Revive Both Demand and Supply Drivers Say FAITH Bodies to Ministry of Tourism

 - Dual task forces strategy

- Safe gatherings learning from holy temple site templates

- Focused multi - language social media product advertising spurts

- Free E visa across categories

- Uniform quarantine policies

- Create consumer confidence, dispel fear

Federation of Associations in Indian Tourism & Hospitality, the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI) had an inter association meeting with ministry of tourism.

FAITH and its 10 member associations in a multi association meeting with Ministry of Tourism proposed multi-step strategies for revival of tourism. These issues were identified to enhance tourism demand while protecting tourism supply in India.

Tourism encompasses multiple ministries and happens across states. It thus requires a coordinated approach across all the ministries at the central government level and between centre and state. FAITH Associations have proposed a dual task force strategy. An inter- ministerial task force at the central government level and an inter- state task force. These two task forces need to be empowered and need to be agile to fast track decision making as tourism will be the last sector to revive.

To stimulate domestic tourism FAITH associations recommended dispelling consumer fear and confusion by ensuring uniform inter-quarantine air & land border policy across all states. This will provide confidence and give knowledge to bath business and leisure tourists.

FAITH 10 associations proposed incentivising two segments domestic conferences and domestic consumers to travel within India by creating structured tax breaks.

As travel bubbles have started between India and international countries, FAITH associations proposed a multi-year e-visa holiday for all visa categories as and when till inbound demand to India stabilises. This needs to be complemented by publicising widely the revised 96 hour RT PCR policy for COVID testing and ensuring standardisation across all airports.

They also discussed holding the Indian Tourism Mart for international tour operators to establish confidence and showcase the incredible Indian tourism products in the first or the fourth week of November.

Marketing communication of tourism should be kickstarted which should focus on positivity & safety of Indian tourism while weaving these messages around different product segments, destinations, and incredible concepts of Indian tourism.

These could be multiple series of social media ads each with different versions of Indian and international languages to help stimulate both domestic & international tourism

Tourism demand can truly be activated if the tourism supply and value chain is healthy and doesn’t break down anywhere across travel agents, hotels, tour operators, tourist transporters or restaurants. Faith associations recommended multiple support and revival strategies for the same.

Tour operators and travel agents recognised by tourism ministry should be allowed to operate tours for adventure, religious, or education purposes which are recognised as LTC enabled agents & operators.

For the tourist hinterlands, remote last mile air connectivity must be enabled through a hub & spoke system under the Udaan policy with increased state support till private demand picks up. To ensure best practices in adventure, satellite phones and helicopter search and rescue needs to be enabled for adventure tours across the beautiful Indian adventure spots.

The meetings segment has to begin its revival process and FAITH associations said guidelines must be  considered to be revised upwards by allowing 300 indoors and upto 500 in open areas. A fine example of safe gatherings is the inauguration of the holy temple site by the honourable PM which can be showcased as a role model gatherings format. Meetings segment must now formally also include, recognise and officially support all forms social gatherings and movie shoots and virtual meetings. It is also critical for IGST to be enabled for hospitality industry which will enhance cross-state Indian meetings industry movement with companies getting gst credit while using hotels for meetings tourism in other states

FAITH Associations have requested Delhi Hotels to be unlocked as Delhi is the gateway of North India. They have also requested for all states to support hospitality by giving a statutory waiver on all fixed liabilities power costs, liquor permits, property cesses and so on. They have suggested that GST be rationalised for hotels above ₹7500 to be brought down to 12% from 18% which will stimulate domestic travel.

FAITH Associations to revive restaurants also requested for the GST option with full setoff made available for restaurants and restaurant GST be delinked from hotel tariffs.

To financially protect the tourism companies, till the resolution plan is set in motion by the RBI, FAITH Associations proposed extension of the moratorium of tourism & hospitality companies. They have also requested for automatic extension of all tourist transport and tour operators  permits , liquor licenses and other extensions.

The Indian travel agents are key enablers of the travel distribution. FAITH Associations requested for an even more healthy partnership approach between Indian travel agents, IATA & Air India. Travel agents and consumers also need to insured against airline payment defaults of their advances and cancellations and mechanisms need to be put in place.

FAITH spokesperson said that the FAITH Associations are hopeful that the demand generation measures and supply protection measures for tourism will be implemented quickly to kick start Indian tourism and express their gratitude to Tourism Ministry for initiating this exercise.

