Friday, July 23, 2021

Max Bupa Health Insurance Now Rebrands As Niva Bupa Health Insurance Ltd


* Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited) to maintain strong growth in the market; Plans to become INR 2,500 crore entity by FY 21-22

* No impact on customers and partners; All changes pertaining to brand transition will be reflected by year-end~

Max Bupa Health Insurance announced todaythat it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the rechristened brand – Niva Bupa will democratize health insurance category by bringing more thrust on customer touch points and introduce host of innovative products and digitally enabled services. Niva Bupa Health Insurance will aim to provide financial assurance as well as healthcare access to its customers by taking forward its legacy of product innovation, customer centricity and digital capability.

Owing to a change in shareholding pattern, with the exit of Max India and entry of Private Equity firm True North, Max Bupa needed to create a new brand identity as part of the transition. The company decided to utilize this as an opportunity to redefine itself. After a rigorous consumertesting and insights, thecompany decided ‘Niva Bupa’ as the new nomenclature for MaxBupa.The decision of the new brand name was based on a survey and in-depth interviews across new age millennials and middle-aged customers who were either existing or first-time buyers of health insurance products. The termNiva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity. The brand has repositioned itself for health conscious people who believe in building a better tomorrow.

Leveraging the understanding of the Indian market and customers’ varied healthcare needs, Niva Bupa willbuild an intimate brand that simplifies health insurance category for the ease of understanding amongst the audience. It will play an instrumental role in providing access to best-in-class healthcare to millions of people in the country.The company would empower its customers with digitally backed meaningful tools to enablegreater control over their health and well-being.

Talking about the brand’s new identity, Mr. Krishnan Ramachandran, MD and CEO, Niva Bupa said, “We are thrilled to embark on the new and exciting chapter in our growth journey. Following the shareholder transition of Max Bupa from Max India to True North in 2019, we are now ready with our new brand identity as Niva Bupa. The new brand will firmly stand at the intersection of financial services and healthcare to fulfill the needs and aspirations of millions of people in India.  The health insurance industry is poised for a monumental growth, and we will take our new brand identity to our customers with a renewed promise of protection and care. As Niva Bupa, we will look to further strengthen our core brand ethos of customer centricity.”

Mr. Krishnanfurther added, “We have always strived to be a trusted health partner for our customers. Under the new brand Niva Bupa, we will continue to expand our digital and network presence that will allow customers to avail our industry leading products and best-in-class services anytime,anywhere.”

Niva Bupa Health Insurance will continue to maintain strong growth in the market and aims to become anINR 2,500 crore company by FY21-22. The company will bring over 12 million people in India under the ambit of health insurance by FY-25.

Mr. Nimish Agrawal, Senior Vice President & Head Marketing, Niva Bupa said, “Health insurance is no longer looked upon as a financial instrument solely for tax saving purposes. It has repositioned itself as a self-investment product which will take care of all healthcare needs. This warranted a change in our positioning as well.With the new brand identity, we want to unravelthe health insurance space and offer a humanized experience to our customers, especially in terms of guidance, counseling, and support at the moment of truth.

Our name has changed from Max Bupa Health Insurance Company Limited to Niva Bupa Health Insurance Company Limitedeffective 5thJuly, 2021. As next steps, we will closely work with our partners and various stakeholders to complete our brand transition by year-end. It will be reflected in all our customer and partner facing assets henceforth. Our business fundamentals remain unchanged and there will be no impact of this transition on our customers and partners. We are prepared to embrace the change and bring infresh perspectives and a new outlook towards the category.”

About Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited)

Niva Bupa, a leading standalone health insurance player in India, is a joint venture between True North, a leading Indian private equity firm and the Bupa Group, a leading international healthcare company with a legacy of providing specialized healthcare services for over 70 years.

WhiteHat Jr Aims To Create Live 1:1 Music Category; Develops A Custom-Built Music Learning Platform With Live Teachers


Leading EdTech company WhiteHat Jr, known for delivering live online classes in Coding and Math, today announced the commercial launch of its Music curriculum to teach Piano and Guitar online. This follows a highly successful beta phase which was limited to paid WhiteHat Jr students. The company has onboarded 800+ trained music teachers to deliver one-to-one sessions leveraging a custom-built music learning platform.

