First of its Kind, All in One Shaving System called Trazor Launched by a Delhi Based Startup

Trazor was born as a result of everything that could be fixed with the current wet-shaving systems. The inspiration came from a Swiss Army Knife kept side by side with a shaving razor. 

Trazor is the first shaving system in India which serves both as a shaving gel and aftershave, into the handle. The Trazor's gel eliminates the need for harmful, non-environmentally friendly shaving foams and alcohol-based aftershave. Each Trazor shaving handle dispenses the gel that is free of parabens and alcohol.  Trazor allows you to choose from 25 + popular blades, giving the user freedom to choose blades of his choice. 

The mandate for the Trazor team was simple – A design with unlimited possibilities-  An incredible design to fall in love with, ergonomic to minimize slips and cuts, and an inbuilt natural shaving gel and after-shave free of harmful chemicals and alcohol with minimum use of water (Trazor Gel). A design that would work equally well for him and her, young and young at heart, that is also easy to carry and easy to use.

How it all started

One afternoon back in 2015 two old friends met after 15 years at a coffee shop in Noida and discussed shaving and all the things that could be fixed for 3 hours, consequently a new shaving system was born that would completely revolutionize the shaving world. 

The journey started back in 2015 – From a humble two-person operation gradually some of the smartest design engineers and innovative minds from around India were brought together, who put in 1000's of hours of painstaking labour, designing, building and rebuilding dozens of prototypes, failing multiple times, before finalizing on the current version of Trazor.

Why the Trazor shaving system was created:  

The major razor companies that make most shaving systems in the market charge exorbitant prices for blades, and to protect their fat margins, they ensure the blades fit only their handles. They have gone one step further by charging even more from women.

You will never again be locked to a handle that only accepts a certain type of expensive blade. Not only that, Trazor comes with its own signature five-edge stainless steel razor blade for a smooth and comfortable shave.

Trazor is designed to offer you the ultimate in shaving experience.

Trazor is one compact system for home and away-from-home use - take it with you wherever life takes you. With Trazor, shaving will be a hassle-free and convenient experience, be it in the washroom of your home, workplace, gym, hotel, anywhere.

NIMHANS Uses Simulation from Dassault Systèmes to Improve Efficacy of Medical Treatment through Neuromodulation

Dassault Systèmes has announced that National Institute of Mental Health & Neuro Sciences (NIMHANS), the apex center for mental health and neuroscience education in India, has deployed Dassault Systèmes’ SIMULIA applications to predict the efficacy of Transcranial Direct Current Stimulation (tDCS), a non-invasive clinical treatment for schizophrenia patients, virtually before the clinical procedure. The announcement was made at Dassault Systèmes’ first ever local edition of its global event Science in the Age of Experience in India that aims to showcase the company’s simulation applications in transportation, aerospace and  life sciences verticals.

NIMHANS’s adoption of SIMULIA applications powered by the 3DEXPERIENCE platform is a first-of-its-kind deployment, where psychiatrists at NIMHANS will be able to leverage simulation technology to forecast challenges and outcomes of the treatment procedure for disorders such as schizophrenia. With SIMULIA applications, the team envisages the potential to develop a conceptual non-invasive method for Deep Brain Stimulation.

Dr. G. Venkatasubramanian, MD PhD, Professor of Psychiatry, Head, Department of Clinical Neurosciences at NIMHANS, “Computational modelling and simulation technologies allow mathematical reconstruction of the impact of tDCS in the treatment of several neuropsychiatric disorders. . With multiphysics simulation capabilities on the 3DEXPERIENCE platform, under the WISER Neuromodulation Program at the National Institute of Mental Health and Neurosciences, patient-specific finite element models of the brain are used to accurately estimate the likely impact of electrical stimulation for treating the symptoms of schizophrenia, which, in turn can facilitate personalized neuromodulation.”

