireless smartphone charging, auto-dimming IRVM and cruise control. Nexon EV MAX features 3 driving modes – eco, city and sport.

With Nexon EV MAX, Tata Motors is introducing a Multi-Mode Regen feature which will help customers to easily adjust the level of regenerative braking through switches on the floor console. Customers can choose between 4 regen levels based on the driving conditions: Level 0 with nil recuperative braking, going up to the highest Level 3 aiding single pedal driving. The Company has also added an intuitive feature – auto brake lamps which gets activated once a certain level of regen is achieved, this helps to alert fellow motorists.

The Nexon MAX comprises of enhanced safety features like ESP with i-VBAC (intelligent – Vacuum-less Boost & Active Control), Hill Hold, Hill Descent Control, Electronic Parking Brake with Auto Vehicle Hold and all 4-Disc brakes. Making it a complete package, the promise of reliability and durability of Ziptron continues on Nexon EV MAX with its battery and motor pack being IP67 rated for a weather-proof and worry-proof performance. The battery and motor warranty of Nexon EV MAX is 8 years or 160,000 km, offering complete peace of mind.

To know more, call your nearest dealership or visit https://nexonev.tatamotors.com

Motorola Emerges As “India’s Best 5G Smartphone” Brand


* Motorola trumps its contemporaries by becoming India’s Best 5G smartphone brand in the maximum opportunity price range of INR 10,000/- to INR 30,000/- as per ‘India’s Best 5G smartphones’ report by Techarc 

* Motorola secured the No 1 rank with its exceptional performance across connectivity, coverage, and capability, 3 factors that users want in a 5G smartphone  

Motorola, an iconic global smartphone brand known for its legacy in innovation and reliability has emerged as “India’s best 5G smartphone” brand according to a survey report published by Techarc, a leading technology research and consulting firm. As per the 3C framework adopted by Techarc, all smartphone brands were evaluated on three core factors that users want in a 5G smartphone i.e., connectivity, coverage, and capability. Motorola with its excellent 5G smartphones portfolio and industry-best performance was the clear winner by excelling in all three parameters. 

Motorola has always raised the bar to ensure that the 5G experience on their smartphones is truly the best in the industry – with exceptional reliability, optimization, coverage, and security, delivering industry-leading speeds and higher coverage in both urban, indoor and rural areas. The brand’s 5G smartphone portfolio in India is extremely comprehensive and cuts across multiple smartphone segments, including mass, mid, and premium. In terms of connectivity, with support for up to 13 5G bands across its devices, the brand secured the No 1 rank by having all the low and mid bands (F1) of 5G in their smartphones giving users seamless connectivity to the 5G networks across the country as well as when in international roaming.  The brand’s advanced technology of 3 Carrier Aggregation and 4X4 MIMO seamlessly combines these 5G frequencies into a single robust “data highway” to provide an unparalleled 5G experience to users. All Motorola devices have been tested extensively as per the global 5G standards and adhere to 5G SAR norms for India. 

With respect to coverage, Motorola has tied up with both of India’s leading network providers, namely Reliance Jio and Airtel to deliver the most complete and advanced 5G experience for consumers in India. The brand’s 5G smartphones are equipped with cutting-edge AI technology to provide enhanced coverage even in low-network areas, indoors and basements, etc. 

Being the first OEM in the world to launch a 5G capable smartphone, Motorola has extensive knowledge and understanding of 5G technology, enabling them to provide the most advanced 5G features to Indian consumers across price points. Additionally, the entire 5G portfolio including affordable 5G smartphones such as moto g62 5G and recently launched moto g73 5G come with advanced hardware and software capabilities to deliver the most reliable, fast, secure, and comprehensive 5G coverage to users. 

Speaking on this achievement, Mr. Prashanth Mani, Executive Director, Motorola Asia Pacific, said, “With the rapid adoption of 5G technology in India, Motorola is proudly ahead of the curve by offering the most advanced 5G smartphones with the fastest data speeds, most comprehensive connectivity, and coverage across our entire product portfolio. Our 5G devices are further optimised with industry leading hardware and software features that help us deliver an unparalleled 5G experience for consumers across price points. This recognition is a testimony of our ongoing commitment to meaningful innovation and excellence; and we are committed to further expand our 5G portfolio in 2023, allowing ever more consumers to experience Motorola’s leading 5G products.’’ 

