OPPO A54 Launched In India, Starting At INR 13,490, Powerful Specs Proclaim “Performance Is Power”

* OPPO A54 boasts of 5000mAh long lasting battery, up to 128GB Super ROM and 18W Fast Charge

OPPO, the leading global smart device brand, today announces the launch of the all new OPPO A54 in India, starting at INR 13,490. 

OPPO A54 users are on the search for a phone that meets their expectations, and one that can keep up with them, but also hit all the right notes with a beautiful design and high-end performance. A54 keeps up with you all day with a large 5,000mAh battery and 18W Fast Charging, and even enables you to enjoy your daily dose of entertainment with an Octa-Core Processor, ultra-large memory capacity of 128GB ROM, on a large 16.55cm Punch-Hole Display.

A Series is designed for making technology more fun. But more importantly, technology for these users is about enjoying its benefits, which enable them to live a socially active lifestyle. They’re open to embracing the latest technology, yet practical, so they don’t need all the bells and whistles. A54 offers a great mix of a stylish and contemporary design, which empowers the users to truly enjoy their lives, without hassle.

“A Series is designed to enhance or complement our users’ lifestyles and OPPO A54 achieves just this with a phone that manages to balance a high-end performance with contemporary design. Its large 5000mAh battery and 18W Fast Charge makes sure you’re fully powered to get you through your day. With A54, you’ll also have enough storage and memory to make sure that you’ll enjoy your entertainment without the frustrations of an underperforming smartphone,” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.

Performance is Power: Battery & Charging

To keep you worry-free throughout your day, A54 notably features a long-lasting battery life with 5000mAh of capacity. This will last you up to 2.2 days on a single charge or give you 19.9 hours of YouTube video playback. You can even message friends and family on WhatsApp for 23 hours. A54 has also embedded safety features to charge your phone with a peace of mind for up to 800 times. A54 offers battery overcharge and over-discharge protections; short circuit and overcurrent protection; and a series of charging protection designs to protect users’ charging safety. After a full two days, when you finally need to charge your phone, A54’s 18W Fast Charge gets you right back on your feet to fully charge your phone in only 2 hours and 23 minutes. If you are looking for a quick charge, ten minutes will get you as much as a 13% charge, so you will not miss out on important tasks.

If for one reason or another, you are nearly out of battery, the Superpower Saving Mode is a life saver. Triggering power saving strategies, A54 will get you as much as 85 minutes of chatting on WhatsApp and 91 minutes of phone calls even on only 5% of battery life. Or even at night, if you have forgotten to charge your phone, A54’s Super Night-time Standby conserves your battery life while you’re asleep so the next morning it’s only reduced by as little as 1.79%.

For an added degree of safety, Optimized Night Charging intelligently charges A54 by charging it to 80%, before later resuming it to fully charge the phone before you wake up. And to ensure optimal comfort in your hand, Smart Temperature Control uses sensors to detect and lower the temperature of the rear cover of the phone, to reduce the risks of overheating.

Performance is Power: ROM & Display

With an ultra-large memory capacity of up to 4GB/6GB RAM and 128GB ROM, A54 will not be a cause for interruption. In fact, you can even expand your storage capacity to 256GB with a Micro SD card. And if that was not all, A54 runs on a Mediatek Helio P35 (MT6765) Octa-Core Processor. But there is more! The HyperBoost feature improves the performance and smoothness of select apps or games by reallocating system resources, depending on how you use your phone. With HyperBoost, you’ll experience less lag, and can multitask more. You’ll also always stay connected with Dual Channel Acceleration support, enabling A54 to swap between a mobile network or Wi-Fi seamlessly and without interruption whether playing a mobile game or streaming a video, and enjoy how A54’s Improved Speaker is noticeably louder. Despite the speed, your phone always stays cool as A54’s Optimal Heat Dissipation uses up to 5 temperature sensors and a large graphite sheet, strategically placed throughout the phone.