 About FAITH: FAITH, Federation of Associations in Indian Tourism & Hospitality, is the National Federation of the 10 National Tourism, Travel and Hospitality organisations of India. These associations are ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI & TAFI.

Aspirational Bharat Sees 120% Spike in Work Productivity on Smartphones During COVID-19: TECNO-CMR MICI Survey

Survey

* Consumers in Aspirational Bharat are seeing a >50% spike on smartphone usage during lockdown, including 120% on productivity.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Fast-depleting Battery life and limited screen size were the biggest challenges that consumers faced with their smartphones.

A new Mobile Industry Consumer Insights (MICI) Survey, conducted by CyberMedia Research (CMR) in association with TECNO Mobile, has for the first time provided a comprehensive understanding of changing consumer behaviour and smartphone usage patterns in Aspirational Bharat. The CMR MICI survey revealed that consumers of Aspirational Bharat saw a 120% spike in smartphone usage for productivity compared to pre-COVID levels.

According to Prabhu Ram, He ad- Industry Intelligence Group (IIG), CMR, “The smartphone is a key daily driver for consumers living in cities and towns beyond Tier I. We call this the Aspirational Bharat. What the survey highlights is how smartphone usage is changing, during lockdown and in the neo-normal, cutting across use cases, such as productivity, personal development, and leisure. In preparation for the neo normal, consumers in Aspirational Bharat are seeking smartphones that offer larger screen size and much better battery life.”

Echoing the sentiment from TECNO’s perspective, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “As a leading smartphone company commanding substantial presence and market share in the Aspirational Bharat’, we have iterated the growing importance of telecommuting and productivity usage of smartphone in the wake of COVID-19. In Aspirational Bharat, where affordability and utility go hand in hand, smartphones have emerged as a primary medium of work, information and entertainment. The CMR MICI Survey reinforces the fact that TECNO has the sense of the pulse of its aspirational consumers. And with our SPARK series, which focuses on battery, display, and camera in sub-10K smartphone category is a testimony to TECNO’s deep commitment of introducing products with segment-first features at a disruptive price point where the consumer is more ready to experiment with the product. We are optimistic that our latest launches Spark 6 Air smartphone and TWS Minipod M1 will be well-received by the audience and enable our consumers to find a work-leisure balance in this Neo Normal.”

(A) COVID-19 and Impact on Smartphone Usage in Aspirational Bharat during lockdown

* During COVID-19 Lockdown (March 25 - May 31), smartphone usage spiked by 50%, with smartphone usage for work surging by >100%.

* Smartphone users in Aspirational Bharat depend on their smartphone to empower their professional and personal life.

* 84% of consumers depend on their smartphones, for instance, for accessing information on government schemes, weather patterns, and market linkage information for farm produce.

* 83% of consumers use their phones for content consumption including creating and consuming short-form videos, music and videos.

*  83% feel empowered, using their smartphones for online banking, shopping, and utility bill payment, among others.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Around three in every seven users in Aspirational Bharat have started some new activities and hobbies during the period of lockdown. For instance, 21% of the consumers have learnt new skills, 19% have listened to music, while 18% have taken up new hobbies on their phones.

* One in every three parents depend on their smartphone for facilitating their kid’s online education during lockdown.

(B) Smartphone Usage in the Neo Normal (June onwards)

* Two in every seven users (29%) have faced some challenge while working from home.  One in every seven users (15%) faced difficulty in managing work-life-balance as well as productivity issue.

* The top three smartphone features that consumers have started relying more in the neo normal are Camera (61%), battery life (57%) and sound quality (51%).

* Some consumers faced problems with their smartphones –  phone overheating (58%), limited screen size (47%) and swift battery drainage (46%) were the top three challenges.

* When it comes to their next smartphone purchase, consumers are looking for smartphones that offer long battery life (54%) and large screen size (53%) for viewing to cope with neo normal.

About CMR – TECNO Mobile MICI Survey

The Mobile Industry Consumer Insights (MICI) Survey by CyberMedia Research (CMR), in association with TECNO Mobile, is the first-ever, comprehensive study of changing consumer behavior on smartphones in Tier-I, Tier-II and Tier-III cities and towns of India, across three phases: pre-COVID-19, during pandemic, and neo-normal.

The CMR Mobile Industry Consumer Insights (MICI) Survey covered 1052 respondents cutting across ten study locations, including, New Delhi, Mumbai, Kolkata, Bengaluru, Ludhiana, Lucknow, Surat, Indore, Guwahati and Sonipat. The study covered consumers in the age groups of 20 to 35, and socio-economic levels of SEC B & SEC C, having a affordable smartphone in the price range of INR 6000 – 10000.

