TVS Eurogrip’s Second Edition Of Brunch & Biking Witnesses A Resounding Response In Bengaluru

*BTVS Eurogrip the bike tyre specialist brings together riders to spread awareness on Covid vaccination through the Brunch & Biking event flagged off on Sunday, from Pebbles Lounge, Palace Grounds, Bengaluru 

The second edition of Brunch & Biking from TVS Eurogrip, India’s leading 2&3 wheeler tyre company, received a rousing response in Bengaluru with more than 90 bike riders spreading awareness on Covid vaccination. The first edition of Brunch & Biking was successfully held in Bhubaneswar in November 2021. 

It was a 45 km ride, from Pebbles Lounge, Palace Ground to Nandi Hills, the two-hour ride, through Yelahanka, was an attempt to bring the city’s riding community together to drive awareness on importance of vaccination and in the process also promote the joy of riding.  

Speaking on the occasion, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “Brunch & Biking is an ideal opportunity for us to engage with the thriving biking community at ground level and we are delighted to have successfully completed the second edition of this initiative in Bengaluru. Itineraries are specially curated for every such edition to provide an exciting motoring experience for the adventure-spirited riders coming together for a greater cause.” 

In the coming months, TVS Eurogrip intends to organize similar editions in different cities. For the safety and convenience of the riders, the trip would be accompanied by a motorbike mechanic, doctor on call, first aid kits, and service support.  

About TVS Srichakra Ltd. 

TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the flagship companies of the USD 8.5 Billion TVS Group which is India’s largest Auto Ancillary conglomerate.  With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence. For more information, visit https://www.tvseurogrip.com.  

Photo Caption ;  The second edition of TVS Eurogrip's Brunch & Biking was flagged off from Pebbles Lounge, Palace Grounds, Bengaluru. The participants rode up to Nandi Hills to create awareness on the importance of vaccination. 

Manipal Hospitals, Yeshwanthpur Felicitates 27 Covid-19 Warriors For Fighting Mucormycosis

* The patients from tier-II cities had stepped up to fight the fatal disease through a series of surgeries

In an event today, Manipal Hospitals, Yeshwanthpur, felicitated Covid warriors, aged between 30 and 67, who won their fight against Mucormycosis.  Mucormycosis or Black Fungus is a rare fungal infection, which leads to a massive disuniformity of facial features, and it is highly fatal across all stages. Among all the outlets of Manipal Hospitals, the Yeshwanthpur unit excelled in treating and healing the highest number of patients with Mucormycosis. During the event held on March 15, Manipal Hospitals, Yashwanthpur, applauded all 27 patients who, through their commitment, endurance, and never-say-die spirit, managed to get back to normal or near-normal lives once again.

During the course of treatment of these patients at Manipal Hospitals, Yeshwanthpur, doctors not only conducted reconstructive surgeries on them to develop normal facial structures but also hand-held them through a multi-disciplinary rehabilitation program to help boost their confidence. Thanks to this line of treatment by Manipal Hospitals, Yeshwanthpur, all 27 patients have now been fully restored to good health and are going about their lives.

The surgeries began in mid-May 2020 and lasted till September 2021. Even though all the procedures were completed by September, doctors at Manipal Hospitals had to wait a while to see if the surgeries had the desired effect and benefited the patients.

All of these 27 patients had suffered various types of damages to their faces. Before being brought to Manipal Hospitals, they were treated in multiple ways, including through the use of steroids. But all that did not help. For these patients, the only way to move to normal life was to undergo multiple surgeries. Dr Sreenivasa Murthy TM, Consultant ENT Surgeon, Manipal Hospital Yeshwanthpur, Bengaluru and Dr Anjan Kumar Shah, Consultant Oral and Maxillofacial Surgeon, Manipal Hospital Yeshwanthpur, Bengaluru conducted a series of surgeries for the 27 patients, along with Dr Swathi and Dr Shruthi who are Maxillofacial surgeons. Today, the above-mentioned doctors came together to highlight the positive outcomes through the multidisciplinary clinical approach, and reconstructive procedures that built the confidence for patients to lead a normal life post-treatment.

