Symphony Set To Help Transform Industrial & Commercial Workspaces With Its “Large Space Venti-Cooling” Communication Thrust

* To highlight its Large Space Venti-Cooling (LSV) category for industrial & commercial spaces and to promote the importance of cool, healthy & conducive working environment, Symphony Ltd has launched a 360-degree campaign, that includes a TVC 

Symphony Limited, India’s home-grown global air-cooling company and the world’s largest manufacturer of air-coolers has launched a new integrated advertising and promotional campaign titled “Symphony Large Space Venti-Cooling” to highlight its Large Space Venti-Cooling (LSV) category. Through this campaign that includes a TVC, Symphony Ltd. aims to reach out to large industrial and commercial spaces like Factories, Warehouses, Showrooms, Educational Institutes, Hospitals, Restaurants, etc. and educate them of the importance of a healthy and comfortable working environment for its workers/employees. 

The TVC opens with a dialogue between a father and a son (who has recently returned from his studies abroad) sitting in an office cabin where the son is reminiscing about the old nicknames given to the employees who used to be lazy, used to take sick leaves or were prone to making errors. The father happily corrects the son and informs him how all these employees have transformed in the last three years. The father insists the son to visit the factory’s shop floor and meet all the employees, but the son is hesitant to go as the temperature might be higher on the shop floor. However, on his father’s insistence, the son accompanies him to the shop floor and is surprised to experience a whole new cool environment. The video ends with the father beaming with pride upon installing Large Space Venti-Cooling from Symphony which has consequently offered a conducive working environment to workers and has changed the lives of these employees. 

On the launch of the integrated communication, Mr. Rajesh Mishra, President - Sales and Marketing, Symphony, said, “This campaign is intended to educate about the benefits of air cooling for businesses and also communicate how it acts as a growth and profit catalyst for them. We believe that our cooling solutions are not just for the benefit of the shopfloor employees but go much beyond offering cooling comfort. They have the ability to improve productivity, enhance efficiency, safeguard health, reduce downtime, improve turnaround time and in turn help businesses achieve much better profits.” 

Symphony Large Space Venti-Cooling is a unique combination of air-cooling and ventilation, saves 90% electricity as compared to any air conditioner, and is an eco-friendly option for cooling large spaces. Through this solution, the endeavor of Symphony Ltd. is to help transform the productivity and profitability of large workspaces by offering comfort cooling in the environment. 

“Ignorance and apathy are the prime reasons for lack of adoption of comfort air cooling in commercial & industrial workspaces. The campaign aims to evangelize the benefits of venti-cooling and offer business-impacting logic to install Symphony’s cooling solutions” says Mr. Rajiv Sabnis, Founder, Brave (Creative Agency) 

Symphony also plans to run some extensions of this campaign highlighting the low running cost of these air-cooling solutions and its potential usage in all sorts of large space like showrooms, schools, hospitals, residences etc. 

Link to ad:  https://www.youtube.com/watch?v=NrxJXpSppUM 

Heartfulness Launches “The Authentic Yoga Book” Brings Yoga Closer To One and All

Heartfulness launched “The Authentic Yoga” originally written by Shri P. Y. Deshpande with additional content by Heartfulness Guide – Daaji, that includes the Foreword and a new chapter presenting the yogic practices in the light of Heartfulness for everyone to benefit from Yoga directly. The book gives a deep insight into the true state of Yoga in finding unity within body, heart, and soul in totality that can rightly translate us into being ‘human’.   

The book is highly philosophical although written in a simple language. It is also quite a departure for Shri Deshpande to write it in English because he was originally a Marathi novelist. After meeting J. Krishnamurthy in 1961, he started to get involved in spirituality and wrote a series of books such as one on Bhagavat Gita and this one on Patanjali’s Yoga Sutras in English. And the latter was one of the books that set him up on the international stage as a great writer and as a highly regarding philosopher. Daaji not only wanted to reprint it because it was out of print but also to bring Deshpande’s school of Yoga to modern consciousness. Daaji’s chapter in the book talks about how to take what Deshpande ji said and translate it practically in modern-day life. It is also beautifully laid out and easy to read unlike what it was in the ‘60s. 