Making music accessible with a customized platform

Designed from the ground-up, the platform has been built after incorporating feedback from music experts, teachers, students and early adopters. The platform does not simply replicate a physical class but uses interactive music sheets to make it easier for students to learn. It also helps them practice better as the sheets play the underlying music and provide the students with a reference audio. Further, teachers can track progress between classes and share personalized feedback on the practice of their students. The platform includes games that improve students' technical skills like sight-reading, pitch recognition, and rhythm skills. Lastly, it supports engaging audio-visual aids that make it easier to learn complex techniques online.

"At WhiteHat Jr, our singular focus has been to inspire a generation of children to create versus consume. Music fits right at the center of our mission because it ignites all areas of a child's development. Learning to create music can fundamentally transform a child's life," said Karan Bajaj, CEO and Founder, WhiteHat Jr. “We believe Music and the arts are as critical for a child’s development as learning STEM and want every child to have access to the best music teachers in the world through technology.”

“Globally, the music education industry, especially for instruments, is highly fragmented. Parents face multiple issues such as the availability of good tutors, engaging class experiences, and the logistics of supporting an offline class. Many parents also lack conviction about their child's interest in learning music. Our program has been designed to address these challenges and make the music learning journey truly enjoyable and memorable,” said Gautam Patil, Head of Music, WhiteHat Jr.

The company has partnered with musical stalwart Lucky Ali as part of its brand campaign to popularise music offering to students across the country. The ‘create like a child’ campaign focuses on celebrating, honoring and taking inspiration from individuals who have achieved stardom by listening to their inner child to unlock their full potential.

Thursday, July 22, 2021

Leading EV Manufacturer Komaki Opens Its 300th Dealership In India


* As Komaki outlets touch the 300 marks, EV sales touch the sky.

The growth of Komaki in the last quarter has shown a steep upward trajectory. Their yearly growth shows impressive numbers with unit sales jumping four times since the last fiscal year! The adoption of electric vehicles has shown an uptick with the increased consciousness among the people about environmental conservation. As the sales grew, so did the size of the Komaki footprint. After rapid expansion in the last quarter in New Delhi, Kerala, Tamil Nadu, Karnataka, Kashmir, Andhra Pradesh and Rajasthan. Komaki has now set foot in Madhya Pradesh as well.

At a time when fuel prices are at an all-time high with the upsurge continuing without any respite for the consumers, Komaki has continued to make strides with steady growth in EV sales. The opening of their 300th dealership in Vidisha city of MP stands testimony to this fact. The previously opened dealership in the national capital was also warmly welcomed with EV sales touching triple digits within a few days of its inauguration.

The newest showroom in MP sprawls lavishly over an area of 2,500 sq. feet and showcases all the futuristic models, consistent with the Komaki name. Consistent with their track record, the new dealership has already witnessed a booking of 250 electric vehicles which is indicative of the migration towards eco-friendly modes of travel. The robust demand has taken the sales tally of Komaki EVs to 21,000 units within the first half of 2021.

The Komaki Electric Vehicle Division has left no stone unturned in offering advanced features on all its models at affordable prices. Smart features seen for the first time on electric two-wheelers continue to attract consumers to its dealerships. Adding another feather to its cap, Komaki opened yet another dealership outlet in God’s own country at Kottayam. It was well received by the people with 70 units booked on the first day itself.

“The people of India are becoming increasingly cognizant of the environmental impact caused by traditional IC engine-powered vehicles. As we strive to deliver the best quality at the best possible cost, the response to our efforts by the people of India is heart-warming. It gives us more reasons to continue making eco-friendly travel accessible and cost-competitive for the masses in alignment with our vision of making India greener and cleaner.”, says Ms. Gunjan Malhotra, Director, Komaki Electric Vehicle Division.

Ducati Launches Multistrada V4 In India; Prices Start At INR 18.99 Lacs


 ·        All new Ducati Multistrada V4 and V4 S launched at INR 18.99 Lacs and INR 23.10 Lacs respectively (Ex-Showroom India); bikes to arrive in showrooms by early next week

·        The Multistrada V4 is the world’s first bike to feature a front and rear radar rider-assistance system

·        The Multistrada V4 comes in Ducati Red while Multistrada V4 S is available in Ducati Red and Aviator Grey color options

·        The Multistrada V4 S will also be available with spoked wheels, straight from the factory, and will arrive in India later this year

Ducati today announced the launch of its much-awaited adventure tourer, the all-new Multistrada V4 and V4 S, priced at INR 18.99 Lacs and INR 23.10 Lacs respectively (Ex-Showroom Pan India). The Multistrada V4 is an all-new motorcycle from the ground up that will headline Ducati's family of adventure Tourer bikes in both capability and technology prowess.

