Jaguar I-Pace, The All-Electric Performance SUV, Launched In India From ₹105.9 Lakh

●  The Jaguar I-PACE is the first Battery Electric Vehicle to be launched in India by Jaguar Land Rover, marking a significant milestone in the electrification journey

●  The Jaguar I-PACE offers unrivalled balance of all-wheel drive performance, refinement, luxury and agility. The vehicle is powered by a 90 kWh lithium-ion battery delivering 294 kW power and 696 Nm torque, allowing the I-PACE to accelerate from 0-100 km/h in just 4.8 s

●  The Jaguar I-PACE presents customers with leading in-car technologies and is the first Jaguar in India to receive the new Pivi Pro infotainment system

●  The I-PACE has been designed to include state-of-the-art digital technologies that assist the driver while providing maximum safety. 3D Surround Camera provides a 360-degree digital plan view of the surrounding area whereas the ClearSight Rear View Mirror improves vision and convenience

●  The I-PACE is equipped with Software over the Air (SOTA) functionality. This ensures that systems such as infotainment, battery management and charging can be updated remotely

●  The Jaguar Land Rover Retailer network across 19 cities in India is EV ready

●  Jaguar I-PACE is priced from ₹ 105.9 Lakh (ex-showroom India), inclusive of 5 years service package, 5 years road-side assistance package, 7.4 kW AC wall mounted charger and 8 years or 160 000 km battery warranty 

Jaguar Land Rover India, today announced the launch of the all-electric Jaguar I-PACE in India with a starting price of ₹ 105.9 Lakh (ex-showroom India). The Jaguar I-PACE is powered by a 90 kWh battery that delivers 294 kW power and 696 Nm torque, allowing the I-PACE to accelerate from 0-100 km/h in just 4.8 s.

Since its launch, the Jaguar I-PACE has won over 80 global awards, including the prestigious World Car of the Year, World Car Design of the Year and World Green Car in 2019, making it a true electric vehicle icon within a short span of time.

Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL) said: Jaguar I-PACE is the first all-electric SUV that we’ve launched in India and it marks the beginning of our electrification journey. With our electrified products we look forward to playing a significant role in India’s electrification drive into the future. Jaguar I-PACE will appeal to people who look for and purchase the latest in technology and design, to express their personalities and stay ahead of the curve. We and our Retailer network are fully prepared to cater to the demands of these customers.”

GOING ELECTRIC MADE EASY

Jaguar has ensured that every step of the customer journey delivers peace of mind and makes owning an electric car as easy as possible. 22 retail outlets across 19 cities are now EV ready with over 35 EV chargers installed and more underway. These chargers are a combination of 7.4 kW AC chargers and 25 kW DC (fast) chargers. Retailer staff have been extensively trained with in-depth and dedicated courses on EVs, thus enabling them to cater to all requirements and queries of customers.

Further, to charge the Jaguar I-PACE, customers may either use a Home Charging Cable that is provided as standard with the vehicle or use a 7.4 kW AC wall mounted charger that is also provided as standard. The installation of this charger at the customer’s house will be done by Tata Power Ltd, and will be coordinated via Jaguar Retailers. Customers may also access Tata Power’s fast expanding EZ Charge network of around 200 I-PACE compatible charging points on a use and pay basis.

To ensure complete peace of mind, Jaguar I-PACE is provided with complimentary 5 years service package, 5 years roadside assistance package, 8 years or 160 000 km battery warranty and a 7.4 kW AC wall mounted charger. More details on this are available with Jaguar Retailers and customers are requested to contact them for further information.

JAGUAR I-PACE’S REVOLUTIONARY DESIGN

Jaguar I-PACE’s revolutionary design is both true to the spirit of Jaguar and the I-PACE Concept.

From the pronounced front wheel arches to the rear diffuser, every supercar inspired styling element allows the I-PACE to slice cleanly through the air for maximum range and stability.

