Bausch and Lomb, the market leader in contact lenses and lens care solutions in India, launched a new digital campaign for its product –Bausch + Lomb Ultra, which provides 16 hours of comfortable wear. The campaign includes a series of six digital ads – 3 renditions each of 15 seconds and 6 seconds. The ads are humorous in tonality and frown upon the awkward situations that arise due to the discomfort from wearing contact lenses for long hours. Bausch+Lomb Ultra has been introduced as the perfect solution to these problems.
Speaking about the campaign, Sanjay Bhutani, Managing Director, Bausch and Lomb India commented, ‘We at Bausch+Lomb have been thriving to make products that are consumer friendly, since decades. As times have changed and things are becoming digital, a chunk of the population is exposed to some or the other form of Digital screen. As a matter of fact, a spectacle wearing millennial typically spends 10-12 hours a day on multiple screens. This tends to dry out the eyes and thus making contact lens usage uncomfortable. To overcome this, we have launched Ultra-16 hour comfort lenses which could be worn up to 16 hours without any discomfort.’
The product has MoistureSeal technology which helps prevent dryness and retains moisture in eyes throughout the day. Bausch+Lomb Ultra-16 hour lenses are monthly disposable and priced at Rs.3700 for a pack of 6 lenses.
TECNO Mobile, the premium smartphone brand from TRANSSION India, today announced its first big ticket association with Indian Premier League (IPL) 2018. Under this strategic partnership, TECNO is officiated as the Smartphone partner of Kings XI Punjab.
The team is scheduled to play its first match against Delhi Daredevils on the 8th of April 2018 on their home ground PCA Mohali. Riding on the competitive spirit of the team, the primary aim of this association is to further amplify TECNO’s overall brand awareness and establish a strong brand recall amongst the youth of India. The association comes immediately after the launch of TECNO’s Global “Camera-centric” Camon series smartphones in India. The “Best in any light “proposition of TECNO Camon resonates well with the Indian youth looking for a great smartphone camera that can help them shoot at any time of the day, in any light condition.
Gaurav Tikoo, Sr. Vice President Marketing TRANSSION India was equally enthused by the new association and said: “Cricket in its entirety is the most celebrated sport in India and within that IPL has always proven to be the most impactful media property for consumer connect. IPL is all about Superlative Performance, which is also the mantra for TECNO Camon smartphones.
Hence, this is an ideal platform for us to strengthen our brand prominence and visibility. We, at TECNO, are extremely delighted to be the Official Smartphone partner for Kings XI Punjab team and we sincerely wish them to win this year. Adhering to TECNO’s brand philosophy of ‘Experience More’, through this synergic partnership we intend to engage with sports enthusiasts of India by launching a slew of new products during IPL period.”
Speaking on the occasion, Satish Menon, CEO, Kings XI Punjab said, “We at Kings XI Punjab are thrilled to have TECNO come on board as the Official Smartphone Partner for this season if the IPL. The reach and penetration that both brands offer when combined is immense. This is the start of something big.”
TECNO is ambitious about capturing audience attention in a big way and drive value from this association using the most prevalent digital platforms and a 360-Degree marketing approach. Under the association, all Kings XI Punjab players would be seen sporting TECNO logo on their caps.
The TECNO Camon portfolio currently includes two models Camon i & Camon i Air priced at 8,999 & 7,999 respectively. The standout feature of the Camon smartphones is Full View display with its photographic prowess that allows users to capture crisp & clear pictures in any light conditions.
L&T Technology Services Limited, a leading global pure-play engineering R&D services company, today announced that it has signed an agreement with ExxonMobil Exploration Company, valued at more than $20 million in the first year.
LTTS’ geospatial and digital expertise will enable rapid conversion of historical Geoscience content into the digital domain by leveraging sophisticated automation utilities. This will provide geoscientists with improved data availability, enhancing the speed and efficiency of analysis and evaluation. LTTS will work in collaboration with group company Larsen & Toubro Infotech (LTI) on this engagement.
This deal re-affirms LTTS’ technology investment strategy for its flagship customers and ensures its position as a leading partner among top ER&D service providers by capitalizing on the rapidly changing digital shifts in the Oil and Gas industry.
