Ghadi Detergent Launches #BachaavMeinHiSamajhdaariHai Awareness Campaign in India

To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and marketers of Ghadi – India’s no. 1 detergent powder unveiled its all-new #BachaavMeinHiSamajhdaariHai campaign. Ghadi detergent is India’s first brand to create awareness through its packaging.  

India’s first awareness initiative via packaging aims to reach more than 10 crore Indian households. They will be reminded of always wearing a face mask and to be more responsible and committed to public safety.  

The awareness initiative will be showcased on the Ghadi detergent packet wherein the actual logo is covered with a printed mask. In addition to the messaging on the pack, Ghadi detergent is also activating a huge network of distribution channels, simultaneously asking their retail partners to join the movement to spread the message.  

Ghadi has supported this initiative with a digital film that shows a small girl in a shop making her dad realise that the best way to show you care is by wearing a mask – just like the exhibit on Ghadi pack. The film also shows the importance of washing face masks regularly. 

Speaking on this occasion, Mr Rahul Gyanchandani, Joint Managing Director of RSPL Group said “These are challenging times for each one of us. During this tough period, we need to stay and fight this challenge together. Everyone should take care of our near and dear ones and do our bit for the society. Under this initiative, we are also distributing one million masks. Ghadi detergent reaches millions of homes across India and we decided to do our bit to spread this important message.” 

Nakul Sharma, VP and ECD, ADK Fortune said, “For us, this initiative is not limited to just a message. Thus, we wanted to put a mast on the Ghadi itself and reach it to every household. So, we dressed Ghadi with a mask to take this idea to the common people, as Ghadi reached millions of the households in India. This mask message film has already notched 65 million views during the initial few days only, which is very encouraging and is proof that this campaign is having an emotional impact and accelerating change.” 

About Ghadi Detergent: 

Ghadi Detergent is manufactured by RSPL, a Kanpur based approx Rs 7,000 crore diversified conglomerate in India. The detergent brand was founded by Shri Muralidhar Gyanchandani and Shri Bimal Kumar Gyanchandani in 1987. The vision of the brand is to give superior brand experience and value for consumers’ money. The tagline “Pehle Istemaal Kare Phir Vishwaas Kare” (First use then believe) is on the tongues of millions. Ghadi detergent is India’s number one detergent. 

Teachers Adopting Online Tutoring Witness 400% Average Growth in their Teaching Practice: Teachmint

* Data based on the analysis of increase in student enrollments observed by teachers within 8 weeks from sign-up on the Teachmint app

* Teachers’ claim this growth can be attributed to 5 main factors: ease with which business can be digitized end-to-end, capacity to overcome logistical limitations & increased geographical reach, ability to create customized teaching methodologies, access to time & resource saving features and the capability to leverage positive word of mouth on connected social networks

Teachmint, India’s leading EdTech company focused on India relevant digital tutoring solutions, today revealed that teachers who have made a switch to online tutoring from the conventional physical classroom set-up have witnessed an average 4x growth in their teaching business in 8 weeks of signing up. This data is based on the analysis of the spike in the number of student enrollments observed among active teachers on the platform. 

There are 2.5 lakh teachers who have signed up on Teachmint till date and this number is growing by more than 50,000 new registrations every month. Through this period of growth, the trend of tutors on the platform scaling their practice has stayed its course even after the pandemic induced lockdown had started to wind down over the last two months. Individual teacher growth stories range from a 200% growth to 1000% growth in student enrollments, with some teachers now adding as many as 1600 students to their classrooms, clearly underscoring the value educators can derive by switching over to digital platforms. 

A deeper analysis of factors driving this growth has thrown up a few major reasons for the switch. The first of which is the fact that teachers are now easily able to digitize their entire teaching businesses including content delivery, student engagement and administrative workflows.

A digital presence also means that tutors are now able to take their classroom to any corner of the world and are no longer inhibited by their own geographical location. Another reason for this unprecedented growth can be attributed to the fact that digital classrooms create time and resource efficiency like never before, allowing tutors to cater to a significantly larger number of students.

