Goodness is Now the Headline Act in Bangalore with Seagram’s 100 Pipers ‘Play for a Cause’ on Nov 29, 2019

After positively impacting the society through previous editions of ‘Play for a Cause’, Seagram’s 100 Pipers expands the impact of the platform with 100 musical events spread across 27 cities on 1 Day; Nov 29, 2019. The 100 events will witness renowned musicians and bands like Parikrama, Delhi Indie Project, Indus Creed, The Local Train, Usha Uthup, Hari Sukhmani and Ankur Tewari amongst others uniting to play on 29th November, 2019; to create awareness for concerns related to polluted air and water; dying hills, art, oceans, plantation and wild life, and other issues such as meals for underprivileged and one time plastic use, rain water harvesting amongst others. 109 bands performed across 100 locations simultaneously.

Expressing his excitement towards the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Seagram’s 100 Pipers believes in leadership with purpose. It has always worked on initiatives that lead a positive change in the society. The fact that our whole country would resonate with the sound of goodness with over 100 gigs on one single day, brings alive our proposition ‘Be remembered for good.”

100 Pipers Play for a Cause has been contributing to the society in more than one way over the years, the brand 100 Pipers is positioned on the platform of ‘TRUE LEGENDS’, personified by successful people who rise above materialistic markers of success and work towards leading a positive change for the society. And hence, the brand’s expression of ‘Be Remembered for Good’. Over the years, 100 Pipers has consistently translated this positioning into actual consumer experiences via the ‘Play For A Cause’ music events wherein the brand brings together celebrated musicians & organizes performances to generate awareness & contribution for various causes that impact our society like Clean Drinking Water, Meals for the underprivileged, Kerala floods, to name a few.

GoAir Participates at Global Expo of Services 2019 Attracts Global Attention in B'luru

GoAir, India’s most trusted, punctual and fastest growing airline, participates at Global Exhibition of Services (GES) that’s being held at the Palace Grounds, Bengaluru. GoAir’s stand has been attracting huge global attention, along with individuals attending the exhibition. Officials from GoAir exchanged notes and ideas with the global contingent on possible skills in aviation, and GoAir’s role in empowering its employees in varied skill sets and the training process it has adopted across its departments, which has resulted in GoAir being one of the most efficient airlines in the country.

On this occasion, GoAir spokesperson said: “GoAir is happy to be a part of GES 2019, one of India’s finest platforms for showcasing Indian services, skill sets and capabilities. We’re sure the initiative will help bring more synergies between India and other nations to help the common cause of giving a boost to trade and service-related industries across sectors. GoAir has always endeavored to train its employees to achieve the unthinkable and the result can be seen in the form of GoAir receiving highest FOUR-STAR rating, voted by 1.4 million passengers, making it the only airline in its category to receive such an accolade in the entire Central Asia Region. GoAir has also received an award for ‘Best Cabin Service’ by the highly coveted APEX Passenger Choice Awards.”

The fifth year of the three-day event was kicked off on 26 November 2019 and has been witnessing huge footfalls. The exhibition houses more than 500 participants from 100 countries. What the exhibition also showcased was varied Indian culture and cuisine, among other things and is the second largest ecosystem of startups in the world.

With an aim to engage industry and governments across the world to promote greater exchange of trade in services between India and the rest of the world, the Department of Commerce, Ministry of Commerce and Industry, Government of India, in association with Services Export Promotion Council (SEPC) and Confederation of Indian Industry (Cll) created a dedicated platform, the Global Exhibition on Services (GES), with an attempt to give the multifaceted Indian services the global visibility they deserve and to simultaneously encourage trade in services at a global level.

GoAir currently operates 325+ daily flights flies to 25 domestic destinations including Ahmedabad, Aizawl, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi and Srinagar. GoAir flies to 8 international destinations, including Phuket, Malé, Muscat, Abu Dhabi, Dubai, Bangkok, Kuwait and Singapore.

Bentley Institute Press Announces Availability of “STAAD.Pro CONNECT Edition

Bentley Institute Press, publisher of cutting-edge textbooks and professional reference works for the advancement of the engineering, architectural, construction, operations, geospatial, and educational communities, has announced the availability of a new publication titled STAAD.Pro CONNECT Edition - Seismic Analysis using IS 1893 (Part-1)-2016  now available in print at www.bentley.com/books, as an e-book at www.ebook.bentley.com and on Amazon Kindle. The iTunes version will also be available soon.

Vinayak Trivedi, vice president, and global head for Bentley Institute said, “We are pleased to offer this much-needed title from Bentley Institute Press authored by Sanjib Das, who was the technical lead for the implementation of IS 1893 (Part 1):2016 in STAAD.Pro CONNECT Edition. Needless to mention this title will help our users improve their productivity and take full advantage of the Seismic Analysis feature in STAAD.Pro CONNECT Edition”

With the recent release of IS 1893 (Part-1):2016 standard, seismic analysis procedure has not only streamlined the analysis procedure to be used for general structures and buildings but has promulgated some special checks to be performed.

As the most popular and widely used structural analysis and design software, STAAD.Pro CONNECT Edition, is packed with cutting-edge seismic analysis features which enables users to perform detailed calculations effortlessly.