Daaji says, “The benefits of yoga have been preached time and again. But there is much beyond physical and mental wellness that people need to understand that yoga imparts. There are emotional and spiritual aspects too that yoga elevates one along with character building and very few are aware of this aspect of yoga. To be one within oneself and with the universe is paramount for overall well-being and this is what I have tried to bring into light through this book. The idea was to bring Deshpande’s school of Yoga to modern consciousness. The one chapter that I wrote at the end of the book not only talks about how to take what Deshpande recommended as the proper method of Yoga, but also help people translate it practically in modern-day life. What I have also worked at through this chapter is removing the obstacles and the impediments that people face in achieving the state of Yoga.” 

While many other books on yoga revolve around the aspects of asanas and pranayama as are the most commonly practised, Yoga begins with Niyama and Yama – which is character development and how to lead one’s lifestyle. This is followed by asanas and pranayama which are about physical wellbeing and energetic body, then the contemporary practice of yoga leading to Samadhi. Deshpande takes all of these aspects like Patanjali did, but he does it in a very different way than the yoga gurus and traditions from earlier times. An incredibly creative novelist that Deshpande was, meeting with Krishnamurthi influenced gave him to take a novel approach by experiencing Yoga himself from direct perception to Yogic perception. This is what makes the book very deep and a great source to understand what yoga truly is. 

Deshpande also understands what stops us from attaining the state of Yoga. Yoga means unity or oneness within. He describes this beautifully as he guides us through the sutras in what stops us viz., our desires, likes, and dislikes – in attaining the Yogic state. He is able to describe as a physicist would – the physical, the energetic, the absolute state of existence that exists in matter, the universe, and human beings and  he is able to describe how we can relate to the impediments, the emotions, and complexities in our systems. It is also something that Babuji did in a similar period in the 20th century, but not many yogis understand this and he has done this just superbly. 

While Patanjali spoke about what creates mental disharmony in sutra format in short sentences with an essence, Deshpande ji expands the complexities and entanglements in our system. What he doesn’t do and which Daaji does in the last chapter of the book is recommending the practices to remove them from the system.  

Practising the form of yoga as suggested by Deshpande ji and Daaji is very simple. A platform in Heartfulness known as Yoga for Unity has online videos from experts from all over the world so people can do yoga at home. This is not just for people who are adaptive and flexible, but also the many forms of yoga offered on the platform suit everyone from beginners’ level or those who are not fit or agile, and then there are breathing exercises and meditating practices. The platform Includes Heartfulness Academy and others such as Iyengar Yoga, Krishnamacharya Yoga, Shivananda Yoga, Bihar School of Yoga, etc. giving practices to do what Deshpande ji is talking about in The Authentic Yoga to create holistic well-being. 

To sum it up, The Authentic Yoga is gold and a treasure of well-being. It is just not well-known around the world. But by accessing Yoga’s essence through the book, people get to understand this amazing philosophy and psychology of living. 

Website for the book is http://heartfulness.org/AY 

AST Announces Strategic Investment By Recognize

* Partnership will focus on expanding cloud services offerings and enhancing global delivery capabilities

AST Corporation, a leading cloud and digital transformation solutions provider, today announced it has received a strategic growth investment from Recognize, a technology services-focused investment platform. AST is an award-winning cloud services provider that has served clients in the public and commercial sectors for more than two decades. The partnership with Recognize enables AST to accelerate investment in innovation, enhance its global delivery footprint and expand its solution offering to clients.

"AST has built a strong foundation with an award-winning culture focused on leveraging cloud technology in our core Oracle and Salesforce ecosystems to deliver value-based outcomes for our customers,” said Justin Winter, CEO of AST. “As we look at the next chapter, we are excited about the partnership with Recognize, which will accelerate our efforts in building a differentiated, purposeful digital transformation solutions provider.”

With over 750 team members globally, AST is a leading, trusted services partner to Oracle, Salesforce and other notable technology vendors, managing large-scale digital transformation efforts. As organizations accelerate their shift to leveraging next-generation technologies, AST is uniquely positioned to manage clients’ digital transformation initiatives, including securely and efficiently shifting on-premise systems to cloud-based applications. 