The I-PACE reimagines the classic Jaguar balance of sports car focus and luxury craftsmanship for the digital age. The new Pivi Pro infotainment system is a highlight of the I-PACE’s spacious, luxurious interior. Electric architecture defines the five-seater cabin’s character and handcrafted touches reaffirm the cabin’s luxury atmosphere.

JAGUAR I-PACE’S CUTTING-EDGE TECHNOLOGY

I-PACE features the latest & more driver-focused technology and is the first Jaguar in India to offer Pivi Pro Infotainment System. The 31.24 cm (12.3) HD instrument cluster features completely revised graphics to give an even clearer indication of battery state of charge.

The I-PACE is available with wireless device charging pad beneath the ‘floating’ centre console. Wireless charging also includes signal boosting, ensuring the phone’s signal remains strong for longer. A Smartphone Pack with Apple CarPlay® and Android Auto™ is available, as is Bluetooth technology which can pair two phones simultaneously ensuring you’ll always be connected.

Inside the cabin, the ClearSight Rear View Mirror improves vision and convenience by ensuring the driver always has an unobstructed view of the road behind even with three people in the rear seat. It uses a wide-angle, rear-facing camera linked to a high-resolution screen within the frameless glass mirror. A small toggle switch on the mirror allows the driver to switch seamlessly between the view from the standard mirror and the camera feed.

The I-PACE is equipped with Software over the Air (SOTA) functionality. This means Systems including infotainment, battery management and charging can be updated remotely. Using the vehicle’s built-in data connection, the latest software can be downloaded automatically.

All occupants benefit from the enhanced climate control system, which delivers smart, energy-efficient heating or cooling of up to four zones independently. When charging, customers can use the I-PACE’s pre-conditioning system (which optimises battery temperature) to also purge the cabin of allergens and ultrafine particles before beginning a journey.

JAGUAR I-PACE’S ELECTRIFYING PERFORMANCE

The I-PACE’s linear acceleration is instantaneous with no lag and no gear shift interruptions. Its 294 kW of peak power takes you from 0-100 km/h in only 4.8 s. The 90 kWh battery is positioned within the floor, between the axles, giving a low centre of gravity and near perfect weight distribution.

The I-PACE is underpinned by an advanced electric vehicle architecture created specifically for this car that delivers excellent driving dynamics while minimising weight. The double wishbone suspension at the front and integral link suspension at the rear have been tuned to give the I-PACE the perfect balance of dynamic handling and refinement.

Jaguar Product Portfolio in India

The Jaguar range in India includes XE (starting at ₹ 46.64 Lakh), XF (starting at ₹ 55.67 Lakh), F-PACE (starting at ₹ 66.07 Lakh) and F-TYPE (starting at ₹ 95.12 Lakh). All prices mentioned are ex-showroom prices in India.

Jaguar Land Rover Retailer Network in India

Jaguar Land Rover vehicles are available in India in 24 cities, through 28 authorized outlets in Ahmedabad, Aurangabad, Bengaluru (3), Bhubaneswar, Chandigarh, Chennai (2), Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Kochi, Karnal, Lucknow, Ludhiana, Mangalore, Mumbai (2) , Noida, Pune, Raipur, Surat and Vijayawada.

Globale Media Records 500 Percent Growth At The End Of FY 2020-21

Leading mobile advertising platform, Globale Media reported 5 times growth in the financial year 2020-21, resulting in a 500% increase in revenue since last financial year. With their operations starting in 2017 in Singapore and India, and subsequently in UAE in 2019, the zero-debt company has been consistently recording substantial YOY growth in revenues.

The ad-tech start-up has been changing the conventional means of advertising with its unique and innovative campaigns for advertisers in India and the APAC Region. Globale Media has been able to achieve such growth owing to two reasons. Firstly, digital advertising spend in India is growing at a CAGR of 28.6%. The latest e4m Mobile Marketing Report revealed that consumers now spend close to 3.5 to 4 hours a day on their smartphones, which has led to brands shifting their focus to this touchpoint. It is estimated that 45-55% of the digital advertising budget is now spent on mobile advertising. 