STAAD.Pro CONNECT Edition - Seismic Analysis using IS 1893 (Part-1)-2016 follows a step-by-step approach to using IS 1893 (Part-1):2016 in STAAD.Pro CONNECT Edition. The understanding required by structural engineers to use Indian Standard for seismic analysis has also been covered in this publication. The publication also includes examples for understanding different parameters used in STAAD.Pro CONNECT Edition for static and dynamic analysis as per the requirement of Indian Standard.

Rewards-Based Payments Platform TWID Enters into Strategic Alliance with Ola Money

TWID, the Reward based Payment Network app that seamlessly pools multiple loyalty/reward points of banks, retail, entertainment, F&B, travel, etc and makes them redeemable for consumers, has partnered with Ola Money to offer its wallet balance on twid network and seamless checkout option. Through this association, customers will be able to make purchases at any of the TWID’s partner brands with their Reward Pool, Ola Money wallet and post-paid balance in a single click checkout. They can settle the payment made from their Ola postpaid once in 15 days.

A mobile-first platform, TWID empowers its users to track all the rewards and loyalty points at one place, and spend them just like cash across many online and offline retail stores, making their existing and future reward points valuable.  By teaming up with Ola Money, one of the largest digital wallets in the country, TWID endeavours to leverage the convenience of easy payment checkout and ensure a simple and seamless payment experience for consumers shopping through its platform.

Speaking on the launch of this revolutionary product, Rishi Batra, Co-Founder & COO of TWID said, “Through this strategic tie-up, we are introducing single-click checkout where the existing balance of Ola Money Wallet gets clubbed with TWID’s partner reward pool and users get more buying power. Further, Ola Postpaid allows extra credit to the users to make seamless checkout across the TWID network. ”

Speaking on the association, Prateek Jindal, Business Head, Ola Financial Services said “This association is a significant step towards creating a holistic digital payments ecosystem that enables effortless purchases at TWID’s partner brands through both Ola Money wallet and OlaMoney Postpaid balance. Ola Money users can have extensive options to use Ola Money along with the consolidated rewards the consumer has, thus ensuring consumer delight.”

Within the first year of operation, TWID has been aggressively aiming to on-board additional 50+ brands and banks with their rewards pool, over 3 Lakh+ merchant base to accept TWID as a mode of payment and over 3 million active users to transact atleast 5 times a month using TWID. As the company built a Global Payment Network using Rewards as a base, it brings in additional currency for usage in the economy. It will introduce new products for users to engage with and merchants along with banks to better communicate with the consumers. At present, the platform is working towards digitizing the transactions in the country and bringing innovative solutions and offering for its consumers and partners.

Diesel Announces its First Celebrity Ambassador for Watches in India

In today’s fast moving world, Diesel has long established itself as an innovative international lifestyle brand through a storied history of strong, ironic and playful campaigns. Diesel does not follow trends; it creates them.

The brand has always influenced the lifestyle of people who wear it through bold and never-shy designs that reflect Diesel’s assertive nature and unique voice. Kick starting the Holiday 2019 campaign, Diesel now announces millennial heartthrob and rising Bollywood star – Aditya Roy Kapur, as its latest celebrity ambassador for watches.

Aditya’s young, energetic and vibrant persona resonates with the brand’s individualism and authentic attitude. While he is known for his work in the movies, he is also a music and sports enthusiast. By bringing him on-board, this collaboration will aim to further amplify the brand’s proficiency in creating distinctive timepieces that take inspiration from military, denim and rock and roll.

Talking about the association, Aditya Roy Kapur said, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. In line with the brand’s DNA “For Successful Living,” – their watches and the new range of smart watches focus on individuality and self-expression.

I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”

The Bollywood star will be seen in an upcoming holiday campaign by Diesel, which will feature bolder-than ever, 90’s inspired, unique styles designed to stand out. The new collection will be available in November on diesel.com as well as in select department stores and at Diesel stores in India.

Tata Motors Rolls Out the 1st ALTROZ from its Pune Plant

Tata Motors has rolled out the 1st unit of ALTROZ from its plant in Pune. With this, the company is all set for the launch of the highly anticipated, premium hatchback in Jan 2020. The ALTROZ is the second vehicle designed under the Impact design 2.0 language and first one to be developed on the new ALFA architecture. The ALTROZ promises to redefine the category and set the GOLD Standard of hatchbacks with its futuristic design, advanced platform, thrilling performance and smart technology.

Commenting on the roll-out, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “We are thrilled to roll-out  yet another class defining product from the plant today. The ALTROZ is our first product that will be launched on the all-new ALFA platform and we believe that it will raise the bar for vehicles across the premium hatchback segment, come 2020. Since the unveiling of the concept in 2018, the anticipation for ALTROZ has always been high. We hope that customers will appreciate the new futuristic design with host of smart features, many of which are one segment above.”

Tata Motors first showcased the 45X concept at the Auto Expo in February 2018, followed by a display at the Geneva International Motor Show (GIMS) in March 2018. The 45X concept stunned the audience with its futuristic design and stunning profile at both the shows. Bringing concept to reality, Tata Motors unveiled the ALTROZ to the world at GIMS in March 2019. The excitement around the product is overwhelming and grows by the day.

Exclusive Deals @ Brigade Year End Bonanza Expo – till December, 15

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