Hero Motocorp Adds Cheer To The Festive Season With Exciting Retail Finance Schemes

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has introduced a range of new and exciting retail finance schemes for customers.

Adding cheer to the ongoing festive season, the company is making numerous finance offers available to customers through a wide range of partners.

The innovative financial products such as No-Hypothecation, No cost EMIs, and Cash EMI (loan without a bank account), ensure that customers can bring home their preferred Hero MotoCorp product hassle-free. Along with Hero FinCorp, it has also introduced segment-first schemes such as Kisan EMI and Balloon EMI. These schemes provide tailor-made solutions for farm-income-based customers as well as customers with seasonal incomes. 

Through easy options and customized schemes, Hero MotoCorp is ensuring that almost all customer segments in the country have access to convenient finance and purchasing power. Thus, empowering them and boosting the economy in the process.

Additionally, Hero MotoCorp has introduced attractive schemes such as Aadhaar based funding, low down payment starting from Rs. 6,999/-, low interest rate of 5.55% and long tenure loans of up to 48 months. Customers can also avail of instant monetary benefits by using credit and debit cards of select banks like SBI and ICICI.

Providing customers with the power to choose, Hero MotoCorp has tied up with multiple nationalized banks, private banks and Non-banking financial corporations (NBFCs), including HDFC Bank, IndusInd Bank, Shriram City Union Finance, HDB Financial Services, IDFC First Bank, and Wheels EMI.

Customers can visit their nearest Hero MotoCorp outlet for more information.

SchoolEdTech LEAD To Host A Nationwide Student Championship Event For 10 lakh+ Students

* Top performers of LEAD Championship stand chance to win rewards up to INR 10 lakhs~

India’s largest SchoolEdtech Company in K-12 segment, LEAD today announced the launch of LEAD Championships 2021, the country’s biggest student championship. The inaugural session was hosted by Master Entertainer Aditya Narayan. This year, the Championship will have four categories – English Champs, Science Champs, Quiz Champs and Li’l Champs and is open to 10 lakh+ students from 2000+ schools across India.

The competition is designed to provide a national platform to students of all age groups & prepare them for success in the examination of life. By motivating students to demonstrate skills such as speaking, reading, listening, comprehension, application of their science-based concepts, current affairs, etc, LEAD focuses on holistic learning of students instead of only curriculum based assessments.

Students from Senior KG to Class 9 can submit their entries from October 13 to November 10, 2021 on the website here: www.leadschool.in/championships.

LEAD Cofounder & CEO, Sumeet Mehta said, “For a long time, students in small towns and affordable schools have not had the opportunity to demonstrate their talent at the national level. LEAD Championships 2021 is India's biggest national platform. It will provide students with exposure, practice and experiences that will propel them to achieve newer heights.”

English Champs will focus on elocution and public speaking, while Science Champs will provide an opportunity to students to showcase their scientific acumen and create science projects that have a strong real-world connection. Besides, Quiz Champs will test students’ level of knowledge regarding geography, nations, governments, current events and news from around the world. Lastly, a special competition has been designed for pre-primary students called the Li’l Champs which focuses on creating awareness about the surrounding as students will have to dress up as one of the characters from the list of themes and speak a few sentences or dialogues while acting as the character. Once the qualifier round is conducted, the students will compete in the Quarter Final round followed by Semi Finals and Finale round.

LEAD will provide all students qualifying to Quarter Final Round with an exclusive opportunity to interact and learn from experts through a series of exclusive masterclasses.

The winners of the four championships will take home exciting prizes up to INR 10 lakhs in addition to the highly coveted LEAD Championship Trophy.

Link and snapshots of the launch event: https://www.youtube.com/watch?v=-Mqkwfeuei4

Cert-In & KOO Collaborate To Spread Awareness On Cyber Security

* The campaign will run through October 2021 with the theme ‘Do Your Part, #BeCyberSmart’

Indian Computer Emergency Response Team (CERT-In), Ministry of Electronics and Information Technology (MeitY), Government of India, and India’s multi-lingual micro-blogging platform Koo are jointly executing citizen outreach activity to create awareness on cyber security this October - which is observed as National Cyber Security Awareness Month. This collaboration aims to increase public awareness on the need to stay safe and secure online and leverages the theme  - Do Your Part, #BeCyberSmart. CERT-In and Koo App will boost awareness on issues like phishing, hacking, personal information security, password & PIN management, avoiding clickbait and protecting one’s privacy while using public Wi-Fi. 

Koo App will run this campaign across multiple Indian languages to strengthen the outreach amongst internet users from across the country. A slew of contests will be held to enhance engagement and knowledge sharing on this crucial subject, with winners getting exciting prizes.

