Witness the Never Seen Before Bhoots With Humans in the Unique Show “Happy & Pinaki- The Bhoot Bandhus.” on SONIC

Bedtime stories have been a significant part of all our childhood! While we all have lived through those amazing tales, the ones etched in our memories are the spooky tales that are a perfect combination of thrill and comedy. Revisiting the charm of spooky-comedy, Nickelodeon, the leading kids’ entertainment channel announced the launch of its new animated show today – Pinaki & Happy: The Bhoot Bandhus. The show premiered on 9th November 2020 at 11:30 AM on Sonic.

Taking the kids into a new world of fun, the show will portray unusual family of ghosts, who adopt the central character of the show – Pinaki and raise him as one of their own. The high-octane fantasy series will take the viewers on a laughter ride with mysterious adventures of Pinaki and Happy, followed by a series slapstick comedy combined with some Bhootbaazi as they try to fit the bhoot world in the real world. His daily adventures or ‘Bhootbaazi’ with his partner-in-crime, Happy, a 19-year-old funny ghost, makes for an unusually entertaining watch The show is directed by Ankur Chauhan. Legendary Gulzaar saab has once again scripted lyrics for the title track of the show and the music created by Simaab Sen.

The Bhoot Bandhus, is another edition to the long list of memorable homegrown characters like Motu Patlu, Rudra and Shiva to name a few, that Nickelodeon has been entertaining kids all over India with.

Watch the comedy unfold when the Bhoot World meets the Real world only on Sonic from Monday-Friday at 11:30 AM.

About Nickelodeon India

Nickelodeon India has established itself as a thought leader by being the No 1 franchise in the kid’s category with a household availability in about 120+ million households across 8 languages. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over hours of content and plans to add over 200 hours this year. The franchise is a home to the most legendary iconic characters like Motu Patlu, Rudra, The Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw patrol , Peppa pig on Nick Jr and marquee international properties like Loud house, Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and with digital and online presence.

Vim Launches #VimWhatAPlayer Campaign Urging Gender Equality in Dishwashing

* Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain

Dishwashing category creator and current market leader, Vim by Hindustan Unilever Ltd. launched #VimWhatAPlayer campaign that aims to “unstereotype” dishwashing. Seeped from the COVID-led impetus of male participation in household chores, that further got a big fillip with the nationwide lockdown, the brand took this as an opportunity to break the age-old stereotype around dishwashing with this campaign.

To the men who were actively helping in the chore, but were newly discovering the pain points of dishwashing, the campaign communicates the functional benefits of the product and how it makes the dishwashing chore easy. To further bolster this message amongst men, the campaign will be aired throughout the current IPL season. The brand has roped in ace cricketer, Virender Sehwag as the protagonist in this pioneering campaign, who would exhibit how perfectly easy it is to overcome any dishwashing challenge with Vim Liquid. A flavour of IPL was added by having Sehwag wash dishes while renowned IPL commentator, Danny Morrison’s cricket commentary ran in the background. Featuring a creative juxtaposition of cricket commentary lines over mundane dishwashing, the TVC efficiently highlights the brand’s positioning.

Speaking on the campaign, Prabha Narasimhan, Executive Director and VP, Home Care, Hindustan Unilever Ltd. said, “Dishwashing in India as a chore has traditionally been distributed inequitably amongst the family. Barring a small proportion of households that employ external help for the task, the chore is predominantly done by, and unfortunately seen as the homemaker’s job. While things are changing slowly, our study shows that the current pandemic and the subsequent lockdowns across India gave a much-needed boost to equality amongst gender when it comes to participation in such chores. Stemming from this insight and in consensus with our global #UNSTEREOTYPE movement is the campaign #VimWhatAPlayer. Being an industry leader, we are committed to contribute to positive cultural change as well as making better connections with people through our advertising.”

Commenting on the TVC, SunetroLahiri, Associate VP-Creative, Glitch Media Pvt. Ltd.shared,“One of the few positive things to have come out of a rather gruelling lockdown has been the widespread realisation of the pure lack of gender equity when it comes to the distribution of home chores. From a creative rendition point-of-view, our aim was never to create a narrative where one is applauded for doing what’s ostensibly a life skill… rather, we wanted to normalise this activity to a point where it gets hammered time and again as second nature. And who better to hammer to down to the pavilion than Sehwag, himself.”

Link to the 4 films is below:

●       https://www.youtube.com/watch?v=h03H-e0rpCM

●       https://www.youtube.com/watch?v=AwY0IjoSNRk

●       https://www.youtube.com/watch?v=CAAl3J0yKyw

●       https://www.youtube.com/watch?v=hU_GalIalW4&feature=youtu.be

Duration: 15 seconds each

About Vim:

Launched in 1993, Vim was the original hand dishwashing brand that created the category and is the market leader in the dishwashing segment.Vim was the first brand to introduce Dishwash gel in India in 2005 and has been the leader in the segment. Vim gel, with the power of 100 lemons, gives you complete cleaning without leaving any residue. It is also great value for money with one spoon of Vim gel being enough to clean a full sink of dirty utensils. Its superior fragrance leaves your utensils smelling fresh, while its pH neutral formula is gentle on your hands.

