Bharatmatrimony Creates A Compelling Film About Woman's Safety on Holi Festival

~’Some colours don’t wash away easy’ – India’s leading online matrimonial service’s poignant message carries profound truth this Holi and International Women’s Day~ 

With Holi & Women’s Day falling so close to each other, Matrimony.com highlighted the perfect message for this season – take a woman’s consent before playing Holi with her. On the occasion of International Women’s Day and Holi, India’s matrimony giant seeks to spotlight this issue through the campaign. 

The video shows a woman washing her face which is full of Holi colours. As the colours fade, we see another face, radiating pain and unsettled anger – in reaction to misbehaviour and harassment meted out in the name of festivity. The campaign spotlights a disturbing statistic from Times of India – 34% of women who have faced harassment during Holi have stopped playing it. This video seeks to emphasise the need to make Holi safer for women by seeking their consent before celebrating with them and not use it as an excuse for any kind of physical assault. 

Created in partnership with Wondrlab, the visual execution was inspired to bring to life this heart-wrenching reality behind the festival of colours. Bhavesh Kosambia and Rahul Chandwani, Content Leads at Wondrlab said, “We were shocked to realize that so many women had in fact stopped playing Holi due to this behaviour.” 

Commenting on the underlying message, Arjun Bhatia, Chief Marketing Officer, Matrimony.com, said, “As a brand and platform, we have always focused on creating safer spaces for women. So when misbehaviour, assault and harassment are on the rise during a popular festival like Holi, we knew we had to urge the public to take notice and make a change especially when it’s falling on Women’s day. We hope this campaign stirs conversations and action towards making Holi safer, more colourful for Indian women, too”. 

To watch the video, click on the links below. 

https://youtu.be/hTFoB94dnNQ  

https://www.facebook.com/watch/?v=1264517554153223 

https://www.instagram.com/reel/CpdUg2LMcwO/?next=%2Fwondrlabindia%2F 

TAFE Launches Massey Ferguson 8055 MAGNATRAK In Karnataka

·  Best suited for heavyduty operations like sugarcane haulage, construction material and heavy tonnage loads

·  Heavy Haulage Specialist tractor with a high torque engine, international design and styling, low operating cost

·  Compatible with a wide variety of agricultural applications like reversible mould board plough, baler and thresher

World’s third largest tractor major, TAFE - Tractors and Farm Equipment Limited, the manufacturer of Massey Ferguson tractors launched the revolutionary MAGNATRAK series, at the MAGNA Sugarcane Carnival in Belgaum, Karnataka, setting new benchmarks in the tractor industry. The brand new Massey Ferguson 8055 MAGNATRAK in the 50 hp range, is the first of the MAGNATRAK

Series - an extraordinary range of tractors with world-class design and styling, advanced technology, unmatched power, incredible performance and utility, at low operating cost, ideally suited for heavy haulage operations, especially sugarcane.

On the launch of the MAGNATRAK series in Karnataka, Mallika Srinivasan, CMD - TAFE, said, “For over sixty years, TAFE and the Massey Ferguson brand have shared a deep and strong bond with the farmers of Karnataka. Karnataka is a state of progressive farmers who are rapidly adopting latest technologies to increase productivity and derive enhanced value from their farming operations. To meet their key aspirations of power, style, comfort and performance, TAFE launched the new MAGNATRAK series. We are honoured to introduce the premium heavy haulage specialist tractor - the MAGNATRAK in Karnataka.”

Powered by the superior MAGNATORQ Engine, this premium haulage specialist tractor offers maximum torque and high fuel efficiency. With the class highest torque of 200 Nm, the tractor can easily pull heavy trolleys, both off-road and on-road. The engine and the transmission are well-tuned to deliver exceptional productivity with high road speeds resulting in more savings, faster load completion cycles and high fuel efficiency.

One of the key highlights of the MAGNATRAK is the precision MF Dura Cool Brakes with Slope Assist System that provides best-in-class braking efficiency even on a downward slope with heavily loaded trolley, better control and unmatched safety.