The majority of these patients hailed from Tier-II cities and were diabetics, which exposed them to Mucormycosis. A few patients hailed from Bangalore too.

A heart-wrenching story among the 27 patients was of 66-year-old Krishna Bai from Yelahanka, who desperately sought effective treatment at various hospitals but to no avail. When Krishna Bai was brought to Manipal Hospitals, Yeshwanthpur, the base of her skull had started falling apart and one of her eyes had dissolved. This senior citizen belongs to a lower-middle-class family, which is financially supported by her working daughter.

Initially, doctors fretted whether they would be able to save this lady’s face or even her life. However, after four consecutive surgeries, she survived the onslaught of the virus which nearly managed to reach her brain. She lives a near-normal life now, though she lost one eye (replaced by a prosthetic eye) and a cheek.

Another inspiring story is that of 30-year-old Shivram, from Mandya, who lost both his jaws to the infection. That hurt the abilities of his teeth, rendering him unable to eat or speak. However, through reconstructive surgery, the upper jaw was replaced on both sides. Now, thanks to the well-functioning jaw, he is able to talk, eat and conduct all other functions required of the jaw, properly.

At Manipal Hospitals, the treatment accorded to these patients included plastic surgeries, which transformed their lives for the better, helping them face the real world once again with confidence.

“We are happy to see so many patients surviving this mutilating disease, thanks to consistent medical attention. We are greatly satisfied at the work done in this regard at Manipal Hospitals, Yeswanthpur,” said Dr. Sreenivasa Murthy TM, Consultant ENT Surgeon, Manipal Hospital Yeshwanthpur, Bengaluru

ABB Predicts Key Trends That Will Change Robotic Automation In 2022

* Post-pandemic acceleration continues for robots in new sectors like

* logistics and retail, and speeds up for EV production

* Adoption of robots driving demand for new skills that require education and training

* Marc Segura, ABB’s new Robotics Division President, outlines the key 2022 robotic trends

With demand for robots growing as companies in multiple sectors look for new ways to enhance their productivity and competitiveness post-pandemic, ABB has compiled a set of growth predictions, looking at key trends driving demand for robots in the coming year.

"The pandemic accelerated far-reaching global mega trends – from labor shortages and supply chain uncertainty, to the individualized consumer and growing pressure to operate sustainably and resiliently – leading new businesses to look to robotic automation,” says Marc Segura, ABB’s newly appointed Robotics Division President. “As technology opens new opportunities for meeting customer demands, new trends will continue to emerge that will further drive demand in areas where robots have traditionally not been used.” 

Based on customer conversations, market research and a global survey of 250 companies across multiple industries, ABB has identified three key trends that will shape the demand for robots in 2022.

Trend 1 – The EV revolution is bringing wholesale changes for automotive manufacturing

With many countries restricting and phasing out the production of combustion engine vehicles over the next decade, the race towards electric cars has accelerated. Manufacturers and their supply chains must tackle the complexity of diversifying into EVs alongside combustion-engine vehicles, to meet varying regulatory frameworks governing EV adoption across the globe. The speed and added flexibility needed will see new and established manufacturers move away from traditional linear manufacturing, towards modular, flexible production.

Segura said: “EV is not about a change only in the powertrain, but a larger transformation to a digitized car. This transition will also see the growing uptake of robots in combination with other technologies, including Autonomous Mobile Robots (AMR’s). This will enable manufacturers to optimize the delivery of components across facilities and enable integrated scalable, modular production cells – methods traditionally associated with e-commerce and consumer goods, but now required in automotive to ensure the necessary flexibility to meet varying levels of demand.”

Another major shift will see battery manufacturing brought closer to vehicle assembly, to meet sustainability and regional requirements, which in most cases requires all-new facilities.

