Medikabazaar Partners With Korea’s Boditech Med Inc. For Range Of COVID-19 And Other Diagnostic Solutions

Medikabazaar, India’s leading B2B Healthtech platform, today announced its partnership with Boditech Med Inc., a leading Korea-based Point of Care testing and In-Vitro diagnostic company. This would be an exclusive collaboration with Medikabazaar distributing Boditech's path-breaking In-Vitro Diagnostic Solutions using its extensive network. The partnership would see Medikabazaar distributing Boditech’s automated desktop analyzers such as the AFIAS 1 and AFIAS 6 immunoassay analyzers with a range of reagents and diagnostic kits. These will provide diagnosis of COVID-19 as well as diagnostic solutions for cardiac, cancer, diabetes, hormonal and other infections such as dengue, rota and adenovirus.

Mr. Vivek Tiwari, Founder & CEO, Medikabazaar said, “With this partnership, we would be able to provide access to quality Point of Care testing to all corners of India, thus contributing to significantly improving the nation's testing and diagnostic ecosystem. Even as we emerge from the second wave of the COVID pandemic, it is necessary for us to take all precautions to prevent any surge and point of care testing will help in making rapid clinical decisions for monitoring, treatment and making operational decisions as to allocation of resources. Point of care testing saves time and leads to long term societal and economic benefits. At Medikabazaar, this partnership with Boditech will bolster our diagnostics portfolio to support pathology services.”

Mr. ALN Prasad, Managing Director, Boditech Med India said: “AFIAS Point-of-care testing is a one-of-its-kind diagnostic solution that maximizes user convenience by offering a wide range of immunological test parameters, just with a finger-prick based sample. It enables physicians to perform tests within the clinic or hospital and helps them to make quick decisions to undertake evidence-based treatments, which proves crucial in critical care facilities where immediate test results are essential. Testing and diagnostic facilities are highly centralised in India, and with our collaboration with Medikabazaar, we are looking to achieve decentralisation of testing facilities and reach the remotest corners of the country. With Medikabazaar’s extensive reach in tier-II, III and IV cities, more than 1.5 Lakh medical practitioners and over 50,000 medical establishments will benefit from AFIAS’s high-speed results."

The AFIAS-1 is a compact immunoassay analyzer with the all-in-one cartridge system. It has a single channel lateral flow immunoassay platform and uses

disposable cartridges that include all the reagents necessary for the test. Small, compact and light, it offers ease of use with proprietary C-tips for fingertip blood and quick test results with reliability. 

The AFIAS-6 is an automated Immunoassay Analyzer with the all-in-one cartridge system that is uniquely integrated sample-to-answer system. It allows 6 parallel tests of differing parameters with fast turn-around and high sensitivity rivaling those of the full-featured systems in commercial labs. It is US FDA 510(K) cleared.

About Medikabazaar:

Medikabazaar is India's pioneering and largest online B2B Healthcare platform for medical supplies. Founded in 2015 by Vivek Tiwari and Ketan Malkan, the company has been growing exponentially and is now clearly the most prominent digital healthtech platform in India's medical procurement and supply chain industry.

It started with a simple idea to help improve Indian healthcare by making it accessible and affordable. The company devised a website coupled with additional value-added services via which medical establishments can search for their required supplies, order them at the right prices and time, and receive them at their doorsteps irrespective of their location.

Power. Play. The New BMW 5 Series ‘Carbon Edition’ Now In India

* Dominant dark ‘carbon’ elements for a distinctly powerful expression.

* Driving dynamics of the sportiest sedan in its segment.

* Innovative technology of the most advanced driver assistance systems.

* Heightened luxury with bespoke interiors and upholstery selection.

* #BMW5Series #PowerPlay #SheerDrivingPleasure

The new BMW 5 Series M Sport ‘Carbon Edition’ has been launched in India today. Locally produced at BMW Group Plant Chennai, the new exclusive edition can be booked through shop.bmw.in from today onwards.