This 4th generation of Multistrada represents the best of Ducati’s technology, performance, and capability. The name also serves a strong purpose, where “multi” stands for “many” so “Multi-Strada” means “many roads”, thus, falling in line with the bike’s sheer ability to dominate all roads with ease, thanks to its new V4 Granturismo engine, integrated safety and balanced chassis. 

Now, with this all-new generation, Ducati has also reimagined this iconic do-it-all machine. The biggest change starts with the heart of the project, its powerful engine called the V4 Granturismo, tuned for all terrain performance, and derived from the highly acclaimed Desmosedici Stradale which does duty on the Panigale V4 and the Streetfighter V4. The all new V4 Granturismo engine guarantees extremely smooth operation at low revs and a linear torque curve as well. So, riders will be able to conquer more technical, and difficult terrains with an engine that delivers more power in an effortless manner giving rider more control, and confidence to rule all roads.

The Multistrada then is a one-of-a-kind motorcycle that not only combines the pleasure of on-asphalt sporty riding, but also gives overall satisfaction and easy off-road handling together with unprecedented comfort on longer journeys and in everyday use.

Mr. Bipul Chandra, Managing Director of Ducati India said, “The wait was long, but I am sure it will be worth for all the Ducatisti that waited patiently for the bike. There’s no other way of saying this but the Multistrada V4 is a state-of-the-art technological marvel, which can take you across the globe with ease. The new Granturismo V4 engine is specifically designed keeping touring and off road riding in mind and it is the heart of this whole project. I am thrilled not just for the Ducatisti but also for this segment as the Multistrada V4 ushers in, with performance, design and technology that will make any enthusiast weak in his/her knees! I look forward to seeing it in India, especially on the roads less taken.”

Engine

Both the Multistrada V4 and V4 S boast of the V4 Granturismo engine, V4 - 90°, counter-rotating crankshaft, Twin Pulse firing order, which puts out 170 Hp at 10, 500 rpm and 125 Nm of torque at 8,750 rpm. This liquid-cooled engine has four valves per cylinder and bore and stroke measurements of 83 and 53.5 mm, respectively. The Multistrada V4 and V4 S gulps in the fuel mix through 46 mm cylindrical-section throttle bodies controlled by an advanced Ride-by-Wire system.

The self-servo wet slipper clutch can now be operated with less on-lever effort thanks to the new hydraulic control system. The Multistrada V4 and V4 S engine has a maintenance interval of 15,000 km, with valve clearance inspection at every 60,000 km, which is the longest main service interval in the industry. This offers the rider peace of mind and faith to conquer long trails without doubts, while also reducing maintenance costs considerably.

The V4 Granturismo engine has been designed for road and off road use and it also exploits, when needed, all the technical benefits that Ducati has developed over years of experience in the world of competition. Among these, the counter-rotating crankshaft, which by working “against” the inertia generated by the wheels, enhances handling, reduces pitching, and consequently improves efficiency and riding pleasure even on the road.

In addition, Ducati engineers also concentrated on the gear ratio, with a short first gear excellent for maneuvering at extremely low speeds, uphill starts even when fully loaded and off-road sections. The sixth gear, as a result is tall and ideal to tackle lengthy motorway travel. Furthermore, the Multistrada V4 also gets rear engine bank deactivation. In doing so, when the bike is stopped at the traffic lights and is in idle with neutral engaged, the rear bank is deactivated (there is no combustion in the cylinders), improving the thermal comfort of the rider and passenger, thanks to the lowering of temperatures.

Design

The V4’s design closely echoes the first iconic Multistrada (mass loaded on the front, extremely sleek rear section and ultra-compact front end) but the new Multistrada V4 goes beyond borders, right where rider, machine and technology create a perfect whole. Clean surfaces, taut lines and contrasting front and rear volumes remain and the hallmark design and functionality are perfectly combined to offer supreme technology. From the front and rear radars to the aerodynamic appendages, from the Perspex screen to the dashboard, from handlebar switchgear to the dedicated compartment on the fuel tank for storing and recharging the smartphone: every single detail has been embodied to give life to one of the most technologically advanced motorcycles ever built.

The all-in-one bike is immediately recognizable as a Multistrada but is a step ahead in terms of engine, technology and design. The bike stands out for its refined silhouette and at the same time it can speak the language of adventure and passion for a long-distance trip. For this reason, a lot of attention was paid during the design phase to achieve a reduced seat height, adjustable, with two positions; 840 mm and 860 mm (810 mm low seat and 875 mm high seat are also available as accessories). This added value is crucial especially in low-speed maneuvers, even when fully loaded, and especially when the new Multistrada V4 can load over 230 kg.