About Hindustan Unilever Ltd.

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a heritage of over 80 years in India. On any given day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Turtle Wax India Launches New Range of Car and Home Multi-Purpose DIY Cleaning Products

The festive season is here, and it brings with it a lot of joy, cheer, and the festive spirit. Signifying the win of good over evil this season also is about removing the dust, grimes, spots, and everything in between from our homes. But this festive season let us take care of our vehicles in the same manner as they do a brilliant job of keeping us protected when we commute from all the harsh weather with these new Turtle Wax products. Built on Turtle Wax’s philosophy of easy to use DIY cleaning, these products have a faceted use and can be applied on both vehicles and surfaces inside homes.

Quick and Easy Luxe Leather Cleaner and Conditioner

For giving those seats in the car and the sofa set at home a brand-new look, this solution provides with a shine so rejuvenates the leather without damaging it. For all kinds of leather at home or in the car.

Pet Mess Kit

Pet fun is unparalleled but, with it comes the great responsibility of taking care of the odour, and the hair shedding. The pet mess kit is ideal for all pet duties and is made with ingredients that are safe your you home, your pet, as well as you.

Quick and Easy, Inside and Out Protectant

An easy to apply solution for all your interior and exterior cleaning without any residue. Leaves a nice layer of protective coating to retain shine for a longer period of time.

Power Out! Fresh Clean

Stains can be a real mess to clean and the ones that do not go out makes the surface look dull and old. This solution makes easy work of removing those and leaving a nice shine surface that resists dust, grime, and water droplets. Works on glass surfaces too.

For more information log on to Turtle Wax India or visit Turtle Wax Brand store at www.amazon.in/TurtleWax

ABOUT TURTLE WAX

The Turtle Wax story started with the launch of the first-ever bottled car wax in 1944. Nearly 75 years later, the 'Most Innovative Brand in Car Care' is still capturing the attention of the auto appearance industry with a cross-category assortment of No. 1 selling products meant for every vehicle surface including paintwork, wheels, tires, upholstery and plastic, among others. The brand is anchored by its love for driving and connecting auto enthusiasts around the globe.

As a family-run business, its strength lies in its people and their passion for the category with a customer-first approach. Given its distribution channel in more than 120 countries, the Turtle Wax brand resonates around the globe. With its heart in its hometown of Chicago, where award-winning innovation is developed to this day, Turtle Wax has entered India with authorized channel partners present in 35 cities covering PAN India distribution.

For an inside look at the brand's breakthrough product development process or how Turtle Wax supports car culture worldwide, visit YouTube.com/TurtleWax.

Tata Motors Brings More Cheer to the Season; Launches ‘India Ki Doosri Diwali’ Campaign

Doubling the cheer and festivities for its customers, Tata Motors, India’s largest commercial vehicle manufacturer, has announced the commencement of ‘India ki Doosri Diwali’ campaign, to extend the continued celebrations. After its highly successful run last year, Tata Motors has launched the campaign to spread the festive cheer even after Diwali. Under this offer, the customers of the Small Commercial Vehicle (SCV) and pick-up range, which includes the Tata Ace, Tata Yodha and the Tata Intra, will receive an assured gift through a lucky draw, in addition to the exciting consumer offers. The bumper offer include gifts ranging from gold vouchers up to Rs. 5 lakh to LED TVs, washing machines, mobile phones and fuel vouchers to name a few. The offer is valid till 30th November 2020.

The campaign announcement also marks the momentous 15 years of the iconic Tata Ace, which has been the no. 1 brand of SCVs throughout its journey, with over 22 lakh happy customers. Tata Motors entire BS6 range of vehicles has been extremely well received by the customers, with over 50,000 BS6 SCVs already on the roads. The new range of vehicles come with latest technology, more comfortable cabins, higher fuel efficiency and lower total cost of ownership to help increase the profit potential for its customers.

Speaking on the occasion, Mr. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said, “Tata Motors has built its legacy by positioning its customers’ best interests at the core of everything. The high-value benefits with unique ‘Power of 6’ proposition is a testament of our promise to our customers. At Tata Motors, the priority is to deliver the best products and service experience in the industry. In our continuous endeavour to help businesses grow and promote entrepreneurship in India, Tata Motors aims to extend the best deals to its prospective customers. ‘India ki Doosri Diwali’ campaign received great response last year, and we’re happy to bring it back this year, as well, to add even more cheer among the customers.”