An interesting byproduct of achieving such scale is that tutors, who are now also armed with a powerful set of online tools, can create imaginative and tailored teaching methodologies for their students, thereby providing a more immersive learning experience. All these aforementioned factors have thus resulted in a new generation of tech savvy tutors unafraid of leveraging the positive buzz from within their own social networks, enabling to add students to their classrooms at an unprecedented rate.

Mihir Gupta, Co-Founder and CEO, Teachmint said, “Face to face tutor lead teaching is the mainstay of the Indian education sector, making a strong case for digitization of tutor services as opposed to content based self-learning models. However, this form of teaching is traditionally cost-heavy and is difficult to scale. Digitization has dissolved boundaries and unlocked opportunities for teachers to scale beyond physical & geographical limits without any capital investment. Today, teachers on Teachmint are seamlessly teaching a greater number of students from neighboring cities and imparting a superior learning environment and experience.” 

“Now, teachers can focus on their specialty and subject expertise to address a much larger student segment more efficiently and at much lower cost per student”, he added. 

Exemplifying the benefit of scale that can be achieved through digital teaching is Ajay Gupta, a Delhi based tutor who prepares students for CA examinations. Mr. Gupta has been able to expand his student base from 3 to 50 students within a month of subscribing to Teachmint. Sharing his experience Mr. Gupta said, “I am really fortunate to be a part of Teachmint. It is simple, easy to use and extremely user friendly. Once I adopted digitization my students started to spread the word among their networks and I now have students from as far as Jammu all the way to Chennai. It is amazing that I was able to bring on-board all these new students within the first month itself. The operational challenges of attendance, tests etc. are managed easily on the app which helps teachers focus more on the content than the management.” 

Udit Narayan Sahu, who runs an English class on the Teachmint app, is yet another success story of grassroot digitization. A teacher who had been running a physical institute in the Janjgir-Champa district of Chattisgarh for about 4 years, Mr. Sahu lost almost all his students due to the COVID-19 pandemic. He joined the Teachmint app in early December. “This is my first experience teaching online and I have found it to be easier than expected. In my two weeks on the app, I have been able to reach out to add 37 new students to my classroom from surrounding areas.  In the beginning I thought this will be how I tide over till things are back to normal. Now I have realised that I would probably never want to teach offline full-time again.”

It is no secret that the ongoing global public health crisis has fast-forwarded the adoption of online learning solution. Students, teachers and even parents have adjusted to the new normal of online education enabled by brands like Teachmint who enable tutors with the tools to run their classes in a manner that enhances the learning experience and allows them to customize their unique method of imparting education. As per teachers’ feedback, the best part of Teachmint is how easy it is to use. The platform also helps them create a real-life classroom experience digitally with various tools to choose for conducting classes, and most importantly ability to have uninterrupted and clear classes even in low network/bandwidth areas. 

India’s Leading Coaching Institute Veranda Race Launched in Kerala

The Kalpathi Group owned, Veranda Learning Solutions today announced the launch of Veranda Race, in Kerala. Veranda Race, India’s leading coaching institute for Banking, SSC, and PSC exams, will initially offer result oriented online training programs for Banking and Staff Selection Commission in Kerala. 

Veranda Race has launched two courses for students in Malayalam, namely, Bank Video Package for Banking, Insurance & RBI Exams and SSC Video Package for SSC, Railways & CPO Exams. The Bank Video Course fee is Rs.7500 and SSC Video Course is priced at Rs.8000. Veranda Race has a unique ‘6 level practice program’ which helps students improve their speed and accuracy in a short span of time, and their result oriented, strategic curriculum is developed exclusively for each type of competitive exams. Aspiring students can log into the website http://verandarace.com and opt for classes in Malayalam.

Veranda had recently acquired Chennai Race, for over 100 crore, to create the new brand called Veranda Race. By December 2021, Veranda Race is planning to launch course content in 11 Indian languages. During the financial year 2019-20, Race recorded sales of about INR 45 crores and had trained over 145,000 students for various competitive exams. Race has seen its students filling up about 60 to 80 percent of Tamil Nadu’s vacancies in the past 4-5 years.

On the launch of Veranda Race in Kerala, Suresh Kalpathi, CEO, Veranda Learning Solution stated “the objective of Veranda Race is to provide equal opportunities for every student with emphasis on best outcome at an affordable cost. Veranda Race focuses on ensuring rigor and discipline amongst enrolled students thereby giving them the best opportunity to get jobs once they appear for written examinations. We expect Veranda Race to grow significantly in the coming months and years with the addition of more products and languages”. 