For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.

Trend Micro Lands Industry’s Most Comprehensive XDR Platform in Asia Pacific, Middle East, and Africa

Trend Micro Incorporated (TYO: 4704); the leader in cloud security, today announced that its XDR suite is officially available in Asia Pacific, Middle East, and Africa (AMEA). Trend Micro XDR is the first in the cybersecurity industry that offers the most extensive correlated detection going beyond endpoint detection and response (EDR). It collects and analyzes activity data from emails, endpoints, servers, cloud workloads, and networks, enabling security operations center (SOC) teams to detect, investigate, and respond to threats more effectively.  

Today’s SOC analysts are up against sophisticated threats that are designed to circumvent the most advanced protection. Adding fire to the fuel is the massive volume of alerts they have to triage on a daily basis. Low job satisfaction and cybersecurity talent shortage are commonplace challenges for SOCs across the region.  

Trend Micro’s XDR is designed to address such operational nightmares in a SOC. It delivers three major benefits, unparalleled by any other existing point solution:  

Reducing alert fatigue: XDR automatically correlates and analyzes data from multiple security vectors to tell a bigger story. With XDR, level one SOC analysts no longer have to comb through mountains of noisy alerts and logs to identify a potential attack. XDR does it automatically for them and generates a few high-fidelity alerts instead of a thousand low-confidence ones, significantly reducing alert volume.  

Powerful workbench that provides contextual visibility for alerts: The XDR dashboard presents attacks in a visualized manner, enabling SOC analysts to see the different stages, attack vectors, dwell time, and the spread and impact. XDR also offers contextually aware response options so SOC analysts can take quick actions within the platform.  

Augmenting SIEM and effortless API integration: Trend Micro XDR augments SIEM for the SOC team, with centralization of normalized data and incident response capability that improve operational efficiency and productivity. XDR provides pre-built SIEM connector for Splunk to pull high-fidelity alerts into SIEM dashboards. For customers with their preferred SIEM solution, a public API can be used for the integration.  

Trend Micro’s XDR is also available as a managed service (MDR), to further alleviate the pressure of constrained in-house teams. The MDR team conducts 24/7 full-threat analysis and threat hunting, and provides response plans and remediation recommendations.  

“EDR is only one piece of the whole detection and response puzzle. It’s great but it has limited reach, as it only collects data on the endpoints. To have integrated visibility across multiple security vectors is a top-priority item on any SOC’s to-do list. And XDR ticks that box”, says Dhanya Thakkar, senior vice president for AMEA. “There has been tremendous demand from our customers in the region for XDR capabilities since last year. Now they will be able to have the full XDR experience.”  

“XDR gives us an additional dimension in threat detection - it allows for faster correlation of endpoints events to related services, such as network and email, to help us quickly identify entry point and the spread of infection visually. This is a tremendous boost to the efficiency of our incident response teams”, shares Ian Loe, Senior Vice President, Cybersecurity, Infrastructure & Performance Architecture, at NTUC Enterprise Co-operative Limited.  

Trend Micro’s XDR is recently named by Forrester as a Leader in enterprise detection and response, and achieved the highest initial detection in the MITRE ATT&CK Framework.  

Godrej & Boyce Wins Trademark for Unique Retail Format – 1st Indian Company to Set Benchmark

 

Godrej & Boyce, the flagship company of the Godrej group announced that its brand - U&US - had become the first Indian company to have its specialised retail store format - U&Us Home Design Studio - registered as a trademark for its distinct character and concept with additional trademarks for its innovative layout, format as well as appearance and ambience.

Part of G&B’s business unit, Godrej Interio, U&Us delivers a world-class co-creation experience for with an end-to-end solution for designing and building home interiors. Present in Mumbai, Thane, Pune, Bangalore and Hyderabad, U&Us Home Design Studios are equipped with state-of-the-art digital technologies and dedicated Design Experts.  Using design thinking at the core of its customer-centric framework, U&Us Home Design Studios creates a seamless journey for consumers using collaborative design choices, high quality materials and project management tools, backed by innovative and patented technologies.