The world-class styling and design make MAGNATRAK series the “The BOSS of Tractors”. The state-of-the art MAGNA Styling has sophisticated elements that include an aerodynamic single-piece bonnet with a

one-touch front opening system. The spacious platform, stylish looks, modern steering wheel and an adjustable seat mark the gold standard of operating comfort. An industry first, the MF 8055 comes with powerful projector headlamps along with Tri-LED for better visibility and more brightness at night.

Best suited for heavyduty operations like sugarcane haulage, construction material and other heavy tonnage loads, the MAGNATRAK series is well-compatible with a wide variety of agricultural applications like reversible mouldboard plough (RMB), rotavator, post-hole digger, threshers and newer applications like the baler as well.

MAGNATRAK’s higher ground clearance helps in easy navigation of the tractor, even while crossing bunds and uneven roads. Its longer wheelbase ensures stability and prevents front lifting while pulling heavy loads. The high PTO placement offers superior performance with a wide variety of PTO operated implements. Safety guards for radiator and silencer further make the MAGNATRAK an extremely safe and dependable tractor.

The user-friendly and novel features of the MAGNATRAK bring together advanced technology and seamless experience, custom-made for the Indian soil.

About TAFE: tafe.com

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of about 180,000 tractors, TAFE is one of the leading exporters of tractors from India with a turnover above INR 10,000 Crores. TAFE manufactures a range of tractors, in both the air-cooled and water-cooled platforms, and markets them under its four iconic brands - Massey Ferguson, TAFE, Eicher, and the Serbian tractor and agricultural equipment brand - Industrija Mašinai Traktora (IMT). Acclaimed for their quality and dependability, TAFE’s products and services are present in over 100 countries across the world, including developed countries in Europe and the Americas.

Besides tractors and farm machinery, TAFE manufactures silent gensets, agro and industrial engines, hydraulic pumps and cylinders, gears and transmission components, and has business interest in vehicle franchises and plantations. TAFE recently acquired the Indian interior systems business of FAURECIA, part of Group FORVIA - the French global automotive supplier.

TAFE is committed to the Total Quality Movement (TQM). In the recent past, various manufacturing plants of TAFE have garnered numerous ‘TPM Excellence Awards from the Japan Institute of Plant Maintenance (JIPM), as well as several other regional awards for TPM excellence. TAFE became the first Indian tractor manufacturer to win the Frost & Sullivan Global Manufacturing Leadership Award in 2018, being recognized with the ‘Enterprise Integration and Technology Leadership Award and two ‘Supply Chain Leadership Awards'. In recognition of its outstanding contribution to engineering exports, TAFE has been named the ‘Star Performer - Large Enterprise (Agricultural Tractors)’ at the 40th EEPC - Engineering Exports Promotion Council of India - Southern Region Awards (2015-16), for the 21st time in a row. TAFE has also been conferred the ‘Regional Contributor Award’ for quality supplies from Toyota Motor Company, Japan, and the ‘Manufacturing Supply Chain Operational Excellence - Automobiles Award’ at the second Asia Manufacturing Supply Chain Summit for its supply chain transformation in 2013. TAFE's tractor plants are certified under ISO 9001 for efficient quality management systems and under ISO 14001 for environment-friendly operations. 

Union Bank of India Launches ‘Women Cancer Care Solution - Pink Health’ Powered By ManipalCigna Health Insurance

On the occasion of International Women’s Day, Union Bank of India, one of the leading public sector banks, today launched a specialized ‘Women Cancer Care Solution - Pink Health’ powered by ManipalCigna Health Insurance. This specialized women cancer care insurance solution is exclusively designed for Union Bank of India customers to provide coverage for breast cancer, cervical cancer and ovarian cancer treatment.

Several studies show that cancer survivors experience above average rates of medical hardship. Stress over unpaid bills and treatment delays due to costs could lead to changes in health behaviors and jeopardize treatment outcomes. Thus, to help take away the financial burdens of its customers and for greater peace of mind before unexpected illness strikes, Union Bank of India has launched this exclusive value-based affordable insurance solution for women.