Radar

The Ducati Multistrada V4 is the first production bike in the world to adopt radar technology. Radars are advanced aid systems capable of supporting and making riding more comfortable thanks to the ability to reconstruct the reality surrounding the motorcycle. This technical solution manages two functions: Adaptive Cruise Control and Blind Spot Detection.

It should be underlined that the adaptive intelligent systems are an aid to the vehicle rider’s riding and must always be kept under control or adjusted by the rider. Advanced systems are not autonomous riding systems and therefore do not replace the rider. Always attentive to safety on the road and on the racetrack, Ducati emphasizes that the rider is and remains responsible for riding and must always maintain a prudent behavior appropriate to the various environmental situations.

In India, the radar system will be a standard fitment on the Multistrada V4 S and will not be available on the Multistrada V4.

Adaptive Cruise Control

Front radar is perfectly integrated into the bike, which by means of controlled braking and acceleration automatically adjusts the distance (selectable on four levels) from other vehicles when riding at a speed between 30 and 160 km/h. In particular, the authority of the system in terms of deceleration and acceleration has been limited to ensure that the rider can maintain constant control of the vehicle in any situation. The Adaptive Cruise Control (ACC) system can be activated and adjusted using the dedicated buttons located on the left block. Thanks to the DQS up & down, the rider can shift up or down without the ACC deactivating during the acceleration and deceleration phases. ACC system allows for more comfortable riding, especially on long motorway journeys.

Blind Spot Detection

Rear radar technology can detect and report vehicles approaching in the so-called blind spot, namely the area not visible either directly to the rider or through the rear view mirrors. The BSD (Blind Spot Detection) system monitors this situation thanks to the LEDs positioned on the rear-view mirrors. The BSD system also signals the vehicles approaching from behind, at high speed. In both cases, if the user activates the direction indicator expressing the intention to change lanes, the BSD flashes the LED signaling a potentially dangerous condition.

Technology

The Multistrada V4 is fitted with a 5” color TFT display with optimal resolution and perfect readability in any light conditions. The easy-to-read graphics feature a round digital tachometer which displays gear number and further useful information, such as fuel gauge, temperature, and engine temperature while the panels display the levels of the electronic controls and other information.

The Multistrada V4 S features an adjustable 6.5” color TFT unit. Furthermore, on the S version a joystick has been added on the left switchgear, to ensure easy navigation through the new and intuitive menu. Other new features include the Ducati Connect system, which allows, via Bluetooth and wi-fi, the ‘mirroring’ function of the mobile phone app on the dashboard and can be controlled via the joystick. It displays additional information, such as suspension settings and via Sygic GPS navigation app, also provides the navigation system map on the TFT unit itself. In addition, the user can access the Ducati Multimedia System (DMS) via Bluetooth, to manage incoming/outgoing calls and listen to music.

On the electronics front, the Multistrada V4 represents the top of the line in the motorcycle segment, which is true in terms of safety, comfort, performance, and connectivity features. The inertial platform (IMU) manages the operation of Cornering ABS, Ducati Wheelie Control (DWC) with eight setting levels, Cornering Ducati Traction Control (DTC).

Additionally, the Multistrada V4 S gets a full LED Lighting system with Cornering Lights (DCL). Another standard feature on the Multistrada V4 S is the Vehicle Hold Control (VHC), which makes restarts easier, especially on a gradient. On the Multistrada V4 S, the inertial platform also communicates with the semi-active Ducati Skyhook Suspension (DSS) system. Ducati Quick Shift (Up/Down) and Cruise Control is standard on the Multistrada V4 S.

The Multistrada V4 range features the Ducati Safety Pack (DSP), which includes Brembo braking system with Bosch 10.3ME Cornering ABS, adjustable on three levels. Cornering ABS makes use of the Bosch IMU (Inertial Measurement Unit) platform, which communicates in real time data concerning lean angles. All this is to optimize front and rear braking power on both wheels even with the bike at considerable lean angles, thus preventing serious injuries.

Suspension and Braking

The Multistrada V4 range comes with 170 mm wheel travel at the front and 180 mm on the rear, a particularly generous suspension system which when combined with the frame layout as well as oil sump shape, guarantees an impressive ground clearance of 220 mm. Where the Multistrada V4 gets a Marzocchi mechanical suspension with adjustable fork with 50 mm diameter stanchions and adjustable monoshock at the rear, the Multistrada V4 S is equipped with semi-active Marzocchi suspension controlled by the Ducati Skyhook Suspension (DSS) Evolution system.