Trend 2 – The E-commerce boom will accelerate

Consumer behavior and expectations are driving companies to find new ways to satisfy demand, developing new channels through omnichannel retailing and adapting their production lines and distribution processes to enable personalization of both products and delivery. Fulfilling these requirements has seen thousands of robots installed worldwide where they were not used just five years ago, and this rapid rate of automation will continue in 2022 driven by a combination of consumer trends and a growing shortage of labor. 

“This trend will see the growth of lighter, smaller robotic applications, enabling the expansion of automation into new areas of warehousing and distribution operations. As Artificial Intelligence in robotics matures and learning robots become mainstream, expect to see these technologies deployed alongside AMR technologies, orchestrated and managed by intelligent software to provide enhanced flexibility, speed and efficiency,” Segura continued.

Trend 3 – More robots will appear in more places – and workers will need new skills

Smaller, more affordable, and easy-to-use robots, such as ABB’s YuMi®, GoFa™ and SWIFTI™ cobots, are helping to remove many of the barriers previously preventing companies from investing in robots. This is seeing an acceleration of robots in general industry and small and medium-sized enterprises as companies seek new ways to automate different tasks. 

Segura continued: “As we look beyond 2022, we see an ever-greater emphasis on connectivity and data acquisition as key enablers of future manufacturing. Data collected from intelligently automated processes will be analyzed by producers to make more informed decisions. At the same time, more advanced and responsive simulation and programming software tools, such as those in ABB’s RobotStudio®, will cover the entire life cycle of robotic applications – from commissioning to onstream productivity – using AR and VR tools to simplify automation for customers.”

The enhanced ability of robots to work directly alongside humans, share tasks and learn through AI is also making it easier for companies to adopt intelligent automation in new environments, such as construction, healthcare laboratories and restaurants and retail. 

In a future with a high prevalence of robots in workplaces, engineers and staff will need to be retrained and more robotic training will be demanded in schools, colleges and universities, for the skills to program, operate and maintain robots for an automated future.

A decade of change

The trends outlined for 2022 are the latest chapter in the ongoing transformation of robotic automation which is seeing a rapid acceleration and adoption of robots across industry.

“While automation has always been about productivity and quality – scaling up, doing more – the shifts we’re witnessing today (the greatest in a generation) mean that flexibility and simplicity are key to success,” concludes Marc Segura. “Today, flexibility is essential – it is a strategic need, essential across the entire value chain: from manufacturing and logistics through to the point of consumption. Robotic automation is a vital enabler of this flexibility.

“ABB’s goal is to help our customers achieve this flexibility and add value to their businesses by driving innovation to create new possibilities with robotics, mobile robotics and machine automation, supported by the digital services and training they need to get the most from their investment.”

ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com

ABB Robotics & Discrete Automation is a pioneer in robotics, machine automation and digital services, providing innovative solutions for a diverse range of industries, from automotive to electronics to logistics. As one of the world’s leading robotics and machine automation suppliers, we have shipped more than 500,000 robot solutions. We help our customers of all sizes to increase productivity, flexibility and simplicity and to improve output quality. We support their transition towards the connected and collaborative factory of the future. ABB Robotics & Discrete Automation employs more than 11,000 people at over 100 locations in more than 53 countries. go.abb/robotics

Simpl Fortifies Its Data Science Team; Appoints Robin As The New Principal Data Scientist

Simpl, the market leader in 1-tap checkout, today announced the appointment of Robin as Principal Data Scientist. Robin has served as a Lead Scientist - Analytics Science in his previous role at FICO USA.

His new role at Simpl includes creating high-impact Data Science and anti-fraud projects in close coordination with other stakeholders. He will be working as a technical consultant to product managers from different departments.

Robin comes with over 14 years of robust experience in building AI solutions for a range of industries. During his time at FICO, he was instrumental in developing the FICO Cognitive Analytics toolkit using advanced machine learning algorithms. Robin’s areas of expertise include developing anti-fraud solutions for insurance claims, credit cards, and other applications. He has also worked on Clinical Decision Support and Identity Proofing projects.