Throwing light on this collaboration, Aprameya Radhakrishna, Co-founder & CEO, Koo App said, “As a unique social media platform that empowers Indians to engage and connect across multiple languages, we seek to empower our users with crucial information pertaining to aspects of cyber security and privacy - which is needed to make the interconnected world much more secure and resilient. We are pleased to associate with CERT-In, the National Nodal Agency for incident response, to build awareness on cyber security, which we believe is part of Koo’s continued efforts to make social media a safe, trustworthy and reliable platform for internet users.”

Dr. Sanjay Bahl, Director General, CERT-In said, “People are the weakest link in cyber security.  To sensitize citizens and increase cyber security awareness amongst them, CERT-In is observing Cyber Security Awareness Month during October 2021 with the theme ‘Do Your Part, #BeCyberSmart’. Towards this, various citizen-oriented campaigns as well as training programs for the technical cyber security community in India are in progress. The collaboration with Koo is a step in this direction for the digital age citizens to enjoy their online experience in a safe and secure manner.”

About Koo:

Koo was founded in March 2020 as a multilingual micro-blogging platform in Indian languages. Available in multiple Indian languages, Koo enables people from different regions in India to express themselves in their mother tongue. In a country where just 10% of India speak English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect with each other. Koo provides a stage for the voices of Indians who prefer to interact in Indian languages. Crores of users, including some of the most eminent personalities from across India, now use the platform actively. 

Jaguar Land Rover Trials World-First Digital Supply Chain For Leather Using Blockchain Technology

* Secure blockchain technology ensures full transparency in the leather supply chain

* Jaguar Land Rover partners with Circulor, Bridge of Weir Leather Company and University of Nottingham on industry-leading leather trial

* ‘Digital twin’ created to track entire leather production process using GPS, biometrics and QR codes

* Project is part of Jaguar Land Rover’s commitment to offering customers sustainable and responsible premium material choices

* Trial is part of Jaguar Land Rover’s journey to net zero carbon emissions across its supply chain, products and operations by 2039

Jaguar Land Rover has trialled the use of secure blockchain technology to ensure full transparency within a sustainable leather supply chain.

In the world-first, Jaguar Land Rover partnered with supply chain traceability provider Circulor, leading UK leather manufacturer Bridge of Weir Leather Company and the University of Nottingham to trial the use of traceability technology in the leather supply chain.

As well as tracking compliance, the digital process enabled Jaguar Land Rover to assess the carbon footprint of its leather supply network, working with UK-based Bridge of Weir Leather Company to trace its lowest carbon leather from farm to finished article – all part of Jaguar Land Rover’s commitment to reducing the environmental and ethical impact of its products across their lifecycle.

Jaguar Land Rover is committed to offering customers more sustainable and responsible material choices for their vehicle interiors, such as Kvadrat – a refined high-quality wool blend textile that's paired with a suede cloth made from 53 recycled plastic bottles per vehicle – available on Jaguar’s all-electric I-PACE.

As part of the Innovate UK-funded research, a ‘digital twin’ of the raw material was created, allowing its progress to be tracked through the leather supply chain simultaneously in the real world and digitally. A combination of GPS data, biometrics and QR codes was used to digitally verify the movement of leather at every step of the process using blockchain technology.

Defining the verification process has created a repeatable blueprint for tracing a single piece of leather at every stage. It can be used across Jaguar Land Rover’s global supply chain and by other industries that rely on leather, such as fashion and footwear.

The project is part of Jaguar Land Rover’s Reimagine strategy: a sustainability-rich combination of modern luxury, unique customer experiences, and positive societal impact.

Reimagine aims to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Jaguar Land Rover will work with industry experts to improve sustainability, reduce emissions and collaborate on next-generation technology, data and software development leadership.

Dave Owen, Jaguar Land Rover Executive Director of Supply Chain, said: “We are currently restructuring our supply chain as part of Reimagine, with a focus on transparency and sustainability. The outcome from this world-first trial will allow us to further improve the sustainability of the leather supply chain around the globe, ensuring the complete traceability of raw materials from origin to vehicle.

“This is one step in our journey to net zero carbon emissions across our supply chain, products and operations by 2039, enabled by leading edge digital capabilities.”

Through InMotion, its venture capital and mobility services arm, Jaguar Land Rover previously announced an investment in Circulor, allowing the company to source premium materials with greater transparency as to the provenance, welfare, and compliance of suppliers throughout its networks.