“Combining our Hydrocarbon heritage, geospatial domain understanding and our digital engineering expertise, we are ideally positioned to help ExxonMobil in this initiative. Our solutions will provide geoscientists accelerated insights into their subsurface data. This in turn maximizes asset utilization, minimizes data preparation time and reduces total cost of ownership,” said Dr Keshab Panda, CEO & Managing Director, L&T Technology Services Limited.
LAVA International Limited, a leading Indian multi-national company in the mobile handset industry, today announced that Z50, India’s first Android Oreo (Go edition) Smartphone, is available in the market at an effective price of Rs 2400. The device is now available at over 100,000 retail stores in black and gold color options. In the ecommerce space, the product is available on Flipkart, Amazon and Snapdeal.
The smartphone comes bundled with an attractive cashback offer of Rs. 2000 from Airtel as part of ‘Mera Pehla Smartphone’ program, which aims to bring a smartphone within the reach of every Indian. The online MOP (market operating price) for Z50 is Rs. 4400 and with Airtel cashback offer worth Rs. 2000, the effective price comes to Rs. 2400.
Gaurav Nigam, Head – Product, Lava International said “We are delighted to announce the availability of Z50 for our customers, making it India’s first Android Oreo (Go edition) Smartphone to be available in the market. With the cashback offer from Airtel, LAVA Z50 is effectively available for Rs. 2400, making it a great option for smartphone buyers, looking for best technology at the most competitive price.”
Lava Z50 features a 4.5 inch display with 2.5D Curved Corning Gorilla Glass for tough and scratch resistant display screen. It is powered by a Mediatek Processor (MT6737m) with 1.1 GHz Quad-core and comes with 1GB of RAM coupled with 8GB of internal space. The smartphone also features enhanced storage space of 5.5GB (vs 3GB space which is typically available in 8GB ROM devices). It also helps in increasing the RAM performance upto 50%, which allows significantly faster application opening time.
Lava Z50 comes with a 5 MP rear and front camera with flash, providing brighter and sharper images. The smartphone sports Bokeh Mode in both the front and rear cameras thus capturing the moments powerfully, by making the objects stand out from the background.
Keeping in mind the needs of the Indian mobile users, the smartphone has been designed to facilitate search in 10 major Indian languages (including Hindi) besides enabling search for images, weather and also translate from search home screen.
The smartphone comes with 2-year warranty, re-affirming company’s focus on product quality and reliability backed by robust investments in research & development and product manufacturing.
Lava Z50 comes with a special launch offer of free one-time screen replacement, in case screen breaks within 1 year from the date of purchase.
The Times Asia Jewels Fair 2018 at Conrad - Bengaluru – An exquisite and most sought after event brought to you by The Times of India group & Introduction Trade Shows Pvt.Ltd has kicked off in the city. The expo is being held at the Conrad on MG Road from April 6-8, 2018 in Bangaluru.
This is a platform to deliver the real value by successfully targeting the right customers as well as discerning wealthy customers who have vast spending power and are frequent purchasers of high end quality jewellery. The organiser of the event says, "We have held the expo for the last 13 years and this time expect a crowd for 3000 over the week end. About 30 major jewellery firms including Jos Alukkas, Malabar Jewellery among others are displaying their dimanond snd other precious stones designed jewellery."
This Expo is a niche event exhibiting only exclusive and high-end branded gold and diamond jewelry products. The event will showcase the latest collection from the jewellery, watches & lifestyle products from several international names as well.
Universal Sportsbiz Pvt. Ltd (USPL) announced that WROGNTM - India’s leading celebrity breakaway youth fashion brand, and IMARATM - the women’s ethnic wear brand will be the “Official Lifestyle Partners” for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for the 11th edition of the upcoming T20 bonanza.
WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s trendy and quirky designs off the field, and sporting the WROGN logo on their caps and helmets when in action on the field. On the home ground, WROGN’s funky in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.
IMARA, a contemporary interpretation of the conventional with a refreshing take on ethnic designs, will be the first women’s fashion brand to be an Official Lifestyle Partner for a team in the 11th edition of the T20 series.