Commenting on the key appointment, Nitya Sharma, CEO & Co-Founder – Simpl, said, “In the fintech payments industry it is imperative to continuously innovate by deploying new-age technologies. We believe that AI, ML, IoT, blockchain technology, data analytics and other technologies will help us in delivering powerful products and deliver better user experience to customers.  And having seasoned technologists will help us to fast track our product development. In this regard, we are excited to on-board Robin as Principal Data Scientist. He will be instrumental in spearheading anti-fraud initiatives at Simpl.”

Robin, Principal Data Scientist– Simpl, stated, “I’m thrilled to be a part of Simpl’s journey in innovating the digital payments ecosystem and ensuring consumer data protection. I look forward to design and develop a suit of solutions utilizing advanced machine learning algorithms at Simpl and contribute towards Simpl’s commitment of making payment experience simple, safe, and secure for customers.”

Simpl will continue to seek out the best and brightest in the industry in hiring, promotion, and business practices. Simpl is committed to the simplification and democratization of digital transformation in the payments space in India.

About Simpl

Co-founded in 2015 by Nitya Sharma, Simpl is India’s fastest-growing Buy Now, Pay Later platform meant to make payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 10,000 available merchants and 25 million-plus users pan-India, Simpl envisions creating an inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers.

Simpl is the leading Pay-Later platform in India, providing a full-stack solution for e-commerce conversion. It enables merchants to give customers 1-tap  checkout, buyer protection and a pay-later facility to allow them to feel safe and trusted when shopping online. Through Simpl, merchants can provide consumers with an easy, safe and intuitive user experience.

Vitamin C: Bridging The Immunity Gap For Non-Communicable Diseases (NCDs)

* Alongside good nutrition and diet, increasing the intake of micronutrients such as vitamin C can enhance health outcomes and boost immunity

* Vitamin C is vital for patients with NCDs like diabetes or hypertension, as it can protect end organ damage and improve vascular function[i]

* Additionally, it alleviates seasonal infections[ii] that exacerbate their conditions

The last two years have reinforced the importance of good health and immunity, which is essential not just now but in the longer-term for both seasonal infections and non-communicable diseases (NCDs). NCD prevalence in India is rising at an alarming rate, with morbidity increasing by 83% in the last three decades.[iii] Cardiovascular diseases, cancer, respiratory diseases and diabetes form the leading NCDs affecting Indians, associated with the highest mortality rates.[iv] Two thirds of Indians affected by NCDs fall in the most productive age group (26 to 59 years), as per a 2021 ASSOCHAM report.[v] Of these, diabetes and hypertension have particularly high associated burdens, with a prevalence of 2.9% and 3.6% respectively, across India.

Alongside good diet and nutrition to enable better NCD management, there is a clear need for self-care solutions to maintain optimal health. While a healthy, balanced diet is essential for good nutrition, the country’s nutritional consumption is inadequate on its own, with people’s existing diets contributing to malnutrition and rising NCD incidence.[vi] Vitamin C (or ascorbic acid) remains an essential micronutrient in humans, playing a crucial role in supporting various aspects of the immune system.[vii] As a powerful antioxidant, it also strengthens the body’s natural defences.[viii] 

Dr. Aravinda J, Dr Aravinds Diabetes centre, Bengaluru commented, “Vitamin C is an essential nutrient to boost immunity. It is observed that patients with common NCDs, like diabetes and hypertension, require more vitamin C than others, owing to the high oxidative stress seen in these patients. Specifically, patients with diabetes have 30% lower vitamin C concentrations than non-diabetics. Individuals can boost their regular nutritional intake through vitamin C supplementation, in addition to a rich, balanced diet, comprising citrus foods and tomatoes.”