The technology could be deployed to trace other commodities. Circulor is already using blockchain to improve the traceability of minerals used for electric vehicle batteries. Blockchain technology is impossible to modify or tamper with, giving customers greater confidence that the sustainable supply chain is authentic, and all materials have been sustainably sourced.

Dr Warren Bowden, Innovation and Sustainability Director of Scottish Leather Group, said “In partnership with Jaguar Land Rover and the University of Nottingham, we believe there is a clear opportunity to implement blockchain technology to enhance the existing, world-leading standards of traceability and transparency that exist within UK agriculture and its Cattle Tracing Scheme.

“At Bridge of Weir, we see the potential to create carbon-positive leather – if we source from local farms where the livestock is grass fed, where there is no deforestation, and we couple this responsible approach to sourcing with ongoing innovation to create zero carbon and zero waste manufacturing processes. The blockchain technology developed in this trial will enable each stage in the process, and the entire leather supply chain, to be accurately tracked and measured.”

InMobi Signs Definitive Agreement To Acquire Appsumer Analytics And Insights Platform To Power Performance Marketers Around The Globe

* Deal Brings Unified Intelligence to Mobile Marketing and Deeper Understanding of Marketing Effectiveness; Improves Business Performance for Global Advertisers 

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights. Based in London, Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more. The company was funded by Galvanise Capital and named a Top 100 UK start-up.

Appsumer’s self-serve technology platform, intellectual property and team will support InMobi’s end-to-end content, monetization and marketing stack and empower marketers to assess their performance marketing spend all in one place. With third-party identifiers losing their dominance, which complicates the measurement and attribution process, it’s more important than ever that marketers have a clean, crisp view of how their marketing channels are performing. Appsumer’s workspace allows customers a single source of truth to track performance, analyze results and use that data to plan more effective campaigns.

Together, InMobi and Appsumer intend to build an operating system that makes understanding user acquisition funnels easier by using artificial intelligence (AI) to build predictive capabilities into the platform to help growth marketers more quickly experiment and iterate to optimize results from their user acquisition strategies.

Shumel Lais, CEO and Founder of Appsumer joins InMobi and will continue to lead the division, charting its future growth path and product roadmap. The full Appsumer team will join InMobi to ensure client service continuity and further develop and support the analytics and automation offering under the InMobi umbrella. Appsumer will continue operating independently as a subsidiary within the global InMobi organizational structure.

“Appsumer brings a next-generation approach for advertisers to better understand the efficacy of their marketing efforts across multiple channels that growth marketing teams employ daily,” said Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Marketing Solutions. “The solution makes it easy to map all mobile performance media investment to business outcomes; Shumel and his team are well-known industry leaders and visionaries in their field and will play an instrumental role in driving InMobi’s next wave of growth and innovation.”

“Joining forces with InMobi potentially represents an exponential growth path for our pioneering technology,” said Lais. “I’m excited that Appsumer has the opportunity to get into the hands of even more developers and marketing teams worldwide to leverage our best of breed offering, making it the default home for growth marketing.”

Appsumer’s platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals and KPIs, and daily processing of marketing data for more accurate measurement and informed decision making. On average, Appsumer customers access the platform more than five times each week, making it a central part of their performance marketing operations. 

The acquisition of Appsumer extends InMobi’s recent enterprise expansions. Last month, InMobi launched InMobi Telco to help mobile carriers and handset manufacturers optimize their customer experiences and diversify their revenue streams. 

About InMobi

InMobi is the leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com. 


About Appsumer

Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more effectively. The platform aggregates and normalizes cross-channel cost, attribution, revenue, and predictive data and visualizes it in an easy-to-use business intelligence (BI) tool for user acquisition (UA) teams. This gives marketers a single tool where they can make more effective optimization decisions and improve performance. Appsumer has been recognized as one of the top 100 UK-based startups and won industry awards including Digiday’s Best Mobile Marketing Platform. Its platform powers user acquisition teams at top-grossing consumer mobile apps worldwide including Lovoo, Miniclip, Trainline, Huuuge Games, and Picsart.

Godrej Appliances Targets Double-Digit Growth This Festive Season With A Slew Of New Products And Attractive Schemes

* Introduces new range of refrigerators and washing machines

* Rolls out ‘Dil Se Diwali’ offer with a basket of easy EMI schemes and upto 20% cashback

Godrej Appliances, one of India’s leading manufacturers of Consumer Appliances and amongst the key consumer facing businesses of Godrej & Boyce, flagship company of Godrej group, unveiled its ‘Dil Se Diwali’ festive promotion by launching a range of new products and enticing offers to make this festive season brighter.