The phone’s performance comes together and can be seen when you turn on A54 and enjoy its HD+ Screen, powered by a LCD display. Not only does A54 offer a flicker-free user experience at low brightness that reduces eye fatigue, but with a Single Punch-Hole Display, the screen is large with an 89.2% screen-to-body ratio and a small aperture. There is even a small bonus, as the ring around the Front Camera lights up for dazzling selfies. As smartphones are designed to be mobile, the screen’s visibility is essential whether indoors or outdoors. This is where features like Sunlight Screen and Moonlight Screen enter the picture to ensure smooth experience in every scenario.

Performance is Power: Design & Selfie

A54’s attention to design and great usability is evident in both its exquisite appearance and how it helps you to capture great looking shots. This is evident with the material used for the Rear Cover, which uses metallic material for its 3D panel, but contributes to a stronger and less bendable structure but also a comfortable in-hand feel. As a result, A54 weighs about 192g and is 8.4mm thin. OPPO A54 users will have three unique colors to select from- Crystal Black, Starry Blue and Moonlight Gold.

The smartphone comes with Face Recognition and Side Fingerprint Unlock technology. Besides, three cameras are laid out in a simple yet premium matrix layout. The lens uses a superposition process through etching and screen printing, while the decorative color uses metal oxide colors that harmoniously blend into the overall colors of the phone. The Rear Cameras itself feature a 13MP Main Camera, 2MP Macro Camera for close range shots, and 2MP Bokeh for brilliant bokeh shots that blur the background and highlight the subject of the photo. In A Series fashion, OPPO doesn’t just leave it to its hardware to capture beautiful shots. To enhance your photography experience, A54 has several amazing features like Backlight HDR, Dazzle Color mode, AI Scene Recognition and Ultra Night Mode. .

There is also a 16MP Front camera that makes selfies clearer than ever so you can capture each memory of yours. This camera is also supported with features like Bokeh Mode and AI Beautification.

A54 also supports filming videos including SLO-MO at 720P at 90FPS with the rear camera, and up to 10 video Filters including Original, Gentle, Noon, Subtle and more.

Performance is Power: Finger-tip Convenience & Premium Quality

ColorOS 7.2 on A54 introduces Black Screen Mode. You can switch this feature on, which turns your screen black as you’re playing a video to not only conserve your battery life, but also enable you to conveniently use online video apps to stream music. Or you can keep a mobile game running in the background, without draining your battery. One other convenient feature coming to ColorOS 7.2 is Photo Translator, which translates text on photos into the language that users are familiar with.

Market Availability

OPPO A54 is available starting 20th April in India and will come in three colors including Crystal Black, Starry Blue and Moonlight Gold. OPPO A54 will launch with 4GB RAM + 64GB ROM retailing for INR 13,490 ; 4GB RAM + 128GB ROM for INR 14,490; and 6GB RAM + 128GB ROM for INR 15,990.

OPPO A54 will be available for purchase at Flipkart and Mainline Retail Outlets.

Flipkart

Customers can avail of a flat Rs 1000 instant discount on HDFC Bank cards and Credit Card EMI transactions, complete mobile protection for Rs 1, up to 70% buy back @ Re. 1, no cost EMI up to 9 months. Apart from these, existing OPPO Customers can also upgrade their OPPO phone and get Rs 1000 additional exchange discount. 

Mainline Retail Outlets

5% cashback on HDFC Bank, Standard Chartered, Kotak Mahindra Bank, Bank of Baroda, Federal Bank, 11% instant cashback on Paytm; Zero Down Payment scheme from all leading financers. Apart from all this, there is also the option of No Cost EMI upto 6 months.

About OPPO Mobiles India Private Limited

OPPO Mobiles: indiapr@oppo.com

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per Canalys February 2021 report, OPPO India witnessed the highest annual growth rate in 2020 among the top 5 players, with annual growth of +23% y-o-y.

More People Porting Health Insurance Plans For Enhanced Coverage

Ever since the outbreak of the COVID-19 pandemic in the month of March last year, the health insurance business in India is experiencing a much-awaited renaissance.Since the last one year, customers have been investing in health insurance in elevated numbers as every day thousands of people continue to test positive for COVID-19 across various parts of the globe. The upsurge in the sale of health insurance policies seems logical given the core objective of health insurance; cover hospitalisation expenses for treatment of COVID-19 or any other ailment. Buying a health insurance policy for yourself and your family is important not just for protection against the pandemic but all other diseases as well because medical care is quite expensive, especially in the private sector. One time hospitalisation can burn a hole in your pocket and derail your finances if you do not have a health insurance plan in place. You can avoid all this by just paying a small annual premium against a health insurance plan.