Dr. Parag Sheth, Director, Global Medical Affairs, Abbott commented, “Vitamin C offers impressive health benefits, such as boosting immunity and antioxidant levels. Abbott is committed to raising awareness on the importance of vitamin C, thereby encouraging adequate daily intake, which can benefit immunity and promotes overall health and well-being. By providing trusted, quality solutions to meet specific local needs, we aim to help people benefit from good health and live better, fuller lives.”

Vitamin C deficiency has been observed across the country, with an estimated 74% and 46% prevalence amongst adults of North India and South India respectively. [ix] The deficiency is commonly observed in people suffering from NCDs, resulting in lower immunity levels to manage their conditions. Common risk factors for vitamin C deficiency include increased age (specifically the geriatric population), malnutrition, exposure to pollution or pollutants like smoke, biomass fuels and high tobacco usage, many of which commonly affect Indians.[x]

Vitamin C also plays a role in alleviating seasonal infections, like cold and flu, during the winter season especially in people suffering from NCDs.[xi] In cardiovascular diseases or hypertension patients, the nutrient can protect end organ damage and improve vascular endothelial function, which helps regulate blood clotting.[xii]

To ensure adequate intake of the micronutrient and benefit from its positive outcomes on one’s overall health, vitamin C supplementation can be beneficial.

Congruent Solutions Inducts Ex-Sify Co-Founder And CEO, R Ramaraj As An Independent Director

Congruent Solutions, leading technology solutions and outsourced plan administration services provider to the retirement plan industry in the US, announced the appointment of industry stalwart R Ramaraj as an Independent Director (Additional Director) on the Board. Ramaraj will be responsible for advising the company on governance and strategic matters.

He brings in more than four decades of experience. He is a serial entrepreneur who has been involved in ventures in IT, cellular and the Internet. He was the Co-Founder and Chief Executive Officer at Sify, the first Indian Internet Company from India to list on NASDAQ. Earlier, he was the Senior Advisor at Sequoia Capital. He is currently Senior Advisor at Elevar Equity. He is a Member of the Board of Governors of the Indian Institute of Management, Calcutta (IIMC). He is on the Board of Olympic Gold Quest (OGQ), a Not-for-Profit organization. He is the first Indian to be invited to the Board of Directors of ICANN (Internet Corporation for Assigned Names and Numbers). He served for six years as an Independent Director. He was a member of the Global Board of Trustees of TiE (The Indus Entrepreneurs).

Commenting on the appointment, Balaraman Jayaraman - President and CEO, Congruent Solutions, said, "Our association with Ramaraj has been long. We are pleased to welcome Ramaraj back on the Board as an Additional Director (Independent) as he is someone who possesses impeccable leadership and has demonstrated an incredible track record in the industry. In his previous association with Congruent as a Board Member and mentor, he played a critical role in shaping the roadmap for the company. We are sure that Congruent will greatly benefit from his experience and expertise in ‘scaling up’ in the technology industry and help the company to strengthen its position in the retirement plan industry."

Commenting on joining as Additional Director, R. Ramaraj said,"I am thrilled to be a part of Congruent Solutions yet again. Congruent has emerged as a niche player focused on the retirement plan industry. It has invested in developing contemporary products built on modern technologies and has developed expertise in plan administration services. I look forward to offering my advice and mentoring to help the organization achieve a leadership position."

Additional achievements of R. Ramaraj:

R Ramaraj holds a BTech in Chemical Engineering from the University of Madras and an MBA. from the Indian Institute of Management, Calcutta, and a PhD from SRM University.

He was recognized as the' Evangelist of the Year at the India Internet World Convention in September 2000.

He was also voted as the IT Person of the year 2000 and 2001 in a CNET.com poll in India. In 2010, The Confederation of Indian Industry (CII) recognized him with a Lifetime Achievement Award for nurturing the Spirit of Entrepreneurship and inspiring and mentoring numerous entrepreneurs.

Ramaraj is the Chairman of Villgro Foundation, an Incubator for social enterprises. He is also the Chairman of the IIMC Innovation Park. 

