TECNO Strengthens Its SPARK 8 Portfolio; Unveils The All-New SPARK 8 With 16MP AI Camera Priced At INR 9299

* Priced at INR 9299, SPARK 8 (3GB) features the best in class design, display and camera, paired with 32GB storage is designed to meet consumer’s daily storage need and give them a holistic smartphone experience

* The new smartphone is available in retail stores all across India starting today.

TECNO, the global premium smartphone brand, today unveiled the all-new variant under its most popular SPARK series; the SPARK 8, 3+ 32GB storage variant that flaunts segment leading features at an aggressive price point of INR 9299. Equipped with disruptive features such as 16MP AI Enhanced Dual Rear High-resolution camera, 6.56” 

HD + Dot-notch Display, and a massive 5000 mAh battery, SPARK 8 is designed to give holistic smartphone experience to its customers.

TECNO’s SPARK series is known for its superior camera, display, and overall smartphone experience in the affordable segment. Inline to the brand ethos, the SPARK 8 is equipped with category defining features such as a Helio G25 Gaming Processor for a faster and smoother gaming experience as well as an 8MP front camera with dual flash to click flawless and sharp selfies. The smartphone also comes with an appealing design with the all-new metal coding to take our consumers fashion element a notch higher. The new variant also comes with an improved Indian Language Support feature to help our consumers interact and express with their loved ones in their own local language.

Commenting on the launch, Mr Arijeet Talapatra, CEO -TRANSSION India, said, “At TECNO, the focus of all product innovations has been to address the daily needs of our consumers. With the new SPARK 8 3GB variant, our intent is to create products that solves the needs of our consumers by providing them best in class features at affordable prices. We are certain that with this new 3GB variant of SPARK 8 smartphone, we will be successful in meeting the expectations of our consumers like always.”

The new smartphone comes in three new of vibrant colours, including Atlantic Blue, Turquoise Cyan and Iris Purple.

Key USP’s of SPARK 8 3GB Variant:

16MP AI-enhanced dual Rear High-Quality Camera

The SPARK 8 3GB variant is equipped with a 16MP AI Dual Rear Camera with an F1.8 large aperture and Quad flashlight for capturing super clear pictures even in low light. Moreover, it supports various Pro shooting modes like AI Beauty, Smile Shot, AI Portrait, HDR, AR Shot, Filters, Time-Lapse, Panorama, Slow Motion, Video Bokeh and many more to help you click professional photos and videos.

For selfie enthusiasts, Spark 8 3GB variant comes with an 8MP front camera with dual front flash, Wide Selfie, AR shot and many other modes for a perfect selfie even in low light.

New Metal Coding Design for a premium feel

The SPARK 8 flaunts a bold, appealing, energetic and youth-centric design. Its Integrated rear camera designs, the visually slim frame, and the cutting edge NCVM coloring process provides a premium feel and look designed for young and trendy youth.

Improved Indian Language Support Feature

The SPARK 8 comes with an Indian Language Support feature to break all the language barriers. It allows you to interact with the loved one and express oneself in their own local language. SPARK 8 3GB variant supports all major Indian local languages to help one communicate freely

Grand 6.56"FHD+Dot Notch display for superior viewing

The SPARK 8 3GB variant features a large 6.56" HD+Dot Notch display, making it perfect binge for entertainment. The 480 nits’ brightness makes the screen vivid and better for day light. The screen size is perfect for playing games, watching videos or to do online activities like e-learning, meetings etc.

Helio G25 Gaming Processor

The Spark 8 3GB variant comes with a 2.0 GHz Helio G25 gaming processor which endures 8 cores for faster operations. Its HyperEngine technology provides a seamless performance during gaming.

