Toyota Kirloskar Motor announced having reached a significant milestone of more than 4 lakh happy customers for Etios Series in India. Designed for the Indian Market by the Indian minds, Etios series consisting of Platinum Etios, Etios Liva and Etios Cross has been one of the most popular choice of Indian families for its world-class quality, durability and reliability. It has been constantly updated with newer innovation to offer the best to the customers. Liva sales continue to witness a positive growth of 10% in April to September 2018 as compared to same period last year.
Toyota as a brand has been relentlessly customer-centric, listening to and anticipating what their customers need. The Etios series paved the way for Toyota to give responsibility at the regional level and helped India to move forward in product designing, with the strategy ‘safety first, customer first and Make in India by Indian engineers’.
Etios Series has been in strong demand over the years since the launch of Etios in India in 2011, both personal segment and fleet customers appreciate the best in class comfort, unmatched safety features, high resale value, low cost of ownership and high fuel economy.
Etios series has been constantly updated with refreshed new features, enhanced appeal, unbeatable safety features and newer technologies to add to customer delight. With the launch of the “Platinum Etios and Etios Liva” in September 2016, the company set new standards of safety, dependability, quality and performance. The bold design, premium new styling and plush new interiors which put the Platinum Etios and the New Liva in a league of its own, was designed to be the ideal family car. Toyota Kirloskar Motor also launched the new Dual-Tone Etios Liva with eye-catching dual tone design loaded with style and substance meticulously designed keeping in mind the modern taste of Indian customers. The Dual tone Liva has been widely appreciated by customers which has helped in pushing the growth of personal segment sales for Liva to 95%.
To add freshness and cater to the changing taste of young Etios Liva buyers, the company recently introduced the Liva Dual Tone Limited Edition across markets in India. The limited edition radiates modern style with a more smarter and sporty look.
TKM also launched the limited edition of Etios Cross called Etios Cross X- Edition in September last year with a more sporty and stylish look. It was loaded with a host of special add-ons to delight customers with youthful design, unbeatable safety features and unmatched performance.
Etios series has set a safety benchmark in the industry being the first in segment to standardize dual SRS airbags and ABS with EBD across all grades, Front Seat Belts with Pre Tensioner & Force Limiter, Isofix Child Seat Locks for all models and all grades. Made-in India Etios has bagged 4 Stars at a crash test campaign organized by Global NCAP the international body that is involved in new car assessment in association with AA South Africa scoring 4 star rating in frontal adult passenger protection and three stars in child occupant protection.
Marking this milestone, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We have been continuously striving to upgrade our products as per the evolving needs in the market and offer the best features to our valued customers. We are happy to have sustained the positive response for all variants of Etios series since the launch. We would like to express our gratitude to our valued customers for the never ending trust and loyalty towards brand ‘Etios’. Etios series has stood the test of time over the years backed by a unique combination of Toyota’s Global Promise of Quality, Durability & Reliability (QDR). It caters to needs of Indian families as the most dependable vehicle with best in class quality, safety, comfort, fuel economy and performance. It is our endeavor to set the benchmark in customer delight and we will keep innovating to offer the best products and services to our customer base.”
Saft, the world’s leading designer and manufacturer of advanced technology batteries for industry for a century, renewed its focus on India on the eve of its centennial celebrations. Saft completed the purchase of shares from its JV partner AMCO to establish Saft India to reinforce its partnership with Indian industries.
“At Saft, we are exceptionally proud of our history. When we look at the past 100 years, we have always been at the forefront of creating the future technologies. Our batteries and systems have helped industries around the world with critical safety applications, back-up power and propulsion. We are increasing our focus on India now as Saft India to support the Indian government, the Make in India program and Indian industries. We look forward to accelerating our growth here,” said Franck Cecchi, Executive Vice President, Industrial Standby Division Chairman of the Board of Saft India.
Saft has been present in India from early 1900s through Stone, UK, which helped to build Indian Railway operations. In 2006, the company began manufacturing in India through a joint venture with AMCO. Since then, Saft has been powering India’s critical space missions by ISRO, safe transportation through metros in Delhi, Uttar Pradhesh, Calcutta, Bangalore and Chennai, as well as building presence in telecom and standby power for industry. After 11 years of continuous growth in the Indian market with nickel-based technology, Saft acquired the remaining 49 percent of the joint venture company.
“We would like to thank AMCO for their contribution to the growth of the joint venture, which has proven to be a successful partnership since 2006. Now, we are looking to strengthen our leadership position in India with an increased focus on rail, telecom and infrastructure. That is why we are increasing our investment in our plant, in both lithium-ion and nickel technologies This will allow us to continue to be more responsive to the needs of our Indian customers,” said Guy-Patrick de Broglie, GM Saft India.