Amit Chhabra, Head- Health Insurance, Policybazaar.com. said “ In the last 12 months, most of the insurers selling health insurance plans in India have reported an uptick of up to 40 per cent in the sales of health plans. This is mostly because the awareness around health insurance has increased by manifolds. In addition, the importance of being financially prepared against any unforeseen medical expenses is on top of the mind of the consumers. With the media reports filled with instances of hospitalisation bills for COVID-19 treatment crossing several lakhs, people are well aware that good health is not something that they can take for granted anymore.

Though, it is good that a great number of people bought health insurance in the last year, there is another side to the story. With a rise in the sale of health insurance, there was also a massive rise in “panic buying” with many people buying health products without giving due consideration to some important factors like sum insured, room-rent limit, co-payment and waiting period. Many people bought health insurance plans just to ensure adequate coverage against the ongoing pandemic – COVID-19 without worrying about other diseases and aspects as well. This is further supported by a report by Swiss Re that states that Indian consumers were second most active in the Asia-Pacific region in seeking health insurance during the COVID-19, driven by financial concerns.  

Prominent Reasons People Switching to Higher Cover Policies

Interestingly, since the last 2 months, there have been some exciting consumer trends that showcase how people are becoming more informed in their decisions and are taking necessary precautions to make their health covers more comprehensive. People who bought health insurance covers with minimum sum insured – mostly between Rs. 5 Lakh – 10 Lakh are now enhancing their covers by porting into health policies with higher sum insured. The available trends show that most people are porting their existing plans to Rs. 1 Crore sum insured health insurance plans. This is mostly because health plans with Rs. 1 Crore sum insured are now available at almost the same price as Rs. 10 Lakh health cover. For a 30-year old individual, while Rs. 10 Lakh cover costs Rs. 600 – Rs. 800 per month, for the same customer Rs. 1 Crore sum insured health plan costs Rs. 800 – Rs. 1,000 per month. By just paying Rs. 200 – Rs. 400 more, customers can now get much-enhanced coverage with a plethora of added features.

Better Features

Some prominent features include zero co-payment - wherein the customer does not needs to pay any portion of the hospital bill and no room-rent limit so that customers can avail any room category during the hospitalisation for treatment of any ailment. With regular plans, customers could not choose a room-category of their choice and had to compromise with the limited options available.

Availability of EMI Option

Another important reason, why most people are porting to higher sum insured covers, is that customers now have the option of paying the premiums in easy monthly instalments in place of the lump-sum amount at one go. This means, instead of paying Rs. 12,000 as a lump sum for Rs 1 Crore sum insured cover, customers can pay Rs. 1,000 per month for the plan and still avail all the benefits. The easy monthly instalment option has increased the affordability of higher sum insured plans significantly amongst middle-class families.

Option to Switch to Zero-day Waiting Period Policies

Most people are also porting their health insurance policies as initially during the COVID-19 outbreak, people bought health cover in a panic without worrying about their pre-existing conditions. Most regular health plans come with a pre-defined waiting period of 2 – 4 years that means before availing coverage for your pre-existing condition, you need to serve a waiting period. However, today, there are plans in the market that come with a zero-day waiting period for some of the most common pre-existing ailments like diabetes, hypertension, asthma and even some critical illnesses like cardiovascular diseases and cancer. In the last few months, a majority of people suffering from pre-existing conditions have ported their health plans to covers with zero-waiting period policies.

Muthoot M George Foundation Initiates Muthoot Vivaha Sammanam Program In Bangalore

Muthoot Finance Ltd, India's largest gold loan company through its Corporate Social Responsibility wing Muthoot M George Foundation initiated Muthoot Vivaha Sammanam in Bangalore.

The objective of the program is to support widowed mothers to meet the matrimonial needs of their daughter and overcome financial limitations to secure their daughters future. The event took place at Hotel Paraag,

Rajbhavan Road, Bangalore. The Muthoot Group handed over an amount of Rs. 1 Lac to 20 beneficiaries at the event. 