Toyota Kirloskar Motor Launches Its Much-Awaited Hatchback - The ‘Cool New Toyota Glanza’

 * An irresistible awesome choice for the tech-savvy and value seeking customer 

Highlights

Toyota’s most affordable offering in the Indian market, with prices starting from Rs. 6,39,000* all India ex-showroom price

Always stay connected with Toyota’s home-grown technology:

One app integrated with connected features, service & value-added services

Check, control and command with Toyota i-Connect

Enabled through smartphone and smartwatch

Fully loaded with 45 plus features

Advanced convenience features:

Loaded with Head-up Display (HUD), Hey Toyota Voice Assistant, and 360-degree Camera for an awesome driving experience

Complete entertainment and connected experience with 9-inch new Smart Playcast which seamlessly allows control through a smartphone- compatible with Apple and Android

Upgraded Safety features: 6 airbags, Antilock Braking System (ABS) with Electronic Brake Force  

             Distribution (EBD), Vehicle Stability Control (VSC), ISOfix and a Total Effective Control  

            Technology (TECT) body

Performance features:

* Improved performance and fuel-efficient K-Series engine with an engine capacity of 1197cc with a mileage of 22+kmpl and with Idle Start-Stop function

* Available in both Manual (MT) & Automatic Transmission (AMT)

* Exciting Exterior styling: Toyota signature stylish front grill, sporty front bumper & alloy design

* Five Vibrant exterior Colours: Sporting Red (New), Gaming Grey (New), Enticing Silver (New), Insta Blue, Café White

Plethora of benefits:

* Instant online loan approval, exchange benefits through U-Trust and an option of Warranty extension of 5 years/220,000Kms

* Bookings can be placed both online (@www.toyotabharat.com) as well as at the nearest Toyota dealership

* Booking amount announced at Rs. 11,000/-

* Deliveries to begin in March last week; depending on the location of the dealership

Toyota Kirloskar Motor (TKM) today announced the launch of its most exciting and much-awaited offering in the hatchback segment – The Cool New Glanza. Toyota’s most affordable offering in India, the Cool New Toyota Glanza is all-set to win customers with additional affordable variants, advanced features, dynamic look, sporty design & low cost of maintenance, making it a perfect value proposition in the segment.

The highly anticipated hatchback was launched at a virtual event today, in the presence of Toyota Kirloskar Motor (TKM) Executive Vice President of Sales & Customer Service - Mr. Tadashi Asazuma, & Mr. Atul Sood, Associate Vice President, Sales and Strategic Marketing at TKM.

A cool integration of advanced technology and Toyota signature front fascia, exclusively designed by Toyota engineers, the Cool New Glanza boasts of an advanced connected feature, the Toyota i-Connect– one app with one stop solution of connected features, services & value-added services developed to appeal to the modern & tech-savvy customers.

Ensuring convenience to the contemporary customers, technologies such as the Head-up display, 360-degree camera and 9-inch smart play cast, will not only allow control via a smartphone (Apple & Android) but will also ensure that the user is always in control and connected on the go.

Under the hood, the Cool New Glanza features a powerful yet fuel-efficient ‘K-Series Engine' and comes with a Manual Transmission (MT) as well as an Automatic Transmission (AMT). The engine capacity of the new Glanza is 1197cc with power output of 66 KW (89 PS) to deliver a superior driving experience. The product will be introduced with two new affordable grades to the existing line-up – E (New), S (New), G, V.

Safety is paramount to Toyota, hence the Cool New Glanza comes with the most impressive set of advanced safety features that include 6 airbags, ABS with EB, VSC, ISOfix, a TECT body and Hill Hold Control.

On the exterior, the Cool New Glanza boasts of a stylish Toyota signature front grill, carbon fiber elements accentuating the sporty front bumper and 16-inch sleek alloy wheels, LED projector headlamps, and LED fog lamps. The Cool New Glanza will be available in 5 Vibrant exterior Colours - Sporting Red (New), Gaming Grey (New), Enticing Silver (New), Insta Blue, Café White. The Interior is spruced up with a unique classy dual tone adding to the cool quotient.