The latter also allows adjustment of the preload and hydraulic brakes in compression and extension of the rear shock absorber. Fine adjustment takes place instantly and is integrated into the Riding Modes or can be personalized via the on-board computer.

The semi-active system interfaces with the sensors to “read” riding style, as well as road surface conditions and continuously adjusts the suspension setting. This means a perfect set-up at whatever conditions, on road and fully loaded as well.

The Multistrada V4 features twin Ø320 mm brake discs at the front, with Brembo M4.32 front calipers while the Multistrada V4 S is equipped with Ø330 mm brake discs, along with Brembo Stylema calipers. Both versions come with 19” wheels (120/70 Pirelli Scorpion Trail tyres) at the front and 17” wheels (170/60 Pirelli Scorpion Trail tyres) at the back, with the Multistrada V4 S getting an option for Spoked Wheels, straight from the factory. The spoked wheels version will come to India later this year.

Priced at INR 18.99 Lacs (Ex-showroom India), the Multistrada V4 is available in Ducati Red with cast wheels. Priced at INR 23.10 Lacs (Ex-showroom India), the Multistrada V4 S is available in Ducati Red with cast wheels. The Aviator Grey color option in Multistrada V4 S with cast wheels is priced at INR 23.30 Lacs (Ex-showroom India). Bookings are now open across all Ducati dealerships in Delhi – NCR, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kochi, Kolkata & Chennai and deliveries will begin by next week.

Yamaha Announces Ex-Showroom Price For New Fascino 125 FI Hybrid


India Yamaha Motor (IYM) Pvt. Ltd. today announced the Ex-showroom price for its new Fascino 125 FI Hybrid model in India. The Disc Brake version of the model will be available at a price of Rs. 76,530 (Ex-Showroom Delhi) while the Drum Brake version of the model will be available at Rs. 70,000 (Ex-Showroom Delhi). The model will be available in the market by end of July 2021.

The new Fascino 125 FI Hybrid flaunts a Smart Motor Generator (SMG) System with added functionality that newly adopts the Hybrid System wherein the SMG functions as an electric motor to give a power assist when you accelerate from a stop, reducing the insecurity caused by the wobble during start-outs in tandem riding or during uphill climbs.

The Fascino 125 FI Hybrid, a stylish and fashionable model continues to be powered by a BS-VI compliant, air-cooled, fuel-injected (Fi), 125 cc blue core engine that produces a power output of 8.2 PS @ 6,500rpm and maximum torque of 10.3 N m @ 5,000rpm. Along with this, it also comes equipped with Side Stand Engine Cut off Switch which is a standard and mandatory feature for all Yamaha two wheelers in India.

The Disc Brake version of the model is available in Vivid Red Special, Matt Black Special, Cool Blue Metallic, Dark Matt Blue, Suave Copper, Yellow Cocktail, Cyan Blue, Vivid Red and Metallic Black. On the other hand, the Drum Brake version is available in Vivid Red, Cool Blue Metallic, Yellow Cocktail, Dark Matt Blue, Suave Copper, Cyan Blue, and Metallic Black.

The Disc Brake version is also equipped with Bluetooth enabled Yamaha Motorcycle Connect X app and gets LED Headlights, DRLs, LED Tail Light and Digital Instrumentation.

MPL Sports Foundation Launches Campaign To Rally Indians To Become Fans Of The Indian Olympic Contingent


MPL Sports Foundation, the community arm of Mobile Premier League (MPL), India’s largest esports and skill gaming platform, launched an advertising campaign featuring some of the biggest Indian Olympic stars. This is part of a nationwide fan campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Summer Olympics that begin this Friday.

“The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team,” said Sai Srinivas, Trustee, MPL Sports Foundation and Co-Founder and CEO, MPL.

As part of this movement, the Foundation will release a campaign called #FanBannJaaoge across mediums like TV, digital and print media. The campaign features a film in multiple languages with some of the stars of the Indian contingent such as PV Sindhu, Wrestler Bajrang Punia, Fencer Bhavani Devi, Shooter Manu Bhaker, and others.

The term #FanBannJaaoge itself encapsulates the idea of this movement, which conveys that these athletes have such inspiring and decorated lives, that every Indian would undoubtedly become their fan and throw their weight behind them as these athletes seek to bring India glory at the Olympics.