Mercedes-Benz Strengthens Its Presence In Bengaluru; Inaugurates New Workshop Under The ‘MAR 2020’ Brand Presentation

 
* Mercedes-Benz India also relaunches its popular service initiative’ Premier Express Prime 2.0’ in Bengaluru: Servicing a Mercedes-Benz now under 3 hours*

* Akshaya Motors’ new workshop is based on Mercedes-Benz’s new brand presentation in retail, known as MAR 2020

* The key focus of MAR 2020 is on the four pillars of Design, Architecture, Customer oriented processes, and Digital enhancements

* First-of-its-kind service lobby, where customers directly arrive with their cars inside the facility and are received by a Star Assistant for the next planned steps

* Investment of Rs. 4.5 crores | Spread across a massive area of approx. 20,000 sq. ft.| 50 professionally trained staff | 11 bays (of which 6 productive )|  Can service 4500+ cars per year

* The workshop can service all models of Mercedes-Benz passenger cars including that of the EQC luxury EV

* Premium Express Prime 2.0:  Mercedes-Benz is relaunching PEP Service in the Akshaya Motors’ facility. With this, customers can have their cars serviced under 3 hours*

* This is the 4th workshop of Mercedes-Benz in Bengaluru; Mercedes-Benz is now present in 47 cities across India with close to 100 customer-touch points

India’s largest luxury carmaker Mercedes-Benz today inaugurated a state-of-art new workshop facility of Akshaya Motors, at Bengaluru’s prime location of Hosur Road. 

This is Mercedes-Benz’s first facility in the southern market based on MAR 2020, the new brand presentation of the Three Pointed Star. MAR 2020 brand presentation includes a combination of spatial design, innovative advisory processes and the introduction of digitalization in service, ensuring ‘Best Customer Experience’.

Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India and Mr. Shekhar Bhide, Vice President, Customer Services & Corporate Affairs, Mercedes-Benz India in presence of Dr. MP Shyam Shetty, Managing Director, Akshaya Motors inaugurated the new service facility of Akshaya Motors in Bengaluru today.

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India commented, “2021 has been an important year for Mercedes-Benz India in terms of introducing some benchmark customer service initiatives. From introducing industry best 8 years warranty for the new generation cars, to the introduction of MB Value Service, we strive to provide hassle free ownership experience to our customers. The addition of this new service facility will further support our customers with all service requirements in this market”

He further added, “Karnataka continues to be an important market for Mercedes-Benz India and Akshaya Motors is an integral part of our success story in this market. 

The new workshop is strategically located and equipped with end-to-end service solutions for our customers in the area. It is Mercedes-Benz India’s first ‘MAR 2020’ facility in South India, underlining the new retail presentation focusing on Design & Architecture, Format & Structure, People & Processes and Digitization. The new service facility with a combination of digital and physical elements will create a true luxury ownership experience for our Bengaluru customers.”

MAR 2020 is a modern retail presentation format from Mercedes-Benz implemented across the globe. It offers a unique experience with the combination of the digital and physical worlds. The new modern design and signature architecture enable seamless customer journey. With the new format, people’s role and processes are realigned to ensure seamless coordination between various touchpoints and operations, for higher customer convenience. The modern format creates an enriching ownership experience for our customers with state-of-the-art concepts and designs.

MP Shyam Shetty, Managing Director, Akshaya Motors said, “We are proud of our association with Mercedes-Benz and excited to further expand our service network to delight our discerning customers. Akshaya Motors has rich experience in luxury automotive business and our customer centricity has been key to the success over the years. Since 2011, we have sold more than 4800 Mercedes-Benz vehicles and rendered 49,000 Star Services. Today, we employ a 198-member team to deliver the Star Experience across all our touch points. We are confident of delivering and fulfilling the needs of customers with this new state-of-the-art workshop in Bengaluru. This modern luxury workshop, aligned to the new brand presence of Mercedes-Benz will offer an unparalleled vehicle ownership experience.”

Highlights of Mercedes-Benz Akshaya Motors Workshop:

·         Akshaya Motors’ third workshop is based on the new brand presentation in Retail of Mercedes-Benz with a focus on the four pillars of Design, Architecture, Customer oriented processes, and Digital

·         First-of-its-kind service lobby, where customers directly arrive with their cars inside the facility and are received by Star Assistants for next planned steps

·         Investment of Rs. 4.5 crores | Spread across a massive area of approx. 20,000 sq. ft.| 50 professionally trained staff |11 service bays (of which 6 productive PMGR) | Can service 4500+ cars per year

·         The workshop can service all models of Mercedes-Benz passenger cars including EQC

Mercedes-Benz Premier Express Prime 2.0:

Mercedes-Benz also relaunched its popular Premier Express Prime 2.0 (PEP 2.0) service programme with the inauguration of the new service facility at Akshaya Motors. 

