Speaking about the campaign, Sanjay Bhutani, Managing Director, Bausch and Lomb India commented, ‘We at Bausch+Lomb have been thriving to make products that are consumer friendly, since decades. As times have changed and things are becoming digital, a chunk of the population is exposed to some or the other form of Digital screen. As a matter of fact, a spectacle wearing millennial typically spends 10-12 hours a day on multiple screens. This tends to dry out the eyes and thus making contact lens usage uncomfortable. To overcome this, we have launched Ultra-16 hour comfort lenses which could be worn up to 16 hours without any discomfort.’
The product has MoistureSeal technology which helps prevent dryness and retains moisture in eyes throughout the day. Bausch+Lomb Ultra-16 hour lenses are monthly disposable and priced at Rs.3700 for a pack of 6 lenses.