2018 marks Saft’s 100th anniversary in business. For a century, Saft has designed, developed and manufactured battery systems to get energy to where customers need it - be that on land, at sea, in the air, or in space. Saft is a fully owned subsidiary of Total, a leading international oil and gas company and a major player in low-carbon energies. More than 3,000 industrial customers worldwide rely on Saft batteries for their long life and ability to function in the most extreme conditions. Today, Saft employs 4,300 people in 18 countries. The company has research centers in France and the US, where it has a particularly strong footprint, and 14 manufacturing sites and 30 sales offices across the world.
At 100 years: Saft is focusing on the battery technology of the future. Saft is working with partners on an ambitious program of research, development and industrialization for new generations of batteries focusing on advanced high-density lithium-ion and Solid-State technology. The seven-year innovation program addresses all market segments, such as electro-mobility (EV, e-Bus, Railway, Marine, Aviation), energy storage and specialty industries. These new generation batteries will provide performance, cost and safety advantages, compared to current lithium-ion products. The batteries, which will be perfectly integrated into their system environments, with digitalized functions and interfaces, are planned to be designed together with leading material suppliers. They will meet the most stringent standards for sustainable development.
Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly prizes of Rs. 5000/- each will be given to the top 10 entries.
ACE Gold Leaflet AW A3 Poster-EngTo participate in #GharLaoGoldContest, participants are required to answer 3 simple questions and share a unique and innovative business idea with Tata Ace Gold. A distinguished panel will shortlist the best entries and the shortlisted participants will be invited to share their detailed business idea with the panel. Educational qualification is not the criteria but innovativeness of the idea is.
Kicked started in August 2018, the Ghar Lao Gold Contest has received an overwhelming response. With over 19,000 entries so far, the campaign has become a huge success online and has garnered over 30,000 organic searches since its inception. It has also received over 3.7 million views on our Social Media Platform with over 2.5 lakh people actively engaging on our campaign page. The campaign has so far touched 6 million lives. Last day to participate in the contest is September 30, 2018.
Commenting on the campaign, UT Ramprasad, Head – Marketing and Brand Communications, Commercial Vehicle Business Unit, Tata Motors said “According to the International Labour Organisation, unemployment in India is projected to hit 18.9 million in 2019. Our demography provides a distinct edge in terms of availability of skilled as well as unskilled labour. The sheer potential of this can only be leveraged by facilitating an environment that fosters entrepreneurship and innovation. It is with this objective, Tata Motors launched the Ghar Lao Gold Contest, with an aim to foster entrepreneurship, across the country. We are immensely pleased with the overwhelming response the contest has garnered. The Tata Ace has helped thousands of entrepreneurs fulfil their dream in the past. With this contest, we look forward to assisting more budding entrepreneurs in their quest for success.”
Tata Motors pioneered the small commercial vehicle industry with the Tata Ace. Since 2005, thousands of businesses have relied on the Tata Ace for their transport and logistics needs. With a market share of 68%, Tata Motors continues to be the market leader in the Mini Trucks segment. With close to 2 million (20 Lakhs) vehicles on the Ace platform, plying on the roads today, Tata Motors is the undisputed market leader in the segment. Today, one out of every 3 commercial vehicle (goods carrier) sold is from the Ace family.
For the first time in the world experience Ganesh Visarjan / Vinayaka Nimajjanam from Hyderabad live in 360 Virtual Reality via the App VR DEVOTEE on 23rd September 2018. Download the app and get updates on activities on the 23rd.
Devotees from all over the world will be able to get an immersive experience of Vinayaka Nimajjanam as thousands of Lord Ganesha idols travel the distance to be immersed in the Hussain Sagar Lake amid festivity and fervor. The experience will be as real as being there.
Developed by Kalpnik Technologies, a start-up leveraging VR and AR technology, VR DEVOTEE is transforming the way people connect with their faith. Devotees from across the globe who are unable to visit Hyderabad during Vinayaka Nimajjanam will now get an opportunity to witness the festivities along with lacs of devotees via VR DEVOTEE APP, in 360 Virtual Reality from the comfort of their home.
VR DEVOTEE App is available free for download on Google Playstore and Apple App Store. To best experience the festivities and pujas, in a manner as if you are there at the venue you can buy a VR DEVOTEE headset at a highly discounted rate from the App or at www.vrdevotee.com. Or if you already have any VR Headset please use the same for a truly immersive experience.You can watch the Visarjan and the processions in 360 on your mobile phone too.
Anil Kumar, IPS, Additional CP, Traffic whose idea this was said “many of my friends and relatives in other parts of the country and overseas often told me that it’s a pity that they were unable to be there on the occasion. Also, many elderly people were unable to experience the event save for on Television. So, when I heard about what Kalpnik was doing to help devotees immerse in devotion through VR, I reached out to them and they willingly agreed to shoot and live stream in real time the Visarjan. This is the first time that any Visarjan will be live streamed in VR and I am sure the experience will be Immersive”.