Secondly, the AI-driven start-up has been able to build trust among Indian advertisers. After receiving a positive response at the Ad-Tech 2019, Globale Media was recognized in the ‘Top 10 AdTech Start-ups of 2019’ that boosted Globale Media’s popularity amongst Indian advertisers, and owing to their relationships with OEM and SDK partners, they have been able to provide app marketers with tremendous results. 

COVID’19 pandemic brought drastic changes to the industry as digital marketers and advertisers were willing to spend more on digital advertising and mobile ads. Moreover, India’s internet user base expanded significantly from 445mn users in 2017 to 730mn users in 2020. 

Commenting on the growth, Mr. Bhavesh Talreja, Founder and CEO shared, “FY 2020-21 has been a year of tremendous growth for us at Globale Media. We were able to quintuple our revenues as the COVID’19 pandemic accelerated the digital transformation and advertisers were willing to spend more bucks on digital advertising, including mobile ads; and looking ahead at 2021, I can only predict a bull run for the mobile advertising industry.”

Due to lockdown, Globale Media has witnessed remarkable growth in business bringing about crucial changes in many offline and online-based companies that switched over to the mobile model almost overnight. Recently, the company launched a new offering for app marketers, called Keyboard Search Ads, and received tremendous response from the industry. The product makes it easier for advertisers to connect with their users using intent-based targeting. With mobile advertising spends reaching an astounding $240 Billion worldwide, the future of mobile advertising and Globale Media looks bright and promising. 

About Globale Media:

Globale Media is one of the largest AI-driven mobile advertising platforms that support advertisers aiming to reach their brand awareness and user acquisition goals. Through their direct partnerships with top OEMs, publishers, and app developers, Globale Media creates unique experiences for app marketers. They do it by ensuring 100% direct app traffic over mobile and OEMs utilizing their white-label technology that predicts app users based on their profiles. Globale Media accelerates enterprise growth by driving high-quality traffic to all major app verticals including gaming, e-commerce, lifestyle, utilities, social, education, entertainment, and others.

The All-New Tata Safari Is The Official Partner For VIVO IPL 2021

* Tata Motors continues its association with the tournament for the fourth consecutive year

Continuing its association for the fourth consecutive year with the Board of Control for Cricket in India (BCCI), Tata Motors, India’s leading automotive brand, today announced that its iconic flagship SUV, the all-new Tata Safari will be the Official Partner for VIVO Indian Premier League (IPL) 2021. As the tournament returns to India this year, the Company is looking forward to leveraging this prestigious platform to showcase and drive engagement for its recently launched iconic brand - new Tata Safari.

The tournament will begin on April 9th in Chennai and will be played across 6 major cities including Delhi, Mumbai, Bangalore, Kolkata, followed by the finals being played in Ahmedabad.

Commenting on this association, Mr. Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “This year’s IPL is a special one for us as the tournament has made its way back to its Indian venues after a difficult year. The excitement of the 2021 tournament will be a notch higher as cricket lovers in India look forward to welcoming the illustrious league back to their home stadiums. We are thrilled to be contributing to this excitement with the renewal of our fruitful association with BCCI, for the fourth consecutive year. The new Safari has received a great response especially with respect to its premium design, best in class features and outstanding comfort by customers and it is making its IPL debut in this new avatar.  We are working on innovative plans to garner the viewers’ attention, as they tune in from across the country to support their teams. We are positive to drive tremendous value from this association and hope to share the joy of celebrating our favorite sport and cricket league with the fans yet again”.

Speaking on this continued partnership, Mr. Brijesh Patel, Chairman, IPL said, “We are looking forward to Tata Motors continuing their association for this year’s VIVO IPL with their latest launch – the all-new Tata Safari. Tata Motors has been the official partner of the tournament since 2018 and our relationship with them continues to grow stronger with each passing year. Over the three seasons, we have witnessed the company’s efforts to make the tournament exciting for their customers as well as for the fans through a variety of initiatives at the tournament venues. Despite the existing unprecedented environment, we are looking forward to yet another year of this fruitful association, while delivering great value to Tata Motors and the followers of the game, as we consolidate our partnership further.”