With PEP 2.0 customers can now get their Mercedes-Benz services under three hours. If not completed in 3 hours, the service will be offered free of cost* (Conditions apply). This service initiative will be rolled-out in phases across the country, covering 18 outlets in 11 cities by Q1 2022.

Services covered under Premier Express Prime are:

·         Service A type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning

·         Service B type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning, Fuel Filter check, Air Filter replacement.

·         Diesel Fuel filter | Brake discs  and Brake pads | Wheel Balancing

·         This entire customer service journey has been made completely digital by incorporating with Mercedes DSD Nxt

Website-www.mercedes-benz.co.in

WardWizard Innovations & Mobility Launches New Brand Campaign For Its Electric 2wheeler Brand ‘Joy e-bike’

* #BachatOnTheMove

* Co-presents, ‘The Kapil Sharma Show’

Country’s one of the leading EV manufacturer WardWizard Innovations and Mobility Ltd (BSE Code: 538970) collaborated with the one of the most famous TV laughter entertainment show, ‘The Kapil Sharma Show’ with its new campaign #BachatOnTheMove.

The brand has further announced its collaboration with the highly acclaimed laughter entertainment show of Indian television ‘The Kapil Sharma Show’. Under the collaboration, the Joy e-bike will be co-presenting the episodes for eight weeks, and the new TVC will run during all the intervals of the show. Joy e-bike has more than 400 touchpoints across the nation and its products are in high demands.

The campaign aims to spread awareness on the necessity of electric two-wheeler vehicles to beat high-cost commuting expenses. The brand campaign further highlights cost-effectiveness and low running cost advantage by the entire range of Joy e-bike to its customers.

Speaking on the new TV launch and partnership, Ms Sneha Shouche, Chief Financial Officer – WardWizard Innovations and Mobility Ltd, said, “Our new campaign focuses on the growing need for electric mobility in every household. It further aims to expand brand’s presence across the country. Partnership with ‘The Kapil Sharma Show’ is the most suitable platform to present our theme of #BachatOnTheMove as the show is the power booster of every household and hence we are getting an opportunity to present our world-class range of electric two-wheelers across the nation. I wish for successful collaboration for both of us."

About WardWizard Innovations & Mobility Limited

WardWizard Innovations & Mobility Ltd is a leading auto manufacturing company in the Electric Vehicle (EV) segment under the brand name Joy E-Bike. Being the first listed entity on BSE in Electric Vehicle manufacturing, it is mainly focused on the growth potential in the Indian EV segment to provide clean and greener alternatives to the existing usage of mobility, aligned with its philosophy of driving a positive change. Through Joy E-Bikes, the Company has been providing a greener alternative to traditional fuel-driven bikes. It has footprints in more than 25 major cities across India and aspires to boost this number throughout the country.

Bank Of Baroda Announces Financial Results For Q2FY22

* BOB quadruples Net profit in HY ended Sep’21 over HY ended Sep’20 

* Net profit for the quarter up by 24.39% YoY 

* Gross NPA ratio declined to 8.11% in Sep’21 from 9.14% in Sep’20 

* Domestic CASA up by 13.01% YoY, domestic CASA Ratio improved by 368 bps YoY 

* Cost to income ratio improved by 61 bps to 48.54% in H1FY22 as against 49.15% in H1FY21. 

* Healthy Capital base – CRAR improved to 15.55% in Sep’21 from 13.26% in Sep’20 

Key Highlights 

The domestic CASA of the Bank marked a growth of 13.01% on a YoY basis.  

Operating profit grew by 5.76% on a YoY basis.  

Net profit of the Bank marked a YoY growth of 24.39%, increased to INR 2,088 crore in Q2FY22 against INR 1,679 crore in Q2FY21. Net profit increased to INR 3,296 crore 

in H1FY22 from INR 814 crore in H1FY21. 

Gross NPA of the Bank significantly improved to 8.11% in Sep’21 from 9.14% in Sep’20. 