Mr. Vikram Pawah, President, BMW Group India said, “The BMW 5 Series is one of the most successful premium executive sedans in India. This timeless machine has always kept our customers enthralled in equal measures of power and play. Now with the new ‘Carbon Edition’, the BMW 5 Series has upped the excitement once again in its segment. The distinct dark carbon exterior elements stir the emotions of a raw, unadulterated sporty driving experience. Combined with the most dynamic petrol engine and innovative technology features of BMW 530i M Sport, it promises an unforgettable drive.”

The ex-showroom price is as follows –

BMW 530i M Sport ‘Carbon Edition’:           INR 66,30,000

Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but exclude Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price / options are subject to change without prior notice. For further information, contact an authorised BMW dealer.

The new BMW 530i M Sport ‘Carbon Edition’ projects an extremely sporty appearance thanks to the integration of numerous attractive exterior elements. The kidney grille, front attachment and splitters in dark black carbon fibre create a strong impressive front that is discernable even from a distance. The exterior mirror caps in carbon fibre further add to the exclusivity. The dark theme is carried over to the side profile with 662M 18-inch Jet Black alloys that convey power and an adrenalin-rich character. At the back, a carbon fibre rear spoiler completes the overall dynamic look. 

The new BMW 530i M Sport ‘Carbon Edition’ is available exclusively in the Alpine White paintwork. The perforated Sensatec trim in Cognac | Black color combination with contrast stitching generates luxurious aesthetics in the cabin.

The innovative petrol-powered engine from the BMW EfficientDynamics family offers spirited power delivery. Cutting-edge technology comes into play with multiple driver assistance systems such as Remote-Control Parking, Reversing Assistant, Parking Assistant, BMW Virtual Assistant, BMW Gesture Control and 360° Surround-view Camera. An interior brimming with luxurious refinements, space and added comfort makes each journey a pure indulgence.

BMW Service Inclusive and BMW Service Inclusive Plus service packages are optionally available. These packages cover Condition Based Service (CBS) and maintenance work with a choice of plans from 3 yrs / 40,000 kms to 10 yrs / 2,00,000 kms, starting at an attractive pricing of INR 1.6 per km. The optional BMW Repair Inclusive extends warranty benefits from third year of operation to maximum sixth year, after the completion of the standard two-year warranty period. Together, these packages provide complete peace of mind and freedom to enjoy unlimited driving pleasure.

For the BMW 530i M Sport ‘Carbon Edition’, BMW India Financial Services will offer an all-inclusive monthly drive-away price of INR 89,999 with assured buyback after four years and flexible end-of-term options. Customized and flexible financial solutions can be further designed as per individual requirements.

The BMW 5 Series.

The design of the BMW 5 Series is headlined by immense presence and exquisite sporting style with large, clean and tautly drawn surfaces. The M Sport package bestows an aggressive character to the exterior, distinguishing it as an elite sports model and setting the hearts of motorsport fans pounding. The bold BMW kidney grille and slim full-LED Adaptive headlights ensure a considerable visual impact from the front. Distinct wheel arches give a dynamic appearance to the side profile. At the rear, the real eye-catcher is the L shape light graphic that emerges from the taillight. A broad rear with clean horizontal lines emphasises the width.

Interior of the BMW 5 Series blends contemporary elegance with driver-focused cockpit design. It provides the ideal environment for driving pleasure and comfortable ride over long distances. High-quality materials, bespoke upholstery and precise workmanship lend a modern, premium ambience. Seating in the new BMW 5 Series further enhances comfort for all occupants, at the front and at the back. Electrically adjustable Sports Seats with perforated Sensatec covers and M Sport leather steering wheel augment the sporty feel. Ergonomically optimised Lumbar Support enables vertical and lateral seat adjustment for a relaxed journey. Adding to the sense of space is the standard large glass sunroof. Ambient Lighting Package with six dimmable designs creates an atmosphere for every mood. The car has four-zone automatic climate control with extended features and SYNC function. Welcome Light Carpet, which is projected from the side sill, welcomes passengers in glamorous style.