Commenting on the launch of the Toyota’s Cool New Glanza, Mr. Tadashi Asazuma, Executive Vice President – Sales & Customer Service, TKM, said, “Over these last few years the Glanza has won many hearts in India. And yet again with the Cool New Glanza, we are delighted to be recognized as a trusted brand by our customers who have started booking this new car in good numbers. Exclusively designed by Toyota's designers, the Cool New Glanza features Toyota’s signature styling and sportiness. We believe it is the perfect choice for those customers who are seeking a stylish, technology laden, safe and comfortable car. The advanced connected technology used in the new Glanza is Toyota’s home-grown technology- Toyota i-Connect, which can be enabled through a smartphone or a smartwatch and is fully loaded with 45 plus features. What makes the cool new Glanza even more awesome, is the ‘Heart Touching Guest Experience’ across all our dealerships. The new Glanza takes Toyota’s commitment to quality and service to a whole new set of customers for a delightful ownership experience, thus delivering “mass happiness to all.” 

Talking from the Marketing Strategy point of view for the Cool New Glanza launch, Mr. Atul Sood, AVP, Sales and Strategic Marketing, TKM, said, “At TKM, we have always focused on delivering the best products and services to our customers. In doing so, it has been our endeavour to draw more customers to the Toyota Experience, thus catering to the needs of the millennials who seek both value and style. The launch of the Cool New Glanza is an important step in that direction. It will be our goal to continue enabling more people to buy and experience a Toyota along with our renowned after-sales service which is a key differentiating factor. We are happy to offer a unique industry experience that comes with the acclaimed global standards of Toyota service quality, provided by highly trained staff who will attend to your car with utmost care in a prompt and timely manner.

Besides the range of exciting features, the new hatchback from Toyota’s stable also offers affordable cost of maintenance thus ensuring complete peace of mind,” he added.

The interiors of the Cool New Glanza are beautifully crafted to perfectly suit the bespoke experience offered by Toyota. The car has a classy dual tone interiors with ergonomically designed wide legroom & headroom, Tilt and Telescopic Steering, Steering-mounted audio control with push start, Footwell & Courtesy Lamps, 9 inch new Smart Playcast, Auto EC IRVM, Cruise control, Rear AC Vents, UV Protect Glass, USB Rear, and Auto AC; all combining to provide an exciting ride along with great comfort and convenience.

Furthermore, the Cool New Glanza is bundled with the renowned Toyota experience through a warranty of 3 years/100,000 kilometres and an option of extended warranty of upto 5 years/220, 000 kilometres, to further enhance customer satisfaction. Convenience of periodic service in just 60 minutes via Express Maintenance, booking service appointment through just a few clicks and peace of mind through 24x 7 roadside assistance.

The Cool New Glanza comes with a host of customized finance schemes like total cost of ownership and many offers that is customized to cater to the needs of the customers. Over the years, in addition to Toyota Finance Services (TFS), the company has partnered with several financial institutions to enable easy finance options at competitive interest rates for customers across a vast number of cities and towns in India. Similarly, by upgrading and exchanging through Toyota U Trust, buyers can avail one stop solution for reliable, transparent, and easy buying and selling of used cars.

The Cool New Glanza can be experienced from the comfort of one’s home through the Toyota Virtual showroom- A true reflection of ‘We Are Where You Are”. Customers can effortlessly get 360-degree external and internal views, check all the available variants and colours, experience its key features and get variant-wise comparison. It also allows customers to e-book at the click of button.

Bookings for the Toyota Cool New Glanza have begun since 9th March 2022 at an amount of Rs. 11,000. Customers can make their bookings online on www.toyotabharat.com or also visit their nearest Toyota dealership. For more details, customers can simply log on to www.toyotabharat.com.

The Cool New Glanza can be serviced at any of our dealerships across the 276 cities (278 sales and 343 service outlets/touch points).