Anil S Mathur, Chief Operating Officer, Godrej Interio, a key business unit of Godrej & Boyce said, “Today’s top global retailers have seamlessly harmonised their physical and digital presence to render a distinctive personality to their retail operations through similar trade dress registrations. U&Us’ retail store design trademarks is a first in India and it not only sets the benchmark for specialised retail formats and puts us at par with leading global blue-chip peers but also is another milestone in our customer-centric journey.”

Manoj Rathi, Head, U&Us Home Design Studio added, “The U&Us trademark will help set new standards in collaborative and personalised retail in India. At our studios or through virtual consultations, consumers can work with Design Experts to convert their dream homes into a customised reality and remain engaged through virtual renditions of their final designs with detailed space layouts, décor and furnishings with help of technology.”

The U&US home design studio brings together a team of Design Exerts and local skills to collaborate with the consumer and co-create personalised spaces that are agile, contemporary and fit for the customer’s purpose.

About U&Us Design Studio

Godrej Interio brings to you a novel concept in furniture designing through its U&US Design Studio. Our product innovations, expertise and valuable customer insights have helped identify furniture ‘Co-creation’ as the need for the hour. At U&Us, we offer our customers an opportunity to create their own furniture designs by combining their ideas and our expertise at a state-of-the-art Design Studio. We employ an innovative and socially responsible business model to train and provide a perennial source of income for the carpenters, leading them towards a sustainable means of livelihood.

U&Us Design studio is aimed at using state-of-the art technology to create lasting customer experience in retail. Resultant was a retail space that uses augmented reality to its best, offering customers a real-life experience of spaces they configure and create.

GitHub Archive Program: The Journey of the World’s Open Source Code to the Arctic

At GitHub Universe 2019, we introduced the GitHub Archive Program along with the GitHub Arctic Code Vault. Our mission is to preserve open source software for future generations by storing your code in an archive built to last a thousand years.

On February 2, 2020, we took a snapshot of all active public repositories on GitHub to archive in the vault. Over the last several months, our archive partners Piql, wrote 21TB of repository data to 186 reels of piqlFilm (digital photosensitive archival film). Our original plan was for our team to fly to Norway and personally escort the world’s open source code to the Arctic, but as the world continues to endure a global pandemic, we had to adjust our plans. We stayed in close contact with our partners, waiting for the time when it was safe for them to travel to Svalbard. We’re happy to report that the code was successfully deposited in the Arctic Code Vault on July 8, 2020. 

Join us as we follow the code in its journey to the Arctic, and take a look at a few other things we’ve been up to here at the GitHub Archive Program. 

The journey of the world’s open source code to the Arctic Circle  

Your code’s journey begins in Piql’s facility in Drammen, Norway where the boxes with 186 film reels were shipped to Oslo Airport and then loaded into the belly of the plane which provides passenger service to Svalbard. Svalbard, roughly 600 miles (1000 km) north of the European mainland, just recently opened up to visitors from countries within the Schengen Area and the European Economic Area.

The code landed in Longyearbyen, a town of a few thousand people on Svalbard, where our boxes were met by a local logistics company and taken into intermediate secure storage overnight. The next morning, it traveled to the decommissioned coal mine set in the mountain, and then to a chamber deep inside hundreds of meters of permafrost, where the code now resides fulfilling their mission of preserving the world’s open source code for over 1,000 years.

Introducing the Arctic Code Vault Badge   

Millions of developers around the world contributed to the open source software now stored in the Arctic Code Vault. To recognize and celebrate these contributions, we designed the Arctic Code Vault Badge, which is shown in the highlights section of a developer’s profile on GitHub. Hover and you can discover some of the repositories an individual contributed to.

An update from our Archive Program partners 

The Internet Archive is a well-known, widely beloved non-profit digital library which provides free public access to collections of digitized materials. In partnership with the GitHub Archive Program, the Internet Archive (IA) commenced its ongoing archive of GitHub public repositories on April 13 of this year. At present, IA is using a two-pronged approach. First, their well-known Wayback Machine is accessing and archiving raw GitHub data as WARCs, or Web ARChive files. As of this writing they have archived some 55TB of data. Second, they have the goal of making entire archived GitHub repositories available via “git clone,” while also keeping repo comments, issues, and other metadata easily accessible on the web. This second initiative is well underway and initial archiving is expected to commence this month.

Software Heritage is a non profit, multi-stakeholder initiative launched by Inria in collaboration with UNESCO with the goal to collect, preserve and share the source code of our software commons. They already archive more than 130 million projects, with their full development history, and we are delighted to announce that 100 million of these are from GitHub. Thanks to the collaboration announced at GitHub Universe 2019, the archival engine is being improved with the goal to keep it up to speed with GitHub‘s growth, but if the project you are interested in, or its latest version, is not archived yet, you do not need to wait, it’s easy to trigger its archival right now in a few clicks on https://save.softwareheritage.org. 