With second wave at an end, consumers are looking forward to some celebrations finally, albeit with caution. Appliances are a part and parcel of festive celebrations at home and the season is expected to augur positive purchase sentiments. The company has launched a range of aesthetic glass door direct cool refrigerators, double door frost free refrigerators, and top load washing machines. This is in line with the increased traction witnessed in the premium segments since the last few months and follows the company’s foray into the premium category of dishwashers recently.

Commenting on the festive launches and offers, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “After a difficult year dealing with the pandemic, consumers in India are gearing up to celebrate the festival season. Despite concerns around the third COVID wave, double vaccination should help in driving positive consumer sentiment. Festive season usually contributes 30% of annual sales for us. We are seeing encouraging signs of demand revival and are targeting a double-digit growth rate of 20% plus during this festive season. We believe this season, consumers will celebrate ‘Dil Se Diwali’ with our slew of exciting offers and new introductions.”

The festive season is marked by deals and offers and given the overall economic downturn in multiple sectors due to Covid, festive promotions will also play an even more significant role this year.  In keeping with consumers’ need for liquidity, the company has designed lucrative cash backs upto 20% and Multiple EMI schemes (8/0, 10/2, 12/4 standard EMI schemes, 1 EMI off on 20/5 scheme and 24/4 fixed EMI schemes starting at just Rs. 900). Consumers can also take home a premium Godrej Appliance by paying just ₹1 down payment, creating yet another opportunity for our customer’s delight. Extended warranty is also available in specific categories and segments to ensure that the customer is getting maximum value on his festive purchase. The Dil Se Diwali festive promotion offers will be available till 15th November across stores. Customers can also avail offers on the company’s e-store at shop.godrejappliances.com.

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Description automatically generatedFurthermore, Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, added, "We are happy to continue the Godrej tradition of bringing joy into the lives of millions of Indians through our value-laden products and further dazzle up the festivities through our thoughtfully designed offers – cashbacks, easy finance schemes with attractive EMI, extended warranty and more is available for our consumers to pick from. With our technologically advanced products exclusively launched for the season, backed with attractive offers we are confident of a good festive run.”

About Godrej Appliances:

Godrej Appliances, a business unit of Godrej & Boyce, is one of the leading Home Appliances players in India. Godrej & Boyce was the first Indian Company in 1958 to manufacture Refrigerators and since then Godrej Appliances has expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators and more recently, UVC Technology-Based Disinfecting devices and Dishwashers, all powered by the driving philosophy of 'Things made thoughtfully’. This thought extends from human-centric design to planet centric design. Environment is a core value at Godrej. Both manufacturing units of Godrej Appliances became the first in the country to win the coveted Platinum Plus Green Co certification for their pioneering green manufacturing practices. The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also best in class after-sales service delivered through over 680 service centers and more than 4500 SmartBuddy service experts spread all over the country.

To learn more visit : https://www.godrej.com/godrej-appliances

Canara Bank Launches Credit Outreach Programme Across Karnataka

Hon’ble PM in his independence day speech on 15th August 2021 has launched “Azadi Ka Amruth Mahothsav” celebrating 75th year of independence through various outreach programmes. As a part of the directions from Government of India (GOI) SLBC Karnataka has decided to conduct Mega outreach programmes in 19 districts of the state starting from 13th October 2021 . All Public sector banks, Regional Rural Banks, DCCBs, MFIs, NBFCs and Private sector banks operating in the district along with NABARD  and other government departments such as  KVIC, KVIB and DIC are participating in the programme. The credit outreach programme is conducted to create awareness on various credit facilities available and to accept and issue provisional sanctions.

The Credit outreach programmes are conducted to create awareness and sanction loans under Pradhan Mantri Mudhra Yojana -PMMY (MUDRA), Stand Up India, PMSVANidhi, ECLGS, PMEGP, Agriculture Infrastructure Fund scheme (AIF), Animal Husbandry Infrastructure Development Fund scheme (AHIDF), Agriculture, MSME, Retail, Education, Housing loans and other Atmanirbhar Bharat schemes.

During the programme all efforts will also be made by banks to drive a special awareness campaign regarding various PM Jana Suraksha schemes of GOI like Pradhan Mantri Suraksha Bima Yojana (PMSBY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), APY and enrolments also will be undertaken there itself. Awareness and enrolment under digital banking also will be part of the outreach. 

Other districts also will be conducting similar programmes at various centres of the respective districts  and will be creating credit  and digital awareness among the public.

SLBC requests General public to utilize the opportunity and avail credit facilities and also to get enrolled under PM Jana Suraksha schemes during the outreach programme.