The campaign will be promoted across print, radio and digital platforms, in addition to on-ground activations across all Tata Motors commercial vehicle dealerships in India.

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

MongoDB Hosts Virtual Summit to Empower Businesses in India and ASEAN on their Digital Transformation Journeys

MongoDB, Inc. (NASDAQ: MDB), the leading, modern general purpose database platform, will be hosting MongoDB.live for India/ASEAN, a free, fully digital community conference on November 19th 2020 from 9.30am. 

It will be an opportunity to hear new product announcements, learn how Indian/ASEAN customers are running mission-critical functions on the MongoDB platform and participate in breakout sessions and live technical demos. The event will include a keynote from MongoDB’s Chief Product Officer, Sahir Azam, and a Live Q&A session with Mark Porter, CTO, and Chirag Shah, VP Server. Mr Azam will address the latest breakthroughs and milestones in MongoDB’s foundational developer mission to make data stunningly easy to work with. 

Both sessions will share new product updates including the 4.4 server and MongoDB Atlas multi-cloud clusters - an industry-first capability that allows customers to deploy a fully managed, distributed database across Amazon Web Services (AWS), Google Cloud, and Microsoft Azure simultaneously. The conference will also feature sessions from major corporations and high-growth scale-ups across India/ASEAN, such as Cure.fit and Gametion (Ludo King) who explore exciting use cases for innovative applications built using the MongoDB platform.

"In India & ASEAN, we're are seeing clear signs that the current environment is reinforcing the long-term trends towards digital transformation and cloud migration.  Every company is looking to become a software company for improved value and modernisation,” said Suvig Sharma, Senior Director, APAC, MongoDB. "At .Live India/ASEAN, we're excited to share the latest and greatest on MongoDB and how we're helping some of the regions’ biggest companies, institutions and organizations innovate with data and software."

About MongoDB

MongoDB is the leading modern, general purpose database platform, designed to unleash the power of software and data for developers and the applications they build. Headquartered in New York, MongoDB has more than 20,200 customers in over 100 countries. The MongoDB database platform has been downloaded over 125 million times and there have been more than one million MongoDB University registrations.

Key facts:

●     More than 20,200 customers in more than 100 countries around the world

●     18,000 Atlas customers and 2 million Atlas free-tier users

●     More than 125 million downloads total

●     More than 1.5 million registrations for MongoDB University courses

●     Over 2,100 employees in 40+ offices around the globe

Microsoft Announces Dynamics 365 Project Operations in Indian Market

Microsoft has announced the general availability of its Dynamics 365 Project Operations solution across India. It has been developed to help service-based businesses in unifying operational workflows to provide visibility, collaboration, and insights to drive success across teams, from prospects to payments to profit.  An all in one application, it uses real-time analytics to connect and empower leadership, sales, resourcing, project management, and accounting teams with the visibility needed to deliver services to customers on-time and on-budget. 

Service organizations often face challenges arising from disparate systems and data silos which impact their success. These issues lead to inadequacies in client expansion, collaboration between project managers, visibility & mobility of team members, workforce optimization, agility among business leaders, and timely billing. Managing projects in different systems results in lack of visibility & transparency, increasing manual processes, lowering accuracy, slowing timelines, cost overruns, and even higher attrition rates. Therefore, service-based businesses are accelerating cloud adoption to benefit from the increased streamlining, productivity and efficiency that comes with cloud-based software and enterprise business solutions.

Rajiv Sodhi – COO, Microsoft India, said, “In today’s evolving business landscape, service organizations are looking for flexible and scalable ways to address their functional requirements. Through Microsoft Dynamics 365 Project Operations, we are committed to helping service-based businesses succeed in a highly competitive market. The solution will help organizations in winning new deals, tracking & managing projects throughout their lifecycle, retaining best people, and increasing profit margins. We believe that Microsoft Dynamics 365 Project Operations will truly enable businesses to reimagine project management by bringing together cross-functional teams to deliver differentiated customer experiences.”

Built on the Microsoft Power Platform, Dynamics 365 Project Operations brings together capabilities from Dynamics 365 Project Service Automation, Dynamics 365 Finance, and Microsoft Project. It integrates with an organization’s current enterprise systems helping drive business growth across their sales and delivery processes, without the need to rip and replace existing systems. Businesses can also easily scale Project Operations using Microsoft Power Platform and other Dynamics 365 applications, like Dynamics 365 Marketing, Dynamics 365 Human Resources, and Dynamics 365 Customer Service. It can easily adapt to changing market conditions by connecting with other Microsoft apps and services, including Dynamics 365, Microsoft Teams, SharePoint, and Microsoft 365.