As the Official Partner, Tata Motors will showcase the new Safari across the host stadia in Chennai, Mumbai, Delhi, Bangalore, Kolkata and Ahmedabad. Similar to past years, the IPL matches will play host to the exciting Super Striker Awards – the player with highest strike rate of the match will take home the much sought-after Super Striker Trophy along with a prize of INR 1,00,000.

In its new avatar, the Safari takes forward the brand’s rich legacy by combining Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover. it has evolved to cater to the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, and an outstanding performance for a modern, multifaceted lifestyle.

For more information on the product, please visit – https://cars.tatamotors.com/suv/safari

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the

USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With

‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located

in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia..

Rummy Culture Launches New Campaign With Indian Sports Legends

 

Rummy Culture, India’s fastest-growing online rummy platform, from the house of Gameskraft, providing best-in-class gaming experience introduces its marquee campaign “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture” with sporting legends in a bid to promote champions in rummy.

The new campaign “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture” aimed at breaking the taboo and myth that surrounds rummy as a game.

The campaign features sporting legends from India’s favorite sports: Cricket, Tennis, Shooting & Snooker. Harbhajan Singh, Mahesh Bhupathi, Abhinav Bindra and Pankaj Advani, each bring with them their unique skills and highlight how using them in a game of rummy gives them an edge over other players. GamesKraft’s vision is to create a 360-degree turnaround in the culture of playing and understanding Rummy in the country.

Speaking on the launch of the campaign, Amit Kushwaha - Head Brand Strategy – Gameskraft said, “At Rummy Culture our constant endeavor has been to change the way rummy is perceived. We want to debunk myths surrounding the sport, make it accessible and foster a community of professional rummy players and encourage more players to sign up. We are the only ISO 9001:2015 certified gaming platform, which ensures a safe, and secure gaming ecosystem for our players.

Our aim is to give every player a premium and hassle-free rummy-playing experience on our website, android and iOS Apps. Through this campaign, we are trying to bring Rummy equal to other sports & move out of the space of gaming. Rummy also requires skills like focus, concentration, practice, quick thinking, strategic thinking and planning like any other game.” 

The campaign includes full films featuring the four sporting icons drawing parallels with key skills required to be a champion in their field and on the table.

Cricketing legend, Harbhajan Singh added, “It is great to be a part of this campaign. Introducing sports is always a pleasure and bringing yet another sporting activity to the people is exciting. Rummy Culture, the app is intuitive and easy to use which in turn changes the entire gaming experience and makes it more engaging.”

Tennis ace Mahesh Bhupathi agrees, according to him “Sports whether indoors or outdoors requires you to exercise your grey cells. Rummy Culture teaches you to test your skills against players from different parts of the country. What better way to learn and enjoy a game sitting within the comforts of your home?”

Commenting on the campaign, Olympic Gold Medalist Abhinav Bindra said, “The idea behind creating a culture where champions are made and recognized is interesting. And doing so while playing a set of games against players from across the country makes it more competitive and engaging. Rummy Culture is set to redefine how we think about Rummy as a sport.”

“Focus, concentration and strategy are key skills required to excel in billiards. Here on Rummy Culture, we get to use these attributes and build a community of champions across the country through an engaging game of Rummy. Sport always brings people together, and Rummy Culture is creating a community of lovers for this game,” added Pankaj Advani, World Billiards and Snooker Champion.

Launched in 2017 by GamesKraft, Rummy Culture boasts of a community of over 1 Crore users. The platform aims at providing a seamless gaming experience. The games are designed on an extremely user-friendly UI and make it convenient for first time players to understand and play the game hassle free. Intuitive design, seamless, safe and secure user experience are the USPs of GamesKraft the parent company that was also founded in 2017 by a group of highly experienced technology professionals who are passionate about gaming. 