Speaking on the launch of women-centric cancer care insurance solution, Ms. A. Manimekhalai, Managing Director and CEO of Union Bank of India, said “At Union Bank Of India, we believe in the empowerment of women and are committed to secure the financial well-being of those who bank with us. Thus to empower women with better healthcare experience, and provide financial support for cancer treatment, we’re delighted to launch ‘Women Cancer Care Solution - Pink Health’ powered by ManipalCigna Health Insurance. All existing and prospective customers of the bank are eligible to obtain this women cancer care insurance solution for a nominal premium. Under the scheme a customer can be insured between Rs 10 lakh to Rs 30 lakh and the scheme provides lumpsum payout upon diagnosis of breast cancer, cervical cancer and ovarian cancer.”

Commenting on the launch, Prasun Sikdar, Managing Director and CEO of ManipalCigna Health Insurance Co Ltd said, “At ManipalCigna, our priority is to focus on providing affordable, predictable and simple health insurance products to every customer segment in India and we feel privileged to be associated with a trusted brand like Union Bank of India who shares our vision to provide better healthcare financing experience to customers through customized solutions and high quality services. Keeping in line with this, we are pleased to launch a Women Cancer Care Solution - Pink Health exclusively designed for Union Bank of India, to extend quality healthcare to the banks increasing number of customers. We are confident that with the bank’s widespread branch network we will be able to reach out to a larger customer base and further bolster health insurance penetration in the country.

Medical bills incurred from unexpected illnesses are a significant source of stress that can affect patients’ recovery. Many cancer patients have to regularly visit the hospital for treatment, they might also worry about losing their job or income as they have to take significant time off work to recover. This is why it’s especially worth considering opting for a good cancer care financing solution to receive the best treatment, and help make the hospitalization process easier financially while undergoing recovery. This specialized women cancer care insurance solution by Union Bank of India offers some pink-tastic benefits to cater to women’s unique health needs and provides financial coverage for cancer treatment so women can always stay in the pink of health.

For detailed information about ‘Women Cancer Care Solution - Pink Health’, kindly visit your nearest Union Bank of India branch.

Union Bank of India has taken master policy from ManipalCigna Health Insurance Company Limited under ManipalCigna Lifestyle Protection Group Policy.

About Union Bank of India

Union Bank of India is one of the leading public sector banks of the country. The Bank is a listed entity and the Government of India holds 83.49 percent in Bank’s total share capital. The Bank, having its headquarters at Mumbai (India), was registered on November 11, 1919 as a limited company. Andhra Bank and Corporation Bank were amalgamated into Union Bank of India with effect from 01.04.2020. Today, it has a network of 8,700+ domestic branches, 10,900+ ATMs, 16,200+ BC Points serving over 153+ million customers with 76,000+ employees. The Bank also has 3 branches overseas at Hong Kong, Dubai International Financial Centre (UAE) & Sydney (Australia); 1 representative office in Abu Dhabi (UAE); 1 banking subsidiary at London (UK); 1 banking joint venture in Malaysia; 4 para-banking subsidiaries (domestic); 2 joint ventures and 1 associate - Chaitanya Godavari Gramin Bank. Union Bank of India is the first large public sector bank in the country to have implemented 100% core banking solution. The Bank has received several awards and recognition for its prowess in technology, digital banking, financial inclusion, MSME and development of human resources.

About ManipalCigna Health Insurance Company Limited

ManipalCigna Health Insurance Company Limited is a joint venture between Manipal Group, an eminent player in the field of healthcare delivery and higher education in India, Cigna Healthcare, a global health services company with over 200 years of experience. ManipalCigna is headquartered out of Mumbai and has 76 branch offices covering major metros and towns. The company has built a strong multi-distribution network of over 48,000 agents and 500+ distribution partners across the country. ManipalCigna also has tie-ups with 13 leading Banks for distributing health insurance solutions and has a network of over 7500 hospitals across cities including tier I, tier II and tier III towns in India. ManipalCigna Lifestyle Protection Group Policy (UIN: MCIPAGP21235V032021). To learn more, visit www.manipalcigna.com

Dr Paul Salins Appointed New Vice Chairman Of The Research Trust

SKAN Research Trust, founded by ASHOK SOOTA, announced today the appointment of DR PAUL SALINS as Vice Chairman of the Trust.  Dr Salins is the Medical Director and Sr. Vice President of Narayana Health – Mazumdar Shaw Medical Centre and also Managing Director, Mazumdar Shaw Medical Foundation.