Global Net Interest Margin (NIM) increased to 2.85% in Sep’21 from 2.78% in Sep’20. 

Global Advances of the Bank increased by 2.10% YoY to INR 7,34,033 crore. 

Domestic Advances of the Bank increased to INR 6,23,368 crore, up by 2.99% on a YoY basis. 

Business Performance 

Global Deposits increased by 0.54% to INR 9,59,483 crore on a YoY basis. Domestic Deposits increased by 3.43% to INR 8,64,603 crore in Sep’21. 

Domestic Current Account Deposits stood at INR 60,098 crore, registering a YoY growth of 15.34% and Domestic Savings Bank Deposits grew by 12.58% to INR 3,15,668 

crore. Overall Domestic CASA registered a growth of 13.01% on a YoY basis. 

Organic Retail loan portfolio of the Bank grew by 10.25% on a YoY basis, led by growth in Personal loan portfolio which stood at 33.12%, 23.17% growth in Auto loan and 

11.09% in Education loan. 

Agriculture loan portfolio grew by 7.39% on a YoY basis and stood at INR 1,00,748 crore 

Organic MSME portfolio of the Bank increased by 4.12% and stood at INR 89,339 crore. 

Profitability 

Net Interest Income (NII) increased to INR 7,566 crore in Q2FY22 as against INR 7,410 crore in Q2FY21, registering a growth 2.11% YoY.  

Non-Interest Income during Q2FY22 increased by 22.99% YoY to INR 3,579 crore  

Operating Income of the Bank increased by 8.00% YoY to INR 11,145 crore in Q2FY22. 

Operating Income for H1FY22 registered a growth of 12.71% and stood at INR 21,901 crore as against INR 19,432 crore in H1FY21.  

Cost of Deposits reduced to 3.52% in Sep’21 as against 3.99% in Sep’20. Yield on Advances stood at 6.55% in Sep’21 as compared with 7.08% in Sep’20. 

Operating Profit of the Bank increased to INR 5,670 crore in Q2FY22, up by 5.76% on a YoY basis. 

Bank reported a standalone Net Profit of INR 2,088 crore in Q2FY22 as against INR 1,679 crore in Q2FY21, registering a growth of 24.39% YoY. 

Global NIM increased to 2.85% in Q2FY22 from 2.78% in Q2FY21.  

Return on Assets (RoA) improved to 0.73% in Sep’21 from 0.59% in Sep’20. 

For the consolidated entity, Net Profit stood at INR 2,168 crore in Q2FY22 as against INR 1,771 crore in Q2FY21. 

Asset Quality 

The Gross NPA of the Bank reduced to INR 59,504 crore in Q2FY22 from the level of INR 65,698 crore in Q2FY21. Subsequently the Gross NPA Ratio improved to 8.11% in 

Q2FY22 from 9.14% in Q2FY21. 

The Net NPA Ratio of the Bank stood at 2.83% in Q2FY22 as compared with 2.51% in Q2FY21. 

The Provision Coverage Ratio of the Bank stood at 83.42% including TWO and 67.06% excluding TWO in Q2FY22. 

Capital Adequacy 

CRAR of the Bank improved to 15.55% in Sep’21 from 13.26% in Sep’20. Tier-I stood at 13.21% (CET-1 at 11.39%, AT1 at 1.82%) and Tier-II stood at 2.34% as of Sep’21.  

The CRAR and CET-1 of consolidated entity is at 16.06% and 12.02% respectively.

Microsoft Announces General Availability Of Dynamics 365 Intelligent Order Management In India

* Enables businesses to meet customer expectations by improving their omnichannel buying experience and supply chain efficiency using AI and machine learning

Microsoft India has announced the general availability of Dynamics 365 Intelligent Order Management, a cloud-based solution that uses AI and machine learning to adapt quickly and efficiently to meet the needs of digital commerce in India. The solution supports contemporary buying methods like purchasing online or from an app for in-store or pickup. With Dynamics 365 Intelligent Order Management, businesses get real-time recommendations for each order, so they are fulfilled accurately and in a more cost-effective manner, improving supply chain efficiency to better meet customer expectations.