Thanks to unrivalled BMW TwinPower Turbo technology, the petrol engine melds maximum power with exemplary efficiency and offers spontaneous responsiveness even at low engine speeds, with best-in-class acceleration figures. The 2-litre 4-cylinder petrol engine of the BMW 530i generates maximum output of 252 hp and peak torque of 350 Nm with 0-100 kmph acceleration in just 6.1 seconds.

The eight speed steptronic sport automatic transmission performs smooth, almost imperceptible gearshifts. For even greater driving pleasure, it comes with steering wheel paddle shifters and cruise control with braking function. Adaptive Suspension with independent damping offers exceptional precision and improves comfort. The damper response settings vary according to the mode selected with the Driving Experience Control switch, that allows driver to choose between different modes to suit the driving conditions - Sport, Sport+, Comfort, ECO PRO and Adaptive.

Modern cockpit concept BMW Live Cockpit Professional with BMW Operating System 7.0 includes 3D Navigation, a 12.3-inch fully digital instrument display behind the steering wheel and a bigger 12.3-inch Control Display. The occupants can operate several functions simply by speaking to their BMW Virtual Assistant. Hands do the talking with BMW Gesture Control that recognizes six pre-defined hand movements for control of a number of functions. Wireless Apple CarPlay® / Android Auto ensures seamless smartphone connection with the car to access several functions. Harman Kardon Surround Sound System conjures an engrossing treat for the ears. High-end 16 speaker system with woofers generates an impressive audio experience in all seats and is unique worldwide in the automotive sector. BMW Display Key allows drivers to keep in contact with their car round the clock.

The BMW 5 Series presents best-in-class cutting-edge driver assistance systems. Parking Assistant with Surround View Camera makes parking in tight spots easier. Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 meters driven and assists by taking over the steering. With the Remote-Control Parking function, a driver can manoeuvre the vehicle into a narrow parking space from outside using the BMW Display Key. The Comfort Access System makes it possible to open all four vehicle doors without using the key.

BMW EfficientDynamics includes features such as 8-speed Steptronic Sport Automatic Transmission, Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control.

BMW Safety technologies include six airbags, Attentiveness Assistance, Anti-lock Braking System (ABS) with Brake Assist, Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC), Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensors, ISOFIX child seat mounting and emergency spare wheel.

Just Dial Consumer Insights Reveals Significant Demand Surge For Decorators, Caterers, And Event Managers During Festivals

* Demand for decorators jumped by 141%, DJs 113%, caterers 82%, & event managers 33%

* Tier-II cities witnessed robust growth during Navratri & Durga Puja

* Demand growth for decorators and DJs in Tier-II almost at par with Tier-I

This festive season demand for decorators, caterers, and event managers shot up significantly across India’s 1000 towns and cities with Tier-2 cities witnessing a healthy growth rate on Just Dial, India’s No.1 hyper-local search engine.

After last year’s muted celebrations due to the outbreak of COVID and the ensuing strict lockdowns, this year’s demand have started to pick up right from the Navratri and Durga Puja celebrations and is expected to stay robust during the entire festive season till Diwali.

Description automatically generatedDuring the Navratras and Durga Puja, YOY demand for decorators jumped by 141%, DJs by 113%, caterers by 82% and event managers by 33%, reports the latest Just Dial Consumer Insights. Tier-I cities witnessed a drop in searches for caterers but demand for other services remained robust.  For the report, Just Dial analysed search trends across India’s 1000 towns and cities.

For decorators, demand growth in Tier-I cities remained at par with Tier-II. Kolkata, Patna, and Asansol were India’s top-3 cities with maximum demand. Among Tier-I cities, Kolkata, Chennai, and Bengaluru saw most of the searches while Delhi, Mumbai, Hyderabad, Pune, and Ahmedabad completed the list of top 8 Tier-I cities.