Sharing his views on the report, Mr. Faisal Kawoosa, Chief Analyst and Founder, Techarc said, “Consumers recognize the need to prepare for the future with 5G, but to fully grasp its potential, hassle-free and convenient 5G experiences are essential. All bands and architectures must be supported by a handset, as well as all crucial characteristics such as processor, RAM, display size/type, and battery capacity, for a complete 5G experience. Based on our analysis using the 3C framework, which considers connectivity, coverage, and capability, Motorola 5G smartphones rank highest. These brands' 5G smartphones are better suited to meet consumer expectations for user behavior. However, for other brands in the Rs 10,000 to 30,000 range, where 72% of 5G smartphone purchases are expected to occur in the next few years, limitations in coverage may potentially arise, particularly when roaming, as they may not support all bands used in 5G networks globally.” 

Here is a complete list of Motorola 5G smartphones available online and at retail across India: 

moto g series: moto g73 5G, moto g62 5G, moto g82 5G, moto g71 5G, moto g51 5G 

motorola edge series: motorola edge 30, motorola edge 30 pro, motorola edge 30 fusion, motorola edge 30 ultra 

NUVOCO Vistas Announces Its Financial Results For Q4 FY23 & FY23


* Consolidated revenue improved 12% QoQ to ?2,929 crores 

* Consolidated cement sales volume improved 17% QoQ to 5.2 MnT 

* Consolidated EBITDA improved 41% QoQ to ?383 crores 

* Consolidated Net debt declined by ?751 crores to ?4,414 crores from December 31,2022 

Nuvoco Vistas Corp. Ltd., a leading building materials Company in India, announced its audited financial results for the quarter and year ended March 31, 2023. With over 23 MTPA of combined installed capacity, Nuvoco Vistas Corp. Ltd. is the fifth largest cement group in India and amongst the leading cement players in East India. 

Consolidated revenue from operations improved by 14% YoY to ?10,586 for the year ended March 31, 2023. Consolidated cement sales volume improved 5% YoY to 18.8 MnT in FY23. PAT (Profit after tax) for FY23 stands at ?16 crores. 

The company stays committed to its sustainability initiatives by concentrating on raising the consumption of alternate fuel with an exit rate of 12% TSR (Thermal substitution rate) in FY23. With persistent emphasis on blended cement, Nuvoco has one of the highest cement to clinker ratios in the industry (at 1.82 in FY23). More than one-fifth of the company's power consumption comes from clean energy sources, enabling us to minimize our environmental impact and maximize stakeholder value. 

Announcing the results of the quarter, Mr. Jayakumar Krishnaswamy, Managing Director of Nuvoco Vistas Corp. Ltd. stated, “The macroeconomic indicators demonstrate a positive outlook for the sector as annual consumer inflation in India eased to 5.7% in March-23 and fuel prices have moderated from their recent highs. Manufacturing and investment activity is expected to increase in the economy due to the Government's emphasis on capital expenditure, better capacity utilization in manufacturing, double-digit credit growth and moderated commodity prices. With the Government's continued focus on developing infrastructure and rural housing, cement demand is expected to remain strong in FY24.” 

He further added, “We have increased our market share for premium products to 36% on trade volumes in FY23 and this will continue to be a major thrust area for us. Our growth projects in the north, including Bhiwani's 1.2 MTPA cement capacity expansion and debottlenecking at Nimbol, are progressing well and will help us establish a stronger presence in the region. Ready-Mix Concrete (RMX) indicates growth momentum, and we are actively ramping up pan-India plant operations. Our commitment to this business is demonstrated by the back-to-back commissioning of the Guwahati and Coimbatore plants”. 