At the announcement, Samson Khaou, Managing Director, India, Dassault Systèmes said, “The biggest challenge faced today by the healthcare sector in India is the absence of a standard procedure to predict the effectiveness of a treatment for various chronic diseases. As the life sciences industry moves towards more ‘personalized healthcare’, custom-made simulations allow for more precise analyses and predictions of human body dynamics. With Dassault Systèmes’ SIMULIA and BIOVIA applications on the 3DEXPERIENCE platform, we aim to bridge this gap by enabling our customers develop new and innovative methods for patients treatment.”

Historically, simulation has not played as large a role in life sciences as it has in more traditional engineering industries like automotive or aerospace. In addition, the simulation of human systems and their interaction is considerably more difficult and less evolved than the simulation of metal components. Human tissue response is complex and not easily simulated with simplified models. SIMULIA applications contain a wide variety of materials, procedures and load types to simulate the human body, medical and surgical equipment, and the manner in which the equipment is used.

Fullerton India’s Second Edition of Finnovatica Enters the Appathon Round

Fullerton India Credit Company Limited (Fullerton India), a leading non-banking financial company with a strong pan-India presence, launches the Appathon round or the second round of this year’s Finnovatica programme. This is the second year the Company is hosting the Finnovatica programme, a platform that seeks to leverage the ideas of talented young students to develop innovative digital solutions that may redefine the landscape of retail and rural lending in India. The initiative is in alignment with Fullerton India’s agenda of continued focus on digital innovations to improve consumer experience.

Finnovatica comprises of three stages – i) Genesis, where ideas from students are received; ii) Appathon, where the shortlisted teams are first mentored by senior executives of Fullerton India and subsequently, the ideas are presented to an eminent jury and iii) The Final Arena, where the shortlisted teams give  a demo of their fully functional prototypes, post which the winners are announced. This year, the programme has received an active participation of almost 200 students from six premier engineering institutions across the country. During the Appathon round, the aspiring teams will be mentored and counselled on the business viability of their ideas, by senior executives of Fullerton India, having more than a decade of experience. The ideas presented by the participants will facilitate the use of new technology to enhance customer experience, explore new channels for customer acquisition, and introduce innovative ways to redefine business processes.

Commenting on the programme, Rajashree Nambiar, MD & CEO, Fullerton India said, “We launched Finnovatica last year to boost entrepreneurship skills among promising students and encourage the young minds to bring in new ideas that can help improve efficiencies in our day-to-day business. We are delighted to witness a 33% increase in participation this year. We will continue to support these bright minds to create new technological solutions and guide them to transform their ideas into scalable business models. This initiative is a part of our overall agenda of being a digitally-driven organisation to offer enhanced consumer experience.”

Fullerton India has been committed to improve customer experience and expand its reach through the development of digital assets using unique initiatives to ensure quick and hassle-free loan processing.

Tata Motors Announces the ‘Festival of Gifts’ Campaign in India

Bringing in the joyous festive season, Tata Motors has announced a special festive campaign for car buyers in the country – ‘Fes tival of Gifts’. As the name suggests, through this campaign, the Company is offering assured gifts like Tanishq Vouchers, iPhone X, Tablet, 32” LED TVs and much more, worth up to Rs 1 lakh on every purchase of a new Tata car, making this festival season more gratifying for its customers. Additionally, the Company is also providing its customers with a chance to win a brand new Tata Tigor, on purchase of any passenger vehicle from the Company.

Commenting on the offer rollout, S.N Barman - Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “With the onset of this auspicious festive season, it is an exciting time for us to be a part of our customers’ celebrations by providing them with various offers. To provide our customers with the maximum benefit this year, we have rolled out the ‘Festival of Gifts’ campaign. Through this campaign, we have tried to make an effort to bring a smile on every customers face by providing each and every Tata car buyer with an assured gift on his/ her purchase till October 31st. We firmly believe that this proposition will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. We wish all our customers and partners greetings for the season.”

While winning the Tigor is valid on every purchase through a luck draw every week, customers also stand a chance to win an assured gift through a scratch coupon, which they will receive on delivery of their car. For assured gifts, customers will need to download the ‘Festival of Gifts’ app from the Play Store.