The event was inaugurated by Ms. Sowmya Reddy, MLA. The event was presided over by Mr. George M Alexander, Executive Director, Muthoot Finance Ltd.

Speaking at the event, Mr. George M Alexander, Executive Director, Muthoot Finance Ltd. said, “We at Muthoot Finance are committed to support and give back to the society. The company has been providing financial support for the marriages of underprivileged families through Muthoot M. George Foundation with the aim to support widowed women to get their daughters married and happily settled. We look forward to continue with this initiative in the future as well”

The scheme has already been implemented in Cochin, Trivandrum, and Chennai and then we extended to Bangalore in 2020, and supported 16 daughters of widowed mothers in 2020 by handing over an amount of Rs. 1 Lac each. 

Renowned British Mathematician, NASA Veteran Amongst STEM Leaders oining WhiteHat Jr.’s Future Creators’ Summit

 

WhiteHat Jr., India’s leading EdTech company known for its live online classes in Coding & Math, announced the 'CreatorSpace - Future Creators’ Summit', a global event aimed to inspire students, teachers and parents alike. CreatorSpace will be held virtually on April 24, 2021 and will be open to the general public (registration link: https://www.whitehatjr.com/event/creatorspace) in order to generate maximum impact on the bright young minds of tomorrow.

Dr. Jo Boaler, The Nomellini-Olivier Professor of Mathematics Education at the Stanford Graduate School of Education and co-founder of youcubed.org, Donald G. James, Former Associate Administrator for Education at NASA, Leonardo Ortiz, VP of International Partnerships at code.org will lead interactive learning sessions aimed at 6-18 years old. The event will be hosted by India’s leading television presenter and reality TV host, Mini Mathur, who is also a WhiteHat Jr. parent.

The event will provide students with a rare opportunity to engage directly with global STEM experts and learn first-hand from them across Math, Coding and Space Exploration. The summit will include the following 3 learning sessions:

●        'Developing Mathematical Mindset', a session by Dr. Jo Boaler, where she will speak about Brain Science and Growth Mindset while taking the audience on a visual journey through the world of Data Science.

●        'Space Tech: Breaking the Myths', a session by Donald G. James, where he will help students identify and break the myths around space exploration.

●        'Demystifying AI & Coding with Purpose', a code-along masterclass by Leonardo Ortiz, where he will simplify and explain what is Artificial Intelligence and demonstrate how coding has a major role to play in solving several relevant issues today.

The event will also include an Awards Ceremony where students, teachers, parents and schools will come together to celebrate diversity of WhiteHat Jr students. The sessions will be interspersed with many live quizzes, challenges, polls and Q&A.

“CreatorSpace is a manifestation of our intent to inspire and celebrate creativity amongst young learners. We are all humbled to have globally acclaimed experts such as Dr. Jo Boaler, Donald G. James and Leonardo Ortiz join the event.” said Karan Bajaj, CEO and founder of WhiteHat Jr. “The leaders have generously agreed to spend time for our learners. Rare interactions like these spark a lifelong passion for exploration and experimentation in children. I would highly encourage young learners globally to participate and make the most of this incredible opportunity.” said Trupti Mukker, Head of Customer Experience, at WhiteHat Jr.

About WhiteHat Jr:

WhiteHat Jr. has been launched with the singular mission of enabling kids to become creators versus consumers of technology. The company has been able to channel students’ natural creativity through an engaging curriculum and personalized live teacher attention. WhiteHat Jr. currently has more than 175,000+ students from around the world. The company’s 11,000+ strong women-only teacher workforce conducts Live Coding and Math online classes every day on its proprietary platform.

Adidas Has Launched Their Global Campaign Impossible Is Nothing Featuring Ranveer

 

I debunked the idea that what I was trying to achieve was impossible!’ : Ranveer Singh on how he kept chasing his dreams by believing that impossible is nothing for him

Bollywood superstar and youth icon Ranveer Singh is a cultural phenomenon - an actor, a bona fide fashion icon, the face of Indian hip hop, an artist entrepreneur - he is a genuine disruptor and a true blue game-changer in the sphere of entertainment in India. A rank outsider, self-made in the entertainment business, Ranveer has carved his name in the history of Indian cinema over the span of a decade with his incredible era-defining performances. He says he has achieved everything in life by believing in impossible is nothing. 