Speaking on the acquisition of Chennai Race Mr. Kalpathi said “Race is a great brand to bring under our newly launched venture, Veranda Learning Solution, as it opens new possibilities in the core areas of our business. The acquisition of Race will bolster our offerings and will further define our position in the sector”.

Talking at the launch of the program in Malayalam, Bharath Seeman, Head of Veranda Race, said "the Veranda Race programs are set for rollout nationally, in the coming months, targeting a revenue of INR 50 crores in the first year. By the end of 2021, our content will be available in 11 Indian languages and we would be training around 50,000 to 60,000 students across the country. We have priced our courses around INR 7500/- to INR Rs. 8000/- which includes course materials and mentoring support”. 

“At Veranda Race we take pride in our ‘real result-oriented coaching’ approach. Our unique curriculum focuses on helping our students to land PSC and Banking jobs. At Veranda RACE the key metric to assess our success will be ‘number of students getting jobs’, which is the main goal of this venture.” Bharath added.

About Veranda Learning Solution

Veranda Learning Solution, the new ed-tech venture from The Kalpathi Group, is India’s first comprehensive 360-degree online education platform. Veranda Learning Solution offers training programs in test preparation for all competitive exams in India and abroad, including IIT JEE, NEET, GRE/TOEFL/IELTS/GMAT, IAS, State PSC, Banking/Staff Selection/RRB, CA/ACS related exams, Medical, K-12, NTSE and Olympiads. Veranda will also offer courses in software development namely databases, languages, development tools, cloud/analytics/big data/AI/ML platform and at an affordable price point. 

Veranda is a unique online platform that combines the best of technology, processes, and methodologies that delivers high-quality content, seeking to be one of India’s first to offer a comprehensive 360-degree education. Focused on academic outcomes for its students, Veranda adopts a multi-modal delivery system backed by a rigorous and disciplined learning framework.

About Veranda Race

Veranda Race provides unique training to its students with an aim of achieving 100% results. Race provides best Level coaching for all competitive Recruitment Examinations like Bank Probationary Officers, Clerks, Specialist Officers, Central Government Staff, Insurance Sectors, Railway Officers and TNPSC (State Commission) Exams. Race is the most awarded coaching institute in India and has filled 78% of the Public Sector Bank state vacancies in Tamil Nadu. Race students are constantly filling up about 60 to 80 % of Tamil Nadu’s vacancies in the past 4-5 years. Race is also the only Private Institute which is also a Govt Certified Exam Centre for various competitive Exams. 

Karnataka CM BS Yediyurappa Praises Aditya Mehta Foundation for Raising Para Sports awareness as he Flags Off Infinity Ride 2020

The Karnataka Hon’ble Chief Minister BS Yediyurappa on Sunday flagged off Aditya Mehta Foundation's (AMF) ongoing Infinity Ride 2020 at Vidhana Soudha here on Sunday morning as India's first-ever para cyclist Aditya Mehta alongside members of country’s para cycling team resumed their journey.

A team of 30 cyclists as part of Infinity Ride 2020, a brain-child of Aditya Mehta Foundation which has so far covered 31 cities during their challenging 3842km-long journey from Kashmir to Kanyakumari visiting 36 cities in 45 days, arrived in the city on Saturday. The Infinity Ride aims to spread awareness about para sports and scout talent to train and nurture them at Asia's first-ever Infinity Para Sports Academy and Rehabilitation Centre in order to groom the talent and prepare them to win medals for the country at the international stage.

“I appreciate the support Aditya Mehta Foundation is giving to para athletes and people with disabilities to get them into sports. I wish them all the best in their journey and future endeavors. May they continue to organise such rides in the coming future,” the hon'ble CM Yediyurappa said.

Earlier after arriving in the city, the riders visited Mitti Cafe—a chain of inclusive cafes entirely run by specially-abled people, and shared their own life changing experiences with the specially-abled cafe employees highlighting the fact about how sports have not only empowered them but as sportsperson representing India has given a purpose to each of their lives.