Project Silica is developing the first storage technology designed and built from the media up for cloud-scale storage of long-lived data. By leveraging recent discoveries in ultrafast laser optics, data is stored in quartz glass, through a process that permanently changes the physical structure of the glass material. Quartz glass is a durable storage media that offers unparalleled data lifetimes of upwards of tens of thousands of years. It is resilient to electromagnetic interference, water, and heat, making it the ideal storage medium for ensuring the world’s open source software is forever preserved for future generations. As a partner in the GitHub Archive Program, Project Silica is committed to driving storage innovation, and developing a storage technology that addresses the need for a sustainable and reliable storage technology for the world’s long-lived data. We’ve archived 6,000 of the world’s most popular repositories as a proof of concept for future archives.  

What’s next? 

Code, culture, history, and technology: The Tech Tree

Every reel of the archive includes a copy of the “Guide to the GitHub Code Vault” in five languages, written with input from GitHub’s community and available at the Archive Program’s own GitHub repository. In addition, the archive will include a separate human-readable reel which documents the technical history and cultural context of the archive’s contents. We call this the Tech Tree. Inspired by the Long Now’s Manual for Civilization, the Tech Tree will consist primarily of existing works, selected to provide a detailed understanding of modern computing, open source and its applications, modern software development, popular programming languages, etc. It will also include works which explain the many layers of technical foundations that make software possible: microprocessors, networking, electronics, semiconductors, and even pre-industrial technologies. This will allow the archive’s inheritors to better understand today’s world and its technologies, and may even help them recreate computers to use the archived software. Encapsulating the world’s cultural context and technical history is a challenging prospect, and we expect the Tech Tree to evolve and iterate over time. We will soon publish to the Archive Program’s GitHub repository a very initial draft list of works selected for the Tech Tree, along with, importantly, a request for community input. We look forward to incorporating ideas and suggestions from the GitHub community before the Tech Tree is added to the Arctic Code Vault.

Salarpuria Sattva Employs Native Labours to Keep the Construction Momentum On

In a bid to reiterate its commitment towards quality construction and on-time project handovers, Salarpuria Sattva Group, employed 600+ native labourers’ at their projects across Karnataka to boost the real estate sector, during this COVID breakout. This will not only help in continuum of production, investment, labour and native supply chains in the state, but it will also be instrumental in revival of the real estate sector, sooner than anticipated.

With millions of workers migrating to their hometowns, continuing the momentum at the construction sites has been a constant challenge for the developers. In a grim scenario like this, while Govt. is taking measures to uplift the present economic situation, companies across industries will have to be proactive and  self-sufficient.

Being at the forefront of the real estate industry, Salarpuria Sattva, decided to tap into the indigenous manpower of Karnataka and neighbouring states, by employing labour in the construction sites across their projects.

Commenting on the same, Mr. Bijay Agarwal, MD, Salarpuria Sattva, said, “The pandemic has impacted industries across every domain including real estate. Amidst this major economic slowdown, we feel that the need of the hour should be employment and demand generation. Therefore, we have decided to take charge of the situation and empower our indigenous manpower in order to narrow the project delivery margin as much as possible. We hope this will not only help us in handing over projects on time, but also will help ease the labour shortage in Karnataka and neighbouring states, and help them to survive during this unprecedented time.”

This labour clutter has been divided into different sets, basis their skills in masonry, carpentry and interiors. Considering the present situation, the company is prioritizing projects and engaging native labour for completion and handover. All proactive safety measures like screening, sanitization, social distancing etc., are undertaken at sites for the safety of the workers.