Mirae Asset’s NBFC In Pact With Investment Platform “FundsIndia” To Lend Against Securities To Investors


Mirae Asset Financial Services (India) has inked a pact with FundsIndia to provide loan against securities on the FundsIndia platform through an entirely digital process.   

This credit facility is available on FundsIndia investor platform and soon will be released on their partner platform as well. FundsIndia partners will also be able to offer the product to their investors digitally via the FundsIndia partner platform.     

As part of the deal, investors will be able to pledge their mutual fund units of different asset management companies (AMCs) with both CAMS and KFintech – the Registrar & Transfer Agents (RTA) to avail loan against mutual funds. Customers can also pledge shares from a large list of approved shares held in Demat account with NSDL only.   

The investors will get the option of creating an overdraft facility against their mutual funds and shares on the FundsIndia portal at 9% p.a. and with a fixed processing fee of Rs 999 plus taxes that will help them manage their liquidity without redeeming their investments. 

“We have so far onboarded 400 plus mutual fund distributors as our channel partners and the business from them has grown significantly in the last quarter. Now with FundsIndia making available our product on their website and mobile app, we will be able to reach out to a large number of investors that they cater to, and I am confident that a large number of investors will take advantage and avail loan against mutual funds/ shares to take care of their short term money requirement. Currently, 30% of our clients are sourced by channel partners. I expect this number to go up significantly with partners like Fundsindia coming on board.” said Krishna Kanhaiya, Chief Executive Officer, Mirae Asset Financial Services. 

Excited with the collaboration Mr. Girirajan Murugan, CEO, FundsIndia said, “We are delighted to announce that we at FundsIndia have partnered with Mirae Asset Financial Services to provide our investors with greater access to credit against their securities. This partnership marks a momentous milestone for both firms and is sure to benefit thousands of investors across India. 

Our collaboration will ensure that our investors can access credit facilities in a reliable and convenient manner. We are committed to providing a seamless and hassle-free digital experience to our customers and look forward to working together to make this a reality. 

We are confident that our partnership with Mirae Asset’s NBFC arm will be a great success and are excited to provide our investors with a wider range of credit options. We believe this will open up new opportunities for investors and help them achieve their financial goals. 

We thank Mirae Asset Financial Services for their trust in us and we look forward to continuing our successful collaboration." 

FundsIndia and Mirae Asset Financial Services leverage digital technologies to provide financial products to their customers. FundsIndia is India's friendliest online-only investment platform with 14+ years of excellence in enhancing the investment experience for users. Mirae Asset Financial Services launched on 1st July 22 has onboarded over 400 mutual fund distributors across 50+ cities with the help of their digital partner module. Financial advisors have found loan against securities ideal where they can provide their investors with a solution to generate liquidity without having to redeem their investments. Both FundsIndia & Mirae Asset Financial Services teams are very optimistic that investors will find loan against securities very useful and expect the product to be accepted by a large number of investors.  

About Mirae Asset Financial Services (India) Pvt. Ltd. 

Established in 2020, Mirae Asset Financial Services (India) Pvt. Ltd. is a registered Non-Banking Financial Company (NBFC) with the Reserve Bank of India. MAFS is committed to serving modern-day consumers’ financial requirements in a fast, convenient & transparent manner.   

About FundsIndia. 

FundsIndia is India’s first online-only investment platform which provide easy access to a wide range of investment products like mutual funds, corporate fixed deposits, stocks from the BSE, cash and F&O from NSE and much more in one convenient online location. One can also find the solution to their insurance requirements on MeraSuraksha, a dedicated insurance platform powered by Fundsindia. Built on robust technology, FundsIndia is India’s friendliest online-only investment platform with over Rs.10,000 crores investment by 25 lakhs+ investors in over 2,000 cities across India and 66+ countries with an AUM of over $1 Billion. The platform is registered with entities such as the Association of Mutual Funds in India (AMFI), the Bombay Stock Exchange (BSE), the Credit Information Bureau Limited (CIBIL), and the Central Depository Services Limited (CDSL), and the Central Insurance Repository Limited (CIRL) .