Among Tier-II cities, most of the demand for decorators came from the cities in eastern India. Patna saw a 3X growth in demand for decorators while both Asansol and Durgapur saw healthy growth rate. Cities like Guwahati, Siliguri, Ranchi, Coimbatore, Bhopal, Varanasi, and Dhanbad completed the top-10 list with most demand.

Description automatically generatedFor event managers, India saw a YOY rise in demand by 33% with Tier-I cities witnessing significantly higher rise vis-à-vis Tier-II. Mumbai, Delhi, and Hyderabad were the top-3 cities with maximum demand across Tier-1 cities. Among Tier-II cities, Jaipur topped the demand list for event managers followed by Surat and Ludhiana. Other cities such as Chandigarh, Bhopal, Lucknow, Patna, Indore, Vadodara, and Kanpur completed the leading 10 cities with maximum demand for event managers.

However, demand for caterers saw a significant rise across Tier-II cities compared to Tier-I. Trivandrum, a Tier-II city, saw the maximum demand, while Tier-III cities Kangra, and Saharanpur were second and third respectively across the country. Among Tier-II cities, Trivandrum, Indore, and Ranchi were the top-3 cities while Mumbai, Pune, and Chennai saw demand thrust in Tier-1 cities.

Demand for DJs in Tier-II cities was also at par with that from Tier-I cities. The top-10 Tier-II cities that witnessed maximum demand for DJs were Jaipur, Surat, Ludhiana, Chandigarh, Bhopal, Lucknow, Patna, Indore, Vadodara, and Kanpur. Among Tier-I cities, Delhi, Mumbai, and Hyderabad were the top-3 cities with most of the demand followed by Ahmedabad, Chennai, Bangalore, Pune, and Kolkata.

9% Tech Recruiters Prefer A Skill-Verified Resume Over Traditional One

‘Are resumes a thing of the past?’ - This question looms large in the hiring industry as most tech recruiters (79%) now trust the skill benchmarking stats or skill validation scores cited in the resumes over all other information to shortlist candidates. This was revealed in a new TimesJobs survey of 879 hiring managers to understand the relevance of resumes in the present work world. 

Among this respondent group, most (42%) said that rank and achievements in industry recognised competitions is the best way to show skill strength. After this, skill quotient provided by tests (32%  votes) were cited as the most effective way to show skill expertise. Next, skill recommendations from mentor and peers (voted by 16%) and volunteer projects (9%) appeared as recruiters’ choice for gauging skill proficiency. The respondents of the TimesJobs survey belonged to the IT & ITeS (42%) sector, BFSI (18%), Retail (12%), and remaining to Manufacturing, FMCG and other sectors. 

TimesJobs asked hiring managers about how frequently they got skill recommendations or verifications quoted in the candidate resumes. Here are the responses:

Explaining the survey findings, Sanjay Goyal, Business Head, TimesJobs and TechGig said, “Today recruiters look forward to quantifiable statistics, metrics, validations or benchmarking that can help them clearly understand how good a candidate is in a particular skill v/s his industry peers. As the work-world becomes more competitive, talent acquisition will have to be data-driven and statistics-laden to improve hiring ROI. A conventional resume - no matter how impactfully written - can never tell a recruiter about a candidate's skill strength and his industry benchmarking of those skills. Hence the need for resumes that state industry-validation and benchmarking of skills to clearly tell about a candidate’s expertise in one skill v/s the other skills. I would call it ‘the emergence of pre-assessed resumes’ and gradually all recruiters will use such resumes”.

“My advice to all job seekers: take skill tests at industry-revered platforms or competitions and include those deep-stats in your resume,” he added. 

Other key findings from the TimesJobs survey are:  

Skill updates should be the first thing on your resume

TimesJobs asked recruiters about which information should be updated first in a resume and most (47%) respondents said that a candidate must update their (new) skills as the first thing on their resume. This was followed by a preference for job updates to be mentioned as the first thing (voted by 25%), professional achievements as the first mention (voted by 19% respondents) and client handling experience (mentioned by 9% respondents). 

Paper v/s infographic v/s video: Which is the most popular video format?