With this appointment, the Governance structure of SKAN will comprise of:

Ashok Soota – Chairman & Managing Trustee

Davis Karedan – Vice Chairman & Trustee

Paul Salins – Vice Chairman

SKAN is India’s only not-for-profit medical research trust.  The focus of SKAN is to work on transformational technologies changing the future of medicine.  These include gut microbiome, human genomics, stem cells and bioinformatics/modelling.  All these technologies will be applied to the areas of ageing and neurological ailments to achieve breakthrough therapies.

Ashok Soota, Chairman of SKAN, said, “we are delighted to have Paul as a key member of our Governance team and bring his vast expertise for the development of SKAN.”

Paul Salins said, “I am delighted to be a member of the apex governance group in SKAN.  I am very impressed with the long-term orientation of SKAN and look forward to contributing to its Mission and 10-year goals.”

Dr. Salins work on the systems approach to drug discovery to arrest or reverse lifestyle and ageing-related Chronic diseases early, during its continuum has led to a genre of “interceptive therapeutics”. In the area of computation, Professor Salins terms his work “predictability before knowability” Creating intuitive AI/machine learning systems for the analysis of large, complex data clusters and adaptive systems as the foundation for pattern-based topologic analytics and inverse kinematics.

About SKAN

SKAN is a not-for-profit medical research trust, started on April 5, 2021, in Bengaluru, India.  SKAN is engaged with research on Ageing and Neurological areas.  SKAN is keen to be the harbinger of breakthrough therapies, which will transform medicine through its expertise on gut-microbiome, human genetics and stem cells.

SKAN has made enormous progress in a brief period. SKAN has created partnerships with leading institutes such as IIT-Roorkee, Centre for Brain Research, Narayana Health, National Institute for Mental Health & Neurosciences (NIMHANS) and The University of Trans-Disciplinary Health Sciences and Technology (TDU).  SKAN is also leading projects on the impact of gut-brain axis on predictability of heart attacks and strokes and the SHARPP projects where Dr Yogesh Shouche is the Chairperson of the Consortium. 

Deliveroo CEO Visits India Development Centre To Mark Anniversary Of Hyderabad Tech Hub

Deliveroo's CEO Will Shu, is making his first-ever visit to the Deliveroo India Development Centre (IDC) in Hyderabad. The visit demonstrates the centre's important role in Deliveroo's global technology organisation and its vision to become the definitive global online food platform. 

During his visit to India, CEO Will Shu met with various stakeholders, including Mr. K.T. Rama Rao, Minister of Information Technology, Municipal Administration and Urban Development, and Industries and Commerce, and Mr. Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments of the Government of Telangana, and Mr. Gareth Wynn Owen, British Deputy High Commissioner Hyderabad to discuss IDC’s milestones and achievements over the past year, priorities for 2023 and growth plans. 

The IDC, launched in March 2022, is Deliveroo's largest tech hub outside the United Kingdom and has since made significant progress on its multi-year plan to build a world-class engineering team in India. The centre currently comprises 140 employees and is expected to exceed 200 by the end of 2023. Deliveroo has also expanded beyond Hyderabad to access leading tech talent across other metros like Bangalore, Gurgaon, and Mumbai, through shared space partner (Cowrks). 

The IDC provides multi-disciplinary support to Deliveroo's global technology team in the UK, embedding themselves within UK-based teams in the global Care & Trust, Financial Systems, Consumer, Delivery, Grocery, Platform, Restaurants, and Product Engineering teams. Working together on integrated projects, the IDC tech team works on a wide range of exciting tech solutions, including enhancing the customer experience, improving navigation of the grocery experience, improving promotions targeting and developing Deliveroo’s advertising platform.  