Rummy Culture is a World record holder for hosting the world's largest online rummy tournament and India’s only ISO 9001:2015 certified gaming platform, thereby reaffirming their commitment towards providing a fair and secure game to the players. The platform is also RNG certified which is a testament to the fact that table and player selection is 100% random and not triggered by any specific algorithm. Rummy Culture provides 24/7 customer support to players across all levels and categories in multiple languages along with flexible options for withdrawals and game bonuses. The platform has a strict zero tolerance for malpractice and defaulters are barred from the platform immediately.

Barbeque-Nation Hospitality Limited Initial Public Offering Of Equity Shares Opening on March 24-26, 2021

* Price Band of Rs. 498 – Rs. 500 per equity share of face value of Rs. 5 each (“Equity Share”)

* Bid/Offer Opening Date – Wednesday, March 24, 2021 and Bid/Offer Closing Date – Friday, March 26, 2021

* Minimum Bid Lot is 30 Equity Shares and in multiples of 30 Equity Shares thereafter

* The Floor Price is 99.6 times the Face Value of the Equity Shares and the Cap Price is 100  times the Face Value of the Equity Shares.

Barbeque-Nation Hospitality Limited (referred to as BNHL or the Company), one of India’s leading casual dining restaurant chains (in terms of outlet count as on September 30, 2020) according to a report dated February 19, 2021 prepared by Technopak Advisors Private Limited (the “Technopak Report”), will open the bid/offer period in relation to its initial public offering of equity shares (the “Offer”/ “IPO”) on Wednesday, March 24, 2021 and close on Friday, March 26, 2021. The price band for the Offer has been decided at Rs. 498 – Rs. 500 per equity share. The Company and Tamara Private Limited (“TPL”), a selling shareholder, may in consultation with the book running lead managers (the “BRLMs”), consider participation by anchor investors, which shall be one working day prior to the bid/Offer opening date, i.e. Tuesday, March 23, 2021.

The IPO is a fresh issuance of equity shares of Rs 5 face value, aggregating up to Rs 180 cr and an offer for sale of up to 54,57,470 equity shares of face value of Rs 5 each by the selling shareholders. Equity shares aggregating up to Rs. 2 crore will be reserved for eligible employees. The Company proposes to utilise the net proceeds from the fresh issue towards expansion and opening of new restaurants by the Company, prepayment or repayment of certain outstanding borrowings in part or in full availed by the Company on a consolidated basis and for general corporate purposes.

BNHL pioneered the format of ‘over the table barbeque’ concept in Indian restaurants according to the Technopak Report. The first Barbeque Nation restaurant was launched in 2006 by one of the promoters, Sayaji Hotels Limited (“SHL”). BNHL launched its first Barbeque Nation restaurant in 2008 and subsequently acquired five restaurants owned and operated by SHL in 2012. As of December 31, 2020, BNHL currently operates 147 Barbeque Nation restaurants (including opened, temporarily closed and under construction outlets) across 77 cities in India and six international Barbeque Nation restaurants across three countries namely UAE, Oman and Malaysia. BNHL has diversified its offering by acquiring 61.35% stake (on a fully diluted basis) in Red Apple Kitchen Consultancy Private Limited which currently owns and operates Italian restaurants under the brand name “Toscano”, a casual dining Italian restaurant chain operating in Pune, Bengaluru and Chennai, “La Terrace” and “Collage”. The Company has further extended its offerings by introducing UBQ by Barbeque Nation to provide a-la-carte Indian cuisine in the value segment. As of December 31, 2020, the Company was providing delivery in 77 cities in India under UBQ by Barbeque Nation from its existing kitchen infrastructure. It has also launched “Barbeque-in-a-Box” in June 2020 as one of their delivery products. This is in addition to two other products, “Grills in a Box” and “Meals in our Box”, which are offered through delivery among other offerings.