As businesses scale to meet demand, inflexible legacy infrastructure can prevent organizations from leveraging new business partners for fulfillment and delivery. Modern companies need a more intelligent, distributed order management solution to take advantage of real-time inventory, AI, and machine learning and rapidly scale with new sources of order intake, orchestration, and fulfillment. Dynamics 365 Intelligent Order Management enables businesses to fulfil flows and automate with an intelligent rule-based system. It is an integrated, real-time inventory visibility service, that is highly scalable and extensible, providing a single, global view of inventory positions across systems.

Commenting on the announcement, Rajiv Sodhi, Chief Operating Officer, Microsoft India, said, “At Microsoft, we view the rise of digital native consumers and omnichannel retail as an opportunity to turn order management into a competitive advantage. With Intelligent Order Management, we are providing businesses with the ability to meet these growing digital commerce needs and drive organizational agility by empowering them to scale rapidly with partner connectors, accelerate time to market with a flexible architecture and improve order accuracy with fulfillment insights.”

With Dynamics 365 Intelligent Order Management, businesses can gain real-time cross-channel inventory visibility and advanced analytical capabilities for better decision-making processes. Using AI-powered order insights, they can re-model and orchestrate the order fulfillment journey with easy-to-use drag and drop tools, and proactively overcome bottlenecks— all the while driving efficiencies across the supply chain to ensure that their customers’ needs are met on time and cost-effectively.

Dynamics 365 Intelligent Order Management uses AI and machine learning to learn how organizations react to customer orders and provide better recommendations each time. The solution is easy to implement and scales with pre-built connectors to various ERP, order intake,

fulfillment, and delivery partners within a low-code or no-code environment. It provides a comprehensive view of both inventory and orders across all legal entities, partners, and channels in real-time. Dynamics 365 Intelligent Order Management comes equipped with a visual interface that lets business users quickly change order management rules across multiple channels. It provides lowest cost or least distance to select the optimal delivery option. Dynamics 365 Intelligent Order Management offers several benefits to organizations:

Manage the entire order lifecycle: Centrally manage orders from intake to fulfillment using customizable and easily configurable dashboards that leverage AI and machine learning to deliver real-time inventory insights.

Adapt quickly to evolving business models: Empower business users to easily model and automate responses to fulfillment constraints using the embedded policy designer to configure order flows with drag and drop actions.

Automate and optimize fulfillment: Free your organization from a one-size-fits-all order journey with a solution that allows you to customize as many order flows as you need to meet the unique requirements of your business.

Scale rapidly: Enable nimble operations to capitalize on new opportunities faster with an adaptable system that can accept orders from anywhere.

Improve customer experience: Meet customers where they are with the experience, they desire by providing the flexibility to buy in-store, buy online pick-up in-store, pick-up at curbside, or deliver to home.

Microsoft has a rich legacy in enabling organizations accelerate digital transformation and innovation with cloud adoption. With Microsoft Dynamics 365 Intelligent Order Management, organizations can now rely on an agile business application that can be deployed quickly, integrated seamlessly with other existing systems while collecting and unifying extensive amounts of data from various touchpoints to unlock siloed data. It will empower businesses to enable their supply chain team to overcome constraints and improve operational efficiency to better meet customer expectations.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 16,000 employees, engaged in sales and marketing, research, development and customer services and support, across 11 Indian cities – Ahmedabad, Bengaluru, Chennai, New Delhi, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, Noida and Pune. Microsoft offers its global cloud services from local data centers to accelerate digital transformation across Indian startups, businesses, and government organizations.

Vi Partners Nokia To Trial 5G And Bring Connectivity Across Indian Rural Areas

* Using Nokia’s 5G solution, Vi is able to demonstrate high-speeds of over 100Mbps beyond 17kms in its ongoing 5G trials on Govt.allocated 5G spectrum in Gandhinagar

Leading telecom operator, Vodafone Idea Limited (VIL) along with its technology partner, Nokia, today announced that it has successfully conducted a trial of 5G. The trial utilized 5G in the 3.5GHz spectrum band allocated by the Govt. for 5G trials, to provide rural broadband connectivity in Gandhinagar in Gujarat.