Ashwani Garg – CEO & Co Founder of Kalpnik Technologies Pvt. Ltd said “It is a privilege for Kalpnik Technologies to be able to connect people with their faith using cutting edge technology. With close to 250,000 app installs in 7 months, we are now live streaming Aartis and Pujas daily, based on the feedback we have received from our customers. Ganesh Visarjan will be a truly wonderful and immersive experience for those with VR headsets.
Having invested in state-of-the-art live recording and streaming cameras and real time editing solutions we are now ready to serve our customers with an immersive experience. Kalpnik Technologies, in just over 7 MONTHS since its launch has 360 VR content from 45 temples and Spiritual leaders. We are also in the process of bringing an additional 150 temples. This is truly a blessing for Devotees who for various reasons like Ill health, age related issues, distance and time and financial constraints are unable to visit the temple.
We are confident that by the end of the year we will have close to 200 temples Pujas and Aartis on our App, VR DEVOTEE”.
As “The Predator” movie is coming to theaters around the world, Acer and Twentieth Century Fox are joining global marketing efforts on the promotion of “Predator,” amplifying both the new movie—the 6th installment of the Predator’s film series—and Acer’s premium line of ‘Predator’ gaming PCs, monitors and gadgets, working together across both traditional and digital channels.
"Acer is excited to work with Twentieth Century Fox to promote the ‘Predator’ gaming products and the classic movies of the same name,” said Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India. “We hope that through this special collaboration, movie fans, both new and old can experience gaming, and that gamers hit the theaters to experience a different kind of thrill."
“The Predator films are sci-fi classics that have been a global name in cinema for over 20 years and we’re happy to associate with a technology giant such as Acer to promote the ‘Predator’ brand of PC gaming products with the same name as the classic film." said Shikha Kapur, Chief Marketing Officer, Fox Star Studios, India
Popular Indian premium leggings brand - Softline Leggings, is set to revamp their brand identity, and get on-board a new face - youth icon, Anushka Sharma as brand ambassador.
Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings are wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche.
With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood.
Speaking about the new brand identity, Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said, “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.”
Brand ambassador Anushka Sharma said, “I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool.”
In everything you do, be Effortlessly You
Softline Leggings, crafted for the youthful woman, is the most preferred brand of premium leggings in India, today. In over 10 years of business, the brand has grown with a PAN-India network and distribution. The portfolio boasts a variety of leggings, crafted from a unique 4D cotton stretch fabric that provide extra stretch and added comfort and are available in the following styles: capri, churidar, ankle length, shimmer, printed, winter etc.
Manufactured in state-of-the-art units, this is a true ‘Make in India’ brand; continually providing quality products and intends to enhance distribution and further churn the wheels of innovation.
Softline Leggings, by Rupa & Co. Limited (BSE: 533552 | NSE: RUPA), one of the largest knitwear company in India. While Anushka will endorse only Softline leggings, the brand is also available in innerwear and athleisure.
In its journey, the company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers. Yet, Vikash Agarwal says, “This is just the beginning.”
Team India fought hard to earn the second runners-up position in the finals of a closely contested Castrol Super Mechanic Asia Pacific competition for car mechanics.
Representing Team India were Sachin Tiwari, Kirpal Singh, and Sanjeev Sharma - winners of the India leg of the Castrol Super Mechanic Cars competition held in Mumbai in August. The team competed against representatives from Malaysia, Thailand, Indonesia, and Singapore in theoretical knowledge and practical expertise in car service and maintenance. Judging by their success at the Asia Pacific level, the Castrol Super Mechanic Contest – India’s leading mechanic upskilling programme – has proven to be instrumental in terms of recognising and developing the potential within the mechanic community.
Commenting on the Castrol Super Mechanic contest, Head of Trade Marketing – Castrol India Limited, Siddhesh Vaity said, “As the manufacturer of leading engine oil brands, Castrol EDGE and Castrol MAGNATEC, we strive to not just reward and recognize our mechanics, but also continuously support them in their efforts to improve their knowledge and technical expertise. To this end, the Castrol Asia Pacific Cars Super Mechanic contest is an excellent platform where they can showcase their skills and gain valuable exposure at a regional level. We hope this experience will in turn help them grow their business and provide enhanced service to their customers.”
Commenting on the team’s historic win, Kirpal Singh said, “We are so happy to be able to represent the country at an international event. It was a grueling few weeks, we are thankful for all the support we have received, and the immense learning we have got during the Castrol Super Mechanic journey. We would like to thank Castrol for this opportunity and aim to even better next year.”