MPL Sports Foundation has also put together the Indian Olympic Fan Army, the first ever organised initiative of its kind. Some of the most iconic sports clubs, franchises and organisations across India like Kolkata Knight Riders, Goa FC, Gokulam Kerala FC, Ultimate Table Tennis, Real Kashmir FC, Shillong Lajong FC and Cricket Fauj have joined hands to create a 31 million-strong fan club.

This will be a virtual fan army with the fans expected to cheer for the team, watch the matches and submit their fan moments through photographs, videos, emojis and illustrations.

About MPL Sports Foundation

MPL Sports Foundation is the dedicated community and philanthropy arm of Mobile Premier League (MPL), India’s largest esports platform, to steer all community-based initiatives. The foundation aims to democratise sports and esports by making it accessible, diverse and inclusive, while supporting and strengthening the development of sports, sports-related ecosystem and sporting culture in India.

Hero Motocorp Brings Advanced Technology Edge To Its Scooter Portfolio In India


Aligned to its aggressive growth strategy in the scooter segment, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched an advanced, ‘connected’, and feature-rich new Maestro Edge 125.

Close on the heels of the launch of Glamour Xtec on Tuesday, the new Maestro Edge 125 adds to the ever-growing appeal of the successful Maestro brand, offering the ideal combination of style and technology. The new scooter offers a connected and distinctive experience with its enhanced aesthetics, modern technology, and edgy design.

Building on an aggressive stance, the new Maestro Edge 125 offers a high-value and premium experience with the first-in-segment projector LED Headlamp, fully digital speedometer, Bluetooth connectivity with call alerts and turn-by-turn navigation, Hero Connect and new sharper design features.

Available in exciting new colors at Hero MotoCorp customer touch-points across the country, the Maestro Edge 125 is attractively priced at Rs. 72,250/- (Drum variant)*, Rs. 76,500/- (Disc variant)* and Rs. 79,750 (Connected variant)*.

*(Ex-Showroom, Delhi).

Since its inception the Maestro Edge 125 has attracted customers who want the latest in technology and trends. With this upgrade, Hero MotoCorp is further strengthening its association with the youth and tech enthusiasts.

Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said, “The Maestro Edge 125 has been a key player in the 125cc scooter segment. In this latest avatar, we have sharpened its ‘Edge’ further with LED Projector headlamp, Digital Speedometer, Turn-by-Turn Navigation and Bluetooth connectivity. This scooter has it all. These upgrades are part of our overall portfolio push to provide more technology and features to our customers."

Naveen Chauhan, Head of Sales and Aftersales, Hero MotoCorp, said, “We are witnessing an increasing demand for our scooters recently and with the new Maestro Edge 125 we expect this trend to continue. With its first-in-segment features and new design, this scooter will definitely resonate with the youth across the country.”

New Maestro Edge 125

First-in-segment LED Projector Headlamp

The new sleek headlamp boasts of high efficiency, double light intensity, and wider & farther light spread for enhanced visibility on the road.  

Design

The new Maestro Edge 125 is packed with a host of new design elements including the completely new sharp headlamp, sharper front design, new sporty dual tone stripe pattern, masked winkers and new prismatic colors.

Connected Features

The Maestro Edge 125 has a fully digital speedometer with Bluetooth connectivity that offers features like Pairing with Passkey, Turn-by-Turn Navigation with superior display, Miss-call alert, Incoming Call Alert, RTMI (Real-Time Mileage Indication), ECO Indicator, and Low Fuel Indicator.

Additionally, with ‘Hero Connect’ as standard fitment, the Maestro Edge 125 also provides more value and peace of mind to the customers. Hero Connect has eight important features like Topple Alert, Theft Alert, find my parking, track my vehicle, trip analysis and more.

New Colors

The connected variant of Maestro Edge 125 comes in two new prismatic colors - Prismatic Yellow and Prismatic Purple. The Disc variant is available in six colors - Candy Blazing Red, Panther Black. Pearl Silver White, Matt Techno Blue, Prismatic Yellow and Prismatic Purple. The Drum variant is available in four colors - Candy Blazing Red, Panther Black. Pearl Silver White and Matt Techno Blue.

Engine

The Maestro Edge 125 is powered by a 124.6cc BS-VI Compliant Programmed Fuel Injection engine with ‘XSens Technology’ - delivering a power output of 9 BHP @ 7000 RPM and torque-on-demand of 10.4 NM @ 5500 RPM.

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