Using Nokia’s solution, Vi successfully trialed providing 5G connectivity across an area covering 17.1 km while delivering speeds of more than 100Mbps.

This 5G trial by Vi along with Nokia, supports the Indian government’s Digital India vision of providing reliable and high-speed connectivity in rural areas.

Vi is also using Nokia’s AirScale radio portfolio and Microwave E-band solution for the trial that support enterprises, both large and small and medium businesses with reliable connectivity.

Jagbir Singh, Chief Technology Officer, Vodafone Idea Limited, said: “Accelerated digitalisation over the last two years has led to growing dependency on high-speed broadband and an urgency to connect the unconnected. Vi GIGAnet, India’s fastest network, is enabling users in urban and rural areas, and enterprises, to stay ahead in this digital era. With our 5G ready network and our partner Nokia's, field-proven solution, we are now working on providing solutions and use cases based on high-speed 5G coverage in rural areas.”

Sanjay Malik, Senior Vice President and Head of India Market, Nokia, said:  “Our Fixed Wireless Access 5G solution is enabling service providers, like Vodafone Idea, to extend 5G coverage to remote areas, plug coverage gaps and increase service levels in rural areas. Vodafone Idea is our long-standing partner and we are pleased to support them in successfully testing 5G for delivering high-speed connectivity in rural areas.”

Nokia’s high gain FWA CPE (Customer Premises Equipment) enables operators to extend ultra-high-speed and low latency 5G connectivity to remote and rural areas.

About Vodafone Idea Limited

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

The company offers products and services to its customers in India under the TM Brand name “Vi”.

For more information, please visit: www.MyVi.in and www.vodafoneidea.com

Post Office Studios Creates A Freshly Innovative Promotional Film For Hershey’s Exclusive New Packaging Of Its Spreads

* The animation and new media tech studio has created the dynamic new pack revealing film for Hershey’s Spreads using avant-garde 3D animation technology and softwares

Post Office Studios, a leading animation and design studio, has come together with iconic confectionery brand Hershey’s for creating a promotional video content presenting its brand new packaging of the two Hershey’s Spreads - ‘Cocoa’ and ‘Cocoa with Almond.’

The multi-talented collective of designers, animators and visual-effects artists at Post Office Studios have conceptualized a powerful and engaging visual language with the objective to communicate the graphic change for Hershey’s existing Spreads to create organizational excitement and buzz amongst its consumer base. Always catering through innovation, the animation and new media tech studio has showcased the transition from the old package design to the new one with extraordinary creativity. The film zooms into the packaging contents like swirls of chocolate, almonds and cocoa powder, as well as the application of the spreads before finally revealing the exclusive new pack design on a breakfast table in all its glory. The creamy, rich chocolate swirling around the levitating Hershey’s Spreads bottles makes this film a magnificent chocolatey journey.

While 3D animation softwares such as Cinema 4D and Octane Render were used to create elements providing an authentic touch to the product, the marvellous choco swirl seen in the film was the result of many fluid simulations carried out using Houdini. The Photo Scanning technique was also applied to make the creative production culturally and geographically specific. All in all, the meticulous animation process has delivered an aesthetically pleasing and appealing film, making it a tempting paradise for every chocolate lover’s desires.

Speaking about the collaboration, Harsh Sharma - Sr Creative Director - Post Office Studios, said, “Chocolate is always mouth-watering - be it in real life or on the screen in reel life. We understood the brand’s precise requirement and seized the opportunity. The idea was to reveal the new packaging through a spectacular film. Creating visuals of luscious chocolate dishes proved to be more exciting than we could imagine. Using a perfect blend of photorealistic visuals and surreal renders, we conveyed the brand message in a simple, strong, yet tempting way.”

The design-driven innovative studio has built a strong record for itself, having specialized in motion design, cel animation, VFX, and more. Its team of designers and animators have always been passionate about turning ideas into motion by testing limits and breaking traditional creative boundaries with radical approaches and cutting-edge technologies. Steered by a love for storytelling through creating brand affinity animated content, Post Office Studios has been taking one giant leap after another in the young and thriving Indian animation industry - and Hershey’s new packaging reveal project is a testament to this.