About Salarpuria Sattva Group:

Present over the past 3 decades, Salarpuria Sattva Group has grown into one of the most trusted builders in the country today. Headquartered in Bengaluru, India, it also a well-known name in Hyderabad, Kolkata, Pune, Coimbatore, Jaipur and Goa. The Group will soon be expanding its presence in Mumbai. With 48 million sq.ft spaces completed consisting of world class commercial spaces, cutting edge tech parks and elegant residences, 36 million sq.ft under construction and 32 million sq.ft in the planning stage, Group is one of the leading developers in India today. Salarpuria Sattva’s flagship commercial project and Asia’s Best IT Tech Park- Knowledge City is located in Hitec City, Hyderabad. The Group’s other cutting edge upcoming projects in Hyderabad include: Knowledge Capital, Knowledge Park and Image Towers (a unique project for gaming and animation industry with world class facilities, in P.P.P model with Telangana State  and industrial infrastructure corporation). By further expanding into various ventures such as co-working, co-living, education, aerospace, embedded technology, hotels, facilities management and warehousing, the Group today stands tall as a frontrunner, shaping India’s growth story. The Group’s unwavering adherence to quality has given it the “trusted” tag among builders in the country, renowned for its “A Stable” CRISIL rating.

Hyderabad to Host Medtronic’s Largest Global R&D Center Outside the U.S. with INR 1200 Crore Investment

 Medtronic plc, the global leader in medical technology, has decided to invest INR 1200 crores in scaling up and expanding the current R&D center into a state-of-the-art engineering and innovation center in Hyderabad. Medtronic Engineering & Innovation Center (MEIC) will be the largest global R&D center outside of the United States for Medtronic. This investment planned over 5 years will provide a boost to Telangana’s MedTech plans and cement Hyderabad’s position as the Medical Devices hub in India.

The Government of Telangana and Medtronic have been in discussion for the last two years regarding the modalities of investment. During his visit to the United States in 2016, Hon’ble Minister for Industries & IT Shri. KT Rama Rao and his team of officials from Government of Telangana had a meeting with Mr. Omar Ishrak, Executive Chairman and Chairman of the Board, Medtronic. The partnership was finally announced today via a virtual meeting with Mr. Omar Ishrak, Mr. Geoff Martha, Medtronic CEO, Mr. Bob White, EVP and President, Minimally Invasive Therapies Group (MITG), Madan Krishnan, Vice President Indian Subcontinent and MITG APAC, Mani Prakash, Vice President R&D, MITG, Subu Mangipudi Vice President RGI Quality & MEIC and Divya Prakash Joshi, Sr Engineering Director & Site Leader, MEIC Hyderabad. Among others with the Minister included Principal Secretary Shri. Jayesh Ranjan, IAS and Director for Life Sciences Shri. Shakthi Nagappan from Govt. of Telangana.

Making the announcement Mr. Omar Ishrak, Executive Chairman and Chairman of the Board, Medtronic said, “Research and Development leads to innovation and innovation is crucial to our growth strategy. Medtronic’s investment in India is a testament to our commitment to the region and we are proud to be collaborating with the Government of Telangana on this major investment in the country. The expansion of MEIC will help us serve the Medtronic Mission to use medical technology to alleviate pain, restore health and extend life for patients around the world, which is also aligned with the government’s vision to improve access to healthcare for patients in India.”

During the virtual meeting, Mr. KT Rama Rao briefed the Medtronic leadership team on various initiatives taken by the Telangana Government to promote Medical Devices sector and the developments over the last few years. While recalling memories of his meeting with Mr. Omar Ishrak in the U.S., he congratulated him for taking over as the Executive Chairman of Medtronic and Chairman of the Board of Intel and congratulated Mr. Geoff Martha on his appointment as the new CEO of Medtronic.

Mr. KT Rama Rao said, “We are delighted that Medtronic has chosen Hyderabad as its largest R&D base outside the U.S. and intends to create about 1000 jobs in the next few years. It is indeed a great honour for the city to host this center and it is a testimony to Hyderabad’s growing prowess in the medical devices sector. Government of Telangana is committed to the growth of med-tech in the state and we see this partnership with Medtronic as a pivotal one. We will work with them to ensure this center will continue to contribute to their remarkable efforts to improve healthcare globally.”

During the conversation, Mr. KT Rama Rao alluded to how the story on India for India and India for the world is getting stronger with recent turn of global events and assured them of all support from the State Government for the company’s growth plans and aspirations in India.

Commenting on the announcement, Madan Krishnan, Vice President Indian Subcontinent and Minimally Invasive Therapies Group APAC concluded saying, “At Medtronic, invention and innovation are vital so that we can help enhance therapy outcomes for people with chronic diseases. MEIC conducts advanced engineering R&D and product development in the areas of design, analysis, advanced hardware- software development and testing. The futuristic vision of Govt. of Telangana and access to great infrastructure has enabled us to make this investment in Hyderabad. I’m confident that this major investment would create many job opportunities in healthcare and help energize the medical devices innovation ecosystem in India.”