“We are excited to work alongside Justin and his team to help AST continue to build on its already strong track record,” said Charles Phillips, Recognize co-founder and former president of Oracle. “AST is well positioned to capitalize on Oracle’s maturing cloud service and customers now have a clear path toward meaningful digital transformation,” 

“We are deeply impressed by the company that Justin and his team have built,” said David Wasserman, co-founder and managing partner of Recognize. "AST’s leadership position across its core end markets, differentiated focus on best-in-class service capabilities and industry-leading culture made us excited to partner with the team as they continue scaling the business.”

Charles Phillips will join the company’s Board of Directors as Chairman alongside fellow Recognize co-founder David Wasserman and Recognize partner Mike Grady. This is the fourth platform investment for Recognize as it continues to deploy capital from its flagship fund. 

Willkie Farr & Gallagher acted as legal advisor to Recognize. Guggenheim Securities, LLC and Harris Williams acted as financial advisors to AST and Davis Polk & Wardwell acted as legal advisor.

About AST

AST is an award-winning full-service enterprise systems integrator, serving clients in the public and commercial sectors for more than two decades. Clients look to AST for leadership and assistance in systems integration, business process redesign, project management, systems administration, and training. From on-premise applications to modern cloud technology, AST’s services encompass all aspects of Enterprise Resource Planning, Business Intelligence, Enterprise Performance Management, Customer Experience, and Middleware. AST also offers flexible Managed Services, supporting the needs of over 200 Public Sector and Commercial customers around the globe.

About Recognize 

Recognize is a technology investment platform exclusively focused on the technology services industry. Tech services firms envision, build, configure, manage, and operate software and business processes to deliver digital outcomes for enterprises. The firm provides operational expertise, industry insights, and strategic capital to innovative companies in this sector. Recognize is led by industry veterans Frank D’Souza, Raj Mehta, Charles Phillips, and David Wasserman, along with partners Mike Grady, Josh Miller, Deborah Munfa, and Shawn Pride. To learn more, visit www.recognize.com

NASSCOM Recognizes Kovai.co At Emerge 50 Awards 2021

Kovai.co, a multi-product enterprise SaaS company specializing in enterprise integration and knowledge management space based out of Coimbatore, India, and London, UK., has been recognized in NASSCOM Emerge 50 Awards 2021 under the “SaaS” Award Category.

NASSCOM Emerge 50 awards is India's most prestigious and prominent awards in the software product industry, with the mission to find and recognize the most innovative software product companies who would be the future trendsetters from India. While the Indian SaaS ecosystem remains robust with a strong base of startups as well as unicorns, NASSCOM has identified the top 5 business models that are emerging within SaaS landscape leading to the evolution of the market. This category includes companies that offer vertical and horizontal solutions ranging from Mobile SaaS to BI and analytics.

Kovai.co's leading product - Document360 is the #1 rated Knowledge base platform engineered for growing companies. Users can instantly create, collaborate, and manage a public or private knowledge base. Thanking NASSCOM on this recognition, Saravana Kumar, Founder and CEO of Kovai.co highlighted how difficult & challenging it was for their enterprise products BizTalk360 & Serverless360 R&D team to get apt knowledge base solution.This triggered the R&D team to develop the product Document360 which is now widely being used by different enterprises and is one of the fastest growing products for Kovai.co.

For 2021, under the “SaaS award” category NASSCOM received an overwhelming number of applications and Kovai.co was one of the final winners. Other categories recognized for Emerge 50 Awards 2021 included – Fintech, Health Tech, Retail Tech, Logistics, Enterprise, Strategic sector, and more.

"To have been a part of NASSCOM Emerge 50 awards is a great privilege by itself, and winning it is a prestigious honour for us. Like we often say, our tagline #TogetherWeGrow is a testament to the fact that we couldn’t have achieved this without the support of our customers and employees. For us to be recognized in this category, given that we are based out of a tier 2 city in Coimbatore with a team of 250+ people; it is a proud moment. We want to thank the entire jury for identifying companies like ours!” he concluded.

About Kovai.co

Kovai.co is a multi-product enterprise SaaS company specializing in enterprise integration and knowledge management space based out of Coimbatore, India and London, UK. Kovai.co is a technology partner of choice for many of the world’s leading enterprises to manage and monitor their Microsoft BizTalk and Azure Serverless environments. Kovai.co’s product team consists of thinkers and innovators who are re-defining the way robust Enterprise Software and SaaS products are built.