IIFL Securities Limited, Axis Capital Limited, Ambit Capital Private Limited and SBI Capital Markets Limited are the BRLMs to the issue.

The Offer is being made in accordance with Regulation 6(2) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 and through a book building process wherein at least 75% of the net offer shall be allotted on a proportionate basis to Qualified Institutional Buyers (“QIBs”, and such portion, the “QIB Portion”). Our Company and TPL may, in consultation with the BRLMs, allocate up to 60% of the QIB Portion to anchor investors on a discretionary basis ("Anchor Investor Portion”), out of which at least one-third shall be available for allocation to domestic mutual funds only, subject to valid bids being received from the domestic mutual funds at or above the anchor investor allocation price. 5% of the QIB Portion (excluding the anchor investor portion) shall be available for allocation on a proportionate basis to mutual funds only, and the remainder of the QIB Portion shall be available for allocation on a proportionate basis to all QIB bidders, including mutual funds, subject to valid bids being received at or above the offer price.

About Barbeque-Nation Hospitality Limited

The promoters of BNHL are SHL, Sayaji Housekeeping Services Limited, Kayum Dhanani, Raoof Dhanani and Suchitra Dhanani. CX Partners Fund I Limited (“CX Partners”), through TPL and AAJV Investment Trust, invested in the Company in 2013. Xponentia Opportunities Fund and Jubilant Foodworks Limited invested in the Company in December 2020 and January 2021 respectively. The promoters and the promoter group hold 47.80% in BNHL and the remaining shares in BNHL are held by public shareholders.

The Company was ranked amongst the top 10 retail companies to work for by the Great Places to Work Institute in 2020 in collaboration with the Retailers Association of India and was ranked number 7 amongst India’s best companies to work for in 2020 by the Great Places to Work Institute in collaboration with Economic Times.

AMS-IX, Sify To Open Four New Internet Exchanges In Indian Market

AMS-IX, the world leading Internet Exchange, and Sify (NASDAQ: SIFY), India’s most comprehensive ICT service & solution provider, today announced the expansion of their footprint of internet exchanges in India. The new interconnection hubs are going to be situated in Kolkata, Noida, Hyderabad and Chennai. 

With close to half the population that is internet savy, India is one of the largest and fastest-growing markets for digital consumers and businesses in the world. AMS-IX and Sify are commited to enhancing the quality of the Internet in India by increasing connectivity through public peering. The partnership between AMS-IX and Sify started with the launch of a neutral and independent Internet Exchange in Mumbai. By expanding to the digital hotspots of Kolkata, Noida, Hyderabad and Chennai,  Sify and AMS-IX seek to enhance the quality of network interconnections in these regions as well.

Peter van Burgel, CEO, AMS-IX said, “Last couple of years we saw tremendous growth in India with traffic nearly doubling in a year time. By expanding to four new locations AMS-IX and Sify Technologies are delivering on their promise to bring high quality and value-for-money connectivity to the region.”

Harsha Ram, Head – Network Business, Sify, said, “With this partnership with AMS-IX, Sify seeks to give content, application and service providers wider options to interconnect with each others across the metros of the India thereby optimizing latency and cost and significantly improving user experience.

The new Internet Exchanges in Kolkata (AMS-IX Kolkata), Hyderabad (AMS-IX Hyderabad), Noida (AMS-IX Noida) and Chennai (AMS-IX Chennai) are expected to start operations in 2021. In addition, AMS-IX India will be rebranded as AMS-IX Mumbai with the existing Sify Airoli DC as the new node.

All exchanges will be built using the AMS-IX (IX-as-a-service) solution that allows partners to rapidly set up and run Internet Exchanges. Customers will be able to connect and exchange traffic via dedicated ports with speeds of 1, 10 or 100 Gbps, which allows them to reduce latency and save costs.

About Sify Technologies

A Fortune 500 India company, Sify Technologies is India’s most comprehensive ICT service & solution provider. With Cloud at the core of our solutions portfolio, Sify is focussed on the changing ICT requirements of the emerging Digital economy and the resultant demands from large, mid and small-sized businesses. 