His brand of fearlessness and ferocity resonates deeply with the youth of country that aspires to rise above their lot that dreams to shatter glass ceilings on the power of their own merit. His unique, original and totally unconventional public persona has cut through stereotypes to not only defy cultural expectations but also shape pop culture of today. 

As a true youth icon, he has the spotlight of a huge nation fixed on him. He had chosen to lead from the front in the music industry too by founding an artist collective Inc Ink - a platform that supports talented musicians across the country to shine bright on a global stage. We caught up with Ranveer Singh to discuss how he always believed in the possibility of achieving the impossible. 

Q: From multiple rejections at the start of your career to becoming people’s superstar now. Tell us about the time when you stared at uncertainty as a struggler and how you kept your eyes on the prize and told yourself that impossible is nothing. 

Ranveer: “At different points and in several instances during my struggling years, I felt like there was no hope. Getting one’s foot inside the door of a largely exclusive entertainment industry seemed unachievable. But I persisted - you could say I was both hungry and foolish, and More than anything believed in my abilities and in my potential. Even back then, when I had nothing, the same driven, tenacious and meticulous work ethic was characteristic of my hustle. I was well aware of what a long shot it was. But I was willing to take that leap of faith. When there wasn’t a good lead in sight for long periods , the phone wouldn’t ring for months, my faith was challenged, but I debunked the idea that what I was trying to achieve was impossible. I stayed focused in the most testing of times. I almost forced the universe into making it happen for me. My single-mindedness and determination eventually paid off and my dream became my reality. Ever since, every day feels like I am living a dream.” 

Q: When you joined the film industry you were told that you didn't have the quintessential looks associated with an actor, nor did you have film lineage. You are now a global youth icon of India. What has been the biggest learnings on your journey to superstardom? 

Ranveer : “When young actors, especially ‘outsiders’ , come up to me seeking advice on how to navigate their hustle- the first and most important thing I tell them is “do it for the right reasons. Do it simply because you love performing.” I urge them to not be lured towards performing arts or the entertainment business because success in this field comes with fame and money. Those are transient , they are frills - just trappings. So I say, Be true to your craft and do it for the love of , and for the joy of performing. Another thing I learned along the way, is that authenticity has the most resonance. If you try being something that you are inherently not, you are doing a disservice to yourself. If you stay true to who you are , if you lose the fear of being judged, only then will you vibrate at a high frequency. ‘You do you’, I tell them. Be original, be your unique self. And another important thing I’ve learned is to keep taking risks. The bigger the risk, the bigger the reward. You may falter during that process, but I believe that there are no failures in life- there are only lessons.”

Q: While your career truly shows that impossible is nothing for you, you are now providing a huge platform to fellow dreamers who are rank outsiders in the music industry. Tell us about the moment when your decided that an outsider has to stand beside fellow outsiders. 

Ranveer : “One can have the passion and grit and can even prepare endlessly for the moment that one gets to shine. But often times the missing piece of the puzzle is ‘opportunity’. My hustle was as difficult as it was because of the sheer lack of opportunities. That’s what I wanted to create for fellow dreamers. To provide the opportunity to young creators who were burning with passion. To give them a platform to showcase their talent. It is my way of giving back. It is my way of paying forward the blessings I have received. It is my way of showing gratitude to the universe.” 

Q: You were an true blue underdog when you made your debut and now you are championing films about underdogs like 83, Gully Boy, Jayeshbhai Jordaar - how much do you draw from your real life impossible is nothing journey to deliver these performances?

Ranveer : “For each different character, one has to tap into one’s own bank of experiences to make the portrayal truthful, visceral and honest. I deeply empathise with the underdog characters that I’ve played because I’ve been through a similar journey in my own life. There is a dialogue from the film ‘gully boy’ which broadly translates from Hindi into this : “I refuse to change my dreams to match my reality, I will change my reality to match my dreams.” I have felt this sentiment deep down in my soul. When these characters have to prove themselves against all odds, I can relate to that struggle at a very profound level. In Gully Boy, Murad achieves the impossible. In 83, Kapil’s devils achieve the impossible. I can lend truth to these roles because I’ve been there in my own journey. I feel their disillusionment, I feel their anger, their frustration, I feel their grit... all in a very intense way because I’ve been through it myself. I’ve felt it for real.”