Indipaisa And Hitachi Payment Services Introduce New Fintech Platform

* Developed for MSMEs, the platform will further boost financial inclusion

Hitachi Payment Services, India’s foremost enabler of both cash and digital payments and Indipaisa, a member of the Nexxo Network, an international network of Fintech companies operating in the Middle East, Asia and Europe, recently tied up to develop a new Fintech platform for India’s MSMEs. With its future-ready, digital payment capabilities, Hitachi Payment Services will provide a superior technology framework for the new Fintech platform for India’s MSMEs. 

Indipaisa’s mission is to empower Micro, Small & Mid-sized Enterprises (MSMEs), and the new Fintech platform will drive a range of financial solutions to help India’s 63 million MSMEs take charge of their business finances. In partnership with Hitachi Payment Services, Indipaisa will offer a range of payment solutions to match the specific needs of Indian MSME owners and operators, to help them grow their businesses, comply with government tax laws, and build a better future for themselves and their families.

Mr. Anuj Khosla, CEO - Digital Business of Hitachi Payment Services said, “As one of India’s leading solution providers to the digital payments ecosystem, we have seen the ecosystem positively evolve in the last few years and are happy to associate with Indipaisa for the new Fintech platform. Our technological know-how, centralized infrastructure and expansive network will further help in democratizing digital payments, thereby providing an impetus towards financial inclusion for the marginalized MSMEs.”

Mr. Aizaz Tahsildar, CEO of Indipaisa said, “Indipaisa is very proud and honoured to work with Hitachi Payment Services to help Indian small businesses align with India’s digital drive for a cashless society.” Mr. Tahsildar added, “We plan to offer high-quality digital platform for fintech services at affordable prices for Indian MSME market; which is simple, easy and fast to manage by the owners and operators of MSME. Having innovative leaders with deep payment domain knowledge in fintech gives us a strong competitive advantage to successfully execute our plans in India.”

Mr. Nebil Ben Aissa, Chairman of Indipaisa said, “We are very excited to invest in India and offer our financial services to empower Indian small business owners and operators and help them build a better future for their businesses and their families. Our experience in servicing Indian small business owners and operators in the Middle East and other markets gives us confidence that our solutions will deliver value and gain traction in India”.

Supply Chain Visibility Leader FourKites Gives Back To Chennai Community

* ourKites Donates $50,000 to UNICEF to support children in need in local communities

FourKites, the #1 global supply chain visibility platform, today announced a donation of $50,000 to UNICEF. The move represents the company’s commitment to the Chennai community and its growing employee base. The funds donated to UNICEF by FourKites will be used toward improving the lives of children in need.

Commenting on the developments, Mr. Mathew Elenjickal, FourKites Founder and CEO, said, “We are pleased to be a part of UNICEF’s groundbreaking work helping children across the globe. The last two years have been tough on all of us and, during this time, our employees and their families remained committed to supporting their community and co-workers. Our donation to UNICEF is a token of gratitude and appreciation for their efforts.”

FourKites places great importance on corporate social responsibility and, with the support of its employees, has actively contributed to the betterment of society through various initiatives. During the COVID-19 outbreak, FourKites organized a global fundraiser for offering relief measures in India. The company donated a sum of over rupees twenty-nine lakhs toward healthcare and humanitarian intervention during a time of great need. Additionally, FourKites contributed a sum of $10,000 to the PM care fund. The company also joined hands with non-profit organization Give India to donate $40,000, which helped provide oxygen concentrators at Indian military hospitals under army commands at Lucknow, Kolkata, Pune, Chandimandir and Udampur.

“Taking care of our people means we also take care of our communities,” said Ms. Rashi Jain, Managing Director of FourKites, India. “Today, we offer everything from mentoring to professional reimbursement, employee assistance programmes and community service. We are proud to offer even greater opportunities for support and development as we grow.”