Anjana Reddy, Founder, USPL said, “We are delighted that this season, two of our fashion brands, WROGN and IMARA are associating with team RCB, and we wish RCB all success as they #PLAYBOLD at T20 this season! This will give fans and our customers the opportunity to engage with the team and watch them in action!” Commenting on the growth in female viewership in the recent past, she added, “There has been a global increase in female viewership for sports events. In India too, women and children comprise a significant portion of the viewership pie, especially in T20, with a high entertainment quotient. The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45% of its viewers as females. IMARA is the first women’s brand in the country to be an Official Lifestyle Partner for a team in the IPL, and Jacqueline Fernandez’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will definitely add to the collaboration.”
Commenting on the association, Bollywood star and the face of IMARA, Jacqueline Fernandez said, “I am delighted with IMARA’s association with RCB as the Official Lifestyle Partner. It is a matter of pride that my brand IMARA will be the first women’s fashion brand to have this association.”
The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA including the official websites and social media channels. Customer will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.
Commenting on the association, Amrit Thomas, Chairman, RCB said, “We are glad to be associated this season with WROGN again and extend the association to IMARA which will be appreciated by the female fans of team RCB. The edgy WROGN and stylish IMARA fashion brands reflect the #PLAYBOLDTM attitude of the RCB team and are a perfect brand fit. We are sure RCB supporters will appreciate the opportunities to get tickets to RCB matches on shopping either online or in stores, and to engage and interact with team RCB.”
Vikramaditya Reddy, COO, USPL stated, “After our association with RCB last season with WROGN, we are thrilled to partner with RCB once again, this time with two of our fashion brands – WROGN and IMARA! Fans can look forward to seeing the RCB squad playing to their strength on the field complemented and inspired by the comfortable, stylish and unconventional WROGN merchandise. IMARA customers will get the opportunity to engage with the team and watch them in action! I am sure that our customers will support RCB and follow their journey in the 11th season of these T20 matches with great interest!”
Last season, the T20 matches had achieved a 24 percent jump in television and digital viewership as compared to 9th edition. The average impressions per match stood at 21.18 million as against 17.11 million in 2016. This year, the player auction itself received a record viewership of 46.5 million on television that was six times more than that last year, and digital viewership five times more. This season, the T20 matches are expected to see record viewership of about 30 million average viewership per match.
Global technology platform and digital payments leader, PayPal and the Federation of Indian Export Organisations (FIEO), India’s apex international trade promotion organisation, today announced a partnership to promote exports while leveraging the technology and experience of each other. PayPal will work with FIEO to educate SMEs on how to leverage global opportunities, help them receive money in a safe and timely manner with PayPal products like invoicing and bring to them global best practices from across 200 markets.
Dr. Ajay Sahai, Director General & CEO, said ‘The MoU will help FIEO to reach the cottage industries, artisans, house-wives, youths, MSMEs and clusters, even in far-flung areas to develop their orientation towards exports. The Paypal products like invoicing solutions, safe and trusted payment options for buyers, easy integration with existing business systems will help encourage the entrepreneurs and the startups alike to take to exports without any difficulty, without much technical knowhow. All these are in line with the Prime Minister’s vision of Make in India, Digital India and empowering the youth for start-up encouragement with export orientation.’
Speaking on the same Shri Anupam Pahuja, Managing Director and Country Manager, India, PayPal said, ‘With the shift towards an entrepreneurial mindset amongst Indians, the focus will now shift towards enablers that can fuel their success. This MoU will essentially focus on training Indian SMEs in various aspects of exports and familiarize them with global growth opportunities. Certain inherent challenges have deterred the Indian SME sector from performing to its true potential. Our programs and seminars will debunk myths and simplify the entire ecosystem for the SMEs. FIEO’s members contribute to more than 70% of India’s exports and we look forward to leveraging our partnership to strike the global chord’
Most small exporters from India tend to focus on the local market to steer away from the risks associated with operating in a global marketplace. Complicated shipping and exports procedures also serve as deterrents for this sector which has very high potential. The awareness programs will address some commonly faced challenges by SMBs and entail trainings to empower them with PayPal solutions tailored for this segment.
PayPal is the only payment system to have partnered with the FIEO to plan engagement activities from Indian SMEs and freelancers.