The solution offers customized capabilities for various functions:

* Leaders get better access to business insights, data, and AI capabilities for faster decision making, and increased visibility. The Power BI tool helps CXOs in understanding upcoming business needs.

* Sales is enabled to win more deals and accelerate sales cycle with fast, accurate quotes, flexible pricing, and seamless transitions from estimate to execution. They can also use Microsoft Dynamics 365 Sales to improve customer experience.

* Project managers can accelerate project delivery with built-in Microsoft Project capabilities. They can also track their project efficiently and collaborate across the project lifecycle using a single management dashboard.

* Resourcing and HR can optimize workforce utilization, by aligning right people with right skills to right projects, improving quality and helping retain top performers. Managers can also anticipate resourcing needs with intelligent scheduling.

* Finance managers can improve cash-flow by accurately invoicing customers and managing payables, and ensure compliance with published standards and practices. They can also track project spends, and payables with invoicing and purchase order management. Dynamics 365 Finance helps them keep track of key business parameters, viz. revenue, gross margin, and project profitability.

* Team members can increase productivity, compliance, & submit, approve, process, and reconcile time and expenses, from anywhere. They can also use Microsoft Teams as a secure hub for all documents, calls, meetings and more.

Microsoft has deep expertise and rich history with front office, back office, collaboration, productivity, and project management. Microsoft Dynamics 365 ​Project Operations builds on the company’s depth of expertise and existing applications across all functional pillars of service-based businesses to increase their agility.

About Microsoft India:

Founded in 1975, Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 11,000 employees, engaged in sales and marketing, research, development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local data centers to accelerate digital transformation across Indian start-ups, businesses, and government organizations.

Prince Charles Inaugurates Hinduja's Diwali Celebrations by Lighting the Traditional Diwali Lamp

The Hinduja Family introduced Diwali to the city of London in the early 80s. Their in-person annual Diwali celebrations have come to be an integral part of London’s hi-profile social calendar. Today Diwali is so ubiquitous in London that even Times Square is lit up every year.

But this challenging year, marred first by the economic slowdown and then with the world in the grip of covid 19, the Hinduja Family felt it could not be the usual celebration anymore. Yet to keep the spirit of Diwali alive despite lockdown and social distancing which ensured an in-person event was not possible, the Hinduja Family raised it to a different dimension. The celebrations gave way to a virtual Prayer event for global wellbeing where different religious heads including the Archbishop of Canterbury .with their good wishes, and multi-faith spiritual masters joined in to offer their words of wisdom to resolutely face the current challenging times. To keep the momentum going, some of the golden voices of the contemporary Indian music industry like Kailash Kher, Sonu Nigam, Rahat Fateh Ali Khan, Anup Jalota, Shankar Mahadevan, Shaan, and Anuradha Paudwal performed live from different parts of the globe. Kailash Kher, Sonu Nigam, and Rahat Fateh Ali khan sang specially curated prayerful anthems with powerful messages of positivity to lift the sagging spirits.

Members of Royalty, HRH Prince Charles inaugurated the event by lighting up the Diwali lamp, and Prince Edward led the messages from the political class. Good wishes were in order from PM Boris Johnson, Home Secretary, Priti Patel, Foreign Office state Minister, Lord Tariq Ahmad, Faith Minister Lord Greenhalgh, Mayor of London, Sadiq Khan. The Vice President of India, Governor of Maharashtra, and Indian High Commissioner to the UK sent their special messages for the Hinduja Family.

Speaking on the occasion, Mr. G.P Hinduja, Co-Chairman of the Hinduja Group said, “The Indian Festival of Lights, Diwali, has a deep spiritual significance. In these times, we, as a family, thought that keeping in mind the challenging times being faced all and with Covid affecting millions around the world irrespective of country, colour, creed, gender,  it could not be celebrations as usual. My late father had always instilled this value in us that whether it’s work or pleasure, every step should be taken keeping in mind the collective welfare of the community where we live and operate from. I like to do things differently and I was not willing to be limited by covid restrictions. So we said, why not keep the spirit alive and yet pray for the collective wellbeing of all. With thousands of people joining us from the US to the Far East, we feel humbled that our efforts were appreciated. We thank all the dignitaries who took the effort to send us their good wishes.”

About HINDUJA GROUP

The Hinduja Group is one of India’s premier diversified and transnational conglomerates. Employing nearly 150,000 employees, with a presence across 38 countries it has multi-billion-dollar revenues. The Group was founded over a hundred years ago by Shri P.D. Hinduja whose credo was "My duty is to work so that I can give."

The Group owns businesses in Automotive, Information Technology, Media, Entertainment & Communications, Banking & Finance Services, Infrastructure Project Development, Cyber Security, Oil, and Specialty Chemicals, Power, Real Estate, Trading, and Healthcare. The group also supports charitable and philanthropic activities across the world through the Hinduja Foundation.