A Delegation Of Award Winners From Bhutan Startup Summit With Members Of CII Eastern India Visit The Webel-Fujisoft-Vara (CoE)


~ The visit enabled an exposure cum orientation being given to the Bhutanese startups in India and provided a platform to discuss potential engagement opportunities with CoE ~ 

Marking a significant development in the startup ecosystems of two countries, namely, India and Bhutan, a delegation comprising the award winners from the maiden Bhutan Startup Summit along with members of the CII Eastern India visited the “Webel-Fujisoft-Vara Centre of Excellence”: Industry 4.0 recently, to understand the requirements of the Bhutanese startups and discussed various levels of engagement from providing 3D manufacturing solutions for their new product designs (Design to mass manufacturing of their packaging solutions) to providing specific data analytics solutions for their marketing and sales functions. The visit which facilitated an exposure cum orientation being given to the Bhutanese startups in India, also provided a platform to discuss potential engagement opportunities with CoE, especially in the field of imparting High-end technology training to the students, working professionals, and to the members of the Bhutan Chambers of Commerce & Industry.  

The CoE has the best-in-class infrastructure in multiple technologies with the latest hardware, software, training modules, best-in-the-class faculty members, Industry collaboration, hands-on training, and funding opportunities for startups to truly make it the Innovation hub of India. The CoE collaborates with the best Institutions, both in terms of academics and corporates to ensure that we provide the most relevant content. Teaching methodologies are heavily geared towards experiential learning. 70% of the learning is hands-on with opportunities to work on and solve real business problems. 

It is noteworthy to mention here that the Governments of India and Bhutan are working to connect the startup ecosystems of the two countries for mutual benefit. DPIIT, Startup India, and CII in partnership with the Embassy of India, Thimphu had organized the first ever India – Bhutan Startup Summit on 29 February 2020 in Thimphu, Bhutan. Mr. Piyush Goyal, Hon’ble Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, Government of India had then led a high-level Indian delegation and inaugurated the 1st edition of the summit. 

The CoE is a state-of-the-art facility in Kolkata developed by Fujisoft Vara Private Limited, a joint venture between Fujisoft Inc., Japan and Vara Technology, India. It is one of India’s first platforms that harnesses the full scope of the technologies of Industry 4.0, namely, Data Science, Cybersecurity, Embedded Systems/ IoT, and Additive Manufacturing – all under one roof. It has tied up with several global organizations and leading technology companies - both to provide the infrastructure, hardware, and software as well as academic support and certification. Some of the companies in collaboration include Intel, nVidia, Dassault Systemes, Stratasys, Trend Micro, Fortinet, IMI Israel, Think Cyber, Israel, Boston Training Academy and Boston IT Solutions to name a few. 

About Webel 

Webel (West Bengal Electronics Industry Development Corporation) was incorporated in 1974 to shape the Electronics Industry in West Bengal. With the introduction of the Information Technology Policy of Government of West Bengal in 2000, Webel fast adapted itself to function as the nodal agency entrusted with the responsibility of bringing West Bengal to the forefront of information technology in India by way of taking a number of proactive initiatives along with facilitating Private Sector Participation in the sector. 

About Fujisoft Inc., 

Fujisoft Inc., with offices across twelve countries in the world, is Japan's largest independent system integrator with over 15,000 employees and revenues of over US$2.57 billion. Over the last 51-plus years, Fujisoft has been instrumental in introducing multiple technologies and solutions to the worldwide market. Fujisoft's core competency lies in Embedded and Control technologies, AI, Cloud Computing, Robotics, and other areas. Fujisoft has been the preferred solution provider for various Fortune 500 companies and governmental agencies across the world. 

About Vara Technology 

Vara Technology is the front-runner in leveraging world-class technology and aligning state-of-the-art IT strategies to drive business value and bring about tangible outcomes. It offers solutions in Blockchain, IoT, Cyber-security, Facial Recognition, Application Services and Analytics. It is also a leading solution provider in the Roads & Highways and Logistics industry with over 300+ Lanes and 17+ operational ports. Vara serves clients across India with its offices in three cities. 

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