We’ve all had the dilemma if fancier fonts and jazzier formats get noticed by recruiters? Here’s the truth, 61% recruiters still get a plain text resume, followed by 33% who receive infographic resume format and only 6% get video formats. 

Irrelevant work experience is the biggest blunder in resumes

A resume is a medium for a candidate to tell the hiring managers about his skills and expertise but bad formats, silly mistakes, incomplete details are big blunders that break the deal for a candidate. The TimesJobs survey asked hiring managers about the biggest resume blunders they have seen in the resumes. Here are the responses:

31% respondents said that irrelevant experiences are most common in bad resumes

22% said misspellings/ grammatical errors annoy them most 

18% recruiters they come across messy and untidy resumes, which makes a bad resume

17% said they get resumes with irrelevant personal details, a big put off for them 

Lastly, 12% said that they get resumes with vague objective statements

About TimesJobs:

TimesJobs is an online recruitment platform that helps competent professionals enhance their career growth. With over 25 million registered job seekers across the board and more than 60 million page views every month, it is the most preferred career portal among ambitious and talented professionals who want to make smarter career decisions that accelerate their career progression.

Trend Micro Unveils WeDiscover Partner Program Across AMEA To Accelerate New Business Opportunities

With a focus to strengthen its market presence across Asia Pacific, Middle East, and Africa (AMEA), Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today announced its Channel Partner Demand Generation Program, WeDiscover. The evolved demand generation initiative provides a well-designed framework for channel partners to identify unexplored markets, investigate newer revenue streams and accelerate sales. The newly announced WeDiscover program is designed to help partners leverage Trend Micro solutions while helping them differentiate their services, build new security expertise and grow profitable businesses as they meet customers’ needs in a dynamic security market.   

WeDiscover Program Highlights: 

Robust commitment from Trend Micro – Seamless collaboration among Business Management, Sales, Marketing, and Technical teams with our committed partners. In addition to the flexibility to choose from a range of Trend Micro solution portfolios to effectively generate opportunities. 

Maximize partner opportunities – WeDiscover program helps partners to identify opportunities and close the deal within a period of 180 days. 

Empower partner success - Comprehensive marketing tools, co-branded collaterals, and digital marketing support for the partner to assist end-to-end customer journey effectively.

Earn Rewards & incentives - Motivate partner’s team members with exciting merchandise via TrendSetter partner incentive program, WeDiscover Tools, Online rewards payouts, enablement programs and Solution Offering Packages.

“It continues to be our focus to drive expansion into the AMEA region by offering differentiated solutions and staying committed to achieving business goals with our partners. Our range of customized solutions backed by continuous innovations and leadership position, will give an edge to our partner collaboration. We take a highly collaborative approach with all our partners, irrespective of a business location, and this was no exception,” said Dhanya Thakkar, Senior Vice President, Asia Pacific, Middle East and Africa (AMEA) at Trend Micro. 

“With today’s announcement, we actively expand on opportunities and build on mutual successes, while delivering more benefits, enablement, and rewards for our ecosystem of partners. The Channel Demand Generation’s Program, WeDiscover, offers channel partners greater flexibility on engaging with the market, upskilling their technological knowledge while rewarding top-performing partners. It is our constant efforts to reverberate our strong commitment to help our channel partners generate new business and strengthen our team’s relationship with them,” said Tom Cheeran, Director – Channels, India at Trend Micro.  

ProNutiva Program From UPL Increases Yield And Oil Content In Groundnut Crop, Brings Samriddhi To 50,000 Farmers

* Promotes sustainable agriculture for groundnut farmers

* Increased yield & protein contents of fodder for Dairy Industry

UPL Ltd., global provider of sustainable agriculture products and solutions, has delivered extremely promising results with its ProNutiva Sada Samrudh Groundnut program in Gujarat. The project, which was scaled up in May 2021, has resulted in astounding improvements in the crop yields, thereby increasing the income of the participating farmers as well. To showcase the same, UPL organized a live harvest demonstration at Rikadia Village, in Amreli that was attended by over 750 farmers, Village Sarpanchs, and agriculture department officials.  