Adidas has launched their global campaign Impossible is Nothing featuring Ranveer. It highlights the journey of a young boy, with eyes full of dreams, who chased the impossible and became a supernova in India. Interestingly this global campaign releases on the 10th year of Ranveer’s spectacular run in cinema, making this a truly significant moment of how he has shaped pop culture and given audiences some of the most loved on-screen characters in Indian cinematic history.

Snapdeal Highlights Its Value e-Commerce Leadership With A New Brand Campaign

* Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal”

* Riteish and Genelia Deshmukh star in Snapdeal’s new campaign

Snapdeal, India’s largest value e-commerce company, today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal.  The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality.Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality.  In a straightforward manner, it communicates Snapdeal’s unique value proposition - good quality at low prices.

The campaign “Brand Waali Quality, Bazaar Waali Deal”, features Bollywood actors Riteish Deshmukh and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.

Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more.

Speaking on the release of the campaign, Snapdeal’s CEO & Co-founder, Kunal Bahl said, “Value is an integral part of India's purchase journey - online or offline. It is shaped by decades of experience & acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” 

The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices.  With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space. 

While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value. 

The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India. 

Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal'' will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns.  The campaign includes 10 videos ranging and will run across a variety of media.

The campaign has gone live today and will run over the summer months.

Campaign video links:

Video 1

https://youtu.be/mkqeUk6ylkc

Video 2

https://youtu.be/GPgptld1kn0

About Snapdeal

Snapdeal is India’s largest value e-commerce company with millions of buyers, 500,000 registered sellers and 200 million products available to be bought by customers across 6000 towns and cities of India.

Maxxis Tyres Aims At Premium Market In Karnataka; Eyes 5% Share In The Segment By 2021

* With close to 600 dealers in southern India currently, Maxxis plans to fast expand base in South India

* To add 120 Premium dealerships by next year to achieve the target

Maxxis India, one of the world’s fastest growing tyre companies, today announced that it plans to earn 5% market share in Karnataka by 2021. Karnataka is one of the fastest growing two-wheeler markets for Maxxis in India.

To fulfil this target, Maxxis will focus on the top level tyre dealer showrooms to promote the range of high quality tyres both for the scooter and motorcycle segment. The company will alsostrengthen the current channel partners and dealer network with a focus on engaging customers oriented towards performance & quality.

Commenting on the business plan, Mr. Bing-Lin Wu, Marketing Head, Maxxis India said, “As we progress in the year 2021, we want to strengthen our regional footprint. The last 5 years gave us a good headway and we managed to establish our feet on the India map. We are fully committed to the government’s ‘Make in India’ initiative and our key focus is to fulfil domestic market in the south region. Karnataka has good market potential for motorcycle as well as scooter tyres. Our strategy is to expand premium dealerships that will play a vital role in preparing our ground for the future development in this market.”

Maxxis 140/70-17 Extramaxx is a signature product and most preferred by bike enthusiasts in Bengaluru and other parts of Karnataka. Some of the other premium bestselling products from Maxxis stable for the Karnataka market are: 100/80-17 M6311, 100/90-17 M6312, 110/70-17 M6233, 110/80-17 M6312, 120/80-17 M6312, 130/70-17 M6312, 140/60-17   M6312, 140/70-17 M6312.  These products have created resonance for brand Maxxis in this region. Some of new range of tyres to be introduced are 2.75-17, 18 & 3.00-17, 18 TL Tyres.

Maxxis Tyres being a globally acclaimed brand with over 5-decade-old legacy, made inroads into the Indian manufacturing landscape since 2015. It’s ‘Made in India’ products have over the years gathered much respect from within the industry and from two-wheeler manufacturers. 

Maxxis India is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. Apart from catering to the domestic tyre market, the product portfolio from the Sanand, Ahmedabad facility will be exported to South Asia and will further expand to Africa and Middle East countries in the coming years. The company also has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.