"It’s great to see people coming in to support us in this mission. I would like to thank Karnataka Government and Hon’ble Chief Minister BS Yediyurappa who came to flag off the ride and motivated us," said Aditya Mehta, the founder of Aditya Mehta Foundation and also a Limca Book of Records holder who is currently on a mission to create para sports champions for India.

“We are also grateful for the support received from DGP CID PS Sandhu. We started building a strong relationship with BSF since the time he flagged off the ride in 2013 which I rode alone from Kashmir to Kanyakumari. Since then he has been a mentor to the cause and vision to Aditya Mehta Foundation. And during our visit to Karnataka he helped us in every possible way,” Mehta added.

Following a stop in Bengaluru, the sixth edition of Infinity Ride will resume their remaining journey of 705km and head towards Tamil Nadu through Dharmapuri and further visit three more cities before reaching their destination Kanyakumari on December 31.

About Aditya Mehta Foundation (AMF):

“Our vision is to make India a superpower in the world of para sports.” Aditya Mehta Foundation (AMF) is a non-profit organisation which aids people with disabilities to pursue sporting careers while also providing them self-sustenance. The Foundation, which started in 2013, has grown by leaps and bounds in the short span of time. Based in Hyderabad, the foundation has managed to span out to virtually every corner of the nation and have contributed in creating para champions who have been winning medals for India. It represents a unique cause and seeks to help a neglected part of a fairly large population.

About Infinity Ride:

The AMF raises funds through its signature Fund-Raising event, the Infinity Ride, and also scouts for talent among the population of people with disability and trains them from the grassroots as well. With the money raised, it also provides counselling and helps them get better at their sport or even find a sport that is suitable for them. It provides the necessary equipment, training and funding for these athletes as well to help them grow in their sport and compete at the International level. Along with the civilian talent, a major part of the foundation’s efforts is directed at finding and nurturing talent from nation’s Central Armed Police Forces (BSF, CRPF and ITBP), which have a number of soldiers who have suffered debilitating or permanent injuries while serving the country at the border or in naxal-hit areas and now are trained to become potential talents for the 2021 Tokyo Paralympics. In its sixth edition, the upcoming ride will take place from Kashmir to Kanyakumari; traversing 3842 km through difficult and mountainous terrain with support of Border Security Force (BSF) who have partnered and supported AMF to execute the ride. Border Security Force (BSF) was the only organisation who believed in our cause from the very beginning and supported us since inception of this ride and later Central Armed Police Force (CAPF) also joined hands for this cause.

Yamaha Announces a Unique “Test Ride My Yamaha” Campaign for its Customers Across Indian Market

 

* The campaign aims to create awareness on the advanced safety features & technologies of Yamaha products like Stop & Start system, Silent Engine Start, Side stand engine cut off switch etc

Yamaha Motor India group of companies today announced the kick-off of its unique and an exciting test ride campaign “Test Ride My Yamaha” for its customers across the country. The overall aim of this special campaign is to establish a deeper connect with the existing customers and encourage them to further create awareness on the advanced safety features and technologies of the company’s 125 cc scooter models - Fascino 125 FI, Ray ZR 125 FI and Street Rally 125 FI among their family and friends.

Through this campaign, the company’s effort is to provide touch and feel as well as a personalized riding experience to more and more customers who aspire to own a Yamaha product and are curious to know about the new technologies and the safety features installed in Yamaha scooters like “Stop & start system”, “Smart motor generator (SMG)” and the “Side stand engine cut-off switch”. The existing Yamaha customer who participates and supports the campaign by motivating their family and friends to test ride the Yamaha 125 scooters stand a chance to win exciting Yamaha merchandise.

The new 125 cc Yamaha scooters have received a tremendous response from the customers across India in the year 2020 and the company is confident that this special and unique campaign will help in reaching out to its target customers who are looking for a product which is stylish & sporty and at the same time more powerful, fuel efficient, equipped with safety technologies and value for money. The potential customers willing to participate in the campaign can reach out to their nearest Yamaha authorized dealerships in their respective cities to test ride the Yamaha products. 