PRODUCT PRICE BENEFITS
Tigor  5.06  73000
Nexon  6.23  57000
Storme 10.9  87000
Hexa  12.57  98000
Zest   5.54  83000
Tiago   3.4  40000

Extortion Spam Emails have Raked in Rs 1.5 Crore since August 2018: eScan

Although Bitcoin has been the most volatile in the past few years, yet this has not deterred the criminals from collecting bits from the Bitcoins. When we talk about extortion, we have seen the emergence and effectiveness of Ransomware using Bitcoins and other forms of crypto-currencies. We have also seen Crypto-Currency Miner (sic.Monero) being deployed on hacked servers/systems, so as to take advantage of the computational resources and generate crypto-currencies. However, lately, we have seen a rising trend in extortion emails, asking for Bitcoins.

These emails are in plain text format and warn the recipient of a malware being deployed on an Adult Porn Site, furthermore, in the mails, it is also explained in brief how the recipient's, the webcam was hacked, keylogger was deployed and the login credentials were stolen. The email also explains that a video was captured while they were busy visiting the Adult Porn site and the recipient is threatened with dire consequences viz. sharing of the video with those present in the stolen address book.

Similar to Ransomware and Miner Attacks, this scam also relies on the anonymity provided by crypto-currencies. It's a simple plain text threat, based on the premise that the recipient has visited some Porn site. The criminals have in most of the cases, successfully invoked the aspect of fear and social stigma into the psych/mind of the email recipients.

eScan's research team has been analyzing and tracking these emails and most importantly, the Bitcoin addresses found in these mails. The Modus-Operandi of the criminals is to
Create Bitcoin-Address for every Spam campaign.
In case the recipient's do pay up the extortion BTCs, the BTC is broken down and transferred to multiple Bitcoin Wallets so as to ensure that researchers find it difficult to track the transactions.
The breakdown and subsequent transfer of the BTC is done a couple of times, hence at the end of third iteration we have close to 100 BTC wallets.
Finally, all these wallets are consolidated and the BTCs transferred to one single wallet.

During the course of research, we came across numerous wallets with one of them (3FJDeT2E1fWb4oZBeub4MH9ennUp5e4QG6) having received around 31 BTC and were then sent to other wallets. The criminals have sometimes transferred the BTCs to Escrow Accounts / Exchanges to further anonymize/convert the BTCs into cash. At the existing exchange rate of BTC, the wallet was worth 1,49,09,139 INR and thus the Spam Campaign can be considered highly profitable and successful.

Some of the BTC addresses of the campaign:
* 19YayKasVoiRcjcihqmUpjVwvWB9aGyKCC
* 1DtBY4zD7cK35fpbNecpxSaEuEmfu9uyVG
* 1BmXuzjeWdoBKhsX8kJMNBFz5uJzrc2Gvc
* 1HRpxFdKGc7Anb7xfpQf3tmAcH6pph2ssX
* 1FCaw9jXhHveRyLxB54ypCpJ2CtanVoLC1
* 1MJcj7MdWeKR7eT7PukLG78jcRGf4opcsD

Due to the anonymity provided it is impossible to track the identity of the Wallet Owner. Since the month of August 2018, there has been steady increase in these extortion spam mails.

According to eScan researchers these mails are a part of a spam campaign and advices that recipients shouldn't reply to these emails. However, since this campaign is in its nascent stages, there is a possibility that in near future the emails might be weaponized with the usual variants.

Prevention Measures:
Ensure to not reply to these emails at all.
Install and Configure eScan with all security modules active.
eScan Real Time Monitoring
eScan Proactive protection
eScan Firewall IDS/IPS Intrusion prevention
Users shouldn't enable macros in documents.
Organizations should deploy and maintain a backup solution.
Most important, Organizations should implement MailScan at the Gateway Level for mail servers, to contain the spread of suspicious attachments.