The first pilot program was implemented with 8,500 farmers, which was taken up in the year 2020 in the key groundnut belts in Gujarat which helped double their yields and income, now it has covered over 2.5 lakh acres of farm-land over 50 thousands farmers. The overall increase in groundnut yield is of 50-60%, with an increase in oil extraction of 1 percent. In addition, it led to an increase of fodder yield of 35%, which helped improve the farmers’ dairy income. 

Under the ambit of the Pronutiva Sada Samrudh project, groundnut farmers were offered integrated agricultural services like IPM Kits, Soil Testing, Weather Services, Crop Advisory and High-Tech Enabled Farmer Mechanization Services to increase groundnut yield and income. They also used UPL’s groundbreaking product “ZEBA”, which absorbs water and nutrients and releases it to the plant when it’s needed by the plant. The project has not only demonstrated the significance of apt inputs and advisory along with technology services for upliftment of groundnut farmers, but also showcased the potential to stimulate highly remunerative groundnut farming across the nation which in turn can contribute to food as well as nutritional security, and help with the country’s Edible Oil Mission as well.

The program has been surveyed by We Governance Knowledge Services Pvt Ltd, Junagarh Agriculture University as well as Grant Thornton, all independent third parties. 

The results of the We Governance Knowledge Services Pvt. Ltd. showed that with the use of “ZEBA” and all the other services under the program, the number of healthy plants increased by 20%, the number of peg formations increased by 25%, the number of pod count increased by 35% and all of these improvements lead to a higher pod weight by 51%. The study by Junagarh Agriculture University indicated an increase in Oil of 1.45%, an increase in the true protein of the nuts by 1.68% and an increase in the total carbohydrates of 0.72%. A study is still under process by The Grant Thornton and the report will be available soon. 

Commenting on the success of the program, Savesh Kumar, Head, India Filed Marketing, UPL shares, “Gujarat is a key state in India’s groundnut production, and has the highest capacity of any state in the country. Farmers in the region are faced with problems such as white-grub infestation, water management, soil nutrient deficiency. Our program has shown extremely promising results and we hope to continue to improve yields and thereby the livelihoods of our nation’s farmers.”

Ashish Dobhal, Regional Head of India, UPL Ltd, mentions, “UPL strives to holistically and sustainably improve each crop, which is the aim of the ProNutiva Sada Samrudh program as well. We are delighted to see the incredible results from the program, which has led to not only led to an increase in the crop yield, but also helped farmers increase their income.”

Dinesh Bhai Rupala, a groundnut farmer from Ishwariya Village  Amreli, said, “we were planning to abandon the cultivation of ground nut as there were very less yield and income but due to the intervention and support of the UPL team under Sada Samrudh Pronutiva project we are not only getting over 50 percent higher yields but also higher price of our crop due to better quality. The fodder quality and quantity has also increased that has helped us to get more returns from dairy business.”

Rohit Bhai Movaliya, Farmer, Rikadiya, Amreli, at whose fram the live event was organised, said, “I have found higher number of pods, weight, quality with bigger size pods, in my ground nut crop by using Pronutiva package in my farm that is providing me over 25-30 per cent higher income when compared with non Pronutiva farm. When due to intermittent rains other farmers’ groundnut crops were showing stress and were drying, my farm was still green and remained healthy without irrigation due to the use of Zeba that hold water and releases when the plant is in stress. It has also helped me to get good quality and quantity of green fodder as well for my cows and buffalows.”    

Hansraj Bhai Happani, Dahida, Amreli said, “ India is importing over 70 percent of edible oil, if this project is implemented across India, soon we will be able to become Aatmanirbhar in oil that will save our foreign income aa well as make India a healthier nation. I  have witnessed the results of Pronutiva impacts in my ground nut farm, where i have witnessed over 50 percent increase in yield and 1.5 percent higher oil content.” 