Will Shu, CEO, and Founder, Deliveroo said, “I’m excited to see the  success of Deliveroo's India Development Centre over the past year, which is a vital part of our global tech org. Technology enables us to continuously improve our consumer value proposition at a hyperlocal level, optimises the end-to-end order journey for all three sides of our marketplace, in real-time, and provides the infrastructure to scale our business efficiently. I look forward to strengthening our presence in India further in 2023 and to building a world-class team that drives our vision of being the definitive food company.”

After completing one year of operations in Hyderabad, the IDC will continue to expand and focus on improving Deliveroo’s proposition for each side of its marketplace, using technology to drive forward company objectives. The Centre will focus on hiring the right talent, hiring and developing those in leadership positions and diversify functions. Academic partnerships is also a priority for IDC in 2023, and the company aims to attract a diverse mix of talents from leading universities across India. 

Deliveroo has made an impactful progress with its presence in India and plans to develop innovative products and systems that will deliver superior experiences for its millions of customers, 176,000 restaurants and grocery partners, and around 150,000 riders across 10 markets: Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

About Deliveroo: 

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Photo Caption; (Left to Right): Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments of the Government of Telangana, K. T. Rama Rao, Minister of Information Technology, Municipal Administration and Urban Development, and Industries and Commerce, Telangana, Gareth Wynn Owen, British Deputy High Commissioner Hyderabad, Will Shu, CEO and Founder, Deliveroo, Sashi S, VP of Engineering, Deliveroo, Devesh Mishra, Chief Product and Technology Officer, Deliveroo, and Dan Winn, Chief Technology Officer, Deliveroo.

Birlasoft Recognized As Leader In Data Management And Cloud Computing Services In The ISG Provider LensTM Oil And Gas Industry

*  Identified as ‘Rising Star’ in the ‘Next-Gen IT/OT’ Services

Birlasoft Ltd [BSE: 532400, NSE: BSOFT], part of the USD 2.8 billion diversified C.K. Birla Group, and a global enterprise digital and IT services company, has been recognized as a ‘Leader’ in ‘Data Management and Cloud Computing’ Services and ‘Rising Star’ for the ‘Next-Gen IT/OT’ Services in North America, in the ISG Provider LensTM Oil and Gas Industry – Services and Solutions Report 2023. It has also been identified as the ‘Product Challenger’ under the ‘Enterprise Asset Management’ Services.

The report recognized Birlasoft as a ‘Leader’ in ‘Data Management and Cloud Computing’ Services for having strong resources across data management, analytics, and cloud computing, deployed on various oil and gas projects. It has partnerships with leading cloud platform providers and more than 10 years of experience in providing cloud offerings such as consulting, application migration and modernization, and cloud innovation.

Birlasoft has over 2,500 resources across data management, analytics, and the cloud. It is also building a data governance practice as an extension of its MDM services.

Birlasoft was identified as a ‘Rising Star’ in the ‘Next-Gen IT/OT’ Services for investing heavily in its digital platforms and application strategy. It has developed its own platforms for IT/OT to help oil and gas companies manage operations and performance. It has extensive capabilities in SAP services because of its full spectrum of I.T. offerings. It builds focused solutions with leading oil and gas and technology companies and plans to expand its technology solutions to serve it’s clients even better. As a part of its digital platforms and application strategy, it has developed the IT/OT IntelliAsset - Analyze and Action Platform. It also has partnerships with leading OT players such as Dassault, Infor, PTC, and Siemens.

Roop Singh, Chief Business officer, Birlasoft said, “We have over 20 years of experience of providing IT/OT industry solutions to energy customers. We have various engineering modules, which are digital-led integrated tools that provide operation status and ensure performance monitoring across the oil and gas value chain.”

To be identified as Leader for Data Management and Cloud Computing Services and Rising Star for Next-Gen IT/OT’ Services is a testimony of our expertise and commitment. We continue to invest in digital platforms and application strategies to bring even greater value to our customers,” added Roop.