Mr Uday Shankar and Mr Sanjiv Mehta Takes Over as New FICCI President & Senior Vice President

Mr Uday Shankar, President, The Walt Disney Company APAC & Chairman, Star & Disney India, has taken over as FICCI President for 2020-2021, from Dr Sangita Reddy, Joint Managing Director, Apollo Hospitals Group, at the apex chamber's 93nd Annual Convention held virtually and inaugurated by Hon’ble Prime Minister Shri Narendra Modi. 

Mr Sanjiv Mehta, Chairman, and Managing Director, Hindustan Unilever Limited; President, Unilever South Asia and Member, Unilever Leadership Executive, has been elevated as Senior Vice President of FICCI. Mr Subhrakant Panda, Managing Director, Indian Metals & Ferro Alloys Ltd has joined FICCI leadership as Vice President. 

Mr Shankar is a multifaceted personality with an in-depth understanding of both the new-age businesses and the old economy, besides having an impeccable grasp on the geo-political developments and global business ecosystem. 

A journalist turned global business leader, he is all set to lead FICCI at a time when the Indian economy and businesses have just started coming out of the grips of deadly COVID-19 pandemic, supported by the pro-active government policies and decisions. Mr Shankar has led many business ventures to success and unprecedented heights and his experience is expected to provide a new dimension to the FICCI’s role and responsibilities as the oldest and largest industry chamber in the country. 

In his message as the incoming President of FICCI, Mr Shankar said, “It is a huge responsibility to lead FICCI in these trying times. 2020 has been an extremely tough year for the Indian economy and industry. However, as outlined by Hon’ble Prime Minister Shri Narendra Modi in his inaugural address on Saturday, India has shown the way to the world in dealing with Corona, and the economy is coming back to the track quickly. This has given me immense confidence to lead the chamber in providing solutions to the issues faced by not only our members, but industry on the whole”. 

“I congratulate my predecessor Dr Sangita Reddy for her tremendous work in tough times during the last one year and assure our members that bringing industry back to normal will be a relentless pursuit during my tenure as FICCI President. The government has utilised these trying times to usher in extensive reform measures and it is now the turn of the industry to quickly firm up the blueprint and the strategies to make full use of these measures in creating jobs and furthering growth. FICCI will fully support Prime Minister’s clarion call of Aatmanirbhar Bharat, which is much beyond just being self-reliant — it is a roadmap for India emerging as a major player in the global market and value-chains,” added Mr Shankar. 

“FICCI will play a lead role in providing inputs to the government and implementing the steps to regain the growth momentum and reach to a 8-10% GDP growth trajectory quickly,” he said. 

Star Movies Showcase “Back to 90s” Festival During the Year End

With the kick-start of the holiday season and end of the decade looming ahead, the feeling of nostalgia has overwhelmed us all! Going back to simpler times, when life was easier and social media did not exist, Star Movies has curated a 2 month long festival of joyful recollections of the 90s presenting the best Hollywood films of 90’s decade!

Now, who would not want to swap 2020 with 1990?

From December 26th, Star Movies will showcase “Back to 90s” festival transporting viewers to their favorite decade to create a sense of nostalgia and bringing back happy childhood and teenage memories

The exhaustive list of films being showcased as part of the “Back to the 90s” festival will include some of the biggest titles of the 90s including blockbuster Sci - Fi films - Armageddon and Independence Day, Action thrillers like Speed and Con Air, as well as some of the best comedy and animation films like Baby’s Day out, Toy Story and films featuring genius comedian Robbin Williams.

The festival will also showcase cultural headliners of the 90s like Macaulay Culkin, Keanu Reeves and Arnold Schwarzenegger’s movies.

And to bring alive the Christmas spirit, Home Alone will elevate viewer’smood into the blissful family holiday mood.

Tune in to “Back to the 90s”festival every Saturday on Star Movies and binge watch from 12 noon onwards till 9 PM. It’s time to put on those comfy pajamas and grab a bowl of popcorn to relive the 90s with your family this holiday season!

The last decade of the 20th century is famous for having produced some of the most beloved films worthy of remembrance. With a mix of heartfelt, bittersweet, family films to hard core action adventures with never seen before stunt choreography, the nostalgia of the 90s will ring true through any screen of the 21st Century!

To catchthe latest and best Hollywood films, subscribe to Star Movies, today. For more information contact your Cable/DTH operator today.