Absolutdata Names Dr. Sudeep Haldar Senior Vice President of Growth Analytics and AI Solutions

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, today announced the appointment of Dr. Sudeep Haldar as Senior Vice President of Growth Analytics and AI Solutions.

In his role, Dr. Haldar will be instrumental in leading key strategic accounts and providing thought leadership to the organization. With deep expertise in leading-edge predictive analytics, he will help clients drive digital transformation, particularly through innovative use of AI and Machine Learning based solutions. He will also lead the development of Absolutdata’s NAVIK AI Platform for the enterprise. NAVIK AI combines AI, technology, data and analytics to serve as a foundation for building the intelligence stack for forward-thinking companies.

 “Absolutdata has already made ground breaking strides in bringing AI deep into the enterprise,” said Dr. Haldar. “I look forward to driving growth in key strategic accounts and deploying AI solutions that bring scalable business impact to our clients.“

Dr. Haldar has over 25 years of experience in global analytics, marketing strategy, marketing effectiveness and consumer insights. He has worked in leadership roles with organizations such as Mondelēz, Kraft, Staples, McKinsey and Cerenti Marketing Group.

Sudeep holds a PhD in Marketing from Cornell University and has taught at the Kellogg Graduate School of Management and Syracuse University. He is an engineering graduate from Indian Institute of Technology at Kanpur and an MBA from the Indian Institute of Management at Bangalore.

“Sudeep is an important asset to Absolutdata’s growth and an excellent fit for our executive team,” said Absolutdata’s CEO, Anil Kaul. “The NAVIK AI Platform and AI services are experiencing a high growth trajectory. Adding Sudeep to our team gives us strategic momentum and support during this time of rapid expansion in the AI arena.”

Greaves Care Centre Opens 100th Outlet for Conventional/ Alternate Fuel and Electric Vehicles in India

Greaves Cotton Limited, India’s specialist in last mile mobility solutions and a diversified company, announced the opening of its 100th organized service retail outlet, catering to current as well as future vehicles in the mobility segment. With the opening of this milestone store, Greaves aims to continue to deliver higher lifetime value for end customers at the bottom-of-the-pyramid with professional service. Greaves Care is a one-stop shop for all the service & repair needs of customers in the last mile transportation segment.

Commenting on the milestone, Nagesh Basavanhalli, MD & CEO, Greaves Cotton Limited, said “Greaves Care is a step closer to the customer in providing assurance to end customers in last mile segment. We aim to provide quality customer experience enhancing productivity for the last mile user. Greaves Care is a significant step towards delivering a rewarding retail experience, as we organize the existing unorganized service. This 100th service center strengthens our commitment to the market & supports our future foray to support future products and services.”

Greaves Care offers quality repairs by Company-trained mechanics, Greaves certified quality spare parts, quick service, transparent operations with a 6 months’ warranty on select parts. It also offers end-to-end vehicle service covering body, engine, transmission, electrical, lubricants & more through all of its 100 stores which have a standardized branded look & feel and customer centric process & systems. The quick turnaround time ensures customers get higher uptime on road, improved productivity & higher earning opportunity. Customers can also access the customer lounge and relax, access internet on their mobile phones through free Wi-Fi and watch TV while their vehicle gets serviced. They also get advice on vehicle upkeep & maintenance. In addition, frequent service camps, on-road assistance & night camps have been planned to help keep customers on the go and earn in an uninterrupted way. It will also be a center for service & care for products in the Farm & Energy segment.

Adding to this, K.Vijaya kumar, President Special Projects, “Greaves Care was started with a mission to provide our customers with end to end solutions. From humble beginnings in early 2018, Greaves Care has grown to 100 stores in a short timeframe. Greaves Cotton Limited aims to continue growing Greaves Care retail footprint and ensure everyone gets access to future ready services& products across India.”

These 100 Greaves Care service centers not only provide entrepreneurial support to workshop owners, but gives good opportunity to re-skill mechanics who are key breadwinners for their families & now live with a sense of pride in their communities.