2021 was a year of record growth for FourKites around the world, and particularly in APAC, with 120% year-over-year growth in APAC shipments tracked, and 95% growth in new APAC customers. The company was also recognized as a Great Place to Work® by the Great Place to Work (GPTW) Institute for the third consecutive year. With a team of over 250 people in India across Engineering, Product and Operations, FourKites recently announced plans to add over 100 engineers in India across various skill sets, including front end, OCR, back end, NLP, AI and DevOps.

About FourKites: FourKites® is the #1 supply chain visibility platform in the world, extending visibility beyond transportation into yards, warehouses, stores and beyond. Tracking more than 2.5 million shipments daily across road, rail, ocean, air, parcel and courier, and reaching 176 countries, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 1,000 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains. To learn more, visit https://www.fourkites.com/.

Spinny outlook 2022 - Continue To Expand To More Than 30 Cities By End Of This Year

* With a significant organic growth trajectory driven by customer recommendation in 2021, the company aims continue growth with car ownership services in new cities of the country

The automotive consumer behaviour is increasingly being altered by the ongoing pandemic. As health and hygiene concerns take prominence amongst consumers, there is a significant change towards personal mobility & buyers shifting to the digital world. Spinny, a full stack used car buying platform focuses on providing a safe & smooth used car buying & selling experience with its #WithExtraCare initiative. Nothing exemplifies this better than the growing number of buyers who’ve got a used car delivered to their home with a complete online transaction.

With a significant growth journey in 2021, Spinny – the full-stack online-to-offline used car retail platform aims to expand to more than 30 cities by the end of 2022 and will strengthen its online deliveries to simplify the used car buying process for consumers. The Company will bring more technological advancement and modern solutions with contactless home deliveries this year in line with increasing consumer shift towards safety, convenience, and environment-friendly personal mobility.  Presently, Spinny is in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, Indore, Kochi and Coimbatore. With SellRight by Spinny®, the brand facilitates hassle free selling experience from the seller’s home. They are already active in the cities connected with the bigger cities such as Hubli, Mangalore, Mysore, Ambala and Karnal.

In alignment with Spinny’s principles and strategies, the company had introduced a special initiative #WithExtraCare during the pandemic peak that provided a completely contactless car buying and selling experience for customers. The protocols for social distancing and sanitization of cars have continued and earned trust from customers to set a benchmark in the automobile segment.

In 2022, the trend of personal mobility shifting steadily towards used cars continues to gain more traction. Significantly, the used car industry market numbers are slated to record a robust 15% growth uptick in FY2022. As per SIAM, pre-owned car sales are poised to increase at 10% CAGR by 2024.

Understanding the consumer concerns during the pandemic, Spinny provides a contemporary solution at each of its touchpoints to serve a ‘simple and delightful car ownership’ at the core of every experience whether it’s buying or selling a car.

Spinny’s continuous focus on digitization keeps all safety measures in check and offers enhanced services through home deliveries and pick-ups #WithExtraCare. All Spinny employees and staff are double vaccinated and go through a training to offer personalised service while maintaining social distancing and car hygiene. With each test drive, customers get a complimentary safety kit with masks, gloves and sanitizers.

Elaborating on its performance, Niraj Singh, Founder & CEO – Spinny, said, “We take heart in Spinny’s inherent ease of usage and our quality, we believe, in determining what today’s car buyer wants. We are taking the facile and fair Spinny method to new cities in India. The developments were driven by customer’s acceptance in online purchases. In 2022, we will continue to earn customer’s trust with transparency and cater to the needs of the consumers with utmost precautions & keeping all safety measures in check.”

In sync with its growth and expansion, Spinny intends to augment its workforce by 5000+ employees by the end of 2022. The Company’s employee-focused policies make it a perfect environment to work and grow. 

In 2021, the brand had announced its association with sports icons PV Sindhu, a believer and a customer of Spinny and Sachin Tendulkar, a strategic investor and the lead brand ambassador.

About Spinny

Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of pre-owned cars, embedding superior technology and processes to deliver a premium experience to customers. As a testimony of Spinny's commitment to transparency and quality, every car on the Spinny platform comes with a 200-point inspection checklist, 5-day no-questions-asked money-back guarantee, and 1-year after-sales warranty. Currently, Spinny has 36 car hubs & is operational in 22 cities – Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, Indore and Coimbatore.

For more information visit: https://www.spinny.com/