Sify’s infrastructure comprising the largest MPLS network, 10 top-of-the-line DCs, partnership with global technology majors, vast expertise in business transformation solutions modelled on the cloud make it the first choice of start-ups, incoming Enterprises and even large Enterprises on the verge of a revamp.

More than 10000 businesses across multiple verticals have taken advantage of our unassailable trinity of Data Centers, Networks and Security services and conduct their business seamlessly from more than 1600 cities in India. Internationally, Sify has presence across North America, the United Kingdom and Singapore. Sify, www.sify.com, Sify Technologies and www.sifytechnologies.com are registered trademarks of Sify Technologies Limited.

About AMS-IX

AMS-IX (Amsterdam Internet Exchange) is a neutral member-based association that operates multiple interconnection platforms around the world. Our leading platform in Amsterdam has been playing a crucial role at the core of the internet for more than 25 years and is one of the largest hubs for internet traffic in the world with over 9 Terabits per second (Tbps) of peak traffic. Connecting to AMS-IX ensures customers such as internet service providers, telecom companies and cloud providers that their global IP traffic is routed in an efficient, fast, secure, stable and cost-effective way. This allows them to offer low latency and engaging online experiences for end-users. AMS-IX interconnects more than 1000 IP-networks in the world. AMS-IX also manages the world’s first mobile peering points: the Global Roaming Exchange (GRX), the Mobile Data Exchange (MDX) and the Internetwork Packet Exchange (I-IPX) interconnection points. 

Eatfit Signs Cricketing Star Devdutt Padikkal As Brand Ambassador

Eatfit, one of India’s largest healthy food platforms, today announced Cricketer Mr. Devdutt Padikkal, as its brand ambassador. This strategic association with the cricketing star will be for four years. 

Devdutt Padikkal is the new cricketing kid on the block — a left-hand batsman, who oozes passion and confidence. He started playing the sport at the age of 11 and slowly climbed up the ranks to carve a niche for himself. Starting from 2014, he has represented Karnataka state in under-16 and under-19 and India in the under-19 tournaments. He has recently risen to fame due to his continued success playing with the Bangalore team in India’s most loved cricket tournament.

Sharing his thoughts on the association, Ankit Nagori, Co-Founder EatFit, said: “It gives me immense pleasure to welcome Devdutt Padikkal to the Eatfit family. This collaboration will foster and strengthen the brand as well as chart new growth trajectories for Eatfit. Mr. Padikkal’s unwavering commitment, youthful exuberance and passion for the game will certainly establish a connect with our target audience. His aura is in perfect line with the brand identity we are trying to carve for Eatfit and we hope that our customers resonate with this collaboration. We are excited to work on some fun campaigns with him.”

Speaking about the brand association Devdutt Padikkal said: “I am thankful to Eatfit for getting me on board as their brand ambassador. I admire their passion and commitment to transforming the healthy food landscape in India. Their constant efforts to make healthy food cool and delicious at the same time is something that connects with me. I am proud to be associated with one of India’s most trusted and dependable food platforms and cannot wait to be a part of their future campaigns.”

The partnership between Eatfit and Padikkal will be managed by the latter's management agency, Flipside Sport. Padikkal will represent the brand in all marketing campaigns for the next four years as the company aims to expand to 10 more cities in that timeframe.

About Eatfit

Eatfit is one of India’s largest healthy food platforms. The company serves a wide range of bold food options while retaining the honest, clean, and healthy aspect that Eatfit has been known for since 2017. The company currently operates 15 outlets. Headed by Ankit Nagori, co-founder of Curefit, Eatfit aims to expand the reach and acceptance of healthy food across the nation. At its core, the company is all about making healthy food fun, delicious and honestly Indian.

In 2020, Eatfit was hived off as a separate entity from Curefit. Since then, it has been operating independently to capitalise on India’s growing cloud kitchen segment.