Swadhin Pradhan, Lead Analyst, ISG Provider Lens™ said, “Birlasoft is focused on expanding the oil and gas business through partnerships and its own solutions. With continued investment in digital platforms, application strategy and partnerships with leading OT and cloud platform providers, the company has established a strong base to further double down on the oil and gas industry.”

About Birlasoft

Challenge The Norm

Birlasoft combines the power of domain, enterprise, and digital technologies to reimagine business processes for customers and their ecosystem. Its consultative and design thinking approach makes societies more productive by helping customers run businesses. As part of the multibillion dollar diversified The CK Birla Group, Birlasoft, with its 12,500+ professionals, is committed to continuing its 160-year heritage of building sustainable communities. For further information, visit www.birlasoft.com

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud, and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

Practical Technology Gadgets To Gift This Women’s Day 2023

As the majority of India's population, women represent a significant portion of the nation's untapped economic potential. Be it Home or our Workplace women have constantly played a vital role in the growth of the society. International Women’s Day is celebrated to acknowledge the achievements and contributions of women in our daily. Technology has played a significant role in helping women’s hustle and succeed in their life and career in general.

To keep their daily hassles seamless and smooth, here are few gadgets that can simplify the lives of Women’s for your perusal.

Nokia X30 5G

Amidst this gifting frenzy, let this cool sustainable smartphone be your ideal gifting option this women’s day. Nokia X30 is a flagship smartphone, with high-quality features and premium looks. It is equipped with 50MP PureView camera with OIS support, clubbed with a 13MP ultrawide camera making the low-light photos better with Night Mode 2.0 and Dark Vision. One doesn’t have to worry about unlucky spills and splashes as it has IP67 rating which makes it water resistant. Moreover, this flagship phone is made out of 100% recycled aluminium frame and a 65% recycled plastic back, taking a step towards sustainability. Overall, the Nokia X30 is an excellent choice for anyone looking for a high-quality, durable, and reliable smartphone. The perfect gift for a better & Sustainable tomorrow

Nokia T21 Tablet:

The Nokia T21 tablet is the upgraded version of the Nokia T20. Its build quality sets it apart from its rivals, with its all-aluminium chassis a real highlight - It feels durable – as though it can withstand the occasional drop without much fuss. It has long-lasting battery, regular software and security updates, premium European built experience and looks.  Comes with 8MP rear camera with flash + 8MP front camera.  Whether for work or play, this ultimate family-friendly tablet is in it for the long run, plus, it’s loaded with fan-requested features, such as HD video streaming, voice calling, and NFC. With the T21, Nokia has done what it does best. A budget tablet that looks stylish and performs reasonably well considering its price.

Fujifilm Instax Mini 11 Instant Camera

The Fujifilm Instax Mini 11 Instant Camera captures your loved ones’ happy moments in more detail, use a close-up lens at a distance of 35–50 cm to get that perfect shot. They can even snap low-key pictures with only one click. The camera analyses balanced brightness for taking a photo and determines the best setting based on the environment. A perfect gift to capture all those fun moments and cherish them through polaroid pictures.

Fitbit Sense Smartwatch

Fitbit Sense is a fitness-oriented smartwatch, one of the best ones in the market that comes with all the necessary features to keep track of your health. It has an ECG heart rate tracking with alerts for irregular heart rhythms, an EDA sensor to detect stress levels, and even a skin temperature sensor. Also features both Google Assistant and built-in Amazon Alexa. The Fitbit Sense can be a perfect smartwatch to gift the women in your life and remind them to keep a tab on their health.

Dyson Airwrap Hair Styler Complete Set

This beauty gadget is truly an investment, Dyson Airwrap is a fully customisable styling tool to deliver a range of styles for all Indian hair types, without extreme heat. The curling wands and accessories are where the magic really happens. Dyson Air Wrap has something for every hair type (basically a saviour for women) and is a daily use gadget, best for those who shoot at home or those who style hair before leaving for work. And it is better to invest in one device than use four or five of the. If your woman is concerned about hair damage with all the experiments they do, then the AirWrap is 100% worth it.