About UPL:

UPL Ltd. (NSE: UPL & BSE: 512070) is a global provider of sustainable agriculture products & solutions, with annual revenue exceeding $5 billion. We are a purpose-led company. Through OpenAg, UPL is focused on facilitating progress for the entire agricultural value chain. We are building a network that redefines the way an entire industry thinks and works – open to fresh ideas, innovative ways, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 13,600 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. 

Voot Kids Is The New Digital Home For The Anime Franchise, Pokémon

* Voot Kids brings little fans closer to their favorite series, Pokémon, with 21 blockbuster movies and over 10,000 minutes of exciting Pokémon Anime Series

India’s largest and most loved content platform for kids - Voot Kids, has now pulled out all stops to enthrall its young viewers with an unlimited dose of entertainment.  Strengthening its content library as India’s one-stop-destination for favorite characters, entertainment and fun learn platform for children, Voot Kids has announced an exciting line up to provide viewers with access to the globally loved anime franchise – Pokémon in India. Celebrating 25 years of Pokémon, Voot Kids is now the go to platform for more Pokémon fun than any other digital platform in India with 21 movies and over 10,000+ minutes of Pokémon Anime series episodic content.

Pokémon continues to expand not only video gaming category, but has recently released Pokémon UNITE, a MOBA game playable across Nintendo Switch, Android and iOS platforms. Nevertheless, the movies and series of the iconic characters enjoy significant fandom globally. Premiering on Voot Kids for the 1st time in India, these 21 Pokémon movies is a landmark content initiative to bring anime franchise closer to its fans. Voot Kids is all set to provide an immersive Pokémon experience to its fans in India with 21 global blockbuster movies from Pokémon added to its robust and diverse content library. The hook for this one kind of content initiative in the kids segment spins around “Chuno Voot Kids. Chuno Pokemon” with Voot Kids being confident that every Pokémon fan will choose Voot Kids as its favourite digital destination to enjoy it at their own discretion.

Speaking on the initiative, Ferzad Palia, Head – SVOD (Voot Select, Voot Kids) & International Business at Viacom18, said, “At Voot Kids we aim at creating a wholesome experience for our young viewers to enjoy and fun learn from their favorite characters in a 100 % kid safe environment. This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth. The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.”

Speaking on the launch, Ashutosh Parekh, Head of Content – Voot Kids, said, “At Voot Kids we continue to build a roster of compelling stories fronted by top global and local characters. With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart. Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to the today’s digital natives, with superlative story arcs and well etched characters that unify action – adventure with humor. The massive Pokémon blitz with 21 movies and over 10000 minutes of Pokémon Anime Series will make VOOT Kids the largest digital home of Pokémon in the country…which is why I would say it loud – “Gotta Catch ‘Em all” together on Voot Kids!

“We are very excited to have partnered with VOOT Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India.  It is a treasure trove for a Pokémon fan to access digitally and we believe it will help build a deeper bond with fans”, says Jiggy George, Founder and CEO Dream Theatre, Master Licensing Agency for Pokémon in India and South Asia.  

“With support from our partners at Voot kids, we have finally been able to release the 1-21 movies in India, we are thrilled to finally share our fans in India, the fun and excitement of the Pokémon movies. Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience”, says Susumu Fukunaga, Corporate Officer at The Pokémon Company.

Voot Kids has today emerged as the largest and most diverse multi format kids’ app with a emphasis on entertaining and engaging kids through its focused “Made for Kids” agenda.   As a powerhouse platform, Voot Kids continues to invest in compelling storylines and characters providing enhanced and immersive content experiences to kids in India.

About VOOT Kids:

VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning. The app has four major categories: WATCH, LEARN, READ AND LISTEN including hours of Indian and International content. The rich content library also consists of interactive quizzes covering 5 skill set domains, audio books and audio originals with character led stories and best-selling e-books. The content on VOOT Kids will help a child create a perfect balance between learning and having fun. The app is available on iOS and Android phones. It is also accessible through Tata Sky Binge, JioFiber, and Amazon Fire Tv.

About Viacom18:

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.